Bloglikes - Design en-US Thu, 15 Apr 2021 17:20:12 +0000 Sat, 06 Apr 2013 00:00:00 +0000 FeedWriter Fantastic! and amazing! hand-drawn superhero logos from vintage comics

Designer Reagan Ray recently developed an interest in comic books via his son. Naturally, Reagan was drawn to the hand-drawn superhero logos of vintage comics. "Like most lettering, right around the late 90s, it all went to shit," he writes. "The hand-lettering masterpieces were abandoned for fonts and photoshop effects." — Read the rest

Thu, 15 Apr 2021 12:12:05 +0000 BlogLikes - Find Most Popular Blogs Post Art Comic Books Comics Design
UserZoom raises $100M, acquires EnjoyHQ, to grow its platform to improve UX and other interactive design elements Graphic designer Paul Rand once famously said that the public was more familiar with bad design than good design. While he was referring to most of the design in the world being “bad”, these days that phrase might take on a second meaning: people typically only notice and talk about (and usually complain about) design when it is ugly, or works badly. Conversely, if it’s good, and it works, you don’t hear much.

Today a startup called UserZoom that has built a platform used by companies like Google, Microsoft, PayPal, Salesforce and many others stay off the bad design radar — with tools to evaluate their design and identify where and when it doesn’t work, and how to link it up better with bigger customer experience strategies — is announcing some significant funding to expand its business.

The company has raised $100 million — money that CEO and co-founder Alfonso de la Nuez said will be used to continue building its tools and mission to make design as critical to a company’s mission as sales might be to an e-commerce company. Alongside this, it has made an acquisition, of another experience insights company called EnjoyHQ, to expand its research operations.

“We feel companies are only scratching the surface of what they could be doing,” he said. “We think experience management could become the third system of record, similar to ERP or CRM.”

This funding is being led by Owl Rock, with other unnamed investors participating. Prior to this, UserZoom raised some $34 million. It is not disclosing valuation, but de la Nuez notes that this latest investment represents a minority stake UserZoom, that the startup is profitable and grew revenues by 40% last year, and that it’s currently on an annual run rate of $80 million.

De la Nuez and UserZoom are currently based out of Los Gatos in the South Bay Area, but the company actually got its start in Barcelona, Spain, where de la Nuez and his co-founder Xavier Mestres originally ran a more old-school user experience design consulting company.

“We had physical labs, testing sites, were we ran focus groups,” he recalled. “It was tedious and manual.”

Years of working like that, and he and Mestres and a third co-founder who has since left the company, Javier Darriba, decided to see how and if they could retool the concept as a piece of software.

Their timing was perfect: It was 2007, the year of the iPhone debut, and the smaller screen of that device, and Apple’s prowess in nailing design and user experience, suddenly got the tech world (and the rest of the world) thinking about how they, too, could rethink their own digital experiences. You might think of it as an earlier iteration of the kind of digital transformation that people talk about today.

The company was growing in Spain at a time when it was much harder for startups to raise substantial rounds (I wonder if that would still be the case today, with companies like Glovo and Wallapop raising huge rounds in recent weeks). so UserZoom made the decision move to California, but Mestres, who is the CTO, still runs the startup’s engineering, design and customer support teams (100 out of 300 staff in all) out of Barcelona. The cost base of employing tech people in Spain are completely different from the Bay Area, “and it’s helped us become profitable,” de la Nuez said.

The core of the company’s product is a platform that runs what it refers to as “XIM” (Experience Insights Management), which lets customers test out any digital experience — be it something on the web, or a phone, or a smartwatch or an interactive voice service, and soon, other interfaces such as automotive. (And it’s a list that is likely to grow as more hardware and services are built.) It can recruit testers to evaluate design, product interaction, marketing decisions that the company is trying out, and so on.

That testing interface is essentially started as product development begins, the idea being that customers can apply the principle of “agile development” as they continue to work on the product, rather than leave all of that to be tested after a product is technically already completed.

As a company users UserZoom, the results of tests can be shared among different stakeholders who can make notes on how product development would work (or wouldn’t work) with how they are envisioning, say, a new sales strategy or engagement goal. It also helps develop KPIs for customers to determine how and if a design is meeting KPIs.

These can cover not just basic goals like “more conversions” or “less shopping cart abandonment” or “opting in to cookies” but also whether a design is meeting accessibility goals. (As seen with the recent controversy around Ravelry, this is indeed a growing issue and one that de la Nuez said will be getting more attention at UserZoom.)

The space of UX and testing to improve it is a pretty crowded and well-funded one, with others in it including LogRocket, UserTesting, ContentSquare, companies focusing on specific verticals, like AB Tasty and many others. What’s giving UserZoom an edge, it seems, is not just its extensive and impressive customer base, but its focus on trying to provide an end-to-end concept of design and experience and how it might fit in with a bigger business strategy.

“In today’s digital economy, the quality of the customer and user experience is the driving factor that helps businesses retain customers and generate increased revenue,” said Pravin Vazirani, managing director at Owl Rock, in a statement. “Despite this, many organizations are still unable to properly extract and manage the potential insights that lie within a customer journey. UserZoom enables companies to harness these insights and drive improved digital experiences.” Andy Lefkarites, an investor at Owl Rock said in a statement, “We see a tremendous market opportunity for UserZoom, which enables companies of all sizes and industries to continually enhance and prioritize their digital experience strategy. We are pleased to be able to support UserZoom with growth capital to enable them to seize that opportunity.”

Thu, 15 Apr 2021 10:14:44 +0000 BlogLikes - Find Most Popular Blogs Developer eCommerce Europe Funding Media TC Cx Design UI User Experience User Testing Ux
2022 Nissan NISMO GT-R Special Edition Flaunts Exclusivity   The 2022 Nissan NISMO GT-R Special Edition was unveiled today in Japan. How much more exclusive can a limited-edition sports car be? It turns out this GT-R is pretty distinctive. It’s not just a badge and some decals that sets it apart.   First, it’s painted a NISMO-exclusive color called Stealth Gray. Rays 20-inch […]

The post 2022 Nissan NISMO GT-R Special Edition Flaunts Exclusivity appeared first on The Truth About Cars.

Wed, 14 Apr 2021 15:02:28 +0000 BlogLikes - Find Most Popular Blogs Branding Car Collector's Corner Design Enthusiasm Global Japan Marketing Media Rare Rides Sales and Marketing Technology Tuners Flagship GT-R Japanese Limited Availability Nissan Nissan Gt-r Nismo Special Edition Sports Car
Prince Philip was a champion of design | Letter The late Duke of Edinburgh passionately supported invention and engineering, writes Roland Hill

Your obituary, editorial and other pages devoted to the Duke of Edinburgh (9 April) omitted his passionate support of design, invention and engineering.

From working as a young engineer in London in the 1960s and seeing the Prince Philip designer’s prize (1959-2011) displayed at the Design Council’s showroom on Haymarket, to his impassioned BBC Radio 4 Today programme statement in 2016 that “everything that wasn’t invented by God is invented by an engineer”, I have seen him consistently champion these crucial parts of our economy. Indeed, he has been followed by other members of the royal family, which I can say, as a beneficiary of a BBC Tomorrow’s World Prince of Wales award for innovation in 1990, greatly helps international licensing of our inventions.

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Wed, 14 Apr 2021 11:53:09 +0000 BlogLikes - Find Most Popular Blogs Prince Philip Monarchy UK news Engineering Technology Design Art and design Culture
Last last last last last call I’d planned to do a roundup of books with identical titles, just to show you that copyright law doesn’t protect a title. (Some titles are protected by trademark, though. Consider the For Dummies and Chicken Soup for the Soul series.) I had Word by Word by Kory Stamper (2018) and Word by Word by Anne Lamott (2004); Great Expectations (1980) by Landon Y. Jones—popularizer of “Baby Boom”—and Great Expectations by that British guy (1861). The contemporary American author Elif Batuman has built her publishing career on titles intentionally borrowed from Dostoevsky: The Idiot, The Possessed

Next on my list was Last Call, the title of a true-crime book by Elon Green, published in March 2021, about a serial killer who preyed on gay men in 1990s New York.

last call elon green

And also the title of Daniel Okrent’s 2010 history of Prohibition

(Read my post about Okrent’s book, which was the basis of a Ken Burns/Lynn Novick documentary series for PBS that originally aired in 2011.)

But that turned out not to be the last word on books titled Last Call. Far from it.

Here’s what I discovered.

Last Call Parsons

Last Call: Bartenders on Their Final Drink and the Wisdom and Rituals of Closing Time , by Brad Thomas Parsons (2019).


Last Call Hart

Last Call, a novel by Staci Hart (2016)


Last Call Clayton

Last Call, a romance novella by Alice Clayton (2015). It’s the fifth in a series with cocktail-related titles (Wallbanger, Mai Tai’d Up, etc.).

Last Call Staples

Last Call, by Tim Staples (2009), an audiobook about “the Catholic teaching on death judgment heaven hell.”


Last Call Grippando

Last Call, a thriller by James Grippando, which is a great name for a thriller-writer, by the way (2007).


Last Call Powers

Last Call, a novel by Tim Powers (1992)


And coming in September 2021, a new Last Call with a complicated title (a colon and a dash!) and authorship (five in total, one of them a pseudonym, plus an illustrator).

Last Call martini edition Sept 2021

Richard Stark’s Parker: The Martini Edition—Last Call is, according to publisher Penguin Random House, “the long-awaited companion to the Award-winning Martini Edition … collecting The Score and Slayground in a beautiful oversized slipcase edition”:

Features more than 100 pieces of never-before-seen Parker art by Darwyn Cooke; a round table talk with Ed Brubaker, Sean Phillips, Bruce Timm, and Scott Dunbier on Parker and Cooke; and a brand-new 17-page story by multiple Eisner Award-winning creators Ed Brubaker and Sean Phillips. Darwyn Cooke crafted four universally acclaimed Parker graphic novels, adapted from the works of Richard Stark (A pseudonym for Donald Westlake), before his untimely death. This volume will be (along with the Martini Edition) the last word on Cooke’s brilliant Parker stories.

I confess to knowing nothing about Darwyn Cooke or Parker, but I’m a big fan of Donald Westlake’s comic novels, so I get that this book will be something special. (Read my obituary for Westlake, who died in 2009.)

We probably haven’t seen the last of Last Call. Why is it such a popular title? Simplicity (two familiar four-letter words), evocativeness (barrooms, telephones, death), and the way it fits neatly and squarely on a book jacket. Speaking of book jackets, a design-school thesis could be written about the evolution of Last Call typography and layout over the last three decades, from cluttered and symbol-laden to streamlined and sans-serif, and, above all, Instagrammable. As Margot Boyer-Dry wrote for Vulture in January 2019: “If books have design eras, we’re in an age of statement wallpaper and fatty text. We have the internet to thank — and not just the interface but the economy that’s evolved around it.”

[Author: Nancy Friedman]

Tue, 13 Apr 2021 11:14:13 +0000 BlogLikes - Find Most Popular Blogs Books New York Design Linguistics Penguin Random House Titles Parker Westlake Cooke Dostoevsky Eisner Anne Lamott Nancy Friedman Elif Batuman Ed Brubaker Kory Stamper Daniel Okrent Darwyn Cooke Donald Westlake Brad Thomas Parsons James Grippando Alice Clayton Scott Dunbier Ken Burns Lynn Novick Richard Stark Okrent Margot Boyer Dry Landon Y Jones Consider the For Dummies and Chicken Soup Elon Green Staci Hart Wallbanger Mai Tai Ed Brubaker Sean Phillips Bruce Timm Sean Phillips Darwyn Cooke
Arcimoto FUVs a NASDAQ Addition Arcimoto, makers of fun, utility vehicles for commuters and fleets, announced NASDAQ’s approval today. The company can now list its shares of common stock on The NASDAQ Global Market, a positive growth sign. A Eugene, Oregon manufacturer of affordable three-wheeled electric vehicles (EVs), Arcimoto looks to change the world. Their Fun Utility Vehicles (FUVs) can […]

The post Arcimoto FUVs a NASDAQ Addition appeared first on The Truth About Cars.

Tue, 13 Apr 2021 08:00:08 +0000 BlogLikes - Find Most Popular Blogs Design Technology Global Green Motorcycles Electric Vehicles Emerging Markets Autos Nasdaq EVs New Cars Motorcycle American Made News Blog Low Cost Cars Arcimoto Three-wheeler Fun Utility Vehicles FUVs
From pencil sharpeners to a $539m lawsuit: how big tech weaponised patents In 1842, the US patent office registered 14 designs, including a bathtub and a ‘corpse preserver’. It now handles 35,000 a year. Why did this once sedate world became a corporate arms race?

It was designed to make sharpening a pencil feel as thrilling as flying a jet. A gleaming chrome teardrop, tapered to a point and adorned with a bullet-like handle, Raymond Loewy’s aerodynamic tail-fin pencil sharpener brought the glamour of the machine age to the humble office desk.

As the godfather of American industrial design, Loewy gave his streamlined signature to trains, planes and Coca-Cola vending machines, defining the sleek art deco look of the 1930s. But his go-faster pencil sharpener never made it into production, deemed one chrome-plated, deco-styled step too far. The design does survive in the form of its patent, filed in 1933 and now republished as one of 1,000 such protected inventions, brought together in a new book.

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Tue, 13 Apr 2021 01:00:25 +0000 BlogLikes - Find Most Popular Blogs Books Design Technology Law US Culture Art and design Coca Cola Raymond Loewy Loewy Art and design books
From pencil sharpeners to a $539m lawsuit: how big tech weaponised design patents In 1842, the US patent office registered 14 designs, including a bathtub and a ‘corpse preserver’. It now handles 35,000 a year. Why did this once sedate world became a corporate arms race?

It was designed to make sharpening a pencil feel as thrilling as flying a jet. A gleaming chrome teardrop, tapered to a point and adorned with a bullet-like handle, Raymond Loewy’s aerodynamic tail-fin pencil sharpener brought the glamour of the machine age to the humble office desk.

As the godfather of American industrial design, Loewy gave his streamlined signature to trains, planes and Coca-Cola vending machines, defining the sleek art deco look of the 1930s. But his go-faster pencil sharpener never made it into production, deemed one chrome-plated, deco-styled step too far. The design does survive in the form of its patent, filed in 1933 and now republished as one of 1,000 such protected inventions, brought together in a new book.

Continue reading...]]>
Tue, 13 Apr 2021 01:00:25 +0000 BlogLikes - Find Most Popular Blogs Books Design Technology Law US Culture Art and design Coca Cola Raymond Loewy Loewy Art and design books
Hyundai Pony Heritage Becomes Design Studio Centerpiece While automotive enthusiasts have mixed opinions on the cultural clout of electric vehicles, there’s one aspect of electrification that’s undeniably cool — the resto-mod potential. Despite the historic appeal of driving around in vintage automobiles, they’re often painfully slow with ridiculously long braking distances and a lack of standard features many people living today would deem […]

The post Hyundai Pony Heritage Becomes Design Studio Centerpiece appeared first on The Truth About Cars.

Mon, 12 Apr 2021 18:00:24 +0000 BlogLikes - Find Most Popular Blogs Design Technology Electric Vehicles Autos Concepts EVs Hyundai Art Cars Pony News Blog Automotive Design Hyundai Pony Restomod Hatchbacks Hyundai Pony Heritage EV Resto-mod
These dollhouses cost more than a typical home in Indiana Thu, 08 Apr 2021 14:56:38 +0000 BlogLikes - Find Most Popular Blogs Design Instagram California Lifestyle Indiana Radio Luxury Dollhouses Architectural Digest Cheap Old Houses Chris Toledo Nutshell News The Letterform Archive Launches a New Online Archive of Graphic Design, Featuring 9,000 Hi-Fi Images

An online design museum made by and for designers? The concept seems obvious, but has taken decades in internet years for the reality to fully emerge in the Letterform Archive. Now that it has, we can see why. Good design may look simple, but no one should be fooled into thinking it’s easy. “After years of development and months of feedback,” write the creators of the Letterform Archive online design museum, “we’re opening up the Online Archive to everyone. This project is a labor of love from everyone on our staff, and many generous volunteers, and we hope it provides a source of beautiful distraction and inspiration to all who love letters.”

That’s letters as in fonts, not epistles, and there are thousands of them in the archive. But there are also thousands of photographs, lithographs, silkscreens, etc. representing the height of modern simplicity. This and other unifying threads run through the collection of the Letterform Archive, which offers “unprecedented access… with nearly 1,500 objects and 9,000 hi-fi images.”

You’ll find in the Archive the sleek elegance of 1960s Olivetti catalogs, the iconic militancy of Emory Douglas’ designs for The Black Panther newspaper, and the eerily stark militancy of the “SILENCE=DEATH” t-shirt from the 1980s AIDS crisis.

The site was built around the ideal of “radical accessibility,” with the aim of capturing “a sense of what it’s like to visit the Archive” (which lives permanently in San Francisco). But the focus is not on the casual onlooker — Letterform Archive online caters specifically to graphic designers, which makes its interface even simpler, more elegant, and easier to use for everyone, coincidentally (or not).

The graphic design focus also means there are functions specific to the discipline that designers won’t find in other online image libraries: “we encourage you to use the search filters: click on each category to explore disciplines like lettering, and formats like type specimens, or combine filters like decades and countries to narrow your view to a specific time and place.”

From the radical typography of Dada to the radical 60s zine scene to the sleek designs (and Neins) found in a 1987 Apple Logo Standards pamphlet, the museum has something for everyone interested in recent graphic design history and typology. But it’s not all sleek simplicity. There are also rare artifacts of elaborately intricate design, like the Persian Yusef and Zulaikha manuscript, below, dating from between 1880 and 1910. You’ll find dozens more such treasures in the Letterform Archive here.

Related Content: 

Where to Find Free Art Images & Books from Great Museums, and Free Books from University Presses

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Discover Isotype, the 1920s Attempt to Create a Universal Language with Stylish Icons & Graphic Design

Josh Jones is a writer and musician based in Durham, NC. Follow him at @jdmagness

The Letterform Archive Launches a New Online Archive of Graphic Design, Featuring 9,000 Hi-Fi Images is a post from: Open Culture. Follow us on Facebook, Twitter, and Google Plus, or get our Daily Email. And don't miss our big collections of Free Online Courses, Free Online Movies, Free eBooksFree Audio Books, Free Foreign Language Lessons, and MOOCs.

Thu, 08 Apr 2021 04:00:30 +0000 BlogLikes - Find Most Popular Blogs Google Art Design College San Francisco Archives Facebook Twitter Dada Josh Jones Yusef Olivetti Durham NC Follow Emory Douglas
Watt EV Coupe – Will It Make It to Production or Not? The Watt Electric Vehicle Company (WEVC)  has unveiled the EV Coupe, a classic shape inspired by the 1955 Porsche 356A. WEVC is not connected with Porsche AG. WEVC does not imply that any of their products are a product of Porsche AG, nor are the Porsche or 356 names used or associated with WEVC products. […]

The post Watt EV Coupe – Will It Make It to Production or Not? appeared first on The Truth About Cars.

Tue, 06 Apr 2021 09:00:23 +0000 BlogLikes - Find Most Popular Blogs Electric Vehicle UK Design Technology Eu Green Porsche Electric Vehicles Autos Replica Nostalgia Ev Porsche AG WEVC Sports EV Concept Curbside Classics Classic Inspired Porsche 345A Watt Electric Vehicle Company WEVC
A closer look at the new Nest Hub’s design details For the Nest Industrial Design team, details matter. Working on the new Nest Hub was no exception. "When we approached the design of the new Nest Hub, we wanted to give the product a lighter, more effortless aesthetic,” says team lead Katie Morgenroth. “We wanted it to feel evolved and refined, not reinvented.” Styling alone shouldn’t be the reason to replace a product, she says. “We want to make sure whether you have one Nest product or many, that they all compliment each other in your space.”

Because of this considered approach, you might not immediately notice some of the more subtle updates. We took some time to talk to Katie, as well as Industrial Design lead Jason Pi and Color and Material designer Vicki Chuang, about some of the new additions worth a second glance — or even a third, or a fourth, or a … you get the idea.

  • The new Nest Hub in various colors, including the new blue, Mist.

    The new Nest Hub comes in Chalk, Charcoal, Sand and the new color, Mist.

  • A look underneath the Nest Hub to reveal the Sand-colored feet.

    A peek underneath at the Nest Hub’s feet.

  • Floating pieces of glass against a pink background.

    The edgeless display makes it look like “it’s floating,” Katie says.

  • A close up look at the Nest Hub's edgeless glass display.

    It also makes the Nest Hub an even better home for photos.

The new, cool color. The team introduced the new Mist color because it’s in the cool family, and compliments nature. It’s soothing, and almost looks like a neutral. Vicki led the color and material design, and says that atmospheric colors like Mist help express “soft feelings.” “Color enhances well-being. Mist is inspired by the sky, it compliments nature,” she says. “We started with a range of blues from light pastel to saturated blue, and the soft muted blue felt the most soothing and relaxing — a good fit for the home.”

Don’t forget the feet. Peek underneath the Nest Hub to see the silicone feet. “We try to have a little fun with color there,” Katie says. “We were inspired by the color you see when you cut into a fruit like a guava or a watermelon — it makes you smile.”

The inspiration for edgeless. Our idea for the edgeless display was the look of a piece of artwork or picture frame with a white border. The new Nest Hub has a lighter, more effortless feel, as Katie describes it. “All you see from the front is the glass. It makes the display almost feel like it’s floating.” 

Jason also adds that the general construction was an upgrade. "We’re very proud of the matte finish and silky feel of the display enclosure, which is also more sustainable even though it has a premium feel to it.” In fact, the new Nest Hub was designed with 54% of its plastic part weight made with recycled material.
  • A close up up the Nest Hub in Mist against the fabric in the same color.

    Mist gets its close up.

  • A close up of the fabric used on the Nest Hub in Mist.

  • A close up of the yarn used in the Nest Hub in its various colors.

    The new fabric is more sustainable and improves the speakers’ sound.

  • The Nest Hub's switch revealing the Sand color.

    Don’t miss the switch’s pop of color.

A new knit. The new Nest Hub uses the same sustainable yarn recycled from PET bottles that the Minis use, just slightly modified. We used a recycled monofilament yarn, which gives the device a structure that’s ideal for sound quality. “The fabric was reengineered to be not only sustainable but also optimized for great acoustic transmission,” Vicki says.

And look a little closer…and you’ll see the team color matched the device down to the yarn level, so there’s a subtle blending effect in the overall look of the speaker. “That effect is called ‘melange’ and it’s created when there are two colors of yarn knit together to create a variation in the tone,” Katie explains. 

A hard switch. We first introduced the privacy switch with the Home Mini and it’s been a part of every Nest device since, including the new Nest Hub. The hard switch completely disables microphones, and the new Nest Hub also has added LED lights to the front of the display that indicate when the switch is on or off. This was important to the team to keep consistent across all Nest devices, because privacy isn’t something they wanted to overcomplicate. “From the beginning we always wanted to continue the precedence we set with the physical privacy button and include it on Nest Hub,” Jason says. “There is something definitive about having it be a physical switch. I also like the color pop that's visible once it’s on mute — it’s a nice, clear indicator.” Plus, it’s one more place designers get to have a little fun.

Related Article

Sleeping on the job: How we built the new Nest Hub

Take a look inside Google Health's sleep lab, Forty Winks, and learn about everything that went into testing and building the new Nest Hub.

Read Article

[Author: Molly ]

Mon, 05 Apr 2021 12:00:00 +0000 BlogLikes - Find Most Popular Blogs Design Molly Jason Katie Vicki Google health Google Nest Katie Morgenroth Nest Hub Jason Pi Vicki Chuang
Discover the First Modern Kitchen–the Frankfurt Kitchen–Pioneered by the Architect Margarete Schütte-Lihotzky (1926)

Nearly 100 years after it was introduced, architect Margarete (Grete) Schütte-Lihotzky‘s famous Frankfurt Kitchen continues to exert enormous influence on kitchen design.

Schütte-Lihotzky analyzed designs for kitchens in train dining cars and made detailed time-motion studies of housewives’ dinner preparations in her quest to come up with something that would be space saving, efficient, inexpensively pre-fabricated, and easily installed in the new housing springing up in post-WWI Germany.

Schütte-Lihotzky hoped that her design would have a liberating effect, by reducing the time women spent in the kitchen. Nothing is left to chance in these 1.9 by 3.44 meters, with the main emphasis placed on the well-traveled “golden triangle” between worktop, stove, and sink.

The design’s scientific management honored ergonomics and efficiency, initiating a sort of household dance, but as filmmaker Maribeth Romslo, who directed eight dancers on a painstaking facsimile of a Frankfurt Kitchen, below, observes:

…as with any progress, there is friction and pressure. As women gain more rights (then and now), are they really just adding more to their to-do list of responsibilities? Adding to the number of plates they need to spin? They haven’t been excused from domestic duties in order to pursue careers or employment, the new responsibilities are additive.


(Note: enter your information to view the film.)

Choreographer Zoé Henrot, who also appears in the film, emphasizes the Frankfurt Kitchen’s design efficiencies and many of its famous features — the drawers for flour and other bulk goods, the adjustable stool, the cutting board with a receptacle for parings and peels.

At the same time, she manages to telegraph some possible Catch-22s.

Its diminutive size dictates that this workplace will be a solitary one — no helpers, guests, or small children.

The built-in expectations regarding uniformity of use leaves little room for culinary experimentation or a loosey goosey approach.

When crushingly repetitive tasks begin to chafe, options for escape are limited (if very well-suited to the expressive possibilities of modern dance).

Interestingly, many assume that a female architect working in 1926 would have brought some personal insights to the task that her male colleagues might have been lacking. Not so, as Schütte-Lihotzky readily admitted:

The truth of the matter was, I’d never run a household before designing the Frankfurt Kitchen, I’d never cooked, and had no idea about cooking.

Singer-songwriter Robert Rotifer is another artist who was moved to pay homage to Schütte-Lihotzky and the Frankfurt Kitchen, a “calculated move” that he describes as something closer to designing a kitchen than “divine inspiration”:

I sat on the train traveling from Canterbury up to London… I was about to record a new album, and I needed one more uptempo song, something driving and rhythmical. While the noisy combination of rickety train and worn-out tracks suggested a beat, I began to think about syncopations and subjects.

I thought about the mundane things nobody usually writes songs about, functional things that defy metaphor—tools, devices, household goods. As I listed some items in my head, I soon realized that kitchen utensils were the way to go. I thought about the mechanics of a kitchen, and that’s when the name of the creator of the famous Frankfurt Kitchen flashed up in my head.

There, in the natural rhythm of her name, was the syncopation I had been looking for: “I sing this out to Grete Schütte-Lihotzky.” Writing the rest of the lyrics was easy. The repetitive element would illustrate the way you keep returning to the same tasks and positions when you are working in a kitchen. In the middle-eight I would also find space for some of the criticisms that have been leveled at Schütte-Lihotzky’s kitchen over the decades, such as the way her design isolated the kitchen worker, i.e. traditionally the woman, from the rest of the family.

Rotifer, who also created the paintings used in the animated music video, gives the architect her due by including accomplishments beyond the Frankfurt Kitchen: her micro-apartment with “a disguised roll-out bed,” her terraced houses at the Werkbundsiedlung, a housing project’s kindergarten, a printing shop, and the Viennese Communist party headquarters.

It’s a lovely tribute to a design pioneer who, reflecting on her long career around the time of her 100th birthday, remarked:

If I had known that everyone would keep talking about nothing else, I would never have built that damned kitchen!

Museums that have acquired a Frankfurt Kitchen include Frankfurt’s Museum Angewandte Kunst, New York City’s Museum of Modern Art, London’s Victoria and Albert Museum, and Oslo’s National Museum.

Learn more about the Kitchen Dance Project in this conversation between filmmaker Maribeth Romslo, choreographer Zoé Emilie Henrot, and Minneapolis Institute of Art curator Jennifer Komar Olivarez.

Related Content: 

Recipes from the Kitchen of Georgia O’Keeffe

The Politics & Philosophy of the Bauhaus Design Movement: A Short Introduction

Visit the Homes That Great Architects Designed for Themselves: Frank Lloyd Wright, Le Corbusier, Walter Gropius & Frank Gehry

Ayun Halliday is an author, illustrator, theater maker and Chief Primatologist of the East Village Inky zine. Follow her @AyunHalliday

Discover the First Modern Kitchen–the Frankfurt Kitchen–Pioneered by the Architect Margarete Schütte-Lihotzky (1926) is a post from: Open Culture. Follow us on Facebook, Twitter, and Google Plus, or get our Daily Email. And don't miss our big collections of Free Online Courses, Free Online Movies, Free eBooksFree Audio Books, Free Foreign Language Lessons, and MOOCs.

Fri, 02 Apr 2021 10:00:38 +0000 BlogLikes - Find Most Popular Blogs Google Gender Design London College Life Georgia Architecture Frankfurt Victoria Canterbury Oslo Minneapolis Institute Of Art Facebook Twitter Albert Museum Margarete Schütte Lihotzky Zoé Emilie Henrot Margarete Grete Schütte Lihotzky Frankfurt Kitchen Schütte Lihotzky Maribeth Romslo Zoé Henrot Robert Rotifer Grete Schütte Lihotzky Werkbundsiedlung National Museum Learn Jennifer Komar Olivarez
NHTSA Recalls GM Vans for Potential Fire Hazard A warning was issued today to owners of 2021 Chevrolet Express and GMC Savana vans with 6.6-liter gas engines by the National Highway Traffic Safety Administration (NHTSA). If a battery short circuit were to happen, there may be a low battery voltage warning, the battery might die, or an engine compartment fire could take place. […]

The post NHTSA Recalls GM Vans for Potential Fire Hazard appeared first on The Truth About Cars.

Thu, 01 Apr 2021 10:00:21 +0000 BlogLikes - Find Most Popular Blogs Design Safety General Motors Recall Autos Chevrolet Hot Takes Nhtsa Gmc National Highway Traffic Safety Administration Chevrolet Express GMC Savana Vans News Blog Short Circuit GM Death Watch Fire Hazard Full-size vans NHTSA Recalls GM
Will the designer change your text? When I started making pitch decks 15 years ago, there were not many people who called themselves “presentation designer”. Now the world is flooded with them. But “designer” is a very broad term used by people with varying skills.

Most “before and after” examples on designer’s web pages are beautiful makeovers of slides. Better fonts, better colours, a nice image. It all looks a lot better. But makeovers are makeovers: the fundamental layout of the slide almost always stays the same, and the text always stays the same.

Maybe this is the question you should ask a potential presentation designer: do you rip up the slide, change the headlines, round up numbers, regroup boxes (these 4 points are actually 3), etc.

The text changer is a very different designer from the makeover artist. And very often the text changer might not be very good at design. (The SlideMagic bespoke design pitch was the unusual combination of skills in one pair of hands).

There are different types of designers, but there are also different type of projects, and different types of clients. I had clients who were not that happy that the first draft of their redesigned pitch deck had almost no resemblance to the original.

The SlideMagic presentation software is designed to reduce the dependence on a makeover designer. The average corporate presentation creator can focus on structuring her story, putting the right messages in, and slides will look pretty decent without the need for a drastic cosmetic overhaul.

But, if you are looking for “presentation designer”: know what type of client you are, know what type of project you have, know what type of designer you need.

Photo by Hannah Lim on Unsplash

Wed, 31 Mar 2021 23:00:00 +0000 BlogLikes - Find Most Popular Blogs Design Speaking Hannah Lim
Hyundai Santa Cruz Readies to Kick Some Sand Gearing up for its debut on April 15th, Hyundai has released renderings of the Santa Cruz, its ground-breaking pickup named for a sleepy Northern California beach city. According to Google Translate, phonetically in Korean, pickup truck is ‘pig-eob teuleog’. In the Korean domestic market, Hyundai has produced the Pony pickup of the ’80s, and more […]

The post Hyundai Santa Cruz Readies to Kick Some Sand appeared first on The Truth About Cars.

Wed, 31 Mar 2021 15:00:18 +0000 BlogLikes - Find Most Popular Blogs Design Korea Autos Crossovers Trucks Sales And Marketing Hyundai Google Translate New Cars SUVs Santa Cruz Northern California Crossover Pickup Unibody New Vehicle Sport Adventure Vehicle Hyundai Santa Cruz Readies
Behold the Elaborate Writing Desks of 18th Century Aristocrats

Sitting or standing before an esteemed writer’s desk can make us feel closer to their process. Virginia Woolf’s desks — plywood boards she held on her lap and sloped standing desks — show a kind of austere rigor in her posture. “Throughout her life as a writer,” James Barrett points out, Woolf “paid attention to the physical act of writing,” just as she paid attention to the creative act of walking. The bareness of her implements tells us a lot about her as an artist, but it tells us nothing about the state of writing desk technology available in her time.

20th century modernist Woolf preferred the 16th-century rustic simplicity of Monk’s house. Had she been an 18th century aristocrat and a follower of fashion, she might have availed herself of a desk designed by the Roentgens, the “principal cabinetmakers of the ancien régime,” notes the Metropolitan Museum of Art.

“From about 1742 to its closing in the early 1800s, the Roentgens’ innovative designs were combined with intriguing mechanical devices to revolutionize traditional French and English furniture types.”

The German workshop was founded by Abraham Roentgen and continued by his son David, whose creations Goethe called “palaces in fairyland” and who took first place in a furniture making contest with his entry: “a desk with cabinet, decorated with chinoiserie figures in superb marquetry and featuring a clock with a carillon (musical mechanism) and a hidden clavichord.”

Roentgen writing desks were as functional as they were beautiful. But they were not made for just anyone. The Roentgens made the Berlin Secretary Cabinet, for example — which you can see demonstrated in the Met video at the top — for King Frederick William II of Prussia.

Other Roentgen desks may have been somewhat less outwardly ostentatious, but their inner workings were just as ingenious, as you can see in the rolltop desk further up and the mechanical desk above. Each of these magnificent creations features hidden drawers and compartments, a mainstay of luxury desk design throughout the 1700s, as the Rijksmuseum video below demonstrates. Called “Neuwied furniture,” this style was all the rage and anyone who was anyone, including, of course, Marie Antoinette, had the Roentgens or their competitors make elaborate cabinets, desks, and bureaus that concealed complex inner workings like wooden clocks.

“Roentgen’s perfectly executed inventions became a status symbol for princely interiors all over Germany and Central Europe,” writes the Met. Whether their meticulously engineered writing desks really solved the problem of office clutter or physically improved the experience of writing in any way, however, seems debatable at best.

Related Content: 

Who Wrote at Standing Desks? Kierkegaard, Dickens and Ernest Hemingway Too

How the Iconic Eames Lounge Chair Is Made, From Start to Finish

How Women Got Dressed in the 14th & 18th Centuries: Watch the Very Painstaking Process Get Cinematically Recreated

Josh Jones is a writer and musician based in Durham, NC. Follow him at @jdmagness

Behold the Elaborate Writing Desks of 18th Century Aristocrats is a post from: Open Culture. Follow us on Facebook, Twitter, and Google Plus, or get our Daily Email. And don't miss our big collections of Free Online Courses, Free Online Movies, Free eBooksFree Audio Books, Free Foreign Language Lessons, and MOOCs.

Wed, 31 Mar 2021 10:00:05 +0000 BlogLikes - Find Most Popular Blogs Google Design College Germany Berlin History David Virginia Woolf Central Europe Ernest Hemingway Marie Antoinette Facebook Twitter Prussia Josh Jones Goethe Woolf Roentgen Durham NC Follow James Barrett Frederick William II Roentgens Abraham Roentgen Kierkegaard Dickens
Lexus LF-Z is Watts New Today, Lexus dropped the LF-Z concept car, stepping on the electric-vehicle (EV) accelerator. By 2025, the company expects to have 20 new PHEV, HEV, and BEV models from which to choose. 670,616,629 miles per hour, the speed of light, is how fast energy travels as electromagnetic waves. This is nearly as fast as car companies […]

The post Lexus LF-Z is Watts New appeared first on The Truth About Cars.

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BMW X6 by AC Schnitzer – Is It Worth the Effort?   German tuning specialist AC Schnitzer has heralded the introduction of their version the BMW X6 Sports Activity Coupe (SAV), itself neither a coupe nor a proper sporting vehicle. In the annals of automotive history, a coupe has always been a two-door, with a stylish roofline, and two seats in the back that were often […]

The post BMW X6 by AC Schnitzer – Is It Worth the Effort? appeared first on The Truth About Cars.

Tue, 30 Mar 2021 15:00:27 +0000 BlogLikes - Find Most Popular Blogs Europe Design Germany Eu Autos Sales And Marketing Branding AC Schnitzer Enthusiasm News Blog Tuning BMW X6 Aftermarket Parts Tuners Tuner Car Aftermarket Accessories
The History of Tattoos Gets Beautifully Documented in a New Book by Legendary Tattoo Artist Henk Schiffmacher (1730-1970)

I always think tattoos should communicate. If you see tattoos that don’t communicate, they’re worthless. —Henk Schiffmacher, tattoo artist

Tattooing is an ancient art whose grip on the American mainstream, and that of other Western cultures, is a comparatively recent development.

Long before he took upor went undera tattoo needle, legendary tattoo artist and self-described “very odd duck type of guy,” Henk Schiffmacher was a fledgling photographer and accidental collector of tattoo lore.

Inspired by the immersive approaches of Diane Arbus and journalist Hunter S. Thompson, Schiffmacher, aka Hanky Panky, attended tattoo conventions, seeking out any subculture where inked skin might reveal itself in the early 70s.

As he shared with fellow tattooer Eric Perfect in a characteristically rollicking, profane interview, his instincts became honed to the point where he “could smell” a tattoo concealed beneath clothing:

The kind of tattoos you used to see in those days, you do not see anymore, that stuff made in jail, in the German jails, like, you’d like see a guy who’d tattooed himself as far as his right hand could reach and the whole right (side) would be empty…I always loved that stuff which was never meant to be art which is straight from the heart.

When tattoo artists would write to him, requesting prints of his photos, he would save the letters, telling Hero’s Eric Goodfellow:

I would get stuff from all over the world. The whole envelope would be decorated, and the letter as well. I have letters from the Leu Family and they’re complete pieces of art, they’re hand painted with all kinds of illustrations. Also people from jail would write letters, and they would take time to write in between the lines in a different colour. So very, very unique letters.

Such correspondence formed the earliest holdings in what is now one of the world’s biggest collections of contemporary and historical tattoo ephemera.

Schiffmacher realized that tattoos must be documented and preserved by someone with an open mind and vested interest, before they accompanied their recipients to the grave. Many families were ashamed of their loved ones’ interest in skin art, and apt to destroy any evidence of it.

On the other end of the spectrum is a portion of a 19th-century whaler’s arm, permanently emblazoned with Jesus and sweetheart, preserved in formaldehyde-filled jar. Schiffmacher acquired that, too, along with vintage tools, business cards, pages and pages of flash art, and some truly hair raising DIY ink recipes for those jailhouse stick and pokes. (He discusses the whaler’s tattoos in a 2014 TED Talk, below).

His collection also expanded to his own skin, his first canvas as a tattoo artist and proof of his dedication to a community that sees its share of tourists.

Schiffmacher’s command of global tattoo significance and history informs his preference for communicative tattoos, as opposed to obscure ice breakers requiring explanation.

When he first started conceiving of himself as an illustrated man, he imagined the delight any potential grandchildren would take in this graphic representation of his life’s adventures“like Pippi Longstocking’s father.”

While his Tattoo Museum in Amsterdam is no more, his collection is far from mothballed. Earlier this year, Taschen published TATTOO. 1730s-1970s. Henk Schiffmacher’s Private Collection, a whopping 440-pager the irrepressible 69-year-old artist hefts with pride. You can purchase the book directly from Taschen, or via Amazon.

Related Content: 

Meet America & Britain’s First Female Tattoo Artists: Maud Wagner (1877-1961) & Jessie Knight (1904–1994)

Why Tattoos Are Permanent? New TED Ed Video Explains with Animation

Browse a Gallery of Kurt Vonnegut Tattoos, and See Why He’s the Big Gorilla of Literary Tattoos

Ayun Halliday is an author, illustrator, theater maker, the Chief Primatologist of the East Village Inky zine and the human alter ego of L’Ourse.  Follow her @AyunHalliday.

The History of Tattoos Gets Beautifully Documented in a New Book by Legendary Tattoo Artist Henk Schiffmacher (1730-1970) is a post from: Open Culture. Follow us on Facebook, Twitter, and Google Plus, or get our Daily Email. And don't miss our big collections of Free Online Courses, Free Online Movies, Free eBooksFree Audio Books, Free Foreign Language Lessons, and MOOCs.

Tue, 30 Mar 2021 10:00:12 +0000 BlogLikes - Find Most Popular Blogs Google Art Books Design College Amsterdam Jesus Hero Hunter Facebook Twitter Diane Arbus Henk Schiffmacher Taschen Pippi Longstocking Hanky Panky America Britain Maud Wagner Thompson Schiffmacher Eric Perfect Eric Goodfellow Schiffmacher Tattoo Museum Amazon Related Content
Le Chocolat des Français - “Keep the Best of France”

[Author: Unknown]

Tue, 30 Mar 2021 09:47:28 +0000 BlogLikes - Find Most Popular Blogs Design France Trends Creativity Packaging Unknown
2022 BMW Alpina B8 Gran Coupe a Late Spring Arrival Alpina is to BMW enthusiasts much like AMG is to Mercedes devotees, both eliciting great excitement and emotion. The former has announced the arrival of the 2022 BMW Alpina B8 Gran Coupe in late spring. Recognized as an independent auto manufacturer by the German Ministry of Transport, Alpina Automobiles has had a longstanding technical partnership […]

The post 2022 BMW Alpina B8 Gran Coupe a Late Spring Arrival appeared first on The Truth About Cars.

Mon, 29 Mar 2021 16:15:48 +0000 BlogLikes - Find Most Popular Blogs Design Technology Germany 2022 Autos Bmw Engines Mercedes Amg Alpina Enthusiasm News Blog Super Sedan Alpina B8 Gran Coupe Ministry of Transport Alpina Automobiles
Supernatural stairway found on Zillow sends social media aflutter Mon, 29 Mar 2021 12:22:23 +0000 BlogLikes - Find Most Popular Blogs Facebook Design Technology Lifestyle Radio Zillow New England Reuters News Brief Fine Homebuilding Samir Mezrahi Zillow Gone Wild Laurie McDonel Sipe Scott Schuttner How to use PowerPoint Designer to create professionally designed slideshow presentations PowerPoint Designer suggests design ideas to improve your presentations.

Tom Werner/Getty Images

  • You can use PowerPoint Designer to create presentations that look professionally designed.
  • PowerPoint Designer uses artificial intelligence to suggest layouts, images, and designs to improve your deck.
  • You need to have a Microsoft 365 subscription to use PowerPoint Designer in the desktop app.
  • Visit Insider's Tech Reference library for more stories.

PowerPoint Designer, also called PowerPoint Design Ideas, is a feature found in the latest version of Microsoft PowerPoint. It uses artificial intelligence to help you choose attractive and relevant layouts, images, and designs. It appears in a pane on the right side of the screen and constantly makes suggestions about the appearance of your slides.

How_to_use_PowerPoint_Designer 1 PowerPoint Designer works by displaying suggestions in the Design Ideas pane on the right side of the screen.

Dave Johnson/Insider

Here's everything you need to know about using PowerPoint Designer on your Mac, PC, iPad, Android, or Windows tablet, or on the PowerPoint Online website.

What PowerPoint Designer can do for you

This feature can help improve your PowerPoint decks in three important ways:

  • Design schemes. PowerPoint Designer can suggest a variety of design schemes for your deck that carry across each slide. There are a lot of options to choose from, so your deck won't look like a "cookie cutter" slideshow.
  • Attractive slide layout options. The feature can analyze each slide and make suggestions for better ways to present your text and graphics. For example, it can convert a list of dates into a timeline, or take a bulleted list and display it as SmartArt.
  • Illustration suggestions. PowerPoint Designer's AI engine reviews the text in your slides for keywords and suggests illustrations and other graphics that reflect your intent. It can rapidly create a visual theme for your slides with just a click that would otherwise be very time- and research-intensive.
How to get PowerPoint Designer

PowerPoint Designer is integrated into the Microsoft PowerPoint desktop app and doesn't need to be installed. It's available if you are a subscriber to Microsoft 365 - if you have a stand-alone edition of Microsoft PowerPoint, the Designer will not be available in the desktop app.

If you have a Microsoft 365 subscription, here's how to enable the feature:

  1. In the PowerPoint desktop app, click "File," and then click "Options."
  2. In the "PowerPoint Options" dialog box, make sure you're on the "General" tab and then find PowerPoint Designer. Click both checkboxes to enable the feature's ability to make suggestions.
  3. Click "OK" to close the "Options" window.
  4. If the Design Ideas pane isn't open, click "Design" in the ribbon and then click "Design Ideas" in the Design ribbon. The pane should now appear.

    How_to_use_PowerPoint_Designer 2 If PowerPoint Designer isn't available in PowerPoint, make sure it's enabled in "Options."

    Dave Johnson/Insider

You can also use PowerPoint Designer in a web browser on PowerPoint Online if you have a Microsoft OneDrive account or SharePoint Online account. It's also available in the mobile app for iPad, Android tablets, and Windows tablets. You cannot use PowerPoint Designer on iPhone, Android, or Windows smartphones.

How to use PowerPoint Designer on the desktop app, mobile app, or website

Accessing PowerPoint Designer is the same whether you're using a Mac or PC computer, iPad, Android, or Windows tablet, or PowerPoint Online.

  1. If it's not already open, display the Design Ideas pane on the right side of the screen by clicking "Design Ideas" in the ribbon. You can find it in the "Design" tab.
  2. If this is the first time you're using PowerPoint Designer, you might need to enable it. If requested, click "Turn on" or "Let's go" from the PowerPoint Designer introductory window.
  3. Once enabled, it will automatically populate the pane on the right based on what you enter into the current slide. If you're on the title side, you might see suggested images and deck styles. On a slide within the deck, you might see suggestions for ways to display bulleted lists, timelines, and SmartArt, for example.

    How_to_use_PowerPoint_Designer 3 As you work, you'll see suggestions for how you can improve the design, layout, and visuals in your PowerPoint deck.

    Dave Johnson/Insider

  4. Scroll through the suggestions and click the one you want to use.
  5. If you change your mind, click a different suggestion, or press CTRL + Z on the keyboard to restore your original slide.

Remember that PowerPoint Designer requires an internet connection to work. If the feature is unavailable, make sure you have a working connection. Also, make sure that someone else isn't actively editing your deck at the same time. PowerPoint Designer only works if a single person is editing the deck.

How to give better PowerPoint presentations and improve your slides to keep an audience engagedThe 48 best PowerPoint keyboard shortcuts for making great presentations quickly and easilyHow to create a custom PowerPoint template to use or share with othersHow to make a PowerPoint presentation into a video, so that it plays automatically without you having to click through each slide

<IMG SRC="${GDPR}&gdpr_consent=${GDPR_CONSENT_278}&gdpr_pd=${GDPR_PD}" BORDER=0 WIDTH=1 HEIGHT=1 ALT=""> Read the original article on Business Insider

[Author: (Dave Johnson)]

Mon, 29 Mar 2021 12:17:50 +0000 BlogLikes - Find Most Popular Blogs Design Microsoft Trends Microsoft Office Powerpoint Presentations Microsoft Powerpoint IMG SRC Dave Johnson Slideshows Microsoft 365 Tech Insider Tom Werner Getty Edit Series BI-freelancer Tech Reference Software & Apps (Reference Tech How To Sp-microsoft-tech-reference SmartArt
Jeep Orange Peelz Concept Looks Sweet Orange Peelz, one of a half-dozen Jeep concepts unveiled at Easter Jeep Safari, is quite possibly the easiest to replicate and drive on a daily basis. A two-door Wrangler, it uses Jeep Performance Parts (JPP) prototype half doors and a custom removable sunroof to let the sunshine in. A JPP two-inch lift kit with Fox […]

The post Jeep Orange Peelz Concept Looks Sweet appeared first on The Truth About Cars.

Sat, 27 Mar 2021 09:00:01 +0000 BlogLikes - Find Most Popular Blogs Design Events Fox Autos Displays SUVs Jeep Concept Car Off-road Enthusiasm News Blog Wrangler Show Cars Aftermarket Accessories Show Vehicle Jeep Orange Peelz Concept Looks Sweet Orange Peelz
Jeep Farout Concept Rolls at Easter Jeep Safari   Farout, a new Jeep Gladiator concept vehicle for 2021, is an overlander built for four, thanks to the addition of an AT Overland Equipment Habitat truck topper. At 16-feet long and 7.5-feet tall, the pop top fully deployed takes about three minutes to set up. The standard features of the 340-lb. Habitat truck topper […]

The post Jeep Farout Concept Rolls at Easter Jeep Safari appeared first on The Truth About Cars.

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Police bust motoryclist with wonderfully-terrible hand-drawn license plate

Ontario, Canada police busted a motorcyclist after noticing the curious license plate above. "Life free or die," when spelled correctly, is the motto of the US state of New Hampshire and appears on license plates issued there. I find it far superior to the plate below that was confiscated in the same area two weeks ago. — Read the rest

Fri, 26 Mar 2021 15:11:16 +0000 BlogLikes - Find Most Popular Blogs Art Post Design News US New Hampshire License Plates Crimes Ontario Canada
2022 Mini Countryman Boardwalk Edition – Past Park Place?   Mini USA today proclaimed the pricing and availability of the 2022 Countryman Boardwalk Edition, a variant for those who don’t mind drawing attention to themselves with its unique, eye-catching coloration. The exterior color is what is described as a deep Laguna metallic exterior color, with a contrasting black finish on the roof and mirror […]

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Fri, 26 Mar 2021 09:00:08 +0000 BlogLikes - Find Most Popular Blogs Europe Design Autos Sales And Marketing Laguna MINI USA Enthusiasm News Blog Rare Rides Car Collector's Corner
Tim Kobe, CEO of Eight Inc. and designer of the original Apple Store, opens up about his approach to design and the importance of brand experience

TIM KOBE Eight Inc (1) Tim Kobe, founder of Eight Inc.

Eight Inc

Best known as the person behind the revolutionary design of the first Apple store, Tim Kobe's minimalistic approach to retail design, complemented by the use of natural finishes and open-plan space, has changed the face of retail design. Now based out of Singapore, Kobe is the CEO of Eight Inc, a design firm with 11 offices worldwide and with a client base that includes the likes of Nike, Nissan and Gap. Insider spoke with Kobe and asked about approach to design, the importance of the brand experience and the attraction of operating out of Asia.

Insider: How would you describe Eight Inc's design philosophy?

Kobe: Other than the natural elements, there are very few things we touch in the world today that are not designed. Design shapes not only our products and our buildings but our lives. It influences our behaviours and the environments we live within. If successful living is important then design of how we live is essential.

At Eight Inc. we are a creative collective united by the belief that design defines human progress. It's not about an individual but a group of uniquely talented people who share a belief about design. A collaborative team with a goal to create things that define culture and create a positive change in the way people think, feel and do things.

Insider: How can the design experience help transform an organisation or brand, in particular the relationship it has with its customers?

Kobe: When we talk about Designing Human Experience, the first part is an understanding of what design is. It is more than the way something looks or feels - what are the outcomes that it creates for people?

The second part, the human part, is the recognition that all design is about creating positive outcomes for people and our environment. Defining relationships between people and things. If that is the case, then understanding the types of things both psychological and biological that drive behaviour becomes essential when you're looking at creating successful outcomes.

The third is experience. We know many companies focus on conveying information but it's experience that drives behaviour, creates memories and defines a sort of irrational loyalty.

Insider: What brought you and Eight Inc to Asia Pacific?

Kobe: Strategic opportunities and family. First, I felt the macro opportunity that exists in the region to help define new solutions that have the potential to influence a generation of design and business. Secondly, a sense that Singapore, uniquely in Asia, has had a legacy of considered actions or decisions with successful outcomes that seem to benefit the most people. More so than maybe anywhere else in the world. Third, quality of life and values that Singapore represents.

Insider: Which countries/regions represent the most potential for your company and your design philosophy?

Kobe: We have studios in locations where we have the best opportunities to influence the most people. There are many markets where the nature of the opportunity exists outside of geographic boundaries. Mindset or human outcome-focused opportunities exist without a nationalistic point of view. I believe leading with a nationalistic point of view is an outdated premise that limits thinking and success.

Insider: With the impact of COVID and the accelerated rise of e-commerce, the separation between physical and digital retail has been intensified. What role can the design experience play in creating a more seamless journey between the two?

Kobe: We need to change our thinking to the times we live in. We need to break the polarized approach to the thinking of the experience by channel type. We see the physical versus digital opposition as a product of those who understood a pre and post technology enabled world. Again, an outdated premise. Today every experience exists simultaneously physically and virtually. The reality is that the polarized approach only applies to our generational thinking. Younger audiences do not see the world in that way. We believe we need to adopt an ecosystem design approach to insure the experience expresses the values of the company at any touch point, regardless of channel typology. The customer relationship exists as a series of touch points that reinforce the value of the company in the relationship.

Insider: Which of your projects in this region are you most inspired by?

Kobe: I love the work we have done with Apple but our approach has generated great results with other business sectors and locations. Our work for Globe Telecom in the Philippines helped move the company from 23% to 56% market share, which is great, but more fundamentally it shifted the business from a "utility" mindset to an "entertainment company" mindset. Our work with Lincoln in China has helped to redefine the customer experience to a hospitality idea versus a transaction focus. This approach broke the record for sales and net promoter scores in the automotive sector. The shift here in each case is to better customer outcomes that lead to a better business outcome.

Insider: Are local Asian brands as open to investing in the design experience? If not, how to change this?

Kobe: The successful ones are. Competition influences change and survival. It becomes a competitive advantage for those who do and a disadvantage to those who do not. Scott Galloway talks about the new algorithm of value, which illustrates the most successful companies in the world have the most "receptors" or touch points and derive the greatest intelligence from those interactions. Market forces will drive change but the challenge is more to define what is right for a particular company than to emulate the competition. Emulation is easier but it makes you a commodity. More common and less valuable.

Insider: What are the unique local cultural or social considerations to be factored in when designing for markets in this region - for example, China, Japan, Korea?

Kobe: There are clearly unique and distinct cultural considerations and it is important to have small nimble teams with an inherent understanding of the cultural considerations. We have our most diverse teams in Singapore because we have the most diverse cultures in the region we are serving. In addition to those considerations we are looking at the specific things that most people share in terms of things that drive behaviour and relationships. Many of those things do not change with culture but are human conditions. Biological and physiological factors.

Insider: What would be your ultimate design brief?

Kobe: We look for projects that have the potential to influence the most people in a positive way. An ideal brief would be a creative challenge that is forward thinking and led by ambitious leaders looking to create value through successful human outcomes.

Read the original article on Business Insider

[Author: (Michael O'Neill)]

Thu, 25 Mar 2021 11:35:48 +0000 BlogLikes - Find Most Popular Blogs Apple Asia Design Media Steve Jobs China Singapore Trends Asia Pacific Philippines User Experience Michael O Neill Lincoln Apple Store Brand Experience Retail Design Kobe Globe Telecom Scott Galloway Eight Inc Tim Kobe China Japan Korea Edit Series TB2020 TB2020 Media and Advertising SP-ING-WB-2020 Eight Inc Eight Inc Eight Inc Eight Singapore Kobe Nike Nissan