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Three Major Themes From the 2019 Google Marketing Live Keynote

At Google Marketing Live (GML) last week, the search engine giant made several big product announcements for advertisers during the keynote address. While many have written up the nitty gritty of each new announcement, here we’re going to focus on three major themes and what they might mean for marketing programs moving forward. Google is Trying Its Hardest to Eliminate Excuses for Marketers In an industry where there is constant change, new products & features to test, and an ever-growing l...
Tags: Google, Amazon, Sem, Ppc, Google Shopping, PLA, Eta, Express, SERP, GML, Google Marketing Live GML, Amazon Given Google, PPC Now Google


Shopping Campaigns with Partners is the Biggest Google Update to Compete with Amazon

Last week, Google rebranded its Google Express platform as Google Shopping and announced several updates to where and how Express-powered transactional listings could show, including expanding Shopping Actions to image search and YouTube. The response to these updates was largely the same as when Google Shopping Actions were first announced back in – that Google is looking to minimize friction in purchasing directly on Google properties with an eye towards directly competing with Amazon. That...
Tags: Google, Amazon, US, Sem, Ppc, Google Shopping, Amazon Google, Google Express, Estee Lauder Companies, Merkle US


Tips for Making the Most of Client Communication

For agency PPC pros, a large part of our job is communicating with clients about strategy and campaign performance. At Clix, we’ve been doing client communication for a long time and we have a lot to share. Here is what our team had to say about their tips for growing and improving client relationships. Bethany Bey Be proactive in client communication. Don’t wait for the client to reach out with suggestions, you should be providing them with new opportunities and suggestions to improve perf...
Tags: Google, Sem, Ppc, Communication Tips, Cpc, Agency Life, Ppc Agency, Ctr, Don, Michelle Morgan, Andrea Taylor, Client Communication, Abby Woodcock, Marketing Agency, Bethany Bey, Kristin Palmer Overcommunicate


The PPC Newsflash: Key Takeaways from Google Marketing Live

Did you miss Google Marketing Live? Join us for an expert recap. Read more at PPCHero.com
Tags: Google, Seo, Ppc, Webinars, Ppc News, Upcoming Webinars


Clix Marketing Blog’s #PPC News & Views: Friday, May 17, 2019

Happy Friday, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views! From the Experts Group Twenty Seven 5 Video Ad Marketing Goals & How to Achieve Them: Five possible goals are outlined here along with tactics needed – don’t miss this post! Social Media Examiner : Really interesting deep dive into your competitor’s strategy. It’s worth the read (and effort)! PPC Hero : Do you understand the new tool? This post explains how to use it and what to wa...
Tags: Google, Sem, Ppc, Video Ads, Ppc News And Views, Andrea Taylor, PPC News amp, Competitor Research, Google Ads, Ad Copy Strategies, PPC News Views From the Experts Group Twenty Seven, PPC Pros, Ad Format, LinkedIn Google Ads Microsoft


Google Marketing Live 2019 Recap Post of All of the Google Marketing Live 2019 Recap Posts

We wanted to do a recap of all of the announcements at yesterday’s Google Marketing Live 2019 event, but we figured out many other sites were going to do that for us. So instead, we’re going to recap all of the recaps. Each piece has their own take, so check them all out to get a different POV from a variety of PPC pros. Ad’s up –  Bloofusion – Google Marketing Live: Die Top-Ankündigungen der Ads Innovations Keynote 2019 iCrossing – Google Marketing Live: 10 things get excited about in 2019 ...
Tags: Google, Sem, Ppc, Google Marketing, Google Ads, Google Annoucements, Google Marketing Live 2019, Bloofusion Google


Adwords Vs. Adsense: What's the Difference?

by Robert Clough During the 2017-2018 year, 84% of advertisers claimed they received success with PPC marketing. If your organization is debating about your next advertising strategy, investing in PPC marketing is a smart move. PPC, or pay-per-click, uses a combination of search terms and visual ads to promote your brand. You only pay when someone clicks on your ad. If you're researching different PPC markets, you probably came across Google AdWords and AdSense. These are both Google adve...
Tags: Google, Seo, Adwords, Ppc, Adsense, Google Adsense, Google Adwords, Don, Marketing and Advertising, AdWords AdWords, Robert Clough


Apply These 8 Tips to Improve Your Amazon Marketing Ads

Listing on Amazon gives you the opportunity to reach more customers, But it gets hard to capture shoppers’ attention in the crowded marketplace. Many merchants feel using Amazon Marketing Service (AMS) remains important. And promoting products with Amazon marketing ads helps drive high-quality traffic. It also increases conversion. Here are some advantages of using pay-per-click Amazon ads: These ads are highly visible on product search results pages. They can use granular targeting and segmen...
Tags: Google, Amazon, Sales, Ppc, ASIN, Amazon Learn, Marketing Tips, DepositPhotos, Amazon Marketing Services, Amazon PPC, Amazon Marketing Service, Amazon Sponsored Product Ads These PPC, Amazon Product Display Ads These PPC, Conclusion Amazon, However Amazon Marketplace


SEO for Startups: How to Establish Your Brand in Search

If you are a small company that is just starting out, you probably can not afford to spend time worrying about search engine optimization or ranking for competitive keywords. Why is this?  Because you need to focus on getting your startup off the ground.  You need to focus on getting business and money coming in.  SEO can take time.  That does not mean that you should completely ignore SEO for your startup.   What you should do are two things.  You should take care of the on-page facto...
Tags: Google, Wikipedia, Sales, Startup, Ppc, Mcdonalds, Facebook Twitter, Ford Toyota, McDonalds Now Google


A Second Set of Learnings from HeroConf 2019

Yesterday, Tim shared some of his key takeaways from HeroConf 2019. I’m here today to share some of mine. This was my first HeroConf and it did not disappoint. It also helps that it was just a regional rail ride away for me (I was born, raised and currently reside in the Philly suburbs). So, let’s talk about some of the learnings I loved and can’t wait to share with you. Your Target Audience Amanda Farley of SS Digital Media challenged us to think outside of our marketing viewpoints by think...
Tags: Google, Uncategorized, Sem, Ppc, Austin, Bing, Eta, Philly, Buzzsumo, Mark, Audience Targeting, Don, Tim, Pinterest Pinterest, Duane Brown, Digital Marketing Conference


Learnings from HeroConf 2019

Hero Conf 2019 was jam-packed with the usual brilliant content from the smartest minds in the industry, as over 600 PPC marketers gathered in Philadelphia. While each day included hours of sharing on topics across the spectrum of PPC, here are a few top themes from the conference. Think Audiences, Not Keywords With the evolution of new match types, PPC is increasingly moving past strictly structured keyword-focused advertising. Several sessions touched on audience-focused advertising, with st...
Tags: Google, Facebook, Instagram, Sem, Ppc, Philadelphia, Mary Hartman, Ppc Industry, Audience Targeting, Hanapin Marketing, Robert Brady, Michelle Morgan, Wilcox, YouTube Facebook, Digital Marketing Conference, Competitor Research


Google AdWords a Popular Form of Pay Per Click Advertising

"Pay Per Click" is typically an advertising system which is quite effortless to decipher and master. Daily nearly three hundred million searches are carried out on the Google, Yahoo, Bing, etc. These outcomes eighty percent of online traffic. So, to reach the maximal number of prospective customers, it is highly imperative to put your business website on all of these major search engines. Nonetheless, so that people see and click your site more often, it needs to be viewed at the top of the sea...
Tags: Google, Marketing, Ppc, Perth, Pay Per Click, Google Adwords, Ppc Management, Google Yahoo, Google Yahoo Bing, Rohit, Google Adwords Management, PPC Management Company, AdWords Agency, Adwords Perth, Bing Pay Per Click, Google AdWords the Front RunnerGoogle


Beginners’ Guide To Search Engine Advertising

Search engine advertising is more than just a buzzword. It’s a powerful way to drive traffic to your business. However, there’s a bit of a learning curve that keeps many businesses away from this area of online advertising. What exactly is Search Engine Advertising? Also commonly referred to as paid search, this is how websites get their ads to appear on the search engine results pages (SERPs). Any time you search for something online, you’re engaging with search engine advertising. It’s a high...
Tags: Google, Startups, Ppc, Bing, Online Marketing, Online Advertising, Others, Paid Search, Search Engine Advertising


Trust Factors: How Best Answer Content Fuels Brand Credibility

Page one. Answer box. The top result. In the minds of marketers, these prime destinations have largely been associated with SEO success. From the days of keyword-stuffing and algorithmic alignment to more nuanced modern approaches accounting for semantic voice commands , influencer integration , and search intent , edging competitors on that SERP has been a key source of aspiration. As it should be: heightened visibility on Google makes a big difference in terms of driving tr...
Tags: Google, Seo, B2b Marketing, Ppc, San Diego, Toprank Marketing, Brian Dean of Backlinko, Neil Patel, Dean, Lee Odden, SERP, EHS, Social Media Marketing World, Antea Group, Brody Dorland, Trust in Marketing


Bing Ads Launches Action Extensions

From the recent , to the , Bing Ads continues to introduce new features for advertisers. At the beginning of April, Bing launched Action Extensions, which allow you to include a call-to-action button with an ad in search results. This new extension is accessible globally in all languages currently available within Bing Ads. You can then link the button to a URL of your choice. Action Extension Appearance On a mobile device, the extension shows up as text beneath the ad. Within a desktop br...
Tags: Google, Sem, Ppc, Bing, Bing Ads, Digital Marketing, Ad Extensions, Action Extensions, Bing Ads New Features


What Real Small Business Owners Are Doing to Boost Their SEO

How can you improve your SEO without spending big bucks? Do you wish you knew the secrets to getting your business’s website on the top of search engine results? Join the club. For most small business owners, paying for the right to be on top is out of reach. Fortunately, that’s not your only option. Here’s what small business owners in a recent Clutch survey are doing to boost their SEO. Over one-third (36%) of small businesses say they have an SEO strategy. In addition, 38% more say they will ...
Tags: Google, Marketing, Sales, Siri, Seo, Ppc, Search Engine Optimization, Google Adwords, Clutch, Google Keyword Planner, KeywordSpy


7 Best SEO Trends Gaining Popularity In 2019

2019 is kicking into high gear and it’s time to consider what is likely to change in the digital marketing ecosystem this year and how the change will affect you. With the rate at which the digital marketing domain is getting revamped with social media, PPC, and content marketing as the major players, it can be hard and confusing to keep up with all of the changes. So, if you are eager to know what is in store for you with SEO in 2019, we compiled a list of 13 trends you should be aw...
Tags: Google, Advertising, Trends, Seo, Ppc, Artificial Intelligence, Bristol, Voice, Search Engine Optimization, Jamie FitzHenry


9 Ways To Turn Organic Website Traffic into Loyal Customers

Business owners are on a never-ending quest to generate more website traffic without having to pay more money. Unfortunately, their efforts are often misguided. Mostly due to a common misconception on how to increase traffic and build loyal customers. Some believe that the number of website visitors is dependent on the size of one’s budget. However, this information is incorrect and is most likely costing businesses money. There is a higher probability that businesses are spending their marketi...
Tags: Google, Marketing, Seo, Blogging, Customers, Ppc, John, Content, Do Keyword Research Know, Create Multi Organic Conversion Points, Share Customer Service


The Best Feature in the New Google Ads Editor: PPC Audits by @siliconvallaeys

Here's why Google's free PPC auditing tools – like the new Ads Editor and the Reports tab – are worth a try.The post appeared first on Search Engine Journal.
Tags: Google, Tools, Seo, Ppc, Paid Search


How to See Your Facebook Ad Preferences

Recently, we told you . Facebook is similar to Google in the fact that much of the information they use for advertising is information you have provided while using the platform. According to Pew Research Center, it’s estimated that a little over half (54%) of Facebook users have adjusted their privacy settings in the past 12 months but most users don’t understand how the newsfeed actually works. Additionally, many users are not aware that the site uses their traits and interests for advertis...
Tags: Google, Facebook, Instagram, Sem, Ppc, Pew Research Center, Facebook Audience Network, Facebook Company Products


Improve Your Quality Scores With These Simple Tips

Quality Score is a key metric that should be used to indicate the potential for keyword, ad group, and campaign success in paid search. On its face, Quality Score is simple: it measures the relevancy and cohesiveness of three components required for every PPC campaign: The keywords within an ad group The ad copy searchers see when an ad is triggered The landing page searchers visit after clicking your ad The more relevant and cohesive those three components, the higher your Quality Scores will b...
Tags: Google, Blogging, Ppc, Cpc, Ctr, Don, CTR Google


Elevate Startup Growth With These 3 Brand Promotion Tips

Elevating startup growth is definitely in the cards for most founders, and there are a number of ways to accomplish this goal. One of the most important with a heavy focus on long-term growth is boosting brand awareness. Regardless if daily operations are still happening in your spare bedroom or garage, your startup is in fact a brand. Building a brand is not simply an exercise new businesses need to do. It is a journey creates a foundation of all your other efforts will be built upon. For inst...
Tags: Google, Startups, Marketing, Brands, Ppc, Starbucks, Scott Goodson, Branding, Others, Ahmad Raza


4 Online Business Starting Tips You Simply Can’t Skip

By Michael Zhou Starting an online business is easier than ever. There are a long list of platforms and online how-tos that can help get you moving in the right direction, taking you from ideation to online business owner in as little as a week. And starting a new business can be pretty fun and exciting. “The beauty of the internet is that you can quite literally launch a business and make money online with very little to no capital,” R. L. Adams of Entrepreneur explained. “If you understand the...
Tags: Google, Business, Seo, Startup, Cta, Ppc, Right Now, Business Intelligence Development, Michael Zhou, R L Adams, Outerbox Design You, Esprittoday Online


A Complete Guide to PPC Ad Formats by @bigalittlea

Here's an overview of the major PPC ad formats that are available across Google Ads and Bing Ads.The post A Complete Guide to PPC Ad Formats by @bigalittlea appeared first on Search Engine Journal.
Tags: Google, Seo, Ppc, Paid Search


PPC Tweets You’d Only See on April Fool’s Day

We’re bringing a little humor to the blog today. Hope some of these make you chuckle! You know it’s April Fools Day if you happen to see these tweets today… #GoogleAds You asked, we listened. To keep our advertisers happy, we’ll be migrating back to the old interface.   #FacebookAds Our latest targeting innovations include “comment type” so you can target audiences based on the types of comments you want to include, exclude or create lookalikes from: Future paid endorser com...
Tags: Google, Sem, Ppc, Agency Life, April Fools, PPC Tweets


7 Ways To Promote Your Music And Grow Your Fanbase

In the modern music industry, being talented and unique isn't enough to help you stand out from the crowd of other artists, and gaining the kind of recognition you want in a competitive market requires careful strategizing, and a good understanding of your strengths. ________________________ Guest post by Becky Holton The present-day music industry is making it harder for aspiring musicians to gain fame and recognition. It’s not enough to just be talented or unique - you have to kno...
Tags: Google, Spotify, Music, Youtube, Ppc, Guest Post, News Media, Facebook Instagram, Becky Holton


The One-Hour Guide to SEO: SEO Strategy - Whiteboard Friday

Posted by randfishCan you learn SEO in an hour? Surprisingly, the answer is yes, at least when it comes to the fundamentals!  With this edition of Whiteboard Friday, we're kicking off something special: a six-part series of roughly ten-minute-long videos designed to deliver core SEO concepts efficiently and effectively. It's our hope that this will serve as a helpful resource for a wide range of people: Beginner SEOs looking to get acquainted with the field concisely & comprehensivelyClients, bo...
Tags: Google, Yahoo, Seo, Ppc, Czech Republic, United States, Middle East, South America, North America, Bing, Seattle Sounders, Portland Timbers, Seo Strategy, Don, Randfish, Rand Fishkin


Does Your Social Media Marketing Lack a Lead Conversion Strategy?

By Rehan Ijaz Social media marketing has gained a tremendous amount of attention over the past decade. Brands of all sizes are expected to spend $76 billion on social media campaigns by 2020. However, many businesses struggle to justify the investment. According to one poll, 60% of small businesses don’t realize a positive return from their social media budget. If you are struggling to get traction on social networks, then you may need to rethink your conversion strategy. One of the biggest mist...
Tags: Google, Business, Sales & Marketing, Ppc, Right Now, Rehan Ijaz, Rehan Ijaz Social


Amazon Curbs Advertising on Unprofitable Products, Highlights Key Differences with Google

Recent brought to light Amazon’s efforts over the last few months to prevent vendors from advertising products which lose money for the eCommerce giant. Vendors that sell these products are told the only way to become eligible again is to lower the prices they are charging Amazon for affected products. While Amazon has long paused ads for products whenever competitors such as Walmart forced Amazon to price match at a level that was unprofitable, vendors would formerly be allowed to advertise ...
Tags: Google, Amazon, US, Walmart, Sem, Ppc, Cpc, Amazon Amazon, Amazon Google, Google Express, Google Assistant Google, Amazon Curbs Advertising, Shopping Actions Google


Digital Marketing 101: What Small Businesses Need to Know

Small business owners know digital marketing is no longer secondary to traditional print marketing and advertising and is a great way for them to get more bang for their marketing bucks. (In fact, 95% of small businesses plan to increase spending on digital marketing this year.) But to get the best results, it’s important to understand digital marketing and keep up with digital marketing trends. Digital Marketing 101 What is digital marketing? It’s often thought of as “online marketing,” but ...
Tags: Google, Facebook, Instagram, Youtube, Digital, Sales, Ppc, Mms, Facebook Messenger, GMB, Digital Marketing, Omnichannel, Facebook Instagram, Digital Marketing Trends, Statista, Google My Business



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