How to Increase Website Page Speed and Maximize Conversions

Increasing website page speed is one of the biggest challenges marketers face. It’s too technical for marketers to appreciate the work scope, yet it’s crucial for almost all aspects of marketing performance. Over the years, it has become abundantly clear that there is a direct correlation between page speed, bounce rate and visitor retention. Furthermore, Google’s official statement is that page speed is part of its ranking algorithm (and, hence, helps or hinders your online visibility). Monito...
Tags: Google, UK, Seo, Digital Marketing, Better Marketing Results, Social Media Consulting

Weekend reading: Ben buries Burry in this week’s passive battle

What caught my eye this week. I am sure that with barely a glance at the clicks generated by its last story featuring Michael Burry dissing index funds, Bloomberg has returned to the well to quote him saying more scary-sounding things: Burry, who made a fortune betting against CDOs before the crisis, said index fund inflows are now distorting prices for stocks and bonds in much the same way that CDO purchases did for subprime mortgages more than a decade ago. The flows will reverse at some po...
Tags: Google, UK, London, Marketing, Bloomberg, Bank Of England, Bbc, Boris Johnson, Kpmg, Woodford, Jeremy Vine, Johnson, Halifax, Michael Lewis, Brexit, Stock Exchange

Section 230 Applies to Facebook’s Post Removals and Account Suspensions–King v. Facebook

The court summarizes the facts: King alleges Facebook removed multiple posts by him, and temporarily suspended his Facebook access on several occasions in 2018, for posts that Facebook deemed a violation of its terms of service (“ToS”). The crux of his claim is that Facebook has violated its ToS in removing his posts and suspending his account, and that Facebook treats black activists and their posts differently than it does other groups, particularly white supremacists and certain “hate groups...
Tags: Google, Facebook, Twitter, Law, Noah, Aol, King, Brittain, Facebook Inc, Orrick, CDA, Licensing/Contracts, Content Regulation, Derivative Liability, Caraccioli, Darnaa

Why is my meta description not displaying in Google?

Keywords are key In recent posts we discussed international keyword research and the importance of editing your meta description to include said keywords. Let’s say you’ve done that, but then decide to check that your meta description looks nice in the Google SERPs. However, you find that Google shows a weird jumble of text that is most certainly NOT your meta description. What on earth? “Search engines show the meta description in search results mostly when the searched-for phrase is within ...
Tags: Google, Linguistics, Emarketing, SEO Yoast

Weekly Roundup, Friday 6 September 2019

The results of one of the questions in our reader survey about short and weekend breaks. See article below. Good morningMany thanks to the kind people who responded to the start of this year’s annual fundraising drive.  There’s something a bit off with the supporter program’s reporting at present, and I’m sure it has undercounted the people who have helped out in the last week, but there was a lot of activity and I hope to be able to update you more exactly next week.Meantime, I’m coming up wi...
Tags: Travel, Apple, Europe, England, London, California, France, Scotland, Hotels, Wikipedia, Trains, Miscellaneous, US, Newsletter, Intel, David

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