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What is Social Commerce?

If the past holiday season was any indication, social commerce is set to surge in the 2020s. According to research from Smartly.io, a social media advertising automation platform, consumers are now shopping via social media. And social advertising influences their purchases. So, what exactly does social commerce include? A Simple Definition Social commerce is the term for the buying and selling of items and services on social media networks. Back in 2015, Small Business Trends noticed the gro...
Tags: Google, Facebook, Pinterest, Instagram, Sales, Social Media, Social Commerce, Facebook Instagram, Instagram Pinterest, Facebook Shop, Facebook Snapchat, Pinterest Buyable Pins, Pinterest YouTube, Facebook Marketplace Product Pins, Instagram What Works in Social Commerce, Pinterest Partners


Get Back to Basics with These 10 Tips for Starting and Growing a Business

There are tons of advanced strategies for growing a business. But for those who are just getting started or don’t have a ton of resources, those methods aren’t always attainable. However, there are still a ton of basic tips and tricks you can consider to get started on the right foot and grow your business. Check out tips for a variety of areas from members of the online small business community below. Find the Best Location for Your Startup Different cities offer various benefits for busines...
Tags: Google, Instagram, California, Sales, Startup, Ramon Ray, Nellie Akalp, Small Business Growth, Amanda Bowman, Pixel Productions, Christian Zilles, Stephanie Newton, Viorel Dudau, Michelene Maguire, Yasmine Dehimi, Jennifer Hanford


'Can you post a meme?': Facebook changes ad rules after Bloomberg exploits loophole

Policy change involves what Facebook calls ‘branded content’, sponsored items posted by ordinary users who are typically paid by companiesFacebook decided on Friday to allow a type of paid political message that had sidestepped many of the social network’s rules governing political ads, in a reversal that highlights difficulties tech companies and regulators have in keeping up with the changing nature of paid political messages.Facebook’s policy change comes days after the Democratic presidentia...
Tags: Facebook, Technology, Instagram, Social Networking, Bloomberg, US news, US politics, Michael Bloomberg, Mike Bloomberg, US elections 2020


Facebook: Bloomberg campaign memes won't be classified as political ads

We've written here at Boing Boing before about Mike Bloomberg's awful memes, which the 2020 presidential hopeful's campaign machine crapped out on Facebook and Instagram this week with awful accounts like FuckJerry. Facebook said Friday it will allow 'influencers' like FuckJerry to produce sponsored content for political campaigns, as long as the posts are clearly identified as ads, but sponsored political content will not be placed in Facebook’s political Ad Library, unless they're "boosted" ...
Tags: Facebook, Post, Politics, Technology, News, Instagram, Internet, US, Bloomberg, US news, Tech News, United States, Memes, Michael Bloomberg, Mike Bloomberg, Picks


Zuckerberg’s Priority; BackRub & Burbn; 3 Strategies for Women

Dear ScaleUps,  Hope it’s been a productive and purposeful week. Here are some insights/opportunities to help you outlearn/outthink the competition. …while I’m glad I did annual challenges over the last decade, it’s time to do something different. This decade I’m going to take a longer-term focus.   Mark Zuckerberg, Facebook CEO 3 Strategies Women Can Use to Be Heard at Work -- This Fortune article details three ways women can deal with mansplaining, bropr...
Tags: Google, Amazon, Facebook, Mark Zuckerberg, Leadership, Instagram, Australia, Sydney, Shark Tank, Odeo, Zuckerberg, Max, Ben, Bill Gallagher, Better Book Club, John Ratliff


Instagram prototypes “Latest Posts” feature

Instagram users who miss the reverse chronological feed might get a new way to see the most recent pics and videos from who they follow. Instagram has been spotted internally prototyping a “Latest Posts” feature. It appears as a pop-up over the main feed and brings users to a special area showing the newest content from their network. Instagram Latest Posts For now, this doesn’t look like a full-fledged “Most Recent” reverse-chronological feed option like what Facebook has for the News Feed...
Tags: Social, Mobile, Facebook, Apps, Instagram, Tech, Wong, Time Well Spent, Jane Manchun Wong, Digital Well-being, Instagram Time Well Spent, Instagram chronological feed


Facebook’s latest experiment is Hobbi, an app to document your personal projects

Facebook is adding another app to its group of experimental projects from the NPE Team, an initiative it announced last year focused on rapidly trying out new ideas in social to see how users react. This week, the team released its fourth app experiment with the launch of Hobbi, a photo and video sharing app designed for documenting your personal projects and hobbies. Though Hobbi takes obvious cues from Pinterest, it’s not just a pinboard of inspirational ideas. Instead, the app is designed to ...
Tags: Google, Social, Facebook, Apps, Pinterest, Instagram, Tech, NPE Team, Tangi, Hobbi, Columbia Belgium Spain


FTC votes to review influencer marketing rules & penalties

Undisclosed influencer marketing posts on social media should trigger financial penalties, according to a statement released today by the Federal Trade Commission’s Rohit Chopra. The FTC has just voted 5-0 to approve a Federal Register notice calling for public comments on questions related to whether The Endorsement Guides for advertising need to be updated. “When companies launder advertising by paying an influencer to pretend that their endorsement or review is untainted by a financial relati...
Tags: TC, Instagram, Youtube, Tech, Commission, Taylor, Federal Trade Commission, Ftc, Chopra, Rohit Chopra


31 DIY Marketing Tools To Create Remarkable Experiences

Sifting through thousands of available tools is a hit and — more often than not — a miss proposition, but we’ve got you covered with 31 do-it-yourself marketing tools that are perfect for helping you create remarkable campaign experiences. It can be overwhelming even deciding which new tools to start trying out to see if they’re helpful, so to jump-start your marketing efforts in 2020 we’ve gathered a varied selection of innovative and helpful tools that can significantly enhance your marketi...
Tags: Google, Instagram, Australia, Seo, B2b Marketing, Google Analytics, Mobile Apps, Alexis Hall, Vennli, Melanie Perkins, Marketing Tools, Easelly, Lane R Ellis, Martech Tools Platform Features, Interactive Content Tools, Smart Question Research Tools


UK names its pick for social media ‘harms’ watchdog

The UK government has taken the next step in its grand policymaking challenge to tame the worst excesses of social media by regulating a broad range of online harms — naming the existing communications watchdog, Ofcom, as its preferred pick for enforcing rules around ‘harmful speech’ on platforms such as Facebook, Snapchat and TikTok in future. Last April the previous Conservative-led government laid out populist but controversial proposals to legislate to lay a duty of care on Internet platf...
Tags: Social, TC, Facebook, Europe, UK, Instagram, Privacy, Government, Social Media, Tech, Digital Media, Ofcom, United Kingdom, Home Office, User Generated Content, Damian Collins


The rise and fall of Elizabeth Holmes, who started Theranos when she was 19 and will now stand trial over 'massive fraud' in July 2020

Elizabeth Holmes dropped out of Stanford University at 19 to start blood-testing startup Theranos, and grew the company to a valuation of $9 billion. But it all came crashing down when the shortcomings and inaccuracies of the company's technology were exposed, and Theranos and Holmes were charged with "massive fraud." A California judge has set a August 2020 start date for the federal fraud trial for which, if convicted, Holmes could face up to 20 years in prison. Visit Business Insider's ho...
Tags: Apple, Hbo, Instagram, Abc, California, Washington, Cbs News, Stanford, Singapore, US, San Francisco, Trends, Walgreens, Beijing, Larry Ellison, Bill Clinton


We Are Social’s Monday Mashup #479

Facebook plans to shut down Audience Network for mobile sites From April 11th, Facebook will begin closing its Audience Network – which allows advertisers to extend Facebook campaigns on third-party apps – for mobile websites. Facebook first launched Audience Network in 2014, before extending the platform to include mobile websites two years later. While online publishers will be hit by the drop in ad revenue shared between them and Facebook (more than $1.5bn in 2018), the move will not affect a...
Tags: Google, Facebook, Twitter, Pinterest, Instagram, Youtube, US, Seo, Snapchat, Reddit, Tumblr, Mashup, NFL Network, Black History Month, Alphabet, Audience Network


Top beauty influencer Adelaine Morin says 'people think that YouTubers make a lot of money but if we only did YouTube we wouldn't'

Beauty and fashion influencer Adelaine Morin has more than 2.5 million subscribers on YouTube.  Morin, 22, told Business Insider that she supports herself financially from her influencer business. But she said there's a misconception among some that YouTube stars like herself make most of their money directly from the platform. "A lot of people think that YouTubers make a lot of money, but if we only did YouTube we wouldn't," she said. To diversify her income, Morin said she's developed multip...
Tags: Google, Instagram, Trends, Ken Burns, Business Insider, Morin, Adelaine Morin, YouTube Morin


YouTube star Guava Juice explains how he got his start and grew to 14 million subscribers

Roi Fabito, known as Guava Juice, has 14.9 million subscribers on his main YouTube channel.  Fabito started his YouTube career out of boredom in high school in 2006, and today he has grown the Guava Juice empire into a lucrative business.  Fabito has worked with brands like Mattel, Mastercard, Nickelodeon, and Lego on sponsored content.  He also sells products in retail stores like Walmart and Target, and has a branded merchandise line.  Business Insider spoke to Fabito about his YouTube busin...
Tags: Google, Spotify, Instagram, Youtube, Trends, Walmart, Lego, Philippines, Ken Burns, North Carolina, UTA, Pewdiepie, Usc, YouTube Today, Ethan, Wish Foundation


4 Must-Known Essentials of A High-Quality Video Content in 2020

Impactful video content attracts consumers, boosts click-through-rates, and turns viewers into paying customers. We are all aware of this, yet video marketers keep struggling when creating video content; this post will exactly tell you how to avoid failure and create videos that resonate with your audience. The 2022 Cisco Visual Networking Forecast report displays that video marketers firmly believe that their brand’s authority has escalated because of high-quality video content. Also, by 2022, ...
Tags: Google, Business, Instagram, Youtube, Sales & Marketing, United States, Right Now, LSI, Gorodenkoff Shutterstock, YouTube Facebook IGTV, Corina Joseph


6 Instagram accounts you’ll love if you’re in real estate

From the glamorous to the absurd, these Instagram accounts will lift your spirits and provide you with useful information.
Tags: Technology, Instagram, New York City, Marketing, Social Media, Radio, Moscow, Agent, Lead Generation, Bel Air, Select, StreetEasy, Listing Agent, Eric Simon, Meridian Capital Group, Elana Delafraz


A 22-year-old beauty YouTuber explains the main ways she makes money, from a merchandise line, to a makeup palette with Tarte Cosmetics

Beauty and fashion influencer Adelaine Morin, is 22-years-old and has over 2.5 million subscribers on YouTube.  Morin was born in Canada, and she started her YouTube channel in 2011, posting makeup tutorials and fashion videos. We spoke to Morin about her influencer business and the main ways she makes money, from a popular merchandise line sold on FanJoy, to a makeup palette with Tarte Cosmetics.  Visit Business Insider's homepage for more stories. When Adelaine Morin was 13-years-old, she ...
Tags: Google, Instagram, Youtube, La, Los Angeles, Trends, Canada, Ken Burns, UTA, Usc, Ethan, Morin, Bethany Mota, Tarte Cosmetics, Grayson Dolan, Fanjoy


A conversation with YouTube star Guava Juice, who has 14 million subscribers and a toy line sold at Target and Walmart

Roi Fabito, known as Guava Juice, has 14.9 million subscribers on his main YouTube channel.  Fabito started his YouTube career out of boredom in high school in 2006, and today he has grown the Guava Juice empire into a lucrative business.  Fabito has worked with brands like Mattel, Mastercard, Nickelodeon, and Lego on sponsored content.  He also sells products in retail stores like Walmart and Target, and has a branded merchandise line.  Business Insider spoke to Fabito about his YouTube busin...
Tags: Google, Spotify, Instagram, Youtube, Trends, Walmart, Lego, Philippines, Ken Burns, North Carolina, UTA, Pewdiepie, Usc, YouTube Today, Ethan, Wish Foundation


Inside the business of YouTube star Guava Juice, who has 14 million subscribers, and a toy line sold at Target and Walmart

Roi Fabito, known as Guava Juice, has 14.9 million subscribers on his main YouTube channel.  Fabito started his YouTube career out of boredom in high school in 2006, and today he has grown the Guava Juice empire into a lucrative business.  Fabito has worked with brands like Mattel, Mastercard, Nickelodeon, and Lego on sponsored content.  He also sells products in retail stores like Walmart and Target, and has a branded merchandise line.  Business Insider spoke to Fabito about his YouTube busin...
Tags: Google, Spotify, Instagram, Youtube, Trends, Walmart, Lego, Philippines, Ken Burns, North Carolina, UTA, Pewdiepie, Usc, YouTube Today, Ethan, Wish Foundation


What an Amazon and Goldman Sachs partnership means for Wall Street and fintechs

Last year saw a series of announcements from Google, Apple, Facebook, and Amazon (GAFA) quartet moving further into financial services. In this op-ed, Sarah Kocianski, head of research for banking and fintech consulting firm 11:FS, discusses what the implications could be for Wall Street and Big Tech.  Visit Business Insider's homepage for more stories. Last year saw a series of announcements from Google, Apple, Facebook, and Amazon (GAFA) quartet moving further into financial services. Ap...
Tags: Apple, Google, Amazon, Facebook, Instagram, US, Trends, Goldman Sachs, Citibank, Goldman, Wells Fargo, Bbva, Google Apple Facebook, Sarah Kocianski, GAFA, Amazon GAFA


Daily Crunch: Netflix makes autoplay previews optional

The Daily Crunch is TechCrunch’s roundup of our biggest and most important stories. If you’d like to get this delivered to your inbox every day at around 9am Pacific, you can subscribe here. 1. Netflix’s horrible autoplay previews can be turned off Netflix’s autoplay trailers are now optional. That’s it. That’s the news. And here’s how to turn them off now: Click “Manage Profiles,” choose your profile, then untick “Autoplay previews while browsing on all devices.” 2. Instagram confirmed to ...
Tags: Motorola, Media, Instagram, Softbank, Tech, Nasa, Chicago, Netflix, Boeing, Aerospace Safety Advisory Panel, Carta, Scott Painter, Instagram Partner Program, IGTV, Daily Crunch, Adam Hieber


How to Create an Effective Press Page to Attract Coverage and Links

Would you like to receive more story requests from bloggers and journalists? Don’t you want to see more and more news stories mentioning your brand? Your first step to building more online coverage is to create an effective press page. Why Create a Press Page? I lost count of how many times I wanted to reach out to a brand (usually that’s a marketing tool I was curious to explore further) and struggled to find any clear instructions on how. I’ve also lost track of how many times I gave up whe...
Tags: Google, Amazon, Instagram, Seo, Content Marketing, EPAM, Social Media Consulting


An Artist Tricks Google Maps Into Creating a Virtual Traffic Jam, Using a Little Red Wagon & 99 Smartphones

Sometimes the miraculous time-saving conveniences we’ve come to depend on can have the opposite effect, as artist Simon Wickert recently demonstrated, ambling about the streets of Berlin at a Huck Finn-ish pace, towing a squeaky-wheeled red wagon loaded with 99 secondhand smartphones. Each phone had a SIM card, and all were running the Google Maps app. The result? A near-instantaneous "virtual traffic jam” on Google Maps, even though bicyclists seem to vastly outnumber motorists alon...
Tags: Travel, Google, Maps, Technology, Instagram, College, Life, Berlin, New York City, Earth, Rome, Egypt, Airbnb, Google Maps, Facebook Twitter, U S Geological Survey USGS


Instagram prototypes letting IGTV creators monetize with ads

Instagram may finally let IGTV video makers earn money 18 months after launching the longer-form content hub. Instagram confirms to TechCrunch that it has internally prototyped an Instagram Partner Program that would let creators earn money by showing advertisements along with their videos. By giving creators a sustainable and hands-off way to generate earnings from IGTV, they might be inspired to bring more and higher quality content to the destination. The program could potentially work sim...
Tags: Social, Mobile, Facebook, Apps, Media, Instagram, Entertainment, Advertising Tech, Youtube, Tech, Bloomberg, Instagram Ads, Twitter Facebook, Partner Program, Sarah Frier, Facebook Watch


Use These 6 High-Authority Properties to Turbocharge Your Web Presence

Your web presence could use a little work. What better way to give it the kick it needs (maybe even deserves) than to leverage the SEO firepower of the world’s most popular websites? What’s that, you ask? You don’t have access to any of the world’s most popular websites? Ah, but you do. You do. Each of the six properties on this list allow just about anyone to create and manage personal and corporate accounts, turning the authority their owners have worked so hard to build into SEO gold. Ready t...
Tags: Google, Facebook, Instagram, Sales, More, Crunchbase, Instagram Instagram, Medium Medium, High Authority Properties, Crunchbase This West Coast, LinkedIn Improving


Instagram gives unfollow suggestions in new ‘following categories’

Instagram will now show you who you interact with least frequently in case you want to unfollow them. In an effort to help you keep your feed clean and relevant, today Instagram is launching ‘following categories’ that divides the list of who you follow into batches including “most seen in feed” and “least interacted with”. That way if someone annoying or boring is overwhelming your feed, or there’s someone who’s content you’ve proven to not be interested in, you can easily remove them. “Instag...
Tags: TC, Instagram, Tech


Facebook and Google's historically massive advertising is slowing, and it shows how privacy and Amazon are taking their toll

Facebook and Google's earnings showed how their ad revenue isn't growing as quickly as it has in recent years, partly because their core businesses are slowing. Facebook's Instagram and Google's YouTube are growing but are a small part of the companies' revenues. Analysts have warned that privacy laws like California's Consumer Privacy Act could impact Facebook. Meanwhile, Amazon is a growing threat to Google. Click here for more BI Prime stories. Facebook and Google still wield advertising c...
Tags: Apple, Google, Amazon, Facebook, Europe, Instagram, California, Youtube, US, Trends, Goldman Sachs, Jpmorgan, Cowen, Amazon Alphabet, General Data Protection Regulation, Facebook Meanwhile Amazon


How to make a GIF from a Live Photo on your iPhone, using the Photos app or GIPHY

To make a GIF on your iPhone, you'll need to convert a Live Photo using the default Photos app, or an app called GIPHY. With GIPHY, when you make a GIF on your iPhone, you can add text, stickers, or other kinds of art on top. GIFs created with the iPhone's native Photos app also can't be exported off of Apple devices without losing the ability to move. Visit Business Insider's homepage for more stories. If you've ever taken a Live Photo on your iPhone, you've probably realized that it's a bit...
Tags: Apple, Instagram, Trends, Giphy, Samsung Galaxy, Tap Save to Camera Roll


Facebook and Google's earnings show that the days of hockey-stick growth for the world's biggest advertising companies are over as their core businesses slow down

Facebook and Google's earnings showed how their ad revenue isn't growing as quickly as it has in recent years, partly because their core businesses are slowing. Facebook's Instagram and Google's YouTube are growing but are a small part of the companies' revenues. Analysts have warned that privacy laws like California's Consumer Privacy Act could impact Facebook. Meanwhile, Amazon is a growing threat to Google. Click here for more BI Prime stories. Facebook and Google still wield advertising c...
Tags: Apple, Google, Amazon, Facebook, Europe, Instagram, California, Youtube, US, Trends, Goldman Sachs, Trump, Jpmorgan, Cowen, Amazon Alphabet, General Data Protection Regulation


Gen Z fav photo editing app VSCO further expands into video

VSCO, the photo-sharing app that became a Gen Z meme, is expanding further into video. The company already supported video editing via its app, but users couldn’t publish and share the results of their long-form video content directly to the VSCO feed. That now changes, starting first with VSCO members on iOS. Video publishing has been a longtime request among the app’s users, the company says, and arrives at a time when video editing has been booming on VSCO’s platform. Over the past year, VSCO...
Tags: Apps, Video, Instagram, Tech, Ios Apps, Photo, Android Apps, Vsco, Video Editing, Dsco, Rylo, Rylo First



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