Posts filtered by tags: Ad Products[x]


 

ITN Networks Selects LoopMe for Advanced Analytics and Measurement Across Linear and Connected TV

Partnership provides granular consumer insights to measure and drive results for brands across ITN’s expansive source of audience and inventory partners NEW YORK — ITN Networks, the leading unwired network in the U.S., announced its partnership with LoopMe, the outcomes-based advertising platform, to expand advanced audience measurement and targeting for national advertisers across customized linear, over-the-top (OTT) […] The post ITN Networks Selects LoopMe for Advanced Analytics and Measureme...
Tags: New York, Advertising, Video Ads, Press Releases, Itn, Connected TV, Loopme, Ott, Ad & Media Strategies, Ad Metrics, Ad Operations, Ads by Creative, Ads Taxonomy, Ad Products, Linear TV, Audience Management


Roku, MAGNA and IPG Media Lab Study Reveals Advertisers Benefit 4X From Brand Experiences That Help Consumers Find Free Content

NEW YORK — A new study released by MAGNA, Roku, Inc. (NASDAQ: ROKU) and IPG Media Lab, “Valuing the Value Exchange,” demonstrates how marketers can use brand experiences that aide TV streaming content discovery while sponsorships for live events and sports are limited. The study reveals video ads and brand experiences together generate 4X greater […] The post Roku, MAGNA and IPG Media Lab Study Reveals Advertisers Benefit 4X From Brand Experiences That Help Consumers Find Free Content appeared f...
Tags: New York, Advertising, Roku, Press Releases, Video Advertising, Online Media, Magna, Ad & Media Strategies, Advertising Reports and Studies, Digital Intelligence, Ad Products, Monetization Strategy, Video Platforms, Ipg Media Lab, TV Streaming Content, IPG Media Lab Study Reveals Advertisers Benefit


Pacvue Brings its Award Winning eCommerce Advertising and Intelligence Platform to Instacart

Agencies and brands can now manage their Instacart Featured Products using Pacvue’s intelligent automation features, optimized keyword bidding, and robust reporting tools SEATTLE, W—Pacvue, the leading enterprise platform for brands, sellers, and agencies to manage eCommerce advertising, today announced full support for Instacart advertising. The expanded platform is one of the first to allow users […] The post Pacvue Brings its Award Winning eCommerce Advertising and Intelligence Platform to In...
Tags: Advertising, Press Releases, Seattle, Instacart, Online Media, Digital Marketing, Ad & Media Strategies, Digital Intelligence, Ad Products, Ecommerce Advertising, Instacart Advertising, Pacvue, Intelligence Platform, Instacart Featured Products


Nonio Selects Xandr’s Technology Platform

Technology Enables Leading Portuguese media alliance to offer scale and unlock the power of first-party data LISBON, Portugal — Xandr, AT&T’s advanced advertising company and leading Portuguese media alliance Nonio, today announced that members of Nonio alliance will adopt Xandr’s strategic selling platform Xandr Monetize. Nonio is the largest media alliance in Portugal, representing 85% […] The post Nonio Selects Xandr’s Technology Platform appeared first on Ad Tech Daily.
Tags: Advertising, Portugal, Lisbon, Digital Marketing, Ad & Media Strategies, Digital Intelligence, Ad Products, Xandr, Nonio, Xandr Monetize, Portugal Xandr AT T, Xandr Monetize Nonio


CitrusAd Unleashes Banner X for Grocery eCommerce

Banner X Marks the Desired Spot for Online Brands NEW YORK — CitrusAd unleashes Banner X on their retail media platform in the USA which provides brands and retailers with click through rates that are on average 10 to 30 times traditional display media. “Banner X ad placements offer the ability to present hyper-relevant, targeted […] The post CitrusAd Unleashes Banner X for Grocery eCommerce appeared first on Ad Tech Daily.
Tags: Usa, Advertising, Press Releases, Online Media, Digital Marketing, Shopping Ads, Ad & Media Strategies, Ad Operations, Ads by Creative, Ads Taxonomy, Ad Products, Rich Media Ads, Ad Serving, Retail Advertising, Citrusad, Banner X


AdLedger Announces CryptoRTB Protocol For Digital Advertising

MadHive Donates Open Source Cryptographic Toolset For OpenRTB To Consortium NEW YORK — AdLedger, the non-profit consortium building open standards that leverage blockchain and cryptography in digital advertising, today announced its CryptoRTB protocol to address widespread industry problems. The open-source technology injects cryptographic tools such as digital signatures into OpenRTB protocol to identify illegitimate ad supply, create […] The post AdLedger Announces CryptoRTB Protocol For Digit...
Tags: Advertising, Cryptography, Press Releases, Blockchain, Digital Advertising, Ad & Media Strategies, Ad Products, RTB Advertising, Adledger, Cryptortb, OpenRTB To Consortium NEW YORK


Bidalgo Transforms Ad Creative Production and Analysis With the Launch of Creative Center

Full-featured product suite offers data-driven insights and tools to drive efficiencies and effectiveness in producing, testing, analyzing and managing ad creative at scale SAN FRANCISCO — Bidalgo (www.bidalgo.com), a leading provider of campaign management and ad creative management software and services, announced today the launch of its Creative Center, a full-featured suite of tools designed […] The post Bidalgo Transforms Ad Creative Production and Analysis With the Launch of Creative Cente...
Tags: Advertising, San Francisco, Press Releases, Online Media, Ad & Media Strategies, Ad Operations, Ad Products, Bidalgo, Campaign Management, Ad Creative Management


RTB House Launches New AI-Based Product to Increase Brand Awareness and User Engagement

NEW YORK – RTB House, a global company that provides state-of-the-art marketing technologies, has employed Deep Learning AI and first party data to create Streaming Video Ads – a brand-new solution aimed at targeting users in the upper stages of the sales funnel. These effective, brand-focused and dynamically-created video ads will offer users a viewing […] The post RTB House Launches New AI-Based Product to Increase Brand Awareness and User Engagement appeared first on Ad Tech Daily.
Tags: New York, Featured, Advertising, Artificial Intelligence, Video Ads, Press Releases, Online Media, Ad & Media Strategies, Ads by Creative, Ads Taxonomy, Digital Intelligence, Ad Networks and Platforms, Ad Products, Video Monetization, Rtb House, deep learning AI


CommerceIQ is Now an Amazon Advertising Partner

New Ecommerce Channel Optimization Approach to Advertising on Amazon Helps Consumer Brands to Achieve Profitable Revenue Growth and Sustained Competitive Advantage MOUNTAIN VIEW, Calif. — CommerceIQ, a leader in Ecommerce Channel Optimization, today announced it is an Amazon Advertising partner and has been listed in the Amazon Advertising find-a-partner directory. The find-a-partner directory helps advertisers connect […] The post CommerceIQ is Now an Amazon Advertising Partner appeared first o...
Tags: Ecommerce, Advertising, Press Releases, Online Media, Media Buying, Calif, Ad & Media Strategies, Digital Intelligence, Ad Products, Amazon Advertising, Commerceiq, Amazon Advertising Partner, Ecommerce Channel Optimization


Adverty Completes Integration with US-Based Digital Advertising Technology Platform Smaato

STOCKHOLM — Adverty AB (publ) has completed the technical integration with US-based Smaato’s Digital Advertising Technology Platform, which gives publishers and app developers control over their monetization strategy when delivering ads to mobile apps and games. The partnership enables Smaato’s wide range of global buy-side partners and advertisers to access Adverty’s new seamless in-game ad inventory […] The post Adverty Completes Integration with US-Based Digital Advertising Technology Platfor...
Tags: Advertising, US, Press Releases, Mobile Advertising, Stockholm, Smaato, Online Media, Ad & Media Strategies, Digital Intelligence, Ad Networks and Platforms, Ad Products, Monetization Strategy, App Monetization, Mobile Monetization, In-game Advertising, Adverty


Cavai Bolsters Marketing Team with Key Hire from Banking Giant HSBC

Karol Smith’s appointment is announced as Cavai continues its global expansion and steep growth projectory London: ​Cavai ​the leading conversational advertising cloud today announces the appointment of Karol Smith, who joins in a new role as global head of advertiser experiences. Karol was global digital marketing lead for 13 years at HSBC. At Cavai she […] The post Cavai Bolsters Marketing Team with Key Hire from Banking Giant HSBC appeared first on Ad Tech Daily.
Tags: London, Advertising, Hsbc, Press Releases, Online Media, Digital Marketing, Karol, Ad & Media Strategies, Ad Products, Cavai, Conversational Advertising, Cavai Bolsters Marketing Team, Banking Giant HSBC, Karol Smith


AdPlugg Announces the Launch of ad.new

San Francisco – Today, AdPlugg launched ad.new. The ad.new domain is the latest of the highly prized .new domains to be awarded and launched. Go to playlist.new to start a new Spotify playlist, go to doc.new to start a new Google document and now, go to ad.new to create a new ad with AdPlugg. The […] The post AdPlugg Announces the Launch of ad.new appeared first on Ad Tech Daily.
Tags: Google, Advertising, Press Releases, Tld, Ad & Media Strategies, Ad Products, Adplugg, Ad.new, San Francisco Today AdPlugg


Adform’s Proven First-Party ID Solution Is Ready to Solve the Cookie Problem

Shifting from third-party cookies to first-party IDs: Adform’s development and collaboration with major publishers and agencies shows the way forward for digital advertising with a proven product that’s ready to use now LONDON UK – Adform – the integrated advertising platform (IAP) – has launched the first demand-side solution that unlocks the power of personalised […] The post Adform’s Proven First-Party ID Solution Is Ready to Solve the Cookie Problem appeared first on Ad Tech Daily.
Tags: Featured, Advertising, Press Releases, Ad Targeting, London UK, Ad & Media Strategies, Ad Operations, Ad Networks and Platforms, Ad Products, IAP, Adform, Personalized Advertising, Third-party Cookies, Cookieless Targeting, Id Solution


Norwich City, BADU Sports and Bidstack Form a Unique Alliance to Give Youngsters a Sporting Chance

  LONDON UK – Norwich City, the Championship football club, BADU Sports, the sports education organisation, and Bidstack, the leading in-game advertising platform, are proud to announce a three-way alliance that focuses on creating life-changing opportunities for young people from underrepresented backgrounds in the UK. The alliance will see Bidstack supporting BADU Sports students with […] The post Norwich City, BADU Sports and Bidstack Form a Unique Alliance to Give Youngsters a Sporting Chanc...
Tags: UK, Advertising, Press Releases, Norwich City, Online Media, London UK, Badu, Ad & Media Strategies, Ads Taxonomy, Ad Networks and Platforms, Ad Products, In-game Ads, Sporting Chance, Ads by Display, In-game Advertising, Bidstack


Nielsen Joins Forces with Talon Outdoor to Deliver Data-Driven Out Of Home Advertising Campaigns

London, UK: Nielsen today announces an integration with Talon Outdoor, which enables marketers to intelligently target audiences across both online and Out of Home (OOH) by combining its Nielsen Marketing Cloud solution with Talon’s proprietary data management platform Ada.   Nielsen Marketing Cloud’s data currently supplies the online programmatic ecosystem with premium owned and operated audience data and insight into consumer […] The post Nielsen Joins Forces with Talon Outdoor to Deliver Dat...
Tags: Advertising, Press Releases, Nielsen, Ad Targeting, Online Media, Media Buying, Audience Targeting, London UK, Talon, Ad & Media Strategies, Ad Operations, Ad Products, Programmatic Buying, Programmatic Advertising, Nielsen Marketing Cloud, Talon Outdoor


AudioGO Emerges from Public Beta with New Features Designed for Easy Audio Ad Buying

Self-Serve Audio Ad Solution Seeing 70% Increase in Active Advertisers San Mateo, CA — Today, AudioGO, the self-serve audio ad buying service from SiriusXM-owned AdsWizz, announced that it is emerging from public beta with several new features designed to support smaller buyers looking to capitalize on increasing audio consumption. Digital audio listening has been on […] The post AudioGO Emerges from Public Beta with New Features Designed for Easy Audio Ad Buying appeared first on Ad Tech Daily.
Tags: Advertising, Press Releases, Audio Ads, San Mateo CA, Ad & Media Strategies, Ads by Creative, Ads Taxonomy, Ad Networks and Platforms, Ad Products, SiriusXM, Audio Advertising, AdsWizz, Audiogo


Vistar Media Launches Open Exchange for Omnichannel DSPs

NEW YORK — Vistar Media, the leading global provider of software for digital out-of-home (DOOH), is partnering with the world’s largest omnichannel DSPs to launch the first real-time bidding open exchange for out-of-home advertising (OOH). This signals a watershed moment for DOOH, bringing the channel to parity with other programmatically accessible digital advertising mediums such […] The post Vistar Media Launches Open Exchange for Omnichannel DSPs appeared first on Ad Tech Daily.
Tags: New York, Advertising, Press Releases, Vistar Media, Ad & Media Strategies, Ad Networks and Platforms, Ad Products, RTB Advertising, Real-time Bidding, Dooh Advertising


LoopMe Ties Brand Outcomes to Connected TV to Amplify Advertising Effectiveness

PurchaseLoop now includes CTV inventory, closing the loop on cross-screen optimization, measurement and attribution NEW YORK — LoopMe, the outcomes-based video platform, announced its flagship product, PurchaseLoop, can now be used to optimize and provide attribution for connected TV (CTV) campaigns in near-real time. With artificial intelligence (AI)-powered technology that closes the loop on brand […] The post LoopMe Ties Brand Outcomes to Connected TV to Amplify Advertising Effectiveness appe...
Tags: New York, Advertising, Press Releases, Loopme, CTV, Ad & Media Strategies, Digital Intelligence, Ad Products, TV & Cable Advertising, Advertising Effectiveness, PurchaseLoop


FullContact and LiveIntent Create an Integrated Solution Providing Online and Offline Identity Resolution at the Person-Level

Empowering publishers, brands, and technology providers with real-time person-level marketing capabilities, without relying on third-party cookies LiveIntent, the people-based marketing platform powered by the email address, today announced a partnership with FullContact, the industry leader in consumer Identity Resolution as a Service. The partnership delivers the ability to map offline and online data to a […] The post FullContact and LiveIntent Create an Integrated Solution Providing Online a...
Tags: Advertising, Press Releases, Ad Targeting, Digital Marketing, Audience Targeting, FullContact, Ad & Media Strategies, Ad Operations, Ad Products, Identity Resolution, LiveIntent, People-based Marketing, Persistent Id, Person Level


Integral Ad Science and Channel Factory Announce Channel Science the First of Its Kind Combined YouTube Product for Brand Safety and Campaign Optimization

Advertisers Can Now Seamlessly Monitor Their YouTube Campaigns With the First Brand Safe & Performance Driven Inclusion List NEW YORK — Integral Ad Science (IAS) and Channel Factory today announced the launch of Channel Science, an industry-leading partnership that gives advertisers the opportunity to leverage both companies’ technologies through a single product to ensure their YouTube […] The post Integral Ad Science and Channel Factory Announce Channel Science the First of Its Kind Combined Y...
Tags: Advertising, Press Releases, Online Media, Ad & Media Strategies, Integral Ad Science, Online Content Publishers, Ad Products, Ad and Media Verification, Video Platforms, Brand Safety, Channel Factory


Ad.net Named to Los Angeles Business Journal’s 2020 Best Places to Work in LA

Ad.net, Inc., the search marketplace outside of traditional incumbents, today announced it has been named one of the 2020 Best Places to Work in Los Angeles by the Los Angeles Business Journal. The fourteenth annual program was created by the Los Angeles Business Journal and Best Companies Group, and was designed to identify, recognize, and […] The post Ad.net Named to Los Angeles Business Journal’s 2020 Best Places to Work in LA appeared first on Ad Tech Daily.
Tags: La, Advertising, Los Angeles, Press Releases, Search Advertising, Digital Marketing, Ad & Media Strategies, Ad Products, Los Angeles Business Journal, Search Marketing (SEM, Ad.net, Search Marketplace


Mantis Partner with Brand Advance to Combat Blunt Ad-Blocklist Keyword Prejudice Affecting LGBTQ+ and BAME Publications

–       The Brand Advance Media Network will use Mantis powered by IBM Watson to determine safe advertising opportunities for brands targeting minority groups –       Sophisticated brand safety tool is welcome news to minority community publishers disproportionately affected by ad blocking and brands looking to embrace diversity and inclusion Reach’s Mantis and Brand Advance, the leading cultural marketing […] The post Mantis Partner with Brand Advance to Combat Blunt Ad-Blocklist Keyword Prejud...
Tags: Featured, Advertising, Ibm Watson, Press Releases, Mantis, Online Media, Ad & Media Strategies, Digital Intelligence, Ad Products, Reach Plc, Ad Blocklist, Brand Advance Media, BAME Publications, Brand Advance Media Network


Centro Implements Transparency Requirements to Bring Advertisers and Publishers Closer Together

Advertising Exchange and Network Partners will Need sellers.json and SupplyChain Object;Centro Integrates with Connatix, ENGINE Media Exchange, IronSource, Mediavine, and Unity Chicago – Centro (https://www.centro.net), a global provider of advertising technology, announced transparency requirements that bridge the relationship between programmatic marketers and publishers. Now, advertising exchanges and advertising networks that want ad spend from Centro […] The post Centro Implements Transpare...
Tags: Advertising, Press Releases, Centro, Online Media, Media Buying, Ad & Media Strategies, Ad Networks and Platforms, Ad Products, Programmatic Buying, Sellers.json, Advertising Exchange, Supplychain Object, Advertising Exchange and Network Partners, Connatix ENGINE Media Exchange, Unity Chicago


eBay Advertising Makes Real-Time a Reality with New Cookie-Less Targeting Capabilities

•       New technology allows brands to target precisely at scale without the need for cookies•       Real-time updates between ad calls eradicate waste from needless retargeting•       Launch follows successful pilot with Freeview, with eBay outperforming a leading DSP on both efficiency and engagement London: eBay Advertising has announced the official […] The post eBay Advertising Makes Real-Time a Reality with New Cookie-Less Targeting Capabilities appeared first on Ad Tech Daily.
Tags: London, Ebay, Advertising, Press Releases, Ad Targeting, DSP, Media Buying, Ad & Media Strategies, Ad Operations, Ad Products, Programmatic Buying, Programmatic Advertising, Ebay Advertising, Cookie-less Targeting, eBay Advertising Makes Real Time


Kochava and LiveIntent Partner to Unify and Expand Audiences Across All Devices and Bring Identity Resolution to Brands and Publishers for a First Party World

Integrating Kochava IdentityLocker™ and LiveIntent nonID to leverage anonymized IDs with over one billion authenticated email connections for a new identity pathway forward SANDPOINT, Idaho & NEW YORK — Kochava, the leading attribution platform for real-time data solutions for mobile and connected devices, and LiveIntent, the people-based marketing platform powered by the email address, announced a […] The post Kochava and LiveIntent Partner to Unify and Expand Audiences Across All Devices and B...
Tags: Advertising, Press Releases, Online Media, Attribution, Digital Marketing, Ad & Media Strategies, Digital Intelligence, Ad Products, Kochava, LiveIntent, People-based Marketing, Expand Audiences Across All Devices, First Party World, SANDPOINT Idaho NEW YORK


Xaxis Delivers the Full Power of Creativity in Programmatic with the Launch of Xaxis Creative Studios

XCS works with creative and media agencies to assemble and deliver enhanced creative executions and drive better outcomes for brands Xaxis, GroupM’s advanced programmatic arm, has launched Xaxis Creative Studios (XCS), a new creative hub to bridge the gap between great creative ideas and advanced, data-driven, multi-channel execution. Staffed by designers and interactive developers, XCS […] The post Xaxis Delivers the Full Power of Creativity in Programmatic with the Launch of Xaxis Creative Stu...
Tags: Advertising, Press Releases, Online Media, Media Buying, Groupm, Xaxis, Ad & Media Strategies, Ad Groups & Agencies, Ad Products, Xaxis Creative Studios, Launch of Xaxis Creative Studios


Sky Partners with TVSquared to Show True Picture of TV Effectiveness

Innovative tech helps advertisers directly track linear, on demand and addressable TV campaigns to online visits and performance LONDON – Sky Media, the advertising sales arm of Sky, has announced its partnership with TVSquared, a global leader in TV attribution, to launch a market-leading direct web attribution tool across linear, on-demand and addressable TV advertising campaigns. Bringing […] The post Sky Partners with TVSquared to Show True Picture of TV Effectiveness appeared first on Ad Te...
Tags: London, Advertising, Sky, Press Releases, Online Media, Sky Media, Ad & Media Strategies, Ad Products, TV & Cable Advertising, Tvsquared, TV Attribution, addressable TV


New Customised Report by Sellics Boosts Performance in PPC Campaigns

eCommerce software provider Sellics offers free service for brands: a comprehensive, customised analysis of their Amazon advertising campaigns including recommendations and tips Berlin – Sellics, Amazon’s largest advertising partner and leading software solution for brands and agencies, is expanding its portfolio to include a fully automated tool for customised analysis of PPC (Pay per Click) campaigns on […] The post New Customised Report by Sellics Boosts Performance in PPC Campaigns appeared ...
Tags: Amazon, Berlin, Advertising, Ppc, Press Releases, Digital Marketing, Media Buying, PPC Campaigns, Ad & Media Strategies, Ads Taxonomy, Digital Intelligence, Ad Products, Amazon Advertising, Ads by Pricing, CPC Advertising, Sellics


Innovative Partnership Between Criteo and Lengow Helps Online Retailers Stay Connected With Store Customers

As the shift to online shopping continues in the wake of Covid-19, Criteo delivers an omnichannel offer that synchronises product recommendations and local inventory London: Criteo, the global technology company powering the world’s marketers with trusted and impactful advertising, has announced the extension of its partnership with Lengow, an impactful platform for e-traders to develop […] The post Innovative Partnership Between Criteo and Lengow Helps Online Retailers Stay Connected With Store...
Tags: London, Advertising, Press Releases, Online Media, Lengow, Ad & Media Strategies, Ad Products, Criteo, Offline Targeting


Beeswax Upgrades Buzz With Improved Targeting and Analytics – Better Usability, Functionality and Speed

Beeswax is upgrading its user interface and API, Buzz, to make it more powerful, faster and easier to use. The move comes after a period of growth at Beeswax to service a more diverse range of customers in the US and EMEA including Cognitiv, Azerion and The Ozone Project. Available from today for existing and […] The post Beeswax Upgrades Buzz With Improved Targeting and Analytics – Better Usability, Functionality and Speed appeared first on Ad Tech Daily.
Tags: Advertising, US, Analytics, Press Releases, Ad Targeting, EMEA, Ad & Media Strategies, Ad Metrics, Ad Operations, Ad Products, Programmatic Advertising, Ad Serving, Beeswax, Analytics Better Usability Functionality