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tvScientific Launches Connected TV Performance Advertising Platform

The New Platform combines the Power of TV Advertising with the Control and Measurability of Digital Platforms PASADENA, Calif. — tvScientific announced the launch of its Connected TV (CTV) buying, measurement, and attribution platform, built for businesses of all sizes that value performance media. CTV represents the fastest growing segment of a $72 billion TV advertising […] The post tvScientific Launches Connected TV Performance Advertising Platform appeared first on Ad Tech Daily.
Tags: Ad & Media Strategies, Ad Networks and Platforms, Ad Products, Ads by Creative, Ads Taxonomy, Digital Intelligence, Media Buying, Online Media, Press Releases, Video Ads, Connected TV, Tvscientific, Video Advertising


Criteo Retail Media Announces Expansion of API Partner Program

Pacvue, Perpetua, Flywheel, and Kenshoo sign on as new partners, providing brand advertisers more flexibility in activating retail media campaigns New York – Criteo S.A. (NASDAQ: CRTO), the global technology company powering the world’s marketers with trusted and impactful advertising, today announced the expansion of its Criteo Retail Media API program with new partners including Pacvue, Perpetua, Flywheel, […] The post Criteo Retail Media Announces Expansion of API Partner Program appeared fir...
Tags: New York, Advertising, Press Releases, Flywheel, Online Media, Digital Marketing, Media Buying, Kenshoo, Perpetua, Ad & Media Strategies, Ad Networks and Platforms, Programmatic Buying, Criteo, Pacvue, Retail Media, Pacvue Perpetua Flywheel


Digiday Names VIZIO SmartCast® Best Connected TV Platform in Video and TV

IRVINE, Calif. — VIZIO (NYSE: VZIO) today announced that SmartCast™, the award-winning smart TV platform available to millions of viewers, has been recognized as the winner of the 2021 Digiday Video & TV Awards in the category of Best Connected TV Platform for its work in delivering experiences for consumers and advertisers. “We are thrilled […] The post Digiday Names VIZIO SmartCast® Best Connected TV Platform in Video and TV appeared first on Ad Tech Daily.
Tags: Advertising, Video Ads, Press Releases, Vizio, Connected TV, Online Media, Media Buying, Irvine Calif, Ad & Media Strategies, Ads by Creative, Ads Taxonomy, Ad Networks and Platforms, Ad Products, TV & Cable Advertising, Digiday Video Award, Viziosmartcast


Susan Vobejda to Step Down as Chief Marketing Officer of The Trade Desk in June

LOS ANGELES — Global advertising technology leader The Trade Desk (NASDAQ:TTD) today announced that Susan Vobejda plans to step down as its Chief Marketing Officer. Ms. Vobejda has served in this role since 2017. In that time, she has built the company’s marketing function and expanded it globally across all marketing disciplines. She has overseen […] The post Susan Vobejda to Step Down as Chief Marketing Officer of The Trade Desk in June appeared first on Ad Tech Daily.
Tags: Advertising, Global, Los Angeles, Press Releases, Online Media, Digital Marketing, Media Buying, Ad & Media Strategies, Ad Networks and Platforms, People in Ad Tech, The Trade Desk, Trade Desk, Trade Desk NASDAQ, Susan Vobejda, Vobejda


FOX and FreeWheel Partner to Bring Programmatic Addressable Capabilities to Set-Top Box Video on Demand Across Comcast Footprint

The Trade Desk is first integration partner, enabling advertisers to access FOX VOD addressable inventory through their platform. NEW YORK — Today, Fox Corporation (Nasdaq: FOXA, FOX) announced that it has partnered with FreeWheel, a Comcast Company, to enable programmatic trading of addressable set-top box (STB) Video on Demand (VOD), marking an industry first for a […] The post FOX and FreeWheel Partner to Bring Programmatic Addressable Capabilities to Set-Top Box Video on Demand Across Comcas...
Tags: Advertising, Fox, Comcast, Video Ads, Press Releases, Media Buying, Ad & Media Strategies, Ads by Creative, Ads Taxonomy, Ad Networks and Platforms, Ad Products, Programmatic Buying, TV & Cable Advertising, The Trade Desk, Trade Desk, FreeWheel


Smart AdServer Achieves Top Ranking in “Most Secure Ad Platforms” of 2020 According to Recent Analysis by Confiant

Global Independent Adtech Platform Credits Advanced Ad Security Technology and Strict New Client Standards According to advertising security leader, Confiant, Smart AdServer was shown to have the lowest security violations rate amongst sell side platforms in 2020. Building upon its 2020 Demand Quality Report data, which includes more than 100 platforms across 650 million impressions […] The post appeared first on Ad Tech Daily.
Tags: Advertising, Press Releases, Ad & Media Strategies, Online Advertising Challenges, Ad Operations, Digital Intelligence, Ad Networks and Platforms, Ad Serving, Smart AdServer, Ad Fraud and Spam, Confiant, Ad Platforms, Advertising Security, Global Independent Adtech, Confiant Smart AdServer


AdTech Leader TripleLift Announces Majority Investment from Vista Equity Partners

Partnership to Accelerate Global Product Expansion and Innovation in CTV NEW YORK — TripleLift, one of the largest advertising technology platforms in the world, announced today it has signed a definitive agreement to receive a majority investment from Vista Equity Partners. Vista, a leading global investment firm focused on enterprise software, data and technology-enabled businesses, will help drive […] The post AdTech Leader TripleLift Announces Majority Investment from Vista Equity Partners a...
Tags: New York, Advertising, Video Ads, Press Releases, DSP, Connected TV, Vista Equity Partners, Ad & Media Strategies, Ads by Creative, Ads Taxonomy, Ad Networks and Platforms, TV & Cable Advertising, Programmatic Advertising, TripleLift, Vista Equity Partners Vista, Demand-side Platform


Magnite Invests In New Data Center in Singapore to Support Growing APAC Business

Strategic move increases Magnite’s data capacity by 50% to support its unified omnichannel platform SINGAPORE — Magnite (Nasdaq: MGNI), the largest independent sell-side advertising platform, today announced a new, state of the art data center facility in Singapore, unifying its footprint for all media types in the heart of the Asia-Pacific (APAC) region. This investment […] The post Magnite Invests In New Data Center in Singapore to Support Growing APAC Business appeared first on Ad Tech Daily.
Tags: Singapore, Advertising, Asia Pacific, Press Releases, Online Media, Media Buying, APAC, Ad & Media Strategies, Digital Intelligence, Ad Networks and Platforms, Rubicon Project, New Data Center, Magnite, Magnite NASDAQ, Magnite Apac, Magnite Invests In New Data Center


LoopMe Supports Brands in Post-IDFA World with Real-Time AI Engine

AI-driven tech stack leverages multivariate approach to maintain 96% model performance, even with all identifiers removed NEW YORK — LoopMe, the outcomes-based advertising platform, today released data revealing 96% model performance for its AI-predictive model without using cookies or persistent identifiers. This means that the strength of LoopMe’s predictive modeling is still extremely strong and […] The post LoopMe Supports Brands in Post-IDFA World with Real-Time AI Engine appeared first on ...
Tags: New York, Advertising, Press Releases, Ad Targeting, Loopme, Ad & Media Strategies, Ad Operations, Advertising Reports and Studies, Digital Intelligence, Ad Networks and Platforms, Predictive Modeling, Cookieless Targeting, Persistent Id, Multivariate Approach, Outcomes-based Advertising, Persistent Identifiers


Motorsport Network Chooses AdGrid as Their Programmatic Solution

SCARSDALE, NY. – AdGrid Media, the complete programmatic advertising solution, is pleased to announce that Motorsport network – a global market leader that sits at the heart of the motorsport and automotive industries for hundreds of millions of people who love motorsport and cars – has selected AdGrid as its programmatic advertising platform across all […] The post Motorsport Network Chooses AdGrid as Their Programmatic Solution appeared first on Ad Tech Daily.
Tags: Featured, Advertising, Press Releases, Online Media, Media Buying, Scarsdale, Ad & Media Strategies, Ad Networks and Platforms, Programmatic Buying, Programmatic Advertising, Motorsport Network, Adgrid, Motorsport Network Chooses AdGrid


Adverty and Mobile Game Developer Gold Town Games Enter Into Strategic Partnership

Leading in-game advertising specialist Adverty AB (publ) today announces a strategic partnership with Gold Town Games AB (GTG), which will enable the mobile game developer to offer Adverty’s seamless In-Play™ and In-Menu™ formats for both branding and performance advertising within its increasingly popular games. The partnership will see the imminent launch of Adverty’s seamless In-Play™ […] The post Adverty and Mobile Game Developer Gold Town Games Enter Into Strategic Partnership appeared firs...
Tags: Advertising, Press Releases, Mobile Advertising, Online Media, Digital Marketing, Ad & Media Strategies, Ads Taxonomy, Ad Networks and Platforms, In-game Ads, Performance Advertising, Ads by Display, Adverty, Adverty AB, Gold Town Games, In-menu Ad Format, In-play Ad Format


Smart and White Ops Partner To Safeguard Digital Advertising from Fraud and Abuse

White Ops Advertising Integrity provides Smart with protection against ad fraud across all possible devices, formats and buying models, including integrations in the CTV/OTT segment NEW YORK & PARIS — Smart, the independent ad tech platform, and White Ops, the global leader in collective protection against sophisticated bot attacks and fraud, today announced a partnership to […] The post Smart and White Ops Partner To Safeguard Digital Advertising from Fraud and Abuse appeared first on Ad Tech D...
Tags: Advertising, Press Releases, Online Media, Media Buying, White Ops, New York Paris, Ad & Media Strategies, Online Advertising Challenges, Ad Networks and Platforms, Ad Fraud and Spam, Advertising Fraud, Invalid Traffic, CTV OTT, White Ops Advertising Integrity, Smart Ad Server, Safeguard Digital Advertising


RTB House to Acquire WhitePress

RTB House, a global advertising technology firm takes up 100% shares in WhitePress, a content marketing platform, from its Founders, Dirlango, a technology-focused investment firm and Innova Capital, a CEE mid-market private equity firm. WhitePress’s management, including founders Paweł Strykowski and Tomasz Kwaśny, will continue in their existing roles. The financial terms of the transaction […] The post RTB House to Acquire WhitePress appeared first on Ad Tech Daily.
Tags: Advertising, Content Marketing, Press Releases, Online Media, Digital Marketing, Ad & Media Strategies, Online Content Publishers, Ad Networks and Platforms, Innova Capital, Rtb House, Dirlango, Whitepress, Paweł Strykowski, Tomasz Kwaśny


VidMob Raises $50 Million Series C to Accelerate Broad Adoption of its Platform for Intelligent Creative

Includes backing from some of the most powerful companies in the creative technology space including Adobe and Shutterstock, to build a single platform to unify data & creativity NEW YORK — VidMob, the leading platform for Intelligent Creative, announced today that it has closed its Series C financing, raising $50 million in expansion capital from […] The post VidMob Raises $50 Million Series C to Accelerate Broad Adoption of its Platform for Intelligent Creative appeared first on Ad Tech Daily.
Tags: New York, Advertising, Video Ads, Press Releases, Vidmob, Ad & Media Strategies, Ads by Creative, Ads Taxonomy, Digital Intelligence, Ad Groups & Agencies, Ad Networks and Platforms, Ad Products, Ad Creatives Showcase, Intelligent Creative


CTV Advertising Platform Publica appoints Ben Antier as CEO

Palo Alto based CTV advertising platform Publica today announced Ben Antier would move into the role of CEO. Antier, who co-founded Publica in 2016 and has held the role of chief product officer since the inception of the company, will move into the new position with immediate effect. Publica, a privately held CTV advertising platform […] The post CTV Advertising Platform Publica appoints Ben Antier as CEO appeared first on Ad Tech Daily.
Tags: Featured, Advertising, Palo Alto, Video Ads, Press Releases, Video Advertising, Online Media, CTV, Ad & Media Strategies, Ads by Creative, Ads Taxonomy, Ad Networks and Platforms, TV & Cable Advertising, People in Ad Tech, Ctv Advertising, Publica


Adtelligent Announces the Launch of its New Demand Side Platform DSP Simplified

Adtelligent has recently announced the official launch of DSP Simplified, its demand-side platform that can be used by direct advertisers, agencies, marketers, affiliates, and others as a fully self-serve advertising platform. This US-based sell-side ad tech company offers holistic supply and demand management and intermediation solutions for publishers and advertisers. Dover, DE – In relentless […] The post Adtelligent Announces the Launch of its New Demand Side Platform DSP Simplified appeared...
Tags: Advertising, US, Press Releases, DSP, Online Media, Media Buying, Ad & Media Strategies, Ad Networks and Platforms, Programmatic Buying, Adtelligent, Dsp Simplified, Self-serve Dsp


RTB House Listed As One of the Fasted Growing Companies in Europe in FT1000 Rankings For The Fourth Year in a Row

RTB House merges the development of innovative products with its rapid growth as a global company delivering state-of-the-art marketing solutions to brands and agencies. For the fourth time in a row, it has been awarded a spot on the Financial Times list of the Fastest Growing Companies in Europe. The company has placed 58th in […] The post RTB House Listed As One of the Fasted Growing Companies in Europe in FT1000 Rankings For The Fourth Year in a Row appeared first on Ad Tech Daily.
Tags: Europe, Advertising, Press Releases, Financial Times, Online Media, Ad & Media Strategies, Ad Networks and Platforms, Marketing Technology, Rtb House, Rtbhouse


Magnite to Acquire SpotX

Deal Creates Largest Independent CTV & Video Advertising Platform Full year 2020 combined company estimated non-GAAP net revenue would have been $350 million on a pro forma basis(1)(2) Combined company Connected TV (CTV) & video net revenue would have represented approximately 67% of total company preliminary non-GAAP pro forma net revenue(1)(2) in Q4 2020 On a […] The post Magnite to Acquire SpotX appeared first on Ad Tech Daily.
Tags: Advertising, Video Ads, Press Releases, Video Advertising, Online Media, GAAP, Ad & Media Strategies, Ads by Creative, Ads Taxonomy, Ad Networks and Platforms, Spotx, Connected TV CTV, Magnite, CTV Video Advertising Platform Full


The Trade Desk’s Co-Founder and Chief Technology Officer, Dave Pickles, Joins the Company’s Board of Directors

LOS ANGELES — Global advertising technology leader, The Trade Desk, Inc. (Nasdaq:TTD), announced today that Dave Pickles has joined its board of directors. As Co-Founder and Chief Technology Officer, Pickles oversees all aspects of the company’s industry-leading demand side platform, including engineering, product innovation and data science. In addition, Pickles has been a leader in industry-wide […] The post The Trade Desk’s Co-Founder and Chief Technology Officer, Dave Pickles, Joins the Comp...
Tags: Advertising, Global, Los Angeles, Press Releases, Ad & Media Strategies, Ad Networks and Platforms, People in Ad Tech, Dave Pickles, The Trade Desk, Trade Desk Inc, Trade Desk, TTD, Company 's Board of Directors, Trade Desk 's Co


Vungle Acquires GameRefinery, a Leading SaaS Mobile Gaming Analytics Company

Acquisition brings further innovation to Vungle’s mobile performance advertising platform by offering contextual targeting and creative intelligence features  SAN FRANCISCO, CA — Vungle (www.vungle.com), a leading mobile performance advertising platform, announced today the acquisition of GameRefinery, an industry-leading SaaS mobile gaming analytics company headquartered in Finland. GameRefinery’s Game Intelligence platform provides developers with retention and […] The post Vungle Acquires Gam...
Tags: Advertising, San Francisco, Finland, Press Releases, Mobile Advertising, Vungle, Online Media, Ad & Media Strategies, Ad Networks and Platforms, Mobile Gaming Analytics, Gamerefinery, Mobile Performance Advertising, SaaS Mobile Gaming Analytics Company


AdPushup Launches Header Bidding Analytics and the Hyper Optimizer to Refine Header Bidding Auctions

– AdPushup has launched two new capabilities–Header Bidding Analytics and the Hyper Optimizer – Using these publishers will have deeper visibility of header bidding auctions, and can take actions to improve auction outcomes – These transformative enablements aim to improve publisher experience and revenue AdPushup, a leading ad revenue optimization platform for publishers, has announced […] The post AdPushup Launches Header Bidding Analytics and the Hyper Optimizer to Refine Header Bidding Aucti...
Tags: Featured, Advertising, Press Releases, Media Buying, Ad & Media Strategies, Ad Operations, Digital Intelligence, Ad Networks and Platforms, Ad Products, Programmatic Buying, Header Bidding, Adpushup, Header Bidding Analytics, Headerbidding, AdPushup Launches Header Bidding Analytics


VidMob Raises $50 Million Series C to Accelerate Broad Adoption of its Platform for Intelligent Creative

VidMob Raises $50 Million Series C to Accelerate Broad Adoption of its Platform for Intelligent Creative Includes backing from some of the most powerful companies in the creative technology space including Adobe and Shutterstock, to build a single platform to unify data & creativity NEW YORK, NY – VidMob, the leading platform for Intelligent Creative, […] The post VidMob Raises $50 Million Series C to Accelerate Broad Adoption of its Platform for Intelligent Creative appeared first on Ad Tech Da...
Tags: New York, Advertising, Video Ads, Press Releases, Vidmob, Video Advertising, Ad & Media Strategies, Ads by Creative, Ads Taxonomy, Ad Networks and Platforms, Intelligent Creative


Flashtalking Acquires Protected Media To Offer Verification Capabilities Across All Platforms

Acquisition immediately provides advertisers new levels of protection at scale with operational efficiencies LONDON, UK: Flashtalking, the leading global independent platform for ad management, data-driven creative, and unified insights, has acquired anti-fraud innovator Protected Media. The deal will enable Flashtalking to provide brands with comprehensive verification capabilities across Desktop, Mobile Web and In-App, at scale. […] The post Flashtalking Acquires Protected Media To Offer Verif...
Tags: Advertising, Press Releases, Media Buying, London UK, Ad & Media Strategies, Online Advertising Challenges, Ad Operations, Ad Networks and Platforms, Flashtalking, Ad Fraud and Spam, Ad Management, Protected Media, Invalid Traffic Detection, Capabilities Across All Platforms


Video Intelligence Receives Google Certified Publishing Partner (GCPP) Recognition

The Swiss brand is the only one to be awarded in the latest round of partner selections.The endorsement is a boost for this leading proponent of the burgeoning contextual video sector. Zurich: Contextual video platform video intelligence (vi) has been given recognition by Google as one of its Google Certified Publishing Partners (GCPP). video intelligence […] The post Video Intelligence Receives Google Certified Publishing Partner (GCPP) Recognition appeared first on Ad Tech Daily.
Tags: Google, Featured, Advertising, Video Ads, Press Releases, Zurich, Video Advertising, Ad & Media Strategies, Ads by Creative, Ads Taxonomy, Ad Networks and Platforms, Video Intelligence, Gcpp, Google Certified Publishing Partners GCPP


Advertising Platform Unruly Launches Full-Service Digital Creative Studio For Brands And Agencies

New creative offering provides advertisers with full range of video solutions across all screens using proprietary emotional and brand data LONDON, SINGAPORE, SYDNEY – Leading video ad platform Unruly today announced the launch of its new data-driven digital creative studio. The bespoke studio, named Tr.ly (pronounced Truly), will give advertisers access to a full range […] The post Advertising Platform Unruly Launches Full-Service Digital Creative Studio For Brands And Agencies appeared first o...
Tags: London, Featured, Advertising, Sydney, Video Ads, Press Releases, Unruly, Video Advertising, Online Media, Ad & Media Strategies, Ads by Creative, Ads Taxonomy, Ad Groups & Agencies, Ad Networks and Platforms, Ad Creatives Showcase, Tremor Video


PubMatic Announces Record Fourth Quarter and Full Year 2020 Financial Results

Multiple growth drivers deliver record total revenue for Q4 2020 with year over year revenue growth of 64%, net income growth of 356% and Adjusted EBITDA growth of 190% REDWOOD CITY, Calif. — PubMatic, Inc. (Nasdaq: PUBM), a sell-side platform that delivers superior outcomes for digital advertising, today reported financial results for the fourth quarter and full […] The post PubMatic Announces Record Fourth Quarter and Full Year 2020 Financial Results appeared first on Ad Tech Daily.
Tags: Advertising, Press Releases, Online Media, Media Buying, Redwood City Calif, Ad & Media Strategies, Digital Intelligence, Ad Networks and Platforms, Programmatic Buying, Programmatic Advertising, PubMatic, Sell-side Platform, PubMatic Inc


A Million Ads Signs Up to Google’s DV360 to Access More Audio Inventory Globally

Access to the platform will allow A Million Ads to serve personalised ads at scale for its clients London: The personalisation expert for digital audio and video advertising, A Million Ads, today announces that its dynamic audio ads are now available via Google’s Display & Video 360 DSP.  Display & Video 360 is an integrated […] The post appeared first on Ad Tech Daily.
Tags: Google, London, Advertising, Press Releases, Online Media, Audio Ads, Ad & Media Strategies, Ads by Creative, Ads Taxonomy, Ad Networks and Platforms, Ad Products, Audio Advertising, A Million Ads, Google Dv360


TheViewPoint and Undertone Interactive CTV Partnership

TheViewPoint, a SaaS video ad monetization platform for CTV/OTT publishers, partnered with Undertone, a leader in data-driven, Intelligent High Impact campaigns, are to join forces in the acceleration of Interactive CTV ad formats. High Impact campaigns allow advertisers to create personalized and immersive ad experiences, transforming the way they deliver messages to customers. As for […] The post TheViewPoint and Undertone Interactive CTV Partnership appeared first on Ad Tech Daily.
Tags: Advertising, Video Ads, Press Releases, Video Advertising, Undertone, Online Media, Ad & Media Strategies, Ads by Creative, Ads Taxonomy, Ad Networks and Platforms, Ad Products, Ctv Advertising, CTV OTT, Theviewpoint


Magnite Introduces Open Beta of New CTV and OTT Solution Named Unified Decisioning

Empowers CTV and OTT Publishers to Maximize Yield by Unifying Direct and Programmatic Demand Global Publishers Among Users, Including Australia’s Seven West Media NEW YORK & LOS ANGELES — Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising platform, today launched the open beta of Unified Decisioning, a solution that empowers CTV and OTT publishers […] The post Magnite Introduces Open Beta of New CTV and OTT Solution Named Unified Decisioning appeared first on Ad Tech D...
Tags: Australia, Advertising, Video Ads, Press Releases, Online Media, New York Los Angeles, CTV, Ad & Media Strategies, Ad Operations, Ads by Creative, Ads Taxonomy, Ad Networks and Platforms, Ad Products, Monetization Strategy, Ctv Publishers, Magnite


Chinese New Year Commerce Content Drives Performance Surge in Skimlinks’ Network

LONDON & SINGAPORE – Skimlinks, a Connexity Company, reports an unprecedented surge in performance of Chinese New Year articles ahead of the festival this weekend. Publishers from the platform’s global network have seen performance grow significantly year-on-year as consumers shop for gifts, decorations and plan how to celebrate the holiday.  SVP Revenue EMEA & APAC […] The post Chinese New Year Commerce Content Drives Performance Surge in Skimlinks’ Network appeared first on Ad Tech Daily.
Tags: Advertising, Press Releases, Connexity, Online Media, Digital Marketing, Media Buying, Chinese New Year, London Singapore, Ad & Media Strategies, Digital Intelligence, Ad Networks and Platforms, Skimlinks, Content Monetization, EMEA APAC, Connexity Company, Skimlinks Network