Tech


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Dear Sophie: Can you demystify the H-1B process and E-3 premium processing?

Sophie Alcorn Contributor Share on Twitter Sophie Alcorn is the founder of Alcorn Immigration Law in Silicon Valley and 2019 Global Law Experts Awards’ “Law Firm of the Year in California for Entrepreneur Immigration Services.” She connects people with the businesses and opportunities that expand their lives. More posts by this contributor Dear Sophie: Which immigration options are the fastest? Dear Sophie: ...
Tags: Startups, Column, Labor, California, Tech, Diversity, Policy, Silicon Valley, Lawyers, Biden, Trump, Sophie, USCIS, LCA, Pleasanton, U S Department of Labor


11 words and phrases to cut from your VC pitch deck

May Habib Contributor Share on Twitter May Habib is co-founder and CEO of Writer.com, an AI writing assistant for teams that helps everyone at a company write with the same style, terminology and brand voice. She graduated with high honors from Harvard, is a member of the World Economic Forum and is a Fellow of the Aspen Global Leadership Network. You have just 170 seconds. Weeks or even months of working on your pitch deck c...
Tags: Startups, Column, Entrepreneurship, Tech, Harvard, Venture Capital, Reid Hoffman, Startup Pitch, World Economic Forum, Habib, Aspen Global Leadership Network, EC Column, EC How To, Amazon of X


Facebook can save itself by becoming a B Corporation

Ann Florini Contributor Ann Florini is Clinical Professor at Thunderbird School of Global Management at the Arizona State University. Brett Hurt Contributor Share on Twitter Brett Hurt is CEO and co-founder of Data.World. As Facebook confronts outrage among its employees and the public for mishandling multiple decisions about its role in shaping public discourse, it is becomin...
Tags: Social, Startups, Facebook, Column, Mark Zuckerberg, Opinion, America, Tech, Ethics, Silicon Valley, ESG, Blackrock, Zuckerberg, John D Rockefeller, World Economic Forum, Capitol


Create a handbook and integrate AI to onboard remote employees

Chris Buttenham Contributor Share on Twitter Chris Buttenham is the CEO and co-founder of Obie, a knowledge base software and support accelerator. The pandemic has forced organizations across the globe to shutter the office environment, and take up a remote-first strategy. Through necessity, professionals have adapted to remote working. But the systems they use are still playing catch up. One area less readily accommodating t...
Tags: Startups, Column, Labor, Tech, Remote Work, Artificial Intelligence, Gitlab, Chris Buttenham, Darren Murph, EC Column, EC Future of Work


6 tips for SaaS founders who don’t want VC money

Aytekin Tank Contributor Share on Twitter Aytekin Tank is the founder of JotForm, an online form builder. Established in 2006, JotForm allows customizable data collection for enhanced lead generation, survey distribution, payment collections and more. Over the past decade, venture capital has become synonymous with entrepreneurship. Founders from around the world arrive in Silicon Valley with visions of record-setting A rounds...
Tags: Apple, Google, Startups, Column, New York, Entrepreneurship, Tech, SaaS, Venture Capital, Private Equity, Silicon Valley, Bootstrapping, JotForm, EC Column, EC How To, Twitter Craigslist Slack Instagram Trello


Six tips for SaaS founders who don’t want VC money

Aytekin Tank Contributor Share on Twitter Aytekin Tank is the founder of JotForm, an online form builder. Established in 2006, JotForm allows customizable data collection for enhanced lead generation, survey distribution, payment collections and more. Over the past decade, venture capital has become synonymous with entrepreneurship. Founders from around the world arrive in Silicon Valley with visions of record-setting A rounds...
Tags: Apple, Google, Startups, Column, New York, Entrepreneurship, Tech, SaaS, Venture Capital, Private Equity, Silicon Valley, Bootstrapping, JotForm, EC Column, EC How To, Twitter Craigslist Slack Instagram Trello


Why your organization needs product principles

Ethan Eismann Contributor Share on Twitter Ethan Eismann is the Vice President of Design at Slack, leading design and engineering teams to deliver exceptional product experiences. At Slack, every one of our processes and features has been designed with the primary goal of making Slack a workplace tool that feels human. We see ourselves as our users’ hosts, and we want them to feel comfortable and happy every time they’re in ...
Tags: Startups, TC, Column, Developer, Tech, Slack, Product Management, Ethan Eismann, Product Manager, EC Column, EC How To


If you haven’t followed NFTs, here’s why you should start

Cooper Turley Contributor Share on Twitter Cooper is the crypto strategy lead at Audius. He manages social tokens like RAC and FWB and curates NFTs alongside prominent musicians and motion designers. He is an active contributor to web3 publications like The Defiant and Bankless and oversees a DeFi newsletter (This Week in DeFi). He is most active on Twitter. NFTs (non-fungible tokens) — or scarce digital content represented a...
Tags: TC, Column, Pinterest, Tech, RAC, Showtime, Pokemon, Cryptocurrency, Linkin Park, ETH, Cooper, Mike Shinoda, NFT, FWB, Christies, Etherium


In freemium marketing, product analytics are the difference between conversion and confusion

Jeremy Levy Contributor Share on Twitter Jeremy Levy is CEO and co-founder of Indicative, a product analytics platform for product managers, marketers and data analysts. A serial entrepreneur, Jeremy co-founded Xtify, acquired by IBM in 2013, and MeetMoi, a location-based dating service sold to Match.com in 2014. More posts by this contributor Enterprises Don’t Have Big Data, They Just Have Bad Data ...
Tags: Startups, TC, Column, Tech, Customer Experience, Ppc, SaaS, Ibm, Jeremy, Product Management, Digital Marketing, EC Enterprise Applications, EC How To, Jeremy Levy, Xtify


Dear Sophie: Which immigration options are the fastest?

Sophie Alcorn Contributor Share on Twitter Sophie Alcorn is the founder of Alcorn Immigration Law in Silicon Valley and 2019 Global Law Experts Awards’ “Law Firm of the Year in California for Entrepreneur Immigration Services.” She connects people with the businesses and opportunities that expand their lives. More posts by this contributor Dear Sophie: Tips for filing for a green card for my soon-to-be spouse ...
Tags: Startups, Column, Labor, California, Senate, Tech, Diversity, House, Silicon Valley, Lawyers, Biden, Trump, USCIS, Alcorn, Green Card, Immigration Law


4 essential truths about venture investing

Alex Iskold Contributor Share on Twitter Alex Iskold is a co-founder and managing partner at 2048 Ventures, an early-stage lead investor in technology and data companies. He blogs about startups at startuphacks.vc. After making pre-seed investments for seven years, I have observed how different the pre-seed stage is from Series A and later-stage investing. Today, I want to highlight four ideas that are true across different s...
Tags: Startups, Column, Entrepreneurship, Tech, Venture Capital, Private Equity, Aileen Lee, Angel Investor, Alex Iskold, EC Column, EC How To


How to overcome the challenges of switching to usage-based pricing

Kyle Poyar Contributor Share on Twitter Kyle Poyar is VP of Growth at OpenView. More posts by this contributor Subscription-based pricing is dead: Smart SaaS companies are shifting to usage-based models The usage-based pricing model almost feels like a cheat code — it enables SaaS companies to more efficiently acquire new customers, grow with those customers as they’re successful and keep those custom...
Tags: Cloud, Column, Tech, SaaS, Aws, Stripe, Snowflake, Twilio, HubSpot, Software As A Service, Datadog, EC Column, EC Cloud and Enterprise Infrastructure, EC How To, Kyle Poyar, Data analytics company Snowflake


RIBS: The messaging framework for every company and product

Caryn Marooney Contributor Share on Twitter Caryn Marooney is general partner at Coatue Management and sits on the boards of Zendesk and Elastic. In prior roles she oversaw communications for Facebook, Instagram, WhatsApp and Oculus and co-founded The OutCast Agency, which served clients like Salesforce.com and Amazon. More posts by this contributor Bottom-up SaaS: A framework for mapping pricing to customer value...
Tags: Startups, TC, Column, Tech, Venture Capital, Salesforce, Zendesk, Marc Benioff, Marc, Caryn Marooney, Coatue Management, Facebook Instagram WhatsApp, Amazon More, OutCast Agency, EC Column, EC How To


Why I felt fine about not disclosing my pregnancy to investors

Kathy Hannun Contributor Share on Twitter Kathy Hannun is president and co-founder of Dandelion Energy. Prior to Dandelion, Kathy worked at X, Google Alphabet’s innovation lab. In May 2017, Kathy launched Dandelion as an independent startup. She graduated from Stanford with a B.S. in Civil Engineering and M.S. in Computer Science. I closed two major rounds of funding for my geothermal energy startup, Dandelion Energy, while pr...
Tags: Google, Startups, TC, Column, Labor, Opinion, Sexism, Stanford, Time, Pregnancy, Tech, Diversity, Venture Capital, Kathy, Google Alphabet, Dandelion


Winning enterprise sales teams know how to persuade the Chief Objection Officer

Oren Yunger Contributor Share on Twitter Oren Yunger is an investor at GGV Capital, where he leads the cybersecurity vertical and drives investments in enterprise IT, data infrastructure, and developer tools. He was previously chief information security officer at a SaaS company and a public financial institution. More posts by this contributor Cybersecurity is a bubble, but it’s not ready to burst Ma...
Tags: Startups, Column, Enterprise, Tech, Venture Capital, Ggv Capital, Enterprise Sales, Oren Yunger, EC Enterprise Applications, EC Column, EC Cloud and Enterprise Infrastructure, EC How To


3 strategies for elevating brand authority in 2021

Amanda Milligan Contributor Share on Twitter Amanda Milligan is the marketing director at Fractl, a prominent growth marketing agency that’s helped Fortune 500 companies and boutique businesses alike earn quality media coverage, backlinks, awareness and authority. More posts by this contributor 6 reasons why reporters aren’t interested in your content marketing 2 strategies for creating top-of-funnel marketi...
Tags: Social, Startups, Column, Tech, Amanda Milligan, Fractl, Haro, Growth Marketing, EC Column, EC How To, Simplemost


Fintech companies must balance the pursuit of profit against ethical data usage

Richard Steggall Contributor Share on Twitter Australia native Richard Steggall is the CEO of Urban FT, a New York-based fintech company. He has more than two decades of experience in fintech, capital growth, mergers & acquisitions and strategic IPO advisory. Financial institutions are falling behind the tech curve in delivering on the convenience consumers demand, leaving the door wide open for Big Tech companies like Apple,...
Tags: Google, Startups, TC, Facebook, Column, New York, Australia, Opinion, Finance, US, Tech, Artificial Intelligence, Policy, Ethics, Bank, Financial Services


Creating a prediction machine for the financial markets

Fayze Bouaouid Contributor Share on Twitter Fayze Bouaouid is co-founder and CEO of financial intelligence application Springbox AI. He has a Master's of Science in Banking and Finance and nearly two decades of experience in banking and asset management. Artificial intelligence and machine-learning technologies have evolved a lot over the past decade and have been useful to many people and businesses, especially in the realm o...
Tags: Column, Tech, Banking, Artificial Intelligence, Venture Capital, Machine Learning, Private Equity, Cybernetics, Gamestop, LSTM, Artificial Neural Networks, EC Column, EC Fintech


Why do SaaS companies with usage-based pricing grow faster?

Kyle Poyar Contributor Share on Twitter Kyle Poyar is VP of Growth at OpenView. More posts by this contributor Subscription-based pricing is dead: Smart SaaS companies are shifting to usage-based models Today we know of HubSpot — the maker of marketing, sales and service software products — as a preeminent public company with a market cap above $17 billion. But HubSpot wasn’t always on the IPO traject...
Tags: Google, Startups, TC, Cloud, Column, Enterprise, Ipo, Tech, SaaS, Pricing, HubSpot, EC Enterprise Applications, EC Column, EC Cloud and Enterprise Infrastructure, EC How To, Usage Based Billing


Dear Sophie: Tips for filing for a green card for my soon-to-be spouse

Sophie Alcorn Contributor Share on Twitter Sophie Alcorn is the founder of Alcorn Immigration Law in Silicon Valley and 2019 Global Law Experts Awards’ “Law Firm of the Year in California for Entrepreneur Immigration Services.” She connects people with the businesses and opportunities that expand their lives. More posts by this contributor Dear Sophie: How can I improve our startup’s international recruiting? ...
Tags: Startups, Column, Labor, California, China, India, San Francisco, Tech, Diversity, Policy, Silicon Valley, Lawyers, Sophie, USCIS, Alcorn, Green Card


Yard Stick provides measurement technology to combat climate change

Jesse Klein Contributor Jesse Klein is a science, outdoor and business journalist who has written for New Scientist, GreenBiz, The New York Times and WIRED. Having previously worked inside Bay Area startups, she has a deep understanding of the pressing issues facing the businesses of tomorrow. The solution to the world’s climate change problems could be under our feet, as soil has the potential to store more than three times the amount of carbon in the atmo...
Tags: TC, Column, Climate Change, Massachusetts, Tech, Earth, New York Times, Cto, Bay Area, University of Sydney, Carbon Sequestration, Tolles, Chris Tolles, Christine Morgan, Soil Health Institute, Yard Stick


Reducing the spread of misinformation on social media: What would a do-over look like?

Kristen Berman Contributor Share on Twitter Kristen Berman is the co-founder and CEO of Irrational Labs, a behavioral research and design consultancy. More posts by this contributor Payday startups are increasing access to wages, but is “make any day payday” the right choice? Four behavioral economics strategies for improving consumer financial health Evelyn Gosnell Con...
Tags: Social, Facebook, Column, Mark Zuckerberg, Opinion, Tech, Software, Internet Culture, Misinformation, Valley, Facebook Twitter, Kristen Berman, Google Lyft, QAnon, Tiktok, Evelyn Gosnell


Investors are missing out on Black founders

Craig J. Lewis Contributor Share on Twitter Craig J. Lewis is the founder and CEO of Gig Wage, a simplified fintech payroll platform built for contract workers. I’m a Black man in America — that’s hard. Black founders, and uniquely Black founders in tech, are facing insurmountable odds. As the recipients of less than 1% of venture capital raise, institutionalized systems are visibly at play. Within almost 10 years of my entrep...
Tags: Startups, Column, Opinion, Entrepreneurship, America, Tech, Diversity, Harvard, Racism, Venture Capital, Ivy League, Black, Southern Methodist University, Craig J Lewis, Dallas Startup Week, Cal Berkeley Stanford


4 strategies for deep tech startups recruiting top growth marketers

Jessica Li Contributor Share on Twitter Jessica is on the growth marketing team at Zageno, a multivendor, online marketplace for life science products, and is head of content at Elpha, a Y Combinator-backed community of 40,000+ women in tech. More posts by this contributor 4 strategies for deep tech founders who are fundraising How and when to build marketing teams at deep tech companies In an ...
Tags: Startups, TC, Column, Labor, Tech, Jessica, Deep Tech, Elpha, Zageno, EC entrepreneurship, EC Marketing, EC Column, EC How To, Jessica Li Contributor Share


Use today’s tech solutions to meet the climate crisis and do it profitably

Bertrand Piccard Contributor Share on Twitter Bertrand Piccard initiated the Solar Impulse Foundation after his history-making flight around the world in a solar-powered plane. Fueled only by the rays of the sun, his flight proved that existing methods and technologies can provide clean energy and solutions that protect the environment in a profitable way. Five years ago I landed the Solar Impulse 2 in Abu Dhabi after flying a...
Tags: Energy, TC, Transportation, Electric Vehicle, Column, California, Opinion, Tech, Renewable Energy, Venture Capital, IEA, Solar Energy, Solar Power, Biotech, Abu Dhabi, Aerospace


Best practices for Zoom board meetings at early-stage startups

Isaac Roth Contributor Share on Twitter Issac Roth is a seasoned entrepreneur who advises founders on open-source technology and keeping communities engaged. Over this career, he’s created and sold multiple enterprise software companies and stays active as an advisor and investor. More posts by this contributor How startups should budget in uncertain times  The ‘right’ way to downsize The world ...
Tags: Startups, Column, Entrepreneurship, Tech, Remote Work, Venture Capital, Mike Maples, Jeff Bonforte, Isaac Roth, Issac Roth, EC Column, EC How To, EC Future of Work


Commercializing deep tech startups: A practical guide for founders and investors

Vin Lingathoti Contributor Share on Twitter Vin Lingathoti is a partner at Cambridge Innovation Capital, where he focuses on technology investments. A software engineer by background, Vin has spent more than a decade in Silicon Valley working with tech companies. Before joining CIC, he led venture investments and acquisitions for Cisco Systems in London and San Jose. As a deep tech investor, I have often noticed that deep tech...
Tags: Google, Startups, TC, Column, Science, London, Microsoft, Entrepreneurship, Tech, Intel, Venture Capital, Silicon Valley, San Jose, Cic, Cisco Systems, Vin


Dear Sophie: How can I improve our startup’s international recruiting?

Sophie Alcorn Contributor Share on Twitter Sophie Alcorn is the founder of Alcorn Immigration Law in Silicon Valley and 2019 Global Law Experts Awards’ “Law Firm of the Year in California for Entrepreneur Immigration Services.” She connects people with the businesses and opportunities that expand their lives. More posts by this contributor Dear Sophie: What’s the recipe for an H-1B? Dear Sophie: How can I sp...
Tags: Startups, Column, Labor, California, Tech, Diversity, Ukraine, Policy, United States, Idaho, Silicon Valley, Pacifica, Sophie, Alcorn, Green Card, Immigration Law


The rise of the activist developer

Bob Lord Contributor Share on Twitter Bob Lord is SVP of Worldwide Ecosystems and Blockchain at IBM. He is responsible for infusing emerging and open technologies across the business, overseeing IBM's blockchain business and drives the company’s key ecosystems across developers, global systems integrators and independent software vendors. The last few months have put technology and its role in society, especially in the United...
Tags: Column, Developer, Opinion, India, Tech, Spain, Open Source Software, United States, Mozilla, United Nations, Ibm, Bob, Free Software, Hackathon, Bob Lord, Ford Foundation


Biden’s commitment to diversity sets the tone for business leaders

Elias Torres Contributor Share on Twitter Elias Torres is the founder and CTO of Drift, a conversational marketing and sales platform. I have a confession to make: my company fell short of its DEI goal in 2020. Heading into the year, our goal was to build a workforce that’s 44% women and 14% Underrepresented People (URP). We made some strides, but currently those figures are 43% and 13%, respectively. Here’s why these goals ar...
Tags: Startups, Column, Labor, Obama, America, Tech, Diversity, Corporate Social Responsibility, Policy, United Nations, Nicaragua, William, Biden, Department Of Homeland Security, Black, Cto



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