Bloglikes - Advertising https://www.bloglikes.com/c/advertising en-US Mon, 19 Apr 2021 04:54:29 +0000 Sat, 06 Apr 2013 00:00:00 +0000 FeedWriter 4 Steps on How to Demystify Goal Setting http://feedproxy.google.com/~r/Adfreak/~3/F7m7-UX4pMY/ ]]> Sun, 18 Apr 2021 20:00:00 +0000 BlogLikes - Find Most Popular Blogs Leadership & Talent Burnout hits ad agencies http://feedproxy.google.com/~r/typepad/alleyinsider/silicon_alley_insider/~3/42nZlWit2Js/insiders-top-advertising-and-media-stories-for-april-19-2021-4 Hello and welcome to Insider Advertising for April 19. I'm senior advertising reporter Lauren Johnson, and here's what's going on:

If this email was forwarded to you, sign up here for your daily insider's guide to advertising and media.

Tips, comments, suggestions? Drop me a line at LJohnson@insider.com or on Twitter at @LaurenJohnson.


Burnout Advertising professionals say the pandemic has led to increased workloads that are causing burnout and some people to leave the industry.

Thomas Trutschel/Getty Images

Burnout is taking a toll on advertising employees' mental health, and it's causing some to quit Read the story. Also read: Advertising confessions: 9 current and former staffers at companies like WPP and Publicis share stories of pandemic burnout
bridgerton "Bridgerton" is currently streaming on Netflix.

Liam Daniel/Netflix

Netflix cancellations fell during the first quarter to their lowest level in 2 years, exclusive web-tracking data suggests Read the story.
shein pop-up Guests attend SHEIN Summer Pop Up Preview Evening on May 23, 2019 in London, England.

Dave Benett/Getty Images for SHEIN

New data reveals the top 10 brands on Instagram, TikTok, and YouTube - from Shein to Epic Games Read the story.
More stories we're reading:

Thanks for reading and see you tomorrow! You can reach me in the meantime at LJohnson@insider.com and subscribe to this daily email here.

Read the original article on Business Insider

[Author: ljohnson@businessinsider.com (Lauren Johnson)]

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Sun, 18 Apr 2021 18:38:35 +0000 BlogLikes - Find Most Popular Blogs Advertising Media Newsletter Newsletters Netflix Burnout TikTok Instagram YouTube Advertising Agencies
The Week Ahead: Brands mark 4/20 and Earth Day, Omnicom posts earnings, and the Oscars are finally here https://adage.com/article/cmo-strategy/week-ahead-brands-mark-420-and-earth-day-omnicom-posts-earnings-and-oscars-are-finally-here/2329131 Taking a look at some key happenings over the next seven days.

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Sun, 18 Apr 2021 17:00:00 +0000 BlogLikes - Find Most Popular Blogs
Clubhouse Closes Its Series C Funding http://feedproxy.google.com/~r/Adfreak/~3/e0sp6zQsPkw/ ]]> Sun, 18 Apr 2021 13:08:35 +0000 BlogLikes - Find Most Popular Blogs Media Platforms Clubhouse Is Now a $4 Billion Company http://feedproxy.google.com/~r/Adfreak/~3/e0sp6zQsPkw/ ]]> Sun, 18 Apr 2021 13:08:35 +0000 BlogLikes - Find Most Popular Blogs Media Platforms Trofolastin: Skin without bad memories https://www.adsoftheworld.com/media/digital/trofolastin_skin_without_bad_memories Trofolastin Digital Ad - Skin without bad memories Trofolastin Digital Ad - Skin without bad memories trofolastin_scars.jpg   trofolastin_pregnacy.jpg   trofolastin-_lose_weight.jpg  ]]> Sun, 18 Apr 2021 10:30:20 +0000 BlogLikes - Find Most Popular Blogs Dom Pérignon: Creative Freedom is Power https://www.adsoftheworld.com/media/digital/dom_perignon_creative_freedom_is_power ]]> Sun, 18 Apr 2021 10:26:00 +0000 BlogLikes - Find Most Popular Blogs Pony Malta: Timeless Bullying https://www.adsoftheworld.com/media/print/pony_malta_timeless_bullying Pony Malta Print Ad - Timeless Bullying Pony Malta Print Ad - Timeless Bullying

"A lot of people consider bullying to be the new trend. But unfortunately, bullying has been happening across school’s halls, classrooms, and sport spaces for a very long time. our new print campaign "Timeless Bullying". has an important message for both parents and teenagers: Bullying shouldn't be timeless.

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Sun, 18 Apr 2021 10:22:56 +0000 BlogLikes - Find Most Popular Blogs
Nicholas Bloom is America's best work-from-home expert. He says the remote work revolution is 'only halfway through.' http://feedproxy.google.com/~r/typepad/alleyinsider/silicon_alley_insider/~3/on3EAJLQKDY/wfh-expert-says-expect-turmoil-2021-4 Hello!

Welcome to this weekly roundup of stories from Insider's Business co-Editor in Chief Matt Turner. Subscribe here to get this newsletter in your inbox every Sunday.

What we're going over today:

Stanford economist Nicholas Bloom

Elizabeth Viggiano for Insider

What's trending this morning:


Brace for WFH turmoil

Nicholas Bloom, America's leading work-from-home expert, is preparing for things to get messy. He warns of turmoil as the US scrambles to adjust to the new normal:

Bloom is urging corporate America to navigate the turbulence by resisting offering the unlimited freedom that many employees have come to expect. His prescription lies in creating a uniform schedule for employees - one designed to balance the benefits of working from home with the need for collaboration and equality.

Unless employers established a clear and level playing field, he said, the years ahead could remain filled with uncertainty and upheaval, for companies as well as employees.

"Revolutions are chaotic, and as we know from many revolutions in history, they're often followed by further turmoil," Bloom told me. "This has been a massive revolution - and we're only halfway through."

Here's what else he had to say about WFH's future:

Also read:


Gaetz's former classmates dish

Matt Gaetz

AP

GOP Rep. Matt Gaetz is embroiled in scandal as he faces a federal sex-trafficking investigation. We spoke with his former high school classmates, some of whom said they weren't surprised:

One classmate became furious when Gaetz ran for the Florida House of Representatives in 2010 and asserted marriage ought to be between one man and one woman.

"I was so disgusted by it," she told Insider this month. "I knew him to not believe that."

She grew so angry that she blogged about Gaetz in March 2010, urging people to vote against him in the upcoming special election primary for a seat in the Sunshine State legislature.

"While the rest of us grew up, Gaetz stayed the same. He may have gotten his law degree and put on a suit and tie, but behind all that he's still the same guy who takes out his cell phone to show friends naked pictures of the women he's recently bedded," she wrote in 2010.

See what else his classmates had to say:

Also read:


Lululemon accused of "toxic positivity"

lululemon toxic positivity 4x3

Lululemon; Samantha Lee/Insider

More than a dozen current and former Lululemon employees told Insider there's a culture of "toxic positivity" in its retail stores. Some feel the company's emphasis on feedback can border on bullying - and almost all classified the environment as cultlike:

"Often, I just came home crying," one worker told Insider. She called her mom, asking: "What's wrong with me? What do I do?"

She actively tried to act happier at work, meeting with other workers in the store for advice. But the negative feedback continued. She started not wanting to show up to her shifts. "I felt like I couldn't be happy enough to work," she said.

And so, two months after her first day, her mental health already feeling on the decline, she quit. "I just had to get out," she said.

Read other employees' experiences with Lululemon:

Also read:


GSK exodus

gsk covid vaccine stumble 4x3

GlaxoSmithKline; Samantha Lee/Insider

GlaxoSmithKline is the world's largest vaccine business. But in the midst of the worst pandemic in a century, the company's vaunted vaccine unit has yet to develop a coronavirus shot - and employees are leaving the company in hordes:

Three years after the Rockville ribbon cutting, reports began to trickle in of mysterious cases of pneumonia in the Chinese city of Wuhan. Soon, scientists would identify the cause as a new coronavirus, called SARS-CoV-2. Within weeks, the virus had spread globally. By early March, much of the world had shut down in an attempt to halt the spread.

It was the kind of event the Rockville center was built for. And GSK, a multinational pharma company based in the UK, was sitting on some of the most promising technology for rapidly responding to viruses.

But as the novel coronavirus emerged, GSK, the world's largest vaccine business by revenue, was caught flatfooted.

Read the full story here:

Also read:


INVITATION: Join us Tuesday, April 20 at 12 p.m. ET for a free virtual event to hear from corporate leaders, climate activists, and experts about how we all can mitigate and adapt to climate change today to avoid catastrophe in the near future. Sign up here.

Lastly, don't forget to check out Morning Brew - the A.M. newsletter that makes reading the news actually enjoyable.

Here are some headlines you might have missed last week.

- Matt


Read the original article on Business Insider

[Author: mturner@businessinsider.com (Matt Turner,Jordan Parker Erb)]

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Sun, 18 Apr 2021 10:18:56 +0000 BlogLikes - Find Most Popular Blogs Tech Insider Finance Advertising Strategy WFH Remote Work
AMJ Campbell: Moving Moments https://www.adsoftheworld.com/media/digital/amj_campbell_moving_moments

While times have been challenging, Canadians have kept moving with new dreams and new hopes in town. We know, because over the past years we've helped move a lot of you to new places to continue your life stories. If you were one of the many who trusted AMJ Campbell with your move, we want to say thank you. You've helped us weather these challenging times by learning better ways of working and always remembering to give back to the communities where we work. For the thousands of moving moments we shared with all of you, thank you from all of us.

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Sun, 18 Apr 2021 10:17:35 +0000 BlogLikes - Find Most Popular Blogs
Kodansha: Taking Flight https://www.adsoftheworld.com/media/design/kodansha_taking_flight Kodansha Design Ad - Taking Flight Kodansha Design Ad - Taking Flight Kodansha Design Ad - Taking Flight Kodansha Design Ad - Taking Flight

Japanese publishing giant Kodansha today unveils a new brand film, Taking Flight, directed by Juan Cabral and devised by New York-based design and branding studio Gretel. The film heralds an evolving era for Kodansha as it launches a new global brand identity, also by Gretel.

With its core business evolving across platforms and markets, including Kodansha USA, the subsidiary representing the brand in America, Kodansha partnered with Gretel to establish a global brand for today’s media, with the ultimate aim of better connecting the company to the vast content offerings it publishes. The partnership spanned many touchpoints, from defining the brand presence on the spine of a book, to trade show designs, to sonic and logo mnemonics, brand launches and a brand film.

The brand film, Taking Flight, follows the migration of stories from Kodansha, as they take flight across the city and eventually the world.

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Sun, 18 Apr 2021 10:10:54 +0000 BlogLikes - Find Most Popular Blogs
Playful Promises: Feel playful, even when you shouldn't https://www.adsoftheworld.com/media/integrated/playful_promises_feel_playful_even_when_you_shouldnt Playful Promises Integrated Ad - Feel playful, even when you shouldn't Playful Promises Integrated Ad - Feel playful, even when you shouldn't

This lingerie campaign goes against the category norms because Playful Promises is for women who choose not to fit into pre-defined boxes. This campaign aims to empower women and echo their playful personalities in a way that's true to the experience of wearing lingerie, rather than serving up the same old tired performative tropes.

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Sun, 18 Apr 2021 09:48:08 +0000 BlogLikes - Find Most Popular Blogs
Dermablend: Mythiligo https://www.adsoftheworld.com/media/digital/dermablend_mythiligo Dermablend Digital Ad - Mythiligo Dermablend Digital Ad - Mythiligo

Vitiligo is a chronic skin disease that affects almost 2% of the world´s population. There are a lot of myths related to this condition, which attempt directly against people self-esteem.

We came up with a new disease to take over and own of these myths: Mythíligo.

#BreakTheMyth

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Sun, 18 Apr 2021 09:42:19 +0000 BlogLikes - Find Most Popular Blogs
Trebor: 100 Years Strong https://www.adsoftheworld.com/media/integrated/trebor_100_years_strong

Trebor, the Mondelēz International-owned confectionery brand, is bringing back its iconic “minty bit stronger” jingle in a new campaign to mark its 100th anniversary. The push was developed in partnership with creative agency ELVIS.

In order to build brand love and drive consideration, the campaign aims to rekindle the emotional connection that people had to Trebor in the past, in a way that celebrates its longevity but also resonates with a new, younger audience.

ELVIS and Trebor are tapping into nostalgia for the advertising that the brand has become known for, reimagining the much-loved Trebor Extra Strong Mints jingle (“Trebor Mints are a minty bit stronger”) that was originally created in 1969.

The campaign features an all-new revamped version of the famous jingle, recorded by a leading gospel music singer and featuring new lyrics.

The push will run on radio and across social media channels including Facebook, YouTube and Instagram.

As part of the activity, Trebor and ELVIS have also created a 100-mint-long promotional Trebor pack, in the brand’s biggest promotion in recent years. People can win one of the special packs and £/€10,000 or £/€100 by scanning any normal Trebor pack at trebor.co.uk to see if it grows extra-long.

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Sun, 18 Apr 2021 09:37:02 +0000 BlogLikes - Find Most Popular Blogs
CIN: Backgrounds https://www.adsoftheworld.com/media/film/cin_backgrounds

It's been more than a year since we're all working from home. CIN, the largest Iberian coatings company, wants you to stop hiding your walls with those ridiculous backgrounds. It's time to be proud of those walls. Let's paint.

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Sun, 18 Apr 2021 09:32:44 +0000 BlogLikes - Find Most Popular Blogs
Rossini: Ready to Work https://www.adsoftheworld.com/media/print/rossini_ready_to_work Rossini Print Ad - Ready to Work

To do a great job you need clothing that knows how to do the job.
Rossini is the workwear made in Italy that dresses thousands of professional workers, with superior quality and hard-wearing fabrics, without ever foregoing wearability. Rossini is the real workwear that get hooked to your professionalism with maximum efficiency, safety, comfort and style.

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Sun, 18 Apr 2021 09:29:10 +0000 BlogLikes - Find Most Popular Blogs
Council for Safe Traffic: Keep Focus https://www.adsoftheworld.com/media/print/council_for_safe_traffic_keep_focus Council for Safe Traffic Print Ad - Keep Focus Council for Safe Traffic Print Ad - Keep Focus

In Denmark most traffic accidents towards cyclists happens because of people being on their phone while biking.

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Sun, 18 Apr 2021 09:22:53 +0000 BlogLikes - Find Most Popular Blogs
Google: Be kind to your mind https://www.adsoftheworld.com/media/digital/google_be_kind_to_your_mind Google Digital Ad - Be kind to your mind

During lockdown, Google Search data showed that people were searching for ways to help others but few were asking for help on their own mental health. ‘I need help’ are the three hardest words to say out loud and the stigma existed even on Google Search.

Google wanted to break the cycle and started looking for solutions to make mental health help accessible across regions. By working together with psychologists, a toolkit of self-care skills were put together on google.com/covid-19. When a Covid-19 related query was typed, there was extra support in the results.

We then created a brand video using real footage of people and influencers to remind people to take care of themselves like they take care of others. The creative was localised across Asian regions to inspire millions on how to search for self-care in every language and region.

Results? Search trends showed people searching for self-care and the campaign got hope and support to 186M people as #BeKindToYourMind started trending,
one courageous query at a time. Localization drove a 2-5% uplift in brand metrics.

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Sun, 18 Apr 2021 09:13:08 +0000 BlogLikes - Find Most Popular Blogs
Days Without End Records: Dreams Chamber https://www.adsoftheworld.com/media/digital/days_without_end_records_dreams_chamber Days Without End Records Digital Ad - Dreams Chamber Days Without End Records Digital Ad - Dreams Chamber Days Without End Records Digital Ad - Dreams Chamber Days Without End Records Digital Ad - Dreams Chamber Days Without End Records Digital Ad - Dreams Chamber

It is proven and documented that humans emit vibrations, which can positively or negatively influence the human immune system. A person with a balanced and positive life vibrates at Frequencies of 62 to 69 Hz. A sad and depressed person vibrates below these frequencies, making the immune system more prone to illness.

How to help these people in confinement to get them to vibrate at frequencies that are beneficial for your physical and mental well-being? Jairo Guerrero, together with a renowned Psychotherapist and the Mexican Institute of Education and Research in Mental Health, creates a sound project called Camara de Sueños (Dream Chamber).

Sound compositions that vibrate at high frequencies to help people who listen this music, to cycle in a neutral mental state, so that they can concentrate and develop their daily tasks well and optimally, working as a sound anxiolytic. In addition to the results it had with patients and of becoming a complementary tool to the treatments of these mental and emotional problems, the graphic campaign was handled as if it were an advertisement for a Prozac-type drug, which invited to repair the mind.

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Sun, 18 Apr 2021 09:09:49 +0000 BlogLikes - Find Most Popular Blogs
Inca Kola: The table is set, join us https://www.adsoftheworld.com/media/film/inca_kola_the_table_is_set_join_us ]]> Sun, 18 Apr 2021 07:33:59 +0000 BlogLikes - Find Most Popular Blogs Ultimate Kronos Group: Work of Art https://www.adsoftheworld.com/media/film/ultimate_kronos_group_work_of_art ]]> Sun, 18 Apr 2021 07:27:29 +0000 BlogLikes - Find Most Popular Blogs DSM Animal Nutrition and Health: We Make It Possible https://www.adsoftheworld.com/media/film/dsm_animal_nutrition_and_health_we_make_it_possible ]]> Sun, 18 Apr 2021 07:21:26 +0000 BlogLikes - Find Most Popular Blogs Jouezsport!: Dice, Coin https://www.adsoftheworld.com/media/print/jouezsport_dice_coin Jouezsport! Print Ad - Dice, Coin cavalcade_jzs_20_04_dice.jpg   cavalcade_jzs_20_04_coin.jpg  ]]> Sun, 18 Apr 2021 07:16:27 +0000 BlogLikes - Find Most Popular Blogs FCB Brasil Launches New Visual Identity Campaign to Celebrate F1 Coming to Band Networks http://feedproxy.google.com/~r/GreatAds/~3/SN6oVXZxbOE/fcb-brasil-launches-new-visual-identity.html

Band Networks has acquired the rights to broadcast the most popular automobile racing category in the world, and is launching a campaign with an iconic and minimalist visual language, created by FCB Brasil. The communication shows historic moments in a simulation of the cars on the track, in a way that viewers easily relate to how Band talks about F1.


"Formula 1 is speed, so we created a minimalist visual identity, but with movement, in which the design is created by the trajectory of the cars, making each campaign asset tell a story from the sport in a unique way. It's as if each driver also helped develop the visuals," comments FCB Brasil's ECD, Marcelo Rizério.


Featured on urban furniture, in addition to the most exciting moments from the GPs, will also be the network's Formula 1 hosts, Mariana Becker, Sergio Mauricio and Reginaldo Leme. The team of journalists will also produce content on social media, both in their own profiles and on the network's.


With the signature "Formula 1 now is on Band. The more you watch, the more you love it," the campaign wants to show how Band, a network with a long-standing sportscast tradition, will offer its audience a new experience.





CREDITS

Product:   Formula 1


Title:  Fórmula 1  now is on Band . Isso a Band shows it.


Agency:  FCB BRASIL


Strategy, creative and production: FCB BRASIL

Amanda Fonseca, Andreza Cursino, Anna Martha, Ary Nogueira, Beatriz Vargas, Bibiana Saldanha, Camila Galdêncio, Daniela Fonseca, Danilo Castro, Elton Longhi, Fábio Cristo, Fabio Freitas, Fernanda Geraldini, Fernando Rihan, Gustavo Martins, Henrique Aquino, João Albertini, João Porto, Luiz Eduardo Doria, Marcelo Rizério, Mário Morais, Mateus Madureira, Matheus Kafka, Murillo Moretti, Pedro Lazzuri, Rafael Martins, Rafael Pascarella, Renata d’Ávila, Ricardo John, Rodrigo Almeida, Rodrigo Resende, Thomas Paiva, Tiago Santos, Vitor Camacho.


(adsbygoogle = window.adsbygoogle || []).push({});

[Author: noreply@blogger.com (Rey B)]

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Sat, 17 Apr 2021 10:19:00 +0000 BlogLikes - Find Most Popular Blogs Band Networks F1 FCB Brasil Sports Ads
Start Your Comeback in Los Angeles http://feedproxy.google.com/~r/Adpulp/~3/hj0ggcGldTI/ Los Angeles wants you back. According to this new ad campaign from the Los Angeles Tourism & Convention Board, the city is now safe for shopping, dining, art viewing, and roller coaster riding. Are You Ready to Book? The line, “Start Your Comeback,” does not move me. A comeback means you were once gone or […]

The post Start Your Comeback in Los Angeles appeared first on Adpulp.

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Sat, 17 Apr 2021 08:03:24 +0000 BlogLikes - Find Most Popular Blogs COVID-19 Featured Creative Travel/Tourism Marketing
Kodansha, Your Favorite Company You’ve Never Heard Of, Now Has Its First Brand Identity http://feedproxy.google.com/~r/Adfreak/~3/byobkIh1aKo/ ]]> Fri, 16 Apr 2021 19:45:54 +0000 BlogLikes - Find Most Popular Blogs Publishing AB InBev and Dentsu Look for Better Ways to Gauge Consumer Attention http://feedproxy.google.com/~r/Adfreak/~3/_zGw0jR5Qho/ ]]> Fri, 16 Apr 2021 18:27:28 +0000 BlogLikes - Find Most Popular Blogs Advertising Audience Analytics Beer Spirits & Cannabis Consumer CPG & Grocery Food & Beverage Legacy Brands Measurement Mediaweek Metrics Performance Marketing How Salesforce Is Undergoing a Digital Transformation http://feedproxy.google.com/~r/Adfreak/~3/NlUl0-RqvKs/ ]]> Fri, 16 Apr 2021 18:03:46 +0000 BlogLikes - Find Most Popular Blogs Ad Tech Mediaweek Free Budweisers for the vaccinated, and ‘Vax Tee’ from Miller Lite: Trending https://adage.com/article/cmo-strategy/free-budweisers-vaccinated-and-vax-tee-miller-lite-trending/2329186 This week’s marketing winners, losers and newsmakers.

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Fri, 16 Apr 2021 16:56:10 +0000 BlogLikes - Find Most Popular Blogs
Humana Appoints Spark Foundry as US Media Agency of Record http://feedproxy.google.com/~r/Adfreak/~3/f9TQQ0Khcu0/ ]]> Fri, 16 Apr 2021 16:49:34 +0000 BlogLikes - Find Most Popular Blogs Accounts Media Agencies