SEO for Video Marketing: Creating Your Brand’s Video Plan

A mere few years ago, a video marketing plan might have entailed uploading a few videos to Instagram and Facebook and calling it a day. Maybe you uploaded the same videos to YouTube just because it was there. And that was it. If this still sounds like your current video strategy (or worse, sounds better than your current strategy), you could be missing out on valuable search real estate and inbound traffic. Fear not, we’ve got you covered. In this post, we’ll explain the dynamic relationsh...
Tags: Google, Facebook, Movies, Instagram, Youtube, Marketing, Reddit, Video Marketing, Instream, Cpc, Skillshare, Best Top, YouTube Analytics, Facebook Post, YouTube SEO, Video SEO

Verizon Is Weighing a Sale of Yahoo, AOL

According to Bloomberg, Verizon is considering selling AOL and Yahoo -- two once high-flying dot-com brands it purchased in 2015 and 2017, respectively. Bloomberg reports: Verizon Media could fetch as much as $5 billion [...]. The company is talking to Apollo Global Management about a deal, they said. It couldn't immediately be learned how a deal would be structured or if other suitors may emerge. No final decision has been made and Verizon could opt to keep the unit. The move comes as Verizon d...
Tags: Verizon, Yahoo, Tech, Bloomberg, Aol, Yahoo AOL, Apollo Global Management, Bloomberg Verizon, BuzzFeed Inc, Verizon Media

Alibaba is concerned about how Apple’s new privacy policies will affect its business

With the release of iOS 14.5 and the App Tracking Transparency feature, multiple companies that have ad-based businesses have been...
Tags: Apple, Alibaba

The Soft Power Of Brands

“Soft power.” It is a weird combination of ideas, right? How can a power be soft? And yet, soft power can be credited with the demolition of the Berlin Wall, the Arab Spring, and the allure that the United States still holds for many people around the world. For a business, soft power rests in its brand. That illusive, intangible something that makes people want to buy a product or service more than the alternatives. In the late 1980s, Joseph S. Nye, Jr. developed the concept of “soft power” ...
Tags: Apple, North Korea, China, Berlin Wall, Nokia, Iran, United States, Nye, Branding, Li, Brand Management, Eric Li, Joseph S Nye Jr, Nigel Hollis, Soft Power Of Brands

Anti-Vaxxer Hijacks QR Codes At COVID-19 Check-In Sites

schwit1 shares a report from Threatpost: Quick-response (QR) codes used by a COVID-19 contact-tracing program were hijacked by a man who simply slapped up scam QR codes on top to redirect users to an anti-vaccination website, according to local police. He now faces two counts of "obstructing operations carried out relative to COVID-19 under the Emergency Management Act," the South Australia Police said in a statement announcing the arrest. His arrest may just be a drop in the bucket: Reports of ...
Tags: Tech, Threatpost, ABC News Australia, Ivanti, South Australia Police, COVID, Bill Harrod

Lambda School lays off 65 employees amid restructuring

Nearly a year after its last layoff , online coding bootcamp Lambda School just announced more cuts amid a broader structuring. In a blog post, CEO and founder Austen Allred said that the startup, which raised a $74 million Series C in August, is laying off 65 employees.  The roles that were cut span senior product, engineering, design, community management, or instructional staff. There is a Google form for companies to post job opportunities for new Lambda School alumni.  “We h...
Tags: Google, Amazon, TC, Tech, Henry, Allred, Austen Allred, Lambda School, Pursuit V School Launch School

Windows 10 Is Finally Getting Better Support for AirPods

Part of Microsoft’s great big overhaul to Windows 10 finally includes some major changes to Bluetooth support and audio endpoints. These changes are now live in the latest Windows 10 Insider preview build, reports The Verge.Read more...
Tags: Science, Technology, Bluetooth, Microsoft, Headphones, Computing, SBC, Lossy Compression, iPhone accessories, AirPods, Aptx, Telecommunications Engineering, Audio Codecs, Technology Internet, Sound Blasteraxx

New Malware Found Lurking In 64-Bit Linux Installs

syn3rg shares a report from ZDNet: A Linux backdoor recently discovered by researchers has avoided VirusTotal detection since 2018. Dubbed RotaJakiro, the Linux malware has been described by the Qihoo 360 Netlab team as a backdoor targeting Linux 64-bit systems. RotaJakiro was first detected on March 25 when a Netlab distributed denial-of-service (DDoS) botnet C2 command tracking system, BotMon, flagged a suspicious file. At the time of discovery, there were no malware detections on VirusTotal ...
Tags: Tech, Linux, ZLIB, Netlab

A new report lays out the $4.8 billion PR tech industry

Hi and welcome to Insider Advertising for April 30. I'm senior advertising reporter Lauren Johnson, and here's what's going on:The $4.8 billion PR tech industry.Facebook warns advertisers about Apple's privacy move.Google's return to offices.If this email was forwarded to you, sign up here for your daily insider's guide to advertising and media.Tips, comments, suggestions? Drop me a line at [email protected] or on Twitter at @LaurenJohnson. Cision How small...
Tags: Apple, Google, Facebook, Mark Zuckerberg, Media, New York City, Advertising, Marketing, Newsletter, Trends, Public Relations, Ad Tech, Cision, Newsletters, Advertising Agencies, Patrick Coffee

US Government Probes VPN Hack Within Federal Agencies, Races To Find Clues

For at least the third time since the beginning of this year, the U.S. government is investigating a hack against federal agencies that began during the Trump administration but was only recently discovered, according to senior U.S. officials and private sector cyber defenders. Reuters reports: The new government breaches involve a popular virtual private network (VPN) known as Pulse Connect Secure, which hackers were able to break into as customers used it. More than a dozen federal agencies ru...
Tags: Utah, China, US, Tech, Fbi, Fireeye, Vpn, Cisa, Trump, Reuters, Matt Hartman, Ivanti, U S Cybersecurity Infrastructure Security Agency

'Disaster Girl' Makes $500,000 in NFT Sale of Her Viral Meme

Zoe Roth, the centerpiece of the "Disaster Girl" meme, has made nearly half a million dollars after selling the original copy as a non-fungible token (NFT), the New York Times reports. From a report: The market for ownership rights to digital art and media as NFTs has recently soared in popularity. Roth's photo was taken in 2005 when she was 4 years old. Her family went to go see a controlled fire in their Mebane, North Carolina, neighborhood. Her father entered the picture in a photo contest in...
Tags: Tech, Times, Roth, Mebane North Carolina, Zoe Roth, NFT the New York Times

iPad Air 2020 vs. iPad Pro 2021 Buyer's Guide

In April 2021, Apple updated its popular iPad Pro lineup, introducing a faster M1 chip, a Liquid Retina XDR display, a Thunderbolt port, and more. Since the iPad Air saw a major update in September last year, both the ‌iPad Air‌ and the ‌iPad Pro‌ now share similar designs and an increasingly close feature set. Despite their appearances, the ‌iPad Air‌ and ‌iPad Pro‌ are still very different devices intended for different user bases. Should you consider purchasing the ‌iPad Air‌ to save money...
Tags: Apple, Featured, Digital, MacBook Air, Gpu, Dolby Vision, Facetime, Hdr, iPad Air, Apple Pencil, Magic Keyboard, Center Stage, Buyer's Guide, iPad Pro 12.9, Animoji, iPad Pro 11

Oculus Will Sell You a Quest 2 Headset That Doesn't Need Facebook For An Extra $500

An anonymous reader quotes a report from PC Gamer: The Oculus Quest 2 is a hell of a lot of hardware for $299. In fact, we're convinced that Facebook is making a loss on each unit sold. Even so, that pricing is one of the main reasons it's the most popular headset on Steam and our pick as the best VR headset. Well, that and the ease of use. [...] The thing is, that price seems too good to be true, with no other manufacturer's VR headset close to the specs list of the Quest 2 -- in either tethere...
Tags: Facebook, Tech

Google's tired of crappy Play Store titles and screenshots, and it's finally doing something about them

As a blogger focused on Android, I see a lot of spammy app names in the Play Store. Apps with extraneous descriptors trying to pop up in...
Tags: Google

Getting Apple Pay to work on my M1 MacBook

I love my 2020 MacBook Air and have had very few issues with it, except that I couldn’t get it to work with Apple Pay. Transactions would fail, and it wasn’t clear why. For months I just lived with it and used alternate ways of paying for things. But man, I missed the convenience of Apple Pay, which worked fine on my much older machine. (This was my first Mac with Touch ID, which is relevant.) Last night, while trying to buy two t-shirts at Cotton Bureau, I was determined to find a solution to...
Tags: Apple, How-to, MacBook Air, Screenwriting, Cotton Bureau, Geek Alert, Apple Pay Transactions, Startup Security Utility

Daily Crunch: Biden’s labor secretary says gig workers should be reclassified

The Biden administration hints at gig economy changes, Blue Origin will be taking passengers and we interview Jim Belushi about weed. This is your Daily Crunch for April 29, 2021. The big story: Biden’s labor secretary says gig workers should be reclassified The Biden administration’s labor secretary Marty Walsh recently said in an interview with Reuters that he’s “looking at” the gig economy. “In a lot of cases gig workers should be classified as employees,” Walsh said. “In some cases they ar...
Tags: Google, Tech, Policy, Zynga, Ibm, Jeff Bezos, Biden, Fintech, Gig Economy, Blue Origin, Reuters, Walsh, Safeway, Marty Walsh, Jim Belushi, Belushi

The Source Canada Flyer Deals: Save $50 on Fitbit Versa 2 Smartwatch + More Offers

The Source Canada has great Flyer Deals available now, that include: Fitbit Charge 4 Activity Tracker, for $129.99 Samsung Galaxy Buds+, for $119. Echo Dot with Clock, 4th Generation, for $54.99 Fitbit Versa 2 Smartwatch, for $179.99 Sony headphone, for $149.99 Sony Wireless In-Ear Earbuds, for $99.99 Ultimate Ears Bluetooth Speaker, for $99.99 D-Link DIR-2600 High Power Wi-Fi Gigabit Router, for $129.99 Apple MacBook Air (2020) 13.3″, for $1249.99 Apple AirPods Pro, for $279.99 Beats Solo ...
Tags: Apple, Shopping, Canada, Sony, Canadian Daily Deals, The Source Canada, Samsung Galaxy Buds, Source Canada Flyer Deals

AirTags and Purple iPhone 12 Models Start Arriving to Customers in New Zealand and Australia

It's April 30, aka AirTags launch day, and customers who purchased ‌AirTags‌ or a purple iPhone 12 from Apple when orders went live last week are now beginning to receive their new devices. Apple fans in Australia and New Zealand are always the first to get their hands on new devices due to time zone differences, and are now sharing photos and first impressions on social media networks. @MacRumors ‌AirTags‌ and accessories starting to arrive in New Zealand— Kimbal...
Tags: Apple, Featured, Australia, United States, New Zealand, North America, Apple Stores, Middle East Asia Europe, Airtags, Kimball Fink Jensen, Apple Following New Zealand

Xbox Cloud Gaming Beta hands-on: The revolution is (almost) here

“Consumers looking for an on-demand service won’t find it with Game Pass.” That’s how I ended this 2017 article titled “Xbox Game Pass isn’t the Netflix of Anything.” I’m happy to say that now, in 2021, it finally is. That’s right. It’s three years later and Xbox Game Pass is the Netflix of Gaming. And it’s all thanks to Microsoft’s excellent “Xbox Cloud Gaming” service, which recently entered beta. I’ve tested the service and ran it through some paces and, well, I have some thoughts. The short ...
Tags: Startups, Gaming, Microsoft, Tech, Artificial Intelligence, Netflix, Neural, Netflix of Anything

How to log into your Gmail account on a computer or mobile device

Logging into your Gmail account only takes a second on any device. Paul Sutherland/Getty Images You can log into your Gmail account, and enable automatic Gmail logins, on the mobile app or desktop website. If you logged out of Gmail, signing into your account is quick and easy, as long as you know your password. Make sure to log out of your Gmail account when using shared or public computers for security. Visit Insider's Tech Reference library for more stories. Gmail makes it easy to...
Tags: Google, Gmail, Trends, Steven John, Tech Insider, Google Docs Google, Isabella Paoletto, Tech Reference, Software & Apps (Reference, Tech How To, Paul Sutherland Getty

Jeff Bezos' Blue Origin Will Soon Begin Selling Tickets For Rides On Its Space Tourism Rocket

Today, Blue Origin revealed that it will be selling the first tickets for rides on its space tourism rocket called New Shepard. According to CNBC, the first ticket (or tickets?) will go on sale starting next week, on Wednesday, May 5. From the report: Blue Origin did not reveal how much tickets will cost, only saying that more details will come on May 5 to those who submit their name and email on a form on the company's website. "Sign up to learn how you can buy the very first seat on New Shepar...
Tags: Texas, Tech, Jeff Bezos, Cnbc, Bezos, New Shepard

Windows 10 is getting Bluetooth AAC support for better sound quality

Windows 10 is getting a big sound quality boost for a whole bunch of Bluetooth headphones out there — including Apple’s AirPods. The company today announced support for the AAC Bluetooth codec is coming to Windows 10, starting with Windows Insiders. While Windows 10 already supports another high-quality codec, AptX, many audio devices don’t. Notably, Apple headphones — including Beats — use AAC exclusively as their high-quality option. I’ve tested many a product that only supported AAC (aside fr...
Tags: Apple, Startups, Insider, AAC, SBC, Plugged, Bluetooth AAC

Hear how to raise big funding (and use it well) from FirstMark’s Rick Heitzmann and Orchard’s Court Cunningham

Orchard, founded in 2017, was relatively early to the proptech industry. The company, originally called Perch, focused on dual-trackers, which are folks who are both buying and selling a home simultaneously. FirstMark Capital led both the Series A and the Series B funding rounds for Orchard, doubling down on the real estate platform. It goes without saying, we’re absolutely thrilled to have FirstMark Capital Managing Partner Rick Heitzmann and Orchard CEO Court Cunningham join us on an upcoming ...
Tags: TC, Tech, FirstMark Capital, Firstmark, Cunningham, Orchard, Rick Heitzmann, Heitzmann, Court Cunningham, Extra Crunch Live Announcement, Pinterest Airbnb StubHub Tapad, Ro Discord Carta

What private tech companies should consider before going public via a SPAC

Drew N. Goodwin Contributor Share on Twitter Drew N. Goodwin is a senior associate with Farella Braun + Martel LLP in San Francisco. Alex Reese Contributor Share on Twitter Alex Reese is a partner with Farella Braun + Martel LLP in San Francisco. The red-hot market for special purpose acquisition companies, or SPACs, has “screeched to a hal...
Tags: Column, Finance, San Francisco, Tech, Cnn, House, Paul ryan, SEC, Private Equity, SPAC, U.S. Securities and Exchange Commission, Shaquille O'Neal, Alex Reese, Special-purpose Acquisition Company, EC Column, Farella Braun Martel LLP

Google updates latest Chromecast with more HDR controls and improved Wi-Fi performance

The $50 streaming device continues to get better.
Tags: Google, Hdr

Apple Earnings Were Spectacular. Why Its Stock Dropped

Both profits and revenues were far higher than expected, and Apple is raising its dividend by 7%. The question now is what it can do as...
Tags: Apple

Shaker updates include in-deal text messaging and Dotloop integration

Text messaging gives agents and clients a fast, convenient way to keep deals progressing, and has become a ubiquitous sales and marketing channel for the real estate industry.
Tags: Technology, Mobile Marketing, Software, Radio, CRM, Dotloop, Press Release, Shaker, Select, News Brief, Transaction Management, CRM Software, Dotloop integrationss, Mobile Real Estate Apps, Software Upgrades, Technology Integrations

Leaks: May 21 will be the launch day for the new iMac, iPad Pro, and Apple TV

A prominent leaker, a UK retailer, and Apple itself all let the date slip.
Tags: Apple, UK, Apple TV

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