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Pre-(Publish and Perish)

Guest post by Evangelos Georgiadis Quite a few posts have recently focused on papers,publications and venues; "optimal" venues for papers under different objective functions,e.g. minimizing carbon footprint while maximizing community building, networking as well as information sharing, see Moshe Vardi. Here we would like to take a closer look at one of the key assumptions -- the paper. In order to generate a paper, one needs to come up with a result, something novel, fresh or interesting to sa...
Tags: Google, Japan, Seo, Eureka, Rio, Aspen, Nassim Taleb, Simons, Murray Gell Mann, Lance Fortnow, Moshe Vardi, Jacques Hadamard, Helmholtz, Knuth, Hermann von Helmholtz, Evangelos Georgiadis


8 Creative Ways To Improve Your SEO (Search Rankings)

This article has been contributed by Adam Petty. It’s 2020. The online world is bigger than ever. With so much information out there it can be hard for your customers to find you, let alone spend their precious time engaging with your content. The top result on Google has a 33% chance of getting clicked. The second? A mere 15% and it only gets worse as your page ranking falls. It is for this reason that companies invest heavily on improving their SEO, competing for the top page rankings on Googl...
Tags: Google, Design, Wordpress, Seo, Content Marketing, Guest Articles, Google Search Console, Guest Article, Web Design & UX, Blogging & Content Marketing, Adam Petty


How to Get Your Web Developer on Board with SEO [Bonus PDF] - Whiteboard Friday

Posted by BritneyMullerYou've figured out what's wrong, and you've delivered a laundry list of demands to your web dev team: re-index these pages, fix this duplicate content, redirect these URLs... but how often are those fixes prioritized, and how much time do you invest in pushing to get them there?Cultivating a positive, productive relationship with your web developers is one of the smartest (and most empathetic) things you can do as an SEO. After all, they're your other half, the key to gett...
Tags: Google, Seo, Britney Muller, BritneyMuller, BritneyMullerYou


Search Buzz Video Recap: Google February Search Update; Local Update & Keywords, Bing Clarifying Questions, Review Snippets & Google Partner Program Changes

This was a busy week; we had a big Google search ranking algorithm update that Google didn't fully confirm but it maybe was a bug that Google reversed, it is hard to say, I explain it all in the video. There may have been a Google local search...
Tags: Google, Seo, Search Buzz Video Round Recap, Local Update amp


Google’s New Partner Program Requirements Show No Love for Agencies & This Week’s News [PODCAST] via @shepzirnheld

This week on Marketing O'Clock, we're talking about the new requirements for Google Partners and other digital marketing news.The post Google’s New Partner Program Requirements Show No Love for Agencies & This Week’s News [PODCAST] via @shepzirnheld appeared first on Search Engine Journal.
Tags: Google, News, Seo, Google Partners, SEJ Network


Google My Business Notifying After Deleting Reviews

Francisco CV shared a screen shot of Google My Business emailing him after a review was deleted from his (or his clients) Google local listing. The email comes from Google My Business with the subject line "We have deleted a review of your business profile."
Tags: Google, Seo, Google Maps, Google My Business, Francisco CV


Google On Using Dublin Core Schema: Just Use Normal Titles & Descriptions

Google's John Mueller was asked if it would be helpful for you to implement Dublin Core schema on your pages. John Mueller responded on Twitter "I'd just use normal titles & descriptions."
Tags: Google, Seo, Dublin, Google Search Engine Optimization, John Mueller, Dublin Core


SEMs Not Happy With New Google Partner Program Requirements

Google announced new Google Ads Partner program requirements this week and the SEM and advertiser community is not happy with these changes. The big changes are doubling the ad spend, more of your company need certification and requirements to adhere to Google's recommendations over what might be best for the client.
Tags: Google, Seo, Google Adwords, Google Ads Partner


Digital Marketing News: Record Influencer Spending, Google’s Gmail Shopping Ads, Pinterest’s Verified Merchant Program, & Twitter Engagement Stats

Facebook Adds 'One-Time Notification' API to Messenger for Business Facebook has given marketers new options for contacting consumers who have agreed to notifications, with the release of an API token system that will enable expanded brand-to-customer contact choices, the social media giant recently announced. Social Media Today Twitter says ad tech and product updates will improve direct response advertising Twitter saw fourth quarter advertising revenues climb by some 12 percent to $885...
Tags: Google, Facebook, Pinterest, Youtube, Seo, Online Marketing News, Lee Odden, Gmail Google, Nick Nelson, Social Media Today Google, Digital Marketing News, Social Media Today Twitter, TopRank Marketing TV YouTube Channel, Marketoonist Tom Fishburne, Record Influencer Spending Google, Facebook Adds One Time Notification API


How to Optimize AMP Stories for Google Search Results via @MattGSouthern

An official set of recommendations concerning SEO for AMP stories is now available from the AMP Open Source Project.The post How to Optimize AMP Stories for Google Search Results via @MattGSouthern appeared first on Search Engine Journal.
Tags: Google, News, Seo, SEO for AMP


Logo and Brand Design for Churches in 2020

What does logo and brand design for churches in 2020 look like? This article is going to explore the most recent trends for logo and brand design as well as the relationship between these two distinct parts of your church’s marketing strategy. I also want to explore important factors that you need to take into consideration with your logo’s design specifications. 2020 is here and I think by now most churches understand that they need a good quality design to reach people. Our culture thanks t...
Tags: Apple, Seo, New Logo, Every church


Google’s Mobile-First Indexing: Everything We Know (So Far) via @mindyweinstein

Are you current on your mobile-first indexing information? This article consolidates everything we know, so far.The post Google’s Mobile-First Indexing: Everything We Know (So Far) via @mindyweinstein appeared first on Search Engine Journal.
Tags: Google, Mobile Search, Seo


Leverage Python and Google Cloud to extract meaningful SEO insights from server log data

This is the first of a two-part series about how to scale your analyses to larger datasets from your server logs. Please visit Search Engine Land for the full article. [Author: Charly Wargnier]
Tags: Google, Seo, Charly Wargnier


Google Video SEO Explained: On Page, Multimedia, Black Hat & Search Console

Google has posted in the Search for Beginners section of the Google Webmaster YouTube channel an SEO Explained video. This video goes through the basics of SEO including on page SEO, multimedia SEO, black hat SEO and how to use Search Console and more.
Tags: Google, Seo, Google Search Engine Optimization


Google Says Keywords In Google My Business Descriptions Impacts Local Rankings; Local SEOs Say No

Here is an interesting move by Google. Google updated its improve your local rankings help document to show an example of how keywords in your business description can help improve your local rankings. But local SEO experts say that is not how it works and keywords in the description have no impact.
Tags: Google, Seo, Google Search Engine Optimization, Google Google


Google Tests New Home Page Design

Someone on Twitter shared a Google home page test with me. The new test has a few noticeable changes; the first is the blue background on the Google Search button, the blue (or white) font in the buttons and the final thing is the microphone button is outside of the search box.
Tags: Google, Seo, Google Search Engine


Google Responds To February 2020 Update Saying "We Do Updates All The Time"

Danny Sullivan from Google responded to numerous questions about the unconfirmed Google February update early this morning saying "We do updates all the time." This is the same statement he made for the November update.
Tags: Google, Seo, Danny Sullivan, Google Search Algorithm Updates


Google Ads Now Displays Annotations In Change History Report

Google announced that you can now see your annotations in your change history report and reporting data within Google Ads. Google said "To help you understand the impact of your campaign changes, you can now view changes annotated in your performance charts."
Tags: Google, Seo, Google Adwords


6 Reasons to Run Responsive Display Ads (& 2 Reasons Not To) via @GrpTwentySeven

Responsive display ads can play a helpful role in your Google Ads program. Here's why you should take another look.The post appeared first on Search Engine Journal.
Tags: Google, Seo, Digital Advertising


The Changing Landscape of Google’s SERPs with Peter Leshaw [PODCAST]

Digital marketing consultant Peter Leshaw talks about how Google's SERPs are changing and what you need to pay attention to.The post The Changing Landscape of Google’s SERPs with Peter Leshaw [PODCAST] appeared first on Search Engine Journal.
Tags: Google, Seo, Search Podcast, Peter Leshaw


Google Partners Program Puts New Requirements on Companies via @MattGSouthern

A new Google Partners program is launching later this year, which may require current partners to make changes.The post Google Partners Program Puts New Requirements on Companies via @MattGSouthern appeared first on Search Engine Journal.
Tags: Google, News, Seo, Digital Advertising, Google Partners


Google: ‘We do updates all the time’ — somewhat confirming February update rumors

There was an update, in fact, multiple updates, but that is normal Google said. Please visit Search Engine Land for the full article. [Author: Barry Schwartz]
Tags: Google, Seo, Barry Schwartz


Big Google Partners program changes are coming: What you’ll need to qualify

New requirements for agencies to achieve and maintain Google Partner status take effect starting in June. Please visit Search Engine Land for the full article. [Author: Ginny Marvin]
Tags: Google, Seo, Ginny Marvin


TechTarget cites technical SEO issues as reason for 25% decline in Google traffic

In TechTarget’s recent earnings report, the company said unpaid traffic represented 94% of overall traffic in the quarter. Please visit Search Engine Land for the full article. [Author: Barry Schwartz]
Tags: Google, Seo, Barry Schwartz, TechTarget


Google backtracks on using (relevant) keywords in your Google My Business description

An update to the help page about adding keywords to improve visibility in local search results was disputed by local SEOs and quickly removed. Please visit Search Engine Land for the full article. [Author: George Nguyen]
Tags: Google, Seo, George Nguyen


Google Confirms: No Core Update via @martinibuster

Google confirmed that there was no Google update. This is what happened.The post Google Confirms: No Core Update via @martinibuster appeared first on Search Engine Journal.
Tags: Google, News, Seo


Google Ads Makes it Easier to Review a Campaign’s Change History via @MattGSouthern

An update to Google Ads will make it easier to determine how campaign changes impact ad performance.The post appeared first on Search Engine Journal.
Tags: Google, News, Seo, Paid Search


How To Find Trending Products To Sell Online (2020)

Are you still trying to find out what to sell online? Starting your first online store can make your anxiety go off. You want to hit a “ball” with your first idea, but you also don’t want to chase unicorns. Read more… The post How To Find Trending Products To Sell Online (2020) appeared first on Internet Marketing, Guest Post, B2B Marketing, Latest Technology, SEM, SEO Tips.
Tags: Seo, E-commerce, Devices, Drones, Consumers, B2b, Make Money Online, Digital Marketing, mCommerce, Business Products & Services, Sell Online, Trending Products


Google’s SEO Best Practices Summed Up in New Video via @MattGSouthern

The latest episode of Google’s Search for Beginners video series goes over the best (and worst) practices for SEO.The post Google’s SEO Best Practices Summed Up in New Video via @MattGSouthern appeared first on Search Engine Journal.
Tags: Google, News, Seo


New chart annotations make Google Ads’ change history reports much easier to navigate

Annotations are available in campaign-level change reports in the Google Ads UI. Please visit Search Engine Land for the full article. [Author: Ginny Marvin]
Tags: Google, Seo, Ginny Marvin



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