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Acxiom®’s Unified Data Layer Wins A 2019 BIG Innovation Award

CONWAY, Ark. — Acxiom®, the data and technology foundation for the world’s best marketers, announced its Unified Data Layer (UDL) has been named a winner of the 2019 BIG Innovation Awards presented by the Business Intelligence Group, which recognizes organizations and people who bring new ideas to life and change the way we experience the world. Designed […] The post Acxiom®’s Unified Data Layer Wins A 2019 BIG Innovation Award appeared first on Ad Tech Daily.
Tags: Advertising, Press Releases, Online Media, Acxiom, Ad & Media Strategies, Digital Intelligence, Business Intelligence Group, Big Innovation Awards, Unified Data Layer, CONWAY Ark Acxiom, Unified Data Layer UDL


Microsoft CEO Satya Nadella made a global call for countries to come together to create new GDPR-style data privacy laws

Microsoft CEO Satya Nadella praised the European data regulation GDPR at Davos on Thursday. He said it was a "fantastic start" to treating privacy as a human right, and he'd like to see similar regulation introduced in the US. Nadella added that he hopes Europe, the US, and China will come together to form a "global standard." Microsoft CEO Satya Nadella is a major proponent of the the recent European data regulation GDPR, which came into force in May 2018. "My own point of view on GDPR is it...
Tags: Apple, Europe, Microsoft, California, China, Satya Nadella, US, Trends, Davos, United States, New York Times, Tim Cook, World Economic Forum, Davos Switzerland, Brad Smith, Facebook Google


BuzzFeed News' real problem isn't the special counsel's office

Dear Readers, It was a three-day weekend for some, but not over at BuzzFeed News. The publisher was busy defending its bombshell report on Robert Mueller’s investigation after the special counsel’s office denied the story, which claimed that President Trump directed his lawyer Michael Cohen to lie to Congress. (BuzzFeed stands by its story.) The ordeal raised questions about BuzzFeed News’ credibility and showed the perils of high-stakes reporting on the Trump presidency in a 24-7 news cycle. Bu...
Tags: Apple, Google, Facebook, Buzzfeed, Congress, Washington Post, Digital, Trends, Earth, Netflix, United States, New York Times, Tim Cook, Fox News, Nielsen, Nexstar


10 things in tech you need to know today

Good morning! This is the tech news you need to know this Friday. Netflix's stock fell after a slight Q4 revenue miss and solid subscriber-growth numbers. The results came just days after Netflix unleashed its biggest price hike ever, which increased its most popular plan from $11 per month to $13 per month. Facebook is restructuring its augmented reality glasses division as it inches closer to launch. Facebook is moving hundreds of employees to a new product-focused augmented reality group as...
Tags: Apple, Amazon, Facebook, Cook, Instagram, Microsoft, US, San Francisco, Trends, Netflix, United States, Tim Cook, Jack Dorsey, Seattle, Donald Trump, Huffington Post


Acxiom, a huge ad data broker, comes out in favor of Apple CEO Tim Cook's quest to bring GDPR-like regulation to the United States

On Thursday, Apple CEO Tim Cook called for sweeping regulation of advertising data brokers— essentially, an American version of the EU's GDPR data regulation law.  One of those data brokers is Acxiom, which said in a statement to Business Insider that the company also wants a national privacy law in the US. The company said that it is "actively participating in discussions with US lawmakers" around the issue. Acxiom, a large data brokerage, has come out in support of Apple CEO Tim Cook's ques...
Tags: Apple, Google, UK, Cook, US, Trends, Eu, European Union, United States, Tim Cook, Time Magazine, Iab, DMA, Acxiom, DPIA, America Acxiom


'It means the death of the Y&R and Thompson brand': Sir Martin Sorrell says he would have handled WPP's recent mergers differently

Sir Martin Sorrell said WPP's recent mergers spell the "death" of the Y&R and J. Walter Thompson brands and that the Y&R name should have come first in the merged company. The former head of WPP also said he thinks the agency holding companies will survive, but there will be more consolidation. He said that with his new company, S4 Capital, he's not concerned with competitors but with whether he can meet clients' data-related needs. After Sir Martin Sorrell's sudden departure as chief of WPP ...
Tags: Google, Amazon, Facebook, New York, US, Trends, Alibaba, Tencent, Argentina, Kantar, Nielsen, Don Draper, WPP, Comscore, Thompson, Martin Sorrell


Sir Martin Sorrell says the holding companies will survive, but there will be more consolidation

The agency holding companies will survive, but there will be more consolidation, according to Sir Martin Sorrell. The former head of WPP said its recent mergers spell the "death" of the Y&R and J. Walter Thompson brands and that the Y&R name should have come first in the merged company. He said that with his new company, S4, he's not concerned with competitors but whether he can meet clients' data-related needs.  Since Sir Martin Sorrell's sudden departure as chief of WPP earlier this year, h...
Tags: Google, Amazon, Facebook, New York, US, Trends, Alibaba, Tencent, Argentina, Kantar, Nielsen, Don Draper, WPP, Comscore, Thompson, Martin Sorrell


Media and advertising could be rocked by some crazy deals in 2019 — including AT&T buying Roku and Google buying LiveRamp

Advertising and media witnessed a flurry of M&A activity in 2018, a trend that will continue gaining steam in 2019, according to a new Forrester report. AT&T will buy Roku and Google will acquire LiveRamp in 2019, according to the report, changing the TV landscape and shocking marketing cloud stalwarts and agency holding companies. While acquiring Roku helps AT&T embed itself more deeply in the lives of consumers, acquiring LiveRamp makes Google more invincible than ever.  2018 was a blockb...
Tags: Google, Facebook, Time Warner, Trends, Earth, Comcast, Roku, Merkle, Salesforce, Forrester, Ott, Facebook Google, DirectTV, IPG, Acxiom, Dentsu Aegis Network


Dynamic Yield, which builds Amazon-like personalisation for the rest of us, raises $38M

Amazon, one of the world’s largest companies, has transformed the face of commerce in part because it has managed to at once to be “The Everything Store” but still with a route into its sea of products that, for most users, surfaces what they might most want to see (and importantly buy or consume). That kind personalisation has become a goal not just for e-commerce companies, but for any organization running a digital business: users are constantly distracted, and when their attention is caught,...
Tags: Google, Amazon, Ecommerce, Asia, Japan, Enterprise, Tech, Cms, Artificial Intelligence, New York Times, Korea, Deutsche Telekom, Baidu, Naver, NAVER Korea, Acxiom


Kogniz raises $4 mln seed round

Kogniz said Oct. 16 that it raised $4 million in a seed round led by The Entrepreneurs’ Fund. Also participating were Tom Chavez, Auren Hoffman, and other investors focused on machine learning and artificial intelligence. Kogniz, of San Francisco, is developing a suite of products that use computer vision and AI to enhance security, safety and efficiency in any physical environment. PRESS RELEASE SAN FRANCISCO, Calif. – October 16, 2018 – Kogniz, a California-based technology company, today anno...
Tags: Security, California, San Francisco, Trends, United States, Montreal, Vision, San Francisco CA, San Francisco Calif, Tom Chavez, Acxiom, VC Deals, AI Analytics, Kogniz, Tom Chavez Auren Hoffman, Tom Chavez Krux


What you need to know in advertising today

Facebook's recent decision to clamp down on how brands can and can't use third party data for ad targeting is causing a boom in legal work at agencies. As Facebook continues to wind down Partner Categories — an ad product which allowed big brands to access third-party data like household income and loyalty programs from companies like Oracle and Acxiom to deliver ads —agencies are shifting gears. Advertisers now have the option to tap into a Facebook program dubbed Custom Audiences, which still ...
Tags: Google, Facebook, Microsoft, Sean Rad, Navy, US, Trends, Myanmar, Wall Street Journal, Oracle, Tim Sweeney, Acxiom, Aung Hlaing, Facebook Tinder, Verge Rad


'It is this phenomenal game of hot potato': Marketers are poring over legal documents to make sure they don't screw up using data on Facebook

Facebook is shutting down its Partner Categories ad program and replacing it with Custom Audiences, which will still allow third parties to work with brands in building audiences — but puts the data protection onus on marketers. Agencies and data brokers are working together directly to set up contracts but are running into legal snafus over which partners are responsible for data. The new program also exposes the exact fees that advertisers pay for data, which agencies say have opened markete...
Tags: Facebook, California, US, Trends, European Union, Army, Taylor, Oracle, Atkinson, Custom Audiences, Walsh, RPA, Jon Taylor, Acxiom, Cambridge Analytica, Guillaume Lelait


LiveRamp is one of Silicon Valley's most undervalued companies—and insiders think there could be a 'food fight' by potential acquirers (ACXM)

  Tech and advertising types alike are dying to know what will become of LiveRamp, a marketing tech business that recently parted ways with fellow portfolio companies under Acxiom. Some insiders think it could get acquired by a marketing platform company like Salesforce or Oracle, especially as M&A heats up in the space in the second half of 2018. Others think LiveRamp will benefit greatly from staying independent, and that the company will be valued higher as a Software-as-a-Service company th...
Tags: Adobe, Ebay, San Francisco, Trends, Paypal, Ibm, Silicon Valley, Hewlett Packard, Sap, AppNexus, Business Insider, EBITDA, William Blair, Mulesoft, Inouye, IPG


Publicis sees 'bump' in the road; says it passed on Acxiom unit 'very fast'

Publicis Groupe posted weaker-than-expected organic revenue growth Thursday, attributing some of the decline to Publicis Health Solutions, its "volatile" outsourcing business, and client spending trends due to GDPR.The French ad holding company's earnings come two days after Omnicom Group shares suffered their biggest decline in nine years on weaker-than-expected second quarter revenue growth.The holding company reported organic growth decline of 2.1 percent in the second quarter. Executives sai...
Tags: Europe, Advertising, Publicis, Publicis Groupe, Omnicom Group, Executives, Acxiom, Megan Graham, Publicis Health Solutions


Omnicom: 'Yes, we did' look at acquiring Acxiom unit, but we're renting data instead

Omnicom executive Jonathan Nelson said during the holding company's second-quarter earnings call Tuesday morning that the holding company looked at acquiring Acxiom's Marketing Solutions business, which Interpublic Group of Cos. said this month it is buying for $2.3 billion.Asked by an analyst whether Omnicom considered at the Acxiom unit, Omnicom Digital CEO Jonathan Nelson said they had. He also touched on Omni, the new precision marketing and insights platform Omnicom announced last week."We ...
Tags: Advertising, Experian, Nelson, Neustar, Omnicom, Acxiom, Interpublic Group of Cos, Jonathan Nelson, Omnicom Digital, Megan Graham, Acxiom s Marketing Solutions


Acxiom's LiveRamp inks deal with Sonobi as sale rumors swirl

Now that data-marketing giant Acxiom has sold its marketing solutions platform to Interpublic for $2.3 billion, eyes are turning to Axciom's other big business: LiveRamp, which helps brands link their data with real people. While observers wonder whether LiveRamp will also go on the block, the company is adding new revenue streamspotentially stirring up an appetite among either investors or potential buyers.LiveRamp on Tuesday announced a deal with Sonobi, which helps publishers sell digital ad ...
Tags: Google, Facebook, Advertising, Interpublic, Acxiom, Liveramp, Sonobi, Axciom, George P Slefo, Guardian USA Today Scripps, CBS Advertisers


Omnicom's betting on building its own data expertise even as its rivals spend billions on data providers: 'It de-risks our business'

Ad agencies are under pressure to differentiate their services with more data-based offerings that dig into analytics and consumer insight. Omnicom unveiled Omni, a central tool available to all of its agencies that pulls in third-party data from companies like Salesforce, LiveRamp and The Trade Desk. The move comes a week after Interpublic Group acquired Acxiom Marketing Services for $2.3 billion, showing how the battle for data is heating up among ad holding companies. The battle for adv...
Tags: Google, Europe, Trends, Merkle, Nelson, WPP, Omni, Gdpr, Omnicom, Omnicom Group, BBDO, IPG, Interpublic Group, Dentsu, Acxiom, Jonathan Nelson


Facebook scandal: Who are the firms selling your data?

Data brokers such as Acxiom make millions of pounds a year selling access to your data.
Tags: Facebook, UK, News, Acxiom


Facebook scandal: Who is selling your personal data?

Data brokers such as Acxiom make millions of pounds a year selling access to your data.
Tags: Facebook, UK, News, Acxiom


What you need to know in advertising today

Can the TV advertising industry work together to fight off the duopoly? AT&T's new ad boss, Brian Lesser, thinks so, but TV insiders are torn. As Business Insider reported a few weeks ago, AT&T has some  bold plans for the TV ad industry . The telecom giant, following its recent acquisitions of  Time Warner  and  AppNexus , wants to build a TV ad hub that is used by the entire industry. That includes competing cable and satellite companies as well as TV networks that aren't part of the Turner fa...
Tags: Facebook, Hbo, Instagram, Time Warner, Trends, New York Times, Turner, AT T, IPG, IPG Mediabrands, Acxiom, Warner Media, Arun Kumar, John Stankey, Brian Lesser, Stankey


The business model for giant ad agencies is under fire – but IPG says its $2.3 billion bet on Acxiom gives it a massive advantage over other firms

Interpublic Group should have access to troves of powerful data from its acquisition of Acxiom Marketing Solutions to help brands build first-party data. In one potential example of how that data could be used: an automaker will be able to block ads from being served to a consumer who filled out a recall form. Arun Kumar, chief data and technology officer at IPG MediaBrands, said that he is not "very concerned about other agency holding companies turning off the taps" with Acxiom because the b...
Tags: Europe, New York, California, Trends, Eu, Johnson, Gdpr, Deutsch, Kumar, IPG, Interpublic Group, IPG Mediabrands, Acxiom, Arun Kumar, Liveramp, AMS


IPG acquisition of Acxiom invites the question: Which company got the better deal?

Perhaps the biggest question following Interpublic's $2.3 billion deal to buy Acxiom Marketing Solutions is which player got the better deal?On one hand, you have the obvious need for quality dataparamount for marketers that yearn for laser-like precision when targeting consumers with ads. On the other, there's a regulation-driven landscape, one that's increasing in scope and aiming to thwart the status quo for reaching consumers online.Wait what does AMS actually do? Continue reading at AdAge....
Tags: Advertising, Interpublic, IPG, Acxiom, George Slefo, Acxiom Marketing Solutions


IPG says Acxiom deal puts an end to 'turning business away'

Among the signals Interpublic sent with its $2.3 billion deal to buy Acxiom's Marketing Solutions business, one of the biggest was IPG's determination to stick around and not get absorbed.There had been an expectation that the agency holding company would sell itself, Pivotal Research senior analyst Brian Wieser said in a research note Tuesday. Now, ending two decades without "meaningful" acquisitions for "arguably the most significant M&A activity within the agency space since Publicis bought S...
Tags: Advertising, Publicis, Interpublic, Pivotal Research, IPG, Brian Wieser, Acxiom, Sapient, Wieser, Megan Graham, Acxiom s Marketing Solutions


IPG acquires Acxiom's marketing services unit, digging deeper into data business

Interpublic Group of Cos., the world's fourth-largest agency company, just got bigger with a planned $2.3 billion acquisition of Acxiom Corp.'s Marketing Solutions business. The deal, announced Monday, will put Acxiom's 2,100-person data analytics and management group under IPG's umbrella, alongside agency networks McCann Worldgroup, FCB and IPG Mediabrands."In a world where everything is becoming data-driven, Acxiom Marketing Solutions offers the deepest set of capabilities for helping companie...
Tags: Advertising, Michael Roth, IPG, Acxiom, J Schultz, McCann Worldgroup FCB, Interpublic Group of Cos the world, Acxiom Corp s Marketing Solutions, Acxiom Marketing Solutions, IPG Mediabrands Continue


IPG Confirms $2.3 Billion Deal to Acquire Data Marketing Company Acxiom

Today, Interpublic Group confirmed rumors that it will pay more than $2 billion to acquire Acxiom, an Arkansas database marketing company that collects and distributes information drawn from an estimated 2.2 billion consumers around the world. The holding company believes that this acquisition will help clients better target their ads while relying less exclusively on...
Tags: Advertising, Arkansas, IPG, Interpublic Group, Acxiom, AdTech & MarTech, Acquire Data Marketing Company Acxiom


Why Perry Ellis, BRF S.A., and Acxiom Jumped Today

Find out which of these companies just sold most of its business.
Tags: Finance, Article, FBN, Perry Ellis, Acxiom, Motley Fool, Fbn/markets, Fox-business/markets, 8970d360-7839-522f-83a1-57a9fb90fa7a


Roku gives TV networks access to its own data so they can sell targeted ads

Roku is opening up its viewer data to TV networks and video publishers so they can offer marketers better-targeted ads on the streaming-video platform.Dubbed the "Audience Marketplace," the effort makes Roku one of the first over-the-top companies to give publishers insight into their viewers in a way that allows them to better sell ad inventory.Fox, Viacom and Turner will be the first to use Roku's insights into its millions of streamers and let their advertisers target specific audience segmen...
Tags: Advertising, Roku, Turner, Acxiom, Jeanine Poggi, Fox Viacom


LiveRamp Announces Data Scoring Initiative with First Partner Lucid, Empowering More Educated and Principled Data Buying Decisions

Trusted Third Parties Now Able to Score Data for Accuracy, Delivering Greater Quality, Transparency and Control to Benefit Both Consumers and Marketers SAN FRANCISCO – LiveRamp®, an Acxiom® company (NASDAQ: ACXM) and leading provider of omnichannel identity resolution, announced a first-of-its-kind data scoring initiative that advances ethical data use and increases the accessibility of audience validation for data […] The post LiveRamp Announces Data Scoring Initiative with First Partner Lucid,...
Tags: Advertising, Press Releases, Acxiom, Ad & Media Strategies, Digital Intelligence, Liveramp, Audience Validation, Campaign Verification, Data Buying, Marketers SAN FRANCISCO


Vermont passes first law to crack down on data brokers

While Facebook and Cambridge Analytica are hogging the spotlight, data brokers that collect your information from hundreds of sources and sell it wholesale are laughing all the way to the bank. But they’re not laughing in Vermont, where a first-of-its-kind law hems in these dangerous data mongers and gives the state’s citizens much-needed protections. Data brokers in Vermont will now have to register as such with the state; they must take standard security measures and notify authorities of secu...
Tags: Security, TC, Facebook, Europe, Wtf, Privacy, Government, Tech, Policy, Vermont, Dixon, Acxiom, Cambridge Analytica, World Privacy Forum Pam Dixon


Vermont passes first first law to crack down on data brokers

While Facebook and Cambridge Analytica are hogging the spotlight, data brokers that collect your information from hundreds of sources and sell it wholesale are laughing all the way to the bank. But they’re not laughing in Vermont, where a first-of-its-kind law hems in these dangerous data mongers and gives the state’s citizens much-needed protections. Data brokers in Vermont will now have to register as such with the state; they must take standard security measures and notify authorities of secu...
Tags: Security, Startups, TC, Facebook, Europe, Wtf, Privacy, Government, Policy, Vermont, Dixon, Acxiom, Cambridge Analytica, World Privacy Forum Pam Dixon