Posts filtered by tags: Ad & Media Strategies[x]


 

Goodway Group Spins Off New Company, Control vs. Exposed

Catering to global marketers, CvE is a performance agency built to deliver truth, transparency and tangible business results PHILADELPHIA – Goodway Group, the digital partner advertisers trust to deliver campaign performance and media efficiency, has spun off a performance agency focused on delivering measurable outcomes to global marketers. Control vs. Exposed (CvE) incorporates the best […] The post Goodway Group Spins Off New Company, Control vs. Exposed appeared first on Ad Tech Daily.
Tags: Advertising, Press Releases, Online Media, CVE, Ad & Media Strategies, Ad Groups & Agencies, Media Agency, Goodway Group, Control Vs Exposed, Media Efficiency, Goodway Group Spins Off New Company Control, PHILADELPHIA Goodway Group


AnyClip Launches Industry-First Free Video Player Eliminating Headaches for Publishers

–AnyClip Addresses Another Major Publisher Pain Point by Eliminating Operating Costs Associated with Video –Introduces Free Video Player Solution to Help Publishers Succeed with Video NEW YORK & TEL AVIV – AnyClip, the AI-driven video content data pioneer, announced the launch of the fastest-loading, first-ever free video player for publishers in the digital media ecosystem. […] The post AnyClip Launches Industry-First Free Video Player Eliminating Headaches for Publishers appeared first on Ad T...
Tags: Advertising, Video Ads, Press Releases, Video Advertising, Online Media, Ad & Media Strategies, Ads by Creative, Ads Taxonomy, Ad Products, Video Monetization, Anyclip, Free Video Player, Video Publishers


IAB Releases 2019 NewFronts Line-Up

Weeklong NYC Marketplace to Feature Media Powerhouses and Pioneers Showcasing Innovative Digital Content & Advertising Opportunities NEW YORK — The Interactive Advertising Bureau (IAB) today announced the preliminary schedule for the 9th annual Digital Content NewFronts held in New York City. From Monday, April 29, to Friday, May 3, the biggest names in media and […] The post IAB Releases 2019 NewFronts Line-Up appeared first on Ad Tech Daily.
Tags: New York City, Advertising, Press Releases, Iab, Interactive Advertising Bureau IAB, Ad & Media Strategies, Digital Intelligence, Iab Newfronts


IAS Earns IAB Tech Lab Service Excellence Award

Michael Tuminello, VP of Publisher Products Recognised For Work to Unify Video Measurement With VAST 4.1 LONDON — Michael Tuminello, VP of Publisher Products at Integral Ad Science (IAS), has been honoured with the IAB Tech Lab Service Excellence Award for outstanding contributions to VAST 4.1 video specifications. The award recognises IAB Tech Lab member […] The post IAS Earns IAB Tech Lab Service Excellence Award appeared first on Ad Tech Daily.
Tags: London, Advertising, Press Releases, Online Media, Iab, Ad & Media Strategies, Integral Ad Science, Digital Intelligence, Iab Tech Lab, Ad and Media Verification, IAS, Integral Ad Science IAS, Michael Tuminello, Iab Tech Lab Service Excellence Awards, IAB Tech Lab Service


Thirdpresence Acquires Flowplayer to Fix Broken Video Monetization with Machine Learning

HELSINKI, Finland/Stockholm, Sweden – Thirdpresence, a programmatic video advertising company, has acquired video platform Flowplayer to develop a unified contextual video and advertising offering that helps advertisers achieve their branding objectives and improve the ability for premium publishers to monetize their content. The newly combined company will operate under the Flowplayer brand name and will […] The post Thirdpresence Acquires Flowplayer to Fix Broken Video Monetization with Machin...
Tags: Advertising, Video Ads, Press Releases, Video Advertising, Online Media, Media Buying, Helsinki Finland, Ad & Media Strategies, Ads by Creative, Ads Taxonomy, Monetization Strategy, Thirdpresence, Flowplayer, Programmatic Video Advertising


Jumpshot Launches in the U.K. and Releases Data Report with Insights on eCommerce Winners and Losers in the U.K.

Jumpshot’s The Competitive State of eCommerce Marketplaces Data Report, 2019 U.K. Edition, shows Amazon drove more than 65 percent of conversions across 15 major categories in 2018 LONDON — Jumpshot, the only company that unlocks walled garden data, today announced the expansion of Jumpshot, headquartered in San Francisco, California, to the U.K. market and the official availability […] The post Jumpshot Launches in the U.K. and Releases Data Report with Insights on eCommerce Winners and Losers ...
Tags: Amazon, London, Featured, Advertising, Press Releases, Online Media, Digital Marketing, Media Buying, San Francisco California, U K, Ad & Media Strategies, Advertising Reports and Studies, Digital Intelligence, Jumpshot, Ecommerce Report, Jumpshot Insights


Taboola Expands Strategic Partnership with Business Insider

Leading business news publisher adopts innovative Taboola Feed to enhance user experience NEW YORK — Taboola, the leading discovery platform, announced an exclusive two-year partnership with Business Insider to enhance the business news publisher’s user experience by integrating the Taboola Feed on desktop and mobile web. The deal builds on an existing partnership between Taboola and Business […] The post Taboola Expands Strategic Partnership with Business Insider appeared first on Ad Tech Daily...
Tags: Advertising, Native Advertising, Press Releases, Business Insider, Online Media, Taboola, Ad & Media Strategies, Online Content Publishers, Ad Networks and Platforms, Monetization Strategy, Discovery Platform, Taboola Feed


Tapjoy Appoints Jeff Drobick Chief Executive Officer

Former Chief Product Officer takes over as CEO while Steve Wadsworth transitions to Chairman of the Board SAN FRANCISCO — Tapjoy, the Maximum Impact Platform™ for mobile advertisers and app developers, announced today the appointment of Jeff Drobick as its new President and Chief Executive Officer, effective immediately. Drobick takes over for Steve Wadsworth, who […] The post Tapjoy Appoints Jeff Drobick Chief Executive Officer appeared first on Ad Tech Daily.
Tags: Advertising, San Francisco, Press Releases, Mobile Advertising, Online Media, Tapjoy, Ad & Media Strategies, Digital Intelligence, People in Ad Tech, Maximum Impact Platform, Jeff Drobick, Steve Wadsworth, Drobick


AT&T Consolidates its Open Programmatic Spend on the AppNexus DSP

Investments in premium technology for marketers to support AT&T brand advertising at-scale AT&T will be a first-mover for new capabilities to better engage consumers across screens New York – AT&T Communications* and Xandr, AT&T’s advertising business, today announced that AT&T will consolidate its programmatic advertising spend on the open exchange through Xandr’s Demand-Side Platform (DSP), the AppNexus […] The post AT&T Consolidates its Open Programmatic Spend on the AppNexus DSP appeared fir...
Tags: New York, Advertising, App, AT T, Press Releases, DSP, Media Buying, Ad & Media Strategies, Programmatic Buying, Programmatic Advertising, AT T Communications, Xandr, Xandr AT T, Appnexus Programmable Platform


Mobile Marketing Grows in Germany, Daniel Rieber Appointed as Country Director MMA Germany

Berlin: At the beginning of the year, the German chapter of the global Mobile Marketing Association once again reported significant growth. Alongside existing members—such as McDonald’s, Unilever, Coca Cola, and others—new companies including MasterCard, ING, Twitter, Wetter.com, Ogury, TAB, YOC, and Groundtruth are now among the list of active members in Germany. The mutual goal […] The post Mobile Marketing Grows in Germany, Daniel Rieber Appointed as Country Director MMA Germany appeared firs...
Tags: Germany, Berlin, Advertising, Mobile Marketing, Press Releases, MMA, Mobile Advertising, Digital Marketing, McDonald, Ad & Media Strategies, People in Ad Tech, Mobile Marketing Association, Unilever Coca Cola, Groundtruth, MMA Germany, Mobile Marketing Germany


Nanigans Appoints Sales Leaders in U.S. and EMEA

Industry veterans David Paquette and Erwin Bos will grow local sales teams to support market demand for digital advertising software BOSTON — Nanigans, the leader in performance advertising software, announced the hires of two new executives in key revenue roles in the U.S. and Europe. David Paquette joins Nanigans as vice president of U.S. sales […] The post Nanigans Appoints Sales Leaders in U.S. and EMEA appeared first on Ad Tech Daily.
Tags: Europe, Boston, Advertising, Press Releases, Nanigans, Online Media, EMEA, Ad & Media Strategies, Digital Intelligence, People in Ad Tech, Performance Advertising, David Paquette, Erwin Bos


Ace Metrix Releases Standout Super Bowl LIII Ads

Based on emotional impact from consumer generated data LOS ANGELES — Ace Metrix, the leader in measuring the impact of video advertising, released its lists of Super Bowl ads that stood out to viewers based on emotional impact. Results are generated from consumer data, where each ad is rated by more than 500 real world […] The post appeared first on Ad Tech Daily.
Tags: Advertising, Los Angeles, Video Ads, Press Releases, Video Advertising, Ad & Media Strategies, Ads by Creative, Ads Taxonomy, Advertising Reports and Studies, Digital Intelligence, Ace Metrix, Super Bowl Advertising, Super Bowl LIII


Acxiom®’s Unified Data Layer Wins A 2019 BIG Innovation Award

CONWAY, Ark. — Acxiom®, the data and technology foundation for the world’s best marketers, announced its Unified Data Layer (UDL) has been named a winner of the 2019 BIG Innovation Awards presented by the Business Intelligence Group, which recognizes organizations and people who bring new ideas to life and change the way we experience the world. Designed […] The post Acxiom®’s Unified Data Layer Wins A 2019 BIG Innovation Award appeared first on Ad Tech Daily.
Tags: Advertising, Press Releases, Online Media, Acxiom, Ad & Media Strategies, Digital Intelligence, Business Intelligence Group, Big Innovation Awards, Unified Data Layer, CONWAY Ark Acxiom, Unified Data Layer UDL


AI-powered Marketing Personalisation Startup, DataSine, Secures £4 Million Series A Funding

LONDON — London-based AI startup DataSine, which combines expertise in psychology and machine learning to help businesses personalise their communications at scale, has raised £4 million in Series A funding from leading European and U.S. investors, led by Pentech and Propel Venture Partners. Other investors include C.Entrepreneurs/Cathay Innovation, Twin Ventures and Sistema_VC. DataSine’s personality-driven marketing […] The post AI-powered Marketing Personalisation Startup, DataSine, Secures £...
Tags: London, Advertising, Artificial Intelligence, Machine Learning, Press Releases, Online Media, Pomegranate, Ad & Media Strategies, Digital Intelligence, Ad Products, Pentech, DataSine, C Entrepreneurs Cathay Innovation Twin Ventures, Propel Venture Partners Other


Amazon Threatens Digital Advertising Duopoly, Finds Nanigans Survey

Advertisers are shifting more of their budgets to Amazon, but express concerns about data access and competition BOSTON — Nanigans, the leader in performance advertising software, announced results from its latest survey conducted by Advertiser Perceptions. Based on responses from 100 digital advertising decision-makers at retail companies generating at least $50 million in online sales […] The post Amazon Threatens Digital Advertising Duopoly, Finds Nanigans Survey appeared first on Ad Tech Dai...
Tags: Amazon, Featured, Boston, Advertising, Press Releases, Nanigans, Online Media, Ad & Media Strategies, Advertising Reports and Studies, Digital Intelligence, Performance Advertising, Advertiser Perceptions, Amazon Threatens Digital Advertising Duopoly, Advertiser Perceptions Based, Amazon Threatens Digital


AOP Digital Publishing Awards 2019 Now Open for Entries

London, UK: The Association for Online Publishing has announced entries for its flagship annual awards are now open. Hosted in partnership with PubMatic, the AOP Digital Publishing Awards 2019 will recognise editorial, commercial, partnerships and publishing excellence, during a prestigious ceremony at Old Billingsgate, London, on Thursday 27th June. Now in their 17th year, the awards are open to publishers, advertisers, agencies, and suppliers with […] The post AOP Digital Publishing Awards 201...
Tags: Advertising, Press Releases, Online Media, Aop, London UK, Old Billingsgate London, Ad & Media Strategies, Advertising Events, AOP Digital Publishing Awards, Association For Online Publishing, AOP Digital


Olay Named Winner in Merkle’s Sixth Annual Digital Bowl Report

Contest Returns for Super Bowl LIII to Assess Advertisers’ Digital Marketing Efforts Columbia, MD — Merkle (www.merkleinc.com) a leading technology-enabled, data-driven performance marketing agency, released its sixth annual Digital Bowl Report, evaluating Super Bowl advertisers’ digital marketing efforts. This year, Olay and Avocados from Mexico took first and second place. Merkle’s annual Digital Bowl Report […] The post Olay Named Winner in Merkle’s Sixth Annual Digital Bowl Report appeared f...
Tags: Mexico, Advertising, Press Releases, Merkle, Online Media, Ad & Media Strategies, Advertising Reports and Studies, Digital Intelligence, Super Bowl Advertising, Performance Marketing, Olay, Digital Bowl Report


Clear Channel Outdoor Holdings, Inc. Announces New Post-Emergence Board of Directors

New Board Will Bring Broad, Global Expertise to Position the New Company for Future Growth New York, NY and San Antonio, TX – Clear Channel Outdoor Holdings, Inc. (NYSE:CCO), a subsidiary of iHeartMedia, Inc. (PINK: IHRTQ), announced the members selected to serve on its new Board of Directors when it becomes a standalone company upon […] The post Clear Channel Outdoor Holdings, Inc. Announces New Post-Emergence Board of Directors appeared first on Ad Tech Daily.
Tags: Board of Directors, Advertising, Press Releases, San Antonio TX, Clear Channel Outdoor Holdings Inc, Clear Channel, Ad & Media Strategies, Digital Intelligence, People in Ad Tech, Iheartmedia, New Company for Future Growth New York NY, Clear Channel Outdoor Holdings Inc NYSE, IHRTQ


Twitter Extends In-Stream Video Ads and Sponsorships to Include K-Pop Content Worldwide

– Inserting pre-roll video ad before premium video content such as K-Pop artists, variety show, Twitter Blueroom – Providing marketing opportunities for brands targeting young, high-engagement consumer audiences worldwide SEOUL, KOREA – Twitter is the best place for fans all over the world to find out and talk about what’s happening in the K-Pop world in […] The post appeared first on Ad Tech Daily.
Tags: Twitter, Social Networks, Advertising, Video Ads, Press Releases, Video Advertising, Online Media, Digital Marketing, Social Media Advertising, Media Buying, Twitter Advertising, K-pop, Ad & Media Strategies, Ads by Creative, Ads Taxonomy, Digital Intelligence


TechTarget Delivers Confirmed Project Intelligence Directly to B2B Sales Teams in Latest Update to Priority Engine Purchase Intent Platform

New enhancements provide expanded account-level insights and access to buying team insiders to accelerate sales opportunities and revenue growth NEWTON, Mass. — TechTarget, Inc. (Nasdaq: TTGT), the global leader in B2B technology purchase intent data and services announced new updates to its IT Deal Alert Priority EngineTM platform that help B2B sales teams identify Confirmed Projects within their […] The post TechTarget Delivers Confirmed Project Intelligence Directly to B2B Sales Teams in Late...
Tags: Advertising, Press Releases, Digital Marketing, TechTarget, Ad & Media Strategies, Digital Intelligence, Ad Products, B2B sales, Priority Engine, NEWTON Mass TechTarget Inc, B2b Purchase Intent Data


Cheddar Taps Telaria’s Video Management Platform (VMP) As SSP Partner to Scale Connected TV Advertising Programmatically

Partnership brings unique, live CTV inventory to programmatic buyers for the first time NEW YORK — Telaria (NYSE:TLRA), the complete software platform to manage video advertising for premium publishers, announced that Cheddar, the leading post-cable networks company, has selected Telaria as a supply-side partner to boost monetization of its inventory, including connected TV (CTV). The […] The post Cheddar Taps Telaria’s Video Management Platform (VMP) As SSP Partner to Scale Connected TV Adverti...
Tags: Advertising, Video Ads, Press Releases, Connected TV, Video Advertising, Online Media, CTV, Cheddar, Ad & Media Strategies, Ads Taxonomy, Digital Intelligence, Telaria


FreeWheel and NBCUniversal Connect Linear TV and Digital Video Ad Delivery Systems as Part of Broader Initiative to Unify Ad Decisioning

Marks important step forward in “one order, one report” ad buying across all video Greater automation and holistic, results-driven advertising delivery will open up access to TV for more companies NEW YORK — FreeWheel, A Comcast Company (Nasdaq: CMCSA), announced it has completed the first stage of a technology unification initiative with NBCUniversal (NBCU) to extend FreeWheel’s […] The post FreeWheel and NBCUniversal Connect Linear TV and Digital Video Ad Delivery Systems as Part of Broader In...
Tags: New York, Advertising, Comcast, Video Ads, Press Releases, Ad & Media Strategies, Ad Metrics, Ad Operations, Ads by Creative, Ads Taxonomy, Ad Products, TV & Cable Advertising, Ad Serving, CMCSA, Linear TV, FreeWheel


Merkle Releases Its Q4 2018 Digital Marketing Report

Report Cites Steep Growth for Google Shopping Ads, Steady Growth for Amazon, and a Decline for Facebook Ads COLUMBIA, Md. — Merkle (www.merkleinc.com) a leading technology-enabled, data-driven performance marketing agency, has released its Q4 2018 Digital Marketing Report (DMR). This comprehensive report analyzes trends across paid search, organic search, social, display, and Amazon Ads. It also […] The post Merkle Releases Its Q4 2018 Digital Marketing Report appeared first on Ad Tech Daily.
Tags: Amazon, Featured, Advertising, Press Releases, Merkle, Online Media, Ad & Media Strategies, Advertising Reports and Studies, Digital Intelligence, Digital Marketing Report, Performance Marketing, Facebook Ads COLUMBIA


Nielsen Catalina Solutions (NCS) Sales Effect Measurement Service For YouTube Advertising Is Now Available for CPG Advertisers

New Solution Moves the Industry Toward a New Standard of Digital Ad Accountability By Delivering Comparable Sales Metrics for Nearly Any Publisher NEW YORK — Nielsen Catalina Solutions (NCS) announced the availability of a new solution for reliably and quickly measuring the in-store sales driven by CPG advertising delivered on YouTube. The NCS Sales Effect solution […] The post Nielsen Catalina Solutions (NCS) Sales Effect Measurement Service For YouTube Advertising Is Now Available for CPG Adve...
Tags: Advertising, Press Releases, Ncs, Digital Marketing, CPG, Ad & Media Strategies, Ad Metrics, Ad Operations, Ad Products, Nielsen Catalina Solutions, Cpg Advertising, NEW YORK Nielsen Catalina Solutions NCS, In-store Attribution, New Standard of Digital


La Redoute Selects Socialbakers to Increase Turnover by 40% with an Audience-First Social Strategy

Socialbakers platform helps leading online retailer augment customer intention to buy via social media London – Socialbakers, the leading AI-powered social media marketing platform, announced that La Redoute, the leading French online retailer, has increased meaningful interactions with their customers by more than 74% and decreased their cost-per-click by 23% by using the Socialbakers platform to […] The post La Redoute Selects Socialbakers to Increase Turnover by 40% with an Audience-First Soc...
Tags: London, Advertising, Social Media Marketing, Press Releases, Digital Marketing, Social Media Advertising, Ad & Media Strategies, Digital Intelligence, La Redoute, Socialbakers, Purchase Intent, Audience First Social Strategy


Polaris Media Selects Aria Systems’ Billing and Monetization Platform to Grow Subscriptions and Maximize Revenue from Digital Services

Aria Continues to Grow Roster of Media and Publishing Companies SAN FRANCISCO — Aria Systems, the leader in helping enterprises grow subscription- and usage-based revenue, announced that Polaris Media has selected the company’s cloud-based, billing and monetization platform to more effectively meet the growing demand for digital content. Polaris is Norway’s third largest publishing company, with […] The post Polaris Media Selects Aria Systems’ Billing and Monetization Platform to Grow Subscripti...
Tags: Advertising, Press Releases, Norway, Online Media, Polaris, Digital Services, Ad & Media Strategies, Ad Products, Monetization Strategy, Aria Systems, Digital Revenues, Polaris Media, SAN FRANCISCO Aria Systems


CORNER OFFICE CHAT: Claritas’ CEO Mike Nazzaro And CTO Karthik Iyer Discuss The Recent Acquisition Of AcquireWeb

Q. Tell us about AcquireWeb. What made it an acquisition target for Claritas? Mike Nazarro: AcquireWeb is an attractive acquisition for three reasons. First off, they have built an impressive identity graph solution, that when combined with the device graph of Barometric, a Claritas acquisition from November 2018, will encompass a proprietary data set of […] The post CORNER OFFICE CHAT: Claritas’ CEO Mike Nazzaro And CTO Karthik Iyer Discuss The Recent Acquisition Of AcquireWeb appeared first o...
Tags: Featured, Advertising, Cto, Online Media, Ad & Media Strategies, Digital Intelligence, Claritas, Acquire Web, Karthik Iyer, Mike Nazarro, Mike Nazzaro, AcquireWeb


Over 1 in 10 Homes Listed in the U.S. Have Digital Ads Powered by Adwerx Enterprise in 2018

Over 1 in 10 Homes Listed in the U.S. Have Digital Ads Powered by Adwerx Enterprise in 2018 Leading automation provider provides customized advertising for 10% of all homes for sale Durham, North Carolina, — Adwerx, the leading provider of automated digital advertising for the real estate industry saw automated advertising usage increase 60% in […] The post appeared first on Ad Tech Daily.
Tags: Advertising, Press Releases, Online Media, Ad & Media Strategies, Advertising Reports and Studies, Digital Intelligence, Automated Digital Advertising, Adwerx, Adwerx Enterprise, Automated Listing Advertising Program, Durham North Carolina Adwerx


International Advertising Association UK Chapter Appoints Executive Director

International trade body’s UK Chapter appoints former CNN Account Director, Kirsty Giordani, as its Executive Director. London: The International Advertising Association (IAA) UK Chapter has announced the appointment of Kirsty Giordani as Executive Director, following Angus Grieve’s decision to step down. Angus joined the IAA as Executive Director in 2002 and was also appointed to […] The post International Advertising Association UK Chapter Appoints Executive Director appeared first on Ad Tech ...
Tags: UK, London, Advertising, Cnn, Press Releases, Online Media, Angus, IAA, Ad & Media Strategies, People in Ad Tech, Iaa UK, International Advertising Association, Kirsty Giordani, International Advertising Association UK, Angus Grieve, The post International Advertising Association


Ad World Masters Help Marketers Discover New Agency Partners

Ad World Masters is rethinking the agency partner discovery process with the first AI-powered ranking of agencies. ADWM limited, a Dublin-based start-up, aims to change the way marketers discover agencies through the launch of its first platform: Ad World Masters. Ad World Masters is the first AI-powered ranking of agencies. The ranking is based on AI […] The post Ad World Masters Help Marketers Discover New Agency Partners appeared first on Ad Tech Daily.
Tags: Featured, Advertising, Artificial Intelligence, Press Releases, Dublin, Ad & Media Strategies, Digital Intelligence, Ad Groups & Agencies, Ad World Masters, Adwm, Agency Ranking