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Fortune Favors The Brands With The Right Data

Over at AdForum.com Jacques Van Niekerk, Wunderman Data’s CEO, shares his perspective on why agencies are merging with data companies. Dentsu has acquired Merkle; Interpublic and Acxiom; Publicis and Epsilon, to name a few. As Van Nikerk says, “While analysts fret over whether these moves are good fits or bad, the overarching trend is clear. Marketers no longer see data as a measurement tool but as a central strategic asset, necessary for competing in the modern marketplace.” But getting to t...
Tags: Big Data, Ibm Watson, Merkle, Publicis, Weibo, North Face, Branding, Interpublic, John Naisbitt, Epsilon, Facebook Amazon, Dentsu, Acxiom, Brand Research Brand Strategy Brand Licensing, AdForum, Jacques Van Niekerk Wunderman Data


Fortune Favors The Brands With The Data

Over at AdForum.com Jacques Van Niekerk, Wunderman Data’s CEO, shares his perspective on why agencies are merging with data companies. Dentsu has acquired Merkle; Interpublic and Acxiom; Publicis and Epsilon, to name a few. As Van Nikerk says, “While analysts fret over whether these moves are good fits or bad, the overarching trend is clear. Marketers no longer see data as a measurement tool but as a central strategic asset, necessary for competing in the modern marketplace.” But getting to t...
Tags: Big Data, Ibm Watson, Merkle, Publicis, Weibo, North Face, Branding, Interpublic, John Naisbitt, Epsilon, Facebook Amazon, Dentsu, Acxiom, Brand Research Brand Strategy Brand Licensing, AdForum, Jacques Van Niekerk Wunderman Data


Advertisers are grappling for alternatives as Facebook plans to roll out a 'clear history' tool that could limit one of its most powerful targeting tools

Facebook has begun preparing advertisers for its plan for a "clear history" tool that lets people clear their Facebook history, which will limit one of advertisers' most powerful targeting tools. The "clear history" tool comes amid growing demand for privacy online and scrutiny of how ad tech companies collect and use data on users. There are still a lot of unknowns about how the tool will work and how widely it'll be used, but advertisers are starting to seek out alternative targeting tactics...
Tags: Google, Facebook, Instagram, Trends, Roku, Sheryl Sandberg, Custom Audiences, Greenfield, Facebook Pixel, Jeff Greenfield, Acxiom, Horizon Media, Facebook Join, The Trade Desk, Facebook s Custom Audiences, Benjamin Arnold


'S4 is too small, too narrow, and too yesterday': Why this Publicis exec thinks ad holding giants will prevail despite competition from consultancies and upstarts

Publicis' $4.4 billion acquisition of Alliance Data's Epsilon makes the agency giant more relevant to its clients, Rishad Tobaccowala, Publicis' chief growth officer, said. The French holding giant is well-positioned because it started to combine creativity, technology, and data five years ago, he said, speaking at Luma Partners' Digital Media Summit on Tuesday. While Tobaccowala acknowledged the growing importance of consultancies in marketing, he dismissed S4, Sir Martin Sorrell's new ventur...
Tags: Google, Facebook, Microsoft, Trends, Merkle, Accenture, North America, Norman, Publicis, WPP, Groupm, Martin Sorrell, Google Amazon, Capgemini, Rob Norman, Sorrell


'S4 is too small, too narrow, and too yesterday': Publicis' Rishad Tobaccowala thinks ad holding giants will prevail despite competition from consultancies and upstarts

Publicis' $4.4 billion acquisition of Alliance Data's Epsilon makes the agency giant more relevant to its clients, Rishad Tobaccowala, Publicis' chief growth officer, said. The French holding giant is well-positioned because it started to combine creativity, technology, and data five years ago, he said, speaking at Luma Partners' Digital Media Summit on Tuesday. While Tobaccowala acknowledged the growing importance of consultancies in marketing, he dismissed S4, Sir Martin Sorrell's new ventur...
Tags: Google, Facebook, Microsoft, Trends, Merkle, Accenture, North America, Norman, Donald Trump, Publicis, WPP, Groupm, Martin Sorrell, Google Amazon, Capgemini, Rob Norman


Ad Age Agency Report 2019: Growth slows, digital reaches a crossroads and agency companies regroup

U.S. agency revenue rose a tepid 1.7 percent in 2018, the weakest growth since the ad market emerged from recession. But there are positive indicators. Omnicom Group’s stock this month scored a multiyear high, a bet by investors that the big agency company will keep growing. Digital revenue for U.S. agencies increased a healthy 7.2 percent in 2018. U.S. ad agency employment last summer broke through its year 2000 peak to reach a new all-time high, though agencies have trimmed staff since then....
Tags: Japan, Advertising, Digital, Bureau of Labor Statistics, Kantar, Publicis, WPP, Interpublic, Martin Sorrell, Crain, Publicis Groupe, Omnicom, Omnicom Group, MDC Partners, VML, Doner


A Confident IPG Dismisses Competitors in First Quarter Earnings Call

Michael Roth has been watching his competitors' headlining moves in recent months, and he is less than impressed. IPG's chairman and CEO took on an almost jovial tone in this morning's Q1 earnings call, when his company reported 6.4% organic net revenue growth (excluding the results from Acxiom, the database marketing company it bought last...
Tags: General, Advertising, Michael Roth, IPG, Acxiom


IPG touts strong organic growth in first-quarter earnings

It’s fair to say Michael Roth is having a better day than Mark Read. Both Roth’s IPG and Read’s WPP announced earnings today, and the contrast was stark: WPP, in the midst of a three-year turnaround plan captained by CEO Read, said first quarter organic net revenue fell 8.5 percent in North America. Overall, the company’s first quarter worldwide organic net revenue—what WPP calls like-for-like revenue less pass-through costs—dropped 2.8 percent year-over-year. IPG, on the other hand, tr...
Tags: Advertising, Read, North America, WPP, Adt, Fcb, Michael Roth, McCann, Roth, Publicis Groupe, IPG, Acxiom, Droga, Accenture Interactive, U S Worldwide, IPG WPP


'This is a bit of a Swiss Army knife': Ad giant Publicis is buying Epsilon for $4.4 billion as it looks to get ahead of its rivals in the data wars

Publicis Group has entered into an agreement to acquire Alliance Data's Epsilon and Conversant to help advertisers manage and use first-party data. Consultants and analysts said that the move is the latest example of agencies beefing up data capabilities, similar to Interpublic Group's $2.3 billion acquisition of Acxiom Marketing Services last year. They cautioned that such big acquisitions can be hard for holding companies to integrate into a network of agencies, and it's not clear how Public...
Tags: Google, Facebook, California, Trends, European Union, Comcast, Merkle, Salesforce, Publicis, WPP, Gdpr, Frank, Swiss Army, BBH, Omnicom, Arthur Sadoun


Publicis Groupe acquires Epsilon in $4.4 billion deal

Publicis Groupe is acquiring data marketing giant Epsilon in a $4.4 billion deal, the holding company announced Sunday. The transaction is expected to close in the third quarter. "With the acquisition of Epsilon, Publicis Groupe is bringing the necessary technology, expertise and the talent to complement our offer in creativity, media and business transformation, and help our clients leapfrog their competition and grow profitably," Publicis Groupe Chairman-CEO Arthur Sadoun said in a statemen...
Tags: Advertising, US, Paris, Publicis, WPP, Forrester, Publicis Groupe, Arthur Sadoun, Epsilon, Irving Texas, Bradley Johnson, Young Rubicam, Dentsu Inc, Acxiom, Interpublic Group of Cos, Starcom


LiveRamp just acquired a startup to help marketers get ready for the looming headache of privacy regulation

Ad-tech firm LiveRamp has acquired Faktor, a small Dutch tech firm whose consent-management software is used by European publishers and brands to collect data. LiveRamp plans to use the acquisition to help marketers prepare for regulation like the forthcoming California Consumer Privacy Act that will change how marketers collect and store data. LiveRamp's president and head of products and platforms, Anneka Gupta, said LiveRamp's goal is to make it easier for marketers to collect consumers' co...
Tags: Maryland, California, Washington, North Korea, US, Trends, Eu, European Union, Silicon Valley, Gdpr, Kim Jong, Gupta, Interpublic Group, Acxiom, CCPA, Liveramp


Treat Customer Data Like You’d Want Yours to Be Treated

Last Christmas, I bought a friend of mine a subscription to a science and culture magazine. She had discovered the magazine during downtime at work, so she was delighted when they started showing up at her door. The gift was a hit, despite the fact that I’d misspelled her name. But then other magazines offers started to arrive in the mail. Then came requests for donations from charitable groups. Next, travel agency ads. And then came the political mailers. Once she activated her digital subscrip...
Tags: Google, California, Marketing, European Union, Deloitte, B2b, University Of Michigan, Digital Marketing, Fed, Consumer, General Data Protection Regulation, Epsilon, Acxiom, Jebbit, Data Marketing Association


Acxiom®’s Unified Data Layer Wins A 2019 BIG Innovation Award

CONWAY, Ark. — Acxiom®, the data and technology foundation for the world’s best marketers, announced its Unified Data Layer (UDL) has been named a winner of the 2019 BIG Innovation Awards presented by the Business Intelligence Group, which recognizes organizations and people who bring new ideas to life and change the way we experience the world. Designed […] The post Acxiom®’s Unified Data Layer Wins A 2019 BIG Innovation Award appeared first on Ad Tech Daily.
Tags: Advertising, Press Releases, Online Media, Acxiom, Ad & Media Strategies, Digital Intelligence, Business Intelligence Group, Big Innovation Awards, Unified Data Layer, CONWAY Ark Acxiom, Unified Data Layer UDL


Microsoft CEO Satya Nadella made a global call for countries to come together to create new GDPR-style data privacy laws

Microsoft CEO Satya Nadella praised the European data regulation GDPR at Davos on Thursday. He said it was a "fantastic start" to treating privacy as a human right, and he'd like to see similar regulation introduced in the US. Nadella added that he hopes Europe, the US, and China will come together to form a "global standard." Microsoft CEO Satya Nadella is a major proponent of the the recent European data regulation GDPR, which came into force in May 2018. "My own point of view on GDPR is it...
Tags: Apple, Europe, Microsoft, California, China, Satya Nadella, US, Trends, Davos, United States, New York Times, Tim Cook, World Economic Forum, Davos Switzerland, Brad Smith, Facebook Google


BuzzFeed News' real problem isn't the special counsel's office

Dear Readers, It was a three-day weekend for some, but not over at BuzzFeed News. The publisher was busy defending its bombshell report on Robert Mueller’s investigation after the special counsel’s office denied the story, which claimed that President Trump directed his lawyer Michael Cohen to lie to Congress. (BuzzFeed stands by its story.) The ordeal raised questions about BuzzFeed News’ credibility and showed the perils of high-stakes reporting on the Trump presidency in a 24-7 news cycle. Bu...
Tags: Apple, Google, Facebook, Buzzfeed, Congress, Washington Post, Digital, Trends, Earth, Netflix, United States, New York Times, Tim Cook, Fox News, Nielsen, Nexstar


10 things in tech you need to know today

Good morning! This is the tech news you need to know this Friday. Netflix's stock fell after a slight Q4 revenue miss and solid subscriber-growth numbers. The results came just days after Netflix unleashed its biggest price hike ever, which increased its most popular plan from $11 per month to $13 per month. Facebook is restructuring its augmented reality glasses division as it inches closer to launch. Facebook is moving hundreds of employees to a new product-focused augmented reality group as...
Tags: Apple, Amazon, Facebook, Cook, Instagram, Microsoft, US, San Francisco, Trends, Netflix, United States, Tim Cook, Jack Dorsey, Seattle, Donald Trump, Huffington Post


Acxiom, a huge ad data broker, comes out in favor of Apple CEO Tim Cook's quest to bring GDPR-like regulation to the United States

On Thursday, Apple CEO Tim Cook called for sweeping regulation of advertising data brokers— essentially, an American version of the EU's GDPR data regulation law.  One of those data brokers is Acxiom, which said in a statement to Business Insider that the company also wants a national privacy law in the US. The company said that it is "actively participating in discussions with US lawmakers" around the issue. Acxiom, a large data brokerage, has come out in support of Apple CEO Tim Cook's ques...
Tags: Apple, Google, UK, Cook, US, Trends, Eu, European Union, United States, Tim Cook, Time Magazine, Iab, DMA, Acxiom, DPIA, America Acxiom


'It means the death of the Y&R and Thompson brand': Sir Martin Sorrell says he would have handled WPP's recent mergers differently

Sir Martin Sorrell said WPP's recent mergers spell the "death" of the Y&R and J. Walter Thompson brands and that the Y&R name should have come first in the merged company. The former head of WPP also said he thinks the agency holding companies will survive, but there will be more consolidation. He said that with his new company, S4 Capital, he's not concerned with competitors but with whether he can meet clients' data-related needs. After Sir Martin Sorrell's sudden departure as chief of WPP ...
Tags: Google, Amazon, Facebook, New York, US, Trends, Alibaba, Tencent, Argentina, Kantar, Nielsen, Don Draper, WPP, Comscore, Thompson, Martin Sorrell


Sir Martin Sorrell says the holding companies will survive, but there will be more consolidation

The agency holding companies will survive, but there will be more consolidation, according to Sir Martin Sorrell. The former head of WPP said its recent mergers spell the "death" of the Y&R and J. Walter Thompson brands and that the Y&R name should have come first in the merged company. He said that with his new company, S4, he's not concerned with competitors but whether he can meet clients' data-related needs.  Since Sir Martin Sorrell's sudden departure as chief of WPP earlier this year, h...
Tags: Google, Amazon, Facebook, New York, US, Trends, Alibaba, Tencent, Argentina, Kantar, Nielsen, Don Draper, WPP, Comscore, Thompson, Martin Sorrell


Media and advertising could be rocked by some crazy deals in 2019 — including AT&T buying Roku and Google buying LiveRamp

Advertising and media witnessed a flurry of M&A activity in 2018, a trend that will continue gaining steam in 2019, according to a new Forrester report. AT&T will buy Roku and Google will acquire LiveRamp in 2019, according to the report, changing the TV landscape and shocking marketing cloud stalwarts and agency holding companies. While acquiring Roku helps AT&T embed itself more deeply in the lives of consumers, acquiring LiveRamp makes Google more invincible than ever.  2018 was a blockb...
Tags: Google, Facebook, Time Warner, Trends, Earth, Comcast, Roku, Merkle, Salesforce, Forrester, Ott, Facebook Google, DirectTV, IPG, Acxiom, Dentsu Aegis Network


Dynamic Yield, which builds Amazon-like personalisation for the rest of us, raises $38M

Amazon, one of the world’s largest companies, has transformed the face of commerce in part because it has managed to at once to be “The Everything Store” but still with a route into its sea of products that, for most users, surfaces what they might most want to see (and importantly buy or consume). That kind personalisation has become a goal not just for e-commerce companies, but for any organization running a digital business: users are constantly distracted, and when their attention is caught,...
Tags: Google, Amazon, Ecommerce, Asia, Japan, Enterprise, Tech, Cms, Artificial Intelligence, New York Times, Korea, Deutsche Telekom, Baidu, Naver, NAVER Korea, Acxiom


Kogniz raises $4 mln seed round

Kogniz said Oct. 16 that it raised $4 million in a seed round led by The Entrepreneurs’ Fund. Also participating were Tom Chavez, Auren Hoffman, and other investors focused on machine learning and artificial intelligence. Kogniz, of San Francisco, is developing a suite of products that use computer vision and AI to enhance security, safety and efficiency in any physical environment. PRESS RELEASE SAN FRANCISCO, Calif. – October 16, 2018 – Kogniz, a California-based technology company, today anno...
Tags: Security, California, San Francisco, Trends, United States, Montreal, Vision, San Francisco CA, San Francisco Calif, Tom Chavez, Acxiom, VC Deals, AI Analytics, Kogniz, Tom Chavez Auren Hoffman, Tom Chavez Krux


What you need to know in advertising today

Facebook's recent decision to clamp down on how brands can and can't use third party data for ad targeting is causing a boom in legal work at agencies. As Facebook continues to wind down Partner Categories — an ad product which allowed big brands to access third-party data like household income and loyalty programs from companies like Oracle and Acxiom to deliver ads —agencies are shifting gears. Advertisers now have the option to tap into a Facebook program dubbed Custom Audiences, which still ...
Tags: Google, Facebook, Microsoft, Sean Rad, Navy, US, Trends, Myanmar, Wall Street Journal, Oracle, Tim Sweeney, Acxiom, Aung Hlaing, Facebook Tinder, Verge Rad


'It is this phenomenal game of hot potato': Marketers are poring over legal documents to make sure they don't screw up using data on Facebook

Facebook is shutting down its Partner Categories ad program and replacing it with Custom Audiences, which will still allow third parties to work with brands in building audiences — but puts the data protection onus on marketers. Agencies and data brokers are working together directly to set up contracts but are running into legal snafus over which partners are responsible for data. The new program also exposes the exact fees that advertisers pay for data, which agencies say have opened markete...
Tags: Facebook, California, US, Trends, European Union, Army, Taylor, Oracle, Atkinson, Custom Audiences, Walsh, RPA, Jon Taylor, Acxiom, Cambridge Analytica, Guillaume Lelait


LiveRamp is one of Silicon Valley's most undervalued companies—and insiders think there could be a 'food fight' by potential acquirers (ACXM)

  Tech and advertising types alike are dying to know what will become of LiveRamp, a marketing tech business that recently parted ways with fellow portfolio companies under Acxiom. Some insiders think it could get acquired by a marketing platform company like Salesforce or Oracle, especially as M&A heats up in the space in the second half of 2018. Others think LiveRamp will benefit greatly from staying independent, and that the company will be valued higher as a Software-as-a-Service company th...
Tags: Adobe, Ebay, San Francisco, Trends, Paypal, Ibm, Silicon Valley, Hewlett Packard, Sap, AppNexus, Business Insider, EBITDA, William Blair, Mulesoft, Inouye, IPG


Publicis sees 'bump' in the road; says it passed on Acxiom unit 'very fast'

Publicis Groupe posted weaker-than-expected organic revenue growth Thursday, attributing some of the decline to Publicis Health Solutions, its "volatile" outsourcing business, and client spending trends due to GDPR.The French ad holding company's earnings come two days after Omnicom Group shares suffered their biggest decline in nine years on weaker-than-expected second quarter revenue growth.The holding company reported organic growth decline of 2.1 percent in the second quarter. Executives sai...
Tags: Europe, Advertising, Publicis, Publicis Groupe, Omnicom Group, Executives, Acxiom, Megan Graham, Publicis Health Solutions


Omnicom: 'Yes, we did' look at acquiring Acxiom unit, but we're renting data instead

Omnicom executive Jonathan Nelson said during the holding company's second-quarter earnings call Tuesday morning that the holding company looked at acquiring Acxiom's Marketing Solutions business, which Interpublic Group of Cos. said this month it is buying for $2.3 billion.Asked by an analyst whether Omnicom considered at the Acxiom unit, Omnicom Digital CEO Jonathan Nelson said they had. He also touched on Omni, the new precision marketing and insights platform Omnicom announced last week."We ...
Tags: Advertising, Experian, Nelson, Neustar, Omnicom, Acxiom, Interpublic Group of Cos, Jonathan Nelson, Omnicom Digital, Megan Graham, Acxiom s Marketing Solutions


Acxiom's LiveRamp inks deal with Sonobi as sale rumors swirl

Now that data-marketing giant Acxiom has sold its marketing solutions platform to Interpublic for $2.3 billion, eyes are turning to Axciom's other big business: LiveRamp, which helps brands link their data with real people. While observers wonder whether LiveRamp will also go on the block, the company is adding new revenue streamspotentially stirring up an appetite among either investors or potential buyers.LiveRamp on Tuesday announced a deal with Sonobi, which helps publishers sell digital ad ...
Tags: Google, Facebook, Advertising, Interpublic, Acxiom, Liveramp, Sonobi, Axciom, George P Slefo, Guardian USA Today Scripps, CBS Advertisers


Omnicom's betting on building its own data expertise even as its rivals spend billions on data providers: 'It de-risks our business'

Ad agencies are under pressure to differentiate their services with more data-based offerings that dig into analytics and consumer insight. Omnicom unveiled Omni, a central tool available to all of its agencies that pulls in third-party data from companies like Salesforce, LiveRamp and The Trade Desk. The move comes a week after Interpublic Group acquired Acxiom Marketing Services for $2.3 billion, showing how the battle for data is heating up among ad holding companies. The battle for adv...
Tags: Google, Europe, Trends, Merkle, Nelson, WPP, Omni, Gdpr, Omnicom, Omnicom Group, BBDO, IPG, Interpublic Group, Dentsu, Acxiom, Jonathan Nelson


Facebook scandal: Who is selling your personal data?

Data brokers such as Acxiom make millions of pounds a year selling access to your data.
Tags: Facebook, UK, News, Acxiom