Posts filtered by tags: Ad & Media Strategies[x]


 

Pacvue Brings its Award Winning eCommerce Advertising and Intelligence Platform to Instacart

Agencies and brands can now manage their Instacart Featured Products using Pacvue’s intelligent automation features, optimized keyword bidding, and robust reporting tools SEATTLE, W—Pacvue, the leading enterprise platform for brands, sellers, and agencies to manage eCommerce advertising, today announced full support for Instacart advertising. The expanded platform is one of the first to allow users […] The post Pacvue Brings its Award Winning eCommerce Advertising and Intelligence Platform to In...
Tags: Advertising, Press Releases, Seattle, Instacart, Online Media, Digital Marketing, Ad & Media Strategies, Digital Intelligence, Ad Products, Ecommerce Advertising, Instacart Advertising, Pacvue, Intelligence Platform, Instacart Featured Products


IPG Mediabrands Appoints Hermon Ghermay as First Global Chief Culture Officer

Ghermay to Define and Lead Global Cultural Efforts Across Agency Network, Rooted in Equity & Excellence in Newly Created Role NEW YORK — IPG Mediabrands announced the appointment of Hermon Ghermay as its first-ever Global Chief Culture Officer. In this newly created role, Ghermay will oversee the agency network’s cultural efforts including overseeing Diversity, Equity […] The post IPG Mediabrands Appoints Hermon Ghermay as First Global Chief Culture Officer appeared first on Ad Tech Daily.
Tags: New York, Advertising, Press Releases, Online Media, Digital Marketing, IPG, Interpublic Group, IPG Mediabrands, Ad & Media Strategies, Digital Intelligence, Ad Groups & Agencies, Hermon Ghermay, Marketing Investment, Ghermay


Truthify Adds Justin Wisz as CEO To Bring Emotion AI and Consumer Privacy to Mobile Polling and Advertising

Company closes private funding for $1.3 million with participation from Wisz NEW YORK — Truthify, the first mobile video platform that analyzes consumer emotions in real time on behalf of brands, announced today that it added Justin Wisz as CEO. “We’re very pleased to have Justin join and lead Truthify’s efforts” Wisz, co-founder and former […] The post Truthify Adds Justin Wisz as CEO To Bring Emotion AI and Consumer Privacy to Mobile Polling and Advertising appeared first on Ad Tech Daily.
Tags: New York, Advertising, Video Ads, Press Releases, Mobile Advertising, Justin, Ad & Media Strategies, Ads by Creative, Ads Taxonomy, Digital Intelligence, Ad Networks and Platforms, Consumer Privacy, Wisz, Justin Wisz, Emotion Ai, Mobile Video Platform


Valassis Launches Illumis™, Integrating Technology and Media Proven to Accelerate Commerce

Forrester Report Showcases 110% Revenue Increase for Marketers Using Illumis LIVONIA, Mich.: Valassis, a Vericast business and the leader in marketing technology and consumer engagement, introduces Illumis™, a transformative marketing platform that combines best-in-class technologies, innovative media and robust intelligence, to enable marketers with the ability to directly tie insights-led strategies to high-performing consumer engagement. […] The post Valassis Launches Illumis™, Integrating Te...
Tags: Advertising, Press Releases, Digital Marketing, Livonia, Ad & Media Strategies, Valassis, Digital Intelligence, Illumis, Transformative Marketing, Vericast


BBC Global News Renews Teads as Exclusive Outstream Partner

Global Media Platform signed as long term supplier of the world’s most trusted international news broadcaster  London, UK: Teads, The Global Media Platform, and BBC Global News, the BBC’s commercially funded international 24-hour news platform, announce an exclusive partnership to more effectively power the monetization of editorial content through video and display advertising. Teads will […] The post appeared first on Ad Tech Daily.
Tags: Advertising, Bbc, Press Releases, Online Media, London UK, Ad & Media Strategies, Online Content Publishers, Monetization Strategy, Video Platforms, Teads, BBC Global, BBC Global News, Global Media Platform, BBC Global News Renews Teads


Nonio Selects Xandr’s Technology Platform

Technology Enables Leading Portuguese media alliance to offer scale and unlock the power of first-party data LISBON, Portugal — Xandr, AT&T’s advanced advertising company and leading Portuguese media alliance Nonio, today announced that members of Nonio alliance will adopt Xandr’s strategic selling platform Xandr Monetize. Nonio is the largest media alliance in Portugal, representing 85% […] The post Nonio Selects Xandr’s Technology Platform appeared first on Ad Tech Daily.
Tags: Advertising, Portugal, Lisbon, Digital Marketing, Ad & Media Strategies, Digital Intelligence, Ad Products, Xandr, Nonio, Xandr Monetize, Portugal Xandr AT T, Xandr Monetize Nonio


TripleLift Adds Ben Winkler as First Ever SVP, Agency Strategy, to Accelerate the Next Phase of It’s Pivot to an Omni-Channel Business

Industry veteran joins from OMD to increase product innovation in partnership with agency leaders. TripleLift, one of the fastest-growing ad tech companies in the world, announced the hiring of Ben Winkler as Senior Vice President, Agency Strategy.  The role was created in response to four years of consecutive growth greater than 70%. TripleLift’s trajectory is […] The post TripleLift Adds Ben Winkler as First Ever SVP, Agency Strategy, to Accelerate the Next Phase of It’s Pivot to an Omni-Chan...
Tags: Advertising, Press Releases, Omd, Ad & Media Strategies, Ad Groups & Agencies, People in Ad Tech, TripleLift, Omni-channel Strategy, Ben Winkler, Omni Channel Business


CitrusAd Unleashes Banner X for Grocery eCommerce

Banner X Marks the Desired Spot for Online Brands NEW YORK — CitrusAd unleashes Banner X on their retail media platform in the USA which provides brands and retailers with click through rates that are on average 10 to 30 times traditional display media. “Banner X ad placements offer the ability to present hyper-relevant, targeted […] The post CitrusAd Unleashes Banner X for Grocery eCommerce appeared first on Ad Tech Daily.
Tags: Usa, Advertising, Press Releases, Online Media, Digital Marketing, Shopping Ads, Ad & Media Strategies, Ad Operations, Ads by Creative, Ads Taxonomy, Ad Products, Rich Media Ads, Ad Serving, Retail Advertising, Citrusad, Banner X


AdLedger Announces CryptoRTB Protocol For Digital Advertising

MadHive Donates Open Source Cryptographic Toolset For OpenRTB To Consortium NEW YORK — AdLedger, the non-profit consortium building open standards that leverage blockchain and cryptography in digital advertising, today announced its CryptoRTB protocol to address widespread industry problems. The open-source technology injects cryptographic tools such as digital signatures into OpenRTB protocol to identify illegitimate ad supply, create […] The post AdLedger Announces CryptoRTB Protocol For Digit...
Tags: Advertising, Cryptography, Press Releases, Blockchain, Digital Advertising, Ad & Media Strategies, Ad Products, RTB Advertising, Adledger, Cryptortb, OpenRTB To Consortium NEW YORK


Merkle Releases Special Edition of Loyalty Barometer Report

Report analyzes the impacts of COVID-19 and social disruption on consumer behaviors COLUMBIA, Md. — Merkle (www.merkleinc.com), a leading technology-enabled, data-driven performance marketing company, has released a special edition of its annual Loyalty Barometer Report. The updated 2020 Loyalty Barometer Report reveals the importance of loyalty as businesses re-emerge from the pandemic and features updated research and […] The post Merkle Releases Special Edition of Loyalty Barometer Report app...
Tags: Advertising, Press Releases, Merkle, Columbia, Digital Marketing, Ad & Media Strategies, Digital Intelligence, Loyalty Barometer Report


Gollgi Brings Human Touch Back to Search With Its Open-market Platform

Unlike existing platforms that emphasize automation in every aspect of search, Gollgi provides online searchers with a request-based protocol that harnesses the power of human reasoning and intervention TEL AVIV, Israel — Gollgi, the platform specializing in connecting buyers with sellers, has pioneered an infrastructure positioned to permanently alter the landscape of e-commerce by turning […] The post Gollgi Brings Human Touch Back to Search With Its Open-market Platform appeared first on Ad T...
Tags: Advertising, Search Marketing, Press Releases, Online Media, Digital Marketing, Ad & Media Strategies, Search Marketing (SEM, Search Marketplace, Gollgi, Israel Gollgi


As Demand for Video Surges in Business, Vidyard Continues Expansion of Mobile Video Tools to Complement Platform, Releases Android Version

Expansion to the company’s popular video collaboration and communication tools for business follow recent updates to Vidyard’s iOS and Chrome extension apps KITCHENER, Ontario — Amid a 400 percent increase in the adoption of its products, video creation and hosting platform for business provider Vidyard announced an expansion to the mobile version of its video collaboration and […] The post As Demand for Video Surges in Business, Vidyard Continues Expansion of Mobile Video Tools to Complement Pl...
Tags: Advertising, Video Ads, Press Releases, Video Advertising, Online Media, Vidyard, Kitchener Ontario, Ad & Media Strategies, Ads by Creative, Ads Taxonomy, Monetization Strategy, Video Monetization, Video Platforms


InfoSum Raises $15.1 Million in Series A Funding

Leading marketing infrastructure provider will use Series A investment to expand its North American operation and confirms leadership role for industry leader Brian Lesser  London, UK: InfoSum, the world’s leading provider of decentralized marketing infrastructure, today announces the completion of its Series A funding round, raising $15.1 million.  InfoSum has built the world’s first decentralized marketing […] The post InfoSum Raises $15.1 Million in Series A Funding appeared first on Ad Tech ...
Tags: Advertising, Press Releases, Online Media, Digital Marketing, Ad & Media Strategies, Digital Intelligence, InfoSum, Marketing Infrastructure, Brian Lesser London UK


Control v. Exposed (CvE) Expands APAC Presence with Current Asia Strategic Partnership

Digital experts join forces to provide programmatic and consulting services to Asian brands Singapore/London  – Control v. Exposed (CvE), a division of US-headquartered, independent company Goodway Group, today announces that it is expanding its operations in the Asia Pacific region through a strategic partnership with digital marketing and media firm Current Asia. Formed in early 2019, CvE established […] The post Control v. Exposed (CvE) Expands APAC Presence with Current Asia Strategic Partne...
Tags: Advertising, US, Press Releases, Online Media, Digital Marketing, Control, Marketing Automation, Asia Pacific region, APAC, Ad & Media Strategies, Goodway Group, Control Vs Exposed, Singapore London Control


Beeswax Appoints Audrey Boisumeau to EMEA Team

Experienced ad tech sales leader to support growth in France Beeswax, the creator of the Bidder-as-a-Service™ , is continuing to grow its team in EMEA with the appointment of Audrey Boisumeau as Sales Director, EMEA.  Reporting into EMEA Commercial Lead, Cadi Jones, Boisumeau will be responsible for growing Beeswax in countries including France to help […] The post Beeswax Appoints Audrey Boisumeau to EMEA Team appeared first on Ad Tech Daily.
Tags: France, Advertising, Press Releases, EMEA, Ad & Media Strategies, People in Ad Tech, RTB Advertising, Beeswax, Audrey Boisumeau, Cadi Jones Boisumeau


Merkle B2B Unveiled: Dentsu Aegis Network’s New B2B Powerhouse

Five award-winning business-to-business companies join forces to form world’s first end-to-end integrated B2B agency Columbia, MD – Merkle (www.merkleinc.com), a leading technology-enabled, data-driven performance marketing agency, announces the introduction of its B2B group, a collective of five industry-leading B2B companies. Merkle B2B embodies a strategic integration that delivers B2B brand creation and activation on a […] The post Merkle B2B Unveiled: Dentsu Aegis Network’s New B2B Powerhou...
Tags: Advertising, Press Releases, Merkle, Columbia, Online Media, Digital Marketing, Ad & Media Strategies, Performance Marketing, Dentsu Aegis Network, Merkle B2b Group, Merkle B2B


Bidalgo Transforms Ad Creative Production and Analysis With the Launch of Creative Center

Full-featured product suite offers data-driven insights and tools to drive efficiencies and effectiveness in producing, testing, analyzing and managing ad creative at scale SAN FRANCISCO — Bidalgo (www.bidalgo.com), a leading provider of campaign management and ad creative management software and services, announced today the launch of its Creative Center, a full-featured suite of tools designed […] The post Bidalgo Transforms Ad Creative Production and Analysis With the Launch of Creative Cente...
Tags: Advertising, San Francisco, Press Releases, Online Media, Ad & Media Strategies, Ad Operations, Ad Products, Bidalgo, Campaign Management, Ad Creative Management


MoEngage Named a Strong Performer in 2020 Mobile Engagement Automation Report by Independent Research Firm

BENGALURU, India & SAN FRANCISCO — MoEngage announced that it has been recognized as a strong performer in The Forrester Wave™: Mobile Engagement Automation, Q3 2020. Forrester defines Mobile Engagement Automation as technology that uses real-time and contextual insights to proactively engage with known users in the appropriate mobile moment across the customer lifecycle via […] The post MoEngage Named a Strong Performer in 2020 Mobile Engagement Automation Report by Independent Research Firm ap...
Tags: Advertising, Press Releases, Mobile Advertising, Moengage, Digital Marketing, India San Francisco, Ad & Media Strategies, Digital Intelligence, Mobile Engagement, Gartner Magic Quadrant, Independent Research Firm


RTB House Launches New AI-Based Product to Increase Brand Awareness and User Engagement

NEW YORK – RTB House, a global company that provides state-of-the-art marketing technologies, has employed Deep Learning AI and first party data to create Streaming Video Ads – a brand-new solution aimed at targeting users in the upper stages of the sales funnel. These effective, brand-focused and dynamically-created video ads will offer users a viewing […] The post RTB House Launches New AI-Based Product to Increase Brand Awareness and User Engagement appeared first on Ad Tech Daily.
Tags: New York, Featured, Advertising, Artificial Intelligence, Video Ads, Press Releases, Online Media, Ad & Media Strategies, Ads by Creative, Ads Taxonomy, Digital Intelligence, Ad Networks and Platforms, Ad Products, Video Monetization, Rtb House, deep learning AI


Adverty Announces Approval Status as the Latest Vendor to Join IAB Europe’s Transparency and Consent Framework

Today, Adverty AB (publ) announced their approved status as the latest vendor to join IAB Europe’s Transparency and Consent framework, designed to help all parties in the digital advertising chain to ensure they comply with data protection regulations (GDPR) and privacy directives. Adverty, the leading in-game platform for advertisers, agencies and content creators, announces their […] The post Adverty Announces Approval Status as the Latest Vendor to Join IAB Europe’s Transparency and Consent F...
Tags: Europe, Advertising, Press Releases, Interactive Advertising Bureau, Digital Marketing, Iab, Media Buying, TCF, Ad & Media Strategies, Digital Intelligence, Ad Networks and Platforms, Adverty, Adverty AB, Iab Tcf


Privacy protection comes to an elevator near you. Vertical City leads the way in consumer privacy with Privacy by Design certification

Vertical City becomes Canada’s first digital out-of-home communication company to obtain the renowned “Privacy By Design” certification for its technology. Canada’s largest residential elevator screen company, Vertical City, has become Canada’s first digital-out-of-home communication firm to receive the coveted Privacy By Design certification. With only 38% of Canadians reporting they feel businesses respect their privacy […] The post appeared first on Ad Tech Daily.
Tags: Featured, Advertising, Canada, User Privacy, Media Buying, Vertical City, Ad & Media Strategies, Online Advertising Challenges, Ooh Advertising, Privacy By Design


Perfect Sense Announces Rebrand as Brightspot

Moving Businesses Forward and Helping Customers Digitally Transform for the Future RESTON, Va. — Perfect Sense, a product company with professional services founded in 2008, announced it will rebrand the company as Brightspot, the name of its flagship Content Business Platform product. At the heart of redefining Brightspot, as both the company and the platform, is […] The post Perfect Sense Announces Rebrand as Brightspot appeared first on Ad Tech Daily.
Tags: Advertising, Press Releases, Content Management, Online Media, Digital Marketing, Perfect Sense, Ad & Media Strategies, Online Content Publishers, Content Monetization, Brightspot


CommerceIQ is Now an Amazon Advertising Partner

New Ecommerce Channel Optimization Approach to Advertising on Amazon Helps Consumer Brands to Achieve Profitable Revenue Growth and Sustained Competitive Advantage MOUNTAIN VIEW, Calif. — CommerceIQ, a leader in Ecommerce Channel Optimization, today announced it is an Amazon Advertising partner and has been listed in the Amazon Advertising find-a-partner directory. The find-a-partner directory helps advertisers connect […] The post CommerceIQ is Now an Amazon Advertising Partner appeared first o...
Tags: Ecommerce, Advertising, Press Releases, Online Media, Media Buying, Calif, Ad & Media Strategies, Digital Intelligence, Ad Products, Amazon Advertising, Commerceiq, Amazon Advertising Partner, Ecommerce Channel Optimization


Skimlinks Triples Size of Publisher Network in APAC

Signs News Australia, Pacific Magazines and Conde Nast Taiwan, as it scales commerce content across the region. SYDNEY AND LONDON – Skimlinks, a Connexity Company, has tripled the size of its publisher network, as it continues to scale commerce content as a revenue stream for publishers across the Asia-Pacific region. New clients include News Australia, […] The post Skimlinks Triples Size of Publisher Network in APAC appeared first on Ad Tech Daily.
Tags: London, Australia, Advertising, Asia Pacific, Sydney, Press Releases, Connexity, Online Media, APAC, Ad & Media Strategies, Online Content Publishers, Ad Networks and Platforms, Skimlinks, Monetization Strategy, Publisher Monetization, Signs News Australia Pacific Magazines


Adverty Completes Integration with US-Based Digital Advertising Technology Platform Smaato

STOCKHOLM — Adverty AB (publ) has completed the technical integration with US-based Smaato’s Digital Advertising Technology Platform, which gives publishers and app developers control over their monetization strategy when delivering ads to mobile apps and games. The partnership enables Smaato’s wide range of global buy-side partners and advertisers to access Adverty’s new seamless in-game ad inventory […] The post Adverty Completes Integration with US-Based Digital Advertising Technology Platfor...
Tags: Advertising, US, Press Releases, Mobile Advertising, Stockholm, Smaato, Online Media, Ad & Media Strategies, Digital Intelligence, Ad Networks and Platforms, Ad Products, Monetization Strategy, App Monetization, Mobile Monetization, In-game Advertising, Adverty


Impact Acquires ACTIVATE Influencer Marketing Platform

The acquisition bolsters influencer capabilities within Impact’s Partnership Cloud, accelerating market leadership position in influencer industry  London — Impact, the global leader in partnership automation, today announced the acquisition of ACTIVATE, a leading brand and SaaS platform in the influencer industry. The acquisition, effective today, includes the industry leading end to end platform for influencer discovery; reporting; […] The post Impact Acquires ACTIVATE Influencer Marketing Pla...
Tags: London, Advertising, Press Releases, Influencer Marketing, Online Media, Digital Marketing, Impact, Ad & Media Strategies, Activate, Partnership Automation, Impact 's Partnership Cloud


Voice Vouchers Launches Experience in the UK as Voice Commerce Becomes Essential Search Channel for Brands

London: Voice Vouchers, a technology company incubated by Rehab, today announces Send me a Voucher, a brand new voucher experience available to all performance marketing teams and consumers through voice technology.  Send Me a Voucher takes the form of an Amazon Alexa skill, quickly providing unique codes to users. For example, whilst in a JustEat […] The post Voice Vouchers Launches Experience in the UK as Voice Commerce Becomes Essential Search Channel for Brands appeared first on Ad Tech Dail...
Tags: UK, London, Advertising, Press Releases, Rehab, Audio Ads, Media Buying, Amazon Alexa, Ad & Media Strategies, Ads by Creative, Ads Taxonomy, Performance Marketing, Send Me A Voucher, Voice Vouchers


MoEngage Named a Strong Performer in 2020 Mobile Engagement Automation Report by Independent Research Firm

Bengaluru and San Francisco: MoEngage announced that it has been recognized as a strong performer in The Forrester WaveTM: Mobile Engagement Automation, Q3 2020. Forrester defines Mobile Engagement Automation as technology that uses real-time and contextual insights to proactively engage with known users in the appropriate mobile moment across the customer lifecycle via a mobile […] The post MoEngage Named a Strong Performer in 2020 Mobile Engagement Automation Report by Independent Research Fir...
Tags: Advertising, San Francisco, Mobile Marketing, Press Releases, Mobile Advertising, Bengaluru, Moengage, Online Media, Digital Marketing, Ad & Media Strategies, Advertising Reports and Studies, Digital Intelligence, Mobile Engagement, Independent Research Firm, The Forrester Wave


Dentsu Aegis Network Appoints Christena Pyle as Chief Equity Officer for the Americas

NEW YORK CITY – Dentsu Aegis Network announced today that Christena Pyle has been named Chief Equity Officer, Americas. She will join the company on August 31, reporting to Jacki Kelley, CEO, Americas.  Christena will also join the Executive Leadership Team. Christena is known as a driving force in creating diversity and battling gender inequality in […] The post Dentsu Aegis Network Appoints Christena Pyle as Chief Equity Officer for the Americas appeared first on Ad Tech Daily.
Tags: New York City, Advertising, Press Releases, Ad & Media Strategies, Ad Groups & Agencies, People in Ad Tech, Dentsu Aegis Network, Jacki Kelley, Christena Pyle, Christena, Executive Leadership Team Christena


Cavai Bolsters Marketing Team with Key Hire from Banking Giant HSBC

Karol Smith’s appointment is announced as Cavai continues its global expansion and steep growth projectory London: ​Cavai ​the leading conversational advertising cloud today announces the appointment of Karol Smith, who joins in a new role as global head of advertiser experiences. Karol was global digital marketing lead for 13 years at HSBC. At Cavai she […] The post Cavai Bolsters Marketing Team with Key Hire from Banking Giant HSBC appeared first on Ad Tech Daily.
Tags: London, Advertising, Hsbc, Press Releases, Online Media, Digital Marketing, Karol, Ad & Media Strategies, Ad Products, Cavai, Conversational Advertising, Cavai Bolsters Marketing Team, Banking Giant HSBC, Karol Smith