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How To Write A Great Product Description Page

Every web-browsing human being reads a product description, almost every day. Most product descriptions are eye-bleeding horrors of lousy copy and unclear information. That means some of the most-read digital content is some of the worst. We can do better. This is my sort-of-system for better product descriptions. Use as you see fit. Two Kinds Of Descriptions You’re writing two product descriptions: The SERP snippet, to improve rankings and generate clicks The product description page, to gen...
Tags: Google, Amazon, Seo, Walmart, Blogging, Ppc, Copywriting, Don, TX, USP, TPI, Wil Reynolds, Presta


Clix Marketing Blog’s #PPC News & Views: Friday, February 15, 2019

Happy Friday, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views! From the Experts 3Q Digital New Product? Use These Tips and Tricks for Your Search Launch: Without a keyword history to rely on, you’ll need these 4 tips to ensure a successful product launch. CPC Strategy Amazon Advertising Introduces New-to-brand Metrics: To help advertisers estimate the cost of acquiring new customers, new-to-brand metrics are being rolled out. Take a look at this p...
Tags: Google, Scripts, Big Data, Small Businesses, Linkedin, Sem, Ppc, Personalization, Metrics, A/b Testing, Keyword Planner, Ppc News And Views, Social Media Examiner, Andrea Taylor, Joe Martinez, PPC News amp


PPC Best Practices We Love to Hate & Hate to Love

When it comes to Valentine’s Day candy, I have a love-hate relationship with the colorful candy hearts pictured above. On one hand, I love that they remind me of childhood and the fun parties that we would have in elementary school. They’re also so pretty and festive. On the other hand, I hate that they taste like chalk. Maybe their absence this year will make my heart grow fonder of them when they return next year. During my years in PPC, I’ve found that there are a lot of best practices just...
Tags: Google, Facebook, Sem, Ppc, Facebook Ads, Search Advertising, Best Practices, Valentine, Bing Ads, Ppc Best Practices, KPI, Google Ads, Marketing Best Practices, Campaign Strategy, Bethany Bey


A Guide to Setting Up Your Very Own Search Intent Projects

Posted by TheMozTeamThis post was originally published on the STAT blog. Whether you’re tracking thousands or millions of keywords, if you expect to extract deep insights and trends just by looking at your keywords from a high-level, you’re not getting the full story. Smart segmentation is key to making sense of your data. And you’re probably already applying this outside of STAT. So now, we’re going to show you how to do it in STAT to uncover boatloads of insights that will help you make supe...
Tags: Google, Amazon, Seo, Ppc, House, TheMozTeam, TheMozTeamThis


A guide to setting up your very own search intent projects

Posted by TheMozTeamThis post was originally published on the STAT blog. Whether you’re tracking thousands or millions of keywords, if you expect to extract deep insights and trends just by looking at your keywords from a high-level, you’re not getting the full story. Smart segmentation is key to making sense of your data. And you’re probably already applying this outside of STAT. So now, we’re going to show you how to do it in STAT to uncover boatloads of insights that will help you make supe...
Tags: Google, Amazon, Seo, Ppc, House, TheMozTeam, TheMozTeamThis


Everything You Need to Know About Quora Ads Targeting Options

Quora has come a long way with their targeting options within the few short years the platform as been out. Advertisers now have six, main targeting options to use for our PPC campaigns within the channel. Targeting is selected at the ad set level within the platform. So hopefully this post gives you an idea of the options you have to better help you plan out your next campaign build in Quora. Let’s begin. Question Targeting This one is fairly straight forward. Quora is mainly a question a...
Tags: Google, Facebook, Sem, Ppc, Quora


How to Identify and Tackle Keyword Cannibalization in 2019

Posted by SamuelMangialavoriIf you read the title of this blog and somehow, even only for a second, thought about the iconic movie “The Silence of the Lambs”, welcome to the club — you are not alone! Despite the fact that the term “cannibalization” does not sound very suitable for digital marketing, this core concept has been around for a long time. This term simply identifies the issue of having multiple pages competing for the same (or very similar) keywords/keyword clusters, hence the canniba...
Tags: Google, Seo, Ppc, Google Shopping, Google Search Console, Chelsea Boots, Ahrefs, Dom, SERP, Gsc, Google Data Studio, Google Search Console GSC, Google Data Studio Dashboard, SamuelMangialavori, Carson Ward


People Ask Their Most Pressing SEO Questions — Our Experts Answer

Posted by TheMozTeamWe teamed up with our friends at Duda, a website design scaling platform service, who asked their agency customers to divulge their most pressing SEO questions, quandaries, and concerns. Our in-house SEO experts, always down for a challenge, hunkered down to collaborate on providing them with answers. From Schema.org to voice search to local targeting, we're tackling real-world questions about organic search. Read on for digestible insights and further resources! How do you o...
Tags: Google, Germany, US, Seo, Ppc, Google Analytics, Band Aid, Voice, GMB, USP, Yext, Google My Business, Duda, TheMozTeam, Domain Authority DA and Page Authority PA


How to Identify and Tackle Keyword Cannibalisation in 2019

Posted by SamuelMangialavoriIf you read the title of this blog and somehow, even only for a second, thought about the iconic movie “The Silence of the Lambs”, welcome to the club — you are not alone! Despite the fact that the term “cannibalisation” does not sound very suitable for digital marketing, this core concept has been around for a long time. This term simply identifies the issue of having multiple pages competing for the same (or very similar) keywords/keyword clusters, hence the canniba...
Tags: Google, Seo, Ppc, Google Shopping, Google Search Console, Chelsea Boots, Ahrefs, Dom, SERP, Gsc, Google Data Studio, Google Search Console GSC, Google Data Studio Dashboard, SamuelMangialavori, Carson Ward


Top 3 New(ish) PPC Features to Increase Your Paid Search ROI by @beanstalkim

Check out these three Google and Bing Ads features and tips on how you can use them right now.The post Top 3 New(ish) PPC Features to Increase Your Paid Search ROI by @beanstalkim appeared first on Search Engine Journal.
Tags: Google, Seo, Ppc, Paid Search


Political Advertising Guidelines for PPC Platforms

Ad platforms have been thrown into the forefront of scrutiny in recent years, resulting in stricter policies regarding political advertising. If you’re managing a political PPC campaign, whether promoting a candidate or an advocacy group, you should be aware of how each of the major platforms handles political ads. You’ll likely run into much greater limitations than the average campaign you manage, and should know up front what extra approval processes you’ll need to go through and where you c...
Tags: Google, Facebook, India, US, Linkedin, Eu, Sem, Ppc, Bing, Federal Election Commission, Google Ads Google, Facebook Ads Facebook, PPC Platforms


PPC Campaign Structure: Planning & Strategy

This is a guest post by Aaron Dressnandt, Partner & Senior Consultant at AlpineDG One of the most important elements of your PPC campaigns for success is how you organize your campaigns. For smaller advertisers this can be fairly easy and straightforward, but for many advertisers this process can get quite complex. No matter what, below are a few things to always think about: What organizational structure will give you the most control Time allotted to manage the account Specific back end tra...
Tags: Google, Time, Sem, Ppc, Aaron, Milwaukee WI, RLSA Audiences Consider, Grouping Keywords


Clix Marketing Blog’s #PPC News & Views: Friday, February 1, 2019

Happy Friday, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views! From the Experts 3Q Digital How to Create a LinkedIn Sponsored InMail Campaign: The responsibility isn’t just on a salesperson to nurture leads – work the funnel by testing out this feature. Disruptive Advertising 8 Google Ads Automated Bidding Strategies and How to Use Them: If you’re going to let Google take the wheel and relinquish control, understand the strategy for each individua...
Tags: Google, Amazon, Facebook, Linkedin, Sem, Ppc, Reddit, Keywords, Ppc News And Views, Social Media Examiner, Robert Brady, PPC News amp, PPC Keywords, Amazon Advertising, Reddit Advertising, Automated Bidding


The BIG List: PPC Text Ad Character Limits

Several years ago, I put together a BIG List of PPC Image Ad Sizes. This post stemmed from many questions from both the Clix team and clients about what image dimensions were needed for each channel. Since then, we have continued to get the same question about ad character limits. I love making sure my clients’ overall marketing messages are portrayed in our ads, but it’s always a pain when there are too many 10-letter words to fit in a 25 character headline. Google Ads Responsive search ad...
Tags: Google, Sem, Ppc, Display Ads, Facebook Ads, Bing Ads, Ppc Tactics, Instagram Ads, AAC, Twitter Twitter, Ppc Ads, Youtube Ads, LinkedIN Ads, Google Ads, Gmail Ads, Ppc Ad Character Limits


How to Optimize Your Conversion Funnel, from ToFu to BoFu

Posted by OliviaRossNo matter who your customer is or what you’re selling, it’s more likely than not that your customer will have to go through several steps before choosing to buy your product or service. Think about your own shopping habits: you don’t just buy the first thing you see. The first thing you do is note that you have a problem or a need, and then you research a solution online. Once you find that solution, which could be a product or service, you then decide which manufacturer or c...
Tags: Google, Facebook, Seo, Cta, Ppc, Google Analytics, Gartner, HubSpot, USP, Unbounce, Hotjar, OliviaRoss, YouTube Social, OptinMonster Image Source Interest, Email Start


Are you in good voice?

When I think about the trends that are facing marketers and business owners in 2019, the one that I believe is going to be most significant is the influence of voice on search and content. Not only do I think it’s critical, but I think it is growing faster and stronger than anyone could have imagined. Let’s define the term, so we’re all on the same wavelength. When we talk about voice what we mean is all voice-activated or operated devices, apps, and the Internet of Things accessories that you ...
Tags: Google, Amazon, Wikipedia, Siri, Ppc, Ibm, Amazon Echo, Alexa, Branding, Cubs, Search Engine People, Google Home, Amazon Echo Google Home Apple


AdWords Express Officially Rolled Into Google Ads

  Over the years I’ve had a couple of opportunities to work with companies that had AdWords Express accounts. Often times they had set up AdWords Express themselves and then moved to regular Google Ads when they outgrew AdWords Express. While the accounts were connected, it always was a hassle to get to one from the other. I won’t spend a lot of time here, but I have never liked AdWords Express personally. It always seemed like a dumbed down version of the product designed to more easily get S...
Tags: Google, Sem, Ppc, Google Adwords, Google Ads, Adwords Express, Smart Campaigns


10 Incredible Digital Marketing Strategies to Put Your Hotel on the Map

by Robert Clough 35% of American families will go on at least one vacation during any given year. Given that the total American population is over 300 million, that represents a ton of opportunities for your hotel to book guests. The bullish economy we've been enjoying as of late has created a lot of competition in the hotel niche though... Buildings are going up faster than during previous years. Deals are getting better. Guests have more choices. Amidst that increased clutter, how can y...
Tags: Travel, Google, Facebook, Instagram, Digital, Seo, Ppc, Digital Marketing, Don, Facebook Facebook, Try Facebook, Niche Marketing, Robert Clough, Incredible Digital Marketing Strategies, Get Social Savvy


Google Ads Not Working for Your Small Brand? Try Something Different by @GrpTwentySeven

Here are three different Google Ads strategies you can use to go up against megabrands in competitive PPC markets.The post appeared first on Search Engine Journal.
Tags: Google, Seo, Ppc, Paid Search


How to Build an Effective Content Distribution Plan

  How can you build an effective content distribution strategy? What if I told you there is an easy way to build a powerful content distribution channel that actually works. Yes, there is a way… and all you have to do is apply some simple steps in the process. But why do you need a distribution strategy? Because a proficient content distribution plan will get your content in front of your target market and enable you to create bonds with your buyer persona. This will result in trust a...
Tags: Google, Facebook, Instagram, Marketing, Sales, Marketing Strategy, Ppc, Buffer, Cpc, Google Adwords, Larry, Content Marketing Institute CMI, Larry Kim of WordStream MobileMonkey, Business People Working in Office


On-Page SEO for 2019 - Whiteboard Friday

Posted by BritneyMullerWhew! We made it through another year, and it seems like we're past due for taking a close look at the health of our on-page SEO practices. What better way to hit the ground running than with a checklist? In today's Whiteboard Friday, the fabulous Britney Muller shares her best tips for doing effective on-page SEO in 2019. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Hey, Moz fans. Welcome to another edit...
Tags: Google, Seo, Ppc, Paa, IDF, LSI, Speechpad, Kameron, Britney Muller, BritneyMuller, Kameron Jenkins


SearchCap: Google SEO, Bing Ads incentives & PPC

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Please visit Search Engine Land for the full article. [Author: Barry Schwartz]
Tags: Google, Seo, Ppc, Barry Schwartz


The Evolution of Facebook Ads Over the Years

On January 2 of last year, I blogged about the changes in Google Ads (Adwords) from the when it began in October of 2000 to the time of writing. That post was fairly popular, so I decided to go back down memory lane in the New Year again with a look at all the changes in Facebook Ads over the years. Join me as we stroll down memory lane to take a look back at Facebook Ads over the years, taking note of when you entered on your own PPC journey. 2004 Facebook as launched as a social media plat...
Tags: Apple, Google, Facebook, Microsoft, Sem, Ppc, Harvard University, Facebook Ads, Starbucks, Jp Morgan Chase, CPM, Facebook Analytics, Google Ads AdWords, Facebook 2007 Facebook, Application Friends of Connection Keywords


Leads for Lawyers: How to Market Your Law Firm Online

by Robert Clough There are over 47,000 law firms currently serving the U.S. population. This statistic alone indicates the competitive nature of the legal industry. People may always need legal assistance for all sorts of matters, both criminal and civil. But high demand does not always guarantee a consistent client base. If you manage a law firm, it's important to market your services to prospective clients. What's more, it's vital to do so often. Lawyers just launching their careers ma...
Tags: Google, Facebook, Seo, Linkedin, Ppc, Quora, Lawyer, Online Marketing, Don, Niche Marketing, Google Reviews Reviews, Robert Clough


Secrets for Rapidly Growing a Thriving Business Revealed

Want your business to stand out like a unicorn in a sea of donkeys? Me too. I believe in taking big risks, reaping epic rewards, and constantly adapting my strategies to increase conversions and engage customers. I’ve experimented with tons of hacks and strategies to rapidly grow both my first company WordStream (which was acquired this year for $150 million) and my new company, MobileMonkey. I’ve been at it for more than a decade, and along the way, I’ve discovered three key principles that ma...
Tags: Google, Facebook, Sales, Startup, Ppc, Facebook Messenger, twitter IPO, Lisbon, WordStream, Johnny, Twitter and Facebook, Publisher Channel Content, Unicorn Hill, PPC Advertising Platform, Make Unicorn Babies Once


The Clix Marketing Blog’s Top 18 Posts of 2018

As we close out another year here on the Clix blog, we always think it’s worth looking back at our top performing posts. 2018 was a big year with major targeting changes in Facebook, the switchover to the new AdWords UI, and feature rollouts in Bing, just to name a few. Let’s take a look back at our 18 most popular posts in 2018: 18. Client Onboarding Made Easy: Questions You Need to Ask 17. 16. Cross-Device Tracking in Google Analytics 15. Are You Using Google AdWords Language Targeting Corr...
Tags: Google, Facebook, Instagram, Linkedin, Sem, Ppc, Google Analytics, Facebook Ads, Bing, Google Adwords, Ppc Industry, Ppc Tactics, Shopping Campaigns, Google Ads, Video Campaigns, google UI


5 Digital Marketing Strategies You Can’t Afford to Avoid

In Today’s scenario, the marketplace has become Digital because new technologies are evolving and this is the reason why Digital Marketing is becoming more popular among people nowadays. It is a cost-effective way to reach the target audience in comparatively lesser time. Many Small, Medium and Large-sized businesses are making their online presence sound by promoting their products and services online. Digital Marketing is essential in today’s online world. No matter what is your industry’ o...
Tags: Google, Marketing, Digital, Sales, Social Media, Cta, Ppc, Digital Marketing, Digital Marketing Strategies, Digital Marketing Strategy, SEO techniques, Best Digital Marketing Strategies, Your Digital Marketing, Without Digital Marketing Tactics, Digital Marketing PPC


20 Things You Have to Know Before Starting an Online Business

I have to admit it’s been a long journey for me because I’ve tried to learn the business as good as I can. I would say that I have done a great job, but it’s a constant learning process since you don’t know what’s coming next. Remember, when you are online, it’s amazing how things rapidly change within a few days so you have to go back, and completely re-evaluate your end goal. However, I have been very fortunate because much of what I have learned has come from industry leaders who have taught ...
Tags: Apple, Blogging, Ppc, Start, Make Money Online, Google Adwords, Yellow Brick Road


Clix Marketing Blog’s #PPC News & Views: Friday, December 21, 2018

Happy Friday, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views! From the Experts WordStream : Clix’s own, Michelle Morgan wraps up a series with a post that shouldn’t be missed by everyone wondering whether to automate their Google Ads bidding. Social Media Examiner How to Measure Your Facebook Return on Ad Spend: As you wrap up your year-end reports and make adjustments to next year’s strategy, this post explains how to accurately report on Faceb...
Tags: Google, Facebook, Sem, Ppc, Automation, Ai, Cpc, Ppc News And Views, Instagram Advertising, Social Media Examiner, Digital Marketing Conferences, Michelle Morgan, PPC News amp, Amazon Advertising Platform, Tim Jensen, Kerri Bonner


How Ecommerce Sites Can Increase Traffic Beyond the Holidays

By Rob Toledo Ah, the holidays. Remember them? A time when merchandise practically walked itself from crowded shelves to customer doorsteps — when being an ecommerce site meant checking and rechecking and re-rechecking that your servers could handle daily surges of frantic last minute shoppers. It all seems so far away now. But springtime does not have to mean the ecommerce doldrums. Though your customer base might not be as imbued with the same sense of urgency as they do on December 23rd, ther...
Tags: Google, Amazon, Facebook, Ecommerce, Instagram, Internet, Marketing, Sales, Ppc, Rob, Seattle, Holiday Sales, Twitter Facebook, E-commerce & Social Media, Rob Toledo, Rob Toledo Rob Toledo



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