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Posts filtered by tags: Branding[x]


 

Realworld – Adulting Just Got Easier For Fresh Grads With Genevieve Ryan Bellaire

Today, on the RecruitingDaily podcast, we welcome a very special guest speaker, Genevieve Ryan Bellaire from Realworld, to discuss how Realworld adulting just got easier for fresh grads. Genevieve had an unconventional inauguration into the startup space. While she is the Founder + CEO at Realworld right now, she is originally a lawyer who, like […]
Tags: Blog Posts, Featured, News, Podcasts, RecruitingDaily Podcast, Candidates, Diversity and Inclusion, Talent Acquisition, Technology, Tools


The Use Case Podcast – Storytelling about LaborIQ by ThinkWhy with Claudine Zachara

Storytelling about LaborIQ by ThinkWhy with Claudine Zachara Welcome to the Use Case Podcast, episode 109. This week we have storytelling about LaborIQ by ThinkWhy with Claudine Zachara. During this episode, Claudine and I talk about how practitioners make the business case or the use case for purchasing LaborIQ. Claudine is an expert in all things […]
Tags: Featured, News, Podcasts, Tech, HR, Candidates, Hiring, Branding, Claudine, Blog Posts, Hr Technology, Candidate Experience, Talent Acquisition, Claudine Zachara, COVID-19, The Use Case Podcast


Motorola Aims to Sharpen Its ‘Edge’ With Global Brand Platform

Motorola's "batwing" symbol is as recognizable as ever. And its smartphone sales are growing at a nice pace. But for Motorola, all that isn't enough. As it releases a trio of new phones, Motorola wants to be thought of as more than a budget alternative to mobile market leaders Samsung and Apple. Therefore, Motorola is...
Tags: Apple, Mobile, Motorola, Advertising, Samsung, Branding, Brand Purpose, Motorola Aims


HCM Talent Technology Roundup July 30 2021

Bullhorn said it acquired Sirenum, a provider of shift scheduling and workforce management solutions for enterprise staffing companies on Salesforce. The company said the deal was “a major investment to help Bullhorn for Salesforce enterprise customers, especially those in Europe, grow and scale their businesses in the new world of work.” Prioritizing corporate DEI is a […]
Tags: Europe, Headlines, Technology, Featured, News, Tech, Job Market, HR, Branding, Blog Posts, Hr Technology, Recruiting Industry, Recruiting Software, Talent Acquisition, HCM technology


The Use Case Podcast – Storytelling about Villa with Ofer Baharav

Storytelling about Villa with Ofer Baharav Welcome to the Use Case Podcast, episode 108. This week we have storytelling about Villa with Ofer Baharav. During this episode, Ofer and I talk about how practitioners make the business case or the use case for purchasing Villa. Ofer is an expert in all things virtual reality and […]
Tags: Technology, Featured, News, Podcasts, Company Culture, Tech, Villa, Branding, Blog Posts, Hr Technology, Ofer, COVID-19, The Use Case Podcast, Use Case Podcast, Ofer Baharav, Villa Ofer


The Use Case Podcast – Storytelling about BeyondHQ with Madhu Chamarty

Storytelling about BeyondHQ with Madhu Chamarty Welcome to the Use Case Podcast, episode 107. This week we have storytelling about BeyondHQ with Madhu Chamarty. During this episode, Madhu and I talk about how practitioners make the business case or the use case for purchasing BeyondHQ. Madhu is an expert in all things B2B/B2C software platforms […]
Tags: Tools, Technology, Featured, News, Podcasts, Tech, Recruiting, Hiring, Branding, Madhu, Blog Posts, Hr Technology, Talent Acquisition, The Use Case Podcast, Use Case Podcast, Madhu Chamarty


How Apple and Nike have branded your brain

Powerful branding can not only change how you feel about a company, it can actually change how your brain is wired."We love to think of ourselves as rational. That's not how it works," says UPenn professor Americus Reed II about our habits (both conscious and subconscious) of paying more for items based primarily on the brand name. Effective marketing causes the consumer to link brands like Apple and Nike with their own identity, and that strong attachment goes deeper than receipts.Using MRI, pr...
Tags: Apple, Money, Marketing, Samsung, Neuroscience, Nike, Empathy, Brain, Innovation, Branding, Michael Platt, Americus Reed II, Apple Meanwhile Apple


The neuroscience of branding

Effective branding can not only change how you feel about a company, it can actually change how your brain is wired.Our new series "Your Brain on Money," created in partnership with Million Stories, recently explored the surprising ways brands can affect our behavior.Brands aren't going away. But you can make smarter decisions by slowing down and asking yourself why you're making a particular purchase. How Apple and Nike have branded your brain | Your Brain on Money | Big ...
Tags: Apple, Microsoft, John Sculley, Samsung, Neuroscience, Nike, Brain, Innovation, University of Pennsylvania, Mind, Branding, Platt, Daniel Kahneman, Kahneman, Michael Platt, Pearl Tobacco


AI’s Role in Diverse Hiring

It’s easy to say that we are all doing our best to foster diversity and inclusion during hiring and within the workforce. However, the question remains: are our efforts towards diverse hiring truly successful?  Our unconscious biases are notorious for seeping through, despite our every effort to avoid them. We’re not perfect; we’re human.    […]
Tags: Technology, Featured, News, Tech, Recruiting, Ai, Hiring, Branding, Blog Posts, Hr Technology, Diversity and Inclusion


AMS – Ghosting in Hourly Hiring With Jerry Collier

Welcome back to The RecruitingDaily Podcast!  Today, I have guest Jerry Collier, Managing Director of Product Innovation at AMS, here to discuss the big, bad “G” word. That’s right.  We’ll discuss the wonderful world of ghosting that we all know and love (slight sarcasm).  But since we could easily host an entire series on this, […]
Tags: Technology, Featured, News, Podcasts, Recruiting, Hiring, Branding, Blog Posts, Hr Technology, RecruitingDaily Podcast, Jerry Collier


The Use Case Podcast – Storytelling about Mockmate with Megan Kenna

Storytelling about Mockmate with Megan Kenna Welcome to the Use Case Podcast, episode 106. This week we have storytelling about Mockmate with Megan Kenna. During this episode, Megan and I talk about how practitioners make the business case or the use case for purchasing Mockmate. Megan is an expert in all things candidate experience and […]
Tags: Tools, Technology, Featured, News, Podcasts, Interview, Tech, Hiring, Branding, Megan, Blog Posts, Hr Technology, Candidate Experience, Recruiting Software, The Use Case Podcast, Use Case Podcast


HCM Talent Technology Roundup July 23 2021

Campus recruitment firm Yello and diversity sourcing company WayUp are merging, with the goal of helping recruiters build their diverse candidate pools for recruiting across schools, majors, locations, gender and ethnicity. The WayUp database of 6 million candidates will evolve to be the sourcing arm of Yello’s campus recruiting solution. Employee listening firm Perceptyx acquired […]
Tags: Headlines, Technology, Featured, News, Tech, Job Market, HR, Yello, Branding, Blog Posts, Hr Technology, Recruiting Industry, Recruiting Software, Talent Acquisition, HCM technology, Perceptyx


The Use Case Podcast – Storytelling about Kelly Helix UX with Tammy Browning

Storytelling about Kelly Helix UX with Tammy Browning Welcome to the Use Case Podcast, episode 105. This week we have storytelling about Kelly Helix UX with Tammy Browning. During this episode, Tammy and I talk about how practitioners make the business case or the use case for purchasing Kelly Helix UX. Tammy is an expert […]
Tags: Technology, Featured, News, Podcasts, Tech, Recruiting, Tammy, Hiring, Staffing, Branding, Blog Posts, Hr Technology, Talent Acquisition, The Use Case Podcast, Use Case Podcast, Tammy Browning


The Use Case Podcast – Storytelling about Candidately with Jan Alexander Jedlinski

Storytelling about Candidately with Jan Alexander Jedlinski Welcome to the Use Case Podcast, episode 104.  This week we have storytelling about Candidately with Jan Alexander Jedlinski. During this episode, Jan and I talk about how practitioners make the business case or the use case for purchasing Candidately. Jan is an expert in all things tech […]
Tags: Featured, News, Podcasts, Tech, HR, Hiring, Branding, Blog Posts, Hr Technology, Candidate Experience, The Use Case Podcast, Use Case Podcast, Jan Alexander Jedlinski, Candidately, Candidately Jan


Visier – SEC Requiring More Data On Diversity, Equity And Inclusion With Ian Cook

This episode of the RecruitingDaily Podcast is, for lack of better words, pretty darn great.  Today’s guest is Ian Cook, VP of People Analytics at Visier.  We’ll discuss SEC and its new requirements for more data on diversity, equity and inclusion. Ian walks us through what that means and why it’s happening.  As it turns out, not […]
Tags: Technology, Featured, News, Podcasts, Tech, Recruiting, Analytics, HR, SEC, Hiring, Branding, Ian, People Analytics, Ian Cook, Blog Posts, Hr Technology


The Use Case Podcast – Storytelling about Qualifi with Darrian Mikell

Storytelling about Qualifi with Darrian Mikell Welcome to the Use Case Podcast, episode 103. This week we have storytelling about Qualifi with Darrian Mikell. During this episode, Darrian and I talk about how practitioners make the business case or the use case for purchasing Qualifi. Darrian is an expert in all things HR Tech and […]
Tags: Technology, Featured, News, Podcasts, Tech, Recruiting, HR, Hiring, Staffing, Branding, Blog Posts, Hr Technology, Sourcing, Talent Acquisition, The Use Case Podcast, Use Case Podcast


HCM Talent Technology Roundup July 12 2021

Topia’s Topia One platform and suite of products joined the SAP Store. The platform integrates with SAP SuccessFactors to deliver enhanced efficiencies, improved compliance, user experiences, insights and security to customers managing a talent mobility program and distributed workforce. Attrax and SmartRecruiters announced an integration of the SmartRecruiters Talent Acquisition Suite and Attrax’s Careers Site […]
Tags: Headlines, Technology, Featured, News, Tech, Job Market, HR, Sap, Branding, Blog Posts, Hr Technology, Recruiting Industry, Recruiting Software, Talent Acquisition, Topia, HCM technology


The Use Case Podcast: Storytelling about Wiser with Alex Ayin

Storytelling about Wiser with Alex Ayin Welcome to the Use Case Podcast, episode 102. This week we have storytelling about Wiser with Alex Ayin. During this episode, Alex and I talk about how practitioners make the business case or the use case for purchasing Wiser. Alex is an expert in all things employer brand and […]
Tags: Technology, Featured, News, Podcasts, Marketing, Company Culture, Tech, HR, Alex, Branding, Blog Posts, Wiser, Employer Brand, The Use Case Podcast, Use Case Podcast, Alex Ayin


The Use Case Podcast: Storytelling about JobSync with Alex Murphy

Storytelling about JobSync with Alex Murphy Welcome to the Use Case Podcast, episode 101. This week we have storytelling about JobSync with Alex Murphy. During this episode, Alex and I talk about how practitioners make the business case or the use case for purchasing JobSync. Alex is an expert in all things online recruitment and […]
Tags: Technology, Featured, News, Podcasts, Tech, Recruiting, HR, Alex, Hiring, Branding, Alex Murphy, Blog Posts, Hr Technology, Sourcing, Talent Acquisition, The Use Case Podcast


What’s Next for Programmatic Job Advertising? A Conversation with Terry Baker of PandoLogic

There’s a lot of talk in the talent acquisition space about hiring faster and hiring better. Words like efficient and effective get tossed around repeatedly without much explanation of what, where, when, why, or how. PandoLogic has been envisioning the answers to these questions for some time, which is one reason the programmatic job advertising […]
Tags: Technology, Featured, News, Tech, Recruiting, HR, Hiring, Branding, Terry Baker, Blog Posts, Hr Technology, Diversity and Inclusion, PandoLogic


The Use Case Podcast: Storytelling about Even with Jon Schlossberg

Storytelling about Even with Jon Schlossberg Welcome to the Use Case Podcast, episode 100. Today, we have storytelling about Even with Jon Schlossberg. During this episode, Jon and I talk about how practitioners make the business case or the use case for purchasing Even. Jon is an expert in all things payroll and employee experience. […]
Tags: Tools, Technology, Featured, News, Podcasts, Company Culture, Tech, HR, Hiring, Branding, Jon, Blog Posts, Hr Technology, Candidate Experience, Jon Schlossberg, The Use Case Podcast


Professional Sports Give Us a Look into the Future of Selection

The UEFA European Championship (soccer) is currently underway. Contenders like Spain, Germany and Belgium have AI assistance based on performance data to help them with their starting eleven. Professional sports give us a great perspective on the future of selection.   Algorithms are Not Always a Straight Shot As we all know on the labor market […]
Tags: Featured, News, Company Culture, Tech, Recruiting, HR, Belgium, Candidates, Uefa, Ai, Hiring, Staffing, Branding, Spain Germany, Blog Posts, Hr Technology


HCM Talent Technology Roundup July 9 2021

By 2024, 80% of technology products and services will be built by people who aren’t tech professionals, Gartner said. Driving the trend is a new category of buyers who work outside of the traditional IT organization. Growth in digital data, low-code development tools and AI-assisted development are among the factors that have enabled the “democratization” […]
Tags: Headlines, Technology, Featured, News, Tech, Job Market, HR, Gartner, Branding, Blog Posts, Hr Technology, Recruiting Industry, Recruiting Software, Talent Acquisition, HCM technology


The Use Case Podcast: Storytelling about Codility with Jason Medley

Storytelling about Codility with Jason Medley Welcome to the Use Case Podcast, episode 99. This week we have storytelling about Codility with Jason Medley. During this episode, Jason and I talk about how practitioners make the business case or the use case for purchasing Codility. Jason is the Chief People Officer at Codility and is […]
Tags: Tools, Technology, Featured, News, Podcasts, Tech, Recruiting, HR, Jason, Hiring, Branding, Blog Posts, Hr Technology, Talent Acquisition, The Use Case Podcast, Use Case Podcast


Creating A Niche Famous Brand

Ask anyone who has even a passing interest in New Orleans brass bands and they will tell you they know of The Dirty Dozen Brass Band. Ask pretty much anyone else, and you’re likely to get a shrug of the shoulders were you to mention their band name. You see, fame’s a funny thing really isn’t it. We all know of the type of fame you see in your Pacino’s, Beckham’s, and Beyonce’s of the world. But what’s easily forgotten is that there is a different type of fame – what we might call ‘niche fame’. ...
Tags: Apple, Amazon, Beyonce, New Orleans, Astrazeneca, Coca Cola, Beckham, Branding, Pacino, Paul Bailey, Brand Management, Dalton Maag, Blake Project Helps Brands


The Use Case Podcast: Storytelling about Payslip with Fidelma McGuirk

Storytelling about Payslip with Fidelma McGuirk Welcome to the Use Case Podcast, episode 98. This week we have storytelling about Payslip with Fidelma McGuirk. During this episode, Fidelma and I talk about how practitioners make the business case or the use case for purchasing Payslip. Fidelma is an expert in all things global payroll and […]
Tags: Featured, News, Podcasts, Tech, HR, Branding, Fidelma, Blog Posts, Hr Technology, Candidate Experience, The Use Case Podcast, Use Case Podcast, Fidelma McGuirk, Payslip, Payslip Fidelma


The Use Case Podcast: Storytelling about Adzuna with Andrew Hunter

Storytelling about Adzuna with Andrew Hunter Welcome to the Use Case Podcast, episode 97. This week we have storytelling about Adzuna with Andrew Hunter. During this episode, Andrew and I talk about how practitioners make the business case or the use case for purchasing Adzuna. Andrew is an expert in all things job search and […]
Tags: Tools, Featured, News, Podcasts, Tech, Recruiting, Adzuna, Hiring, Branding, Andrew, Blog Posts, Hr Technology, Talent Acquisition, Andrew Hunter, The Use Case Podcast, Use Case Podcast


HCM Talent Technology Roundup July 2 2021

The Covid-19 pandemic has sharpened employers’ focus on employee experience, with more than nine out of 10 (94%) saying improving experience will be a top priority over the next three years. That’s up from 54% before the virus struck, according to a survey by Willis Towers Watson. The numbers hint that bosses and workers are […]
Tags: Headlines, Technology, Featured, News, Job Market, HR, Branding, Blog Posts, Hr Technology, Recruiting Industry, Recruiting Software, Talent Acquisition, Willis Towers Watson, HCM technology


The Use Case Podcast: Storytelling about Resume Sieve with Michael Yinger

Storytelling about Resume Sieve with Michael Yinger Welcome to the Use Case Podcast, episode 96. This week we have storytelling about Resume Sieve with Michael Yinger. During this episode, Michael and I talk about how practitioners make the business case or the use case for purchasing Resume Sieve. Michael is the CEO & Co-Founder of […]
Tags: Tools, Technology, Featured, News, Podcasts, Tech, Recruiting, HR, Hiring, Michael, Branding, Blog Posts, Hr Technology, Sourcing, Talent Acquisition, The Use Case Podcast


Dillard’s Adds ‘Capsule’ Brands from Kimberly Whitman, Emily Hertz

LITTLE ROCK – Dillard’s, Inc. (NYSE: DDS) has launched a new brand in collaboration with influencer and entertaining author Kimberly Whitman. The new line is called Kimberly Whitman for Antonio Melani; the company is calling it a new “limited-edition capsule collection.” It is one of three new collections and extensions of their Melani store brand with social media influencers. “Kimberly Whitman for Antonio Melani is a perfect nod to Kimberly’s celebrated stylish elegance. We love her...
Tags: Google, Nordstrom, New York, Atlanta, Arkansas, Macy's, Hertz, San Antonio, Branding, Department Stores, Macy, Kimberly, Joske, Whitman, Dillard, Antonio Melani



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