Travel

SHTM Research says Social media may be the best way for luxury hotels to tap in to China’s enormous consumer market

Social media may be the best way for luxury hotels to tap in to China's enormous consumer market, according to a groundbreaking study co-authored by Mr Xinhai Mou, Dr Lisa Gao of the School of Hotel and Tourism Management (SHTM) at The Hong Kong Polytechnic University and a co-author. The global luxury sector is growing, and in an era of information overload, platforms such as WeChat and YouTube enable hotel managers to bring luxury experiences vividly to life. Drawing on a sample of affl...
Tags: Travel, China, School of Hotel, Hong Kong Polytechnic University, SHTM Research, Xinhai Mou Dr Lisa Gao