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Brand Moves for Tuesday July 14

Twenty weeks ago, when the gravity of the situation became clear, we started daily reporting on how brands were dealing with the COVID-19 crisis. What’s now becoming clear is that the current climate is one of near-perpetual disruption. So we made the decision to keep on telling the stories of inspiring brand leadership and strategy amid the latest crises in an anxious world. Our goal remains the same: to provide an up-to-the-minute source of information, inspiration and insight on brand moves ...
Tags: Facebook, UK, Instagram, Washington, China, Advertising, NFL, Nike, Mit, Chicago, Harvard, Manchester, Roger Goodell, Tripadvisor, Washington Redskins, Pepsico


The Trusty Roomette Is Suddenly Giving Amtrak an Advantage Airlines Can Only Dream Of

In 1946, the Association of American Railroads produced a report aimed at calming the fears of a membership panicked about the airline industry stealing its passengers. The essence of the AAR's message was this: While trains could never compete with air travel's speed, they did have one unassailable advantage: the private compartment. "In the sleeping...
Tags: Travel, Advertising, Amtrak, AAR, Association of American Railroads, Adapting to Crisis, Life After Lockdown, Advantage Airlines


Carnival Sees Bookings Tick Up for 2021, but Continues to Burn Cash Until Then

In a financial update to investors, Carnival Corporation--which owns Carnival Cruise Lines, Princess Cruises and Holland America--said incentives such as flexible booking and low cabin prices have led to an "encouraging" amount of bookings or rebookings for 2021. While the U.S. cruise industry has agreed to a no-sail order through September, investors are looking to...
Tags: Travel, Advertising, Carnival Corporation, Holland America, Cruise Lines, Life After Lockdown, Carnival Cruise Lines Princess Cruises


To Help Speed Recovery, Tripadvisor Hires Its Own Travel Agents

Tripadvisor is hiring, well, trip advisers. The travel and recommendation site quietly launched what it's calling Reco, a platform that matches travelers who'd rather not flip through Tripadvisor's entire portfolio of hospitality brands, restaurants and destinations with a personalized "trip designer." This comes during an obviously tough time for the travel industry, which has been...
Tags: Travel, Advertising, Tripadvisor, Reco, Adapting to Crisis, Life After Lockdown


In Hopes of Speeding Recovery, Tripadvisor Hires Its Own Travel Agents

Tripadvisor is hiring, well, trip advisers. The travel and recommendation site quietly launched what it's calling Reco, a platform that matches travelers who'd rather not flip through Tripadvisor's entire portfolio of hospitality brands, restaurants and destinations with a personalized "trip designer." This comes during an obviously tough time for the travel industry, which has been...
Tags: Travel, Advertising, Tripadvisor, Reco, Adapting to Crisis, Life After Lockdown


Audible Gets Delightfully Vintage to Pitch Audiobooks as Glamorous Vacations

Audiobooks have been soaring in popularity in recent years, with Deloitte expecting the global market to grow 25% in 2020 into a $3.5 billion industry. For many, they've also proven to be a much-needed distraction during this year's Covid-19 pandemic lockdowns. With its latest U.K. campaign, market leader Audible has spotted an opportunity in that...
Tags: Travel, Advertising, Deloitte, Ad of the Day


How Booking.com Won Its Fight for a Trademark

Travelers don't lack for brands and businesses to help when booking a trip. That simple verb, long used by travel agents and travelers high on anticipation, is inarguably generic. But, when tied to a web domain, Booking.com represents a 20-year-old online travel agency that can officially be trademarked and protected, according to the Supreme Court....
Tags: Travel, General, Advertising


Pandemic Sees Rivals Royal Caribbean and Norwegian Team Up

Despite competing for cruisers out at sea, Royal Caribbean and Norwegian Cruise Line are teaming up to help throw their industry a life preserver during the Covid-19 pandemic. Announced this morning, and first reported by The Washington Post, the cruise lines are leading the creation of a health and safety panel aimed at helping the...
Tags: Travel, Washington Post, Advertising, Caribbean, Royal Caribbean, Cruise Lines, Adapting to Crisis, Life After Lockdown


France bans e-bike commercial

France has just banned a commercial for a Dutch bicycle over concerns that the commercial creates a “climate of fear” about cars. The ad, which has been aired on both Dutch and German television, is apparently worrying France’s advertising regulation authority, as they believe the ad unfairly discredits the automobile industry. The ad, for the VanMoof e-bike, features a shiny black car reflecting images of chimneys, flashing emergency lights, and traffic jams. The car then melts and transfor...
Tags: Travel, Climate Change, France, Advertising, Cars, Bikes, Cycling, All, Vanmoof, e-Bike, Stéphane Martin, Taco Carlier, Climate Of Fear, Régulation Professionnelle de la Publicité ARPP


Booking.com Wins Supreme Court Case to Trademark Its Name

The U.S. Supreme Court has sided with the online travel site Booking.com in a ruling that will allow the brand to trademark its name. Booking.com was originally denied the trademark by the United States Patent and Trademark Office under the argument that "booking" was too broad and general of a term for a trademark. But...
Tags: Travel, Advertising, U S Supreme Court, United States Patent and Trademark Office, Wins Supreme Court Case


Exclusive: Expedia Is Matching Advertising Spend by Travel-Related Businesses

Expedia Group, the online booking conglomerate that owns the travel agencies Expedia, Hotwire.com, Orbitz and Travelocity, has announced a $25 million initiative aimed at leveraging the brand's media and advertising platform to help travel-related business weather the effects of the Covid-19 pandemic. Announced today, the initiative will see Expedia match a portion of ads placed...
Tags: Travel, Advertising, Expedia, Orbitz, Travelocity, Expedia Group, Expedia Hotwire, Adapting to Crisis, Life After Lockdown


Expedia Is Matching Advertising Spend by Travel-Related Businesses

Expedia Group, the online booking conglomerate that owns the travel agencies Expedia, Hotwire.com, Orbitz and Travelocity, has announced a $25 million initiative aimed at leveraging the brand's media and advertising platform to help travel-related business weather the effects of the Covid-19 pandemic. Announced today, the initiative will see Expedia match a portion of ads placed...
Tags: Travel, Advertising, Expedia, Orbitz, Travelocity, Expedia Group, Expedia Hotwire, Adapting to Crisis, Life After Lockdown


Lithuania Has a Secret Weapon for Tourism Success: Cold, Pink Soup

?altibar??iai is not a dish you're likely to see very often outside of Lithuania, and, unless you're a linguist, you're not to likely to have much luck pronouncing it either-but the Baltic state is betting on it to help lure in more tourists, even if it does leave them tongue-tied. ?altibar??iai (pronounced "shull-tee-barsh-chay") is a...
Tags: Travel, Advertising, Lithuania, Food & Beverage, AdFreak, Baltic State, Cold Pink Soup


Facebook will label hateful content by politicians; MediaNama’s take

Facebook will finally start labelling content from politicians that, despite being newsworthy, violates it content policies, CEO Mark Zuckerberg announced on Friday in a Facebook Live session. Content that may lead to violence or suppresses voting, even it is by politicians, will be removed by Facebook. This announcement came almost a month after Twitter and Facebook chalked out drastically different policies on how to deal with hate speech by politicians, including US President Donald Trump. On...
Tags: Travel, Facebook, Mark Zuckerberg, News, Instagram, Minneapolis, Nazis, India, Advertising, BJP, US, Unilever, Hate Speech, Delhi, Donald Trump, Zuckerberg


UNESCO: The Next Normal

After 1945, UNESCO was born of one conviction: the most serious crisis in our history could give birth to a better, more united humanity. This idea is more topical than ever after the global coronavirus crisis, which called into question our priorities, our ways of life and the very functioning of our society. At the same time, new hopes and forms of solidarity were born. But as the world starts to emerge from the pandemic, there is a great temptation to simply forget and retu...
Tags: Advertising, Unesco


Disney Ditches Problematic Song of the South Theme for Splash Mountain

Splash Mountain, one of Disney's problematic theme park attractions, will be "completely reimagined" from its current theme, which has its roots in Song of the South, a Disney movie the company has long disavowed. The official Disney Parks blog broke the news today with a first-look rendering of the new theme for the ride, which...
Tags: Travel, Advertising, Disney, Disney Parks, Diversity & Inclusion


Brand Moves for Thursday June 25

Seventeen weeks ago, when the gravity of the situation became clear, we started daily reporting on how brands were dealing with the COVID-19 crisis. What’s now becoming clear is that the current climate is one of near-perpetual disruption. So we made the decision to keep on telling the stories of inspiring brand leadership and strategy amid the latest crises in an anxious world. Our goal remains the same: to provide an up-to-the-minute source of information, inspiration and insight on brand mov...
Tags: Uber, China, Advertising, Barcelona, University, United States, Emirates, Heathrow, Square, Mlb, Jaguar Land Rover, Airbus, Tripadvisor, Black Lives Matter, Boeing, Adolf Hitler


‘Travel as We Knew It Is Over,’ Says Airbnb CEO as Bookings Rise

With "zero marketing whatsoever," Airbnb is seeing travelers come back to the home-sharing platform, with levels equivalent to 2019 in a pre-pandemic world. "People are saying they want to get out of the house," Airbnb CEO and founder Brian Chesky told CNBC, which was first to report the news. "Although our business has not recovered,...
Tags: Travel, Advertising, Airbnb, Cnbc, Brian Chesky, Life After Lockdown


Tripadvisor Is Rolling Out a Safety Filter for Traveler Searches

Tripadvisor, the online review and booking site, has added filters to let travelers search destinations based on safety and sanitization. The filters allow business owners (who advertise on the platform) the ability to add their own safety measures and sanitization procedures, like whether mask policies are enforced, and ask travelers to validate their own personal...
Tags: Travel, Advertising, Tripadvisor, Life After Lockdown


Spotify tests in-app offers, an interactive ad format for podcasts

Spotify is testing a new, more interactive ad format designed for podcasts: the in-app offer. Instead of prompting listeners to remember a coupon code or visit a specific website address, the in-app offer allows users to redeem an offer at a time that’s convenient for them. This is done by way of a visual reminder within the Spotify app which displays the sponsors on the podcast episode’s page. Below the podcast and description, a new section titled “Episode Sponsors” will appear, allowing li...
Tags: Travel, Mobile, Apps, Spotify, Media, Podcasts, Germany, Advertising, Ads, Harry, Ad Tech, Consumer Electronics Show, Kim Kardashian West, Joe Rogan, DC Warner Bros, Joel Withrow


Carnival Extends Pause, Along With the Rest of the Cruise Industry

Carnival Cruise Line announced this morning that it will continue its "operational pause" until at least Sept. 30. That's 15 days longer than the guidance offered Friday afternoon by the industry's trade group, Cruise Lines International Association, which extended its voluntary suspension of service until at least Sept. 15. But if Covid-19 cases continue to...
Tags: Travel, Advertising, Cruise Lines, Cruise Lines International Association, COVID, Adapting to Crisis


Virgin Voyages Caps Cruise Capacity for Its First Sail

When Virgin Voyages first sets sail this October, it'll be doing so with fewer people than originally anticipated--and that's intentional. Announced this morning, Richard Branson's new wilder, adults-only cruise line will be capping its capacity for its "soft opening" to help ease travelers' concerns amid the Covid-19 pandemic. Specific numbers weren't shared, but the company...
Tags: Travel, Advertising, Richard Branson, Cruise Lines, Adapting to Crisis, Life After Lockdown


Fear of Germy Planes Becomes a Boon for iFly’s New Travel-Size Antiseptic Kits

Long before Covid-19, it was the seasonal flu that people feared, and the 2017 flu season was a bad one. According to the Centers for Disease Control and Prevention, 45 million people got sick that year, over 800,000 bad enough to be hospitalized, and 61,000 died. Of course, most Americans didn't think about statistics like...
Tags: Travel, Advertising, Airlines, Centers For Disease Control And Prevention, Life After Lockdown


Consumer Demand Will Dictate When Carnival Cruises Return

It's not up to Arnold Donald, the CEO and president of the world's largest cruise line, Carnival Corporation, to decide when his ships are back in the water. It's a decision that consumers will make. "When society has decided at what level of risk it's willing to live with this particular virus, then we can...
Tags: Travel, General, Advertising, Carnival Corporation, Cruise Lines, Arnold Donald, Life After Lockdown


Brand Moves for Friday June 12

Fifteen weeks ago, when the gravity of the situation became clear, we started daily reporting on how brands were dealing with the COVID-19 crisis. What’s now becoming clear is that the current climate is one of near-perpetual disruption. So we made the decision to keep on telling the stories of inspiring brand leadership and strategy amid the latest crises in an anxious world. Our goal remains the same: to provide an up-to-the-minute source of information, inspiration and insight on brand moves...
Tags: Facebook, UK, Sweden, Microsoft, Advertising, US, Ibm, Airbnb, Npr, Lady Gaga, Drake, Tripadvisor, Cambridge University, Black Lives Matter, Blacklivesmatter, Henry Ford


Airbnb Encourages Travelers to Seek Out What’s in Their Own Backyard

In an effort to cater to the interests of travelers just beginning to crawl out of lockdown, Airbnb has made changes to its homepage and app in an effort to get people out in their own metaphorical backyards. The campaign, "Go Near," was one of several announcements made this morning as the home-sharing platform said...
Tags: Travel, Advertising, Airbnb, Life After Lockdown


Travelers Flock to Health-First Hospitality Brands, and Investors Are Taking Note

Investors and consumers are regaining confidence in the travel industry. Last week, full-service property management company Vacasa announced a $108 million investment round, a bit of good news for the travel and hospitality world, which has been devastated by the Covid-19 pandemic, from airlines to hotels and vacation rental services such as Airbnb and Vrbo,...
Tags: Travel, Advertising, Airbnb, Vacasa, Life After Lockdown, Travelers Flock to Health First Hospitality Brands


FedCaf: Helpy Hour

As bars and restaurants prepare to reopen next week following two and a half months of closed doors due to the coronavirus pandemic, Belgian beer lovers are being urged to join “Helpy Hour" and buy one drink for the price of two in support of their favourite locals. Happiness, an FCB Alliance, have teamed with the federation of Belgian cafes to change Happy Hour into Helpy Hour in Belgium, a country whose beer culture is on UNESCO's intangible cultural heritage of humanity lis...
Tags: Advertising, Unesco, Belgium, FCB Alliance


Las Vegas Turns the Lights Back On to Tell Travelers It’s Open for Business

The famous neon lights of The Strip are back on in Sin City in the latest ad enticing visitors to return to Las Vegas. In the spot, a tuxedo-clad man flips a master switch that is (magically) connected to every major casino on The Strip, which come to life one after the other, including the...
Tags: Travel, Advertising, Las Vegas, Sin City


Over 50% of Americans Have Canceled Their Summer Travel Plans

Although recent reports of a recovering travel industry have offered a glimmer of hope, more than half of Americans have already canceled their summer vacation plans after weathering the initial outbreak of Covid-19. According to a survey of 1,500 Americans taken by FinanceBuzz in early May, 56% of Americans had already canceled their summer travel...
Tags: Travel, Advertising, COVID, FinanceBuzz



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