Posts filtered by tags: Augmented Reality[x]


LEGO launches eight AR-focused sets

LEGO’s long been   leader among traditional toy companies when it comes to embracing tech trends, from mobile apps to robotics. The toy maker’s been talking up its plans to embrace augmented reality since a couple of WWDCs ago, and now it’s finally ready to go all-in with the launch of eight AR-focused sets. All are part of Hidden Side, a new series of sets designed to skirt the line between the physical and virtual. All are haunted buildings that tell a larger story about a couple of kids ...
Tags: Google, Apps, Tech, Lego, Augmented Reality, Vuforia

To be blunt, the Vuzix Blade smartglasses just don’t cut it

We tried out the Vuzix Blade to find out if it’s worth shelling out $1,000 for smartglasses. Are these augmented reality, Android-powered glasses really ready for primetime or just an expensive gimmick that no one really needs? The post To be blunt, the Vuzix Blade smartglasses just don’t cut it appeared first on Digital Trends.
Tags: Android, Mobile, Wearables, Trends, Augmented Reality, Smartglasses, Vuzix Blade

Vuzix’s Blade can’t cut it as smartglasses, or regular glasses

We tried out the Vuzix Blade to find out if it’s worth shelling out $1,000 for smartglasses. Are these augmented reality, Android-powered glasses really ready for primetime or just an expensive gimmick that no one really needs? The post Vuzix’s Blade can’t cut it as smartglasses, or regular glasses appeared first on Digital Trends.
Tags: Android, Mobile, Wearables, Trends, Augmented Reality, Vuzix, Smartglasses, Vuzix Blade

Facebook mulled multi-billion-dollar acquisition of gaming giant Unity, book claims

Less than a year after making a $3 billion investment into the future of virtual reality with the purchase of Oculus VR, Facebook CEO Mark Zuckerberg was considering another multi-billion-dollar bet to ensure that his company dominated the VR platform, buying Unity, the popular game engine that’s used to build half of all gaming titles. This claim is made in a new book coming out next week, “The History of the Future,” by Blake Harris, which digs deep into the founding story of Oculus and the...
Tags: Apple, Google, TC, Facebook, Mark Zuckerberg, Tech, Virtual Reality, Augmented Reality, Unity-technologies, Palmer Luckey, Zuckerberg, Blake Harris, HARRIS, Unity, John Riccitiello, VR Facebook

Medivis has launched its augmented reality platform for surgical planning

After two years of development, Medivis, a New York-based company developing augmented reality data integration and visualization tools for surgeons, is bringing its first product to market. The company was founded by Osamah Choudhry and Christopher Morley who met as senior residents at NYU Medical Center. Initially a side-project, the two residents roped in some engineers to help develop their first prototypes and after a stint in NYU’s Summer Launchpad program the two decided to launch the com...
Tags: TC, New York, Medicine, Microsoft, Tech, Pennsylvania, Machine Learning, Dell, Augmented Reality, University of Pennsylvania, Computer Vision, Chris, Initialized Capital, Mixed Reality, General Partner, New York University

Asteroid is building a human-machine interaction engine for AR developers

When we interact with computers today we move the mouse, we scroll the trackpad, we tap the screen, but there is so much that the machines don’t pick up on, what about where we’re looking, the subtle gestures we make and what we’re thinking? Asteroid is looking to get developers comfortable with the idea that future interfaces are going to take in much more biosensory data. The team has built a node-based human-machine interface engine for macOS and iOS that allows developers to build interactio...
Tags: Startups, TC, Hardware, Tech, Indiegogo, Augmented Reality, Andreessen Horowitz, Asteroid, Recent Funding, Saku Panditharatne, Panditharatne, VR Panditharatne

Hands-on with an Alpha build of Google Maps’ Augmented Reality mode

I think most of us have had this experience, especially when you’re in a big city: you step off of public transit, take a peek at Google Maps to figure out which way you’re supposed to go… and then somehow proceed to walk two blocks in the wrong direction. Maybe the little blue dot wasn’t actually in the right place yet. Maybe your phone’s compass was bugging out and facing the wrong way because you’re surrounded by 30-story buildings full of metal and other things that compasses hate. Google...
Tags: Google, TC, Tech, Augmented Reality, Google-Maps, Google UX

Microsoft video teases HoloLens 2 ahead of MWC launch

One of Mobile World Congress’s most anticipated reveals isn’t a phone at all. Microsoft is expected to announce the next generation HoloLens headset at an already-announced event on February 24, and the company’s doing a bit more to stoke the flames. Granted, there’s really not much to see in this new teaser. Vague forms of chips and cables take shape out melted ice, rocks and air— frankly, it’s the kind of thing you release when you don’t actually want to show anything off. 2.24.19 #MWC1...
Tags: Hardware, Microsoft, Tech, Kinect, Augmented Reality, Qualcomm, HoloLens, Alex Kipman, Mwc 2019

Google Maps’ AR navigation feature could solve the app’s biggest little problem

The Wall Street Journal’s David Pierce reported over the weekend that Google is set to roll out an augmented reality-based navigation feature to its Maps mobile apps to a small group in the coming days – and I’m looking forward to it fixing one of my main gripes with the service. It was first demoed at the company’s IO developer conference last May, and looked like a compelling use case for AR tech. Essentially, if you plan to walk anywhere, Maps can use your phone’s camera to get a better under...
Tags: Google, Startups, Apps, Augmented Reality, Wall Street Journal, David Pierce

Google Maps AR mode previewed, now in testing with small group of users

Google Maps AR mode is expected to launch to the public soon, as it has been rolled out to a small group of users for testing. The Wall Street Journal previewed the augmented reality feature. The post Google Maps AR mode previewed, now in testing with small group of users appeared first on Digital Trends.
Tags: Android, Mobile, News, Trends, Augmented Reality, Google Maps, Wall Street Journal

Google Maps AR Is Being Tested by Some Users—But the Rest of Us Will Have to Wait

Last year, Google I/O gave us a glimpse of what augmented reality in Maps might look like, teasing a future in which our phones orient us using our cameras. The demonstration showed us improved navigation tools to properly direct users as well as pop-ups indicating surrounding businesses and shops. There was even a…Read more...
Tags: Google, Science, Augmented Reality, Google Maps, What About The Fox Though

Facebook picks up retail computer vision outfit GrokStyle

If you’ve ever seen a lamp or chair that you liked and wished you could just take a picture and find it online, well, GrokStyle let you do that — and now the company has been snatched up by Facebook to augment its own growing computer vision department. GrokStyle started as a paper — as AI companies often do these days — at 2015’s SIGGRAPH. A National Science Foundation grant got the ball rolling on the actual company, and in 2017 founders Kavita Bala and Sean Bell raised $2 million to grow i...
Tags: Fundings & Exits, Startups, Facebook, Tech, Artificial Intelligence, Ikea, M&a, Augmented Reality, Computer Vision, Bell, Exit, National Science Foundation, Bala, SIGGRAPH, Sean Bell, Second Facebook

Tyra Banks is creating a tech-driven attraction called Modelland

Tyra Banks, the supermodel-turned-entrepreneur, has unveiled her latest venture. Dubbed Modelland, the in-person theme park-like experience will bring technology to the forefront, Banks told TechCrunch over the phone last week. “We’re very open to partnering with and having integrations with different brands that bring technology to the forefront and make sure what we’re providing in Modelland are things you cannot do on your phone,” she told me. The attraction will combine fantasy with inter...
Tags: TC, Banks, Tech, Vr, Virtual Reality, Ar, Augmented Reality, Tyra Banks, Modelland, Modelland Banks, Santa Monica Calif Tyra Banks

The Inventor of the Hololens Just Left Apple (EXCLUSIVE)

AR/VR pioneer and Hololens co-inventor Avi Bar-Zeev left Apple last month, Variety has learned. Bar-Zeev had been working on Apple’s augmented reality headset, which the company has been developing in secret for a possible 2020 launch. Bar-Zeev confirmed his departure when contacted by Variety, saying: “I left my full-time position at Apple in January. I had […]
Tags: Apple, News, Virtual Reality, Augmented Reality, HoloLens, Variety, Zeev, Avi Bar Zeev

Warby Parker dips into AR with the launch of virtual try-on

Warby Parker is today introducing virtual try-on to let shoppers select a pair of frames and instantly see how they look. The tech was built on Apple’s ARKit, and the feature is only available to users on the Warby Parker iOS app on an iPhone X or later. Warby Parker, which launched in 2010, attempted to implement a virtual try-on feature on its website, but pulled the feature shortly after it debuted. The issue? With something like glasses, virtual try-on needs to be as close to reality as p...
Tags: Iphone, Apple, Startups, Ecommerce, Apps, Augmented Reality, Collins, Warby Parker, E Commerce, ARKit, Erin Collins, Collins Warby Parker, T Rowe Price Tiger Global Management

Leaked TikTok ad deck suggests it has 17M+ MAUs in Europe

An advertising pitch deck used by fast-growing short form video sharing app TikTok has leaked, providing a snapshot of usage in its biggest markets in Europe. The pitch deck was obtained by Digiday which says it was sent to a large (unnamed) European ad agency. Metrics and gender breakdowns for the UK, France, Germany, Spain and Italy are included in the deck. The slides are dated November 2018. Germany and France come out as the top European markets for the video sharing app, according to the d...
Tags: Social, Apps, Asia, Europe, UK, Advertising Tech, France, Germany, US, Social Media, Tech, Spain, Beijing, Italy, Augmented Reality, Digiday

Investing, Real Estate, In-Game Ads: Sputnik ATX’s Third Accelerator

Austin—Startup accelerator Sputnik ATX has a picked five startup companies for its newest program, the third Sputnik has run. That includes software makers and entrepreneurs focused on investing, commercial real estate, advertising for gaming, and building websites.Founded in 2017, Sputnik ATX runs two programs annually, selecting a group of five startups that are seeking help with product development, mentorship, sales, and more. The accelerator gives each selected startup $100,000 to particip...
Tags: Startups, Accelerator, Texas, Technology, College, Retirement, Finance, Advertising, Employment, Sales, Trends, Startup, Tech, Investment, Website, App

Intel announces an inside-out tracking camera for robotics and AR/VR hardware

Intel is showing off a new RealSense camera with a specific focus on enabling hardware-makers to help their products understand where they are in the world. The RealSense Tracking Camera T265 is designed to easily present robotics and AR/VR hardware with inside-out tracking tech. The Tracking camera utilizes SLAM (simultaneous localization and mapping) tech to orient the device while producing a detailed spatial layout of whatever environment it is in traversing. The camera is unsurprisingly ...
Tags: Tech, Intel, Virtual Reality, Augmented Reality, Realsense, Movidius Myriad

Blippar finds life after death as former investor buys assets to relaunch AR startup

Blippar seems to have avoided a total collapse following its dramatic descent into administration after it failed to pull together an emergency funding deal. One of the AR startup’s main investors, Candy Ventures, has acquired the company’s assets in a patent sale and will be keeping the brand alive underneath the leadership of founder Ambarish Mitra and “many of Blippar’s original key engineers.” Blippar may have blown up in dramatic fashion, burning through over $130 million in funding for ...
Tags: UK, Tech, Augmented Reality, Blippar, Ambarish Mitra, Nick Candy, Rish, Candy Ventures

Embrace your inner Dr. Frankenstein with the Huawei Mate 20 Pro and this cool app

Ever wanted to make your favorite toy come alive? If so, and you have a Huawei Mate 20 Pro, then you need to grab the 3D Live Maker app and try out some augmented reality magic. Here's how to use it. The post Embrace your inner Dr. Frankenstein with the Huawei Mate 20 Pro and this cool app appeared first on Digital Trends.
Tags: Android, Mobile, Trends, App, Augmented Reality, Huawei, Frankenstein, Huawei Mate, Mate 20 Pro, 3d Live Maker

Facebook poaches Google’s AR/VR engineering lead to take over Portal team

Facebook is bringing on the engineering lead for Google’s entire AR/VR team to tackle Portal hardware. Ryan Cairns comes aboard after 12 years at Google where he was most recently the engineering lead for a team of over 500 people tackling AR/VR at the big G, including Daydream, Lens and ARCore, according to his LinkedIn. Excited to announce that I'll be leading Hardware for AR/VR at @facebook…and would like to welcome Ryan Cairns, who will now lead Portal. Launching @portalfacebook...
Tags: Google, Amazon, Facebook, Tech, Virtual Reality, Augmented Reality, Cairns, Michael Abrash, AR VR, Camargo, Facebook Reality Labs, Rafa Camargo, Ryan Cairns, Daydream Lens, Facebook Reality Labs AR VR

Ubiquity6 acquires AR music startup Wavy

Today, Ubiquity6 has announced that it is acquiring Wavy, a small AR music startup founded last year. In a blog post, the Wavy team confirmed that they’ll be joining the Ubiquity6 team and won’t be continuing their work on the Wavy app. “When we met the team at Ubiquity6, it became apparent that joining the team there would be a leap forward towards our shared mission of enabling creators to edit reality,” the post reads. Wavy’s app had sought to give musicians an outlet to bring concerts ...
Tags: Startups, TC, Disney, Tech, Augmented Reality, Anjney Midha, Exit, Index Ventures, SFMOMA, Wavy, Ubiquity6, The Wavy

For AR/VR 2.0 to live, AR/VR 1.0 must die

Tim Merel Contributor Tim Merel is managing director of Digi-Capital. More posts by this contributor The Reality Ecosystem: What AR/VR/XR needs to go big China could beat America in AR/VR long-term The future of AR/VR could be bright, but only if it moves beyond where it is today. 2018 was the first of what look like two transitional years, with a potential shakeout in 2019 before an inflection point in late 2020. Let’s look at whe...
Tags: Apple, Facebook, Column, Mark Zuckerberg, Europe, Microsoft, Steve Jobs, China, America, Tech, Walmart, Sony, Pokemon, Virtual Reality, Augmented Reality, Lockheed Martin

The company behind YouCam Makeup app launches a new set of AR tools for beauty brands like Ulta

Released in 2014, the year before Snapchat put face filters on the road to ubiquity, Perfect Corp’s YouCam Makeup app gave many smartphone users their first taste of augmented selfies. At the beginning, it let users experiment with different makeup looks and portrait-editing tools. Since then, YouCam Makeup has expanded beyond selfies into e-commerce and retail with tools for over 200 beauty brands and retailers, including L’Oréal, Estée Lauder, Cosmopolitan, and Target (the big-box retailer’...
Tags: TC, Ecommerce, Makeup, Selfies, China, Tech, Ces, Beauty, Retail, Augmented Reality, Taipei, Chang, Ulta, Perfect Corp, Alice Chang, YouCam Makeup

The Power Combo of A.I. Devices with Cloudlets Comes with Cyber Risks

When we have a chance to view it from a distance, the year 2018 may be seen as a period when innovations in a number of technological fields came together to transform not only the future of computing, but also the very structure of the Internet.First, entrepreneurs vying to invent self-driving vehicles, virtual assistants, and intelligent industrial machines created a hunger for more powerful semiconductors that could enable scattered devices to take over sophisticated calculations powered by ...
Tags: Startups, Mobile, Cloud, Hardware, Internet, Entrepreneurship, Funding, San Francisco, Trends, Tech, Web, It, Cybersecurity, Ransomware, Vc, Software

What would it take to create a fully immersive virtual reality?

Immersion would consist of a complete perception of existing in another world. This idea has been the backbone of numerous stories and would be akin to The Matrix world. Our current VR technology is nowhere near close to giving us this science fiction experience. Immersive virtual reality is the theoretical holy grail of future technologies. A fully immersive VR world would be able to encompass every single sense and interact directly with the brain and nervous system. In some sense it could eve...
Tags: Science, Technology, Future, Innovation, Virtual Reality, Augmented Reality, William Gibson

Rokid debuts Project Aurora computing interface

Augmented reality has been a bit of a sleeper at this year’s CES. It seems likely we’ll see a bit more on that front next month at Mobile World Congress. After all, smartphones are largely considered the first frontier for AR adoption. Still, that’s not going to stop some companies from going all-in with head mounted displays. Rokid has been showing off its own solution for the space since roughly this time last year — though back then they were still very much in the early prototype phase. Thin...
Tags: Tech, Augmented Reality, Rokid, CES 2019, AR/VR at CES 2019

Daily Crunch: Nvidia breaks with tradition at CES 2019

The Daily Crunch is TechCrunch’s roundup of our biggest and most important stories. If you’d like to get this delivered to your inbox every day at around 9am Pacific, you can subscribe here: 1. Nvidia launches the $349 GeForce RTX 2060 Nvidia broke with tradition and put a new focus on gaming at CES. Last night the company unveiled the RTX 2060, a $349 low-end version of its new Turing-based desktop graphics cards. The RTX 2060 will be available on Jan. 15. 2. Elon Musk’s vision of spaceflight ...
Tags: Apple, Fundings & Exits, Startups, TC, Gadgets, Gaming, Asia, Europe, Elon Musk, Hardware, Enterprise, Finance, Siri, Tech, Venture Capital, Nvidia

Pokémon GO creator Niantic closes $190M funding round

Mobile AR gaming startup Niantic has closed a $190 million round of funding according to newly-filed SEC docs. The filing comes after a WSJ report last month suggested the company was in the process of closing a $200 million raise from investors including IVP, aXiomatic Gaming and Samsung at a $3.9 billion valuation. The round closed shortly after that report on December 20 according to the new documents. With the close of this round, Niantic has now raised more than $415 million to date. The st...
Tags: TC, Samsung, Tech, Pokemon, SEC, Augmented Reality, IVP, WSJ, Niantic

Daily Crunch: AR Startups face an uneasy future in 2019

The Daily Crunch is TechCrunch’s roundup of our biggest and most important stories. If you’d like to get this delivered to your inbox every day at around 9am Pacific, you can subscribe here: 1. Magic Leap and other AR startups have a rough 2019 ahead of them  2018 was supposed to be the year where the foundation of AR was set to expand, but now it looks like momentum has been sucked out of the industry’s heavy hitters. 2. Sorry I took so long to upgrade, Apple  Apple missed Wall Street’s Q1 sal...
Tags: Fundings & Exits, Startups, TC, Apps, Asia, Space, Finance, China, Tech, Venture Capital, Starbucks, Augmented Reality, Magic Leap, Mary Meeker, Chang, Apple Apple

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