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10 Conversion Optimization Tips to Increase Your Sales

Congratulations, you have created the world’s greatest new product or service. You have hired a world-class sales team, found product market fit, worked hard to obtain paying customers, and are distributing content via email and social to the ideal audience. There is just one thing. You haven’t optimized your website’s sales conversion rate. Houston, we have a problem. The website is your modern storefront. You can have the greatest of everything else with your business, but you will never gene...
Tags: Google, Sales, Nielsen, Houston, Evergage, ATF, Monetate, VWO, Landbot, Conversion Optimization Tips, Ez Texting


The Truth about Improving your Site SEO in 3 Simple Steps

If your business has a website, you know how important SEO is. Learning and mastering search engine optimization is a tactic most online business owners should prioritize. It’s not the most exciting thing to do, but it can pay off tenfold. For starters, building your organize SEO is free. All you have to spend is time. Once your site’s SEO improves, you can reap the benefits of increased traffic and leads. I know some business owners who rely heavily on SEO to drive their 6 and 7-figure busines...
Tags: Google, Facebook, Sales, Truth, Haro, Marketing Tips, Publisher Channel Content, Redirect Broken Links Google


New Facebook Small Business Podcast 3.5 Degrees Launched Today

Facebook’s (NASDAQ: FB) new podcast exploring the unique interactions of small businesses in our shrinking internet-based world launched today. “Three and a Half Degrees: The Power of Connection,” is named after a 2016 study released by the social media giant that found the internet has brought everyone closer together, halving what was once thought to be the six degrees of separation between people down to three. The inaugural episode “The Power of Social Good” features TOMS founder Blake Myco...
Tags: Apple, Google, Facebook, Ge, Iraq, Sales, Startup, Afghanistan, Breaking News, Jake Wood, TOMS, Team Rubicon, McDonald, Bryan, Fischer, U S Treasury Department


Social Media Startup Ideas: Make Dreams a Reality

Social media has become one of the most important parts of our lives. People browse on social media from waking up in the morning to falling to asleep. Social media has become one of the biggest platforms to gain an audience from. Many companies like Google, YouTube, Facebook, Instagram have become one of the topmost business houses of the time. Influence of the Internet The Internet has created a new era and brought vast changes in everyone’s lifestyle, more or less internet have become anoth...
Tags: Technology, Sales, Social Media, Ebook, Instagram Facebook, Social Media Marketer, Social Media Startup Ideas, Google YouTube Facebook Instagram, Social Network Concept


How to Negotiate Employee Benefits With Small Business Employers

When applying for a job, it’s easy to get overwhelmed by questions: do you want a salary or hourly rate? Is it better to be an employee or a contractor? What is the commute time, and can you work from home? The answers to these questions about employee benefits and workplace environment will shape your experience with a company. Despite that, many workers underestimate the importance of a great benefits package. Healthcare, retirement contributions, stocks options, and profit sharing, and paid t...
Tags: Google, Facebook, Business, Sales, Employee Benefits, Healthcare, Health Insurance, Negotiation, Vacation Time, Bureau of Labor Statistics BLS, FMLA, FLSA, Health Insurance Health, Employee Perks, Employee Performance Reviews, Small Business Hiring


3 Ways to Collect Quality Contacts Base for Blogger Outreach

You published five posts in February, zero in March, three in April. Does it sound like a proper guest blogging strategy? Well, clearly it doesn’t. The main idea of guest blogging is consistency and regularity. Since there are so many other bloggers and services, you risk being forgotten too soon because of such gaps. If you want to start doing real content marketing, you’ll have to plan up to 10 publications per month. And here is where the biggest problem appears: the lack of quality platf...
Tags: Google, Marketing, Sales, Blogs, Strategy, Content Marketing, Blogging, Business Blogging, Digital Marketing, Content Marketing Strategy


Microsoft Acquires New Technologies for Microsoft Dynamics AX

Technology has provided some great advantages and benefits to mankind as there are many software and applications that are offering their services to the people to make their work easy. There are many software and applications that have been designed by various software companies and organizations. And the software and applications are used to carry out various operations based on the type of software. For instance, graphic designing software is used for enhancing the graphics of a photo or a co...
Tags: Technology, Microsoft, Sales, ERP, Microsoft Dynamics AX, Technology Trends, Microsoft Dynamics ERP, Microsoft Acquires New Technologies


Why Small Businesses Need to Ditch SEO Gimmicks for Good

If you take a look at the New Year’s resolutions you made for 2019, they’ll likely contain some financial ones, ones where you plan to have a more profitable year. And, if you are a business owner or work in marketing, consider adding this resolution to your list: “I’m ditching SEO gimmicks for good.” When SEO was new, companies could toss up a piece of content that included word-for-word keywords and reap the benefits. As Google’s algorithm evolved and competitors began their own SEO efforts, c...
Tags: Google, Marketing, Sales, Seo, Content Marketing, Search Engine Optimization, Google Algorithm, Google Reviews


Chris Halaschek of Pindrop: As Smart Speakers Rise in Popularity, Synthetic Speech and Voice Synthesis is Something We Need to be Ready For

The huge annual Consumer Electronics Show (CES) is wrapping up today, and it seems for the second year in a row smart devices with voice assistants like Amazon’s Alexa and Google’s Assistant were the talk of the show… pun intended.  With Amazon recently announcing they’ve sold over 100 million Echo devices, and analyst estimates saying Google has sold about half that amount of Google Home devices, it’s easy to see that we’re getting quite used to interacting with smart devices.  But in order of...
Tags: Google, Amazon, Interviews, Sales, Atlanta, Dc, West Coast, Einstein, University Of Maryland, Alexa, Cto, Pindrop, Voice Synthesis, Google Home, Google Duplex, Chris Halaschek


Top 13 Factors That Can Determine Your Website’s Credibility!

No wonder that every website owner wants to attract more visitors to the site. Be it a webmaster or the owner of a large business everyone wants to outdo competitors and get their site ranked in the top. Of course, there is no exact formula for doing it. However, there are some factors that can significantly increase the trust of your site.   Following are the top 13 factors that can have a significant impact on your website’s rank in search engines. Let’s consider them one by one. 1. Domain na...
Tags: Technology, Web Design, Sales, Seo, Websites, Usability, Twitter Facebook Pinterest


Warning: “GDPR Extortion” Could Hurt Your Business, Here’s What to Do!

Most US-based business leaders are at least somewhat familiar with the GDPR (EU General Data Protection Regulation.) Although this broad set of data regulations is designed to protect the privacy of citizens in the European Union, it will significantly affect US businesses as well. It will also likely lead to a new and costly cybercrime: “GDPR extortion.” How will EU-based data regulations affect businesses in the US? What is GDPR extortion? How can businesses protect themselves? These are the ...
Tags: Google, US, Sales, Research, Eu, European Union, European Commission, Gdpr, Equifax, EU General Data Protection Regulation Although


Easy-to-Follow Rules to Make your Office More Secure

As a business owner, staying safe in the office and enhancing your employee’s security in the workplace may be one of the most important things you have to handle. We all have the right to know that we work in a safe and secure workplace and that the chances to fall victims to various incidents in the workplace are slim to none. For this reason, you have to pay extra attention to your on-premise security as well as what cybersecurity measures you take to protect your employees and yourself, at t...
Tags: Security, Facebook, Technology, London, Sales, Security Cameras for Extra Security Security


Digital Entrepreneurship Doesn’t Have to be Hard, Brush Up on These 3 Skills

Ready to level up in your business this year? You have a fresh start so aside from setting goals and determining your focus you need to take action. You can do this by developing new skills that will help your business succeed. If you’re a digital entrepreneur, you know that the online business work is always changing. It’s crucial that you focus on continuing your education and gaining new skills to help your business evolve. Digital Skills for 2019 Here are 3 business skills digital entrepr...
Tags: Google, Facebook, Sales, Mike Pearson, Technology Trends, Publisher Channel Content, Facebook Ads Facebook, SEO Search Engine Optimization SEO, Digital Skills


Youtube Ads: How to Launch Your YouTube СAmpaign

Cyrus McCormick said: ‘Trying to do business without advertising is like winking at a pretty girl through a pair of green goggles. You may know what you are doing, but no one else does.’ Obviously, advertising is an important part of any business strategy. Basically, that is how the prospects hear about your business. That is why you should thoroughly think about this point. Without a doubt, these days there are a lot of startups. Thus, you definitely need to stand out from the crowd. All in ...
Tags: Google, Technology, Youtube, Sales, Social Media, YouTube Marketing, Cyrus McCormick, Youtube Tools, Youtube campaign, Main Formats of Advertising YouTube, TrueView In Stream, TrueView Video Discovery, Eye Squire, YouTube Video Advertising Well, Standard Display Method Choose


Determine the Suitable Web Design Agency for Your Project

When thinking of building your business website, you usually consider many aspects, such as the cost, the quality, the delivery time, the after sales, etc, hence you’ll always keen to choose the right web design agency from the beginning & not bounce between agencies & lose both your time & cache. In the below article we’ll present 4 questions you shall ask yourself & your web design agency before starting a project.   What’s your website main goal? I myself consider this as the most imp...
Tags: Google, Amazon, Business, Sales, Website, HRMS


What You Need to Know About Types of Video Captions

Way back in 1983, I got my first caption decoder. It was a box about the size of two stacked DVD players. (As shown in header photo from Smithsonian.) Whenever I recorded TV shows, the captions burned into the video. That means I could take the tape and watch the show on any player and […]
Tags: Videos, Business, Video, Uncategorized, Sales, Social Media, Tech, Content Marketing, Digital Marketing, Inclusion, Captions, Closed-captioning, Closed-captions


The 10 Best Things I Heard During 250 Radio Interviews

I’m always searching for new, targeted solutions to help small businesses become unstuck. Which is why my radio show, The Small Business Radio Show has been paramount. Each week for the last ten years, I’ve invited the top guest to share tips for growing a business. On my radio show, I talk to alot of business people. I interviewed over 250 people in 2018. Here are the 10 best things I learned: “What you can offer are things that are more magical.” Brand yourself as a market spec...
Tags: Google, Sales, Social Media, San Francisco Giants, John, ABO, Seth Godin, Cronin, Lochhead, Longo, Amazon Amazon, Bruce Bochy, Bob Burg, Jackie Freiberg, Neel Grover, Himmelstein


Why Atlanta Is the Next Great Place for Fintech Entrepreneurs

By Charlie Whitfield Fintech is one of the fastest-growing technology sectors, and Atlanta is emerging as one of its top locales. One recent sign of that emergence is the FinTech Academy, a statewide talent development initiative launched through a collaboration between the University System of Georgia and local fintech companies. The University System, along with private sponsors, plans to invest more than $20 million into the program during the next three years, as reported by the Atlanta Jour...
Tags: Florida, New York, Technology, California, Finance, Sales, Atlanta, Georgia, United States, Silicon Valley, Fintech, Fis, Georgia Tech, Valley, Georgia State University, SBA


7 Skills That Looks Awesome on Your Marketing Resume

In recent years, we have seen fast growth in marketing-related jobs.  Marketing roles are more important than ever to every company and industry, especially in business and technology. Many young professionals who enjoy creativity and promoting new ideas are all drawn to various marketing careers.  From social media marketing to marketing analysts, there are many types of jobs now available for those who have a degree in marketing. Though about 93% of employers say that soft skills are an es...
Tags: Google, Resume, Marketing, Sales, Social Media, Cms, Marketing Skills, Marketing Resume, Content Marketing Skills Content, CMS CRM Skills Having


Trends for Small Businesses to Leverage in 2019: Voice and Philanthropy

? In December, I had the opportunity to host a “diversity in tech” session at Salesforce’s World Tour stop in Atlanta. These world tour events are a great way to get a taste of the what goes on at the company’s huge annual user conference — Dreamforce — if you can’t make it to San Francisco to be with 170,000 attendees. Two Important 2019 Small Business Trends A few themes from the event – which I originally heard at Dreamforce in September – reinforced my thinking that a couple of trends ...
Tags: Google, Amazon, US, Sales, San Francisco, Atlanta, Salesforce, Alexa, Dreamforce, Technology Trends, SBT, Google Home, Alexa Siri, Einstein Voice, NPR Edison Smart Audio, Adobe s State of Voice Assistants


How to Develop a Flexible SEO Strategy for Businesses

If you’re an SEO analyst or strategist, you need to have your eyes and ears open to the changes in the digital landscape. Nothing is set in stone when it comes to SEO, and you need to be ready for the changes to ensure fulfillment for your clients goes smoothly.   Along with these SEO changes, you’ll also experience changes in the business requirements of your clients. So, are you ready to switch gears and realign your SEO strategy?     Google never fails to update its algorithms, which always s...
Tags: Google, Business, Sales, Seo, Analyze Keywords Changes


How to Use Email Marketing to Boost Seo in 2019

  You might be wondering… what is email marketing in SEO? What is the relationship between email marketing and search engine optimization (SEO)? Email marketing has no direct impact on SEO because emails are not indexed or ranked by Google. And because emails are used typically to increase open rates and click-through-rates (CTR), some marketers believe that email marketing has no link to SEO. But they’re wrong because email marketing is a great resource tool you can use to improve y...
Tags: Google, Facebook, Email, Marketing, Sales, Seo, Allen, Neil Patel, Cyrus Shepard


75 MILLIONS of WEBSITES ARE POWERED by WORDPRESS, WHAT ARE YOU WAITING For?

Looking for a platform to host your blog? Here I will explain to you why WordPress has been the best choice out there for experienced and new bloggers alike. Which platform are you using to for your blog? If you have been blogging for sometimes, it is not hard to realize that it seems like everyone is using WordPress these days. In fact, WordPress powers about 20% of the websites on the Internet. So if you are not in this platform’s community, it can be a bit lonely. Why there are so many peopl...
Tags: Technology, Wordpress, Sales, Wordpress Plugins, Namecheap, WordPress WordPress, WordPress org WordPress


Why Atlanta Is the Next Great Place for Fintech Entrepreneurs

By Charlie Whitfield Fintech is one of the fastest-growing technology sectors, and Atlanta is emerging as one of its top locales. One recent sign of that emergence is the FinTech Academy, a statewide talent development initiative launched through a collaboration between the University System of Georgia and local fintech companies. The University System, along with private sponsors, plans to invest more than $20 million into the program during the next three years, as reported by the Atlanta Jour...
Tags: Florida, New York, Technology, California, Finance, Sales, Atlanta, Georgia, United States, Silicon Valley, Fintech, Fis, Georgia Tech, Valley, Georgia State University, SBA


In A Tight Labor Market: 6 Ways Companies Must Step Up Their Game in 2019

This guest post is provided by Keith Johnstone, Peak Sales Recruiting Head of Marketing, The U.S. economy is thriving – the GDP growth rate hit 4.1% in 2Q2018, the highest in almost four years – making it a great time for companies to expand. But that takes people and there are currently more open jobs than candidates to fill them. Unemployment dropped to 3.7% in 2018 (the lowest rate since 2000) and is forecast to fall further to 3.5%. The ability to recruit the necessary talent could be the di...
Tags: Apple, Google, Business, Microsoft, Steve Jobs, Employment, Sales, Johnson, Southwest Airlines, Staff, Caterpillar, Keith, Facebook Twitter LinkedIn, Silicon Valley Unicorns, Labor Market, Keith Johnstone


How to Build an Effective Content Distribution Plan

  How can you build an effective content distribution strategy? What if I told you there is an easy way to build a powerful content distribution channel that actually works. Yes, there is a way… and all you have to do is apply some simple steps in the process. But why do you need a distribution strategy? Because a proficient content distribution plan will get your content in front of your target market and enable you to create bonds with your buyer persona. This will result in trust a...
Tags: Google, Facebook, Instagram, Marketing, Sales, Marketing Strategy, Ppc, Buffer, Cpc, Google Adwords, Larry, Content Marketing Institute CMI, Larry Kim of WordStream MobileMonkey, Business People Working in Office


75 MILLIONS of WEBSITES ARE POWERED by WORDPRESS, WHAT ARE YOU WAITING For?

Looking for a platform to host your blog? Here I will explain to you why WordPress has been the best choice out there for experienced and new bloggers alike. Which platform are you using to for your blog? If you have been blogging for sometimes, it is not hard to realize that it seems like everyone is using WordPress these days. In fact, WordPress powers about 20% of the websites on the Internet. So if you are not in this platform’s community, it can be a bit lonely. Why there are so many peopl...
Tags: Technology, Wordpress, Sales, Wordpress Plugins, Namecheap, WordPress WordPress, WordPress org WordPress


Applied Artificial Intelligence in Healthcare Diagnosis

If you follow the emergence of Artificial Intelligence in your daily routine, its applications in the field of healthcare should not stun you. If technology today drives cars as well as comprehends human language, it is all due to AI. In fact, machine-human conversation without human intervention is a remarkable feature of AI. Its applications in healthcare diagnosis are extraordinary too. Artificial intelligence companies in India are working towards the advancements in healthcare in terms of t...
Tags: Google, Technology, Berlin, India, Sales, Cisco, Essex, Deep Learning, Personal Growth, Tensorflow, Demis Hassabis, Babylon Health, Babylon, AI Technology, Machine Learning Technology, Ada Health


How Instagram Stories Are Changing Marketing

By observing every step in the last eight years, it’s evident that Instagram is much more than just a member of the popular social media group. It started as a website with socially-related goals and an artistic outlet, but it turned out to be something more. Not just a photo-sharing platform anymore, Instagram has become a powerful marketing tool. A big reason for this is the Instagram Stories feature, a feature that’s being used by more than 400 million users . These peculiar temporary po...
Tags: Google, Facebook, Instagram, Sales, Instagram Stories, IG Stories


Cyber Security: A Major Concern for Public Sector

Security breaches are booming and blooming all over the globe, dominating the headlines lately. This calls for taking adequate measures to future-proof oneself. Now just like banking, manufacturing, shopping, entertainment, even public sectors face endless challenges in regards to data security. In fact, the rise in mobility, cloud computing, and other tech has resulted in IT administrators becoming insomniac. Cyber-attacks are often found targeting government sectors, have you ever wondered why...
Tags: Security, Technology, Sales, Cybersecurity, Don



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