The Perfect Digital Marketing dashboard?

In a previous article in this series, I explained the key elements needed to create the ‘perfect’ digital marketing plan. Within this, a digital marketing dashboard is an important foundation of a data-driven approach since this helps to keep your strategy on track by regularly reviewing your performance against objectives. In this article, I’ll look in more detail at how this dashboard should be structured. I’ll start by recommending the essential digital marketing metrics to include for review...
Tags: Google, Facebook, Business, Google Analytics, KPI, Dave Chaffey, Google Analytics API, Google Demo, Digital Marketing Analytics, Digital Marketing Channels, RACE Marketing Planning Framework, Digital marketing dashboards, VQVC, Google Data Studio This

Blogging: Five of the best

Photo by Florian Klauer on unsplash I have been privileged over the past few years to have garnered a good audience for my writing. As this blog approaches 8.5 million views, I though it would be interesting to reflect back the posts that have attracted the most interest from readers, and why they might have been so successful.Blogging has always been one of the ways I best express my ideas, and coupled with teaching, public speaking and a number of interviews on video and through podcast...
Tags: Google, Facebook, New York, Technology, Learning, Education, US, Blog, Best, Teachers, Schools, New Zealand, Pedagogy, eLearning, Lessig, Al Gore

Supply Chain Strategies for Smaller Businesses

Supply chain management refers to overseeing the processes that transform a raw material into a final product and ensuring that goods and services proceed smoothly from initial manufacturing to customer delivery. Effective supply chain management involves streamlining the flow in a way that maximizes the organization's bottom line and the end customer's value. Experts believe the future of supply chain management will include increased automation, along with a focus on analytics, sustain...
Tags: Productivity, Business, Technology, Entrepreneurship, Careers, Management, Current Affairs, Best Practices, Keto, Gartner Research, Creativity & Innovation, Life in the 21st Century, Future Trends, Melanie DiSalvo, Skill acquisition, Smart Analytics Collecting

confronting the post-truth machine

post-truth (adjective) Relating to or denoting circumstances in which objective facts are less influential in shaping public opinion than appeals to emotion and personal belief. —Oxford Dictionaries On Twitter, Tim Dickinson described four different types of distributed ‘fake news’. ‘Fake news’ is lazy language. Be specific. Do you mean: A) Propaganda B) Disinformation C) Conspiracy theory D) Clickbait Propaganda The Oxford Dictionaries define Propaganda as — “Information, especially of a bias...
Tags: Facebook, Technology, Youtube, Democracy, US, Ursula K Le Guin, Christchurch, eLearning, Brexit, Rand Corporation, McLuhan, Ian McCarthy, Cambridge Analytica, Tim Dickinson, Facebook Such, Brittany Kaiser

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