Posts filtered by tags: Social[x]


5 tips for brands that want to succeed in the new era of influencer marketing

Eric Dahan Contributor Share on Twitter Eric Dahan is co-founder and CEO of Open Influence, one of the first agencies to embrace influencer marketing. If I told you a decade ago that a spin bike would be a social community, you’d have had a good laugh. But that’s precisely what Peloton is: A spin bike with a social community where the instructors are the influencers. Peloton is just one example of how social is being integrat...
Tags: Social, Column, Celebrity, Advertising Tech, Youtube, Marketing, Social Media, Tech, Influencer Marketing, Patreon, Online Advertising, Peloton, Eric Dahan, Tiktok, EC Column, EC Marketing Tech

Instagram’s TikTok rival, Reels, rolls out ads worldwide

Instagram Reels are getting ads. The company announced today it’s launching ads in its short-form video platform and TikTok rival, Reels, to businesses and advertisers worldwide. The ads will be up to 30 seconds in length, like Reels themselves, and vertical in format, similar to ads found in Instagram Stories. Also like Reels, the new ads will loop, and people will be able to like, comment, and save them, the same as other Reels videos. The company had previously tested Reels ads in select mark...
Tags: Social, Mobile, Apps, Video, Instagram, Advertising Tech, Australia, Youtube, Advertising, Tech, Social Media Marketing, Bloomberg, Mobile Software, Video Hosting, Online Advertising, Digital Marketing

Twine raises $3.3M to add networking features to virtual events

Twine, a video chat startup that launched amid the pandemic as a sort of “Zoom for meeting new people,” shifted its focus to online events and, as a result, has now closed on $3.3 million in seed funding. To date, twine’s events customers have included names like Microsoft, Amazon, Forrester, and others, and the service is on track to do $1 million in bookings in 2021, the company says. The new round was led by Moment Ventures, and included participation from Coelius Capital, AltaIR Capital, Men...
Tags: Amazon, Social, Startups, TC, Microsoft, Funding, Linkedin, Tech, AltAir, Coburn, DoubleDutch, Cvent, Online events, Twine, Bizzabo, Rosecliff Ventures

Facebook rolls out new tools for Group admins, including automated moderation aids

Facebook today introduced a new set of tools aimed at helping Facebook Group administrators get a better handle on their online communities and, potentially, help keep conversations from going off the rails. Among the more interesting new tools is a machine learning-powered feature that alerts admins to potentially unhealthy conversations taking place in their group. Another lets the admin slow down the pace of a heated conversation, by limiting how often group members can post. Facebook Groups ...
Tags: Social, TC, Facebook, Social Networks, Social Media, Tech, Artificial Intelligence, Machine Learning, Facebook Groups, Social Network, Online Community, Facebook Group, Facebook Facebook, Facebook Along, Online Communities, Telegram Signal

Spotify launches its live audio app and Clubhouse rival, Spotify Greenroom

In March, Spotify announced it was acquiring the company behind the sports-focused audio app Locker Room to help speed its entry into the live audio market. Today, the company is making good on that deal with the launch of Spotify Greenroom, a new mobile app that allows Spotify users worldwide to join or host live audio rooms, and optionally turn those conversations into podcasts. It’s also announcing a Creator Fund which will help to fuel the new app with more content in the future. The Spotify...
Tags: Social, Mobile, Apps, Spotify, Podcast, Music, Media, Audio, Social Media, Tech, Ios Apps, Mobile Apps, Creators, Android Apps, Streaming, Streaming Service

Biden admin will share more info with online platforms on ‘front lines’ of domestic terror fight

The Biden administration is outlining new plans to combat domestic terrorism in light of the January 6 attack on the U.S. Capitol and social media companies have their own part to play. The White House released a new Tuesday. The plan acknowledges the key role that online platforms play in bringing violent ideas into the mainstream, going as far as calling social media sites the “front lines” of the war on domestic terrorism. “The widespread availability of domestic terrorist recruitment mater...
Tags: Social, TC, Facebook, Politics, Attorney General, White House, Social Media, Tech, Policy, United States, Terrorism, Biden, Counter-terrorism, U.s. Government, Social Media Platforms, Office of the Director of National Intelligence

Uberall raises $115M, acquires MomentFeed to scale up its location marketing services

Location-based services may have had their day as a salient category for hot apps or innovative tech leveraging the arrival of smartphones, but that’s largely because they are now part of the unspoken fabric of how we interact with digital services every day: we rely on location specific information when we are on search engines, when we are using maps, or weather apps, or taking and posting photos and more. Still, there remain a lot of gaps in how location information links up with accurate inf...
Tags: Google, Social, TC, Mobile, Ecommerce, Europe, London, Advertising Tech, Berlin, Funding, Tech, M&a, Tripadvisor, North America, Hedges, Los Angeles CA

Facebook CEO Mark Zuckerberg hosts first test of Live Audio Rooms in U.S.

In April, Facebook announced a slew of new audio products, including its Clubhouse clone, called Live Audio Rooms, which will be available across both Facebook and Messenger. Since May, Facebook has been publicly testing the audio rooms feature in Taiwan with public figures, but today the company hosted its first public test of Live Audio Rooms in the U.S. The event itself was hosted by Facebook CEO Mark Zuckerberg, who chatted with fellow execs and creators. Joining Zuckerberg were Facebook VP ...
Tags: Social, TC, Gaming, Facebook, Mark Zuckerberg, Messenger, Audio, Social Media, Tech, Taiwan, Creators, Fiji, Clubhouse, Zuckerberg, Social Software, Broadcasting

Facebook CEO Mark Zuckerberg hosts first test of Live Audio Rooms in US

In April, Facebook announced a slew of new audio products, including its Clubhouse clone, called Live Audio Rooms, which will be available across both Facebook and Messenger. Since May, Facebook has been publicly testing the audio rooms feature in Taiwan with public figures, but today the company hosted its first public test of Live Audio Rooms in the U.S. The event itself was hosted by Facebook CEO Mark Zuckerberg, who chatted with fellow execs and creators. Joining Zuckerberg were Facebook VP ...
Tags: Social, TC, Gaming, Facebook, Mark Zuckerberg, Messenger, Audio, US, Social Media, Tech, Taiwan, Creators, Fiji, Clubhouse, Zuckerberg, Social Software

Messaging social network IRL hits unicorn status with SoftBank-led $170M Series C

Social calendar app IRL has been busy building a messaging-based social network, or what founder and CEO Abraham Shafi calls a “WeChat of the West.” Following its pandemic-fueled growth and further push into the social networking space with group chat and other features, IRL is today announcing a sizable $170 million Series C growth round, led by SoftBank’s Vision Fund 2. The fundraise also mints IRL as a new unicorn with a $1.17 billion valuation. Besides SoftBank, new investor Dragoneer also p...
Tags: Social, Startups, TC, Facebook, Apps, Instagram, Social Networks, California, Softbank, Funding, San Francisco, Tech, United States, WeChat, Twitch, Social Network

Macron says G7 countries should work together to tackle toxic online content

In a press conference at the Élysée Palace, French President Emmanuel Macron reiterated his focus on online regulation, and more particularly toxic content. He called for more international cooperation as the Group of Seven (G7) summit is taking place later this week in the U.K. “The third big topic that could benefit from efficient multilateralism and that we’re going to bring up during this G7 summit is online regulation,” Macron said. “This topic, and I’m sure we’ll talk about it again, is es...
Tags: Social, Europe, France, China, Russia, Tech, Joe Biden, Policy, Regulation, Paris, New Zealand, European Commission, Hate Speech, Emmanuel Macron, Facebook Twitter Google, Theresa

Instagram adds affiliate and shop features for creators

As Apple hosts their annual Worldwide Developers Conference, Instagram and Facebook chose this moment to pilot their first-ever Creator Week. This three-day event is geared toward aspiring and emerging digital creators, complete with 9:45 AM virtual DJ sets and panels on “Algorithm Mythbusting” and raising “zillions for a nonprofit you care about.” During the first day of the event, Mark Zuckerberg made an announcement introducing new ways for creators to make money. In the coming months, Instag...
Tags: Apple, Social, TC, Facebook, Ecommerce, Mark Zuckerberg, Instagram, Youtube, Tech, E-commerce, Software, United States, Conference, Video Hosting, Zuckerberg, Partner

Twitter restricts accounts in India to comply with government legal request

Twitter disclosed on Monday that it blocked four accounts in India to comply with a new legal request from the Indian government. The American social network disclosed on Lumen Database, a Harvard University project, that it took action on four accounts — including those of hip-hop artist L-Fresh the Lion and singer and song-writer Jazzy B — to comply with a legal request from the Indian government it received over the weekend. The accounts are geo-restricted within India but accessible from out...
Tags: Google, Social, Facebook, Asia, Twitter, Government, India, Narendra Modi, Tech, Harvard University, Jack Dorsey, Delhi, New Delhi, South Asian, Jazzy B

Extra Crunch roundup: Guest posts wanted, ‘mango’ seed rounds, Expensify’s tech stack

Prospective contributors regularly ask us about which topics Extra Crunch subscribers would like to hear more about, and the answer is always the same: Actionable advice that is backed up by data and/or experience. Strategic insights that go beyond best practices and offer specific recommendations readers can try out for themselves. Industry analysis that paints a clear picture of the companies, products and services that characterize individual tech sectors. Our submission guidelines haven’t ...
Tags: Social, Startups, TC, Confluent, Ecommerce, Twitter, Etsy, Ipo, San Francisco, Tech, United States, SaaS, Venture Capital, EC, Barkbox, Caribbean

Facebook will reconsider Trump’s ban in two years

The clock is ticking on former President Donald Trump’s ban from Facebook, formerly indefinite and now for a period of two years, the maximum penalty under a newly revealed set of rules for suspending public figures. But when the time comes, the company will reevaluate the ban and make a decision then whether to end or extend it, rendering it indefinitely definite. The ban of Trump in January was controversial in different ways to different groups, but the issue on which Facebook’s Oversight Boa...
Tags: Social, Facebook, Tech, Nick Clegg, Donald Trump, Trump, Oversight Board, Facebook s Oversight Board

Facebook’s use of ad data triggers antitrust probes in UK and EU

Facebook is facing a fresh pair of antitrust probes in Europe. The UK’s Competition and Markets Authority (CMA) and the EU’s Competition Commission both announced formal investigations into the social media giant’s operations today — with what’s likely to have been co-ordinated timing. The competition regulators will scrutinize how Facebook uses data from advertising customers and users of its single sign-on tool — specifically looking at whether it uses this data as an unfair lever against comp...
Tags: Google, Amazon, Social, Facebook, Europe, UK, Germany, Social Media, Tech, Eu, European Union, Policy, United Kingdom, Commission, European Commission, Antitrust

Twitter launches its premium subscription, Twitter Blue, initially in Canada and Australia

Twitter today is officially launching its first-ever subscription service, Twitter Blue, initially in Australia and Canada. The subscription will allow Twitter users to access premium features, including tools to organize your bookmarks, read threads in a clutter-free format and take advantage of an “Undo Tweet” feature — which is the closest thing Twitter will have to the long-requested “Edit” button. The company’s plans for the subscription service had been previously scooped by app researcher...
Tags: Social, TC, Apps, Twitter, Australia, Tech, Canada, Subscription Services, Wong, Tony Haile, Jane Manchun Wong, Twitter But Twitter, Scroll Twitter, Twitter Blue, Twitter Blue Twitter, Timeline Twitter

Not on Nextdoor? You can still grab your neighbors’ stuff on Free Finds

Nextdoor, the app that helps neighbors connect, launched a new feature called Free Finds today, which will help people browse the free items available in their neighborhoods. Since the start of 2020, monthly listings to buy, sell, and give away items on Nextdoor have increased by 80%, but 25% of these listings advertised free stuff. So, the company decided to create a more streamlined way to get the word out about cool, free stuff on the curbs of your neighborhood. You don’t have to be a member ...
Tags: Social, Mobile, Facebook, Apps, Social Media, Tech, Walmart, Canada, Citizen, Nextdoor, Neighbors

TikTok called out for lack of ads transparency and for failing to police political payola

TikTok announced a ban on political advertising all the way back in 2019. So you’d be forgiven for thinking the ugly problem of democracy-denting political disinformation doesn’t apply inside its walled garden of dancing Gen Zers. But you’d be wrong. New research by Mozilla suggests that policy loopholes and lax oversight, especially around influencer marketing, coupled with an ongoing lack of ads transparency by TikTok — which offers no publicly searchable ad archive — are making its video-shar...
Tags: Google, Social, Facebook, Europe, UK, Instagram, Advertising Tech, Youtube, US, Social Media, Tech, Eu, Native Advertising, Policy, Mozilla, Italy

Tech giants still aren’t coming clean about COVID-19 disinformation, says EU

European Union lawmakers have asked tech giants to continue reporting on efforts to combat the spread of vaccine disinformation on their platforms for a further six months. “The continuation of the monitoring programme is necessary as the vaccination campaigns throughout the EU is proceeding with a steady and increasing pace, and the upcoming months will be decisive to reach a high level of vaccination in Member States. It is key that in this important period vaccine hesitancy is not fuelled by ...
Tags: Google, Social, Facebook, Twitter, Europe, Microsoft, Tech, Eu, European Union, Policy, Commission, Online Content, Deception, Vera Jourova, Facebook Google Microsoft, DSA

WhatsApp will add multi-device support, introduce ‘view once’ disappearing feature

WhatsApp will soon let you use the popular instant messaging app simultaneously on multiple devices, Facebook chief executive Mark Zuckerberg said. The instant messaging app, used by over 2 billion users, also plans to add more options to its disappearing messages feature, top executives said. Zuckerberg confirmed to news outlet WaBetaInfo that multi-device support will be arriving on the instant messaging service “soon.” WhatsApp head Will Cathcart said users will be able to connect up to four ...
Tags: Social, Facebook, Apps, Mark Zuckerberg, Tech, Whatsapp, Zuckerberg, Cathcart, Will Cathcart

Tinder tested group video chat ahead of Match’s move into social discovery with Hyperconnect deal

As dating app Tinder and its parent company Match explore the future of personal connection through apps, it’s interesting to see what sort of ideas it tested but later discarded. One such experiment was something called “Tinder Mixer,” which had briefly offered Tinder users a way to join group video chats, and “play games” with others nearby. The feature was tested for a short period of time last year in New Zealand, we understand, but will not be launching. The Tinder Mixer experience was unco...
Tags: Social, TC, Mobile, Apps, Asia, Tech, New Zealand, Jp Morgan, Seoul, Azar, Dubey, Shar Dubey, Alessandro Paluzzi, Hyperconnect, Paluzzi, Tinder Mixer

Facebook’s Spark AR platform expands to video calling with Multipeer API

At today’s F8 developer conference, Facebook announced new capabilities for Spark AR, its flagship AR creation software. Since Spark AR was announced at F8 2017, more than 600,000 creators from 190 countries have published over 2 million AR effects on Facebook and Instagram, making it the largest mobile AR platform, according to Facebook. If you’ve ever posted a selfie on your Instagram story with an effect that gave you green hair, or let you control a dog’s facial expression by moving you...
Tags: Social, Facebook, Apps, Messenger, Instagram, Social Media, Tech, Software, Ar, Augmented Reality, Api, Barber, Operating Systems, Spark, Mobile Software, Facebook If

Facebook to launch a ‘Researcher API’ for the academic community

Facebook said it’s preparing to launch a new application programming interface (API) designed specifically for access by the research community. The API was announced during Facebook’s F8 developer conference today, and is meant to address issues that arose from changes made to Facebook’s platform in 2018 following the Cambridge Analytica data scandal. That event forced the company to re-evaluate the access developers had to its user data. Over the past three years, Facebook says it has deprecat...
Tags: Social, Facebook, Tech, Cambridge Analytica, Facebook F8, Konstantinos Papamiltiadis, Papamiltiadis

Facebook opens its Messenger API for Instagram to all

F8 Refresh, Facebook’s annual developer conference with a new twist — it’s more pared down than in years past, and virtual — is going to be kicking off later today, and ahead of that Facebook is unveiling some news: all businesses can now use the Messenger API to interact with users on Instagram. The feature is opening first to all developers globally, with a phased approach for businesses: Phase 1 will see Instagram accounts with follower counts of over 10,000 and under 100,000 connect to the A...
Tags: Social, Facebook, Enterprise, Instagram, Advertising Tech, Tech, Messenger WhatsApp Instagram

Facebook opens its Messenger API for Instagram to all businesses

F8 Refresh, Facebook’s annual developer conference with a new twist — it’s more pared down than in years past, and virtual — is going to be kicking off later today, and ahead of that Facebook is unveiling some news: all businesses can now use the Messenger API to interact with users on Instagram. The feature was first announced as a closed beta in October with select businesses — 30 developers and 700 brands in all. Now, any brand or organization using Instagram to interact with customers can us...
Tags: Social, Facebook, Enterprise, Instagram, Advertising Tech, Tech, Messenger WhatsApp Instagram, Messenger Api

Twitter’s acquisition strategy: eat the public conversation

Evan J. Zimmerman Contributor Share on Twitter Evan J. Zimmerman is the founder and CEO of Drift, a genomics software company, and chairman of Jovono, a venture capital firm. More posts by this contributor CFIUS Cometh: What this obscure agency does and why it matters to your fund or startup The last few months have been interesting for Twitter. After years of no innovation at all, Twitter is making b...
Tags: Social, Column, Twitter, Spotify, Social Media, Tech, United States, Periscope, Kayvon Beykpour, Clubhouse, Eventbrite, Snap, Substack, Revue, EC Column, EC Media

Twitter to begin pilot testing Fleet ads starting today

Ads are coming to Twitter’s version of Stories, known as Fleets. The company announced today it will began pilot testing Fleet ads in the U.S., which will bring full-screen, vertical format ads to Twitter for the first time, allowing it to better compete with the vertical ads offered across social media platforms, including Facebook, Instagram, Snapchat and TikTok, among others. The new Fleet ads will appear in between Fleets from people you follow and will support both images and video in 9:16 ...
Tags: Android, Social, Apps, Twitter, Instagram, Advertising Tech, Social Media, Tech, Snapchat, Software, United States, Computing, Retail, Fleet, Operating Systems, Real Time Web

Facebook changes misinfo rules to allow posts claiming COVID-19 is man-made

Facebook made a few noteworthy changes to its misinformation policies this week, including the news that the company will now allow claims that COVID was created by humans — a theory that contradicts the previously prevailing assumption that humans picked up the virus naturally from animals. “In light of ongoing investigations into the origin of COVID-19 and in consultation with public health experts, we will no longer remove the claim that COVID-19 is man-made from our apps,” a Facebook spokesp...
Tags: Social, TC, Facebook, Government, White House, China, Tech, United States, News Feed, President, Astrazeneca, Intelligence Community, Biden, Misinformation, Wuhan China, COVID-19

Twitter Blue, a $3 monthly subscription service, could be coming soon

Great news for typo-prone tweeters: Twitter Blue, a $2.99 monthly subscription, appears to be coming soon to a Timeline near you. Two weeks ago, researcher Jane Manchun Wong first reported that Twitter’s new subscription service is in the works. But yesterday, Twitter’s iOS App Store listing updated to list Twitter Blue as an in-app purchase, confirming earlier findings from this unofficial source. Though users can’t yet subscribe to Twitter Blue – even after downloading app update – W...
Tags: Social, Apps, Twitter, Tech, Bloomberg, iOS App Store, Text Messaging, Wong, Segal, Ned Segal, Revue, Jane Manchun Wong, Scroll, Twitter Blue, Global Technology Media and Communications

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