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CEOs of Amazon, Apple, Facebook and Google Set for Antitrust Showdown

The House Judiciary Committee has confirmed that the CEOs of Amazon, Apple, Facebook and Google will go before its antitrust subcommittee later this month, as governments across the globe continue to put regulatory pressure on Big Tech. Amazon's Jeff Bezos, Apple's Tim Cook, Facebook's Mark Zuckerberg and Google's Sundar Pichai will appear as witnesses at...
Tags: Google, Amazon, Mark Zuckerberg, Advertising, Jeff Bezos, Sundar Pichai, House Judiciary Committee, Amazon Apple Facebook, Nextech, Ad Tech & Mar Tech, Big Tech Amazon, Tim Cook Facebook


Amazon Prime Video Promotes Their 16+/18+ Series… with Children

The Amazon film and video streaming platform, Prime Video, with its agency, Herezie, launched a campaign promoting its parental control settings. This is a very important feature for many parents, allowing them to restrict access to unsuitable content for their children. With shows like The Man in the High Castle [18+], Fleabag [18+] Jack Ryan [18+] and The Boys [18+], part of the Prime Video catalogue remains inaccessible to its younger members… and that’s exactly who they asked to create the c...
Tags: Amazon, Technology, Featured, Advertising, Paris, Amazon Prime Video, Jack Ryan, Marilou, Amazon original, Parental Control, Herezie, Herezie Group, Etienne Renaux, Paul Marty Executive Creative Directors, Alexandre AndrescianiHerezie Group Agency, Paul Marty Etienne RenauxCopywriter


Brand Moves for Monday July 6

Nineteen weeks ago, when the gravity of the situation became clear, we started daily reporting on how brands were dealing with the COVID-19 crisis. What’s now becoming clear is that the current climate is one of near-perpetual disruption. So we made the decision to keep on telling the stories of inspiring brand leadership and strategy amid the latest crises in an anxious world. Our goal remains the same: to provide an up-to-the-minute source of information, inspiration and insight on brand move...
Tags: Google, Amazon, UK, Minnesota, Microsoft, Minneapolis, Washington, France, Germany, Advertising, US, NFL, Nike, Adidas, Walmart, Taiwan


Extend US Facebook boycott to Europe, campaigners urge

Calls follow Mark Zuckerberg’s dismissal of anti-hate-speech campaign in meeting with staffCampaigners are calling for an advertising boycott of Facebook in the US to be extended to Europe, after its chief executive, Mark Zuckerberg, dismissed the effects of the campaign in a meeting with staff.A growing number of companies have halted advertising on Facebook after criticism that the platform was not doing enough to counter hate speech on its sites. Continue reading...
Tags: Facebook, Mark Zuckerberg, Europe, Technology, Media, Protest, Social Networking, Race, Advertising, US, UK News, World news, US news, US Facebook


Google Japan Ad Most Emotionally Engaging Coronavirus Campaign In The World

Tech Giant’s COVID Campaign More Than 3X More Emotional Than Average Ad In Japan, According To Unruly; Tourism Australia, NHS And Prudential Also Make Top 10  LONDON – Video marketplace Unruly has created a ranking of the most emotionally engaging coronavirus campaigns in the world.   The video ad tech company, part of Tremor International, measured the emotional response of viewers around the globe while watching ads created in response to […] The post Google Japan Ad Most Emotionally Engaging ...
Tags: Google, Japan, London, Featured, Advertising, World, Video Ads, Press Releases, Prudential, Unruly, Ad & Media Strategies, Online Advertising Challenges, Ads by Creative, Ads Taxonomy, Ad Groups & Agencies, Google Japan


CO2-Saving Satnav Campaign Unveiled By Neste

Fastest is not always the best, that’s the message from Neste, the world’s most sustainable energy company, as its latest campaign reveals how tens of thousands of tons of CO2 could be saved if mapping and satellite navigation systems offered a CO2-friendly route option. While some cars have an 'Eco' setting, most drivers are unable to choose a satnav route that cuts down emissions. Neste’s creative agency, hasan & partners, conceived the CO2-Friendly Route project for Neste and partnered with ...
Tags: Technology, Featured, Advertising, San Francisco, Vw, Finland, Neste, Stockholm, Helsinki, Technical Research Centre, Hasan & Partners, PTV Group, Juhani Laurikko, VTT Olessia Kozlova Strategic Planner, Mika Hyötyläinen


Brand Moves for Tuesday June 30

Eighteen weeks ago, when the gravity of the situation became clear, we started daily reporting on how brands were dealing with the COVID-19 crisis. What’s now becoming clear is that the current climate is one of near-perpetual disruption. So we made the decision to keep on telling the stories of inspiring brand leadership and strategy amid the latest crises in an anxious world. Our goal remains the same: to provide an up-to-the-minute source of information, inspiration and insight on brand move...
Tags: Apple, Amazon, Facebook, Twitter, Youtube, China, Advertising, Disney, Netflix, New York Times, Broadway, The Times, Edward Albee, Reddit, The New York Times, Donald Trump


Third of advertisers may boycott Facebook in hate speech revolt

‘Stop Hate for Profit’ campaign gathers momentum as ad boycott spreads outside USAlmost a third of advertisers are considering joining a month-long boycott of Facebook, as the social network struggles to convince advertisers it is doing enough to fight hate speech on its platform. The unprecedented corporate snub has been revealed in survey by the World Association of Advertisers, whose big-spending members control nearly $100bn (£81bn) in spending. Continue reading...
Tags: Facebook, Technology, Media, Social Networking, Advertising, World news, World Association of Advertisers


How to Adapt Your Blog to Increasing Zero-Click Searches

How do Zero-Click Searches affect a blog? According to recent studies, almost 50% of internet searches on the Google search engine do not result to organic traffic (or clicks) to websites or webpages. These searches that do not generate traffic towards a webpage or website is what is known as a zero-click search. There are a variety of reasons why this happens. Time and again, humans have grown impatient and crave information that could instantly be retrieved within seconds. To adapt to this, G...
Tags: Google, News, Time, Advertising, Google Search, Quora, Reddit, Google Search Results, Google+ SEO, Zero Click Search, Pixabay Ways to Adapt Blog to Zero, Google Search Improve


How hate speech campaigners found Facebook's weak spot

The social network’s crisis has been a long time in the making and shows no sign of going awayIt took less than two hours for Facebook to react and it did so for good reason.At 5pm on Friday, Unilever, one of the world’s largest advertisers, with a portfolio of products that ranges from Marmite to Vaseline, suddenly announced it was pulling all adverts from Facebook, Instagram and Twitter in the US. Continue reading...
Tags: Facebook, Mark Zuckerberg, Technology, Media, Social Networking, Race, Advertising, US, Unilever, Facebook Instagram, Marmite


Brand Moves for Monday June 29

Eighteen weeks ago, when the gravity of the situation became clear, we started daily reporting on how brands were dealing with the COVID-19 crisis. What’s now becoming clear is that the current climate is one of near-perpetual disruption. So we made the decision to keep on telling the stories of inspiring brand leadership and strategy amid the latest crises in an anxious world. Our goal remains the same: to provide an up-to-the-minute source of information, inspiration and insight on brand move...
Tags: Google, Amazon, Facebook, Mark Zuckerberg, Christopher Nolan, London, Microsoft, China, Germany, Advertising, Diageo, Unilever, Austria, Brooklyn, Lewis Hamilton, Epic


Google Is Bringing Free Retail Listings to Search

In April 2020, Google announced that it would update the Google Shopping tab to consist of mostly free product listings. Now, free listings are coming to Google's search results page as well. Currently, when users search for a product on Google, they will see sponsored shopping links in the product's "knowledge panel." This summer, free...
Tags: Google, Advertising, Social Pro Daily


Google converts paid ads into free listings on home page

The company is giving up some of its best real estate to attract more merchants and more inventory to its platform, a move that takes direct aim at other e-commerce juggernauts such as Amazon.
Tags: Google, Advertising


Reality show ‘Introvert Island’ goes viral (kinda), and Starbucks’ TV advertising surges: Datacenter Weekly

Welcome to Ad Age Datacenter Weekly, our data-obsessed newsletter for marketing and media professionals. Reading this online? Sign up to get it delivered to your inbox here. Less (data) is more Big (data) news from Google: The company just “tweaked its privacy policies to set data to automatically delete after 18 months for new accounts and will notify its billions of existing users that they can delete their data too,” Bloomberg News reports (via Ad Age). Why now? “The announcement c...
Tags: Google, California, Youtube, China, Nigeria, Africa, Advertising, Samsung, Bloomberg, Netflix, West, Medicare, Starbucks, Npr, Idc, Taco Bell


How Artificial Intelligence is Changing the Graphic Design Industry

The technology world is on the verge of another revolution, as AI and Machine learning has transformed the graphic design industry entirely. Today, AI is dominating several industries and it's often linked to the future of technology. It has been displayed as a way to reconstruct the world to make it a better place to live for humans. Presently, graphic design has become an integrated part of every industry. However, advancements in technology, the graphic design industry relies more on com...
Tags: Apple, Advertising, PRISMA, Industries


Opinion: Apple's privacy move throws a proprietary wrench into advertising's collaborative process

The digital ad ecosystem will need to divert resources to build for yet another solution, designed without their input or expertise.
Tags: Apple, Advertising


Brand Moves for Friday June 26

Seventeen weeks ago, when the gravity of the situation became clear, we started daily reporting on how brands were dealing with the COVID-19 crisis. What’s now becoming clear is that the current climate is one of near-perpetual disruption. So we made the decision to keep on telling the stories of inspiring brand leadership and strategy amid the latest crises in an anxious world. Our goal remains the same: to provide an up-to-the-minute source of information, inspiration and insight on brand mov...
Tags: Google, Verizon, Facebook, Japan, New York, London, Instagram, Youtube, Berlin, India, Advertising, Disney, US, Unilever, Chicago, Boston Marathon


Verizon drops Facebook ads after being called out, and Apple shuts stores again: Friday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters.
Tags: Apple, Verizon, Facebook, Advertising


Apple is re-closing more of its U.S. stores as COVID-19 resurges

In Florida, only the Jacksonville and Sarasota locations will remain open.
Tags: Apple, Florida, Advertising, Jacksonville, Sarasota


Google Expands Access to Its Business Messages Feature

Google will expand its Business Messages feature in search and Google Maps to businesses of all types, enabling them to integrate the feature with their customer-service platforms. Senior product manager Jake Mintz said in a blog post that Google recently added elements including smart replies, visual product carousels and unique welcome messages to Business Messages,...
Tags: Google, Advertising, Social Pro Daily, Life in Quarantine, Jake Mintz


Google will start paying publishers for upcoming news service

Move represents a major business shift for the search engine after years of pressure from media companies and regulators.
Tags: Google, Advertising


Here Are the Winners of the 2020 YouTube Works Awards

YouTube revealed the winners of its 2020 YouTube Works awards during its Brandcast Delivered event Thursday. The YouTube Works awards honor the most effective U.S. ad campaigns on the Google-owned video site, and data and insight consultancy Kantar oversees methodology and judging. YouTube YouTube The 2020 winners are: Grand Prix and Creative Innovation: Beat Machine,...
Tags: Google, Advertising, YouTube YouTube, NewFronts, Social Pro Daily, YouTube Works


Adobe Flash Player Nears its EOL, Will this Affect your Blog?

Adobe officially announced that it would be retiring its famous Flash Player by 2020. In fact, Adobe originally made public that no new versions of the Flash Player will be developed after 2017. They have announced that regular operations will pursue until the end of the year. This includes security patches, bug fixes, support, operating systems maintenance, and so on. However, by end of this year, Flash Player would be completely removed from Adobe’s download pages. All current flash-enabled me...
Tags: Google, Facebook, News, Adobe, Advertising, Plugin, Flash, EOL, Firefox Plugins


Apple Wins 20 Pencils at D&AD Awards

Apple clinched a total of 20 Pencils for various campaigns at this year's virtual D&AD Awards, which canceled its annual festival because of coronavirus. Winners of D&AD's highest honor, the Black Pencil, will not be announced until September. The brand's "Bounce" ad for AirPods took home two Yellow and three Graphite Pencils. The video, created...
Tags: Apple, Advertising, Awards & Recognition


TuneIn Launches New Brand Campaign “Hear, Here”

TuneIn, the leading live global streaming and on-demand audio service, today revealed “Hear, Here,” a timely new brand campaign to showcase all the ways audio serves as a companion to consumers in their everyday lives as the world finds its way forward amidst a pandemic. With TuneIn’s listening trends pointing to a 27% year-over-year increase in consumption, “Hear, Here” now focuses on listeners’ unique ability to “hear” their favorite audio content wherever “here” may be. In partnership with Sa...
Tags: Technology, Featured, Cortana, Advertising, San Francisco, Tunein, Edgar, Claudia, Sonos Bose, San Francisco CA USA, barrettSF, Jamie Barrett, Jen HartAssociate, Gloria J, William de RykAccount, Jamie BarrettFounder


Incubeta DQ&A becomes global Google Marketing Platform Sales Partner

London, UK: Incubeta DQ&A, the specialist marketing technology division of independent marketing group, Incubeta, today announces it has been named a global Google Marketing Platform Sales Partner. This new status adds to its existing and long-standing Google Marketing Platform Sales Partner status across APAC, EMEA and more recently, AMER. In becoming a global certified sales […] The post Incubeta DQ&A becomes global Google Marketing Platform Sales Partner appeared first on Ad Tech Daily.
Tags: Google, Advertising, Press Releases, Digital Marketing, London UK, Internet Marketing Services, Ad & Media Strategies, Marketing Technology, APAC EMEA, Google Marketing Platform, Incubeta


As Potential Federal Probes Loom, Google Faces Smaller Antitrust Suits

A suit filed this week in a San Jose district court alleges Google violated the Clayton Act by leveraging its market power to charge inflated prices for digital ads. The plaintiffs are three small-business owners who allege they had to overpay for ads and are seeking relief for all advertisers and publishers using Google's ad-tech...
Tags: Google, Advertising, San Jose, Ad Tech & Mar Tech


Facing Regulatory Pressure, Google Outlines Its Ad-Tech Fees for Publishers

Google has laid out some of its ad-tech fees as it faces increased scrutiny from regulators looking into the company's dominance in digital advertising. In two separate blog posts published Tuesday, Google outlined the cut it takes from publishers that sell ads using its products. When transacting through Google's ad-tech stack, publishers keep an average...
Tags: Google, General, Advertising, Ad Tech & Mar Tech, Facing Regulatory Pressure Google


Google will now auto-delete more user data after 18 months

Billions of existing users will be told that they can delete their data too.
Tags: Google, Advertising


Brand Moves for Wednesday June 24

Seventeen weeks ago, when the gravity of the situation became clear, we started daily reporting on how brands were dealing with the COVID-19 crisis. What’s now becoming clear is that the current climate is one of near-perpetual disruption. So we made the decision to keep on telling the stories of inspiring brand leadership and strategy amid the latest crises in an anxious world. Our goal remains the same: to provide an up-to-the-minute source of information, inspiration and insight on brand mov...
Tags: Google, Twitter, Florida, Microsoft, Satya Nadella, Advertising, Disney, Walmart, Arizona, Patagonia, Walt Disney World, Orange County, Black Lives Matter, Major League Baseball, Fandango, Banana Republic



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