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Google will make Android apps tell users about data collection

The transparency push echoes rival Apple Inc.’s similar decision in 2020 .
Tags: Google, Advertising, Apple Inc


Criteo Is Testing Unified ID 2.0’s Single Sign-On Solution

As the industry braces itself for the depreciation of third-party cookies next year, multiple efforts are underway to find a new cornerstone for online ad targeting. Google is pressing ahead with its Privacy Sandbox experiments while Universal ID 2.0 has emerged as the standard of choice for the independent ad-tech sector's substitute for third-party cookies....
Tags: Google, Advertising, The Future of Identity


BT and EE Team Up With Wi-Fi Offer That Prevents ‘Broadband Rage’

As reliance is being placed on broadband at home more than ever before, the U.K.'s largest telecoms supplier BT will release a campaign to promote its first "unbreakable" hybrid Wi-Fi offer, supported by mobile network EE. The 60-second "Broadband Rage" ad from Saatchi & Saatchi will run from May 7, depicting people losing their cool...
Tags: Technology, Bt, Advertising, Saatchi Saatchi, B-to-C


Xaxis Teams Up With Cavai for Post-Cookie Creative Offer

With third-party cookies destined to be consigned to the grave, clients will be under pressure to develop more direct-to-consumer relationships. As a result, WPP's GroupM-owned digital media business Xaxis will team up with advertising cloud company Cavai to create more personalized experiences for customers. Interactive content strategies that use a privacy-first approach will be at...
Tags: Technology, Digital Transformation, Advertising, WPP, Groupm, Programmatic, Xaxis, Data & Insights, Digital Storytelling, Creative Disruption, Cavai


Facebook pushes back advertising meetings after Oversight Board ruling

Hi and welcome to Insider Advertising for May 6. I'm senior advertising reporter Lauren Johnson, and here's what's going on:Facebook's Trump decision.Bain Capital eyes Kantar PR spinoff.The WarnerMedia execs leading the upfronts.If this email was forwarded to you, sign up here for your daily insider's guide to advertising and media.Tips, comments, suggestions? Drop me a line at [email protected] or on Twitter at @LaurenJohnson. Facebook CEOP Mark Zuckerberg in New Yor...
Tags: Apple, Facebook, Mark Zuckerberg, Media, La, New York City, Advertising, Newsletter, Trends, Kantar, Warner Bros, Hulu, Bain Capital, WPP, Bain, Trump


BMW Art Cars Exhibited

BMW art cars debuted today, using artificial intelligence (AI) software to generate new works of art. In conjunction with Frieze New York, the fair takes place in Manhattan from May 5 – 9, 2021. Frieze New York has works of art from over 60 galleries, mainly located in New York. A viewing room with over 160 […] The post BMW Art Cars Exhibited appeared first on The Truth About Cars.
Tags: Art, New York, Design, Technology, Media, Germany, Advertising, Marketing, Events, Artificial Intelligence, Luxury, Manhattan, Autos, Bmw, Ai, Sales And Marketing


Stella Artois Will Auction NFTs to Raise Money for UK Bar Staff

As Non-Fungible Tokens (NFTs) have taken the art world by storm, Anheuser-Busch InBev-owned lager brand Stella Artois is using the technology to offer tips to U.K. hospitality staff. Through the project, four GIFs of animated artwork representing Stella Artois will be put up for auction, with all proceeds from the original sale and 10% of...
Tags: Technology, General, Advertising, Beer, Stella Artois, Food & Beverage, Emerging Tech, Anheuser Busch Inbev, Spirits & Cannabis, Raise Money for UK Bar Staff


How Snapchat Is Using AR to Get Young People Voting in Local UK Elections

Snapchat and VMLY&R have joined forces to encourage Gen Z users to vote in the U.K. local council elections on May 6. The partnership created "Speech to Street," which features a Snapchat AR Lens acting as a political platform for users. The feature was developed as the winning entry of last year's Snapchat Creative Council...
Tags: Politics, Technology, Advertising, Emerging Tech, U K, Snapchat AR Lens


Snapchat, VMLY&R Use AR to Encourage Gen Z to Vote in Local UK Elections

Snapchat and VMLY&R have joined forces to encourage Gen Z users to vote in the U.K. local council elections on May 6. The partnership created "Speech to Street," which features a Snapchat AR Lens acting as a political platform for users. The feature was developed as the winning entry of last year's Snapchat Creative Council...
Tags: Politics, Technology, Advertising, Emerging Tech, U K, Snapchat AR Lens, Local UK


Apple battles with Epic Games as Twitter advises on privacy rules: Wednesday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters.    Battle royale commences Apple’s court fight with Epic Games, maker of Fortnite, began yesterday in California, kicking off a battle royale that could decide the future of the App Store and the $100 billion app economy...
Tags: Apple, Facebook, Twitter, Yahoo, California, Advertising, Epic, New York Times, Joe Jonas, Jonas, Expedia, Caitlyn Jenner, Golden State, Tim Sweeney, Danny Trejo, Yahoo Answers


Verizon's data dreams, denied

Hi and welcome to the Insider Advertising newsletter, where we break down the big news in advertising and media news, including:Jitters inside Verizon Media Group;JetBlue picks a new agency;Peloton malfunctions.First, we're seeking nominations for the world's most innovative CMOs. Submit here.And, if you got this email forwarded, sign up for your own here. FILE PHOTO: A photo illustration shows a Yahoo logo on smartphone in front of a displayed cyber code and keyboard Reuters Ver...
Tags: Apple, Google, Verizon, Facebook, Technology, Media, Yahoo, Israel, Advertising, Disney, Newsletter, Trends, Aol, Nyt, Jetblue, WPP


Signal said Facebook shut down its advertising account after the privacy-focused messaging app tried to buy Instagram ads showing how the social media giant collects data

Signal CEO Moxie Marlinspike. Steve Jennings/Getty Images for TechCrunch Signal said it tried to buy Instagram ads that would show users how Facebook targets them. The ads would display personal information about users that Facebook uses when targeting ads. But Signal said Facebook responded by shutting its account down. See more stories on Insider's business page. Facebook blocked ads that Signal wanted to buy that would show Instagram users the data that Facebook collects from them, ...
Tags: Apple, Facebook, Elon Musk, Media, Instagram, Advertising, Trends, Social Media, Tesla, Data Privacy, Signal, Moxie Marlinspike, La Jolla, Tech Insider, Democratic Sen Elizabeth Warren, Katie Canales


What Twitter is telling brands about Apple's new privacy rules

Brand campaigns with wide appeal should be fine, but targeting and direct-response marketing are affected.
Tags: Apple, Advertising


Here Are the Winners of the 2021 YouTube Works Awards

YouTube Tuesday revealed the winners of its 2021 YouTube Works Awards, which recognize the most effective use of its platform in ad campaigns in the U.S. The Google-owned video site shared some common traits of the seven winners, adding research from Kantar: Adapting to meet the moment: YouTube viewers are used to viewing real-time and...
Tags: Google, Advertising, Kantar, Video Marketing, Social Pro Daily


Playlist privacy: You can be identified from just three songs

New research discovered that you can be identified from just three song choices. This type of information can be exploited by streaming services through targeted advertising.The researchers are calling for musical preference to be considered in regulations regarding online privacy.While the focus on music piracy dominated the media for years, an equally important (and far less discussed) phenomenon occurred during the transition from broadcast radio to streaming. People were no longer beholden ...
Tags: Google, Facebook, Spotify, Music, Privacy, Advertising, Surveillance, Innovation, Ai, Apple Music, Self, Derek, Tel Aviv University, Spotify YouTube, Ariel University, Ron Hirschprung


Ermenegildo Zegna Teams with Stellantis

Today, the Ermenegildo Zegna Group announced its affiliation with Stellantis. By 2025, the Zegna Group’s entire fleet of 200 will go green. A new green-car policy has gone into effect at the company, well known for its pricy clothing and accessories. “The quality of our products must go hand in hand with our respect for nature. […] The post Ermenegildo Zegna Teams with Stellantis appeared first on The Truth About Cars.
Tags: Europe, Design, Technology, Media, Advertising, Global, Sales, Sustainability, Green, Luxury, Electric Vehicles, Italy, Autos, Carbon Footprint, Hybrid, Branding


A company is using artificial intelligence to insert new products and ads into content, including old movies - and the technology could come to streaming platforms

A side-by-side shows how Mirriad inserted an ad onto the back of a newspaper. Mirriad Mirriad uses AI technology to insert products and ads into new and old content. It's the in-content solution for the Chinese giant Tencent and plans to work with streaming platforms. The startup could provide a solution for advertisers to make revenue amid a widespread shift to streaming. See more stories on Insider's business page. There's no question that traditional television is being ecli...
Tags: Apple, UK, News, Media, Entertainment, Advertising, US, Trends, Film Industry, Netflix, Tencent, Product placement, Hulu, Streaming Services, Tecate, Tech Insider


Seeking nominations for the most innovative chief marketing officers in the world in 2021

Snap chief marketing officer Kenny Mitchell Snap We're seeking nominations for Insider's sixth annual list of the most innovative CMOs in the world. They're coping with seismic changes facing the ad industry and finding new ways to reach consumers. Submit your ideas by 9 a.m. ET on May 17. See more stories on Insider's business page. Insider is seeking nominations for Insider's sixth-annual list of the most innovative CMOs in the world, and we want to hear from you.Su...
Tags: Google, Media, Advertising, Marketing, Trends, CMO, Retail, Advertising Agencies, Kenny Mitchell, Tanya Dua, Most Innovative CMOs, CMO List


How to Think About Your Clubhouse Audio Strategy

Clubhouse is a social media app. Audiences can facilitate audio channels of communication through virtual rooms. The rooms host people who are added mainly by invitation. We should note that Apple iOS users are the only operating systems accommodated. In these virtual rooms, we find live chats where those invited can either speak or listen. Digital marketing and SEO website promotions are factors when attempting to create solid content on the power of audio strategies like Clubhouse. Thank...
Tags: Apple, Advertising, Digital, United States, Clubhouse, Joe Rogan, Alex Lysak, Different Audio Strategy Channels Clubhouse


Top Tips for Choosing an SEO Agency

In 2021, harnessing the power of SEO is a necessity for all businesses, regardless of their size or industry. The Covid-19 pandemic demonstrated the power of the digital; companies that had a pre-established online presence found it far easier to navigate the challenges of lockdowns and border closures than those that didn't. SEO is quite a technical area of marketing, which is why many companies opt to outsource their SEO activities to external agencies. While this is a great strategy, there...
Tags: Google, Australia, Advertising, Seo, Ppc, Melbourne, Don, SEO Agency


How Can You Take Advantage of Google to Improve Your Business

Marketing through sites requires a strategy that takes your business goals, and then uses your content as a primary means to achieve those goals. For instance, your business goals might include increasing brand awareness -- to achieve this goal, you might implement a content strategy that focuses on SEO to increase website visibility on the SERPs and drive traffic to your products or services. Producing high-quality content to meet business needs can help companies build trust with new audie...
Tags: Google, London, Advertising, Analytics, Google Analytics, Canada, United States, GMB, Vistaprint, Google My Business There, Jeff Kacmarek


Facebook puts ad agencies under the microscope

Hi and welcome to Insider Advertising for May 3. I'm senior advertising reporter Lauren Johnson, and here's what's going on:Facebook's agency audit.The power players of IPG.The ad execs helping with the cookie crash.If this email was forwarded to you, sign up here for your daily insider's guide to advertising and media.Tips, comments, suggestions? Drop me a line at [email protected] or on Twitter at @LaurenJohnson. Facebook CEOP Mark Zuckerberg in New York City on Frid...
Tags: Apple, Verizon, Facebook, Mark Zuckerberg, Media, New York City, Advertising, Newsletter, Trends, Eu, Daimler, Ad Tech, Fcb, Lindsay, Omnicom, Newsletters


Wander the Museum of Ancient Tech in This Ad for Samsung’s Galaxy Book

Technology is always evolving. And for laptops, versatility is key. Samsung's recently-launched global campaign for its new Galaxy Books asks us to embrace a new future where laptops can do anything a cellphone can do. The Galaxy Book is intended to merge the power of a PC with the flexibility of a cellphone, creating a...
Tags: Technology, Advertising, Samsung, Creative, AdFreak, Museum of Ancient Tech


If you have updated to the latest version of Apple's iOS 14.5 and still haven't seen any privacy pop-ups yet, it could be due to this setting on your iPhone

Lorenzo Di Cola/NurPhoto via Getty Images App Tracking Transparency is one of the core new features in Apple's iOS 14.5 software update. App developers now need to serve users a pop-up asking for permission in order to track them. Some users' settings have prevented them from seeing any pop-ups. Here's how to change that. See more stories on Insider's business page. Apple's iOS 14.5 update began rolling out earlier this week, featuring a bunch of new features, from emo...
Tags: Iphone, Apple, Media, Privacy, Advertising, Trends, Siri, Att, Mobile Advertising, Ad Tech, Pop-up, Appsflyer, McKee, Poulton, Blis, Tech Insider


Roku Yanks YouTube TV App as Dispute With Google Escalates

Roku and Google's standoff has come to a tipping point. The connected TV platform removed the YouTube TV app from its channel store Friday morning when the carriage agreement between the two companies expired. The app is currently not available to new subscribers. However, existing subscribers will still have access to YouTube TV as the...
Tags: Google, Advertising, Roku, Connected TV, YouTube TV, Streaming & OTT, Programming & Performance, Roku Yanks YouTube TV App


A new report lays out the $4.8 billion PR tech industry

Hi and welcome to Insider Advertising for April 30. I'm senior advertising reporter Lauren Johnson, and here's what's going on:The $4.8 billion PR tech industry.Facebook warns advertisers about Apple's privacy move.Google's return to offices.If this email was forwarded to you, sign up here for your daily insider's guide to advertising and media.Tips, comments, suggestions? Drop me a line at [email protected] or on Twitter at @LaurenJohnson. Cision How small...
Tags: Apple, Google, Facebook, Mark Zuckerberg, Media, New York City, Advertising, Marketing, Newsletter, Trends, Public Relations, Ad Tech, Cision, Newsletters, Advertising Agencies, Patrick Coffee


Snap Is Building a ‘More Inclusive’ Camera

Snap is redesigning its camera to better reflect the diversity of its user base. It's an early, but important step for the company, which insists that it needs to enact design-level change to build a more inclusive app. Racial bias in photography is not a new issue. In the past, companies like Google and Hewlett-Packard...
Tags: Google, Media, Advertising, Diversity, Platforms, Equity and Inclusion


Facebook Expects ‘Ad-Targeting Headwinds’ From Apple’s Privacy Changes

Facebook reported strong first quarter earnings on Wednesday amidst industry-wide concerns around how Apple's latest privacy changes will affect the digital advertising business, a space that Facebook dominates. "We had a strong quarter as we helped people stay connected and businesses grow," said Facebook founder and CEO Mark Zuckerberg. "We will continue to invest aggressively...
Tags: Apple, Facebook, Mark Zuckerberg, Media, Advertising, Platforms


Criteo’s Cookieless Countdown Includes New Targeting Tool

The industry is preparing for the depreciation of third-party data on major internet platforms meaning marketers soon won't be able to use unconsented data to target ads in environments like Google Chrome. To help accommodate this transition, ad tech company Criteo has unveiled plans to launch a contextual advertising tool that will enable advertisers to...
Tags: Google, Advertising, Ad Tech, Criteo


Instreamatic Raises $6.1 Million Series A to Scale Interactive Voice Advertising

Investment will bring AI-fueled voice ads to more brands, audio and video content publishers, and consumers; Progress Ventures leads the round, with Accomplice and Google Assistant Investments participating PALO ALTO, Calif. – Instreamatic, providing an end-to-end voice AI platform for managing, measuring and monetizing conversations between brand and consumer, today announced it has raised $6.1 […] The post Instreamatic Raises $6.1 Million Series A to Scale Interactive Voice Advertising appeare...
Tags: Google, Advertising, Press Releases, Online Media, Audio Ads, Media Buying, Calif, Ad & Media Strategies, Ads by Creative, Ads Taxonomy, Ad Networks and Platforms, Ad Products, Monetization Strategy, Accomplice, Instreamatic, Progress Ventures



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