Tech


 

Connecting HubSpot and Google Analytics for Full Visibility

Updated on September 5, 2019, to include new examples and insights. A challenge we’ve seen all too often in the world of analytics is the minimal visibility clients have into their true return on investment—not just an ROI on how many leads were captured, but how many qualified leads were captured and how many of those turned into actual sales. ROI for actual sales is necessary when reporting on return by channel, determining paid budgets, and discerning the amount that can and should be investe...
Tags: Google, Blogging, Analytics, Google Analytics, HubSpot, Attribution, Google Sheet, Google Analytics Download, Google Data Studio, Custom Dimensions, Michael Wiegand, Closed Loop Analytics, Google Analytics Broken, Custom Definitions, Data Import in Google Analytics, Create Property Create a Custom Property


10 Top App Development Companies for Startups and SMEs

The number of mobile apps in the app store and Google Play reached 4.1 billion in the third quarter of 2018 . The huge number tells a daunting story about fierce competition. So, how are you planning to outshine among your competitors? It is not easy to establish a demand for a new application in contemporary times. The huge value of the app market which is expected to reach the US $3072 million by 2023 makes this task extremely tough. Everyone is focusing on getting the maximum retur...
Tags: Google, Google Play, Usa, Microsoft, Germany, India, US, Blogging, ISO, Software, Deloitte, Statista, NDA, USP, GoodFirms, Top App Development Companies for Startups


3 Ways to Optimise Blog Content so it Ranks Well on Google

When it comes to your blog’s position within search engine results, there’s far more than just sheer luck at play. Search Engine Optimisation is a skill that any content creator – professional or amateur – should develop in order to make their content as discoverable as possible. It involves making certain tweaks to your blog and its content in order to improve their position and visibility online. While SEO and content marketing experts have developed specialist tools to launch your posts...
Tags: Google, Blogging, Internet Marketing, Public Google, Ways to Optimise Blog Content


What a Prehistoric Monument Reveals about the Value of Maintenance

Members of Long Now London chalking the White Horse of Uffington, a 3000-year-old prehistoric hill figure in England. Photo by Peter Landers. Imagine, if you will, that you could travel back in time three thousand years to the late Bronze Age, with a bird’s eye view of a hill near the present-day village of Uffington, in Oxfordshire, England. From that vantage, you’d see the unmistakable outlines of a white horse etched into the hillside. It is enormous — roughly the size of a football fie...
Tags: Europe, England, London, Future, San Francisco, Cities, Infrastructure, Oxford, Smithsonian, Smith, Golden Gate Bridge, Ucla, Daniel, Göbekli Tepe, Paul Nash, Oxfordshire England


La Cidrerie

When I heard about La Cidrerie, I knew I wanted to go there. I like beer, but I don’t have the same capacity for it as locals do; young people in Paris seem to have no trouble polishing off those pint-plus giant glasses of beer that have become ubiquitous on café tables. Cider hasn’t gotten the same attention that beer, wine, and other French beverages have gotten, but that’s changing. Benoît Marinos is changing that in Paris with La Cidrerie. And you won’t find a better selection of French sp...
Tags: Apple, Food, France, Normandy, Paris, Belgium, British, Belgian, Cider, Pear, Apple Cider, Quince, Wine Bars, Swiss, La Cidrerie, Cidre


How can I force my Windows 10 laptop to update?

Windows Update tells Frank that Windows 10 is up to date, but he still needs to install a new versionWhy does my HP Pavilion laptop tell me that Windows 10 is up to date, but at the same time tells me I’m running a version that’s nearing the end of support, and recommends that I update to the most recent version? FrankFirst, some background. Microsoft used to provide new versions of Windows every three or more years, and support them for 10 years. Examples included Windows XP and Windows 7. They...
Tags: Technology, Microsoft, Windows, Software, Computing, Windows 10, Frank


Brand identity across digital marketing channels

2020 is almost here, and these days it seems like there are more marketing channels than a DirectTV package. Seriously, have you seen all these new data boards and visual presentations with things like graphs, charts, and so on? It’s crazy. In just the last year or so we’ve seen the emergence of TikTok, and the removal of Google Plus. These won’t be the last new channels to emerge or fall off the radar, even with the dominance of a few big digital companies. Even big brands have failed to b...
Tags: Google, Marketing, Branding, Amazon Uber Google



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