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The rise and fall of Elizabeth Holmes, the Theranos founder whose federal fraud trial is delayed until 2021

Elizabeth Holmes dropped out of Stanford University at 19 to start blood-testing startup Theranos, and grew the company to a valuation of $9 billion. But it all came crashing down when the shortcomings and inaccuracies of the company's technology were exposed, and Theranos and Holmes were charged with "massive fraud."  If convicted, Holmes could face up to 20 years in prison. A California judge initially set an August 2020 start date for the federal trial, but the case has been delayed until ...
Tags: Apple, Hbo, Instagram, Abc, California, Washington, Cbs News, Stanford, Singapore, US, San Francisco, Trends, Walgreens, Beijing, Larry Ellison, Bill Clinton


 Building a Big Brand: 7 Lessons to Follow

The advantages of going big are too appealing. A big brand tends to be trusted by funding institutions and therefore get to access funding more easily. In addition, they have the resources to hire the best talents and are exposed to a wider customer base. However, building a big brand is not free of challenges. To get there, you will be required to be aggressive in marketing, deal with competition and keep up with market changes. Big brands also mean more work in managing cash flows, employees, ...
Tags: Apple, Asia, Business, Instagram, China, Brand, Sales & Marketing, Nike, Philippines, Arkansas, Right Now, China Japan, Burrell, Dave Burrell, U S International, Coca Cola s Timeless Brand Identity


Revealed: QAnon Facebook groups are growing at a rapid pace around the world

Guardian investigation finds the Facebook communities are gaining followers as Twitter cracks down on QAnon contentNew and established QAnon groups on Facebook are growing at a rapid pace and helping to spread the baseless and dangerous conspiracy theory to new countries around the world, a Guardian investigation has found.The Guardian has documented more than 170 QAnon groups, pages and accounts across Facebook and Instagram with more than 4.5m aggregate followers. The Guardian has also documen...
Tags: Facebook, Technology, Instagram, Social Networking, World news, US news, The Guardian, Facebook Continue, QAnon, QAnon Facebook


Creators need better community tools. Circle wants to fill the gap

Entrepreneurial creators have to do a lot with limited time. They need to, well, create, but then they also need to build their marketing funnels, convert users to their paid products, and manage business operations. Yet, perhaps the most important task they face is keeping their existing fans engaged, since ultimately, that engagement ties directly to the health of their brand long-term. Social tools are abysmal on platforms like YouTube and Instagram, particularly when it comes to creators own...
Tags: Fundings & Exits, Startups, Instagram, Youtube, Funding, New York City, Tech, Silicon Valley, Gumroad, Edtech, Circle, Flynn, Yadav, Hotmart, Substack, Sahil Lavingia


10 things in tech you need to know today

Good morning! This is the tech news you need to know this Monday. Sign up here to get this email in your inbox every morning. TikTok and Twitter are starting to talk about a possible combination, the WSJ reported. Amid President Donald Trump's threats to ban TikTok, or force it to sell its US operations, Twitter was reported to be in talks with the video-sharing app Saturday night. TikTok is planning to sue the Trump administration over its ban as early as Tuesday, according to NPR. President ...
Tags: Apple, Amazon, Facebook, Europe, London, Instagram, Microsoft, White House, US, Trends, Ap, Bill Gates, App Stores, Silicon Valley, Npr, Sequoia Capital


Instagram ‘censorship’ of black model's photo reignites claims of race bias

#IwanttoseeNyome outcry after social media platform repeatedly removes pictures of Nyome Nicholas-WilliamsFifteen minutes into her shoot with model Nyome Nicholas-Williams, photographer Alexandra Cameron knew she had captured the perfect image: a dreamy split second with Nicholas-Williams bathed under natural light, her eyes closed and arms wrapped around her breasts.The response on Instagram was ecstatic: “stunning … beautiful … this should be in a gallery!”. But within hours, Instagram had del...
Tags: Technology, Instagram, Censorship, World news, Culture, Black Lives Matter Movement, Nicholas Williams, Nyome Nicholas WilliamsFifteen, Nyome Nicholas Williams, Alexandra Cameron


Apple Takes Legal Action Against Small Company With Pear Logo

Apple is taking legal action against the developers of the app "Prepear" due to its logo, according to iPhone in Canada. Prepear is an app that helps users discover recipes, plan meals, make lists, and arrange grocery deliveries. The app is a spinoff of "Super Healthy Kids," and the founders claim that they are facing litigation from Apple. Apple reportedly takes issue with Prepear's logo, arguing that its attributes are too similar to its own logo. The company said via a post on Instagram t...
Tags: Apple, Instagram, Trademark, Apple Apple, COVID, Canada Prepear, Prepear


An influencer says she's making as much money from Amazon as from YouTube. She breaks down her strategy.

Amazon runs a program for social-media influencers in which they earn money by promoting products to their followers.  The skincare influencer Kim Pratt, who runs the YouTube channel "Natural Kaos" with 108,000 subscribers, is a member of Amazon's Influencer Program, which has become an important part of her business. Pratt spoke with Business Insider and shared what it's like to be a member of Amazon's program, how much money she earns on average per month, and her experience livestreaming on...
Tags: Google, Amazon, Facebook, Instagram, Youtube, Trends, Canada, Pratt, US UK, Kim Pratt, Amazon Associates, Amazon Influencer Program, YouTube s Partner Program, Amazon Associate, Associates Program, YouTube channel Natural Kaos


Brand Moves for Friday August 7

Twenty-three weeks ago, when the gravity of the situation became clear, we started daily reporting on how brands were dealing with the COVID-19 crisis. What’s now becoming clear is that the current climate is one of near-perpetual disruption. So we made the decision to keep on telling the stories of inspiring brand leadership and strategy amid the latest crises in an anxious world. Our goal remains the same: to provide an up-to-the-minute source of information, inspiration and insight on brand ...
Tags: Google, Amazon, Facebook, Mark Zuckerberg, UK, New York, Instagram, Microsoft, Australia, New York City, Advertising, Disney, Canada, United States, Ofcom, New Zealand


Some marketers are making contingency plans for their TikTok deals as the political heat on the app creates uncertainty about its future

With a Microsoft deal for TikTok in the offing, marketers are still planning ad campaigns for TikTok but amending contracts so they can move spend to another social platform if needed. After announcing plans to ban TikTok in the US, the Trump administration is allowing Microsoft to bid on its US operations. It's unclear how TikTok would fit into Microsoft's advertising sales business, since Microsoft has largely abandoned its ad business and has had a bumpy history selling search and Xbox plac...
Tags: Google, Facebook, Instagram, Microsoft, China, US, Trends, Linkedin, Aol, Mavrck, Trump, Groupm, Stevens, Google Microsoft, Brian Wieser, Lyle Stevens


Inside Amazon's efforts to be a major player in the influencer business, from affiliate commissions to livestreaming

Amazon runs a program for social-media influencers in which they earn money by promoting products to their followers.  The skincare influencer Kim Pratt, who runs the YouTube channel "Natural Kaos" with 108,000 subscribers, is a member of Amazon's Influencer Program, which has become an important part of her business. Pratt spoke with Business Insider and shared what it's like to be a member of Amazon's program, how much money she earns on average per month, and her experience livestreaming on...
Tags: Google, Amazon, Facebook, Instagram, Youtube, Trends, Canada, Pratt, US UK, Kim Pratt, Amazon Associates, Inside Amazon, Amazon Influencer Program, YouTube s Partner Program, Amazon Associate, Associates Program


Inside the rise of Netflix's new 'badass' CMO, who rubs elbows with Anna Wintour and the Obamas and handled crises at Uber and Papa John's

Bozoma Saint John, Netflix's newly named chief marketing officer, has climbed the corporate-marketing ranks over 20 years using her celebrity connections and ability to tie brands like Pepsi and Apple to cultural trends. She's also known as unapologetically outspoken and a role model for women of color — who are notoriously underrepresented in the C-suites of corporations.  Netflix has long been synonymous with streaming video, but it needs to convince people to keep subscribing as new options...
Tags: Apple, Facebook, Uber, Hbo, Hollywood, Instagram, Arianna Huffington, Disney, America, Trends, CMO, Netflix, Katy Perry, Michelle Obama, New Orleans, Starz


Instagram’s hashtag searches gave Trump better treatment than Biden

Instagram apparently handled searches for popular hashtags related to the two presidential candidates differently, pointing Joe Biden search queries toward often negative related hashtags while making no such suggestions in corresponding searches pertaining to President Trump. A new report by the Tech Transparency Project details the strange platform behavior. In the report, the tech watchdog compared searches for 20 popular hashtags related to the Trump and Biden campaigns and found that rel...
Tags: TC, Facebook, Instagram, Buzzfeed, Tech, Joe Biden, Policy, Algorithms, Biden, Donald Trump, Zuckerberg, Trump, Twitter Instagram, 2020 Election, Algorithmic Bias, Ryan Mac


Instagram Displayed Negative Related Hashtags For Biden, But Hid Them For Trump

An anonymous reader shares a report: For at least the last two months, a key Instagram feature, which algorithmically pushes users toward supposedly related content, has been treating hashtags associated with President Donald Trump and presumptive Democratic presidential nominee Joe Biden in very different ways. Searches for Biden also return a variety of pro-Trump messages, while searches for Trump-related topics only returned the specific hashtags, like #MAGA or #Trump -- which means searches ...
Tags: Instagram, Tech, Joe Biden, Biden, Donald Trump, Trump, BuzzFeed News, Maga, JoeBiden


'Does Tinder notify users of screenshots?': No, but here's what you should know before you screenshot a conversation or profile

Tinder does not notify users of screenshots taken by others, unlike apps like Snapchat. This means that you can take screenshots of profiles and conversations on Tinder without the other person being notified.  You should always remember, though, not to share anyone else's personal information online without their consent. Visit Business Insider's Tech Reference library for more stories. The widespread use of Snapchat has acclimated most social media users to the concept of the screenshot not...
Tags: Instagram, Trends, Snapchat, Lenovo, Samsung Galaxy


Facebook's Instagram Launches TikTok Copycat in Political Storm

Facebook's Instagram photo-sharing app is launching its clone of TikTok in more than 50 countries, a week after Chief Executive Officer Mark Zuckerberg defended the company's copycat strategies to U.S. lawmakers at an antitrust hearing. From a report: The product, called Reels, lets people edit 15-second clips of videos together alongside music, just like on TikTok. It will be embedded into Instagram in the U.S. and elsewhere, the company said Wednesday in blog post. Reels is the second major In...
Tags: Facebook, Mark Zuckerberg, Instagram, Tech, Donald Trump, Facebook s Instagram, Lasso, Tiktok, TikTok Facebook


The Best Ways to Block Annoying People Around the Web

Not a day goes by that I don’t see friends taking up arms against each other, stupid relatives, or people they know, and the rest of us only get to enjoy via the power of social media. And it seems like everyone’s online squabbling has gotten worse, now that our (seemingly never-ending) quarantines have made us all a…Read more...
Tags: Ios, Android, Facebook, Twitter, Instagram, Youtube, Social Media, Lifehacks, Comments


Marketers warily continue to spend on TikTok but some are building escape clauses into their contracts because of the political uncertainty

With a Microsoft deal for TikTok in the offing, marketers are still planning ad campaigns for TikTok but amending contracts so they can move spend to another social platform if needed. After announcing plans to ban TikTok in the US, the Trump administration is allowing Microsoft to bid on its US operations. It's unclear how TikTok would fit into Microsoft's advertising sales business, since Microsoft has largely abandoned its ad business and has had a bumpy history selling search and Xbox plac...
Tags: Google, Facebook, Instagram, Microsoft, China, US, Trends, Linkedin, Washington Dc, Aol, Mavrck, Trump, Groupm, Stevens, Google Microsoft, Brian Wieser


A YouTube creator explains Amazon's efforts to become a major player in the influencer business, from affiliate commissions to livestreaming

Amazon runs a program for social-media influencers in which they earn money by promoting products to their followers.  The skincare influencer Kim Pratt, who runs the YouTube channel "Natural Kaos" with 108,000 subscribers, is a member of Amazon's Influencer Program, which has become an important part of her business. Pratt spoke with Business Insider and shared what it's like to be a member of Amazon's program, how much money she earns on average per month, and her experience livestreaming on...
Tags: Google, Amazon, Facebook, Instagram, Youtube, Trends, Canada, Pratt, US UK, Kim Pratt, Amazon Associates, Amazon Influencer Program, YouTube s Partner Program, Amazon Associate, Associates Program, YouTube channel Natural Kaos


There is still no proof TikTok is spying on you for China

The Trump administration is forcing TikTok to sell off its US business by September 15 or else face a ban, accusing it of posing a privacy and national security threat because it is owned by a Chinese company. The administration has explicitly claimed TikTok spies on people but has never offered public evidence. Experts diving through TikTok's code and policies say the app collects user data in a similar way to Facebook and other popular social apps. Google and Facebook by comparison almost ce...
Tags: Apple, Google, Facebook, Hong Kong, Europe, Instagram, Microsoft, China, Singapore, Disney, US, Trends, European Union, Reddit, US Treasury, Ftc


6 ways to diversify and expand during the pandemic

Agents from across the Southwest shared their tips on how to succeed and expand during an Inman Connect Now session on Tuesday.
Tags: Utah, Real Estate, Texas, Technology, Instagram, Colorado, Social Media, Austin, Radio, Arizona, Agent, Park City, San Antonio, Facebook Live, Southwest, Phoenix


Netflix's new CMO handled crises for Uber and Papa John's with ease. The biggest 'badass' in marketing could be its secret weapon in the streaming wars.

Bozoma Saint John, Netflix's newly named chief marketing officer, has climbed the corporate-marketing ranks over 20 years using her celebrity connections and ability to tie brands like Pepsi and Apple to cultural trends. She's also known as unapologetically outspoken and a role model for women of color — who are notoriously underrepresented in the C-suites of corporations.  Netflix has long been synonymous with streaming video, but it needs to convince people to keep subscribing as new options...
Tags: Apple, Facebook, Uber, Hbo, Hollywood, Instagram, Arianna Huffington, Disney, America, Trends, CMO, Netflix, Katy Perry, Michelle Obama, New Orleans, Starz


Brand Moves for Tuesday August 4

Twenty-three weeks ago, when the gravity of the situation became clear, we started daily reporting on how brands were dealing with the COVID-19 crisis. What’s now becoming clear is that the current climate is one of near-perpetual disruption. So we made the decision to keep on telling the stories of inspiring brand leadership and strategy amid the latest crises in an anxious world. Our goal remains the same: to provide an up-to-the-minute source of information, inspiration and insight on brand ...
Tags: Apple, Google, Facebook, UK, Instagram, Adobe, Buzzfeed, New York City, Advertising, Digital, Walmart, Paypal, Easyjet, Ali, CVS Pharmacy, Venmo


Why And How You Should Use SEO Proxy

An SEO proxy is the same as a regular proxy but is used to perform different search engine optimization tasks.SEO proxy allows you to see the SERPs in different locations in real-time. This proxy helps identify who you are competing with for your target keywords, enabling you to prepare better strategies. It also helps in web scraping, empowering you to extract data like keywords, link titles, content titles, and descriptions. All this while hiding your identity. This article will discuss what S...
Tags: Google, Facebook, Instagram, Sales, Tech, SEO Proxy


Facebook, Google, and the US government each have their own reasons to make you believe that TikTok is scary — but they're all self-serving

President Trump and the US government have been considering a ban on TikTok over long-held concerns regarding its ties to China, and its access to user data and influence over content moderation. The threat of a TikTok ban would mean that the app's massive US userbase, estimated to be near 80 million, is up for grabs, and US tech companies are already capitalizing with new apps and formats borrowing from TikTok's viral short-form video format. Concerns over national and data security are level...
Tags: Google, Facebook, Mark Zuckerberg, Instagram, Congress, China, US, America, Trends, Linkedin, Silicon Valley, Fox News, Donald Trump, Zuckerberg, Trump, State


Snapchat to take on TikTok with a new music-powered feature rolling out this fall

Snapchat is taking aim at TikTok. The company announced today it will begin testing a new feature that lets Snapchat users set their Snaps to music, similar to TikTok’s app. The feature may allow Snapchat to capitalize on the fracturing of the TikTok audience, who have been exploring alternative apps as the Trump administration weighs a ban on Chinese tech companies over data privacy concerns. Already, apps like Byte, Triller, Dubsmash, Likee and others have climbed the app stores’ charts as Tik...
Tags: Social, Apps, Instagram, Tech, Snapchat, Merlin, Snap, Trump, Facebook Instagram and Messenger, Linkfire, Tiktok, Byte Triller Dubsmash Likee


Snapchat to take on TikTok with a new music-powered featuring rolling out this fall

Snapchat is taking aim at TikTok. The company announced today it will begin testing a new feature that lets Snapchat users set their Snaps to music, similar to TikTok’s app. The feature may allow Snapchat to capitalize on the fracturing of the TikTok audience, who have been exploring alternative apps as the Trump administration weighs a ban on Chinese tech companies over data privacy concerns. Already, apps like Byte, Triller, Dubsmash, Likee, and others have climbed the app stores’ charts as Ti...
Tags: Instagram, Tech, Snapchat, Merlin, Trump, Facebook Instagram and Messenger, Linkfire, Tiktok, Byte Triller Dubsmash Likee


Adobe’s plans for an online content attribution standard could have big implications for misinformation

Adobe’s work on technical solution to combat online misinformation at scale, still in its early stages, is taking some big steps toward its lofty goal of becoming an industry standard. The project was first announced last November, and now the team is out with a whitepaper going into the nuts and bolts about how its system, known as the Content Authenticity Initiative (CAI), would work. Beyond the new whitepaper, the next step in the system’s development will be to implement a proof-of-concept, ...
Tags: TC, Facebook, Photography, Media, Instagram, Adobe, Tech, Digital Photography, New York Times, Exif, Misinformation, Parsons, Cai, CAI Andy Parsons


Facebook fights order to globally block accounts linked to Brazilian election meddling

Facebook has branded a legal order to globally block a number of Brazilian accounts linked to the spread of political disinformation targeting the country’s 2018 election as “extreme”, claiming it poses a threat to freedom of expression outside the country. The tech giant is simultaneously complying with the block order — beginning Saturday after it was fined by a Supreme Court judge for non-compliance — citing the risk of criminal liability for a local employee were it not to do so. However ...
Tags: Social, Facebook, Twitter, Lawsuit, Instagram, Supreme Court, Tech, Policy, Brazil, Group, Reuters, Facebook Image, Jair Bolsonaro, Fake News, Disinformation, Election Interference


Facebook usage and revenue continue to grow as the pandemic rages on

https://www.theverge.com/2020/7/30/21348308/facebook-earnings-q2-2020-pandemic-revenue-usage-growthMore people at home means more people on Facebook. Daily users of Facebook increased 12 percent year over year, to 1.79 billion. Monthly usage across its family of apps, which also include Instagram and WhatsApp, rose 14 percent, to 3.14 billion. And Facebook’s mostly ad-based based business rose along with them: the company’s revenue was up 11 percent year over year, to $18.69 billion. The post Fa...
Tags: Facebook, Business, Instagram, Tech, Facebook Daily



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