Posts filtered by tags: Ace Metrix[x]


 

Ace Metrix Releases Standout Super Bowl LIII Ads

Based on emotional impact from consumer generated data LOS ANGELES — Ace Metrix, the leader in measuring the impact of video advertising, released its lists of Super Bowl ads that stood out to viewers based on emotional impact. Results are generated from consumer data, where each ad is rated by more than 500 real world […] The post appeared first on Ad Tech Daily.
Tags: Advertising, Los Angeles, Video Ads, Press Releases, Video Advertising, Ad & Media Strategies, Ads by Creative, Ads Taxonomy, Advertising Reports and Studies, Digital Intelligence, Ace Metrix, Super Bowl Advertising, Super Bowl LIII


Ace Metrix Reveals Ad Results for Gillette’s “The Best Men Can Be”

Consumers Strongly Support Brand’s Message LOS ANGELES — Ace Metrix, the leader in measuring the impact of video advertising, revealed the message in Gillette’s “The Best Men Can Be” was well received by viewers of all ages, genders, ethnicities, incomes, and locales. Brands vs. (Social Media) Backlash: Gillette Won This Round. @Ace_Metrix revealed consumers strongly […] The post Ace Metrix Reveals Ad Results for Gillette’s “The Best Men Can Be” appeared first on Ad Tech Daily.
Tags: Featured, Advertising, Los Angeles, Brand Advertising, Video Ads, Press Releases, Video Advertising, Gillette, Ad & Media Strategies, Ads by Creative, Ads Taxonomy, Advertising Reports and Studies, Digital Intelligence, Ace Metrix, Ad Groups & Agencies, Ad Creatives Showcase


Super Bowl Creative Dominates Ace Metrix Top 10 Breakthrough Ads of Q1

LOS ANGELES – Ace Metrix, the leader in measuring the impact of video advertising, today released its quarterly round up of outstanding creative. The list is based on Breakthrough capabilities, which combines Attention and Likeability components measured by Ace Metrix. With over 2,000 ads tested in the first quarter, the top ten ads represent the […] The post appeared first on Ad Tech Daily.
Tags: Advertising, Video Ads, Press Releases, Video Advertising, Ad & Media Strategies, Ads by Creative, Ads Taxonomy, Advertising Reports and Studies, Digital Intelligence, Ace Metrix, Super Bowl Advertising, LOS ANGELES Ace Metrix


Ace Metrix Names Super Bowl 52’s Top Performing Ads

LOS ANGELES – Ace Metrix, the leader in measuring the impact of television and digital advertising, released the results for top performing ads from Super Bowl LII. Steering clear of divisive, political statements, many brands opted to deliver universal truth messaging, whether it was about a charitable cause, the significance of first responders, or the […] The post appeared first on Ad Tech Daily.
Tags: Advertising, Los Angeles, Press Releases, Media Buying, Ad & Media Strategies, Advertising Reports and Studies, Digital Intelligence, Ace Metrix, Super Bowl Advertising, Super Bowl LII


Ace Metrix Recognizes the Ads that Moved Us in 2017

LOS ANGELES – Ace Metrix, the leader in measuring the impact of video advertising, released lists of the ads that U.S. consumers found the most heartfelt, funniest, and weirdest. The lists were derived through a combination of machine learning and Natural Language Processing methods looking at the frequency of emotive words and phrases used in […] The post appeared first on Ad Tech Daily.
Tags: Advertising, Los Angeles, Video Ads, Press Releases, Video Advertising, Ad & Media Strategies, Ads by Creative, Ads Taxonomy, Ace Metrix, Ad Groups & Agencies, Ad Creatives Showcase


Ace Metrix Reveals How to Win a Cannes Lion

White Paper Uncovers the Emotional DNA of Award-Winning Ads LOS ANGELES – Ace Metrix, the leader in measuring the impact of video advertising, has released a groundbreaking study that reveals which emotional patterns offer advertisers a higher probability of taking home a Cannes Lion. Using machine learning together with advanced Natural Language Processing, this study […] The post Ace Metrix Reveals How to Win a Cannes Lion appeared first on Ad Tech Daily.
Tags: Advertising, Los Angeles, Video Ads, Press Releases, Video Advertising, Online Media, Cannes Lion, Ad & Media Strategies, Ads by Creative, Ads Taxonomy, Advertising Reports and Studies, Digital Intelligence, Ace Metrix, Cannes Lion Using


Kindheartedness, Compassion, and Ingenuity Fuel Q3’s Top Breakthrough Ads

Viewers favor storytelling ads with remarkable visuals and uplifting messages LOS ANGELES – Ace Metrix, the leader in measuring the impact of video advertising, released a list of the top ten breakthrough ads from the third quarter of 2017. Those on the list have the highest combined Attention and Likeability component scores. “These are the […] The post appeared first on Ad Tech Daily.
Tags: Advertising, Los Angeles, Video Ads, Press Releases, Video Advertising, Ad & Media Strategies, Ad Metrics, Ad Operations, Ads by Creative, Ads Taxonomy, Digital Intelligence, Ace Metrix, Top Breakthrough Ads


Parental Powerhouse: The Top Breakthrough Ads of Q2

Emotion and humor with family-first messages prevail among this quarter’s top ads LOS ANGELES – Ace Metrix, the leader in measuring the impact of video advertising, released a list of the top ten Breakthrough ads from the second quarter of 2017. Those on the list have the highest combined Attention and Likeability component scores. With […] The post appeared first on Ad Tech Daily.
Tags: Advertising, Los Angeles, Press Releases, Video Advertising, Ad & Media Strategies, Advertising Reports and Studies, Digital Intelligence, Ace Metrix, Ad Groups & Agencies, Ad Creatives Showcase, Top Breakthrough Ads


Love Conquers All in Ace Metrix’s List of Top Breakthrough Ads of Q1

Viewers reject broad stroke pandering and preaching in favor of the importance of family and home LOS ANGELES – Ace Metrix, the leader in measuring the impact of video advertising, released a list of the top ten Breakthrough ads from the first quarter of 2017. #Love Conquers All in @Ace_Metrix List of Top Breakthrough Ads […] The post appeared first on Ad Tech Daily.
Tags: Advertising, Los Angeles, Video Ads, Press Releases, Video Advertising, Ad & Media Strategies, Ad Metrics, Ad Operations, Ads by Creative, Ads Taxonomy, Advertising Reports and Studies, Digital Intelligence, Ace Metrix


Paws Marketing: 5 Questions With Coldwell Banker’s Sean Blankenship

Coldwell Banker goes for the throat with the latest in its series of dog-based TV commercials—throat as in the lumps that viewers inevitably will feel when they watch it. The brand is continuing its pet adoption campaign with a new spot featuring the rescuing of an abandoned dog by a man who feels equally abandoned on the human level. The canine star of the spot is Scout, a real-life rescue dog. The “Somebody To Love” ad turns cathartic within about 10 seconds, so it’s no wonder that Ace Met...
Tags: Facebook, Advertising, Blankenship, Coldwell Banker, Ace Metrix, Sean Blankenship, Givewith


Study: Viewability Matters, But Likeability Matters Even More in Online Video

Ad viewability matters when it comes to generating sales with online video, but not as much as whether the ad is likable. That's according to a study of Kellogg Co. brands by Nielsen Catalina Solutions to be presented Tuesday at the Advertising Research Foundation annual conference -- and it's news that may warm the hearts of creatives.The study found that when online video ads reach the Media Rating Council standard (50% of pixels in view for at least two seconds) the resulting sales lift is mu...
Tags: Advertising, Ncs, Advertising Research Foundation, Ace Metrix, Media Rating Council, Jack Neff, Kellogg Co, Nielsen Catalina Solutions, Andrew Feigenson


Ace Metrix Names Lightheartedness the Key to Super Bowl LI Advertising Success

Scientific analysis reveals that American audiences just want to be entertained LOS ANGELES – Ace Metrix, the leader in measuring the impact of television and digital advertising, released results of its analysis of yesterday’s Super Bowl LI ads, which revealed that this year, Americans overwhelmingly embraced lighthearted, relatable, entertainment over heavy emotion, messaging, and controversial […] The post Ace Metrix Names Lightheartedness the Key to Super Bowl LI Advertising Success appeared...
Tags: Advertising, Los Angeles, Press Releases, Ad & Media Strategies, Advertising Reports and Studies, Digital Intelligence, Ace Metrix, Super Bowl Advertising, TV & Cable Advertising, Super Bowl Li Ads


Ace Metrix Recognizes the Ads that Moved Us in 2016

These are the ads that inspired us, warmed our hearts, and made us laugh in a year marked by divisiveness and unrest LOS ANGELES – Ace Metrix, the leader in measuring the impact of video advertising, released lists of the ads that U.S. consumers found most heartwarming, inspirational, humorous, and creative in 2016. The lists […] The post appeared first on Ad Tech Daily.
Tags: Advertising, Video Ads, Press Releases, Video Advertising, Ad & Media Strategies, Ad Metrics, Ad Operations, Ads by Creative, Ads Taxonomy, Advertising Reports and Studies, Digital Intelligence, Ace Metrix, LOS ANGELES Ace Metrix


Ace Metrix Reveals the Most Liked Ads of the Holiday Season

Emotional and purpose-driven messages help ads break through the holiday clutter LOS ANGELES – Ace Metrix, the leader in measuring the impact of video advertising, released a list of the most liked ads from the holiday season, according to U.S. consumers. Analysis revealed that this holiday season, a majority of brands opted to focus on […] The post appeared first on Ad Tech Daily.
Tags: Advertising, Video Ads, Press Releases, Video Advertising, Online Media, Ad & Media Strategies, Ads by Creative, Ads Taxonomy, Advertising Reports and Studies, Digital Intelligence, Ace Metrix, LOS ANGELES Ace Metrix


Walmart Scores with YouTube Videos and Surprise Gift for Employees

Walmart is hitting all the right notes this holiday season—both with employees and consumers. In a surprise gift to its employees, Walmart just announced it is closing at 6pm on Christmas Eve—two hours earlier than previous years. “Our associates work hard all year to make this Holiday season special for our customers, and we truly appreciate what they do every day,” said the retailer in a press release. “We also know that getting home on Christmas Eve to spend time with families is important.”...
Tags: Apple, Amazon, Video, Coca-cola, Youtube, Advertising, US, Walmart, Retail, Beats By Dre, Duracell, Santa, Holidaze, Imam, Petsmart, Hallmark


The 5 most-liked holiday ads of 2016

While it may feel like the commercial breaks have been dominated with festive ads leading up to Thanksgiving, there have actually been fewer holiday-themed ads from retailers this year than last. Data from research firm Ace Metrix found there were just 47 holiday retail ads airing on US TV by the Monday before Thanksgiving, compared to 111 by the same point in 2015. There may be fewer ads on air, but retailers that have opted for holiday spots have been producing creative that is going down well...
Tags: US, Trends, Walmart, Santa, Coca Cola, Coke, Kohl, Ace Metrix


New Research from Ace Metrix Reveals Surprising Clarity on the “Swayable 10%” in Campaign ’16

“Swayable” Voters are Key to Election; Care Most About Economy and Candidate Leadership Skills LOS ANGELES – Ace Metrix, the leader in measuring video advertising effectiveness, released new findings that uncover the truly undecided voters of the 2016 election – the “Swayable 10%” and the advertising messages they best respond to. No longer does registering […] The post New Research from Ace Metrix Reveals Surprising Clarity on the “Swayable 10%” in Campaign ’16 appeared first on Ad Tech Daily.
Tags: Advertising, Video Ads, Press Releases, Video Advertising, Ad & Media Strategies, Ads by Creative, Ads Taxonomy, Advertising Reports and Studies, Digital Intelligence, Ace Metrix, LOS ANGELES Ace Metrix


Emotional Ads Dominate in Ace Metrix’s List of Top Breakthrough Ads of Q2

CPG Powerhouses Procter & Gamble and Unilever Lead the Way with Attention-Grabbing and Likeable Ads Celebrating Moms and Dads LOS ANGELES – Ace Metrix, the leader in measuring the impact of video advertising, released a list of the top ten Breakthrough ads from the second quarter of 2016. The Ace Score components of Likeability and Attention […] The post appeared first on Ad Tech Daily.
Tags: Advertising, Unilever, Video Ads, Press Releases, Video Advertising, Ad & Media Strategies, Ads by Creative, Ads Taxonomy, Advertising Reports and Studies, Digital Intelligence, Ace Metrix, LOS ANGELES Ace Metrix


Pro-Bernie Sanders And Anti-Donald Trump Political Ads Are The Most Effective On TV

Bernie Sanders is far from the slickest presidential candidate, but he is clearly the most effective television advertiser in the 2016 race. Sanders’ campaign is responsible for the three most effective presidential campaign ads that have aired this year, and six of the 10 most effective, research conducted by the advertising measurement firm Ace Metrix indicates.
Tags: Bernie Sanders, Sanders, Ace Metrix, Anti Donald Trump


Ace Metrix/BuzzFeed Study Reveals Ways Brands Can Optimize Long-Form Native Video Content

Study enumerates best practices on creating authentic branded content that viewers will want to watch, seek and share LOS ANGELES – Ace Metrix, the leader in measuring the impact of video advertising, published the results of a joint study with BuzzFeed that reveals the type of content that delivers the best results for Long Form The post Ace Metrix/BuzzFeed Study Reveals Ways Brands Can Optimize Long-Form Native Video Content appeared first on Ad Tech Daily.
Tags: Buzzfeed, Native Advertising, Video Ads, Press Releases, Video Advertising, Online Media, Ad & Media Strategies, Ads by Creative, Ads Taxonomy, Advertising Reports and Studies, Digital Intelligence, Ace Metrix, Online Content Publishers, Monetization Strategy, Long Form Content, Video Platforms


Ace Metrix/BuzzFeed Study: Long-Form Native Videos Drive Brand Equity

Ace Metrix and BuzzFeed just published a new study that brand marketers might want to check out: “Capitalizing on the Content Era: Leveraging Native Video to Drive Brand Equity.” It outlines the amplified benefits of long-form native video (LFNV) executed in conjunction with television ads. LFNV is ad sponsored or co-branded video content that runs between 90 seconds and five minutes. “This study is a great resource for marketers who want to create native video content that viewers will want to...
Tags: Video, Buzzfeed, Social Media, Social Marketing, Sutcliffe, Ace Metrix, Peter Daboll, Survey Says, LFNV, Long-Form Native Video, Long Form Native Videos Drive Brand Equity, Tami Dalley, Alistair Sutcliffe SVP


Anti-Trump Ads Move Independent Voters, Finds Ace Metrix

While Voters Don’t Like Negative Ads, They Are Effective at Grabbing Attention LOS ANGELES – Ace Metrix, the leader in measuring the impact of video advertising, has found that recent anti-Donald Trump TV ads are effective at swaying Independent voters away from Donald Trump. However, this may not be impacting the Republican field during primaries The post appeared first on Ad Tech Daily.
Tags: Los Angeles, Video Ads, Press Releases, Donald Trump, Video Advertising, Media Buying, Ad & Media Strategies, Ads by Creative, Ads Taxonomy, Advertising Reports and Studies, Digital Intelligence, Ace Metrix, Political advertising, Ace Metrix Politics, Anti-trump Advertising


Ace Metrix Examines Why Rubio’s Political Ads Failed

While Rubio Ads Consistently Resonated Among All Republican Voters, The Majority Didn’t Move the Needle Ice Metrix POLITICS™ measures the effectiveness of political and advocacy video ads during campaign season LOS ANGELES – With Marco Rubio bowing out of the Republican race, Ace Metrix took a look at how his political ads fared and whether The post appeared first on Ad Tech Daily.
Tags: Marco Rubio, Press Releases, Rubio, Ad & Media Strategies, Digital Intelligence, Ace Metrix, Political advertising, Ace Metrix Politics


Doritos and Its Dogs Create Most Likeable Ad in Its Final Year of Crashing the Super Bowl, According to Ace Metrix

Ad Duration Much Shorter This Year; Automotive Brands Continue to Impress LOS ANGELES – In a year that relied heavily on celebrity endorsements and shorter ads, light-hearted humor and animals were common ingredients to some of the most likeable Super Bowl ads of 2016, according to Ace Metrix, the leader in measuring the impact of The post Doritos and Its Dogs Create Most Likeable Ad in Its Final Year of Crashing the Super Bowl, According to Ace Metrix appeared first on Ad Tech Daily.
Tags: Los Angeles, Press Releases, Super Bowl 50, Ad & Media Strategies, Advertising Reports and Studies, Digital Intelligence, Ace Metrix, Super Bowl Advertising, Ad Groups & Agencies, Doritos Super Bowl, Ad Creatives Showcase, Automotive Brands Continue to Impress


Ace Metrix Announces Top 25 Most-Liked Super Bowl Ads of the Past Five Years

Budweiser and Doritos Dominate List of Last Five Years’ Most-Liked Super Bowl Ads; Automotive Represents the Biggest Category; Ads Improve—and Lengthen—Over Time LOS ANGELES – Ace Metrix®, the leader in measuring the impact of video advertising, released the 25 most-liked Super Bowl ads of the last five years. Budweiser dominates the list, producing six of The post appeared first on Ad Tech Daily.
Tags: Budweiser, Video Ads, Press Releases, Video Advertising, Ad & Media Strategies, Ad Metrics, Ad Operations, Ads by Creative, Ads Taxonomy, Advertising Reports and Studies, Digital Intelligence, Ace Metrix, Peter Daboll, Super Bowl Advertising, Top 25 Super Bowl Ads, Time LOS ANGELES Ace Metrix