Bloglikes - Pics https://www.bloglikes.com/c/pics en-US Tue, 04 Aug 2020 19:24:48 +0000 Sat, 06 Apr 2013 00:00:00 +0000 FeedWriter Beirut explosion – in pictures https://www.theguardian.com/world/gallery/2020/aug/04/beirut-explosion-in-pictures An explosion has rocked central Beirut in Lebanon, shattering windows and shaking buildings for several hundred feet. The source of the blast is still unclear

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Tue, 04 Aug 2020 13:22:22 +0000 BlogLikes - Find Most Popular Blogs Photography World news Middle East and North Africa News photography Beirut Lebanon BeirutVideo
Netflix's new CMO handled crises for Uber and Papa John's with ease. The biggest 'badass' in marketing could be its secret weapon in the streaming wars. http://feedproxy.google.com/~r/typepad/alleyinsider/silicon_alley_insider/~3/TKFKwTAleno/bozoma-saint-johns-path-to-becoming-netflix-cmo-profile-2020-7

  • Bozoma Saint John, Netflix's newly named chief marketing officer, has climbed the corporate-marketing ranks over 20 years using her celebrity connections and ability to tie brands like Pepsi and Apple to cultural trends.
  • She's also known as unapologetically outspoken and a role model for women of color — who are notoriously underrepresented in the C-suites of corporations. 
  • Netflix has long been synonymous with streaming video, but it needs to convince people to keep subscribing as new options from HBO and Disney emerge.
  • Some say a chief marketing officer with huge personal stardom can risk overshadowing the very brands they're hired to promote.
  • Visit Business Insider's homepage for more stories.

Shortly after noon on a recent Saturday, Bozoma Saint John appeared on thousands of women's computer screens.

It was the inaugural livestream of her event The Badass Workshop. Viewers paid $25 to learn Saint John's personal and work philosophies.

Ciara's "Level Up" began playing, and in danced Saint John, blue stars glittering off her black jumpsuit.

"I've seen all the descriptions of what it looks like to be a global CMO, and it's not supposed to look like this," Saint John said through fuchsia lipstick, half her hair pulled into a braided topknot. 

Even when the livestream suddenly crashed, the expert marketer spun it positively: "WE BROKE THE INNANET!" Saint John proclaimed on Instagram.

Saint John, who was named chief marketing officer of Netflix in June, has always taken an unconventional path. While the role has become increasingly the domain of data geeks, she's a glamourous executive who goes with her gut and is known for her work tying brands like Pepsi and Apple to cultural trends. Before joining Netflix, Saint John served as a marketing executive for Apple, Uber, and Endeavor.

Netflix is one of the most popular streaming-video players. But it needs to convince people to keep subscribing as new options launch from competitors like HBO and Disney.

Her hiring also comes at a moment when Silicon Valley, along the rest of corporate America, desperately needs more executives of color.

Saint John, with her cultural magic touch, could be just what Netflix needs — but as her persona grows, some question if she risks overshadowing the companies she serves.

Business Insider spoke with 18 of Saint John's colleagues, friends, and competitors for this story. Netflix declined to make Saint John available for an interview.

Saint John stood out from others since childhood

Bozoma Saint John Netflix

Until age 12, Saint John lived in Ghana. After the country's government fell to a military coup in the 1980s, Saint John's family relocated to Colorado Springs, Colorado. Now 43, the 5-foot-11 executive says she always stood out among mostly white faces in classrooms and boardrooms.

Over time, Saint John has built a robust list of connections from the worlds of media, politics, entertainment, and tech, including Anna Wintour, the Obamas, and Facebook's Carolyn Everson. A recurring theme of Saint John is the idea of "bringing your whole self to work," which she frequently evokes in conversations and interviews.

In 2014, Saint John captivated a crowd when she was named to the American Advertising Federation's Hall of Achievement. She gave a moving speech and talked about the loss of her husband, Peter, who died from cancer one year prior.

"She won over not just the room but the whole industry," said Ross Martin, the president of the marketing services company Known, who received the same honor that year.

Those high-profile ties and that honest nature are captured in Saint John's Instagram account, where she broadcasts a jet-setting life as "badassboz" as well as her role as the mother of a 10-year-old. She has also made rounds in the glossy lifestyle-magazine circuit — with interviewers calling her the "Queen of Silicon Valley" and "a better brand than Uber."

Her acquaintances, like Tiffany R. Warren, the senior vice president and chief diversity officer at the ad giant Omnicom, speak of Saint John's open-book approach to life, informed by her African heritage and religious faith.

"What you see is what you get," Warren said. "That's how I think of Boz."

Other stories tell of her praying with the investor Anjula Acharia before a high-stakes presentation and subbing in for Arianna Huffington at the Cannes Lions festival at the last minute when Huffington was recovering from hip-replacement surgery.

She uses her position as one of the few visible Black women in her field. She teamed up with Luvvie Ajayi Jones, Glennon Doyle, and Stacey Bendet to launch #ShareTheMicNow, an Instagram campaign to magnify people of color, and served as the Ghana ambassador for the education nonprofit Pencils of Promise.

She built a career on emotional and cultural connections

At a time when chief marketing officers increasingly live and die by the numbers, Saint John's stock-in-trade is connecting with consumers on an emotional level, and, in her own words, trusting her gut. This approach can open her to criticism that she doesn't care about return on investment as much as a chief marketing officer should.

"There are some marketers that lead with logic and data, and there are other marketers that lead with instinct and culture. She sits far out on the instinct and culture side," her friend Jonathan Mildenhall, who is a cofounder of the consulting firm TwentyFirstCenturyBrand, said.

At Pepsi, Saint John spearheaded projects like a series of livestreamed Twitter concerts with Katy Perry and others that marked a new union of social media, advertising, and pop music, the former Pepsi executive Shiv Singh said.

She helped land Beyoncé for the 2013 Pepsi Super Bowl Halftime Show in New Orleans and assembled the trio of Kerry Washington, Mary J. Blige, and Taraji P. Henson for a buzzy Apple Music Emmy night ad in 2015.

"She has such a strong understanding of culture that she gets how to embed a brand in it without it seeming inauthentic," said Joe Anthony, the founder of the agency Hero Collective, who met Saint John while working with Pepsi.

At Apple's 2016 Worldwide Developers Conference, Saint John introduced a revamped Apple Music by leading the typically staid crowd through a raucous rendition of "Rapper's Delight." That and other public appearances paved the way for other Apple executives to develop public profiles, said Justina Omokhua, the senior vice president of brand marketing at Endeavor who also worked under Saint John at Apple.

Apple executive Bozoma Saint John

Putting out fires in Silicon Valley

At Uber and Endeavor, Saint John also put her emotionally and celebrity-driven approach to work to fix crises.

She joined Uber in 2017 as its chief brand officer. The company's reputation was being dragged by a series of punishing revelations about its corporate culture and treatment of drivers.

After an eight-hour meeting with former CEO Travis Kalanick and board member Arianna Huffington, Saint John was hired. She and Huffington had first met six months earlier at a private dinner at the CES trade show.

"I didn't know who she was, but she was such a force of nature that I was just taken by her," Huffington told Business Insider. "She recalled the story of how she once took her Uber driver to an Iggy Pop concert, and that's when I realized that she could really help humanize the brand."

Saint John helped shift Uber's marketing focus from being a mere utility to something more essential in people's lives. Under her direction, the company worked with celebrities like LeBron James and ESPN's Cari Champion to promote that message, and she helped craft a 2018 spot that featured a heartfelt apology from Uber's new CEO, Dara Khosrowshahi, about the company's toxic culture.

Ari Emanuel, a Hollywood dealmaker and Endeavor's CEO,  wooed Saint John away from Uber in 2018. There, she rubbed elbows with celebrities like Wintour and Tom Ford at the Endeavor-owned New York Fashion Week, spoke with would-be investors for an ultimately unsuccessful initial public offering, and helped the ad agency 160over90 win new work from clients like McDonald's and Lowe's. She also helped Papa John's take responsibility for founder John Schnatter's racist missteps by using angry customer tweets to apologize.

'She's the CMO of herself'

As her career has grown, so has Saint John's personal brand.

In recent years, she's flirted with the idea of a Starz docuseries, started an iHeartMedia podcast with Katie Couric, and launched The Badass Workshop.

Acharia, who is Priyanka Chopra's manager in addition to being an investor, saw all these activities as a natural progression for Saint John, whom she called a "born star."

To Saint John, her sense of social responsibility is interconnected with the work she does as a marketer.

But where some see stardom, others see a potential problem. Multiple people interviewed for this article said Saint John's outsize personality risked outshining the very brands that she's been hired to promote.

"She puts on other coats, jackets, and uniforms sometimes, but she's only worked for one company the entire time, which is the Bozoma company," one marketing executive said. "She's the very definition of the CMO of herself." 

This tension can be more intense for executives of color, who already face systemic bias.

To Mildenhall, the bigger Saint John's profile gets, the greater tensions could become with the brands that employ her. 

"Everybody should figure out what their authentic brand is, but that personal brand can never be bigger than the brand that you're in service of, or bigger than the company that you're working at," Mildenhall said.

Netflix wants to have a bigger role in pop culture

Bozoma Saint John

Netflix added 10.1 million paid streaming subscribers during the second quarter of 2020, even as the coronavirus pandemic decimated many other legacy and digital-media companies. It had a global marketing budget of $2.65 billion in 2019.

But new competitors are challenging its service, including upstarts like Quibi and more successful launches like Disney Plus and HBO Max. Forrester principal analyst Jim Nail said co-CEOs Reed Hastings and Ted Sarandos have recently begun emphasizing Netflix's ability to influence pop culture through a steady stream of original hits like "Bird Box," which helps it retain subscribers and sign up new ones who don't want to miss out on the latest cultural phenomenon.

Netflix has also sought to deepen its relationship with the Black community through investments in Black-owned businesses and colleges, as well as collaborations with influencers like former first lady Michelle Obama and the filmmaker Ava DuVernay. 

Nail said Netflix's goal of influencing culture lined up with Saint John's record of helping companies stand out by co-opting trends beyond their industries.

"It's almost a repositioning. They're certainly enhancing and enriching their positioning with the idea of being a key part of culture," he said.

There may be no one better-suited to help it than Saint John, who built a career by ignoring the rules and finding a place in culture for everything from high-end headphones to canned sugar water.

And for that, Saint John isn't apologizing.

"You know how many times I've been told I'm too much? A lot. All the time," she said during her inaugural Badass Workshop. "But it's the reason I'm successful. It's the same things that they'll celebrate you for that they'll criticize about you too."

SEE ALSO: We mapped out Netflix's 56 most powerful executives including its new co-CEO and CMO in an exclusive interactive chart

Join the conversation about this story »

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Tue, 04 Aug 2020 13:16:00 +0000 BlogLikes - Find Most Popular Blogs Apple Facebook Uber Hbo Hollywood Instagram Arianna Huffington Disney America Trends CMO Netflix Katy Perry Michelle Obama New Orleans Starz Warren Silicon Valley Espn John Travis Kalanick Lebron James Anna Wintour Ted Sarandos Tom Ford Ghana Black Cannes Lions Reed Hastings Saint John Priyanka Chopra Ciara Katie Couric Peter Taraji P Henson Lowe McDonald Pepsi Obamas Omnicom Huffington New York Fashion Week Cari Champion American Advertising Federation Ross Martin Jonathan Mildenhall Wintour Ari Emanuel Mildenhall Dara Khosrowshahi John Schnatter Stacey Bendet Shiv Singh Jim Nail Carolyn Everson Joe Anthony Quibi Tiffany R Warren Justina Omokhua John Netflix Badass Workshop Viewers Luvvie Ajayi Jones Glennon Doyle Kerry Washington Mary J Blige Arianna Huffington Saint John HBO Max Forrester Ava DuVernay Nail Endeavor Netflix Colorado Springs Colorado Now TwentyFirstCenturyBrand
Ruth Langsford mourning loss of dear friend and colleague https://www.hellomagazine.com/celebrities/2020080494771/ruth-langsford-shares-sad-news-on-instagram/ Tue, 04 Aug 2020 11:59:45 +0000 BlogLikes - Find Most Popular Blogs Instagram Ruth Langsford Social media influencer drops $24.5M on flashy Miami mansion http://feedproxy.google.com/~r/TheFutureOfRealEstateMarketing/~3/xx5XP3ETqmE/ Tue, 04 Aug 2020 11:46:55 +0000 BlogLikes - Find Most Popular Blogs Instagram Listings Lifestyle Radio Miami The Washington Post The Miami Herald Douglas Elliman News Brief Eloy Carmenate Mick Duchon Gianluca Vacchi IMA Group Luxury Lens Mich Duchon Vita Sidorkina-Morabito Vitalio Morabito TikTok salary data reveals how much it pays for key US jobs in engineering, product, data science, and more http://feedproxy.google.com/~r/typepad/alleyinsider/silicon_alley_insider/~3/k445G5Xl0Xs/tiktok-bytedance-us-salary-levels-show-pay-product-engineer-jobs-2020-7 Kevin Mayer TikTok former Disney

TikTok and its parent company ByteDance have been on a hiring spree this year.

The company more than doubled its global employee headcount in 2020, with plans to add 10,000 hires in the US over the next three years. And many of its new hires in the US are being offered six-figure salaries, according to wage data from the US Department of Labor.

TikTok's hiring push comes at a time when its user base has exploded, with the app passing globally earlier this year, according to the app-analytics firm Sensor Tower.

But the company is also facing increased scrutiny from politicians in the US and abroad. The Trump administration recently threatened to ban the app or force its sale to an American company like Microsoft, and lawmakers have raised concerns about the company's ability to protect its users' privacy.

Despite political headwinds, TikTok is forging ahead with its hiring plans in the US, staffing up in roles that will help the company compete with digital-media powerhouses like Facebook, YouTube, and Instagram that control the lion's share of social ad spend in the US, according to eMarketer.

"TikTok's US team has tripled since the start of 2020," a TikTok spokesperson told Business Insider in a statement, "and under the leadership of our American CEO Kevin Mayer, we're proud to be creating more than 10,000 jobs across the country as we continue our work to develop a best-in-class security infrastructure, promote a safe and positive app experience, and bring joy to millions of American families." 

As with most tech companies, a lot of ByteDance and TikTok's recent hires have focused on software engineering, research, and product-management work tailored to helping the company monetize its app.

In order to better understand how much TikTok and ByteDance pay US-based employees, Business Insider analyzed the US Office of Foreign Labor Certification's third-quarter 2020 disclosure data for permanent and temporary foreign workers. 

The public data show what the companies offered to pay foreign staffers they sought to hire in the US. The data include salary offers from TikTok and ByteDance from roughly 240 foreign-labor certification applications that were submitted and certified from October 2019 through June 2020. The vast majority of the applications were for roles based in California, though the companies made a few submissions for jobs in New York and Washington state.

The ByteDance staffers included employees who focus on corporate-support functions like finance that could apply to any division or product within the company (which operates seven apps globally), while TikTok employees focus on TikTok-specific roles in areas like content moderation, product development, and security.

According to US Department of Labor documentation, the offered wages in the disclosure data are the minimum amounts companies attested in foreign-labor certification applications to pay specific workers. The wages are based on the average compensation that similar employees in each given job, industry, and with comparable qualifications are paid, which is known as the "prevailing wage."

Companies may choose to pay employees more than the figures reflected in this data, or compensate them in additional ways, like through stock options and grants. TikTok, for example, also offers stock options to some of its US-based employees as another source of compensation.

Here's how much ByteDance and TikTok offered permanent and temporary (H1-B) workers in key roles in 2020: 

Product and engineering — $89,000 to $280,000 base salary

TikTok and ByteDance offered permanent and temporary (H1-B) workers in product and engineering roles base salaries between $89,900 and $280,000 per year, spanning positions like:

  • Software Engineer: $89,900 to $280,000
  • Product/UX Designer: $120,000 to $180,000
  • Data Engineer: $145,000 to $256,800
  • Senior Software Engineer: $160,000 to $264,000
  • Senior Backend Software Engineer: $195,000 to $240,000
Data science and research — $125,000 to $300,000 base salary

TikTok and ByteDance offered permanent and temporary (H1-B) workers in data-science and research roles base salaries between $125,000 and $300,000 per year, spanning positions like:

  • Senior Data Analyst: $125,000 to $160,000 
  • Data scientist: $128,000 to $200,000 
  • Research scientist: $138,000 to $200,000
  • Senior Data Scientist: $228,000
  • Principal Research Scientist: $300,000
Monetization-focused roles — $51,000 to $252,000 base salary

TikTok and ByteDance offered permanent and temporary (H1-B) workers in monetization-focused roles base salaries between $51,000 and $252,000 per year, spanning positions like:

  • Content Coordinator: $51,000
  • Commercial Product Public Relations Specialist: $70,000
  • Content Strategist, Business Account: $89,400
  • Senior Manager, Monetization: $100,000
  • Monetization Strategy & Operations Manager: $168,000
  • Brand Partnerships Manager: $129,000 to $145,000 
  • Product Strategy Specialist: $150,000
  • Senior Manager, Label Licensing & Partnerships: $225,000
  • Senior Product Manager - Core Ads: $240,000 to $252,000
Overall — $49,920 to $300,000 base salary

Overall, TikTok and ByteDance offered permanent and temporary (H1-B) workers base salaries of between $49,920 and $300,000 per year during the period.

The median salary was similar across the company. TikTok's median annual base salary was roughly $175,000 per year, based on data from 54 foreign-labor certification applications. ByteDance's median annual base salary was $160,000, based on data from 187 applications.

Other key roles included: 

  • 2D Artist: $80,000 
  • Audio Engineer: $80,000
  • HR Business Partner: $90,000 to $168,000
  • Simultaneous Interpreter: $74,000 to $141,000

Business Insider excluded from these findings data from 10 applications that were certified during the period but later withdrawn by the company.

For more coverage on TikTok and its competitors, read these other recent stories on Business Insider: 

Join the conversation about this story »

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Tue, 04 Aug 2020 09:07:00 +0000 BlogLikes - Find Most Popular Blogs New York Instagram Microsoft California Washington China US Trends Ufc Business Insider Trump Facebook YouTube US Department of Labor Kevin Mayer Triller Josh Richards Bytedance Tiktok TikTok Instagram US Office of Foreign Labor Certification Swayze Valentine Instagram Stories Short
'Water is sacred': 10 visual artists reflect on the human right to water https://www.theguardian.com/global-development/2020/aug/04/water-is-sacred-10-visual-artists-reflect-on-the-human-right-to-water The UN declared access to water and sanitation a human right a decade ago, but 785 million people worldwide still have no water close to home

Ten photographs marking the 10th anniversary of access to water and sanitation being declared a human right by the UN have been commissioned from 10 visual artists by the charity WaterAid to show the impact of clean water on people’s lives.

Globally, 785 million people – one in 10 – still lack access to water close to home and 2 billion people – one in four – don’t have a toilet of their own.

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Tue, 04 Aug 2020 02:30:02 +0000 BlogLikes - Find Most Popular Blogs Photography Environment Water Culture Art and design United Nations Global development Un Access to water WaterAid
Advanced features trickle down to the new budget Olympus OM-D E-M10 Mark IV http://feedproxy.google.com/~r/digitaltrends/~3/rYZSvgetmeo/ ]]> Tue, 04 Aug 2020 02:00:35 +0000 BlogLikes - Find Most Popular Blogs Photography News Trends Olympus Olympus OM-D E-M10 Mark IV This training in SEO and social media could make all the difference in your marketing efforts https://boingboing.net/2020/08/03/this-training-in-seo-and-socia.html Running a small business drops a lot on to the plate of just one person. And between juggling a dozen tasks that need to get handled daily, it’s no surprise that there are a dozen more equally vital tasks that can just as easily go overlooked.

While posting to social channels and making web posts may not seem like top of the list action items, any entrepreneur who doesn’t have a sound and reasoned digital marketing plan is not only shortsighted but may even be dooming their business to failure.

With the training in , you’ll learn all the most important factors in getting your message out and boosting contact with your most receptive audience members via the web.

You’ll get six courses offering a 360-degree look at all the most popular methods for reaching customers online covering everything from the most traditional forms of online marketing all the way up to best practices for selling via social media platforms.

The training starts with a focus on how search engine optimization (SEO) works in Introduction to SEO Split Testing and Optimization . This course also digs into the tools used to do split testing, otherwise known as A/B testing, which can quickly help identify which of your SEO solutions are effective and which ones aren’t.

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Finally, the Peak Productivity for Anyone training wants to help make all this digital marketing even more doable with solid advice for ramping up productivity, using your time more effectively, eliminating distractions, and focusing your efforts on the most critical aspects of your organization.

Each training course retails for $199, but right now, the entire collection is available for . 

Prices are subject to change.

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Mon, 03 Aug 2020 23:30:28 +0000 BlogLikes - Find Most Popular Blogs Post News Instagram Wordpress Shop SEO Split Testing Social Media Automation and Instagram Marketing
At the Monday Night Café... http://althouse.blogspot.com/2020/08/at-monday-night-cafe.html IMG_8722
... you can write about whatever you want.
Not much sunrise on view this morning, but the photo was taken at 5:54 this morning. Actual sunrise time was 5:50.
And thanks for using the Althouse Portal when you shop at Amazon.

[Author: noreply@blogger.com (Ann Althouse)]

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Mon, 03 Aug 2020 20:34:26 +0000 BlogLikes - Find Most Popular Blogs Amazon Photography Law Flowers Ann Althouse
Innovation is Everybody’s Business https://www.leadershipnow.com/leadingblog/2020/08/innovation_is_everybodys_busin.html

EVERYONE has ideas. Innovation is within each of us. We just need to unlock it. Many of us have experienced negative reactions to our ideas and so tend to hold back sharing new ones. If we are going to be an innovator, we need to have a healthy relationship with change. Change is an opportunity to innovate.

Tamara Ghandour defines innovation as “thinking differently about what’s right in front of you to create an advantage” in her book Innovation is Everybody’s Business. There are opportunities in the functions we perform every day. People at all levels of an organization see things differently and can add value to an organization through innovation. Innovation is not for a select few.

To help us ignite the innovative mindset that exists inside of all of us, Ghandour has identified nine styles (or triggers) of innovation that relates to how we approach innovation. (You can discover yours by taking the Innovation Quotient Edge (IQE) assessment on her website. The assessment identifies your top two innovation styles and your single dormant trigger.) I believe, like any of our behavioral proclivities, these triggers are not set in stone as they are not part of our DNA, but preferences that we have developed over time. Nevertheless, these styles are helpful for understanding how we approach and think about and execute on ideas, and importantly how we relate and respond to others based on differences in approaches.

“Much like the difference in your overall personality,” Ghandour writes, “you have a unique way of innovating. In fact, there are nine distinct styles of innovation. They show up in your personality, preference, work style, behaviors, and actions.” The nine triggers are:

Innovation CollaborativeCollaborative
As a Collaborative, you create intersections of randomness by constantly tapping disparate people and ideas. You are motivated by making connections.

Innovation ExperimentalExperimental
As an Experiential, you think in motion bringing ideas to life by leaping the chasm from theory to reality. You are motivated by building something.

Innovation FluidFluid
As a Fluid, you turn ambiguity into clarity. Uncharted territory becomes your path to new ideas. You are motivated by creating clarity.

Innovation FuturisticFuturistic
As a Futuristic, you always think about what’s next. Tomorrow’s possibilities energize you, not today’s challenges. You are motivated by future plans.

Innovation ImaginativeImaginative
As an Imaginative, your vivid mind constantly creates new things. You turn wild thinking into real-world ideas. You are motivated by ringing novelty.

Innovation InquisitiveInquisitive
As an Inquisitive, curiosity defines you. You recognize that innovation is in the questions, not the answers. You are motivated by uncovering things.

Innovation InstinctualInstinctual
As an Instinctual, you tap the more intuitive part of the mind. You connect the dots in new and meaningful ways. You are motivated by finding connections.

Innovation Risk TakerRisk Taker
As a Risk Taker, your adventurous spirit likes to take bold action. You willingly pursue unproven yet high potential ideas. You are motivated by bold opportunities.

Innovation TweakerTweaker
As a Tweaker, you look for ways to improve and change. You reserve judgment an allow ideas time to grow. You are motivated by problem-solving.

Identifying and understanding these innovation triggers not only helps you to see what gets your creative juices flowing and ignite your innovative flame, but it also helps you to know how you come across to others. That’s very helpful when it comes to presenting your ideas and working within teams.

For example, if one of your two predominant innovation triggers is Risk-Taker, your communication style is declarative and opportunistic. Your language reflects words like “I, me, daring, impact, change, disruptive, I challenge, why not.”

It is difficult to make the connections necessary for innovative thinking with the stimulus we receive every day. Our minds react by filtering out what doesn’t fit with what we already know or think. Ghandour offers some tips to help us overcome this confirmation bias.

1. Play your own devil’s advocate.
2. Pretend you are walking in someone else’s shoes.
3. Ask yourself what else could be true.
4. Actively take in alternate perspectives.

In addition, she offers this constructive advice: Calm the lizard brain down by letting it know the analysis is coming after you innovate. Don’t sabotage your ideas by jumping to judgment too quickly. There’s a time for that. Let your mind explore the possibilities, then do a reality check.

* * *
Like us on Instagram and Facebook for additional leadership and personal development ideas.

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Getting Ideas to Flow Culturematic

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Mon, 03 Aug 2020 19:01:52 +0000 BlogLikes - Find Most Popular Blogs Facebook Leadership Instagram Ghandour Creativity & Innovation Tamara Ghandour
A startup that's helped brands like Hershey's and Petco make shoppable videos just raised $10 million to become an e-commerce platform that it says can help them drive more sales http://feedproxy.google.com/~r/typepad/alleyinsider/silicon_alley_insider/~3/eoM1AZ1k5j8/social-commerce-startup-mikmak-pivots-e-commerce-software-platform-2020-2 RachelTipograph

  • Social video-turned e-commerce platform MikMak has raised $10 million, for a total of $14 million raised, the company announced on Monday.
  • The social-video-commerce platform turned into a broader enterprise-software platform in February and has been helping brands optimize their online sales.
  • MikMak says it can help brands and retailers understand what channels, audiences, and creative get people to buy.
  • MikMak says it works with more than 150 brands and retailers and has Colgate, L'Oréal, Hershey's, Petco, and P&G among its clients.
  • Click here for more BI Prime stories.

Social video-turned e-commerce platform MikMak has raised $10 million, for a total of $14 million raised, the company announced on Monday.

Wavecrest Growth Partners led the Series A round, which included existing investors including Luminari Capital and Brave Ventures, and new investors including Lunch Partners and Madrona Venture Group.

The funding comes as brands increasingly adapt to e-commerce at a faster clip amid the pandemic, with mobile e-commerce sales poised to hit $250 billion in 2020. MikMak said it works with more than 150 brands and retailers including Colgate, L'Oréal, Hershey's, Petco, and P&G, and that its revenue grew 50% between March and June.

Until recently, MikMak helped brands and retailers sell products on platforms like Facebook, Instagram, and Snapchat. But in February, the startup shifted gears to becoming an enterprise-software platform that it says can help brands optimize their online sales.

MikMak can show brands their e-commerce business in one spot through a new product, MikMak Dashboard, that shows what channels, audiences, and creative drive sales, MikMak founder and CEO Rachel Tipograph told Business Insider earlier this year.

"I realized that from a product-development perspective, I could build something that wasn't just useful to the digital and social team, but also to the CRM team, shopper-marketing team, and the consumer-insights team," Tipograph said. "I wasn't providing visibility for what was happening real time in the market across platforms and retailers. And that's why I decided to build this product."

MikMak says it can help companies make better and faster e-commerce decisions 

MikMak says the dashboard can help companies manage and track their sales across platforms and retailers based on channels, location, and influencers, and show what products are doing well by platform or retailer.

Hershey's and Petco said they have seen positive results from using the platform.

MikMak helped Hershey nudge consumers to not just buy products but also buy them in the right context, Doug Straton, the company's chief digital officer, told Business Insider in February. The company saw conversion rates higher than the industry average while testing the dashboard between December 2019 and February 2020, he said.

Petco credits MikMak with helping it attract more brand vendors by letting Petco give the vendors control over their shopping experience, Tariq Hassan, Petco's chief marketing officer, said in February. It's also helped Petco reduce bounce rates on its own website by 23%, he said.

But competition is heating up

MikMak started out making short and catchy infomercials on behalf of brands on social platforms, then it built video technology to enable shopping on platforms. But with platforms like Instagram building their own checkouts, competition is heating up. 

Tipograph said those checkouts were just those platforms, while MikMak is building consistent storefront across channels with standardized reporting.

Join the conversation about this story »

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Mon, 03 Aug 2020 18:06:00 +0000 BlogLikes - Find Most Popular Blogs Instagram Trends Madrona Venture Group Business Insider Facebook Instagram Hershey Colgate Petco Doug Straton MikMak Tipograph Rachel Tipograph MikMak Dashboard Tariq Hassan Petco Luminari Capital and Brave Ventures Lunch Partners
Why And How You Should Use SEO Proxy http://feedproxy.google.com/~r/myventurepad_allposts/~3/DiNL5GJFngM/ An SEO proxy is the same as a regular proxy but is used to perform different search engine optimization tasks.

SEO proxy allows you to see the SERPs in different locations in real-time. This proxy helps identify who you are competing with for your target keywords, enabling you to prepare better strategies. It also helps in web scraping, empowering you to extract data like keywords, link titles, content titles, and descriptions. All this while hiding your identity. 

This article will discuss what SEO proxies are, the different functions solved by a proxy server, and why SEO proxies are useful to conduct various SEO tasks.

Let’s begin! 

What is a Proxy?

A proxy is a type of server that acts as a gateway between your computer and the internet. A server is a set of machines working as an intermediary between the client browsers requesting the resources and the central servers providing the support. 

For example, if you enter any website URL in your browser, your browser will forward the request to the proxy. After that, the proxy will forward that request to the server hosting the website. Then, the server will send the details to the proxy, and the proxy will share the resources on your browser.

What is an SEO Proxy?

An SEO Proxy is a server (a set of computers) acting as an intermediary between the client browser and the server sending the requested resources. The primary function of an SEO proxy is to hide the client’s IP address. 

SEO proxies are used for different purposes, such as:
  • Checking the rankings of a website in different locations and preparing ranking reports.
  • Sending emails to different webmasters when conducting an outreach campaign.
  • Using different channels for marketing without any geo-restrictions.
  • Scraping the web to identify email addresses of webmasters.
  • Preventing identity theft and malicious transfer of codes.
  • Monitoring various competitor activities .
  • Acquiring quality backlinks.
  • Increasing traffic to a website.
Why Is It Good To Use a Proxy For SEO Purposes?

There are several good reasons why you should use a proxy for SEO purposes. The best ones are suggested below:

  • You can access restricted content without having to worry about revealing your actual identity or IP address.
  • Your data is kept safe, and no server can track down your actual request because your IP remains hidden.
  • When using an SEO proxy, loading time is shorter. This process reduces traffic congestion and results in better bandwidth. The proxy server uses a different path than all other IPs, saving time to make a trip to the server. Hence, you can improve your productivity. 
  • You remain safe from malicious websites as cybercriminals are not able to access your data. 
Types of Proxy Servers

Several types of proxy servers are available that you can use for your SEO tasks. I have explained each one of them below:

  • Instagram Proxies: These are individual proxies used by Instagram marketers to change their location and conduct different marketing activities without getting banned.
  • Twitter Proxies: Same as Instagram proxies, they are intended to carry out Twitter promotion activities using different IP addresses.
  • Facebook Proxies: These are used for marketing and accessing different accounts on Facebook for optimizing business pages or running ads.
  • HTTP Proxies: These proxies are useful for cache web pages and files to increase the website loading speed. 
  • SSL Proxies or HTTPS Proxies: If you wish to carry out online transactions, you can use them because all the data shared between such proxies remains encrypted. 
  • Scraping Proxies: As the name suggests itself, these are good to scour the web to find any data such as email addresses or contact details of different website owners or business owners. 
  • Static Residential Proxies: One of the most secure proxies are residential proxies. It is best to use static residential proxies when working on essential projects because they have a slight risk of getting banned. Such proxies use static IP addresses that are legit, and you can carry all your SEO tasks without worrying about your real IP getting banned by the information requesting server.
  • Socks Proxies: Such proxies can handle different types of traffic like emails, FTP, or IRC.
  • Web Proxies: These are used inside your browser for accessing any website.
How to Use a Proxy For SEO

You can use SEO proxies both automatically and manually. 

Manual SEO proxies are slow because you can use only one proxy at a time. However, with automatic SEO proxies, you can use different proxies to do various tasks. 

You can buy a proxy online. After purchasing, install the proxy on your system. Some proxies also come as devices, so you need to add the widget to your laptop as a USB. 

Install the software, and you can choose any IP address based on any IP location. Click connect, and your SEO proxy will automatically connect your system to that location and IP address. Now, you can start browsing the web to complete all your SEO tasks.

Conclusion

Private proxy is the right SEO tool for you. If you want to get ahead of your competitor and need faster speeds with anonymity, you must go with static residential proxies because they offer the best protection from IP banning. So, what are you waiting for? Search for the best SEO proxy on Google and complete all your SEO tasks with ease and complete security. 

The post Why And How You Should Use SEO Proxy appeared first on MyVenturePad.com.

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Marcus Rashford scores cover of British Vogue's September issue https://www.theguardian.com/fashion/2020/aug/03/marcus-rashford-scores-cover-of-british-vogues-september-issue The footballer is recognised for his activism in the magazine among 40 ‘faces of hope’

Marcus Rashford’s inspirational, policy-changing campaign against child poverty has garnered him accolades aplenty. Now it has also propelled the footballer on to the front cover of British Vogue’s September issue.

The Manchester United striker, who forced a government U-turn on the granting of free food vouchers for the poorest families over the summer, headlines a special edition dedicated to activism.

Continue reading...]]>
Mon, 03 Aug 2020 16:00:12 +0000 BlogLikes - Find Most Popular Blogs Photography Fashion Media Football Sport Life and style UK News Newspapers & magazines Culture Art and design Magazines Manchester United Vogue Fashion industry Marcus Rashford British Vogue
Facebook Business Extension Extended to Developers http://feedproxy.google.com/~r/Adfreak/~3/lsg5DeB52D8/ ]]> Mon, 03 Aug 2020 15:25:01 +0000 BlogLikes - Find Most Popular Blogs Facebook Instagram Advertising Social Pro Daily Facebook Business Extension Extended Facebook Business Extension Poshmark clothing resellers are becoming Instagram influencers to increase sales and make money from brand sponsorships http://feedproxy.google.com/~r/typepad/alleyinsider/silicon_alley_insider/~3/gMfZzZheJiY/poshmark-influencers-use-instagram-to-get-sales-brand-sponsorships-2020-8 Coco Cohen Posmark

  • Poshmark is a social shopping app where users can resell clothing from their own closets or thrift stores. Some sellers earn tens of thousands of dollars in sales.
  • Some Poshmark resellers are using social-media apps like Instagram, YouTube, and TikTok to not only grow their audiences, but also drive sales.
  • "I think I would still be making a part-time income if it wasn't for Instagram," said Coco Cohen of Color Resale, a full-time Poshmark reseller and boutique owner from Portland, Oregon.
  • Business Insider spoke with several Poshmark resellers about their social-media accounts and how they are using them to build their brands.
  • Subscribe to Business Insider's influencer newsletter: Influencer Dashboard.

Influencers often make money advertising the products of other brands. But some Poshmark sellers are using their social-media accounts — especially Instagram — to build their own brand awareness and drive sales.

Poshmark is a social shopping app where users, sometimes referred to as "Poshers," buy and sell used clothing from their own closets, thrift stores, or other wholesale vendors on the Poshmark app. Some top sellers have turned their side hustles into full-time jobs, earning thousands of dollars each month.

Jack Ermisch is a full-time Poshmark seller (@FlippedThrift) with an Instagram following of over 22,000 and a growing YouTube community of over 5,000 subscribers. He told Business Insider that he earns almost $1,000 in sales each week (after Poshmark takes a 20% cut).

"It's given me a lot more returning customers," Ermisch said of his Instagram account. "There are people that specifically buy from me and my boyfriend just because they like our videos and they like our pictures." Some followers even purchase clothing from Ermisch straight through Instagram.

Color Resale, another Poshmark closet (the app's term for a shop), has over 21,000 followers on Instagram. Coco Cohen, the owner of the Poshmark account, said she had prioritized building a strong community on social media as she was building her business.  

As Cohen started sharing on Instagram, she realized she had a unique Poshmark story to share as a mother to a toddler. She leaned into this content, sharing tips for time management and helping others resell.

"Then I started noticing that the more authentic I was, and the more I shared about things I didn't really think had to do with business, the more people started actually shopping from me," she said. 

Today, her Instagram page has a high engagement rate of 6.4% (the average engagement rate sits around 3%) and Cohen said that nearly 80% of her Poshmark sales are driven through Instagram.

Cohen was previously an early childhood education teacher in Portland, Oregon, and transitioned to reselling on Poshmark full time. Now she's making more on Poshmark than she did as a teacher, she said. 

"I think I would still be making a part-time income if it wasn't for Instagram," she added.

Instagram isn't the only social network that has proven useful to some Poshmark sellers. TikTok, YouTube, and Pinterest are also popular.

Poshmark recently published a guide for its sellers titled, "How to Get Started on Social Media to Drive Poshmark Sales," which shares tips with users on how to use social media to drive traffic to their Poshmark closets.

In the guide, the company said users that on average "20% more sales are made when you connect your Poshmark account to Pinterest." The company declined to comment on numbers for Instagram, TikTok, or YouTube.

Kaitlin Kao Poshmark Seller

Poshmark also has its own version of 'influencer' programs for resellers

Poshmark also has a few programs that create incentives for resellers to share Poshmark content on social media.

The "Posh Ambassador" is the most accessible one, which provides resellers with the ambassador title, selling tips through a monthly newsletter, and the ability to appear on Poshmark's "Find People" page.

"It just kind of helps your reputation, but it doesn't really boost up sales," said Poshmark seller Kaitlin Kao. Kao is a Posh Ambassador and runs Kao Closet, a popular account that has also gained traction on the short-form video app TikTok.

Resellers can also earn Poshmark store credit through a rewards program called "Posh Affiliate," if they have least 5,000 followers on their respective social-media accounts and participate in "campaigns" or challenges, such as using hashtags like #FromWhereIPosh.

"The more campaigns they participate in, the more Posh Credit they earn to use on the platform," a Poshmark representative said. Kao said you get a certain amount of points toward Poshmark credit for actions like posting in a Poshmark social-media campaign and or signing up a new user.

Kao said she participates in these opportunities often, and as a student at UCLA is also part of its college ambassador program called "Posh on Campus."

She uses both her TikTok and Instagram to take part, adding a link in her bio that offers 10% off for new users, she said. So far, she has recruited over 57 new Poshmark users.

Some Poshers end up partnering with brands for sponsorships

Some Poshmark resellers with large enough followings have also built their own influencer careers and been hired by other brands for sponsorships.

One reseller, Kirsten Russel, owns the boutique Shop Kirsten (which is also her name on Instagram and Poshmark). Her Instagram following has grown to 24,000 since she started in 2017.

"I do not think I would be where I am today without my Instagram," Russel said. 

Brands started gifting Russel products for reviews and content in 2018, but it wasn't until 2020 that she started being hired for brand sponsorships.

She said that shifting her account toward lifestyle content and making it more of a personal brand around herself helped land these deals. Now she has booked deals for paid posts with brands like Rollo, a printing services company.

For more stories about influencers and the resale industry, read these recent Business Insider pieces:

Join the conversation about this story »

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Mon, 03 Aug 2020 15:06:00 +0000 BlogLikes - Find Most Popular Blogs Instagram Etsy Trends Social Media Portland Oregon Ucla Cohen KAO Instagram YouTube Rollo Poshmark Coco Cohen TikTok YouTube Jack Ermisch Ermisch Emma Rogue Portland Oregon Business Insider Instagram Color Resale Instagram Coco Cohen Instagram Cohen YouTube Poshmark Kaitlin Kao Kao Kao Closet TikTok Resellers Kirsten Russel Poshmark Her Instagram Instagram Russel
Microsoft is poised to pay billions for TikTok, but it's a tremendously risky move that will put CEO Satya Nadella's strategy to the ultimate test (MSFT) http://feedproxy.google.com/~r/typepad/alleyinsider/silicon_alley_insider/~3/-hLGzxOC2uc/microsoft-tiktok-satya-nadella-risks-strategy-acquisitions-2020-8 SatyaNadella2016

  • On the face of it, Microsoft's decision to explore the possibility of spending billions on a TikTok acquisition seems like a weird business decision. 
  • Under CEO Satya Nadella, Microsoft has doubled down on cloud computing and productivity software, leaving the Xbox console as its last major consumer brand. 
  • TikTok, a mega-popular viral video app with 80 million daily active users in the United States, doesn't seem to tie into that strategy at all. 
  • But Nadella has earned the benefit of the doubt: Microsoft's acquisitions of GitHub, LinkedIn, and "Minecraft" maker Mojang have gone very well, and TikTok could be the company's one real shot at establishing a beachhead in social media and competing with Facebook.
  • If the deal goes through, however, Microsoft will have to balance keeping TikTok's users happy with the need to make a return on its investment — which would be difficult enough without the political drama surrounding the app.
  • This is an opinion column. The thoughts expressed are those of the author.
  • Visit Business Insider's homepage for more stories.

By now, you've probably heard that Microsoft has confirmed that it's in talks to potentially acquire viral video app TikTok's US operations, the latest development in a drama that began in June when the GOP began floating the idea of a ban

It's not clear how much Microsoft would pay, should the acquisition go through. But TikTok as a whole said to be recently valued at as much as $50 billion, so it's likely that Microsoft would pay more for than the $26.2 billion it shelled out for LinkedIn in 2016, its largest acquisition to date. 

Let me just cut straight to the point: This is a really strange move for Microsoft, given that TikTok ties in loosely at best to the strategy that's made the company so successful under the last six years of CEO Satya Nadella's leadership

That's not necessarily a bad thing, given the scale of the potential reward. The Wall Street Journal reports that China-based ByteDance, TikTok's current owner, believes that the app has the potential to grow into a social media juggernaut that could one day challenge Facebook directly. And the political hubbub around ByteDance and TikTok could mean this is Microsoft's one and only chance get into this market.

If Microsoft can't pull it off, though, not only will it have spent all that money for nothing, it runs the risk of backfiring. If Microsoft were to bungle taking over TikTok, it would alienate the social media network's estimated 80 million daily active American users — many, if not most, who are teenagers — and lose an entire generation of consumers. 

Satya Nadella's acquisition win record earns him the benefit of the doubt, but Microsoft doesn't have a fabulous track record with consumers. 

To a certain degree, Nadella has earned the benefit of the doubt: His signature acquisitions — LinkedIn, code-sharing service GitHub, and "Minecraft" maker Mojang — have all been so far very successful under the Microsoft corporate umbrella, with all of them operating as largely-independent subsidiaries. 

"Nadella has essentially had the golden touch since becoming CEO and its hard to argue with any bet MSFT has made over the last five years," Wedbush Securities analyst Dan Ives wrote in a note to clients on Monday morning.

It, therefore, seems unlikely that Microsoft would go through the trouble of talking to President Donald Trump about a TikTok acquisition if it didn't know exactly what it was getting into. One has to assume that Nadella has at least an inkling of how to keep TikTok successful while also ensuring it makes back the eye-watering amount it would spend acquiring TikTok.

Still, the fact remains that under Nadella, Microsoft has doubled down on cloud computing and productivity, placing a huge emphasis on the Microsoft Azure cloud and the Office 365 productivity suite. That strategy has paid dividends, with Microsoft's stock up some 33% this year to hit a $1.6 trillion market cap.

And for all of Microsoft's success in the corporate world, Nadella's reign has seen the company make some significant retreats in the consumer sphere. Most recently, Microsoft turned the lights out at Mixer, its rival to Amazon's Twitch live-streaming service (which, incidentally, started with the acquisition of a startup called Beam), and shuttered its retail stores. Before that, it killed Groove Music Pass, a Spotify competitor

But the biggest example came in 2015, Nadella unwound the disastrous 2013 purchase of smartphone maker Nokia, taking a $7.3 billion writedown on a deal that had cost Microsoft $7.6 billion — a startling, but necessary, reflection of the fact that Microsoft's Windows phones were never going to catch up to iPhone and Android. In 2017, Microsoft killed off Windows 10 Mobile, probably the last version ever of Windows for smartphones. 

The biggest purely-consumer brand Microsoft has left is Xbox. And while TikTok could have some sort of tie-in potential there, perhaps by way of an Xbox console integration to share short gameplay video clips, Mixer's failure is still fresh enough that the company might be wary of pushing that aspect too hard. 

The rewards are increased relevancy and a serious toehold in the market...

All of that is to say that Microsoft is staring down the barrel of spending billions of dollars to serve consumers, a market segment that has largely ignored most of the company's non-gaming overtures. 

Again, that's not necessarily a bad thing. TikTok's immense popularity could be an attractive beachhead for Microsoft to make a go at consumer social media, even if it would be essentially starting from scratch. Ives writes that "while Xbox and gaming have been successful, MSFT with this deal would be making an aggressive bet to transform its consumer strategy with a major social media bet." 

Another hint as to the thinking here is that Nadella has previously hinted that he sees Microsoft's enduring relevance as a priority. In 2017, Nadella told Wall Street analysts that he prides himself that after over four decades in business, Microsoft still makes regular appearances on Techmeme, a popular Silicon Valley news aggregator.

Plus, there's a very solid chance that Microsoft would come out of the deal hailed by American TikTok users as a hero, saving it from President Donald Trump's threat of a ban. That goodwill could soften fears that Microsoft's stewardship would change (or ruin) what users already like about it. 

...but getting it wrong could hurt Microsoft's reputation with the very consumers it's trying to win over.

To my mind, however, there are three major business risks for Microsoft, both linked to its institutional inexperience with social apps like TikTok.

The first is the kind of reputational risk that comes any time a big company buys a beloved property. From Disney buying "Star Wars" to Yahoo acquiring Tumblr, these kinds of acquisitions create a heightened sense of scrutiny, as fans become extra-vigilant for signs of change under the new management. And there are few apps with fan-bases as dedicated as TikTok.

If the goal is to make Microsoft more relevant to consumers, getting TikTok wrong would do the opposite, souring all those users on the company for a long time.

The second, closely related threat, comes down to one word: Facebook. 

"If TikTok is the next Instagram-like model (which we believe it is) then if MSFT passes up on this asset it would be missing a golden opportunity," Ives writes. "However, if TikTok becomes the next Snapchat and has a host of user growth and monetization issues in the future, then this acquisition could detract from the valuation over time given massive competition from Facebook and others."

So while Microsoft has the potential here to become a serious social media player, the market is fickle and the business models are tricky. With Facebook getting into the game with Instagram Reels, and others preparing their own assaults on TikTok's business, Microsoft could find itself signed up for a tougher fight than anticipated.

Finally, and least predictably, is the antitrust factor. While Microsoft has so far avoided regulatory scrutiny, including a notable absence at the Big Tech antitrust hearing last week, acquiring TikTok could drag the company into the Trump administration's crosshairs amid escalating China tensions. That could cause headaches that far outweigh whatever benefits TikTok brings.  

Ultimately, it's a weird move for Microsoft, but with big potential upside.

The bottom line here is that, no, TikTok doesn't fit in with anything Microsoft is already doing. But that might be precisely why Microsoft is so interested in the first place, giving the company a shot at accelerating from zero to social media juggernaut and establishing its bona fides as a consumer company outside of gaming. 

There are few companies quite like TikTok, however, and none in recent memory that carry as much baggage or face the same kind of competition or scrutiny from all corners.

For every challenge that Nadella has met and conquered, this will be one of the toughest, and almost certainly the riskiest. Pulling it off will further secure his legacy as chief executive, accomplishing yet another thing at Microsoft that might have been unthinkable in the not-so-distant past. With this much money on the table, however, failure would be likely to come with real consequences.

Join the conversation about this story »

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Mon, 03 Aug 2020 15:02:19 +0000 BlogLikes - Find Most Popular Blogs Amazon Facebook Instagram Microsoft Yahoo China Nokia Satya Nadella Disney US Trends Linkedin Gop United States Silicon Valley Minecraft Msft Donald Trump Wall Street Journal Mojang Trump Ives Wedbush Securities Nadella Big Tech Nadella Microsoft Dan Ives Tiktok Instagram Reels
Microsoft could pay billions for TikTok. It's a tremendously risky move that will put CEO Satya Nadella's strategy to the ultimate test. (MSFT) http://feedproxy.google.com/~r/typepad/alleyinsider/silicon_alley_insider/~3/-hLGzxOC2uc/microsoft-tiktok-satya-nadella-risks-strategy-acquisitions-2020-8 SatyaNadella2016

  • On the face of it, Microsoft's decision to explore the possibility of spending billions on a TikTok acquisition seems like a weird business decision. 
  • Under CEO Satya Nadella, Microsoft has doubled down on cloud computing and productivity software, leaving the Xbox console as its last major consumer brand. 
  • TikTok, a mega-popular viral video app with 80 million daily active users in the United States, doesn't seem to tie into that strategy at all. 
  • But Nadella has earned the benefit of the doubt: Microsoft's acquisitions of GitHub, LinkedIn, and "Minecraft" maker Mojang have gone very well, and TikTok could be the company's one real shot at establishing a beachhead in social media and competing with Facebook.
  • If the deal goes through, however, Microsoft will have to balance keeping TikTok's users happy with the need to make a return on its investment — which would be difficult enough without the political drama surrounding the app.
  • This is an opinion column. The thoughts expressed are those of the author.
  • Visit Business Insider's homepage for more stories.

By now, you've probably heard that Microsoft has confirmed that it's in talks to potentially acquire viral video app TikTok's US operations, the latest development in a drama that began in June when the GOP began floating the idea of a ban

It's not clear how much Microsoft would pay, should the acquisition go through. But TikTok as a whole said to be recently valued at as much as $50 billion, so it's likely that Microsoft would pay more for than the $26.2 billion it shelled out for LinkedIn in 2016, its largest acquisition to date. 

Let me just cut straight to the point: This is a really strange move for Microsoft, given that TikTok ties in loosely at best to the strategy that's made the company so successful under the last six years of CEO Satya Nadella's leadership

That's not necessarily a bad thing, given the scale of the potential reward. The Wall Street Journal reports that China-based ByteDance, TikTok's current owner, believes that the app has the potential to grow into a social media juggernaut that could one day challenge Facebook directly. And the political hubbub around ByteDance and TikTok could mean this is Microsoft's one and only chance get into this market.

If Microsoft can't pull it off, though, not only will it have spent all that money for nothing, it runs the risk of backfiring. If Microsoft were to bungle taking over TikTok, it would alienate the social media network's estimated 80 million daily active American users — many, if not most, who are teenagers — and lose an entire generation of consumers. 

Satya Nadella's acquisition win record earns him the benefit of the doubt, but Microsoft doesn't have a fabulous track record with consumers. 

To a certain degree, Nadella has earned the benefit of the doubt: His signature acquisitions — LinkedIn, code-sharing service GitHub, and "Minecraft" maker Mojang — have all been so far very successful under the Microsoft corporate umbrella, with all of them operating as largely-independent subsidiaries. 

"Nadella has essentially had the golden touch since becoming CEO and its hard to argue with any bet MSFT has made over the last five years," Wedbush Securities analyst Dan Ives wrote in a note to clients on Monday morning.

It, therefore, seems unlikely that Microsoft would go through the trouble of talking to President Donald Trump about a TikTok acquisition if it didn't know exactly what it was getting into. One has to assume that Nadella has at least an inkling of how to keep TikTok successful while also ensuring it makes back the eye-watering amount it would spend acquiring TikTok.

Still, the fact remains that under Nadella, Microsoft has doubled down on cloud computing and productivity, placing a huge emphasis on the Microsoft Azure cloud and the Office 365 productivity suite. That strategy has paid dividends, with Microsoft's stock up some 33% this year to hit a $1.6 trillion market cap.

And for all of Microsoft's success in the corporate world, Nadella's reign has seen the company make some significant retreats in the consumer sphere. Most recently, Microsoft turned the lights out at Mixer, its rival to Amazon's Twitch live-streaming service (which, incidentally, started with the acquisition of a startup called Beam), and shuttered its retail stores. Before that, it killed Groove Music Pass, a Spotify competitor

But the biggest example came in 2015, Nadella unwound the disastrous 2013 purchase of smartphone maker Nokia, taking a $7.3 billion writedown on a deal that had cost Microsoft $7.6 billion — a startling, but necessary, reflection of the fact that Microsoft's Windows phones were never going to catch up to iPhone and Android. In 2017, Microsoft killed off Windows 10 Mobile, probably the last version ever of Windows for smartphones. 

The biggest purely-consumer brand Microsoft has left is Xbox. And while TikTok could have some sort of tie-in potential there, perhaps by way of an Xbox console integration to share short gameplay video clips, Mixer's failure is still fresh enough that the company might be wary of pushing that aspect too hard. 

The rewards are increased relevancy and a serious toehold in the market...

All of that is to say that Microsoft is staring down the barrel of spending billions of dollars to serve consumers, a market segment that has largely ignored most of the company's non-gaming overtures. 

Again, that's not necessarily a bad thing. TikTok's immense popularity could be an attractive beachhead for Microsoft to make a go at consumer social media, even if it would be essentially starting from scratch. Ives writes that "while Xbox and gaming have been successful, MSFT with this deal would be making an aggressive bet to transform its consumer strategy with a major social media bet." 

Another hint as to the thinking here is that Nadella has previously hinted that he sees Microsoft's enduring relevance as a priority. In 2017, Nadella told Wall Street analysts that he prides himself that after over four decades in business, Microsoft still makes regular appearances on Techmeme, a popular Silicon Valley news aggregator.

Plus, there's a very solid chance that Microsoft would come out of the deal hailed by American TikTok users as a hero, saving it from President Donald Trump's threat of a ban. That goodwill could soften fears that Microsoft's stewardship would change (or ruin) what users already like about it. 

...but getting it wrong could hurt Microsoft's reputation with the very consumers it's trying to win over.

To my mind, however, there are three major business risks for Microsoft, both linked to its institutional inexperience with social apps like TikTok.

The first is the kind of reputational risk that comes any time a big company buys a beloved property. From Disney buying "Star Wars" to Yahoo acquiring Tumblr, these kinds of acquisitions create a heightened sense of scrutiny, as fans become extra-vigilant for signs of change under the new management. And there are few apps with fan-bases as dedicated as TikTok.

If the goal is to make Microsoft more relevant to consumers, getting TikTok wrong would do the opposite, souring all those users on the company for a long time.

The second, closely related threat, comes down to one word: Facebook. 

"If TikTok is the next Instagram-like model (which we believe it is) then if MSFT passes up on this asset it would be missing a golden opportunity," Ives writes. "However, if TikTok becomes the next Snapchat and has a host of user growth and monetization issues in the future, then this acquisition could detract from the valuation over time given massive competition from Facebook and others."

So while Microsoft has the potential here to become a serious social media player, the market is fickle and the business models are tricky. With Facebook getting into the game with Instagram Reels, and others preparing their own assaults on TikTok's business, Microsoft could find itself signed up for a tougher fight than anticipated.

Finally, and least predictably, is the antitrust factor. While Microsoft has so far avoided regulatory scrutiny, including a notable absence at the Big Tech antitrust hearing last week, acquiring TikTok could drag the company into the Trump administration's crosshairs amid escalating China tensions. That could cause headaches that far outweigh whatever benefits TikTok brings.  

Ultimately, it's a weird move for Microsoft, but with big potential upside.

The bottom line here is that, no, TikTok doesn't fit in with anything Microsoft is already doing. But that might be precisely why Microsoft is so interested in the first place, giving the company a shot at accelerating from zero to social media juggernaut and establishing its bona fides as a consumer company outside of gaming. 

There are few companies quite like TikTok, however, and none in recent memory that carry as much baggage or face the same kind of competition or scrutiny from all corners.

For every challenge that Nadella has met and conquered, this will be one of the toughest, and almost certainly the riskiest. Pulling it off will further secure his legacy as chief executive, accomplishing yet another thing at Microsoft that might have been unthinkable in the not-so-distant past. With this much money on the table, however, failure would be likely to come with real consequences.

Join the conversation about this story »

NOW WATCH: Here's what it's like to travel during the coronavirus outbreak

]]>
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Snapchat is rolling out a new TikTok-like feature that will allow users to play popular songs over the videos they record (SNAP) http://feedproxy.google.com/~r/typepad/alleyinsider/silicon_alley_insider/~3/YBnc4q9j2KU/snapchat-tiktok-feature-play-music-over-videos-2020-8 snapchat logo

  • Snapchat will release a new feature that will allow users to overlay their recorded videos with popular songs, per a report from The Verge, similar to how TikTok operates.
  • Users will have access to a selection of music from Warner Music Group and other music publishing companies.
  • News of the feature comes as Microsoft is in talks to buy TikTok amid growing US pressure for the app to distance itself from its Chinese ties — its parent company, ByteDance, is based in Beijing.
  • Social media rival Instagram is also rolling out its own TikTok competitor, dubbed Instagram Reels, in early August.
  • Visit Business Insider's homepage for more stories.

Snapchat is rolling out a new feature that will allow users to play music over the videos they record.

The feature is notably akin to TikTok, which has gained massive popularity and millions of US users on its short video sharing platform, as The Verge reported. Snapchat users will be able to choose from a selection of popular songs from Warner Music Group and other similar corporations. The feature will also allow viewers to swipe up on the video for details on the song and its artist, as well as a link that will take you to a streaming platform to listen to that particular song.

The new feature will be available to users in Australia and New Zealand starting today, per The Verge, with a broader swath of English-language users having access to it later this fall.

Snapchat did not immediately respond to Business Insider's request for comment on the new feature. 

The Snapchat news comes as the US under President Trump is pushing back against TikTok over its ties to China. Lawmakers say the Beijing-based parent company ByteDance's ownership of the app poses national security risks, and the app's collection of data from American users could be accessible to the Chinese government. ByteDance has been urged to divest its TikTok US business, and now Microsoft is discussing a potential acquisition of the app.

Instagram, has also announced it will reveal its own TikTok competitor in early August.

SEE ALSO: Snap is investigating allegations of racism and sexism within the company after some employees complained of a 'whitewashed' culture

Join the conversation about this story »

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Mon, 03 Aug 2020 14:57:57 +0000 BlogLikes - Find Most Popular Blogs Instagram Microsoft Australia US Trends Snapchat Beijing New Zealand Trump Warner Music Group Bytedance Beijing Social China Lawmakers
38 common résumé mistakes that hurt your chances of getting hired http://feedproxy.google.com/~r/typepad/alleyinsider/silicon_alley_insider/~3/x_W7SwvPRoQ/dont-put-these-things-on-your-resume-2015-75 man resume cv boss job application reading

  • Résumés can be tricky, and it's often difficult to know what to include in a limited space. 
  • But there are a few things you can definitely skip to save that precious résumé space and let your actual skills and achievements shine. 
  • Sloppy formatting, egocentric phrasing, and awkward selfies are among some of the things that could cause hiring managers to pass on your résumé. 
  • Business Insider compiled a list of 38 mistakes to remove from your resume so that you can polish your application and leave a great first impression on recruiters. 
  • Visit Business Insider's homepage for more stories.

Hiring managers receive an average of 75 résumés per position they post, according to .

So they don't have the time or resources to review each one closely, and they spend approximately six seconds on their initial decision.

If you want to make it past the initial test, you need to have some solid qualifications — and the perfect résumé to highlight those qualifications.

Here are 38 things you should never include on your résumé.

1. An objective

If you applied, it's already obvious you want the job.

The exception: If you're in a unique situation, such as changing industries completely, it may be useful to include a brief summary.

2. Irrelevant work experiences

Yes, you might have been the "king of making milkshakes" at the restaurant you worked for in high school. But unless you are planning on redeeming that title, it is time to get rid of all that clutter.

But as Alyssa Gelbard, career expert and founder of career-consulting firm Résumé Strategists, pointed out: Past work experience that might not appear to be directly relevant to the job at hand might show another dimension, depth, ability, or skill that actually is relevant or applicable.

Only include this experience if it really showcases additional skills that can translate to the position you're applying for.

3. Personal stuff

Don't include your marital status, religious preference, or Social Security number.

This might have been the standard in the past, but all of this information is now illegal for your employer to ask from you, so there's no need to include it.

4. Your hobbies

If it's not relevant to the job you're applying for, it's a waste of space and a waste of the company's time.

5. Your full mailing address

A full street address is the first thing Amanda Augustine, a career-advice expert for TopResume, looks for to immediately cut from a résumé.

"Nobody needs to have that on their résumé anymore, and, to be quite honest, it's a security concern," she told Business Insider.

6. Blatant lies

A CareerBuilder survey asked 2,000 hiring managers for memorable résumé mistakes, and blatant lies were a popular choice. One candidate claimed to be the former CEO of the company to which he was applying, another claimed to be a Nobel Prize winner, and one more claimed he attended a college that didn't exist.

Rosemary Haefner, former chief human-resources officer at CareerBuilder, said these lies may be "misguided attempts to compensate for lacking 100% of the qualifications specified in the job posting."

But Haefner said candidates should concentrate on the skills they can offer, rather than the skills they can't offer.

"Hiring managers are more forgiving than job seekers may think," Haefner explained. "About 42% of employers surveyed said they would consider a candidate who met only three out of five key qualifications for a specific role."

7. Details that give away your age

If you don't want to be discriminated against for a position because of your age, it's time to remove your graduation date, said Catherine Jewell, author of "New Résumé, New Career."

Another surprising way your résumé could give away your age: double spaces after a period.

8. Too much text

When you use a 0.5-inch margin and eight-point font in an effort to get everything to fit on one page, this is an "epic fail," said J.T. O'Donnell, a career and workplace expert, founder of career-advice site Work It Daily, and author of "Careerealism: The Smart Approach to a Satisfying Career."

She recommends lots of white space and no more than a 0.8 margin.

9. Too many bullets

In the same vein, you can also overload your résumé with too many bullet points, which Augustine called "death by bullets."

"If absolutely everything is bulleted, it has the same effect as big dense blocks of text — your eyes just glaze over it," she said.

Augustine explained that bullets are only to be used to draw attention to the most important information. "If you bullet everything, everything is important, which means really nothing stands out," she said.

10. Your interests

"They don't care that you like Dave Matthews Band," Augustine told Business Insider.

11. Multiple phone numbers

Augustine suggested including only one phone number on your résumé. That number should really be your cellphone, so that you can control who answers your incoming phone calls, when, and what the voice mail sounds like.

"Also, you don't want employers trying to contact you in five different places, because then you have to keep track of that," she said.

12. Time off

If you took time off to travel or raise a family, Gelbard doesn't recommend including that information on your résumé. "In some countries, it is acceptable to include this information, especially travel, but it is not appropriate to include that in the body of a résumé in the US," she said.

13. References

If your employers want to speak to your references, they'll ask you. Also, it's better if you have a chance to tell your references ahead of time that a future employer might be calling.

If you write "references upon request" at the bottom of your résumé, you're merely wasting a valuable line, career coach Eli Amdur said.

14. Inconsistent formatting

The format of your résumé is just as important as its content, said Augustine.

She said the best format is the format that will make it easiest for the hiring manager to scan your résumé and still be able to pick out your key qualifications and career goals.

Once you pick a format, stick with it. If you write the day, month, and year for one date, then use that same format throughout the rest of the résumé.

15. Personal pronouns

Your résumé shouldn't include the words "I," "me," "she," or "my," said Tina Nicolai, executive career coach and founder of Resume Writers' Ink.

"Don't write your résumé in the third or first person," she said. "It's understood that everything on your résumé is about you and your experiences."

16. Present tense for a past job

Never describe past work experience using the present tense. Only your current job should be written in the present tense, Gelbard said.

17. A less-than-professional email address

If you still use an old email address, like BeerLover123@gmail.com or CuteChick4life@yahoo.com, it's time to pick a new one.

18. Any unnecessary, obvious words

Amdur said there is no reason to put the word "phone" in front of the actual number.

"It's pretty silly," he said. "They know it's your phone number." The same rule applies to email.

19. Headers, footers, tables, images, or charts

These fancy embeddings will have hiring managers thinking, "Could you not?"

While a well-formatted header and footer may look professional, and some cool tables, images, or charts may boost your credibility, they also confuse the applicant tracking systems that companies use nowadays, Augustine told Business Insider.

The system will react by scrambling up your résumé and spitting out a poorly-formatted one that may no longer include your header or charts. Even if you were an ideal candidate for the position, now the hiring manager has no way to contact you for an interview.

20. Your current business contact info

"This is not only dangerous; it's stupid," Amdur wrote in NorthJersey.com. "Do you really want employers calling you at work? How are you going to handle that?"

21. Your boss' name

Don't include your boss' name on your résumé unless you're comfortable with your potential employer contacting him or her. Even then, Gelbard said the only reason your boss' name should be on your résumé is if the person is someone noteworthy, and if it would be really impressive.

22. Company-specific jargon

"Companies often have their own internal names for things like customized software, technologies, and processes that are only known within that organization and not by those who work outside of it," Gelbard said. "Be sure to exclude terms on your résumé that are known only to one specific organization."

23. Social media URLs that are not related to the targeted position

Links to your opinionated blogs, Pinterest page, or Instagram account have no business taking up prime résumé real estate. "Candidates who tend to think their personal social media sites are valuable are putting themselves at risk of landing in the 'no' pile," Nicolai said.

"But you should list relevant URLs, such as your LinkedIn page or any others that are professional and directly related to the position you are trying to acquire," she said.

24. More than 15 years of experience

When you start including jobs from before 2000, you start to lose the hiring manager's interest.

Your most relevant experience should be from the past 15 years, so hiring managers only need to see that, Augustine said.

On the same note, never include dates on education and certifications that are older than 15 years.

25. Salary information

"Some people include past hourly rates for jobs they held in college," Nicolai said. This information is completely unnecessary and may send the wrong message.

Amy Hoover, SVP of Talent Zoo, said you also shouldn't address your desired salary in a résumé. "This document is intended to showcase your professional experience and skills. Salary comes later in the interview process," she said.

26. Outdated fonts

"Don't use Times New Roman and serif fonts, as they're outdated and old-fashioned," Hoover said. "Use a standard, sans-serif font like Arial."

Also, be aware of the font size, she said. Your goal should be to make it look nice and sleek — but also easy to read.

27. Fancy fonts

Curly-tailed fonts are also a turn-off, according to O'Donnell. "People try to make their résumé look classier with a fancy font, but studies show they are harder to read and the recruiter absorbs less about you."

28. Annoying buzzwords

Online resume service Resume.io consulted 1,602 hiring managers in the US for the words they most disliked seeing. It turns out they hate seeing "committed," "motivated," "great," "adept," and "excellent" – descriptors that they've found too many job applicants attributing to themselves. 

The word they hated most of all? "Proven," which seems to be an indicator of an applicant who believes they've seen and done it all. 

29. Reasons you left a company or position

Candidates often think, "If I explain why I left the position on my résumé, maybe my chances will improve."

"Wrong," Nicolai said. "Listing why you left is irrelevant on your résumé. It's not the time or place to bring up transitions from one company to the next."

Use your interview to address this.

30. Your GPA

Once you're out of school, your grades aren't so relevant.

If you're a new college graduate and your GPA was a 3.8 or higher — it's OK to leave it. But, if you're more than three years out of school, or if your GPA was lower than a 3.8, ditch it.

31. A photo of yourself

This may become the norm at some point in the future, but it's just weird — and tacky and distracting — for now.

32. Opinions, not facts

Don't try to sell yourself by using all sorts of subjective words to describe yourself, O'Donnell said. "I'm an excellent communicator" or "highly organized and motivated" are opinions of yourself and not necessarily the truth. "Recruiters want facts only. They'll decide if you are those things after they meet you," she says.

33. Short-term employment

Avoid including a job on your résumé if you only held the position for a short period of time, Gelbard said. You should especially avoid including jobs you were let go from or didn't like.

34. Short-term work 

Avoid including a job on your résumé if you only held the position for a short time, Gelbard said.

35. Generic explanations of accomplishments

Don't just say you accomplished X, Y, or Z — show it by quantifying the facts.

For instance, instead of, "Grew revenues" try, "X project resulted in an Y% increase in revenues."

36. Spelling and grammar mistakes

This one may seem obvious, but it cannot be overstated — spelling and grammar mistakes are a sure-fire way to get your résumé thrown into the junk pile, and they're so easy to fix. All it takes is a few extra minutes of perusing, and perhaps a second set of eyes, to fix this big résumé no-no.

37. Overly formal words

Nicolai told Business Insider she hates overly formal words like "utilize" — they're not engaging and they don't allow the reader to get a good sense of the applicant's personality, she said.

And she's not alone.

As one copy editor Bonnie Mills told Grammar Girl, she usually swaps out pretentious-sounding words like "utilize" for unimpressive ones like "use," which get the point across without much fuss. She said that sentences that use overly formal words sound fluffy and make it seem like you're trying too hard.

38. An explanation of why you want the job

That's what the cover letter and interviews are for.

Your résumé is not the place to start explaining why you'd be a great fit or why you want the job. Your skills and qualifications should be able to do that for you — and if they don't, then your résumé is either in bad shape, or this isn't the right job for you.

Jacquelyn Smith, Rachel Gillett, Vivian Giang, and Natalie Walters contributed to an earlier version of this article.

SEE ALSO: 11 books to help grow your career during a recession — with tips on how to get hired, promoted, and find meaningful work

DON'T MISS: 6 websites that will help you build your résumé if you don’t know where to start

Join the conversation about this story »

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Mon, 03 Aug 2020 14:37:00 +0000 BlogLikes - Find Most Popular Blogs Instagram US Trends Social Security Hoover Don CareerBuilder Donnell GPA Rosemary Haefner Augustine NICOLAI J T O Donnell Amdur Gelbard Amanda Augustine Haefner Tina Nicolai Alyssa Gelbard Resume Writers Ink Don Natalie Walters Amy Hoover Eli Amdur Catherine Jewell Dave Matthews Band Augustine Bonnie Mills Jacquelyn Smith Rachel Gillett Vivian Giang
Country star Luke Combs weds fiancée Nicole Hocking: 'The best day of my life' http://rssfeeds.usatoday.com/~/632355130/0/tp-popcandy~Country-star-Luke-Combs-weds-fianc%c3%a9e-Nicole-Hocking-The-best-day-of-my-life/ "Yesterday was the best day of my life," Luke Combs shared on Instagram. "I got to marry my best friend."

        

[Author: Nashville Tennessean]

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Mon, 03 Aug 2020 14:16:28 +0000 BlogLikes - Find Most Popular Blogs Instagram Religion Nashville Tennessean Luke Combs Nicole Hocking
Dwayne Johnson-Led Red Notice to Resume Production Next Month https://www.comingsoon.net/movies/trailers/1143957-dwayne-johnson-led-red-notice-to-resume-production-next-month?utm_source=rss&utm_medium=rss&utm_campaign=dwayne-johnson-led-red-notice-to-resume-production-next-month Dwayne Johnson-led Red Notice to resume production next month

Nearly four months after production had been temporarily suspended on Netflix’s star-studded heist thriller Red Notice last March, Dwayne Johnson took to Instagram to announce that production is officially scheduled to resume its filming in mid-September.

In his 5-minute video post which you can check out below, Johnson has also shared Netflix and the producers’ careful decision on how to strictly implement safety protocols on the set including seeking for advice from the NBA about their current strategies or approach on how to efficiently make their work environment safe and healthy.

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View this post on Instagram

 

Like so many of us here in the US and around the world – getting back can be a tough decision that work requires real consideration and strategic planning around best health practices and safety measures. I’m happy to announce our RED NOTICE production will resume shooting next month in mid September. Thank you to our tremendous partners at NETFLIX who’ve joined us shoulder to shoulder to provide the safest and most aggressive “quarantined bubble” for our production crew as possible. I’m confident in our safety strategy and execution, but we’ll also be fluid and amenable to best practice changes on the fly. Stay healthy and stay disciplined, my friends as you all get back to work. Good luck! And to my RED NOTICE crew – the hardest workers in the room, mount up – because we’re going back to work. See you on set. DJ @sevenbucksprod @flynnpictureco @netflix

A post shared by therock (@therock) on Aug 2, 2020 at 3:45pm PDT

RELATED: Netflix Acquires Dwayne Johnson & Emily Blunt-Starring Ball and Chain

Red Notice is described as a as a globe-trotting, action-comedy heist thriller designed as a three-hander between Dwayne Johnson, Gal Gadot, and Ryan Reynolds. In the film, Johnson plays an Interpol agent tasked with capturing the most wanted art thief in the world. “Red Notice” refers to the highest and most serious of Interpol notices (there are eight) and concerns the arrest of wanted criminals. Meanwhile, Gal Gadot is to portray role of the world’s greatest art thief with Ryan Reynolds playing the world’s greatest con-man.

The film will be written and directed by Rawson Marshall Thurber, who have worked with Johnson in Central Intelligence and Skyscraper. Last year, Netflix won the distributing rights to the film in a competitive bidding war after Universal Pictures reportedly didn’t committed with all of filmmakers’ deal.

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RELATED: Young Rock: Dwayne Johnson Sitcom Gets Series Order at NBC

Red Notice will be produced by the returning Skyscraper team, including Beau Flynn (Rampage, San Andreas) for his Flynn Picture Co.; Johnson, Dany Garcia (Jumanji, Ballers) and Hiram Garcia (San Andreas, Central Intelligence) for their Seven Bucks Productions; and Thurber for his Bad Version, Inc. Wendy Jacobson (Rampage, San Andreas) executive produces.

The post Dwayne Johnson-Led Red Notice to Resume Production Next Month appeared first on ComingSoon.net.

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Mon, 03 Aug 2020 12:54:12 +0000 BlogLikes - Find Most Popular Blogs Video Movies Instagram Dwayne Johnson US Netflix Nba Streaming Johnson Ryan Reynolds Interpol Universal Pictures Gal Gadot Thurber Central Intelligence Movie News Red Notice Rawson Marshall Thurber Seven Bucks Productions Hiram Garcia San Andreas Central Intelligence Flynn Picture Co Beau Flynn Rampage San Andreas Johnson Dany Garcia Jumanji Ballers Bad Version Inc Wendy Jacobson Rampage San Andreas Dwayne Johnson Gal Gadot NBC Red Notice
A Visit to 5 of Patagonia’s Most Remote Schoolhouses https://www.nytimes.com/2020/08/03/travel/remote-schools-patagonia.html Mon, 03 Aug 2020 12:31:16 +0000 BlogLikes - Find Most Popular Blogs Photography News Chile Patagonia Andes Mountains Tierra del Fuego Children and Childhood Travel and Vacations Education (K-12 Rural Areas Patagonia (Chile Torres del Paine National Park (Patagonia We Are Social’s Monday Mashup #502 http://feedproxy.google.com/~r/wearesocial/~3/nBZrBowCK80/we-are-socials-monday-mashup-502 Facebook reports growth in revenue and users in Q2
During its Q2 earnings call last week, Facebook reported revenue of $18.7 billion, up 11 per cent year-on-year, and said it is expecting revenue growth for the third quarter of about 10 per cent. The platform also shared that monthly users across all apps (Facebook, Messenger, WhatsApp and Instagram) also increased by 0.15 billion in Q2, now standing at 3.14 billion. The figures represent a 12 per cent annual growth in both DAU and MAU.

Microsoft moves to buy TikTok in four markets
Microsoft is exploring a deal with TikTok’s parent company, ByteDance, which would see the tech giant own and operate TikTok in the US, Australia, New Zealand and Canada. Microsoft says it is aiming to complete its discussions with ByteDance no later than September 15th. The news comes as President Trump announced that he is planning to ban TikTok from operating in the US and, while talks were in place ahead of this, Microsoft met with the President after he voiced his opposition to the deal. Subsequently agreeing to open the deal up to other US minority investors.

TikTok calls for greater transparency within the industry
TikTok has announced that it is taking new measures to give outsiders access to the algorithms it uses to sort and share users’ videos, and that it will be letting experts observe moderation policies – challenging its rivals to follow suit. The move comes as TikTok launches its Transparency and Accountability Center for moderation and data practices.

Twitter updates its policy on links, adding hateful conduct and violence
As part of ongoing efforts to limit harmful content on its platform, Twitter has updated its policy on links, adding hateful conduct and violence to the list of link categories it may block and potentially suspend users for sharing.

We’ve clarified our approach to reducing the amount of harmful content on Twitter from outside sources.

Here’s an outline of the types of links we may block, and how we identify them to help keep you safe from malicious URLs: https://t.co/MhlSMJoxXs

— Twitter Support (@TwitterSupport) March 23, 2020

The NHL teams up with Twitter and Disney Streaming Services 
The National Hockey League has partnered with Twitter and Disney Streaming Services to bring fans live two-minute look-ins of select games during the 2020 Stanley Cup Qualifiers and Stanley Cup Playoffs in the US. In the days leading up to each look-in, fans will be able to vote on the National Hockey League’s Twitter page (@NHL) for which of the two games they want to see featured. As part of the activation, all participating teams and the Stanley Cup itself will have their own hashtag-triggered emojis.

Congress takes on the tech giants in antitrust hearing
The CEOs of Apple, Google, Facebook, and Amazon all appeared in front of Congress last week, as part of a hearing to determine if their business practices amount to anti-competitive monopolies. After five and a half hours, the session ended with the Committee Chair saying that it was clear to him that “these companies, as they exist today, have monopoly power.” The committee will publish its report with conclusions and next steps in due course.

Ones to watch
Facebook has unveiled its latest experimental app, E.gg – calling it an “experimental new platform for weird and wonderful expressions of who you are and what you love”; Twitter has confirmed that it’s exploring the idea of a paid subscription model, and has begun surveying users about potential features; and WeChat has officially stopped operations in India after being banned by the country over privacy fears.

The post We Are Social’s Monday Mashup #502 appeared first on We Are Social UK - Global Socially-Led Creative Agency.

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Mon, 03 Aug 2020 12:00:09 +0000 BlogLikes - Find Most Popular Blogs Amazon Facebook Twitter Instagram Microsoft Congress India US Seo NHL Mashup National Hockey League Trump US Australia New Zealand Apple Google Facebook Facebook Messenger WhatsApp Committee Chair Tiktok Disney Streaming Services MAU Microsoft Canada Microsoft
County star Luke Combs weds fiancée Nicole Hocking: 'The best day of my life' http://rssfeeds.usatoday.com/~/632355130/0/tp-popcandy~County-star-Luke-Combs-weds-fianc%c3%a9e-Nicole-Hocking-The-best-day-of-my-life/ "Yesterday was the best day of my life," Luke Combs shared on Instagram. "I got to marry my best friend."

        

[Author: Nashville Tennessean]

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Mon, 03 Aug 2020 11:56:49 +0000 BlogLikes - Find Most Popular Blogs Instagram Religion Nashville Tennessean Luke Combs Nicole Hocking
Snapchat to take on TikTok with a new music-powered featuring rolling out this fall http://feedproxy.google.com/~r/Techcrunch/~3/TJZzVTB-JBg/ Snapchat is taking aim at TikTok. The company announced today it will begin testing a new feature that lets Snapchat users set their Snaps to music, similar to TikTok’s app. The feature may allow Snapchat to capitalize on the fracturing of the TikTok audience, who have been exploring alternative apps as the Trump administration weighs a ban on Chinese tech companies over data privacy concerns.

Already, apps like Byte, Triller, Dubsmash, Likee, and others have climbed the app stores’ charts as TikTok users hedged their bets. Instagram also launched a music-powered feature called Reels to cater to the TikTok crowd.

In Snapchat’s case, users will be able to add music either pre or post capture from what the company promises will be a “robust” catalog of music. This is made possible by way of Snap’s deals with music industry partners, including Warner Music Group, Warner Chappell, Universal Music Publishing Group, NMPA publisher members, Merlin and others, who have licensed their music for use in Snapchat’s app.

When friends receive one of the new Snaps with music, they’ll be able to swipe up to view the album art, song title, and artist name. A “Play This Song” link will also be available. When clicked, it will open a webview to Linkfire that will allow users to listen to the full song — not a snippet — on their preferred music streaming platform, like Spotify, Apple Music or SoundCloud.

This aspect differentiates Snapchat’s implementation from TikTok, where clicking on a video clip’s “sound” link only takes users to a page featuring other clips that have used the same sound. But even though TikTok today lacks a feature that fully connects a user to the artist behind a popular music clip, much less the full song, TikTok’s power has continued to launch breakout hits as users hunted down their favorite TikTok artists across streaming services.

Snapchat says its music feature, however, will allow fans to form deeper connections with artists and music. It also spoke to its strength in being a tool for close friends which gives it more influence — largely because of how its younger user base values friend-to-friend recommendations. Today, Snapchat reaches 90% of all 13-24 year-olds in the U.S., more than Facebook, Instagram and Messenger combined, the company says. It also reaches 75% of 13-34 year-olds. And though TikTok has a large international base, Snapchat claims it reaches more U.S. users than Twitter and TikTok combined, based on publicly available data.

“We’re constantly building on our relationships within the music industry, and making sure the entire music ecosystem — artists, labels, songwriters, publishers and streaming service — are seeing value in our partnerships,” a company spokesperson said, with regard to the new feature.

Snapchat says it will roll out the new feature across English-language markets this fall.

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Mon, 03 Aug 2020 11:43:18 +0000 BlogLikes - Find Most Popular Blogs Instagram Tech Snapchat Merlin Trump Facebook Instagram and Messenger Linkfire Tiktok Byte Triller Dubsmash Likee
Snapchat to take on TikTok with a new music-powered feature rolling out this fall http://feedproxy.google.com/~r/Techcrunch/~3/TJZzVTB-JBg/ Snapchat is taking aim at TikTok. The company announced today it will begin testing a new feature that lets Snapchat users set their Snaps to music, similar to TikTok’s app. The feature may allow Snapchat to capitalize on the fracturing of the TikTok audience, who have been exploring alternative apps as the Trump administration weighs a ban on Chinese tech companies over data privacy concerns.

Already, apps like Byte, Triller, Dubsmash, Likee and others have climbed the app stores’ charts as TikTok users hedged their bets. Instagram also launched a music-powered feature called Reels to cater to the TikTok crowd.

In Snapchat’s case, users will be able to add music either pre or post-capture from what the company promises will be a “robust” catalog of music. This is made possible by way of Snap’s deals with music industry partners, including Warner Music Group, Warner Chappell, Universal Music Publishing Group, NMPA publisher members, Merlin and others, which have licensed their music for use in Snapchat’s app.

When friends receive one of the new Snaps with music, they’ll be able to swipe up to view the album art, song title and artist name. A “Play This Song” link will also be available. When clicked, it will open a web view to Linkfire that will allow users to listen to the full song — not a snippet — on their preferred music streaming platform, like Spotify, Apple Music or SoundCloud.

This aspect differentiates Snapchat’s implementation from TikTok, where clicking on a video clip’s “sound” link only takes users to a page featuring other clips that have used the same sound. But even though TikTok today lacks a feature that fully connects a user to the artist behind a popular music clip, much less the full song, TikTok’s power has continued to launch breakout hits as users hunted down their favorite TikTok artists across streaming services.

Snapchat says its music feature, however, will allow fans to form deeper connections with artists and music. It also spoke to its strength in being a tool for close friends, which gives it more influence — largely because of how its younger user base values friend-to-friend recommendations. Today, Snapchat reaches 90% of all 13 to 24-year-olds in the U.S., more than Facebook, Instagram and Messenger combined, the company says. It also reaches 75% of 13 to 34-year-olds. And though TikTok has a large international base, Snapchat claims it reaches more U.S. users than Twitter and TikTok combined, based on publicly available data.

“We’re constantly building on our relationships within the music industry, and making sure the entire music ecosystem — artists, labels, songwriters, publishers and streaming services — are seeing value in our partnerships,” a company spokesperson said, with regard to the new feature.

Snapchat says it will roll out the new feature across English-language markets this fall.

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Mon, 03 Aug 2020 11:43:18 +0000 BlogLikes - Find Most Popular Blogs Social Apps Instagram Tech Snapchat Merlin Snap Trump Facebook Instagram and Messenger Linkfire Tiktok Byte Triller Dubsmash Likee
Many brands have stopped caring about Instagram follower counts when hiring influencers. They're looking at metrics like saves, comment sentiment, and DMs instead. http://feedproxy.google.com/~r/typepad/alleyinsider/silicon_alley_insider/~3/epFQBQ_x_QI/influencer-metics-performance-data-explained-for-influencers-brands-2020-7

  • Many influencers earn a big chunk of their revenue by promoting products to their followers on Instagram.
  • And when it comes to influencer marketing, brands are no longer looking to hire those with the most followers. Instead, they are often interested in the accounts with the highest engagement. 
  • To measure engagement, brands and marketers are studying new metrics, like how many saves and likes a post has and whether followers mention the brand or product in the comments of the post.
  • Subscribe to Business Insider's influencer newsletter: Influencer Dashboard.

As the coronavirus pandemic has hit advertising budgets, the brands that are continuing to spend on influencer-marketing campaigns want to know they are getting results.

The pandemic has put into focus the new metrics brands are using to measure the success of an influencer in promoting their products, as the industry moves away from follower counts and likes (which are easily bought) and toward clearer engagement metrics.

Brand partnerships are a huge source of revenue for influencers, and brands are set to spend up to $15 billion on influencer marketing by 2022, according to Business Insider Intelligence.

To assess where to allocate their spending, major brands like Dunkin' are looking at engagement-rate benchmarks and the responses of an influencer's followers to determine if their sponsored content is resonating, Melanie Cohn, the director of brand engagement at Dunkin' Brands, said.

Business Insider spoke with influencer-marketing experts, brands, agents, and managers on the metrics brands are paying attention to as a way to track the success of a sponsorship on Instagram.

Here's what they said.

What metrics brands want to see, from Instagram Story stats to comments

Instagram influencers should be listening closely to what their followers are saying, the industry experts said.

Evan Asano, the CEO of the influencer-marketing agency Mediakix, told Business Insider that many brands were looking at the quality of comments left on a sponsored Instagram post and the level of engagement from an influencer's fans.

Companies "are looking for a balance of influencers who engage with their fans, create authentic content, and partner with brands authentic to them, rather than anyone who will just pay them," Asano said.

Asano said brands were now looking at comments as a part of engagement, and if a majority of the comments are in a different language, they might assume the influencer bought them. Brands also track if followers are mentioning the company within the comments or have any intent on purchasing the product mentioned, he added.

Claire Rose Cliteur, a fashion and lifestyle Instagram influencer with over 500,000 followers, said she shared the direct feedback that she gets from her followers (such as DMs) with the brands she works with to show the level of engagement she gets.

Industry insiders told Business Insider that on Instagram, many brands now look for:

  • In-feed post saves:
    • On Instagram, followers can save a post to view later from their personal account. 
  • Comment sentiment:
    • Brands track the quality of comments left on a sponsored Instagram post. They want to see if followers are mentioning the company within the comments or have any intent on purchasing the product mentioned. 
  • Likes:
    • With the growing concern of fake metrics, "likes" are now studied along with comments, views, and saves, which together round out total engagement. 
  • Views on Instagram Stories:
    • Before they partner with an influencer for a campaign, some brands ask for the total views they've received on Instagram Stories over the past 24 hours.
  • Direct messages:
    • How many followers directly messaged the influencer about the brand or product looking to learn more?
  • Return on investment:
    • ROI is tracked by how much traffic a creator drove or by how well a creator met the benchmarks decided upon in a partnership agreement.
'Saves' are sometimes referred to as 'super likes' and have become increasingly important

Some brands compare how many people view Instagram content (like how many views an Instagram Story slide got or how many people saw an in-grid post) with how many people engage with it (such as double tapping the post to like it and swiping up to purchase or comment on the content). 

Brands get a better idea of an influencer's impact by reading the engagement stats from Instagram Stories. Influencers are able to share this data with brands by accessing their Instagram Insights tool on the app. 

"Reach is definitely still important, but what Instagram is starting to really dig deep into and pay attention to is the number of shares and saves that your content gets," Britney Turner, a lifestyle microinfluencer who has a creator-coaching business, said, adding that brands also focus on those measurements.

These "saves" are sometimes referred to as "super likes" and have become increasingly important to brands and creators, especially as concerns around fake metrics (such as fraudulent follower counts or likes) grow. 

Many influencers are starting to include these kinds of metrics in their media kits, which showcase their prospective value to a brand.

The influencer Marina Mogilko includes case studies from past sponsorships in . For instance, in her campaign with the brand Puffy, Mogilko posted one sponsored Instagram post and one brand-tagged giveaway. She included insights from the sponsorship in her media kit, such as the number of views, likes, and saves she received.


For more on the business of influencers, check out these posts on Business Insider: 

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Mon, 03 Aug 2020 11:11:00 +0000 BlogLikes - Find Most Popular Blogs Instagram Trends Dunkin Dunkin Brands Asano Instagram Stories MediaKix Instagram Story Evan Asano Claire Rose Cliteur Marina Mogilko Puffy Mogilko Britney Turner Melanie Cohn Instagram Stories Influencers
Man builds guitars using wood from a lynching tree https://boingboing.net/2020/08/03/man-builds-guitars-using-wood.html Freeman Vines is a luthier in Fountain, North Carolina. For half a century, he's crafted beautiful guitars from wood taken from a tree used to lynch Black people. Vines deeply moving work is the subject of a new photography book, Hanging Tree Guitars, with tintype images by Timothy Duffy and essays by Zoe Van Buren and Lonnie Holle.

Duffy is the co-founder of North Carolina's Music Maker Relief Foundation, "founded to preserve the musical traditions of the South by directly supporting the musicians who make it, ensuring their voices will not be silenced by poverty and time."

From the description of the book, published by The Bitter Southener:

An artist, a luthier, and a spiritual philosopher, Freeman Vines’ life is a roadmap of the truths and contradictions of the American South. He remembers the hidden histories of the eastern North Carolina land on which his family has lived since enslavement. From tobacco barns, mule troughs, and radio parts he creates hand-carved guitars, each instrument seasoned down to the grain by the echoes of its past life.

Along with the book, the Foundation is also releasing a complementary album of blues and gospel songs about race in America.

]]> Mon, 03 Aug 2020 11:07:27 +0000 BlogLikes - Find Most Popular Blogs Art Photography Video Music News Race Racism North Carolina Guitars Freeman Timothy Duffy Lynchings Freeman Vines Fountain North Carolina Zoe Van Buren Lonnie Holle Duffy North Carolina s Music Maker Relief Foundation Luke Combs weds fiancée Nicole Hocking: 'The best day of my life' http://rssfeeds.usatoday.com/~/632349276/0/tp-popcandy~Luke-Combs-weds-fianc%c3%a9e-Nicole-Hocking-The-best-day-of-my-life/ "Yesterday was the best day of my life," Luke Combs shared on Instagram. "I got to marry my best friend."

        

[Author: Nashville Tennessean]

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Mon, 03 Aug 2020 10:52:53 +0000 BlogLikes - Find Most Popular Blogs Instagram Religion Nashville Tennessean Luke Combs Nicole Hocking
TikTok salaries revealed: How much the tech company pays for key US roles in engineering, product, and more http://feedproxy.google.com/~r/typepad/alleyinsider/silicon_alley_insider/~3/k445G5Xl0Xs/tiktok-bytedance-us-salary-levels-show-pay-product-engineer-jobs-2020-7 Kevin Mayer TikTok former Disney

TikTok and its parent company ByteDance have been on a hiring spree this year.

The company more than doubled its global employee headcount in 2020, with plans to add 10,000 hires in the US over the next three years. And many of its new hires in the US are being offered six-figure salaries, according to wage data from the US Department of Labor.

TikTok's hiring push comes at a time when its user base has exploded, with the app passing globally earlier this year, according to the app-analytics firm Sensor Tower.

But the company is also facing increased scrutiny from politicians in the US and abroad. The Trump administration recently threatened to ban the app or force its sale to an American company like Microsoft, and lawmakers have raised concerns about the company's ability to protect its users' privacy.

Despite political headwinds, TikTok is forging ahead with its hiring plans in the US, staffing up in roles that will help the company compete with digital-media powerhouses like Facebook, YouTube, and Instagram that control the lion's share of social ad spend in the US, according to eMarketer.

"TikTok's US team has tripled since the start of 2020," a TikTok spokesperson told Business Insider in a statement, "and under the leadership of our American CEO Kevin Mayer, we're proud to be creating more than 10,000 jobs across the country as we continue our work to develop a best-in-class security infrastructure, promote a safe and positive app experience, and bring joy to millions of American families." 

As with most tech companies, a lot of ByteDance and TikTok's recent hires have focused on software engineering, research, and product-management work tailored to helping the company monetize its app.

In order to better understand how much TikTok and ByteDance pay US-based employees, Business Insider analyzed the US Office of Foreign Labor Certification's third-quarter 2020 disclosure data for permanent and temporary foreign workers. 

The public data show what the companies offered to pay foreign staffers they sought to hire in the US. The data include salary offers from TikTok and ByteDance from roughly 240 foreign-labor certification applications that were submitted and certified from October 2019 through June 2020. The vast majority of the applications were for roles based in California, though the companies made a few submissions for jobs in New York and Washington state.

The ByteDance staffers included employees who focus on corporate-support functions like finance that could apply to any division or product within the company (which operates seven apps globally), while TikTok employees focus on TikTok-specific roles in areas like content moderation, product development, and security.

According to US Department of Labor documentation, the offered wages in the disclosure data are the minimum amounts companies attested in foreign-labor certification applications to pay specific workers. The wages are based on the average compensation that similar employees in each given job, industry, and with comparable qualifications are paid, which is known as the "prevailing wage."

Companies may choose to pay employees more than the figures reflected in this data, or compensate them in additional ways, like through stock options and grants. TikTok, for example, also offers stock options to some of its US-based employees as another source of compensation.

Here's how much ByteDance and TikTok offered permanent and temporary (H1-B) workers in key roles in 2020: 

Product and engineering — $89,000 to $280,000 base salary

TikTok and ByteDance offered permanent and temporary (H1-B) workers in product and engineering roles base salaries between $89,900 and $280,000 per year, spanning positions like:

  • Software Engineer: $89,900 to $280,000
  • Product/UX Designer: $120,000 to $180,000
  • Data Engineer: $145,000 to $256,800
  • Senior Software Engineer: $160,000 to $264,000
  • Senior Backend Software Engineer: $195,000 to $240,000
Data science and research — $125,000 to $300,000 base salary

TikTok and ByteDance offered permanent and temporary (H1-B) workers in data-science and research roles base salaries between $125,000 and $300,000 per year, spanning positions like:

  • Senior Data Analyst: $125,000 to $160,000 
  • Data scientist: $128,000 to $200,000 
  • Research scientist: $138,000 to $200,000
  • Senior Data Scientist: $228,000
  • Principal Research Scientist: $300,000
Monetization-focused roles — $51,000 to $252,000 base salary

TikTok and ByteDance offered permanent and temporary (H1-B) workers in monetization-focused roles base salaries between $51,000 and $252,000 per year, spanning positions like:

  • Content Coordinator: $51,000
  • Commercial Product Public Relations Specialist: $70,000
  • Content Strategist, Business Account: $89,400
  • Senior Manager, Monetization: $100,000
  • Monetization Strategy & Operations Manager: $168,000
  • Brand Partnerships Manager: $129,000 to $145,000 
  • Product Strategy Specialist: $150,000
  • Senior Manager, Label Licensing & Partnerships: $225,000
  • Senior Product Manager - Core Ads: $240,000 to $252,000
Overall — $49,920 to $300,000 base salary

Overall, TikTok and ByteDance offered permanent and temporary (H1-B) workers base salaries of between $49,920 and $300,000 per year during the period.

The median salary was similar across the company. TikTok's median annual base salary was roughly $175,000 per year, based on data from 54 foreign-labor certification applications. ByteDance's median annual base salary was $160,000, based on data from 187 applications.

Other key roles included: 

  • 2D Artist: $80,000 
  • Audio Engineer: $80,000
  • HR Business Partner: $90,000 to $168,000
  • Simultaneous Interpreter: $74,000 to $141,000

Business Insider excluded from these findings data from 10 applications that were certified during the period but later withdrawn by the company.

For more coverage on TikTok and its competitors, read these other recent stories on Business Insider: 

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Mon, 03 Aug 2020 10:50:52 +0000 BlogLikes - Find Most Popular Blogs New York Instagram Microsoft California Washington China US Trends Business Insider Trump Facebook YouTube US Department of Labor Kevin Mayer Triller Josh Richards Bytedance Tiktok TikTok Instagram US Office of Foreign Labor Certification Instagram Stories Short