Bloglikes - Tech https://www.bloglikes.com/c/tech en-US Thu, 21 Mar 2019 14:41:02 +0000 Sat, 06 Apr 2013 00:00:00 +0000 FeedWriter Epic Games CEO says Apex Legends hasn’t made a dent in Fortnite http://feedproxy.google.com/~r/Techcrunch/~3/lWbvR0a5Srs/ In the wake of Apex Legends, which has briskly grown to 50 million players, many have wondered whether Fortnite has felt the impact.

But Epic Games CEO Tim Sweeney told GamesBeat that Apex hasn’t really made a dent. Without being asked about Apex Legends, Sweeney said “an Apex Legends worth” of players have come over to Fortnite.

“We’re very close to hitting 250 million Fortnite players,” said Sweeney. “Since Apex Legends came out, we’ve gained an Apex Legends worth of Fortnite players, which is amazing.”

He went on to say that the only game that noticeably takes Fortnite gamers away from Fortnite is FIFA.

“We hit a Fortnite non-event peak twice after Apex was out,” said Sweeney. “We haven’t seen any visible cut into Fortnite. It’s a funny thing. The only game you can see where its peaks cut into Fortnite playtime is FIFA. It’s another game for everybody, wildly popular around the world.”

On the one hand, Apex only has about one-fifth of the players that Fortnite has. In a world where Netflix sees Fortnite as a greater threat than HBO, the scale of the two games isn’t comparable.

However, Apex is picking up some serious steam. It only took seven days for Apex to hit 25 million users (it took Fortnite 41 days), and one month to hit 50 million users (it took Fortnite more than four months).

As impressive as that is, it’s also to be expected that a game like Apex, a relative latecomer to the Battle Royale genre, would grow faster by reaping the benefits of the entire industry’s years of work and growth. It’s also worth noting that EA paid a pretty penny to successfully launch Apex Legends, with Ninja alone earning $1 million for streaming the game at launch.

“What Apex Legends has done is re-energized a lot of shooter players, people who come in and out of shooters depending on what’s popular,” said Sweeney. “It’s awesome to see other games picking up on battle royale, adding their unique spin to it and advancing the state of the industry.”

Adding a unique spin is exactly what Apex Legends has done. They’ve taken the fundamental building blocks of Battle Royale and the free-to-play model and tweaked them to be, in some ways, better.

Where play is concerned, Apex is a markedly team-oriented game, complete with a beautifully executed non-verbal comms system and a Jumpmaster mechanic to encourage teammates to land and play as a unit. Plus, Apex uses a hero system to give each character their own unique abilities.

This not only makes each fight interesting, but it gives Apex a different way to monetize beyond its recently launched BattlePass. The company just introduced its first new character, which can be unlocked with Apex Coins, the games virtual currency.

Only time will tell if Respawn and EA can build something as sticky as Fortnite, which has truly become a pop culture phenomenon. But there is one clear winner in this epic competition between Fortnite and Apex, and that’s gamers.

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Thu, 21 Mar 2019 10:21:27 +0000 BlogLikes - Find Most Popular Blogs Startups TC Gaming Hbo Entertainment Tech EA Netflix Fifa Epic Games Sweeney Tim Sweeney Electronic Arts Apex Battle Royale GamesBeat Respawn Fortnite Apex Legends Sweeney Since Apex Legends
UK’s Police Federation hit by ransomware http://feedproxy.google.com/~r/Techcrunch/~3/0EmowZUrHQE/ The U.K.’s Police Federation has confirmed it’s been hit by a cyberattack.

The union-like organization, representing 119,000 police officers across the 43 forces in England and Wales, described the event as ransomware in a statement shared on Twitter.

The ransomware attack hit computers at the federation’s Surrey headquarters on March 9, but was only revealed Thursday. Several databases and email systems were encrypted, the organization said, leading to some disruption to its services. Its backup data had also been deleted.

“There is no evidence at this stage that any data was extracted from our systems but this cannot be discounted,” the organization said in a tweet.

None of the other 43 branches across the U.K. were affected, the statement said.

The National Crime Agency is investigating the attack, which the Police Federation said was “not targeted specifically” at the police organization but likely part of a wider campaign.

The organization reported the incident to the U.K.’s data protection regulator on March 11, within the required three days under European law.

A spokesperson for the Police Federation did not comment beyond the organization’s statements, and referred comment to the National Crime Agency, which did not immediately respond to questions.

The news comes two days after Norwegian aluminum manufacturer Norsk Hydro was hit by a strain of LockerGoga, a new kind of ransomware that first emerged earlier this year. The manufacturing giant said Thursday most of its operations have been restored.

Aluminum manufacturing giant Norsk Hydro shut down by ransomware

]]> Thu, 21 Mar 2019 10:17:26 +0000 BlogLikes - Find Most Popular Blogs UK England Wales Tech Surrey Police Federation National Crime Agency Norsk Hydro U K s Police Federation Google’s First AI-Powered Doodle Lets You Harmonize Like Johann Sebastian Bach http://feedproxy.google.com/~r/time/topstories/~3/4YS2xri560c/ Thu, 21 Mar 2019 10:11:33 +0000 BlogLikes - Find Most Popular Blogs Google Photography Music News Uncategorized Doodle Johann Sebastian Bach Bach Onetime MoviePass co-founder’s new startup PreShow gives you free movie tickets for watching ads http://feedproxy.google.com/~r/Techcrunch/~3/VenchLXqXvs/ As founding CEO of MoviePass, Stacy Spikes has already changed the way we think about paying for movie tickets. Now he’s pursuing a new approach — providing a free ticket to people who watch 15 to 20 minutes of ads.

Spikes told me that when it comes to watching movies outside the theater, there are three basic business models — pay-per-view, subscription and ad-supported. MoviePass brought a subscription approach into theaters, but Spikes (who stepped down as MoviePass CEO in 2016) said he kept wondering, “Well, why can’t you have an ad-supported version that will allow you to go to movies for free?”

It’s hard to imagine digital advertising being worth enough to really pay for that ticket, but Spikes insisted, “You’re paying your way. This is not going to be a loss leader model. It’s an ad-revenue based business.”

To make that work, he said the new service, called PreShow, is bringing a couple innovations to the table. First, there’s facial recognition technology that ensures you’re actually present and watching the ad.

Spikes demonstrated this feature for me last week, showing me how his face unlocked the PreShow app. Once he’d chosen the film he wanted to watch, he was presented with a package of video ads that were specifically selected to run with that movie — and any time he looked away from the screen or moved too far away from his phone, the ads would stop playing. (Apparently the sensitivity can be dialed up or down depending on user feedback.)

PreShow facial recognition

Spikes also said the ads should tie into the film in some way, whether that’s thematically, or by highlighting products that are also featured in the movie. And they’ll always include an opportunity to further engage with the advertiser.

So although 15 to 20 minutes might sound like a long time to watch ads,  it should be more interesting for the viewer than just watching a random collection of promotional videos. And for the advertisers who are already paying for product placement in a film, this could be a way to reinforce their message with consumers who are actually watching the movie. (Spikes also compared this to the marketing packages that usually play before showtime in theaters — hence the company name.)

By watching one of these 15- to 20-minute packages, you should earn enough points to purchase a ticket at the theater using a virtual credit card provided by PreShow. Technically, those points can be used to buy any movie ticket, but Spikes said you won’t be able to earn more than two tickets at once, “so people don’t stockpile.”

As for whether PreShow is competing with his old company, Spikes said, “I don’t think they’re competitive in any way. If you compare a subscription platform to an ad platform to a pay-per-view platform, they’re different animals.”

Stacy Spikes

Stacy Spikes

The plan is to start testing the service with a select group of users in the next three to six months, and to find those users, PreShow is launching a Kickstarter campaign today. Pledge levels range from $15 to $60, with the amount you pay determining how early you get access, and how many friend invites you receiving.

Spikes said he’s less interested in raising money (which is why the campaign’s official goal is only $10,000) and more in attracting film lovers who want to try out the app.

“It’s a way to have innovation happen more organically, versus if you just open it up for the general public,” Spikes said.

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Thu, 21 Mar 2019 10:00:31 +0000 BlogLikes - Find Most Popular Blogs Startups TC Mobile Apps Media Tech Spikes Movie Tickets Stacy Spikes MoviePass Stacy Spikes
Ludlow Ventures raises $45m for third fund http://feedproxy.google.com/~r/Techcrunch/~3/WNQoC0KXNdo/ Ludlow Ventures raised another $45 million to invest in young startups. The Detroit-based venture firm is today announcing it closed its third fund since the firm’s founding in 2010. Founding and managing partner Jonathon Triest tells TechCrunch the firm set out to raise another $45M and were immediately oversubscribed.

Triest says Ludlow Ventures, with its two other partners of Brett deMarrais and Blake Robbins, are surfacing deals on the coasts before anyone else and is doing so from Detroit. Even though the firm is based in downtown Detroit, its past investments are scattered throughout the States from Boston to Detroit to Flagstaff to San Francisco. It seems the three partners will go anywhere to fund compelling startups.

Of its last ten investments, only two were from the Midwest (Bloomscape and Provi) while the rest were from the New York City-area and California. The firm has followed this strategy since its founding and it’s clearly working.

Like its second fund, Ludlow Ventures raised $45 million for this fund and intends to use it to keep investing in founders seeking pre-seed and seed funds. Triest tells us the firm could have raised more cash for this fund but choose to keep it at the same amount as its second fund as to not have to worry about deploying excess capital. This time around, the partners expect to write larger checks to fewer companies.

“We strongly believe that the currency of seed stage investing is all about relationships,” Triest told TechCrunch. “We seek to form the most authentic and deep friendships with the people we invest in — not some founder-friendly marketing vernacular, but real meaningful friendships. That gives us great transparency into a company, and sets us up to help the best we can.”

This relationship is on full display in Triest’s take on carpool karaoke. Called Carpool.VC, Triest, and deMarrais play host to founders and investors as they drive around Detroit and other cities. It’s a good show. Is it better than James Corden’s Carpool Karaoke? Yes. Most things are.

I first spoke to Triest in 2014. At the time, Ludlow was on its first fund though Triest had been investing as in angel prior to that. At the time he called Ludlow Ventures a VC without an ego and from everything I can see, that sentiment still properly describes the firm and its three partners.

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Thu, 21 Mar 2019 10:00:10 +0000 BlogLikes - Find Most Popular Blogs Startups TC California Boston New York City San Francisco Tech States Detroit James Corden Ludlow Carpool Karaoke Flagstaff Ludlow Ventures Jonathon Triest Triest Blake Robbins Midwest Bloomscape
Coders' Primal Urge To Kill Inefficiency -- Everywhere http://rss.slashdot.org/~r/Slashdot/slashdot/~3/02T_o9zE1FA/coders-primal-urge-to-kill-inefficiency----everywhere

Read more of this story at Slashdot.

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Thu, 21 Mar 2019 10:00:00 +0000 BlogLikes - Find Most Popular Blogs Tech Silicon Valley Larry Wall Charles Hermany
Germany gives seal of approval to truck turning assistant https://www.seattletimes.com/nation-world/nation/germany-gives-seal-of-approval-to-truck-turning-assistant/?utm_source=RSS&utm_medium=Referral&utm_campaign=RSS_all
BERLIN (AP) — Germany’s transport ministry has issued its first operating license for a driver assistance system meant to reduce the number of cyclists or pedestrians killed by turning vehicles. Transport Minister Andreas Scheuer said Thursday the official seal of approval would give freight companies certainty that the systems they buy are considered safe. On […]]]>
Thu, 21 Mar 2019 09:57:48 +0000 BlogLikes - Find Most Popular Blogs Technology News Germany Berlin Ap Nation Andreas Scheuer
Taxes on VC and electric buses harming oil prices http://feedproxy.google.com/~r/Techcrunch/~3/tv2iulLBCDA/
  • A lot of subscribers got to hear from TechCrunch hardware guru Brian Heater, who has been meeting with (too many) robotics companies as we prepare for TechCrunch Sessions: Robotics. If you weren’t able to join us, a transcript will be available in the next 48 hours.
  • We have Lucas Matney and Eric Peckham on the horn this Friday at noon PDT to talk about all things Game Developers Conference (GDC). Be sure to check your emails for details.
  • Wide Angle

    zssp via Getty Images

    Stories from outside the 280/101 corridor

    • Indian entrepreneurs are furious over a tax on venture investing, in which the government taxes the proceeds of an equity round.

    ]]> Thu, 21 Mar 2019 09:30:27 +0000 BlogLikes - Find Most Popular Blogs Google China India Tech Airbnb Travis Kalanick Lucas Matney Brian Heater Eric Peckham The Extra Crunch Daily Getty Images Stories Tips on Building SEO and Online Awareness https://www.smallbizdaily.com/tips-building-seo-online-awareness/ YouTube videos and link building

    By Kellen Kautzman

    Developing and increasing online awareness is key for small business owners, and there are many simple, inexpensive strategies. SEO (Search Engine Optimization) is a battle. Each of the hundreds of businesses I’ve worked with over the last decade have wanted the same thing – return on investment. Most believe if they rank well in Google, they will see the desired return. Their success, of course, is completely dependent upon the keywords which they can rank for, the likelihood of getting to rank high with those keywords, and their competitors’ strategies and tactics. With SEO, every advantage counts. The top tips I recommend to my clients involve utilizing YouTube videos and link building.

    YouTube Videos

    A billion hours per day cannot be ignored, and yet many businesses still live in a world where a YouTube video is considered to be more like a TV commercial than an online video. Quantity matters online. In the television age, you had 30 seconds to advertise your message, and that cost you handsomely. Now you have as much time as you’d like to push forward regular content. One easy SEO tactic to implement is using YouTube to increase your company’s SEO by creating “insider tip” videos. However for many small and mid-sized businesses, the fear of creating videos or being the face of the company is paralyzing.

    The reality is that most people feel self-conscious throughout their entire lives, and YouTube heightens feelings of insecurity. Our faces online, talking about whatever, is a nightmare scenario for many people. As Nick Morgan of Forbes.com points out:

    About 10 percent of the population loves public speaking. That group experiences no fear and gets a huge buzz being in front of a large crowd.

    Another 10 percent are genuinely terrified. Those are the people who are physically debilitated by even the thought of public speaking. True glossophobics will go to great lengths to avoid speaking in a group situation, and will experience nausea, panic attacks and extreme anxiety.

    The rest of us – roughly the 80 percent in the middle – get butterflies, get anxious, don’t sleep much the night before – but we know that we’re going to live through it. It’s just not much fun.

    That fear we experience – whatever the precise physical symptoms – is adrenaline-based. That means that it’s unpleasant but not debilitating. Here’s the good news: with a little work, we can turn those butterflies to our advantage.

    Nick is right. To overcome fear of public speaking is paramount for Internet entrepreneurs and business owners. YouTube is simply too large and powerful to be ignored, and there are significant SEO benefits to having YouTube videos and links in the description area of the video and annotation links (the notes that appear within the video that you can click on). Annotations often include a link to another video, the website or the option to subscribe to the channel.

    Business owners are experts in their industry, and yet speaking in front of a camera is horrifying for many of them. You can turn this to your advantage! Simply answering basic questions on YouTube, publishing them with Google Adwords and embedding those videos within your site’s blog gives you an advantage.

    Bottom line – start making YouTube videos! They are assets that will stand the test of time. They also build links back to your website through annotations. If fear is stopping you from moving forward, download a video and record a tutorial on something you do every day.

    Here are a few key points for utilizing YouTube videos to increase your rankings: always include annotations that link back to your website, edit the closed captions, include a link to your website in the description, embed the video into a blog on your website and share it on social media, share the blog with your email lists, and always ask viewers to subscribe and like your videos. Follow these steps and you will be ahead of 95% of local business owners who are intimidated by the price of video and the time commitment. You can also build an audience with in-stream ads, as anyone who watches for 29 seconds is an impression. Viewers can’t skip the ad for six seconds, so the key to growing an audience is leveraging that time.

    Link Building

    Link building is the foundation for increasing SEO, and now possibilities are exponential with the use of images and video on social media. For years, link building referred to any link from a site outside of your own which points to your site. There was a time when we could trick Google’s algorithm to believe that we were more important than we actually were, but those days are over. When link building is done right, it creates content relevant to your business, which is shared on social media platforms that Google recognizes and can be measured via Google Webmaster Tools. Google Webmaster Tools, an absolute essential for anyone seriously interested in SEO, shows a detailed list of links that Google has found on the web that point to your site.

    As the second largest referrer of traffic to websites, Pinterest presents amazing opportunities to share quality content and simultaneously reap SEO rewards. On Pinterest, when you link an image back to your website it counts as a backlink, and that link can be measured in the Google Search console. Furthermore, every time the image is re-pinned (shared), the link duplicates. This means that a picture that is relevant to your business can create hundreds of backlinks, which is huge for SEO and rankings.

    Your ability to provide evidence in the form of photos, videos and blogs will define your Internet presence and rankings in search engines. Give your employees the ability to promote your business through photos and videos. For example, we work with a garage door repair franchise with locations throughout California, and we’ve made it abundantly clear we would love photos and videos from them. They sent us a video, taken from a smartphone, of a garage door that had gone off its railing. The whole situation looked like a train wreck. Our client was called into fix the garage door, and the tech had been told by management that, should they run into something noteworthy, photos and videos would be appreciated. That video is up on YouTube, was embedded in the blog and shared via social media. The tech was also wise enough to take some pictures. All that media provides the evidence we need not only to rank well in Google, but to create blog and social media content that is worth watching, liking and sharing. When you create blog content, remember that you can build links from YouTube and Pinterest, and those links will appear in Google Webmaster Tools. Remember to always take and share photos and videos!

    Kellen Kautzman is the founder and operator of Send It Rising Internet Marketing, a Las Vegas-based internet marketing agency. Kautzman is a well-regarded expert on growing small business with digital marketing and SEO, a public speaker, and published author of the book, “Everybody’s Doing It – Advertising Redefined by SEO Expert Kellen Kautzman”, which initially launched as the #1 New Release on Amazon.com in the SEO category.

    SEO stock photo by patpitchaya/Shutterstock

    The post Tips on Building SEO and Online Awareness appeared first on SmBizDaily.

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    Thu, 21 Mar 2019 09:30:15 +0000 BlogLikes - Find Most Popular Blogs Google Amazon Business Pinterest California Youtube Sales & Marketing Las Vegas NICK Google Adwords Forbes Right Now Google Webmaster Tools Google Nick Morgan Kellen Kautzman Kautzman Kellen Kautzman Developing
    500 years in 59 seconds: the race to be the world's largest city https://www.theguardian.com/cities/2019/mar/21/500-years-in-59-seconds-the-race-to-be-the-worlds-largest-city Fascinating interactive graphic shows changes in the globe’s 10 most populous cities from 1500 to 2018

    This compelling interactive “bar chart race” shows the top 10 most populous cities in the world from 1500 to 2018.

    “In the early 1500s most people lived in the east, either the east of Europe and north Africa or the east of the world itself in India and China,” says John Burn-Murdoch, who created the interactive for the Financial Times.

    Continue reading...]]>
    Thu, 21 Mar 2019 09:25:34 +0000 BlogLikes - Find Most Popular Blogs Europe Technology China India Africa World news Cities Data visualisations Financial Times Continue John Burn Murdoch
    Xbox One S is reportedly getting a disc-free version in May http://feedproxy.google.com/~r/Techcrunch/~3/8lY--Z7h7VY/ The writing has been on the wall for physical media for a while now. In May, Microsoft is reportedly set to hammer another nail into that coffin with the launch of the Xbox One S All-Digital. As advertised, the latest version of the console will drop the Blu-Ray drive, in favor of an all downloadable experience.

    Rumors about the XOSAD have been floating around since last year — when the console still went by the decidedly Top Gunny name of “Maverick.” A new report from Window Central offers more insight into the system, along with a potential May 7 release date — that puts it roughly in line with those initial reports.

    The system is said to offer up 1TB of storage, which should serve players well in the transition away from discs. It will also apparently be bundled with a handful of download codes to get started, including Minecraft, Forza Horizon 3 and Sea of Thieves.

    Being the obvious lack of disc drive, the system looks more or less identical to the standard One S. As for pricing, we expect it to more affordable than its predecessor. The move is part of a broader push from Microsoft to wean games off of physical media. It’s a play that also includes digital-first services like the Xbox Game Pass.

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    Thu, 21 Mar 2019 09:13:53 +0000 BlogLikes - Find Most Popular Blogs TC Gaming Microsoft Tech Blu Ray Top Gunny Minecraft Forza Horizon
    Fintech startup Point raises $122M in latest funding round http://feedproxy.google.com/~r/TheFutureOfRealEstateMarketing/~3/VTo_Fh-v1vQ/ Thu, 21 Mar 2019 09:11:48 +0000 BlogLikes - Find Most Popular Blogs Technology Investing Radio Point Andreessen Horowitz Equity Fintech Alex Rampell Prudential Financial DAG Ventures Series B Funding Eoin Matthews Eddie Lim Funding Round HELOCs Slowdown or not, China’s luxury goods still seeing high-end growth http://feedproxy.google.com/~r/Techcrunch/~3/nj4tPVCMu3k/ Despite well-documented concerns over an economic slowdown in China, the country’s luxury goods market is still seeing opulent growth according to a new study. Behind secular and demographic tailwinds, the luxury sector is set to continue its torrid expansion in the face of volatility as it’s quickly becoming a defensive economic crown jewel.

    Using proprietary analysis, company data, primary source interviews, and third-party research, Bain & Company dug into the ongoing expansion of China’s high-end market in a report titled “What’s Powering China’s Market for Luxury Goods?

    In recent years, China has become one of the largest markets for luxury good companies globally. And while many have raised concern around a drop-off in luxury demand, findings in the report point to the contrary, with Bain forecasting material growth throughout 2019 and beyond. The analysis provides a compelling breakdown of how the sector has seen and will see continued development, as well as a fascinating examination of what strategies separate winners and losers in the space.

    The report is worth a quick read, as it manages to provide several insightful and differentiated data points with relative brevity, but here are the most interesting highlights in our view:

    ]]> Thu, 21 Mar 2019 09:05:52 +0000 BlogLikes - Find Most Popular Blogs Social TC Ecommerce Asia Shopping Advertising Tech Government China Study Tech Research Economy Policy Software Report Alibaba JD.com WeChat Online Sales Survey Bain Bain Company Brand Management Luxury Goods Goods Bain & Co LogRocket nabs $11M Series A to fix web application errors faster http://feedproxy.google.com/~r/Techcrunch/~3/UrElx9ErvlA/ Every time a visitor experiences an issue on your website, it’s going to have an impact on their impression of the company. That’s why companies want to resolve issues in a timely manner.  LogRocket, a Cambridge, MA startup, announced an $11 Million Series A investment today to give engineering and web development teams access to more precise information they need to fix issues faster.

    The round was led by Battery Ventures with participation from seed investor Matrix Partners. When combined with an earlier unannounced $4 million seed round, the company has raised of total of $15 million.

    The two founders, Matthew Arbesfeld and Ben Edelstein, have been friends since birth growing up together in the Boston suburbs. After attending college separately at MIT and Columbia, the two friends both moved to San Francisco where they worked as engineers building front-end applications.

    The company idea grew from the founders’ own frustration tracking errors. They found that they would have to do a lot of manual research to find problems, and it was taking too much time. That’s where they got the idea for LogRocket .

    “What LogRocket does is we capture a recording in real time of all the user activity so the developer on the other end can replay exactly what went wrong and troubleshoot issues faster,” Arbesfeld explained.

    Screenshot: LogRocket

    The tool works by capturing low-resolution images of troublesome activity of each user and putting them together in a video. When there is an error or problem, the engineer can review the video and watch exactly what the user was doing when he or she encountered an error, allowing them to identify and resolve the problem much more quickly.

    Arbesfeld said the company doesn’t have a video storage issue because it concentrates on capturing problems instead of the entire experience. “We’re looking at frustrating moments of the user, so that we can focus on the problem areas,” he explained.

    Customers can access the data in the LogRocket dashboard, or it can be incorporated into help desk software like Zendesk. The company is growing quickly with 25 employees and 500 customers in just 18 months since inception, including Reddit, Ikea, CarGrus and Bloomberg.

    As for the funding, they see this as the start of a long-term journey. “Our goal is to get out to a much wider audience and build a mature sales and marketing organization,” Arbesfeld said. He sees a future with thousands of customers and ambitious revenue goals. “We want to continue to use the data we have to offer more proactive insights into highest impact problems,” he said

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    Thu, 21 Mar 2019 09:00:32 +0000 BlogLikes - Find Most Popular Blogs Startups TC Cloud Developer Boston Funding San Francisco Tech Bloomberg Mit Cambridge Columbia Battery Ventures LogRocket Web Application Troubleshooting Matrix Partners When Matthew Arbesfeld Ben Edelstein Arbesfeld Reddit Ikea CarGrus
    Is Statistical Significance Significant? http://rss.slashdot.org/~r/Slashdot/slashdot/~3/K_xkyy8q178/is-statistical-significance-significant

    Read more of this story at Slashdot.

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    Thu, 21 Mar 2019 09:00:00 +0000 BlogLikes - Find Most Popular Blogs Tech Npr Fisher Lazar Nicoole Lazar University of Georgia An
    Appeals court knocks down $4M verdict against Zillow http://feedproxy.google.com/~r/TheFutureOfRealEstateMarketing/~3/iYviGGR1JTI/ Thu, 21 Mar 2019 08:56:35 +0000 BlogLikes - Find Most Popular Blogs Technology Marketing Copyright Copyright Infringement Radio Fair Use Zillow Appeals Court Zillow Group Select VHT Real Estate Photography Brian Balduf Meredith d'Ambrosio in 1981 http://feedproxy.google.com/~r/Jazzwax/~3/jutgsVqYO2s/jazzwax~Meredith-dAmbrosio-in.html Screen Shot 2019-03-19 at 4.22.11 PM
    One of my regrets about my college years in Boston during the 1970s is not going to see Meredith d'Ambrosio perform around town. Back then, I was either at the Harvard "Coop" buying jazz LPs, at Paul's Mall and the Jazz Workshop at night during the week and at discos on the weekends. Soon after I started JazzWax in 2007, I made up for lost time, and Meredith and I have been pals ever since. Yesterday, I spent much of the afternoon with Meredith's Another Time.

    S-l640
    Recorded in 1981 at the Beacon Hill home of Christopher Lyndon, a journalist, author and radio personality, the album featured Meredith singing and accompanying herself on the piano. The album was released on LP on the Shiah label and then on CD in 1989. Sunnyside Records reissued the album in 1990 and it's now available at iTunes.

    Screen Shot 2019-03-19 at 4.25.46 PM
    Meredith's singing and piano are gorgeous on Another Time. Her playing is so sensitive and articulate in the Bill Evans tradition, and her song choices on the 18-track album are precious:

    • Alec Wilder and Loonis McGlohon's All of Us In It Together
    • Jimmy Van Heusen and Johnny Burke's Aren't You Glad You're You?
    • Wilder's It's So Peaceful in the Country
    • Wilder and Marshall Barer's Rain, Rain (Don't Go 'Way)
    • Dave Frishberg's Dear Bix
    • John Latouche and Jerome Moross's Lazy Afternoon
    • Wilder and McGlohon's Where's the Child I Used to Hold?
    • June Carroll and Arthur Siegel's Love Is a Simple Thing
    • Dave Frishberg and Johnny Mandel's You Are There
    • Wilder, William Engvick and Marty Palitz's While We're Young
    • Fran Landesman and Bob Dorough's Small Day Tomorrow
    • Wilder and Thad Jones's A Child Is Born
    • Bob Dowd and Meredith's The Piano Player (A Thousand and One Saloons)
    • Larry Morey and Frank Churchill's Some Day My Prince Will Come
    • Wilder's Such a Lonely Girl Am I
    • Frishberg's Wheelers and Dealers
    • George and Ira Gershwin's I Was Doin' All Right
    • And Johnny Mercer and Hoagy Carmichael's Skylark

    Screen Shot 2019-03-19 at 4.27.33 PM
    Listen to the chords Meredith uses to open You Are There. Like the chiming of introspective bells. Or the lullaby quality of Love Is a Simple Thing. Or her soft voice and insanely great chord changes on her own The Piano Player (A Thousand and One Saloons). Or the jewelry-box quality of the opening chords of Such a Lonely Girl Am I. Or the rarely heard intro to I Was Doin' All Right. And a Skylark that rivals Over the Rainbow. Another time, indeed.

    Screen Shot 2019-03-19 at 4.20.08 PM
    When Meredith sings, I'm transported back to the gentle Boston I knew decades ago: The start of snow at dusk on Beacon Hill, the reflective majesty of the John Hancock Tower, the splendor of McKim, Mead and White's Boston Public Library, the grace of the old Copley Square Hotel and its Merry-Go-Round bar, the now-shuttered music and instrument shops in the theater district, the long-lost Ken's Deli at Copley, the windup toy sound of the trollies, the taste of Italian pastry in the North End, the shouts of vendors at Quincy Market, Boston Gardens in the spring and the wind-swept, Brutalist expanse of the Christian Science Plaza and reflecting pool on Huntington Avenue. 

    When you start playing Meredith's album, you, too will find yourself back in Boston, even if you've never been.

    Happy birthday, Meredith.

    To read my five-part interview with Meredith, start here.

    JazzWax tracks: Sadly, CDs of Another Time are going for more than $200 at Amazon. And it's not at Spotify. However, the album is at Apple's iTunes store along with her other albums, or here.

    JazzWax clips: Here's Love Is a Simple Thing...

    Here's It's So Peaceful in the Country...

    And here's Rain, Rain (Don't Go 'Way)...

    Bonus: From my collection, here's You Are There. It's an astonishing rendition...

    You Are There

            

    [Author: Marc Myers]

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    Thu, 21 Mar 2019 08:56:00 +0000 BlogLikes - Find Most Popular Blogs Apple Amazon Boston Jazz Meredith Johnny Mercer George Ken Wilder Aren Copley Beacon Hill Bill Evans Ambrosio Jimmy Van Heusen Ira Gershwin McKim Mead Bob Dorough Hoagy Carmichael Johnny Burke Marc Myers Dave Frishberg JazzWax Johnny Mandel Jerome Moross Thad Jones Alec Wilder Harvard Coop John Hancock Tower Sunnyside Records Frishberg Meredith d'Ambrosio Fran Landesman Frank Churchill Larry Morey Paul s Mall Christopher Lyndon Marshall Barer Bix John Latouche June Carroll Arthur Siegel William Engvick Marty Palitz Bob Dowd White s Boston Public Library Copley Square Hotel Quincy Market Boston Gardens Christian Science Plaza
    Apple announces new AirPods with wireless charging case, better battery life and 'Hey Siri' http://rss.cnn.com/~r/rss/cnn_latest/~3/DA9O9kASrmE/index.html ]]> Thu, 21 Mar 2019 08:54:02 +0000 BlogLikes - Find Most Popular Blogs Apple Siri Cnn Google Knowledge Panels That Are Expandable http://feedproxy.google.com/~r/SearchEngineRoundtable1/~3/G7T3omQY5Dg/google-expandable-knowledge-panels-27289.html ]]> Thu, 21 Mar 2019 08:46:56 +0000 BlogLikes - Find Most Popular Blogs Google Seo Google Search Engine Mordy Oberstein Google Search Console Sitemap Report With Delete, Open In New Tab & Detailed Reporting http://feedproxy.google.com/~r/SearchEngineRoundtable1/~3/rlI3G6siJ7c/google-search-console-sitemap-report-update-27290.html ]]> Thu, 21 Mar 2019 08:46:56 +0000 BlogLikes - Find Most Popular Blogs Google Seo Google Search Engine Optimization Google Search Console Well Google Ads Now With Recommended Columns For Reporting http://feedproxy.google.com/~r/SearchEngineRoundtable1/~3/DKW8_N8wXUs/google-ads-recommended-columns-27291.html ]]> Thu, 21 Mar 2019 08:46:56 +0000 BlogLikes - Find Most Popular Blogs Google Seo Google Adwords Google: Rel=prev/next Is Not An Indexing Signal Anymore; Help Docs Removed http://feedproxy.google.com/~r/SearchEngineRoundtable1/~3/kjKxod37CQI/google-rel-prev-next-change-27295.html ]]> Thu, 21 Mar 2019 08:46:56 +0000 BlogLikes - Find Most Popular Blogs Google Seo Google Search Engine Optimization Indexing Signal Anymore JavaScript SEO Google Video: Testing & Debugging http://feedproxy.google.com/~r/SearchEngineRoundtable1/~3/sGX_wrLI9Fg/google-javascript-seo-video-testing-debugging-27294.html ]]> Thu, 21 Mar 2019 08:46:56 +0000 BlogLikes - Find Most Popular Blogs Google Seo Google Search Engine Optimization Google's Gary Illyes Video Bombs John Mueller http://feedproxy.google.com/~r/SearchEngineRoundtable1/~3/CgTSNlm1Eps/gary-illyes-video-bombs-john-mueller-google-27288.html ]]> Thu, 21 Mar 2019 08:46:55 +0000 BlogLikes - Find Most Popular Blogs Google Seo Other Google Topics Gary Illyes John Mueller SEO Is a Means to an End: How Do You Prove Your Value to Clients? http://feedproxy.google.com/~r/seomoz/~3/ZgFUjx8tFGk/seo-value-for-clients Posted by KameronJenkins

    “Prove it” is pretty much the name of the game at this point.

    As SEOs, we invest so much effort into finding opportunities for our clients, executing strategies, and on the best days, getting the results we set out to achieve.

    That’s why it feels so deflating (not to mention mind-boggling) when, after all those increases in rankings, traffic, and conversions our work produced, our clients still aren’t satisfied.

    Where’s the disconnect?

    The value of SEO in today’s search landscape

    You don’t have to convince SEOs that their work is valuable. We know full well how our work benefits our clients’ websites.

    1. Our attention on crawling and indexing ensures that search engine bots crawl all our clients’ important pages, that they’re not wasting time on any unimportant pages, and that only the important, valuable pages are in the index.
    2. Because we understand how Googlebot and other crawlers work, we’re cognizant of how to ensure that search engines understand our pages as they’re intended to be understood, as well as able to eliminate any barriers to that understanding (ex: adding appropriate structured data, diagnosing JavaScript issues, etc.)
    3. We spend our time improving speed, ensuring appropriate language targeting, looking into UX issues, ensuring accessibility, and more because we know the high price that Google places on the searcher experience.
    4. We research the words and phrases that our clients’ ideal customers use to search for solutions to their problems and help create content that satisfies those needs. In turn, Google rewards our clients with high rankings that capture clicks. Over time, this can lower our clients’ customer acquisition costs.
    5. Time spent on earning links for our clients earns them the authority needed to earn trust and perform well in search results.

    There are so many other SEO activities that drive real, measurable impact for our clients, even in a search landscape that is more crowded and getting less clicks than ever before. Despite those results, we’ll still fall short if we fail to connect the dots for our clients.

    Rankings, traffic, conversions… what’s missing?

    What’s a keyword ranking worth without clicks?

    What’s organic traffic worth without conversions?

    What are conversions worth without booking/signing the lead?

    Rankings, traffic, and conversions are all critical SEO metrics to track if you want to prove the success of your efforts, but they are all means to an end.

    At the end of the day, what your client truly cares about is their return on investment (ROI). In other words, if they can’t mentally make the connection between your SEO results and their revenue, then the client might not keep you around for long.

    From searcher to customer: I made this diagram for a past client to help demonstrate how they get revenue from SEO.


    But how can you do that?

    10 tips for attaching value to organic success

    If you want to help your clients get a clearer picture of the real value of your efforts, try some of the following methods.

    1. Know what constitutes a conversion

    What’s the main action your client wants people to take on their website? This is usually something like a form fill, a phone call, or an on-site purchase (e-commerce). Knowing how your client uses their website to make money is key.

    2. Ask your clients what their highest value jobs are

    Know what types of jobs/purchases your client is prioritizing so you can prioritize them too. It’s common for clients to want to balance their “cash flow” jobs (usually lower value but higher volume) with their “big time” jobs (higher value but lower volume). You can pay special attention to performance and conversions on these pages.

    3. Know your client’s close rate

    How many of the leads your campaigns generate end up becoming customers? This will help you assign values to goals (tip #6).

    4. Know your client’s average customer value

    This can get tricky if your client offers different services that all have different values, but you can combine average customer value with close rate to come up with a monetary value to attach to goals (tip #6).

    5. Set up goals in Google Analytics

    Once you know what constitutes a conversion on your client’s website (tip #1), you can set up a goal in Google Analytics. If you’re not sure how to do this, read up on Google’s documentation.

    6. Assign goal values

    Knowing that the organic channel led to a conversion is great, but knowing the estimated value of that conversion is even better! For example, if you know that your client closes 10% of the leads that come through contact forms, and the average value of their customers is $500, you could assign a value of $50 per goal completion.

    7. Consider having an Organic-only view in Google Analytics

    For the purpose of clarity, it could be valuable to set up an additional Google Analytics view just for your client’s organic traffic. That way, when you’re looking at your goal report, you know you’re checking organic conversions and value only.

    8. Calculate how much you would have had to pay for that traffic in Google Ads

    I like to use the Keywords Everywhere plugin when viewing Google Search Console performance reports because it adds a cost per click (CPC) column next to your clicks column. This screenshot is from a personal blog website that I admittedly don’t do much with, hence the scant metrics, but you can see how easy this makes it to calculate how much you would have had to pay for the clicks you got your client for “free” (organically).

    9. Use Multi-Channel Funnels

    Organic has value beyond last-click! Even when it’s not the channel your client’s customer came through, organic may have assisted in that conversion. Go to Google Analytics > Conversions > Multi-Channel Funnels.

    10. Bring all your data together

    How you communicate all this data is just as important as the data itself. Use smart visualizations and helpful explanations to drive home the impact your work had on your client’s bottom line.


    As many possibilities as we have for proving our value, doing so can be difficult and time-consuming. Additional factors can even complicate this further, such as:

    • Client is using multiple methods for customer acquisition, each with its own platform, metrics, and reporting
    • Client has low SEO maturity
    • Client is somewhat disorganized and doesn’t have a good grasp of things like average customer value or close rate

    The challenges can seem endless, but there are ways to make this easier. I’ll be co-hosting a webinar on March 28th that focuses on this very topic. If you’re looking for ways to not only add value as an SEO but also prove it, check it out:

    Save my spot!

    And let’s not forget, we’re in this together! If you have any tips for showing your value to your SEO clients, share them in the comments below.



    Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

    [Author: KameronJenkins]

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    Thu, 21 Mar 2019 08:46:54 +0000 BlogLikes - Find Most Popular Blogs Google Time Seo Google Analytics Cpc Google Search Console Multi Channel Funnels KameronJenkins
    Braun inspired hub/SSD that channels your designer self http://feedproxy.google.com/~r/yankodesign/~3/IcSENs6hwoI/

    Braun is the name behind some of the most iconic designs created over the last century, and because of this, the famous products are still being used as a source of inspiration to this day. This is certainly the case for this neat concept, which takes cues from Braun’s instantly recognizable design language, and incorporates them into a product of today… the infamous dongle.

    The Braun MP01 concept addresses the issue of the diminishing number of connection ports that are found on new laptops; the dongle brings all of these missing ports into one compact device, and with a design style like this one, it’s not something you’ll complain about. The device features an asymmetrical design where an angular edge gently flows into a soft curve. Unnecessary detailing isn’t present on the device, instead it carries a clean aesthetic with minimal interruptions in the casing. The large glass cover not only looks the part, but also hints at MP01’s secondary feature… an external SSD. Could this be the perfect computer accessory?!

    Designer: Ja Heon Lee

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    Thu, 21 Mar 2019 08:24:12 +0000 BlogLikes - Find Most Popular Blogs Gadgets Design Ssd Product Design Braun Hub Dongle Ja Heon Lee
    Christchurch shootings: 'Bad actors' helped attack videos spread online https://www.bbc.co.uk/news/technology-47652308 Thu, 21 Mar 2019 08:05:00 +0000 BlogLikes - Find Most Popular Blogs Tech Christchurch Voices in AI – Episode 83: A Conversation with Margaret Mitchell http://gigaom.com/2019/03/21/voices-in-ai-episode-83-a-conversation-with-margaret-mitchell/ [voices_in_ai_byline]

    About this Episode

    Episode 83 of Voices in AI features host Byron Reese and Margaret Mitchell discussing the nature of language and it’s impact on machine learning and intelligence.

    Listen to this one-hour episode or read the full transcript at www.VoicesinAI.com

    Transcript Excerpt

    Byron Reese: This is Voices in AI brought to you by GigaOm and I’m Byron Reese. Today my guest is Margaret Mitchell. She is a senior research scientist at Google doing amazing work. And she studied linguistics at Reed College and Computational Linguistics at the University of Washington. Welcome to the show!

    Margaret Mitchell: Thank you. Thank you for having me.

    I’m always intrigued by how people make their way to the AI world, because a lot of times what they study in University [is so varied]. I’ve seen neuroscientists, I see physicists, I see all kinds of backgrounds. [It’s] like all roads lead to Rome. What was the path that got you from linguistics to computational linguistics and to artificial intelligence?

    So I followed a path similar to I think some other people who’ve had sort of linguistics training and then go into natural language processing which is sort of [the] applied field of AI, focusing specifically on processing and understanding text as well as generating. And so I had been kind of fascinated by noun phrases when I was an undergrad. So that’s things that refer to person, places, objects in the world and things like that.  

    I wanted to figure out: is there a way that I could like analyze things in the world and then generate a noun phrase? So I was kind of playing around with just this idea of ‘How could I generate noun phrases that are humanlike?’ And that was before I knew about natural language processing, that was before this new wave of AI interest. I was just kind of playing around with trying to do something that was humanlike, from my understanding of how language worked. Then I found myself having to code and stuff to get that to work—like mock up some basic examples of how that could work if you had a different knowledge about the kind of things that you’re trying to talk about.

    And once I started doing that, I realized that I was doing essentially what’s called natural language generation . So generating phrases and things like that based on some input data or input knowledge base, something like that. And so once I started getting into the natural language generation world, it was a slippery slope to get into machine learning and then what we’re now calling artificial intelligence because those kinds of things end up being the methods that you use in order to process language.

    So my question is: I always hear these things that say “computers have a x-ty-9% point whatever accuracy in transcription” and I fly a lot. My frequent flyer number of choice has an A, an H and an 8 in it.

    Oh no.

    And I would say it never gets it right.

    Right.

    And it’s only got 36 choices.

    Right.

    Why is it so awful?

    Right. So that’s speech processing. And that has to do with a bunch of different things including just how well that the speech stream is being analyzed and the sort of frequencies that are picked up are going to be different depending on what kind of device you’re using. And a lot of times the higher frequencies are cut off. And so words that when [spoken] face to face or sounds that we hear face to face really easily are sort of muddled more when we’re using different kinds of devices. And so that ends up especially on things like telephones cutting off a lot of these higher frequencies that really help those distinctions. And then there’s like just general training issues, so depending on who you’ve trained on and what the data represents, you’re going to have different kinds of strengths and weaknesses.

    Well I also find that in a way, our ability to process linguistics is ahead of our ability in many cases to do something with it. I can’t say the names out loud because I have two of these popular devices on my desk and they’ll answer me if I mentioned them, but they always understand what I’m saying. But the degree to which they get it right, like if I say “what’s bigger—a nickel or the sun?” They never get it. And yet they usually understand the sentence.

    So I don’t really know where I’m going with that other than, do you feel like you could say your area of practice is one of the more mature, like hey, we’re doing our bit, the rest of you common sense people over there and you models of the world over there and you transfer learning people, y’all are falling behind, but the computational linguistics people—we have it all together?

    I don’t think that’s true. And the things you’re mentioning aren’t actually mutually exclusive either, so in natural language processing you often use common sense databases or you’re actually helping to do information extraction in order to fill out those databases. And you can also use transfer learning as a general technique that is pretty powerful in deep learning models right now.

    Deep learning models are used in natural language processing as well as image processing as well as a ton of other stuff.

    So… everything you’re mentioning is relevant to this task of saying something and having your device on your desktop understand what you’re talking about. And that whole process isn’t just simply recognizing the words, but it’s taking those words and then mapping them to some sort of user intent and then being able to act on that intent. That whole pipeline, that whole process involves a ton of different models and requires being able to make queries about the world and extract information based on… usually it’s going to be the content words of the phrase: so nouns, verbs things that are conveying the main sort of ideas in your utterance and using those in order to find relevant information to that.

    So the Turing test… if I can’t tell if I’m talking to a person or a machine, you got to say the machine is doing a pretty good job. It’s thinking according to Turing. Do you think passing the Turing test would actually be a watershed event? Or do you think that’s more like marketing and hype, and it’s not the kind of thing you even care about one way or the other?

    Right. So the Turing Test as was originally construed has this basic notion that the person who is judging can’t tell whether or not it’s human-generated or machine-generated. And there’s lots of ways to do that. That’s not exactly what we mean by human level performance. So, for example, you could trivially pass the Turing test if you were pretending to be a machine that doesn’t understand English well, right? So you could say, “Oh this is a this is a person behind this, they’re just learning English for the first time—they might get some things mixed up.”

    Listen to this one-hour episode or read the full transcript at www.VoicesinAI.com

    [voices_in_ai_link_back]

    Byron explores issues around artificial intelligence and conscious computers in his new book The Fourth Age: Smart Robots, Conscious Computers, and the Future of Humanity.

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    Thu, 21 Mar 2019 08:00:26 +0000 BlogLikes - Find Most Popular Blogs Google Blog Seo Rome Artificial Intelligence University Machine Learning Byron Margaret Mitchell Reed College Byron Reese Computational Linguistics University of Washington Welcome
    Digital Trends Live: Google’s game service, a better bike helmet, and more http://feedproxy.google.com/~r/digitaltrends/~3/lsvnnzXPeeQ/ On episode 91 of Digital Trends Live, hosts Greg Nibler and Parker Hall broke down the biggest news stories form the world of tech. On the docket this time: Google unveils its new games streaming service, Trek is building a better bike helmet, and more.

    The post Digital Trends Live: Google’s game service, a better bike helmet, and more appeared first on Digital Trends.

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    Thu, 21 Mar 2019 07:48:27 +0000 BlogLikes - Find Most Popular Blogs Google Trends Greg Nibler Parker Hall
    8 Dos & Don’ts of Search Audiences by @dangilbertppc http://tracking.feedpress.it/link/13962/11172913 The dos and dont's of audiences for Google Ads have changed. Here's what you need to know.

    The post 8 Dos & Don’ts of Search Audiences by @dangilbertppc appeared first on Search Engine Journal.

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    Thu, 21 Mar 2019 07:45:58 +0000 BlogLikes - Find Most Popular Blogs Google Seo Paid Search