Posts filtered by tags: Ad Fraud and Spam[x]


 

White Ops Reintroduces Itself as HUMAN, Signaling Cybersecurity Company’s Dedication to Protecting Enterprises from Bot Attacks

Rebrand reinforces HUMAN’s mission to protect the integrity of the internet by disrupting the economics of cybercrime NEW YORK — Since 2012, White Ops has been on a mission to protect enterprises from bot attacks to keep digital experiences human. Today, the company takes a leap forward by reintroducing itself as HUMAN. The new company name more authentically […] The post White Ops Reintroduces Itself as HUMAN, Signaling Cybersecurity Company’s Dedication to Protecting Enterprises from Bot Attac...
Tags: New York, Advertising, Press Releases, Human, Online Media, White Ops, Ad & Media Strategies, Online Advertising Challenges, Ad Fraud and Spam, Advertising Fraud, White Ops Rebranding, HUMAN Signaling Cybersecurity Company


Smart AdServer Achieves Top Ranking in “Most Secure Ad Platforms” of 2020 According to Recent Analysis by Confiant

Global Independent Adtech Platform Credits Advanced Ad Security Technology and Strict New Client Standards According to advertising security leader, Confiant, Smart AdServer was shown to have the lowest security violations rate amongst sell side platforms in 2020. Building upon its 2020 Demand Quality Report data, which includes more than 100 platforms across 650 million impressions […] The post appeared first on Ad Tech Daily.
Tags: Advertising, Press Releases, Ad & Media Strategies, Online Advertising Challenges, Ad Operations, Digital Intelligence, Ad Networks and Platforms, Ad Serving, Smart AdServer, Ad Fraud and Spam, Confiant, Ad Platforms, Advertising Security, Global Independent Adtech, Confiant Smart AdServer


Smart and White Ops Partner To Safeguard Digital Advertising from Fraud and Abuse

White Ops Advertising Integrity provides Smart with protection against ad fraud across all possible devices, formats and buying models, including integrations in the CTV/OTT segment NEW YORK & PARIS — Smart, the independent ad tech platform, and White Ops, the global leader in collective protection against sophisticated bot attacks and fraud, today announced a partnership to […] The post Smart and White Ops Partner To Safeguard Digital Advertising from Fraud and Abuse appeared first on Ad Tech D...
Tags: Advertising, Press Releases, Online Media, Media Buying, White Ops, New York Paris, Ad & Media Strategies, Online Advertising Challenges, Ad Networks and Platforms, Ad Fraud and Spam, Advertising Fraud, Invalid Traffic, CTV OTT, White Ops Advertising Integrity, Smart Ad Server, Safeguard Digital Advertising


White Ops Research Reveals Prevalence and Impact of Marketing Fraud on U.S. Businesses

2021 Benchmark Report Shows Marketing Fraud Is a Bigger Problem Than Marketing Leaders Realize, With Two-Thirds of Respondents Experiencing Fraud in the Past Year NEW YORK — White Ops, the global leader in collective protection against sophisticated bot attacks and fraud, today published its 2021 Marketing Fraud Benchmarking Survey and Report. Insights were collected from 129 […] The post White Ops Research Reveals Prevalence and Impact of Marketing Fraud on U.S. Businesses appeared first on Ad ...
Tags: New York, Advertising, Press Releases, Online Media, Digital Marketing, Media Buying, White Ops, Ad & Media Strategies, Online Advertising Challenges, Advertising Reports and Studies, Digital Intelligence, Ad Fraud and Spam, Marketing Fraud, Impact of Marketing Fraud on U S Businesses


Flashtalking Acquires Protected Media To Offer Verification Capabilities Across All Platforms

Acquisition immediately provides advertisers new levels of protection at scale with operational efficiencies LONDON, UK: Flashtalking, the leading global independent platform for ad management, data-driven creative, and unified insights, has acquired anti-fraud innovator Protected Media. The deal will enable Flashtalking to provide brands with comprehensive verification capabilities across Desktop, Mobile Web and In-App, at scale. […] The post Flashtalking Acquires Protected Media To Offer Verif...
Tags: Advertising, Press Releases, Media Buying, London UK, Ad & Media Strategies, Online Advertising Challenges, Ad Operations, Ad Networks and Platforms, Flashtalking, Ad Fraud and Spam, Ad Management, Protected Media, Invalid Traffic Detection, Capabilities Across All Platforms


Aniview Partners with White Ops to Fend Off Sophisticated Bot Attacks and Safeguard the Integrity of Video Advertising

Partnership Delivers New Avenue for Publishers and Advertising Networks to Protect their Inventory with White Ops Advertising Integrity via Aniview’s Platform NEW YORK — Aniview, a leading provider of holistic end-to-end ad-serving solutions for publishers, announced a new partnership with White Ops, the global leader in collective protection against sophisticated bot attacks and fraud. Aniview’s platform […] The post Aniview Partners with White Ops to Fend Off Sophisticated Bot Attacks and Safe...
Tags: New York, Advertising, Video Ads, Press Releases, Video Advertising, White Ops, Ad & Media Strategies, Online Advertising Challenges, Ads by Creative, Ads Taxonomy, Ad Products, Ad Serving, Ad Fraud, Ad Fraud and Spam, White Ops Advertising Integrity, Advertising Integrity


White Ops is the First Company to Receive MRC Accreditation for Both Pre-Bid and Post-Bid Invalid Traffic Detection and Mitigation Across Desktop, Mobile Web, Mobile In-App and Connected TV

White Ops Extends Leadership in Protecting the Advertising Ecosystem from Sophisticated Bot Attacks With Additional Accreditation of its Advertising Integrity Solution NEW YORK — White Ops, the global leader in collective protection against sophisticated bot attacks and fraud, today announced that it has become the first company to be granted Media Rating Council (MRC) accreditation […] The post White Ops is the First Company to Receive MRC Accreditation for Both Pre-Bid and Post-Bid Invalid Tra...
Tags: Advertising, Press Releases, Mrc, White Ops, Ad & Media Strategies, Online Advertising Challenges, Digital Intelligence, Ad and Media Verification, Ad Fraud and Spam, Invalid Traffic, First Company, Advertising Integrity Solution NEW YORK White Ops


White Ops Announces Acquisition by Goldman Sachs Merchant Banking, ClearSky Security, and NightDragon

Acquisition Will Further Accelerate White Ops’ Growth and Expansion in New Markets NEW YORK — White Ops (“White Ops” or the “Company”), a global leader in protecting enterprises and internet platforms from digital fraud and abuse, announced its acquisition by Goldman Sachs Merchant Banking Division, in partnership with ClearSky Security and NightDragon (together, the “Sponsors”). The […] The post White Ops Announces Acquisition by Goldman Sachs Merchant Banking, ClearSky Security, and NightDrago...
Tags: New York, Advertising, Press Releases, Online Media, Digital Marketing, White Ops, Ad & Media Strategies, Online Advertising Challenges, Ad and Media Verification, Goldman Sachs Merchant Banking Division, Ad Fraud and Spam, Advertising Fraud, ClearSky Security, Goldman Sachs Merchant Banking, NightDragon, Goldman Sachs Merchant Banking ClearSky Security


White Bullet Launches Intellectual Property Infringement Platform to Help Combat Piracy

London, UK: White Bullet has already stopped millions of dollars of ad spend from funding piracy by collaborating with brands, advertisers, regulators and rights owners. It has now launched the Intellectual Property Infringement Platform (IPIP) as its flagship anti-piracy service, designed to make the job of detecting fraudulent content easier. Static lists of infringing websites […] The post White Bullet Launches Intellectual Property Infringement Platform to Help Combat Piracy appeared first o...
Tags: Advertising, Press Releases, Online Media, London UK, Ad & Media Strategies, Online Advertising Challenges, Ad Products, Ad Fraud and Spam, Intellectual Property Protection, Fraudulent Content, White Bullet, Intellectual Property Infringement Platform IPIP


Adjust Joins Adobe Exchange Partner Program to Enhance App Marketing Measurement, Fraud Prevention and Reporting for Digital Advertisers

New data integration enables Adobe Experience Cloud customers to seamlessly and securely use Adjust’s app marketing platform as a single source of truth for performance marketing across channels SAN FRANCISCO — Global app marketing platform Adjust today announced a premier-level partnership and technology integration with Adobe, as part of the Adobe Exchange program. By combining […] The post Adjust Joins Adobe Exchange Partner Program to Enhance App Marketing Measurement, Fraud Prevention and R...
Tags: Adobe, Advertising, San Francisco, Press Releases, Mobile Advertising, App Marketing, Adjust, Digital Marketing, Ad & Media Strategies, Online Advertising Challenges, Digital Intelligence, Ad Fraud and Spam, Mobile App Data, Ad Measurement, Adobe Exchange, Ad Fraud Prevention


White Ops Expands Partnership With Snowflake to Launch Fraud Protection Datasets on Snowflake Data Marketplace

Kargo Operationalizes White Ops Fraud Protection Insight With Snowflake NEW YORK — White Ops, the global leader in collective protection against sophisticated bot attacks and fraud, today announced that it will deploy its customer datasets on Snowflake Data Marketplace providing digital customer journey focused professionals with immediate and scalable access to detailed insights to visualize and stop fraudulent […] The post White Ops Expands Partnership With Snowflake to Launch Fraud Protection...
Tags: Advertising, Press Releases, Mobile Advertising, User Privacy, Online Media, Ad & Media Strategies, Online Advertising Challenges, Digital Intelligence, Ad Products, Ad Fraud, Ad Fraud and Spam, WhiteOps, Customer Datasets, Snowflake Data Marketplace


clean.io Partners with Index Exchange to Expand Malvertising Protection for Publishers and Consumers

BALTIMORE — clean.io, the rapidly emerging global leader in malvertising prevention for publishers and platforms, and Index Exchange, one of the world’s largest independent ad exchanges, today announced a partnership that further ensures the ad exchange’s existing commitment to combating malvertising on behalf of publishers and consumers. As Index Exchange continues to scale its omnichannel capabilities, […] The post clean.io Partners with Index Exchange to Expand Malvertising Protection for Pub...
Tags: Featured, Advertising, Press Releases, Malvertising, Baltimore, Ad & Media Strategies, Online Advertising Challenges, Digital Intelligence, Ad Networks and Platforms, Ad Products, Ad and Media Verification, Ad Fraud and Spam, Index Exchange, Clean.io, cleanAD


Tappx Leads AdTech Industry for App-Ads.txt Adoption

– 42matters ranks Tappx as 2nd most listed direct ad partner in Google Play – Barcelona, Spain – Tappx, a leading AdTech company delivering digital advertising solutions for mobile, OTT and desktop, was ranked as the second most listed Direct Ad Partner for Google Play apps which have adopted app-ads.txt to help fight app inventory […] The post appeared first on Ad Tech Daily.
Tags: Google Play, Advertising, Press Releases, Mobile Advertising, Digital Marketing, Media Buying, Ad & Media Strategies, Online Advertising Challenges, Digital Intelligence, Ad Products, Mobile App Monetization, Ad Fraud and Spam, Advertising Fraud, Tappx, App-ads.txt, App Inventory Fraud


Index Exchange Partners with White Ops to Deliver Invalid Traffic Protection Against Sophisticated Bots Across All Global Inventory Channels

White Ops Advertising Integrity helps scale Index Exchange’s commitment to invalid traffic protection and adds fraud protection to video, in-app and CTV inventory LONDON – Index Exchange (IX), one of the world’s largest independent ad exchanges, and White Ops, the global leader in collective protection against sophisticated bot attacks and fraud, today announced an expanded partnership that enhances Index […] The post Index Exchange Partners with White Ops to Deliver Invalid Traffic Protection A...
Tags: London, Advertising, Press Releases, White Ops, Ad & Media Strategies, Online Advertising Challenges, Ad Networks and Platforms, Ad Fraud, Ad Fraud and Spam, Index Exchange, Index Exchange Partners, Across All Global Inventory Channels


TrafficGuard Appoints Jennifer Burrington as Senior Vice President of Sales to Lead Company’s Expansion Across North America

Burrington will leverage more than 20 years of experience in the mobile and digital advertising technology industries to accelerate growth of TrafficGuard’s North American customer base Today, leading ad fraud prevention specialist, TrafficGuard, announced its appointment of Jennifer Burrington as Senior Vice President of Sales for North America to further scale the company’s customer base in the region. […] The post TrafficGuard Appoints Jennifer Burrington as Senior Vice President of Sales to ...
Tags: Advertising, Press Releases, North America, Burrington, Ad & Media Strategies, Online Advertising Challenges, People in Ad Tech, Ad Fraud, Ad Fraud and Spam, Jennifer Burrington, Trafficguard, Lead Company 's Expansion Across North America


White Ops Receives Investment from Goldman Sachs Merchant Banking Division and ClearSky Security to Support Next Phase of Growth

Investment will further accelerate White Ops’ growth and expansion in new markets NEW YORK — White Ops (“White Ops” or the “Company”), the global leader in bot mitigation and fraud protection, announced the completion of an investment by Goldman Sachs Merchant Banking Division and ClearSky Security to support the Company in its next phase of growth. […] The post White Ops Receives Investment from Goldman Sachs Merchant Banking Division and ClearSky Security to Support Next Phase of Growth appear...
Tags: New York, Advertising, Cybercrime, Press Releases, Goldman Sachs, Company, White Ops, Ad & Media Strategies, Online Advertising Challenges, Digital Intelligence, Ad Products, Ad and Media Verification, Goldman Sachs Merchant Banking Division, Ad Fraud, Ad Fraud and Spam, ClearSky Security


93% of Mobile Transactions Blocked as Fraudulent in 2019 Says New Report on Mobile Ad Fraud by Upstream

98,000 malicious Android apps and 43 million infected devices in 20 countries 32% of most malicious apps still available on Google Play London- 93 percent of total mobile transactions in 20 countries were blocked as fraudulent in 2019 according to a report on the state of malware and mobile ad fraud released by mobile technology […] The post 93% of Mobile Transactions Blocked as Fraudulent in 2019 Says New Report on Mobile Ad Fraud by Upstream appeared first on Ad Tech Daily.
Tags: Advertising, Press Releases, Upstream, Ad & Media Strategies, Online Advertising Challenges, Advertising Reports and Studies, Digital Intelligence, Ad Fraud and Spam, Mobile Ad Fraud, Advertising Fraud, The Invisible Digital Threat, Google Play London


Adjust Bolsters Global Sales Team With Senior Appointments Of Bill Kiriakis And Silvia Buermann

Berlin / San Francisco, — Adjust, the industry leader in mobile measurement, fraud prevention and cybersecurity, announced two new senior appointments to its global sales teams. Bill Kiriakis joins as SVP Global Sales, and Silvia Buermann as VP Global Sales Operations. They each bring over 20 years of sales experience in digital marketing analytics from leadership positions at several big […] The post Adjust Bolsters Global Sales Team With Senior Appointments Of Bill Kiriakis And Silvia Buermann...
Tags: Advertising, Cybersecurity, Press Releases, Adjust, Online Media, Berlin San Francisco, Ad & Media Strategies, Online Advertising Challenges, Digital Intelligence, People in Ad Tech, Ad and Media Verification, Ad Fraud, Ad Fraud and Spam, Mobile Measurement, Bill Kiriakis, Silvia Buermann


Juniper Research: Advertising Fraud Losses to Reach $42 Billion in 2019, Driven by Evolving Tactics by Fraudsters

BASINGSTOKE, England — A new study from Juniper Research forecasts advertisers will lose $42 billion of ad spend globally this year to fraudulent activities committed via online, mobile and in-app advertising. This is a 21% increase from the $35 billion lost to advertising fraud in 2018. This growth will be driven by increasingly sophisticated techniques being implemented […] The post Juniper Research: Advertising Fraud Losses to Reach $42 Billion in 2019, Driven by Evolving Tactics by Fraudster...
Tags: Advertising, Press Releases, Juniper Research, Ad & Media Strategies, Online Advertising Challenges, Advertising Reports and Studies, Digital Intelligence, Ad Fraud and Spam, BASINGSTOKE England


Report from ANA and White Ops Shows War on Ad Fraud is Succeeding

Measures Designed to Block Fraudulent Impressions Are Working PHOENIX — Economic losses due to bot fraud are expected to total $5.8 billion globally this year, but for the first time ever more fraud will be stopped in 2019 than will succeed, according to the fourth Bot Baseline report from White Ops and the ANA (Association […] The post Report from ANA and White Ops Shows War on Ad Fraud is Succeeding appeared first on Ad Tech Daily.
Tags: Advertising, Press Releases, Ana, Online Media, Association of National Advertisers, White Ops, Ad & Media Strategies, Online Advertising Challenges, Advertising Reports and Studies, Digital Intelligence, Ad Fraud, Ad Fraud and Spam, Advertising Fraud, ANA Association


Impremedia Renews Commitment to Combat Ad Fraud with Recertification for TAG Certified Against Fraud Seal

NEW YORK — Impremedia, the Hispanic content leader in the U.S., has renewed its commitment to combating invalid traffic and ad fraud in the digital advertising industry by achieving the TAG Certified Against Fraud Seal from the Trustworthy Accountability Group for the second straight year. Impremedia Renews Commitment to Combat Ad Fraud By receiving TAG […] The post Impremedia Renews Commitment to Combat Ad Fraud with Recertification for TAG Certified Against Fraud Seal appeared first on Ad Tech...
Tags: New York, Advertising, Press Releases, Online Media, Media Buying, Ad & Media Strategies, Online Advertising Challenges, Ad and Media Verification, Ad Fraud, Ad Fraud and Spam, Trustworthy Accountability Group, Invalid Traffic, TAG certification, impreMedia, Tag Certified Against Fraud, Impremedia Renews Commitment


Adjust Introduces User-Level Ad Revenue Reporting

App Publishers Gain Valuable Data Insights into LTV and ARPU with  New Ability to Target and Retarget Budget on “Ad Whales” and Improve Cross Promotion San Francisco and Berlin – Adjust, the industry leader in mobile measurement and fraud prevention, launched User-Level Ad Revenue reporting in collaboration with the ad mediation platforms ironSource and Fyber. This release enables app […] The post Adjust Introduces User-Level Ad Revenue Reporting appeared first on Ad Tech Daily.
Tags: Berlin, Advertising, San Francisco, Press Releases, Mobile Advertising, Adjust, Online Media, In-app Advertising, LTV, Ad & Media Strategies, Online Advertising Challenges, Ads Taxonomy, Digital Intelligence, Ad Fraud and Spam, Mobile Ad Fraud, Ads by Display


Adjust Raises The Bar With A New Industry Standard In The Global Fight Against Mobile Ad Fraud

New methodology designed to bring greater authenticity of ad clicks and more transparency to the mobile industry San Francisco and Berlin – Adjust, the industry leader in mobile measurement and fraud prevention, unveiled a groundbreaking new standard in the fight against mobile ad fraud: Click Validation Through Proof of Impression. With fraud estimated to represent in excess […] The post Adjust Raises The Bar With A New Industry Standard In The Global Fight Against Mobile Ad Fraud appeared firs...
Tags: Berlin, Advertising, San Francisco, Press Releases, Mobile Advertising, Adjust, Ad & Media Strategies, Online Advertising Challenges, Ad Fraud and Spam, Mobile Ad Fraud, Mobile Measurement, Click Validation, Global Fight Against Mobile Ad Fraud


Cybersecurity Company CHEQ Raises $5 Million to Replace Ad Verification Tech with Fully Autonomous Brand-Safety System

Led by Battery Ventures, the investment round will be used to continue CHEQ’s work to utilize AI and Natural Language Processing to prevent unsafe brand placements and ad fraud in real time NEW YORK – Cybersecurity company CHEQ announced the closing of $5M in Series A funding, which will help it enable digital advertisers to […] The post Cybersecurity Company CHEQ Raises $5 Million to Replace Ad Verification Tech with Fully Autonomous Brand-Safety System appeared first on Ad Tech Daily.
Tags: New York, Advertising, Cybersecurity, Press Releases, Ai, Battery Ventures, Natural Language Processing, NLP, Ad & Media Strategies, Ad Viewability, Online Advertising Challenges, Digital Intelligence, Ad Products, Ad and Media Verification, Ad Verification, Ad Fraud


Creative Clicks Taps Protected Media to Eliminate Ad Fraud

Protected Media’s technology brings transparency and peace of mind to Creative Click’s supply and demand side partners who benefit from fraud-free traffic and advertising New York, NY – Creative Clicks, the world’s leading data-driven marketing platform for mobile and beyond, has implemented Protected Media’s fraud detection and prevention solutions to clean up their ad inventory […] The post Creative Clicks Taps Protected Media to Eliminate Ad Fraud appeared first on Ad Tech Daily.
Tags: Advertising, Press Releases, Mobile Advertising, New York Ny, Ad & Media Strategies, Online Advertising Challenges, Ad Fraud, Ad Fraud and Spam, Advertising Fraud, Protected Media, Creative Clicks


Kind Ads Proposes Reputational Solution to Combat Fake Ads

Kind Ads is a platform for serving ethical ads that respect user privacy. In the wake of the fake ads scandal that has led to lawsuits against Facebook, Kind Ads is proposing to “make the internet kind again”. Kind Ads, a platform that connects advertisers and publishers, has proposed an innovative solution to combat fraudulent […] The post appeared first on Ad Tech Daily.
Tags: Advertising, Press Releases, Ad & Media Strategies, Online Advertising Challenges, Ad Networks and Platforms, Ad Products, Ad Fraud and Spam, Advertising Fraud, Fake News, Kind Ads, Facebook Kind Ads


Cheetah Mobile Boosts Traffic Quality and ROI on Ad Spend with Protected Media’s Ad Fraud Detection and Prevention

Cheetah Mobile Selects Protected Media to Eliminate Fraud on Cheetah Mobile’s Apps and Third Party Apps on MediaLink New York City, NY –  Cheetah Mobile Inc. (NYSE: CMCM), the leading developer of mission-critical mobile utility and security applications has implemented Protected Media’s fraud detection and prevention solutions to identify and mitigate in-app advertising fraud and […] The post Cheetah Mobile Boosts Traffic Quality and ROI on Ad Spend with Protected Media’s Ad Fraud Detection and...
Tags: Advertising, Press Releases, Mobile Advertising, Cheetah Mobile, Fraud Detection, New York City NY, MediaLink, Ad & Media Strategies, Online Advertising Challenges, Ad Products, Ad Fraud and Spam, Advertising Fraud, Cheetah Mobile Inc, Protected Media, Ad Fraud Detection and Prevention, Eliminate Fraud on Cheetah Mobile


Adjust Releases Latest Mobile Fraud Insights Reveal Fraud Rates Nearly Doubled Compared to 2017

Damage Pegged at $4.9 Billion; Some Advertisers Losing Up to 80% of Ad Budget San Francisco and Berlin – Berlin-based global mobile measurement leader Adjust today published new data findings on mobile ad fraud and released a comprehensive international mobile fraud guide. Adjust measured 3.43 billion app installs and 350+ billion events, processing and analyzing 125 […] The post Adjust Releases Latest Mobile Fraud Insights Reveal Fraud Rates Nearly Doubled Compared to 2017 appeared first on Ad ...
Tags: Advertising, San Francisco, Press Releases, Mobile Advertising, Adjust, Online Media, Berlin Berlin, Ad & Media Strategies, Online Advertising Challenges, Advertising Reports and Studies, Digital Intelligence, Ad Products, Ad Fraud, Ad Fraud and Spam, Mobile Ad Fraud, Mobile Measurement


Protected Media Announced as Red Herring European Top 100 Winner

New York City, New York – Protected Media, a leading provider of solutions that bring transparency to digital advertising and eliminate fraud, has been selected as a winner for Red Herring’s Top 100 Europe award, a prestigious list honoring the year’s most promising private technology ventures from the European business region. ”Our growth is a […] The post Protected Media Announced as Red Herring European Top 100 Winner appeared first on Ad Tech Daily.
Tags: Europe, Advertising, Press Releases, New York City New York, Ad & Media Strategies, Online Advertising Challenges, Ad Products, Ad and Media Verification, Red Herring, Ad Fraud, Ad Fraud and Spam, Protected Media, Advertising Transparency, Red Herring 100 Europe


Sovrn First ‘Support’ Certified Company Under IAB UK Gold Standard

London: Sovrn, which helps more than 20,000 independent online publishers succeed, today announced it has become the first adtech company to achieve certification for the Internet Advertising Bureau’s (IAB) UK Gold Standard in the ‘support’ category, and the fourth company to be verified for the seal. Designed to raise standards in digital advertising, and address […] The post Sovrn First ‘Support’ Certified Company Under IAB UK Gold Standard appeared first on Ad Tech Daily.
Tags: London, Advertising, Press Releases, Online Media, Iab, Internet Advertising Bureau, Ad & Media Strategies, Online Advertising Challenges, Digital Intelligence, Ad Products, Ad Fraud, Ad Fraud and Spam, Sovrn, Ads.txt, Iab UK Gold Standard