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CES 2019: 5 Questions with Verizon

Diego Scotti, CMO, Verizon  on 5G, digital technology and innovating around the customer to create better experiences. The post CES 2019: 5 Questions with Verizon appeared first on brandchannel:.
Tags: Verizon, Advertising, 5 Questions, Diego Scotti, CMO Verizon


CES 2019: 5 Questions with IBM

Michelle Peluso, CMO of IBM on how the business is democratizing AI for the betterment of humanity; empowering marketers to do the best work of their lives and creating more inclusive programmes to usher in a new vision for society. The post CES 2019: 5 Questions with IBM appeared first on brandchannel:.
Tags: Advertising, Ibm, Michelle Peluso, 5 Questions, CES 2019


CES 2019: 5 Questions with Citi

Jennifer Breithaupt, Global Consumer CMO of Citi on showing up in a more emotional way, leveraging voice, sonic branding and next gen digital brands. The post CES 2019: 5 Questions with Citi appeared first on brandchannel:.
Tags: Advertising, Citi, 5 Questions, Jennifer Breithaupt, CES 2019, Global Consumer CMO


CES 2019: 5 Questions with Lenovo

Gina Qiao, SVP, CMO of Lenovo on the launch of their smart devices, partnering with a network of companies to deliver a connected ecosystem centered around the customer. The post CES 2019: 5 Questions with Lenovo appeared first on brandchannel:.
Tags: Advertising, Lenovo, 5 Questions, CES 2019, Gina Qiao


CES 2019: 5 Questions with UnderArmour

Jim Mollica, SVP Global Consumer Engagement and Digital at UnderArmour, explains the benefits of focusing on the positive customer outcomes rather than experiences. The post CES 2019: 5 Questions with UnderArmour appeared first on brandchannel:.
Tags: Advertising, 5 Questions, Jim Mollica


CES 2019: 5 Questions with Adobe

Ann Lewnes, CMO at Adobe tells us about how AI is the mechanism for unlocking creativity. The post CES 2019: 5 Questions with Adobe appeared first on brandchannel:.
Tags: Adobe, Advertising, CMO, Ces, 5 Questions, Ann Lewnes


CES 2019: 5 Questions with Nissan

Roel de Vries, CVP, Global Head of Marketing and Brand Strategy at Nissan explains how autonomous driving is about the adaptation and scaling of technology, and how brands need to differentiate to stand out in the market. The post CES 2019: 5 Questions with Nissan appeared first on brandchannel:.
Tags: Advertising, Ces, Nissan, 5 Questions, CES 2019, Roel de Vries


CES 2019: 5 Questions with Pandora

We sat down with Aimee Lapic CMO of Pandora at CES to discover how voice technology is the key to the brand’s growth, thanks to its intimate role in customers’ lives. The post CES 2019: 5 Questions with Pandora appeared first on brandchannel:.
Tags: Advertising, Pandora, 5 Questions, Aimee Lapic CMO of Pandora


CES 2019: 5 Questions with Qualcomm

Penny Baldwin CMO of Qualcomm walks us through the implications of 5G technology and how the brand has 30 phones launching 5G connectivity in 2019. The post CES 2019: 5 Questions with Qualcomm appeared first on brandchannel:.
Tags: Advertising, Qualcomm, 5 Questions, Penny Baldwin


CES 2019: 5 Questions with Mastercard

Raja Rajamannar CMO of Mastercard shares how the pared down Instagram aesthetic has touched even this megalith through the reveal of the new Mastercard logo, and how true competition is played out in the hearts and minds of customers. The post CES 2019: 5 Questions with Mastercard appeared first on brandchannel:.
Tags: Instagram, Advertising, CMO, Mastercard, 5 Questions, Raja Rajamannar


CES 2019: 5 Questions with Cadillac

Deborah Wahl CMO of Cadillac tells us about 2019’s explosion of auto-tech innovations and their implications. The post CES 2019: 5 Questions with Cadillac appeared first on brandchannel:.
Tags: Advertising, Cadillac, 5 Questions, Deborah Wahl CMO of Cadillac


‘In Someone Else’s Shoes’: 5 Questions With Santander CMO Maria Veltre

Santander Bank has developed an augmented reality (AR) app, called “In Someone Else’s Shoes,” that conveys the feeling of being homeless while employed—a group that represents 25 percent of the homeless population. Help end homelessness while experiencing what life is like for an employed homeless woman. For every download of the In Someone Else's Shoes AR app, we'll donate $1 towards ending homelessness. https://t.co/8XTUdwZdMK #RespectAddsUp pic.twitter.com/a5miJGSIh5 — Santander Ban...
Tags: Boston, Advertising, US, Georgia, Madrid, Santander, Banco Santander, Arnold, Jen, U S, Europe Latin America, Santander Bank, 5 Questions, Michael Cleary, Maria Veltre, Santander Bank US


LIFEWTR x Marriott Team for AR Art: 5 Questions With PepsiCo VP Stacy Taffet

LIFEWTR and Marriott Hotels are using an augmented reality (AR) in-room experience that enables guests to choose virtual artwork for inspiration. As part of PepsiCo and Marriott International’s partnership, premium bottled water brand LIFEWTR is offering art for every weary traveler who checks in. PepsiCo said at launch that LIFEWTR’s “biggest equity” will be its label, which will serve as a platform for emerging artists. “Since its inception, LIFEWTR bottles have featured the works of 18 diver...
Tags: Art, Facebook, Advertising, Artists, Marriott, Ar, Augmented Reality, Oklahoma, Pepsico, Seoul, Collaborations, Marriott International, Marriott Hotels, Marriott Hotel, Tech Innovation, Branding Trends


The Rise of Purpose-Led Brands: Q&A With Accenture Strategy’s Bill Theofilou

Accenture Strategy’s latest Global Consumer Pulse Research finds that a majority of consumers across the globe prefer buying from brands that take a stand on issues they care about, and avoid those that don’t. Its 14th annual research study, “From Me to We:  The Rise of the Purpose-Led Brand,” surveyed nearly 30,000 consumers worldwide (2,000+ US consumers) and found that “purpose” is the elixir driving successful brands today. Purpose is influencing purchasing decisions: Nearly two-thirds (63...
Tags: Advertising, US, Report, Survey, Corporate Citizenship, Accenture Strategy, By The Numbers, Customer Relationships, Doing Good, 5 Questions, Global Consumer Pulse Research, Purpose-Driven Brands, Accenture Global Consumer Pulse Survey, Bill Theofilou, Purpose-Led Brands, Unilever IKEA


#GrinchTakeover for UNhappy Honda Days: Q&A With AVP Susie Rossick

‘Tis the season of advertising clutter, and Honda has come up with yet another new way to try to break through the holiday-marketing deluge to accomplish its objectives. Honda enlisted the green star of the new movie Dr. Seuss’s The Grinch to launch its annual Happy Honda Days campaign in disruptive style, with the (ultimately) lovable monster “stealing” the sales event in a TV ad that broke November 18 by “closing” Honda dealerships and not allowing Happy Honda Days to unfold. The Grinch also ...
Tags: Advertising, US, Automotive, Espn, Grinch, Honda, Los Angeles Auto Show, Universal Studios, Seuss, Honda Civic, Brand Collaborators, Illumination, 5 Questions, Rossick, Susie Rossick, GrinchTakeover


Brandemonium 2018: 5 Questions With Beanstalk Chairman Michael Stone

In the old days, consumers received all of our information from advertising. Today, with access to so much information, do brands really matter? Michael Stone, Chairman and Co-Founder of Beanstalk, thinks so. However, people can be fickle, and licensing is an additional impactful way to bond with consumers. Beanstalk is a trademark licensing agency that represents famous brands, helping those brands extend into other product categories to meet their marketing goals and objectives. But what is l...
Tags: Advertising, Cincinnati, Michael Stone, Interbrand, Beanstalk, 5 Questions, Brandemonium, License To Thrill, Michael Stone Chairman and Co Founder of Beanstalk


Brandemonium 2018: 5 Questions With Author Anne Bahr Thompson

Anne Bahr Thompson—author of “DO GOOD,” which details her pioneering Brand Citizenship® model—inspires business leaders to use brands as a motivating force for change. She was named Trust Across America’s 2018 Top Thought Leader in Trust for her work with this model, which is based on the shift in how people connect to companies due to a change in cultural dynamics Companies’ focus used to be primarily on the delivering value to shareholders by way of financial growth. Today, people expect a lo...
Tags: Advertising, Author, Thompson, Do Good, Doing Good, 5 Questions, Trust Across America, Brandemonium, Anne Bahr Thompson, Brand Citizenship Model, Christine Sech Interbrand


The Value of Experience: 5 Questions With Citi CMO Jennifer Breithaupt

Citi is a king of experiential marketing, and the financial services icon is doubling down on its success. As a pioneer in marketing based on consumer experiences, Citi has been operating at a rarefied level in this arena for more than a decade and this year, it plans to host a total of 12,000 events around the world. “And that’s across a ton of different verticals including music, sports, culinary and theater,” Citi CMO Jennifer Breithaupt told brandchannel. “It also includes lifestyle marketi...
Tags: Advertising, Los Angeles, Katy Perry, Citi, Breithaupt, Follow the Money, Branded entertainment, 5 Questions, Jennifer Breithaupt, Citi Sound Vault, New Citi, Katy Perry Press, Metallica Sting, Eminem Dave Matthews


The Value of Experience: 5 Questions With Citi Global Consumer CMO Jennifer Breithaupt

Citi is a king of experiential marketing, and the financial services icon is doubling down on its success. As a pioneer in marketing based on consumer experiences, Citi has been operating at a rarefied level in this arena for more than a decade and this year, it plans to host a total of 12,000 events around the world. “And that’s across a ton of different verticals including music, sports, culinary and theater,” Citi Global Consumer CMO Jennifer Breithaupt told brandchannel. “It also includes l...
Tags: Advertising, Los Angeles, Katy Perry, Citi, Breithaupt, Follow the Money, Branded entertainment, 5 Questions, Jennifer Breithaupt, Citi Sound Vault, New Citi, Katy Perry Press, Metallica Sting, Eminem Dave Matthews, Citi Global Consumer CMO


Precision Peer Support: 5 Questions With Pouria Mojabi, Supportiv

Many brands in the healthcare space are tackling mental health, hoping to find the solution to this under-addressed health concern. From digital solutions to wearables to new therapies, companies are looking to bridge the gaps in traditional care and help people from slipping through the cracks. Like any specialized care within the broad scope of health, mental health covers a lot of ground. While some people may need professional assistance, other people may find themselves just going through ...
Tags: Wikipedia, Advertising, US, Mental Health, Healthcare, Alexa, Health Matters, 5 Questions, Health 2.0, Nicole Diamant, Pouria Mojabi, Supportiv


Communities of HEALing: 5 Questions With Kristina Saffran, Project HEAL

While our society has been working to chip away at the mental health stigma, we still have much work to do. At least 30 million people in the US suffer from eating disorders, which have the highest mortality rate of any mental illness. That’s a shocking statistic and one that’s not frequently discussed in the broader mental health context. At only 10 years old, Kristina Saffran’s eating disorder started with the seemingly innocuous action of trying a diet. She relapsed at age 13, endured multip...
Tags: Advertising, US, Eating Disorders, Healthcare, Stanford University, Forbes, Health Matters, Kristina, Paul Wellstone, Pete Domenici Mental Health Parity, Liana Rosenman, 5 Questions, Project Heal, InterbrandHealth, Health 2.0, Kristina Saffran


Taking to the Skies: 5 Questions With Carnival Cruise Line President Christine Duffy

Carnival Cruise Lines is bringing fun to the skies—and to a city near you. On August 29, the line launched the Carnival AirShip—the centerpiece of its “Homeport Advantage” campaign—at its Sixth Annual Day of Play at St. Jude Children’s Research Hospital in Memphis, Tennessee. The AirShip will travel to seven cities on a thirty day tour of the Southeast United States, highlighting the lines’ accessibility—over half of the United States’ population can drive to one of Carnival’s 18 ports in five h...
Tags: Travel, Advertising, Atlanta, Cruise, United States, Miami, Carnival, Carnival Vista, Christine, Southeast United States, St Jude Children s Research Hospital, Galveston, Shaquille O Neal, St Jude, Carnival Cruise Lines, Carnival Cruise


“Blended Is Better”: 5 Questions About Chivas Regal X Manchester United

Chivas Regal has announced a multi-year, global collaboration with Manchester United to become the world’s most valuable soccer club’s Global Spirits Partner. The three-year partnership —built on the belief that “Blended is better—in Scotch, life, and football”—celebrates the possibilities that diversity enables, both on and off the pitch. In addition to in-stadium displays and enhanced matchday experiences, Chivas will partner with the team’s players to highlight the unique blend of background...
Tags: Scotland, Alcohol, Advertising, Sports, Soccer, Manchester United, Pernod Ricard, Interbrand, Golovkin, Gennady, Geoff Miller, 5 Questions, Chivas Brothers, 5 Questions With, Chivas Regal, Shefali Murdia


Honest Branding: 5 Questions With Honest Tea Co-Founder Seth Goldman

Seth Goldman co-founded the Honest Tea brand out of his house 20 years ago, and it’s now the top-selling organic bottled tea in the U.S., with a growing presence around the world. Goldman has played many roles for Honest Tea—CEO, growth driver, mission-driven guru, product tester and “TeaEO” among them—but never before was he the face of the mission-driven brand. That has changed with the new brand campaign for Honest Tea, which is the first to feature Goldman himself. In one spot he’s shown...
Tags: Tea, Europe, New York, London, Campaigns, Coca Cola, Climate Change, India, Advertising, Spain, Switzerland, M&a, Purpose, Goldman, Zurich, Q&a


Monster Grows Up: 5 Questions With SVP Elliott Seaborn

During the 1999 Super Bowl, a black and white commercial called “When I Grow Up” featured children declaring their career aspirations. “I want to file all day,” said one boy sitting outside on a farm in his overalls. “I want to claw my way to middle management,” said another, with faux confidence. And on the ad went, each kid giving a more depressing depiction than the next of the cold, stark reality of employment—a reality that can fall far short of childhood expectations. Yet the ad reminds u...
Tags: Advertising, Online, Super Bowl, Job Search, Q&a, Monster, SVP, Ad Watch, 5 Questions, Brand Purpose, Charles Trevail, 5 Questions With, C Space, Daniel Sills, Elliott Seaborn, Elliott Seaborn Following


Banking on Change: 5 Questions With Sabrina Bianchi, BPER Banca

The bank that is today known as BPER Banca has a storied history that dates back to 1867, when it was founded as BP Modena. Having grown through mergers and acquisitions, in 2013 the team behind what was then called Banca Popolare dell’Emilia Romagna realised that radical changes were needed in order to sustain its business and growth. Beyond the creation of a new identity, the goals for the new brand were clear: it must have a distinct vision; a strategy aimed at long-term growth; a re-organis...
Tags: Facebook, Banks, Advertising, Client, Italy, Financial Services, Digital Marketing, Rebranding, Interbrand, BPER, Banca Popolare, Romagna, Visual identity, Brand Refresh, 5 Questions, Brand Storytelling


Banking on Change: Q&A With Sabrina Bianchi, Head of Brand & Marketing Communication, BPER Banca

The bank that is today known as BPER Banca has a storied history that dates back to 1867, when it was founded as BP Modena. Having grown through mergers and acquisitions, in 2013 the team behind what was then called Banca Popolare dell’Emilia Romagna realised that radical changes were needed in order to sustain its business and growth. Beyond the creation of a new identity, the goals for the new brand were clear: it must have a distinct vision; a strategy aimed at long-term growth; a re-organis...
Tags: Facebook, Banks, Advertising, Client, Italy, Financial Services, Digital Marketing, Rebranding, Interbrand, BPER, Banca Popolare, Romagna, Visual identity, Brand Refresh, 5 Questions, Brand Storytelling


Changing Times: A Look Inside the Transformation of The New York Times

In late 2015, Dean Baquet, executive editor of The New York Times, assembled a group of seven journalists for an important assignment. At a time of rapid change, how should the newsroom evolve to meet the challenges of the future? For more than a year, the new 2020 Group worked closely with leadership. They interviewed Times journalists and people outside the company. They questioned long-held assumptions, analyzed reader behavior, conducted focus groups and surveyed the newsroom. Last year, th...
Tags: Facebook, Gender, Media, Podcasts, China, Advertising, Digital, America, Diversity, Artificial Intelligence, New York Times, The Times, The New York Times, Ai, Times, Fannie Farmer


Ford’s Challenger: 5 Questions With Futurist Sheryl Connelly

Ford has looked into its crystal ball and identified trends that have led to two momentous decisions for the company: returning to Detroit and phasing out passenger cars and sedans. Sifting through the mountain of data to identify actionable insights is the bailiwick of Sheryl Connelly, Ford’s global futurist. While it’s a grand title, Connelly is quick to point out that she doesn’t actually use a crystal ball, of course. What she does do is make sense of demographic and other types of data for...
Tags: Auto, New York City, Advertising, Trends, Customer Experience, Automotive, Luxury, Ford, Millennials, Mobility, Lincoln, Tsa, North America, Detroit, Clear, Ford Motor Company


M&A Panel: How Johnson & Johnson Makes Big-Little Mergers Work

Companies make promises, and customers form expectations. This is branding in its most elemental form, and the world’s premier enterprises understand it’s where growth begins. Mergers and acquisitions—the subject of Interbrand’s recent CMO Thought Leadership Breakfast Series at the New York Stock Exchange—often reveal new, more relevant promises to the market, and create new sets of expectations through their experiences, products and services. These ideas were explored in “The Role of Branding...
Tags: Leadership, La, China, Advertising, America, Culture, New Brunswick, United States, Beauty, New Jersey, Vogue, M&a, Brazil, Johnson, New York Stock Exchange, North America