Posts filtered by tags: Ad Operations[x]


 

Verizon Media Launches Next-Gen Solutions, the Future of ID-Less Advertising

New suite infers audiences independent of cookies or mobile app IDs Verizon Media today announced the launch of its Next-Gen Solutions suite, a first-to-market offering for advertisers and publishers independent of cookies or mobile app IDs for audience creation, buying or measurement. Built for the identity-less era, this suite of solutions delivers relevant ad experiences […] The post Verizon Media Launches Next-Gen Solutions, the Future of ID-Less Advertising appeared first on Ad Tech Daily.
Tags: Ad & Media Strategies, Ad Operations, Ad Products, Ad Targeting, Cookieless Targeting, Online Advertising Challenges, Online Media, Press Releases, User Privacy, Connectid, Verizon Media


Smart AdServer Achieves Top Ranking in “Most Secure Ad Platforms” of 2020 According to Recent Analysis by Confiant

Global Independent Adtech Platform Credits Advanced Ad Security Technology and Strict New Client Standards According to advertising security leader, Confiant, Smart AdServer was shown to have the lowest security violations rate amongst sell side platforms in 2020. Building upon its 2020 Demand Quality Report data, which includes more than 100 platforms across 650 million impressions […] The post appeared first on Ad Tech Daily.
Tags: Advertising, Press Releases, Ad & Media Strategies, Online Advertising Challenges, Ad Operations, Digital Intelligence, Ad Networks and Platforms, Ad Serving, Smart AdServer, Ad Fraud and Spam, Confiant, Ad Platforms, Advertising Security, Global Independent Adtech, Confiant Smart AdServer


Jove Gives Nonprofits Free Access to New Creative-Centric Ad Planning Software

SEATTLE — Innovative ad-tech startup Jove announced today that they are offering their recently launched flagship product, Creative Insights, free to use for nonprofits. Creative Insights is a visually rich ad planning software that gives ad buyers, digital marketers and brand managers a new way of understanding data to help them create powerful advertising that connects with audiences. […] The post Jove Gives Nonprofits Free Access to New Creative-Centric Ad Planning Software appeared first on ...
Tags: Advertising, Press Releases, Seattle, Online Media, Digital Marketing, Media Buying, JOVE, Ad & Media Strategies, Ad Metrics, Ad Operations, Ad Products, Ad Serving, Media Planning, Ad Planning, Creative Insights


Pacvue Empowers Campaign Management and Optimization for Amazon DSP

Advertisers can now manage their Amazon DSP (Demand-Side Platform) campaigns using Pacvue’s intelligent automation, reporting, and optimization SAAS tool suite. “Adding Amazon DSP to our solution set helps our clients to drive growth from a wider variety of ad types, channels, and audiences, ” said Melissa Burdick, President of Pacvue. SEATTLE: Pacvue, a leading enterprise […] The post Pacvue Empowers Campaign Management and Optimization for Amazon DSP appeared first on Ad Tech Daily.
Tags: Featured, Advertising, Press Releases, Online Media, Media Buying, Ad & Media Strategies, Ad Metrics, Ad Operations, Ad Products, Programmatic Buying, Programmatic Advertising, Ad Serving, Campaign Management, Amazon DSP, Melissa Burdick, Pacvue


LoopMe Supports Brands in Post-IDFA World with Real-Time AI Engine

AI-driven tech stack leverages multivariate approach to maintain 96% model performance, even with all identifiers removed NEW YORK — LoopMe, the outcomes-based advertising platform, today released data revealing 96% model performance for its AI-predictive model without using cookies or persistent identifiers. This means that the strength of LoopMe’s predictive modeling is still extremely strong and […] The post LoopMe Supports Brands in Post-IDFA World with Real-Time AI Engine appeared first on ...
Tags: New York, Advertising, Press Releases, Ad Targeting, Loopme, Ad & Media Strategies, Ad Operations, Advertising Reports and Studies, Digital Intelligence, Ad Networks and Platforms, Predictive Modeling, Cookieless Targeting, Persistent Id, Multivariate Approach, Outcomes-based Advertising, Persistent Identifiers


Inskin Media Partners With Lumen Research to Offer Predictive Attention Estimates

Independent assessment proves the impact of Pageskin formats, providing advertisers with accurate assessments of campaign impact London, UK: Inskin Media, which specialises in multi-screen, high impact digital brand advertising, has been working with Lumen Research to generate objective attention estimates for its formats, in order to provide advertisers with accurate and predictive data about campaign performance. […] The post Inskin Media Partners With Lumen Research to Offer Predictive Attent...
Tags: Advertising, Brand Advertising, Press Releases, Digital Marketing, Media Buying, London UK, Ad & Media Strategies, Ad Metrics, Ad Operations, Ads by Creative, Ads Taxonomy, Digital Intelligence, Ad Products, Inskin Media, Lumen Research, Pageskin


Neustar Launches Unified Identity™ Transforming the Future of Customer Data Management

Announces the first customer data solution to connect, validate, and enrich customer data from all offline and online sources, improving customer relationship management (CRM), marketing, and analytics outcomes for brands. STERLING, Va. — Neustar Inc., a global information services and technology company and leader in identity resolution, today announced the launch of Neustar Unified Identity™, the only […] The post Neustar Launches Unified Identity™ Transforming the Future of Customer Data Mana...
Tags: Identity Management, Advertising, Press Releases, Ad Targeting, Online Media, Neustar, Digital Marketing, Ad & Media Strategies, Ad Operations, Digital Intelligence, Ad Products, Customer Data Management, Unified Analytics, STERLING Va Neustar Inc, Unified Identity


Arrivalist Provides Independent Measurement for Samsung Ads Smart TV Travel and Tourism Advertising Campaigns

NEW YORK — Arrivalist announced today that it has partnered with Samsung Ads, the advertising arm of Samsung Electronics and global leader in advanced TV, to provide its travel vertical advertising clients with independent, incremental measurement of advanced TV. “Samsung Ads has embraced and enabled that measurement and we’re looking forward to adding them to […] The post appeared first on Ad Tech Daily.
Tags: New York, Advertising, Samsung, Video Ads, Press Releases, Samsung Electronics, Smart TV, Media Buying, Ad & Media Strategies, Ad Metrics, Ad Operations, Ads by Creative, Ads Taxonomy, Ad Products, TV & Cable Advertising, Advanced TV


Former Kantar Media Global CEO Andy Brown Joins TVSquared as Executive Advisor

Company Taps Brown’s Extensive Experience as Global Demand for TV Ad Measurement Platform Surges NEW YORK & EDINBURGH, Scotland — TVSquared, the global leader in cross-platform TV ad measurement, announced today that former Kantar Media Global CEO Andy Brown has accepted an advisory role with the company. Brown will provide strategic counsel to TVSquared’s Board […] The post Former Kantar Media Global CEO Andy Brown Joins TVSquared as Executive Advisor appeared first on Ad Tech Daily.
Tags: Advertising, Video Ads, Press Releases, Brown, Edinburgh Scotland, Andy Brown, Ad & Media Strategies, Ad Metrics, Ad Operations, Ads by Creative, Ads Taxonomy, Digital Intelligence, Ad Products, People in Ad Tech, Tvsquared, TV Ad Measurement


67% of UK Digital Media Buyers Think CTV is More Effective Than Linear TV

New research by Unruly finds 100% of digital media agencies and 77% of brands plan to invest more in CTV over next 12 months due to better ROI and targeting compared to linear TV LONDON – More than two-thirds (67%) of UK advertising professionals think connected TV (CTV) is a more effective ad channel than […] The post 67% of UK Digital Media Buyers Think CTV is More Effective Than Linear TV appeared first on Ad Tech Daily.
Tags: UK, London, Featured, Advertising, Video Ads, Press Releases, Unruly, Connected TV, CTV, Ad & Media Strategies, Ad Metrics, Ad Operations, Ads by Creative, Ads Taxonomy, Advertising Reports and Studies, Digital Intelligence


TVSquared Teams Up with Experian to Power TV Ad Measurement and Deliver Audience Insights at Scale

Collaborative Effort Delivers Analytics to Accurately & Effectively Inform Audience Activation NEW YORK — TVSquared, the global leader in cross-platform TV ad measurement, announced today it has teamed up with Experian, the global information services company, to offer deterministic TV ad measurement to media publishers, agencies and advertisers. TVSquared’s technology will power the combined linear TV […] The post TVSquared Teams Up with Experian to Power TV Ad Measurement and Deliver Audience ...
Tags: New York, Advertising, Video Ads, Press Releases, Experian, Ad & Media Strategies, Ad Metrics, Ad Operations, Ads by Creative, Ads Taxonomy, Ad Products, TV & Cable Advertising, Tvsquared, TV Ad Measurement, Power TV Ad Measurement, Collaborative Effort Delivers Analytics


Undertone Ingests Differentiated Data From The Fyllo Data Marketplace, Giving Clients Access To A Powerful New Consumer Group

NEW YORK — Undertone, the leader in data-driven, Intelligent High Impact campaigns across screens, today announced the expansion of its audience data for ad targeting by ingesting Fyllo’s cannabis and CBD audience segments. As part of the new offering, Undertone is providing enhanced targeting with a differentiated data set from Fyllo, creator of the first […] The post Undertone Ingests Differentiated Data From The Fyllo Data Marketplace, Giving Clients Access To A Powerful New Consumer Group ap...
Tags: New York, Advertising, Ad Targeting, Undertone, Audience Targeting, Ad & Media Strategies, Ad Operations, Ad Products, Audience Data, Fyllo


Aniview Unveils CTV, OTT to Boost Brands’ Revenue Through Its Platform

New York – Aniview, a leading provider of holistic end-to-end ad-serving solutions for publishers, unveils the Connected TV (CTV) and Over-the-Top (OTT) capabilities available on its transparent video-content-management and monetization platform. The technology empowers existing and new customers alike to boost revenue through more efficient streaming capabilities. Even as vaccination rollouts bring progress in the […] The post Aniview Unveils CTV, OTT to Boost Brands’ Revenue Through Its Platfo...
Tags: New York, Advertising, Video Ads, Press Releases, Connected TV, Video Advertising, Online Media, Ad & Media Strategies, Ad Operations, Ads by Creative, Ads Taxonomy, Digital Intelligence, TV & Cable Advertising, Ad Serving, Boost Brands, Connected TV CTV


ZoomInfo Launches ‘Targeted Audiences’ to Optimize Advertising Campaign Precision and Performance

Unparalleled Data Accuracy Enables Digital Agencies and Marketers to Reach the Right Targets VANCOUVER, Wash. — ZoomInfo (NASDAQ: ZI), a global leader in go-to-market intelligence solutions, today announced the launch of Targeted Audiences, a new product that gives digital agencies and marketers the ability to target their ideal customers with unprecedented accuracy. Marking its expansion deeper into […] The post ZoomInfo Launches ‘Targeted Audiences’ to Optimize Advertising Campaign Precision a...
Tags: Advertising, Press Releases, Ad Targeting, Digital Marketing, Audience Targeting, Ad & Media Strategies, Ad Operations, Digital Intelligence, ZoomInfo, Targeted Audiences


AdPushup Launches Header Bidding Analytics and the Hyper Optimizer to Refine Header Bidding Auctions

– AdPushup has launched two new capabilities–Header Bidding Analytics and the Hyper Optimizer – Using these publishers will have deeper visibility of header bidding auctions, and can take actions to improve auction outcomes – These transformative enablements aim to improve publisher experience and revenue AdPushup, a leading ad revenue optimization platform for publishers, has announced […] The post AdPushup Launches Header Bidding Analytics and the Hyper Optimizer to Refine Header Bidding Aucti...
Tags: Featured, Advertising, Press Releases, Media Buying, Ad & Media Strategies, Ad Operations, Digital Intelligence, Ad Networks and Platforms, Ad Products, Programmatic Buying, Header Bidding, Adpushup, Header Bidding Analytics, Headerbidding, AdPushup Launches Header Bidding Analytics


Flashtalking Acquires Protected Media To Offer Verification Capabilities Across All Platforms

Acquisition immediately provides advertisers new levels of protection at scale with operational efficiencies LONDON, UK: Flashtalking, the leading global independent platform for ad management, data-driven creative, and unified insights, has acquired anti-fraud innovator Protected Media. The deal will enable Flashtalking to provide brands with comprehensive verification capabilities across Desktop, Mobile Web and In-App, at scale. […] The post Flashtalking Acquires Protected Media To Offer Verif...
Tags: Advertising, Press Releases, Media Buying, London UK, Ad & Media Strategies, Online Advertising Challenges, Ad Operations, Ad Networks and Platforms, Flashtalking, Ad Fraud and Spam, Ad Management, Protected Media, Invalid Traffic Detection, Capabilities Across All Platforms


Magnite Introduces Open Beta of New CTV and OTT Solution Named Unified Decisioning

Empowers CTV and OTT Publishers to Maximize Yield by Unifying Direct and Programmatic Demand Global Publishers Among Users, Including Australia’s Seven West Media NEW YORK & LOS ANGELES — Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising platform, today launched the open beta of Unified Decisioning, a solution that empowers CTV and OTT publishers […] The post Magnite Introduces Open Beta of New CTV and OTT Solution Named Unified Decisioning appeared first on Ad Tech D...
Tags: Australia, Advertising, Video Ads, Press Releases, Online Media, New York Los Angeles, CTV, Ad & Media Strategies, Ad Operations, Ads by Creative, Ads Taxonomy, Ad Networks and Platforms, Ad Products, Monetization Strategy, Ctv Publishers, Magnite


Adsmovil Social Influencer Solutions Tap Into Brand Affinity To Bring The Ideal Influencer and Maximum Results

Miami, Florida – Adsmovil, a leading digital advertising company with direct relationships with 1,200+ Latin American, Spanish, and U.S. Hispanic publishers, is pleased to announce the implementation of advanced audience profile tools for its Social Influencer offering which allows brands to reach their desired audiences more efficiently to maximize campaign results. As Amazon Social and […] The post appeared first on Ad Tech Daily.
Tags: Advertising, Press Releases, Ad Targeting, Online Media, Media Buying, Audience Targeting, Miami Florida, Ad & Media Strategies, Ad Operations, Audience Profiling, Adsmovil, Brand Affinity, Adsmovil Social Influencer Solutions, Amazon Social


TVSquared’s ADvantage XP First to Bring Standardized, Cross-Platform Measurement & Outcomes to TV

Independent Platform Provides Cookie-Less 1:1 Deterministic Solution to Measure the Effectiveness of Linear, Addressable& OTT/CTV Across Any Device NEW YORK & EDINBURGH – TVSquared announced the launch of ADvantage XP, the premier tier of its ADvantage analytics platform, built to provide scalable, uniform measurement across channels, platforms, devices and identity partners. With trusted, independent attribution, […] The post TVSquared’s ADvantage XP First to Bring Standardized, Cross-Platform ...
Tags: Advertising, Press Releases, Online Media, Ad & Media Strategies, Ad Metrics, Ad Operations, Ad Products, TV & Cable Advertising, Tvsquared, Advantage Xp, Bring Standardized Cross Platform Measurement amp, CTV Across Any Device, NEW YORK EDINBURGH


Dennis Publishing Announces Adoption of LiveRamp’s Authenticated Traffic Solution

Authenticated Traffic Solution (ATS) connects premium authenticated inventory with advertiser demand to power people-based advertising without a reliance on devices London, UK: Dennis Publishing, one of the UK’s leading publishing houses, has announced a strategic partnership with LiveRamp® (NYSE: RAMP), the leading data connectivity platform, to utilise its Authenticated Traffic Solution (ATS). ATS allows publishers to connect […] The post Dennis Publishing Announces Adoption of LiveRamp’s Auth...
Tags: UK, Advertising, Press Releases, Ad Targeting, Dennis Publishing, London UK, Ad & Media Strategies, Ad Operations, Digital Intelligence, Liveramp, People-based Advertising, Authenticated Traffic Solution, Dennis Publishing Announces Adoption of LiveRamp, Authenticated Traffic Solution ATS


Adtech Startup Illuma Technology Set for Rapid Growth as It Joins PWC’s Prestigious Raise Programme

British adtech startup Illuma Technology has been selected for capital fundraising through PwC’s Raise programme. Illuma is an independent contextual AI specialist which uses proprietary technology to intelligently expand advertising campaigns without relying on personal data or cookies.The technology reads the live contextual signals that are driving brand awareness and engagement and expands to find […] The post Adtech Startup Illuma Technology Set for Rapid Growth as It Joins PWC’s Prestigiou...
Tags: Advertising, Pwc, Press Releases, Ad Targeting, Digital Marketing, Ad & Media Strategies, Ad Operations, Contextual Targeting, Contextual Advertising, Illuma, Illuma Technology, Adtech Startup Illuma Technology Set


USSI Global Makes Strategic Investment with Software Company AdMobilize to Drive Digital Signage Installations with AI

Miami, FL – AdMobilize, the world’s #1 audience intelligence company powering DOOH networks with real-time, fully-anonymous AI, and USSI Global, a turnkey provider of customized network, broadcast, and digital signage systems and services worldwide, announce a strategic partnership today to more easily integrate AI into digital signage deployments. The partnership between USSI Global and AdMobilize will see the implementation of computer vision-based […] The post USSI Global Makes Strategic Inve...
Tags: Advertising, Miami, Press Releases, Ad Targeting, Admobilize, Online Media, Audience Targeting, Ad & Media Strategies, Ad Operations, Digital Intelligence, Ad Products, Dooh, Audience Intelligence, Dooh Advertising, Ussi Global, USSI Global Makes Strategic Investment


Future PLC Launches First-Party Audience Data Platform

Marketers can now easily reach 350 million high-intent users across 130+ digital brands LONDON and NEW YORK — Future plc, the global platform for specialist media, announces the launch of a new first-party audience data platform that will enable marketers to reach high-intent audience segments as the industry moves away from reliance on third-party cookies. Future’s audience […] The post Future PLC Launches First-Party Audience Data Platform appeared first on Ad Tech Daily.
Tags: New York, London, Advertising, Press Releases, Ad Targeting, Audience Targeting, Ad & Media Strategies, Ad Operations, Digital Intelligence, Ad Products, Future Plc, Audience Data Platform


SproutLoud Simplifies Ad Building for Brands and Local Partners

SUNRISE, Fla. — SproutLoud, a leader in distributed marketing software solutions, is proud to announce the release of the most intelligent Ad Builder of its time, an upgrade to creative ad templates that helps brands co-create advertisements with their distributed users (employees, resellers, dealers, agents, brokers, etc.) in local markets. With the new ad building […] The post SproutLoud Simplifies Ad Building for Brands and Local Partners appeared first on Ad Tech Daily.
Tags: Advertising, Press Releases, Digital Marketing, Ad & Media Strategies, Ad Operations, Digital Intelligence, Local Partners, Ad Builder, Sproutloud


Kochava Connects Advertisers with SKAdNetwork-Ready Growth Partners

SKAdNetwork Certification Program from Kochava Helps Marketers Make Decisions SANDPOINT, Idaho — Kochava, the leading real-time data solutions company for omni-channel attribution and measurement, announced a SKAdNetwork Certification Program for partners, which will help marketers make the best-informed decisions on growth partners they can trust using this new technological platform. “Innovation is happening at an […] The post Kochava Connects Advertisers with SKAdNetwork-Ready Growth Partners...
Tags: Advertising, Press Releases, Mobile Advertising, Digital Marketing, Ad & Media Strategies, Ad Metrics, Ad Operations, Ad Networks and Platforms, Ad Products, Kochava, Omni-channel Attribution, Skadnetwork, SKAdNetwork Ready Growth Partners, SKAdNetwork Certification Program


Magnite Helps Crackle Plus Enhance Inventory and Gain Supply Insights with TV Content Reporting

TV Content Reporting Provides Buyers with TV-Like Buying Opportunities and Brings Greater Transparency to CTV NEW YORK & LOS ANGELES — Magnite (NASDAQ: MGNI), the world’s largest independent omnichannel sell-side advertising platform, announced that Crackle Plus, a Chicken Soup for the Soul Entertainment (NASDAQ: CSSE) company and the operator of streaming advertising-supported video-on-demand (AVOD) services […] The post Magnite Helps Crackle Plus Enhance Inventory and Gain Supply Insights with...
Tags: Advertising, Video Ads, Press Releases, Video Advertising, New York Los Angeles, CTV, Ad & Media Strategies, Ad Metrics, Ad Operations, Ads by Creative, Ads Taxonomy, Digital Intelligence, Ad Networks and Platforms, Video-On-Demand, Crackle Plus, Magnite


FreeWheel and NBCUniversal Announce Landmark Partnership to Automate and Optimize Linear Ad Decisioning Across All NBCU Properties

FreeWheel’s AutoScheduler Technology is bringing the best of digital to the best of TV, fully automating NBCU’s linear TV ad scheduling process across all their networks. NEW YORK — FreeWheel, A Comcast Company (Nasdaq: CMCSA) announced a breakthrough in linear/digital convergence: FreeWheel will be leading ad decisioning across all NBCUniversal (NBCU) properties using their new […] The post FreeWheel and NBCUniversal Announce Landmark Partnership to Automate and Optimize Linear Ad Decisioning A...
Tags: New York, Advertising, Comcast, Nbcuniversal, Press Releases, Ad Targeting, Nbcu, Ad & Media Strategies, Ad Metrics, Ad Operations, TV & Cable Advertising, Ad Serving, CMCSA, Linear TV, FreeWheel, NBCUniversal NBCU


Pacvue Announces Criteo Integration to Expand eCommerce Advertising Across Channels

Agencies and brands can now manage their sponsored product ads across a wider ecosystem of marketplaces and retailers using Pacvue’s intelligent automation, reporting, and campaign management tools SEATTLE (PRWEB) – Pacvue, the leading enterprise platform for brands, sellers, and agencies to manage eCommerce advertising, today announced an integration with Criteo, the global technology company powering the world’s […] The post Pacvue Announces Criteo Integration to Expand eCommerce Advertising A...
Tags: Featured, Advertising, Press Releases, Seattle, Media Buying, Ad & Media Strategies, Ad Operations, Digital Intelligence, Ad Products, Programmatic Buying, Criteo, Ecommerce Advertising, Pacvue, Advertising Across Channels


Pattern89 Reveals the 2021 Ad Creative That Will Work Best

Analyzing over 200 billion data points, Pattern89 predicts what imagery, video, colors and copy will perform best for advertisers next year INDIANAPOLIS — Pattern89, a platform that specializes in creative artificial intelligence (AI) to maximize digital ad performance, today announced the 2021 Creative Forecast, which predicts what creative dimensions of an advertisement, such as imagery, colors […] The post Pattern89 Reveals the 2021 Ad Creative That Will Work Best appeared first on Ad Tech Da...
Tags: Advertising, Indianapolis, Press Releases, Online Media, Ad & Media Strategies, Ad Metrics, Ad Operations, Advertising Reports and Studies, Digital Intelligence, Ad Groups & Agencies, Ad Creatives Showcase, Pattern89, Creative Forecast


VideoAmp Integrates Conversion Logic Capabilities to Launch Cross-Channel Attribution Measurement, Planning and Audience Activation Software Solution, Campaign Optimizer

VideoAmp acquired Conversion Logic in March of 2020 and has integrated the company’s software, machine-learning attribution models, simulation and optimization engine into its platform and newly launched self-service software solution, Campaign Optimizer Campaign Optimizer goes beyond traditional multi-touch attribution, providing clients with tools to measure performance across linear TV, OTT and digital channels, identify converting […] The post VideoAmp Integrates Conversion Logic Capabilitie...
Tags: Advertising, Video Ads, Press Releases, Videoamp, Ad & Media Strategies, Ad Metrics, Ad Operations, Ads by Creative, Ads Taxonomy, Conversion Logic, Attribution Measurement, Audience Attribution, Campaign Optimizer