Tech


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LeadSpark gives you fully serviced Facebook lead campaigns

LeadSpark offers real estate agents fully managed Facebook lead-generation campaigns and live follow-up for up to six months.
Tags: Facebook, Technology, Marketing, Social Media, Social Media Marketing, Radio, Marketing Software, Lead Generation, Facebook Marketing, Lead Gen, Social Media Leads, Select, PROPtech, Facebook Leads, Lead Nurture, Tech Reviews


RealScout launches its largest buyer graph yet in LA

RealScout has added its 16th Buyer Graph cohort in Los Angeles, according to an announcement on Wednesday. A record-breaking 24 local brokerages will now share real-time anonymized buyer data and habits on the Buyer Graph platform, which enables agents and brokers to make quicker and more accurate pricing decisions.
Tags: Technology, La, Los Angeles, Radio, RealScout, Select, Property Data, Andrew Flachner, Climatecheck, LA buyer graph, RealScout Buyer Graph


Redfin CEO, Zillow pour cold water on TikToker’s iBuyer theory

A recent viral video suggested iBuyers could jack up the prices of homes. But one expert called the theory "fairly conspiratorial," and iBuyers themselves said they still have a tiny share of the market.
Tags: Amazon, Technology, Wall Street, Walmart, Radio, Las Vegas, Nevada, Zillow, Costco, Target, Redfin, Glenn Kelman, Phoenix, NAR, Keller Williams, National Association of Realtors


Echovate’s latest iteration helps build better teams

Part of what's new is a mentorship adviser, a tool that juxtaposes new agents' profiles with existing performers to determine who in-house could best help them assimilate and succeed.
Tags: Technology, Radio, Teams, Agent, Human Resources, Coaching, Team Building, Mentorship, Hiring Tips, Select, News Brief, Behavioral Analysis, Echovate, Agent Teams, Agent Recruiting, Agent Hiring


Strategy and digital business transformation define the new Placester

Placester Codeless websites have been renovated from the studs up for enhanced artistic manipulation, faster live edits and extensive content flexibility.
Tags: Technology, Marketing, Radio, Agent, Websites, Online Marketing, Placester, Digital Business, Marketing Automation, Select, News Brief, Sales Automation, Website Marketing, Placester Concierge Custom, Broker Tools, Marketing Vendors


Instashowing spends investment on buyer tour, offer submission tools

After nabbing $4 million in May 2021, listing showing software Instashowing has launched updates that include tools for submitting and managing offers and arranging buyer tours.
Tags: Technology, Listings, Radio, Offers, Home Tours, Select, News Brief, Real Estate Technology, PROPtech, Home Showings, Showing Homes, Marketing & Branding Month, Instashowing, Offer Management, Theme-month-202109, Listing Software


Showingtime’s offer management platform sees surging interest

Real estate professionals in the U.S. and Canada used ShowingTime's Offer Manager to handle more than 120,000 offers over the past year.
Tags: Florida, Technology, Data, Radio, Canada, Mls, Offers, Zillow, Keller Williams, Select, News Brief, Multiple Listing Services, Michael Lane, Showings, Showingtime, Joe Kipping


Placester rolls out new solution for managing outsourced creative services

Marketing technology company Placester has launched a new product to help brokers manage the hiring of outsourced creative professionals.
Tags: Technology, Marketing, Radio, Graphic Design, Placester, Digital Marketing, Select, News Brief, Creative Services, Agent Websites, Inman Innovators, Brokerage Websitess, Placester Concierge Custom


Fewer homes sell in August than last year, a first since pandemic boom

Home sales declined in August on a seasonally adjusted basis, settling in 6 percent lower than the same time last year.
Tags: Technology, Radio, Redfin, Markets & Economy, Brokerage, Select, Home Prices, Home Sales, Home Inventory, Daryl Fairweather, Coronavirus


Ribbon raises $150M round, vows to expand into half of US by 2023

Currently, the homeownership startup operates in North Carolina, South Carolina, Tennessee, Georgia, Texas and Florida.
Tags: Technology, US, Radio, Mortgage, Greylock, Bain Capital Ventures, Ribbon, Greenspring Associates, Select, News Brief, NFX, NYCA, Thomvest, Shaival Shah, Banking & Lending, Jake Seid


It looks like the US is headed for a 2nd wave of homeowner reshuffling

A large share of employees want to work remotely, but some say their employers' lack of guidance on this policy is delaying big decisions.
Tags: Technology, US, Remote Work, Workers, Radio, Employees, Websites, Survey, Zillow, Markets & Economy, Select, Employers, Pandemic, Home Market, Chris Glynn, Meghan Reibstein


Compass dives further into title insurance with latest acquisition

The deal to acquire LegacyTexas Title Co. follows acquisitions of two other title companies and will ultimately make Compass's title services available in six states and Washington, D.C.
Tags: Florida, Texas, Technology, California, Washington, Radio, Dallas, Compass, Title, Industry News, Modus, Brokerage, Select, News Brief, Title Insurance, Escrow


Opendoor surpasses 42-market expansion goal 4 months early

With the rollout of services in Washington D.C., Cleveland and Columbus, Opendoor has officially surpassed its expansion goal set in March.
Tags: Technology, Washington, Uncategorized, Radio, Cleveland, Select, Opendoor, Eric Wu, iBuyer, Andrew Low Ah Kee, Market Expansion, Columbus Opendoor


Pacaso raises $125M with Softbank-led Series C round

The company's model allows multiple parties to co-own luxury second-homes in locations such as Lake Tahoe, Aspen, Napa and Malibu. It operates in 25 markets to date.
Tags: Technology, Softbank, Radio, Luxury, Zillow, Malibu, Dotloop, Austin Allison, Spencer Rascoff, Select, News Brief, Second Homes, Luxury Vacation Homes, Property Portfolio, Luxury Lens, Craig. C. Rowe


Constellation1 launches accounting, commission management solution

Real estate technology company Constellation1 is launching new software for back-office accounting tasks and commissions management. Brokers can use the new system in conjunction with all variations of commission splits and payout arrangements, eliminating accounting workarounds due to software limitations.
Tags: Technology, Radio, Teams, Accounting, Dotloop, QuickBooks, Select, News Brief, Commission Structure, Real Estate Software, Skyslope, Back Office Software, Constellation1, Back-office Reporting, Commissions Management, Constellation1 Commissions


Agents are using TikTok’s popular ‘chopping dance’ as a marketing tool

The rise of TikTok has given real estate agents another social media platform — and a trendy new dance — to help promote their business.
Tags: Technology, Marketing, Radio, Agent, Select, Tiktok, Marketing & Branding Month, Theme-month-202109, Chopping Dance


Orchard raises $100M to become real estate’s latest $1B unicorn

New York-based Orchard has raised $100 million in a Series D funding round, lifting its total equity to $255 million and a valuation of more than $1 billion.
Tags: New York, Technology, Radio, Industry News, Orchard, Select, Banking & Lending


Offerpad stock surges on second day of trading as iBuyers see gains

Offerpad's stock spiked 27 percent on Tuesday before settling back down to $10 per share as investors continued to show interest in iBuyers.
Tags: Technology, Investing, Radio, Websites, Zillow, Redfin, Industry News, Brokerage, Select, Opendoor, Offerpad, iBuyer


Instagram and Facebook made easy: 30+ tips every agent needs

Social media is a huge undertaking in real estate, but it’s also a powerful, mostly free tool that can reach more clients with less effort, if you do it right. Here are the tools and tips you need to make it easy from social media guru Katie Lance.
Tags: Facebook, Video, Music, Technology, Instagram, Marketing, Social Media, Insights, Story, Service, Radio, Stories, Teams, Agent, Gifs, Fonts


Home inventory healthier in cities than suburbs, where buyers spar

Suburbs have made up a growing share of Zillow's top areas by views per listing — a product of the pandemic's effect on inventory.
Tags: Technology, Boston, Listings, New York City, Cities, Radio, Philadelphia, Zillow, Suburbs, Markets & Economy, Select, “How America Views Homeownership” survey, Views Per Listing


Inman Review: Beans Tour is an app for managing home tours

The Inman technology review of Beans Tour finds the real estate app to be a well-designed, navigation-driven mobile solution for buyer's agents to create and manage property tours.
Tags: Apps, Technology, Iphone Apps, Radio, Android Apps, Home Buying, Mapping, Home Tours, Industry News, Select, Showings, Open Houses, Map Apps, Property Tours, Tech Reviews, Home Search


The homebuyer in 2021? Middle-aged, married and college educated

Zillow Group's 2021 Consumer Housing Trends Report breaks down what buyers looked like in 2021, what they wanted most and how that compared to previous years.
Tags: Technology, Data, Competition, Radio, Migration, Discrimination, Zillow, Open House, Zillow Group, Home Tour, Single-family home, Markets & Economy, Select, Condo, Pandemic, Townhome


Redfin extends iBuyer service into select areas in Atlanta, Nashville

With these latest moves, the Seattle-based brokerage is now offering instant cash offers to sellers in 27 markets throughout the country.
Tags: Brokerage, News Brief, Select, Technology, Ansley Atlanta Real Estate, Atlanta, Expansion, Ibuyer, Nashville, Redfin, RedfinNow, Tennessee


EXp World Holdings expands into Germany

The expansion comes amid a period of rapid global growth for eXp, which says it now has more than 62,000 agents world wide.
Tags: Hong Kong, Europe, Japan, Technology, Mexico, Germany, Spain, Colombia, Radio, Italy, Brazil, Puerto Rico, Industry News, EXP, Realogy, Brokerage


Listing feedback doesn’t matter. Stop worrying about it

It doesn’t matter how easy it is to provide feedback through technology now — some buyer’s agents are just not going to do it. There isn’t any point in making a big deal out of it. Here's why.
Tags: Technology, Opinion, Service, Radio, Agent, Columns, Expectations, Feedback, Agents, Brokerage, Select, Homesellers, Buyer's Agents, Listing Technology


Halo’s rent-to-own model gets $450M boost

Halo, a company that provides renters a pathway to ownership, announced in a press release it has raised $450 million to broaden its national reach.
Tags: Technology, Halo, Radio, Venture Capital, Select, News Brief, Series D funding, Ibuyers, Divvy Homes, Rent-to-own, Renting Vs Buying, All-cash offers, Series C funding, Churchill Real Estate


Confused? Here’s how landing pages and single-listing websites differ

Landing pages and single-property websites are unique online presences, and understanding the differences can help real estate agents become better at marketing.
Tags: Technology, Web Content, Radio, Websites, Content Management, Landing Pages, Select, Website Marketing, Theme Months, Property Websites, Single-property Websites, Listing Tech Month, Listing Tech, Brokerage Landing Page, IDX sites, Targeted Landing Pages


Inman Review: Hate writing listing descriptions? Agently’s AI can help

For the individual agent who needs to get off the ground quickly and affordably or who simply needs help writing listing descriptions, Agently is a good investment.
Tags: Technology, Opinion, Advertising, Marketing, Social Media Marketing, Radio, Lead Generation, Marketing Automation, Facebook Advertising, Marketing Technology, Select, Real Estate Technology, Tech Reviews, Agent Websites, Listing Descriptions, Proptech Reviews


Opendoor launches self-guided virtual walk-throughs for sellers

Homesellers using Opendoor can now complete their interior home inspection through uploaded videos and photos, according to a company announcement on Tuesday.
Tags: Technology, Radio, Select, Opendoor, Eric Wu, Ibuyers, Ibuying, Virtual Home Tour, Virtual Home Inspections


Keller Williams’ tech pivot wins over fans, but could face hurdles

Gary Keller pronounced Keller Williams a tech company in 2018. What has happened in the time since, and where does KW go from here? Tune in all week at Inman for our Deep Dive on Keller Williams.
Tags: Facebook, Florida, Texas, Technology, Instagram, Artificial Intelligence, Radio, Teams, San Antonio, CRM, Industry News, Command, St. Petersburg, Collabra, Inman, Keller Williams



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