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Advertisers demand agencies prove their eco credentials

Hello and welcome back to Insider Advertising, your weekly look at the biggest stories and trends affecting Madison Avenue and beyond. I'm Lara O'Reilly, Insider's media and advertising editor. If this was forwarded to you, sign up here.As we gear up for the big holiday quarter, Facebook advertisers are already experiencing their nightmare before Christmas as Apple's recent privacy changes take effect. In a blog post Wednesday, Facebook said some advertisers' post-iOS 14 diff...
Tags: Apple, Google, Amazon, Facebook, Mark Zuckerberg, Instagram, Washington Post, New York City, Advertising, US, Trends, Supply Chain, General Motors, CMO, Sustainability, Nick Clegg


Insider Advertising: Advertisers demand agencies prove their eco credentials

Hello and welcome back to Insider Advertising, your weekly look at the biggest stories and trends affecting Madison Avenue and beyond. I'm Lara O'Reilly, Insider's media and advertising editor. If this was forwarded to you, sign up here.As we gear up for the big holiday quarter, Facebook advertisers are already experiencing their nightmare before Christmas as Apple's recent privacy changes take effect. In a blog post Wednesday, Facebook said some advertisers' post-iOS 14 diff...
Tags: Apple, Google, Amazon, Facebook, Mark Zuckerberg, Instagram, Washington Post, New York City, Advertising, US, Trends, Supply Chain, General Motors, CMO, Sustainability, Nick Clegg


Apple bans Fortnite until appeals are exhausted in lawsuit

The company refuses to welcome back Epic over ‘duplicitous conduct’.
Tags: Apple, Advertising


Google's new advertiser pages will show all the ads running from a brand

The search giant is disclosing more information about campaigns from all advertisers in transparency bid.
Tags: Google, Advertising


Facebook Has Been Underreporting iOS Web Conversions by Roughly 15%

Facebook is starting to feel the effects of the privacy changes Apple implemented with its iOS 14.5 operating system, admitting in a blog post Wednesday that it has been underreporting iOS web conversions and cautioning that it expects the iOS updates to have a greater impact on its third-quarter earnings than they did on the...
Tags: Apple, Facebook, Advertising, Platforms, Social Pro Daily


Facebook warns advertisers Apple data changes skew conversions by about 15%

Advises marketers to adjust their estimates and ad models in light of imprecise metrics.
Tags: Apple, Facebook, Advertising


'Ted Lasso' ad creator tells the origin story of the Emmy-winning character

The Apple TV+ character was actually born in an ad campaign. Here, one of the original creators, agency vet Guy Barnett, shares Lasso's origin story and whether he thinks he deserves an Emmy too.
Tags: Apple, Advertising, Lasso, Ted Lasso, Guy Barnett


Is your agency ready for the great privacy reset?

Despite Google delaying third-party cookie deprecation until the end of 2023, the time to begin building a world of decentralized, first-party data is now.
Tags: Google, Advertising


Apple iOS 15 Has Marketers Poised for Hardship

Apple is poised to throw the media industry yet another curveball as part of its 'privacy crusade' with its iOS 15 rollout likely to prove a thorn in the claw for marketers' attribution and email activities. Earlier this month, Apple notified users that its previously announced iOS 15 update will rollout beginning Sept. 20, a...
Tags: Apple, Advertising, The Future of Identity


Apple TV+, Netflix, HBO Max Make Emmy History as Streamers Dominate

When Apple TV+ first debuted in November 2019, executives hoped its big, star-studded drama The Morning Show would shower the streamer with accolades during the 2020 Emmy ceremony. That didn't happen (only Billy Crudup won for outstanding supporting actor in a drama series)--but a year later, Apple TV+ finally had its big Emmys moment. Ted...
Tags: Apple, Advertising, Billy Crudup, Streaming & OTT, Programming & Performance


Nike and Amazon among brands advertising on Covid conspiracy sites

Household names may have unwittingly helped spread fake news, investigation revealsDozens of the world’s biggest brands, including Nike, Amazon, Ted Baker and Asos, have been advertising on websites that spread Covid-19 misinformation and conspiracy theories, it has emerged. The companies, as well as an NHS service, are among a string of household names whose ads appear to have helped fund websites that host false and outlandish claims, for example that powerful people secretly engineered the pa...
Tags: Google, Amazon, Science, Media, Internet, Advertising, Social Media, Nike, World news, Infectious Diseases, Digital Media, NHS, Asos, Ted Baker, Bureau of Investigative Journalism, Nike Amazon


Are You Helping Your Clients Reach Digital Marketing Maturity?

Think with Google is a new YouTube series that seeks to educate and inspire the next generation of marketers, advertisers, and creatives with tutorials from experts in privacy, digital transformation, and AI to name a few. In related news, the 2021 Forrester Digital Marketing Maturity survey, conducted on behalf of Google, found that nearly three-quarters […] The post Are You Helping Your Clients Reach Digital Marketing Maturity? appeared first on Adpulp.
Tags: Google, Advertising, Digital, Data, Agency Business, Industry Analysis, Forrester Digital Marketing Maturity


The real reasons Amazon is introducing its own smart TVs: Datacenter Weekly

Plus: Data news from Apple, macroeconomic stats in a nutshell and more.
Tags: Apple, Amazon, Advertising, Datacenter Weekly


Apple Watch / Apple Fitness+: Welcome to the Club

Video of Apple Fitness+ | Welcome to the Club | Apple
Tags: Apple, Advertising


Google’s Ad Encourages Tough Questions About Race, Religion and Mental Health

A common marketing message from tech giants is that their platforms have the power to bring people together. Google's new campaign ups the ante on this idea by raising difficult questions about culture and identity. The brand's latest ad for the U.K. market follows its summer campaign, which captured the questions and emotions of people...
Tags: Google, Technology, Advertising, Mental Health


Dolby Atmos Asks Pop Superstars to Experience Their Own Music in Intimate Ads

Learning more about the creative process behind a song can bring new levels of appreciation for an artist's catalog, much the same way listening to higher quality audio recordings can allow fans to hear parts of a song they might not have otherwise noticed. In its new campaign, Dolby Laboratories, Inc. is releasing four long-form...
Tags: Technology, Advertising, Dolby Laboratories Inc, AdFreak, Dolby Atmos Asks Pop Superstars


Google urges holding companies to buy analytics firms amid loss of talent

WPP and IPG lost Google-certified staff in downsizings, then lost certifications, say sources. 
Tags: Google, Advertising, WPP, IPG


What Apple’s iPhone update means for the ad industry

With iOS 15, tech giant takes drastic steps to restrict data in advertising, raising questions about possibility of Apple creating its own ad services.
Tags: Apple, Advertising


Thursday Roundup: Google, STT GDC, LOGIX, Versa, ONI

Two bits of submarine cable news, one new data center, and some SASE in the southwest: ... [visit site to read more]
Tags: Google, Advertising, Logix, Oni


Insider Advertising: TransUnion-Neustar could be 2021's most intriguing ad acquisition

Hello and welcome back to Insider Advertising, your weekly look at the biggest stories and trends affecting Madison Avenue and beyond. I'm Lara O'Reilly, Insider's media and advertising editor. If this was forwarded to you, sign up here.Email marketers have been nervously awaiting Apple's latest software update, iOS 15, which comes with yet more privacy features set to further discombobulate advertisers. Those include a new feature called Mail Privacy Protection, which prevents s...
Tags: Apple, Facebook, Yahoo, Advertising, US, Trends, CMO, Data, EA, Robinhood, App Annie, Zeotap, Neustar, Hearst, Association of National Advertisers, USCIS


TransUnion's $3.1 billion deal to acquire Neustar could be 2021's most intriguing ad-industry acquisition

Hello and welcome back to Insider Advertising, your weekly look at the biggest stories and trends affecting Madison Avenue and beyond. I'm Lara O'Reilly, Insider's media and advertising editor. If this was forwarded to you, sign up here.Email marketers have been nervously awaiting Apple's latest software update, iOS 15, which comes with yet more privacy features set to further discombobulate advertisers. Those include a new feature called Mail Privacy Protection, which prevents s...
Tags: Apple, Facebook, Yahoo, Advertising, US, Trends, CMO, Data, EA, Robinhood, Ad Tech, App Annie, Zeotap, Neustar, Hearst, Association of National Advertisers


Facebook made money from dangerous 'abortion reversal' ads that targeted teens and were seen 18.4 million times

Facebook CEO Mark Zuckerberg Drew Angerer/Getty Images Facebook teen-targeted ads for dangerous "abortion reversal" pills were seen 18.4 million times. The Center for Countering Digital Hate says Google and Facebook profited from the ads. "Abortion reversals" are not supported by science and are deemed unsafe by medical professionals. See more stories on Insider's business page. Big Tech companies Facebook and Google profited from "abortion reversal" advertisements seen by millions, ...
Tags: Google, Facebook, Advertising, US, Trends, Healthcare, Abortion, Ohio, Advertisement, Big Tech, Tech Insider, The American College of Obstetricians, Center for Countering Digital Hate, Hannah Towey, Center for Countering Digital Hate So, Heartbeat International A Google


What is Negative SEO and How to Detect It

A lot of bloggers don’t know it but there is such a thing as negative SEO. What is negative SEO, anyway? The basic concept of Negative SEO is to use unethical practices that would sabotage a website’s competitor rankings. The goal is to take your website out of the rankings, or better, get your website de-indexed. With all the hard work you do to get your website put together, getting harmful and negative SEO is just not worth it. A lot of times, bloggers can use tools and techniques to safe...
Tags: Google, Advertising, Seo, Seo Tips, Negative Reviews, Blog Tips


Olay Launches #DecodeTheBias Initiative to Fight Discriminatory Beauty Searches

Algorithms are not exempt from exhibiting bias. In fact, the very opposite is true: Because they are coded by humans, algorithmic results are often a reflection of their creators. This is especially evident in basic beauty searches, which often prioritize white models and Eurocentric features. That's why Olay and Algorithmic Justice League founder Joy Buolamwini...
Tags: Technology, General, Advertising, Diversity, Health and Wellness, Algorithmic Justice League, Equity and Inclusion


17 pitch decks that startups trying to disrupt media and advertising used to raise millions from investors

Jeffrey Nicholson Tracer Investors are pouring money into advertising, media, and marketing startups. They're trying to capitalize on changing consumer habits, marketers' need to see their ads are working, and more. Check out these 17 pitches to see how these startups sold their visions to VCs and other investors. See more stories on Insider's business page. Investors are pouring money into startups that are trying to disrupt advertising, media, and marketing.Insider has been t...
Tags: Apple, Google, Amazon, Facebook, Ecommerce, Florida, Media, Microsoft, Finance, Advertising, US, Trends, Siri, Diageo, Walmart, Bloomberg


Nike's 'You Can't Stop Us' wins the 2021 Outstanding Commercial Emmy

Spot bested another ad from the sports giant plus commercials from Apple and Amazon.
Tags: Apple, Advertising, Nike


Dealing With Content Theft: How to Find, Remove, and Report Stolen Content

As a blogger or website owner, you likely put a lot of effort into creating unique, relevant content for your followers. So, if you find that another site is copying your content, you need to respond immediately.  Content theft is a growing issue as more and more businesses rely on their online presence to generate and convert leads. Blogs, podcasts, Youtube channels, etc. are all popular ways online businesses reach their target audiences and promote their brands. Let’s look at the issue of ...
Tags: Google, Advertising, US, Copyscape, Canada, Dmca, Grammarly, Stevens, Gary Stevens, Blog Tips, Content Theft, Stolen Content, Tracking Content Theft


Gyre9 Completes Touchless Beverage Dispenser Design for Elkay’s Smartwell Line

Gyre9, a design, new product and development firm has completed the design, engineering, and manufacturing of touchless floor and countertop beverage dispensers for Elkay’s Smartwell line, according to Ed Gilchrest, President. But this was not a normal assignment for Gyre9. Gilchrest explains, “Every year we are approached by numerous entrepreneurs, inventors and people with great, new product ideas. A student at the University of Connecticut brought this one to us and after ...
Tags: Technology, Featured, Advertising, America, University of Connecticut, Elkay, Gilchrest, Gyre9, Ed Gilchrest, Smartwell


16 pitch decks that startups trying to disrupt media and advertising used to raise millions from investors

Restream cofounders Andrew Surzynskyi and Alex Khuda. Restream Investors are pouring money into advertising, media, and marketing startups. They're trying to capitalize on changing consumer habits, marketers' need to see their ads are working, and more. Check out these 16 pitches to see how these startups sold their visions to VCs and other investors. See more stories on Insider's business page. Investors are pouring money into startups that are trying to disrupt advertising, m...
Tags: Apple, Google, Amazon, Facebook, Ecommerce, Florida, Media, Microsoft, Finance, Advertising, US, Trends, Siri, Diageo, Walmart, Bloomberg


Top 7 Untapped Blog Niches in 2021

With so many niches available, it can be hard to choose the right one to focus on when creating a new blog.  The truth is that some niches are much better than others when it comes to drilling down and leaving your mark. In this article, we’ll look at the top untapped niches that you should be considering when blogging in 2021.  Let’s get right into it. Exotic Pets A lot of people are interested in getting a pet, but not everyone is ready for the responsibility that comes with it...
Tags: Google, Advertising, Las Vegas, Batman, Bing, Don, Neal, Blog Tips, New York City Even, Chegg NYSE, Starting A Blog, Blog Topics, Blog Niche, Rome Hawaii, Bio Neal Taparia



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