Posts filtered by tags: Ad & Media Strategies[x]


 

H Code Officially Introduces B Code, a New Digital Entity Focused on Driving Authentic Marketing for Black Audiences

The company also releases the Black Digital Fact Pack, the first in-depth analysis of Black American’s online behaviors and attitudes following a tumultuous year SANTA MONICA, Calif. — H Code, the leading multicultural digital media company, today announces the launch of B Code, a new entity focused on developing solutions for advertisers and agencies to reach, […] The post H Code Officially Introduces B Code, a New Digital Entity Focused on Driving Authentic Marketing for Black Audiences appear...
Tags: Advertising, Press Releases, Digital Marketing, Ad & Media Strategies, Digital Intelligence, Ad Groups & Agencies, Ad Products, B Code, Black Digital Fact Pack, H Code, Multicultural Digital Media Company, Driving Authentic Marketing for Black Audiences


Viant Licenses TiVo’s TV Viewership Data to Expand TV Targeting and Measurement Capabilities

IRVINE, Calif. — Viant Technology Inc.(NASDAQ: DSP), a leading people-based advertising software company, today announced that Viant has entered into a license agreement with TiVo®, the company that brings entertainment together and a wholly-owned subsidiary of Xperi Holding Corporation (Nasdaq: XPER), integrating TiVo’s linear TV viewership data feed into Adelphic® advertising software. The real-time television tune-in and ad […] The post Viant Licenses TiVo’s TV Viewership Data to Expand TV Ta...
Tags: Advertising, Video Ads, Press Releases, Tivo, DSP, Viant, Irvine, Ad & Media Strategies, Ads by Creative, Ads Taxonomy, TV & Cable Advertising, Viant Technology, Linear TV, Xperi Holding Corporation, Viant Licenses TiVo, Calif Viant Technology Inc


Ad.net Partners with Clarion Capital Partners to Scale Its Marketplace Through Strategic Acquisitions and Continued Organic Growth

NEW YORK — Clarion Capital Partners, LLC (“Clarion”) announced today that it has completed a strategic investment in Ad.net, Inc (”Ad.net”), a leading provider of digital performance advertising through intent-driven marketing for leading brands and agencies. Jon Waterman, Ad.net’s CEO and founder, will maintain a significant ownership stake in the Company and will continue as […] The post Ad.net Partners with Clarion Capital Partners to Scale Its Marketplace Through Strategic Acquisitions and C...
Tags: Advertising, Press Releases, Online Media, Media Buying, Company, Ad & Media Strategies, Ad Networks and Platforms, Performance Advertising, Clarion Capital Partners, Jon Waterman, Ad.net, NEW YORK Clarion Capital Partners LLC, Ad net Inc


Ad Results Media Continues Robust Expansion in Key Markets With Five Senior Additions to Client and Creative Teams

The branded audio trailblazer fuels strategic growth in Austin, Boston, Houston, Los Angeles and San Diego markets with the addition of team members boasting over 60 years of combined industry experience HOUSTON — Today Ad Results Media (ARM), a leader in personality-driven audio advertising, announced the addition of five key team members across its network of Austin, […] The post Ad Results Media Continues Robust Expansion in Key Markets With Five Senior Additions to Client and Creative Teams ...
Tags: Advertising, Austin, San Diego, Press Releases, Houston, Online Media, Audio Ads, Media Buying, Ad & Media Strategies, Ads by Creative, Ads Taxonomy, Digital Intelligence, People in Ad Tech, Audio Advertising, Ad Results Media, Austin Boston Houston Los Angeles


Zeotap Launches Google Customer Match Integration to Drive Addressability in a Post-Cookie World

New API integration delivers 79% higher CTR and 67% higher CVR than non-audience traffic[1] Zeotap, the leading Customer Data Platform, has launched a new integration with Google Customer Match, enabling marketers to leverage their first-party data to engage audiences at scale across Google Search, Shopping, Gmail, YouTube and Display.[2] In doing so, the new integration […] The post Zeotap Launches Google Customer Match Integration to Drive Addressability in a Post-Cookie World appeared first o...
Tags: Google, Featured, Advertising, Press Releases, Ad Targeting, Zeotap, Online Media, Digital Marketing, Media Buying, Ad & Media Strategies, Ad Operations, Ad Products, Google Customer Match, Customer Data Platform, Cookieless Targeting, Post Cookie World


The Mobile-First Generation: Gen Z Is Heavily Into Mobile Gaming, Shopping, and Social Media, Finds Tapjoy’s New Modern Mobile Gamer Report™

Survey of mobile consumers between the ages of 18-24 reveals that 68% shop on mobile 1-4 times a week and 86% use mobile as a gaming platform SAN FRANCISCO — New research from Tapjoy (www.tapjoy.com), a leading mobile advertising and app monetization company, shows that members of Generation Z are extremely tuned in to the […] The post The Mobile-First Generation: Gen Z Is Heavily Into Mobile Gaming, Shopping, and Social Media, Finds Tapjoy’s New Modern Mobile Gamer Report™ appeared first on Ad ...
Tags: Advertising, San Francisco, Mobile Gaming, Press Releases, Mobile Advertising, Online Media, Digital Marketing, Media Buying, Tapjoy, Ad & Media Strategies, Advertising Reports and Studies, Digital Intelligence, Generation Z, App Monetization, Social Media Finds Tapjoy


MOLOCO Launches Dynamic Creative for Programmatic Mobile Advertising

Automatically builds, deploys, and optimizes ad creative for programmatic ad campaigns across the industry’s leading ad networks, marketplaces, and exchanges REDWOOD CITY, CA — MOLOCO (www.moloco.com), a leader in machine learning and growth solutions for mobile marketers, announced today the launch of Dynamic Creative for programmatic advertising. MOLOCO’s Dynamic Creative automatically designs, deploys and optimizes […] The post MOLOCO Launches Dynamic Creative for Programmatic Mobile Advertis...
Tags: Advertising, Press Releases, Mobile Advertising, Media Buying, Redwood City, Ad & Media Strategies, Ad Products, Programmatic Buying, Programmatic Advertising, Moloco, Programmatic Mobile Advertising


TripleLift and GroupM Join Forces to Drive Ad Spend to Minority-Owned Publishers

Effort Directs Programmatic Ad Dollars To Black, Latinx, AAPI and LGBTQ+ Owned Companies NEW YORK — TripleLift, one of the fastest-growing ad tech companies in the world, and GroupM, the world’s largest buyer of media, have partnered on TripleLift’s “Underrepresented Voices” Exchange Traded Deal to help buyers direct more spend to minority-owned publishers. The initiative […] The post TripleLift and GroupM Join Forces to Drive Ad Spend to Minority-Owned Publishers appeared first on Ad Tech Daily...
Tags: New York, Advertising, Press Releases, WPP, Online Media, Ad Spend, Media Buying, Groupm, Ad & Media Strategies, Ad Groups & Agencies, Online Content Publishers, Ad Networks and Platforms, Monetization Strategy, TripleLift, GroupM Join Forces


AdPlayer.Pro Online Video Ad Tech Solutions Provider Introduces AMP Video Ads Kit 2.0

AdPlayer.Pro releases a massive upgrade to the company’s video ads solutions for AMP digital properties. AdPlayer.Pro, an international provider of advanced online video advertising solutions has introduced a significant functional upgrade to its video ad tech stack, specifically aimed at the smooth integration of video ads into AMP properties, called AMP Video Ads Kit 2.0. […] The post appeared first on Ad Tech Daily.
Tags: Advertising, Video Ads, Press Releases, AMP, Video Advertising, Online Media, Ad & Media Strategies, Ads by Creative, Ads Taxonomy, Ad Products, Adplayer.pro


Adverty Launches In-Play™ and In-Menu™ Ads in Magic Finger 3D and World Hockey Manager 2021

Leading in-game advertising specialist, Adverty AB (publ), today announces two new games launching in its network, which will include Adverty’s seamless In-Play™ and In-Menu™ formats for both branding and performance advertising to global audiences. First out is Magic Finger 3D from Lucky Kat Studios. With an amazing seamless integration of Adverty’s In-Play™ ads which include […] The post appeared first on Ad Tech Daily.
Tags: Advertising, Brand Advertising, Press Releases, Digital Marketing, Media Buying, Ad & Media Strategies, Ad Operations, Ads by Creative, Ads Taxonomy, Ad Products, Performance Advertising, In-game Advertising, Adverty, Adverty AB, Lucky Kat Studios With


The Trade Desk Appoints Joshua Smith as Senior Vice President, Chief Privacy and Product Counsel

NEW YORK — Global advertising technology leader The Trade Desk (NASDAQ: TTD) today announced the appointment of Joshua Smith as Senior Vice President, Chief Privacy and Product Counsel. Smith will report to Jay Grant, The Trade Desk’s Chief Legal Officer, and will be based in the company’s San Jose office. “The digital advertising industry is […] The post The Trade Desk Appoints Joshua Smith as Senior Vice President, Chief Privacy and Product Counsel appeared first on Ad Tech Daily.
Tags: New York, Advertising, San Jose, Press Releases, Smith, User Privacy, Online Media, Joshua Smith, Ad & Media Strategies, Online Advertising Challenges, Ad Networks and Platforms, People in Ad Tech, The Trade Desk, Trade Desk NASDAQ, Jay Grant


Cavai Appoints Andreas Akesson as Commercial Director for Spain, Portugal and Latin America

The appointment comes as the conversational cloud enjoys a strong growth trajectory in these regions London, UK: Cavai, the leading conversational advertising cloud has appointed Andreas Akesson as commercial director for Spain, Portugal and Latin America, to spearhead further growth in these regions. Andreas will work out of Barcelona, having already enjoyed a highly successful […] The post Cavai Appoints Andreas Akesson as Commercial Director for Spain, Portugal and Latin America appeared firs...
Tags: Advertising, Barcelona, Press Releases, Latin America, Online Media, London UK, Andreas, Spain Portugal, Ad & Media Strategies, Ad Products, People in Ad Tech, Cavai, Conversational Advertising, Andreas Akesson, Cavai Appoints Andreas Akesson


Inskin Media Makes Strategic Hires as It Furthers Its Mission to Maximise Attention and Impact in Digital Campaigns

London, UK: Inskin Media, which specialises in multi-screen, high impact digital brand advertising, has made two key appointments as it continues its global expansion. Dominic Tillson returns as Marketing Director, having previously spent eight years at Inskin, building up the business development and insights functions. Having previously led the marketing and insights team at Inskin, […] The post Inskin Media Makes Strategic Hires as It Furthers Its Mission to Maximise Attention and Impact in D...
Tags: Advertising, Brand Advertising, Press Releases, Online Media, London UK, Ad & Media Strategies, People in Ad Tech, Inskin Media, Inskin, Dominic Tillson, Fiona Maynard


Apptopia, Braze, and Skyscanner Release Trends and Predictions for Travel and Hospitality Industry

Global Consumers Getting Ready to Travel Again but Remain Cautious About Vaccinations and Health and Safety Measures LONDON – Braze, a comprehensive customer engagement platform, today revealed findings from its newest data report, Ready for Takeoff: 2021 Travel Industry Trends, Insights, and Strategies. The research includes findings from a survey of 9,500 consumers across 13 […] The post Apptopia, Braze, and Skyscanner Release Trends and Predictions for Travel and Hospitality Industry appeared...
Tags: Featured, Advertising, Press Releases, Skyscanner, Online Media, Digital Marketing, Media Buying, Ad & Media Strategies, Advertising Reports and Studies, Digital Intelligence, Apptopia, Braze, Apptopia Braze, LONDON Braze


Libsyn Announces Closing of AdvertiseCast Acquisition and $25 Million Equity Financing

PITTSBURGH — Liberated Syndication Inc. (OTCQB:LSYN) (“Libsyn” or the “Company”), the industry’s leading podcast hosting platform, today announced it has closed the previously announced acquisition of AdvertiseCast, LLC (“AdvertiseCast”). “We believe AdvertiseCast, a market leader in podcast advertising, is a perfect fit with Libsyn’s strategy to provide independent podcasters robust tools. In addition to host-read […] The post Libsyn Announces Closing of AdvertiseCast Acquisition and $25 Millio...
Tags: Advertising, Press Releases, Pittsburgh, Online Media, Audio Ads, Ad & Media Strategies, Ads by Creative, Ads Taxonomy, Online Content Publishers, Ad Products, Monetization Strategy, Libsyn, Podcast Monetization, Ad Revenue Optimization, Advertisecast, AdvertiseCast Acquisition


White Bullet Integrates With 4D to Enable Advertisers to Tap Into Targeted Inventory Whilst Protecting Brand Reputation

The cybersecurity and IP protection company and the contextual outcomes engine join forces to deliver brand-safe advertising at scale London, UK: Cybersecurity and IP protection expert, White Bullet, has integrated with leading self-service contextual outcomes engine, 4D, a division of Silverbullet. The integration, which is now live in 4D, enables advertisers to benefit from targeted […] The post White Bullet Integrates With 4D to Enable Advertisers to Tap Into Targeted Inventory Whilst Protect...
Tags: Advertising, Press Releases, Ad Targeting, Online Media, Media Buying, London UK, Ad & Media Strategies, Ad Operations, Ad Products, Brand Reputation, Brand Safety, Silverbullet, 4D, White Bullet


Novatiq Announces Supership Holdings Partnership to Scale Its Privacy-First Identity Solution Across Japan And APAC

LONDON — Novatiq, the only privacy-first identity solution to leverage first-party network operator intelligence, has today announced a significant commercial partnership with Supership Holdings. Supership is Japan’s leader in data-driven digital advertising. “By leveraging Novatiq’s technology, Supership will be able to develop a platform that enables cookie-independent targeting. By doing so, we will establish a […] The post Novatiq Announces Supership Holdings Partnership to Scale Its Privacy...
Tags: Japan, London, Advertising, Press Releases, User Privacy, Online Media, Media Buying, APAC, Ad & Media Strategies, Online Advertising Challenges, Digital Intelligence, Ad Products, Novatiq, Supership Holdings, Supership Holdings Supership, Supership


ActionIQ Partners with Neustar to Power Identity Resolution, Data Enrichment, and Omnichannel Activation

Partnership to improve customer acquisition and conversion rates, increase media efficiencies, and reduce costs RESTON, Va. & NEW YORK — Neustar Inc., a global information services and technology company and leader in identity resolution, and ActionIQ, the leading Enterprise Customer Data Platform (CDP) today announced a partnership across three critical capabilities: identity resolution, data enrichment, […] The post ActionIQ Partners with Neustar to Power Identity Resolution, Data Enrichment, ...
Tags: Advertising, Press Releases, Neustar, Digital Marketing, Ad & Media Strategies, Digital Intelligence, Ad Products, Actioniq, Identity Resolution, RESTON Va NEW YORK Neustar Inc, Enterprise Customer Data Platform


DoubleVerify Accelerates Global Publisher Push, Taps Mimi Wotring to Lead Publisher Sales and Client Services

Hailing from LiveRamp & Acxiom, Wotring will drive adoption of DV’s technology & services with publishers worldwide NEW YORK — DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced the appointment of Mimi Wotring, SVP, Publisher Sales & Client Services. In this new role, Wotring will lead commercial […] The post DoubleVerify Accelerates Global Publisher Push, Taps Mimi Wotring to Lead Publisher Sales and Client Services app...
Tags: New York, Advertising, Press Releases, SVP, Ad & Media Strategies, People in Ad Tech, Client Services, Ad and Media Verification, Ad Verification, Doubleverify, Wotring, Digital Media Measurement, Mimi Wotring, LiveRamp Acxiom Wotring


Dentsu Announces the Integration of Its Identity Resolution Platform, Merkury, with Salesforce’s Customer Data Platform

New solution enables brands to grow, enhance, and activate first-party customer data COLUMBIA, Md. — Dentsu and Merkle, dentsu international’s customer experience management (CXM) service line, announced it has completed the integration of Merkury, its identity resolution and data platform, into the Salesforce Customer Data Platform (CDP). Brands using Salesforce CDP will now be able to […] The post Dentsu Announces the Integration of Its Identity Resolution Platform, Merkury, with Salesforce’s ...
Tags: Advertising, Press Releases, Merkle, Salesforce, Ad Targeting, Digital Marketing, Dentsu, Ad & Media Strategies, Ad Operations, Digital Intelligence, Ad Products, Customer Data Platform, CXM, Merkury, COLUMBIA MD Dentsu, Salesforce Customer Data Platform CDP Brands


Quantcast Hires New Chief People Officer, Valerie Junger

Quantcast, a global advertising technology company, today announced the addition of Valerie Junger as the company’s Chief People Officer (CPO). Junger will draw on her deep human resources (HR) experience to help drive Quantcast’s continuing growth and support the company in its mission to achieve a free and open internet. Junger takes a comprehensive, results-oriented […] The post Quantcast Hires New Chief People Officer, Valerie Junger appeared first on Ad Tech Daily.
Tags: Advertising, Press Releases, Quantcast, Online Media, Digital Marketing, Media Buying, Ad & Media Strategies, People in Ad Tech, Junger, Advertising Technology, Valerie Junger


Merkle B2B Swells Gyro UK Creative Ranks with Senior Hire

Jo Webb joins as creative director alongside a raft of senior creative hires LONDON: Merkle, a leading technology-enabled, data-driven customer experience management (CXM) company and part of dentsu, announces that Gyro, the creative arm of Merkle B2B has appointed Jo Webb to the role of creative director. This is the latest in a raft of […] The post Merkle B2B Swells Gyro UK Creative Ranks with Senior Hire appeared first on Ad Tech Daily.
Tags: UK, London, Advertising, Press Releases, Merkle, Customer Experience Management, Digital Marketing, Dentsu, Ad & Media Strategies, Digital Intelligence, People in Ad Tech, CXM, Jo Webb


Clear Channel Launches Pride Campaign

Clear Channel launches Pride campaign showcasing personal messages of pride •       The #IAmProud campaign is rolling out across seven countries in Europe, including major cities in the UK during Pride events held throughout the summer •       The digital Out of Home campaign seeks to share positive messages after a challenging 18 […] The post Clear Channel Launches Pride Campaign appeared first on Ad Tech Daily.
Tags: Europe, UK, Advertising, Press Releases, Media Buying, Clear Channel, Ad & Media Strategies, Ooh Advertising, Pride Campaign


MiQ Launches New Programmatic Solution to Aid U.S. Multicultural Advertising

Company targets Hispanic market in initial focus, expanding Florida operations and appointing LATAM expert Amanda Abrarpour to drive efforts MIAMI — MiQ – global programmatic media partner – today announced the launch of their U.S. Hispanic and multicultural practices that will help advertisers best reach and engage U.S. multicultural audiences through more sophisticated, diverse data sets. […] The post MiQ Launches New Programmatic Solution to Aid U.S. Multicultural Advertising appeared first o...
Tags: Florida, Advertising, Press Releases, Online Media, Media Buying, Latam, Ad & Media Strategies, Ad Networks and Platforms, Ad Products, Hispanic Advertising, Miq, Multicultural Advertising, Aid U S Multicultural Advertising, Amanda Abrarpour


Aniview’s Video Ad Solution Doubles Jagran New Media’s Advertising Revenues

Aniview’s platform grants India’s top digital media company full transparency in its video ads and bolsters user experience NEW YORK — Aniview (https://www.aniview.com/), a leading provider of holistic end-to-end ad-serving solutions for publishers, partners with Jagran New Media, the digital arm of India’s flagship media group Jagran Prakashan Limited. With Aniview’s video ad player solution, Jagran New […] The post Aniview’s Video Ad Solution Doubles Jagran New Media’s Advertising Revenues app...
Tags: India, Advertising, Video Ads, Press Releases, Video Advertising, Online Media, Ad & Media Strategies, Ad Operations, Ads by Creative, Ads Taxonomy, Ad Products, Ad Serving, Monetization Strategy, Jagran New Media, Aniview, Solution Doubles Jagran New Media


Yieldmo Taps Industry All-Star Zach Rosen

Rosen joins Yieldmo to lead Supply Business NEW YORK — Yieldmo is proud to announce the addition of Zach Rosen to its leadership team as SVP, Global Supply Partnerships. Rosen will be responsible for leading the supply and business development team as well as drive strategy for building global supply partnerships and will report directly […] The post Yieldmo Taps Industry All-Star Zach Rosen appeared first on Ad Tech Daily.
Tags: Advertising, Press Releases, Online Media, Media Buying, Rosen, Ad & Media Strategies, Ad Networks and Platforms, People in Ad Tech, Yieldmo, Zach Rosen, NEW YORK Yieldmo, Yieldmo Taps Industry All Star


Cavai Helps Barcelo.com to Re-Engage North American Travellers with Caribbean Destinations in the Post-COVID Era

Cavai’s conversational cloud helped the resort and hotel chain re-engage with its main market and reawaken desire for travel by delivering more effective, personalised advertising London, UK: Cavai, the leading conversational advertising cloud has been collaborating with BMind, a strategic consultancy committed to enabling digital transformation, and its client Barceló, to drive phenomenal ROI on […] The post Cavai Helps Barcelo.com to Re-Engage North American Travellers with Caribbean Destinati...
Tags: Advertising, Marketing Strategy, Press Releases, Online Media, Digital Marketing, Media Buying, London UK, Ad & Media Strategies, Digital Intelligence, Ad Products, Barcelo, Cavai, Conversational Advertising


Kochava Announces Acquisition of DigiCenter

Collaboration Further Strengthens the Kochava Collective as a Valuable Resource for Marketers and Publishers to Drive Identity Resolution and Audience Enrichment SANDPOINT, Idaho — Kochava, the leading real-time data solutions company for omni-channel attribution and measurement, today announced the acquisition of DigiCenter, a leading provider of identity and cross-device graph data for marketers, publishers, and ad-tech […] The post Kochava Announces Acquisition of DigiCenter appeared first on...
Tags: Advertising, Press Releases, Online Media, Digital Marketing, Ad & Media Strategies, Digital Intelligence, Ad Products, Kochava, Identity Resolution, Digicenter, Valuable Resource for Marketers


Independent Study Shows LiveRamp’s Authenticated Traffic Solution Drives More Than 340% Return on Investment for Marketers

Global Adoption of ATS Cements its Position as Leading Post-Cookie Solution in Ecosystem, Surpassing 400 Publishers and 70 Platforms SAN FRANCISCO — LiveRamp® (NYSE: RAMP) the leading data connectivity platform, today announced its Authenticated Traffic Solution (ATS) has been adopted by hundreds of publishers, brands and platforms across the globe, including in the US, UK, France, Italy, […] The post Independent Study Shows LiveRamp’s Authenticated Traffic Solution Drives More Than 340% Return ...
Tags: Advertising, San Francisco, Press Releases, Ad Targeting, User Privacy, Online Media, Ad & Media Strategies, Online Advertising Challenges, Ad Operations, Liveramp, US UK France Italy, Cookieless Targeting, Authenticated Traffic Solution, Leading Post Cookie Solution


Dentsu Announces the Integration of Its Identity Resolution Platform, Merkury, with Salesforce’s Customer Data Platform

New solution enables brands to grow, enhance, and activate first-party customer data COLUMBIA, MD — Dentsu and Merkle, dentsu international’s customer experience management (CXM) service line, announced it has completed the integration of Merkury, its identity resolution and data platform, into the Salesforce Customer Data Platform (CDP). Brands using Salesforce CDP will now be able […] The post Dentsu Announces the Integration of Its Identity Resolution Platform, Merkury, with Salesforce’s Cust...
Tags: Advertising, Cybersecurity, Merkle, Salesforce, Media Buying, Dentsu, Ad & Media Strategies, Online Advertising Challenges, Digital Intelligence, Ad Groups & Agencies, Ad Networks and Platforms, Ad Fraud and Spam, Customer Data Platform, Xandr, Merkury, COLUMBIA MD Dentsu