Tech


 

What audiences want — experiences across both digital & physical channels

It’s official – Physical and digital engagement is paramount for effective customer engagement. No matter what age, gender or location, consumers around the world agree that when it comes to brand interactions, personal, trusted and reliable omnichannel engagement is THE preferred option and choice.  Over 85 percent of 2,000 global consumers surveyed by the Chief Marketing Officer (CMO) Council, in partnership with Pitney Bowes, reveal that a blend of both digital and physical channel experie...
Tags: Psychology, Google, Europe, Boomers, Branding, Pitney Bowes, CMO Council, Customers/Clients, Growing & Learning, Liz Miller, Harry 's Shave Club, Jeff Winter, VP of Marketing Communications Pitney Bowes


4 Ways to Catapult Your Content Calendar

Is your content calendar simply a schedule of blog posts in a Google Sheet? If you want your content marketing to have a meaningful impact on your organization’s bottom line, it’s time to catapult your content calendar. Here are 4 ways to make your content calendar wildly successful, based on 9-minute webinine I recently presented with my friends at Airtable (love them).  You can watch the on-demand recording here. 1. Stop Random Acts of Content Creating random acts of content is the numbe...
Tags: Google, Amc, Seo, Content Marketing, Don, Shift Communications, Social Media Consulting, Airtable, Airtable Airtable, Todd Defen


All You Need to Know About Colors in Your Logo Design

Now, more than ever, we, humans, are visual beings. Our eyes scroll through thousands of information every day, and we keep being hungry for great visuals to get us inspired, productive, entertained, excited. Right now, telling a perfect story with visual digital tools is the most important part of getting your message across and attracting more people. Every color is a story - what role colors play in this game and how can they help you speak to your audience?   White   White is known as...
Tags: Apple, Facebook, Design, Yahoo, Wikipedia, Switzerland, Starbucks, Color Theory, Brown, Mc Donald, White White, Skype Twitter, Green Green, Pink Pink, PRIMARY-CHANNELS, CHANNEL-DIGITAL-ART



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