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Lineup Leads the Charge in Programmatic Integration with New OMS Feature

Lineup Systems Announces New Feature to Increase Efficiency of Programmatic Booking The rise of programmatic has helped publishers keep pace with digital transformation, but the process hasn’t always been efficient or easy. Reconciling supply-side platform (SSP) data with your order management system (OMS) has been a tedious process of double entry, until now. Lineup System […] The post appeared first on Ad Tech Daily.
Tags: Featured, Advertising, Press Releases, Ssp, Media Buying, Ad & Media Strategies, Digital Intelligence, Ad Products, Programmatic Buying, Programmatic Advertising, RTB Advertising, OMS, Adpoint, Lineup Systems, Media Sales Software, Order Management System


Consumer Acquisition Launches Performance Templates and Automated Video Production for Social Advertising

Facebook and Google UAC social advertisers can save time and money using customizable performance video templates and self-service video bulk editor integrated into the AdRules Creative Studio platform. SAN FRANCISCO, Calif. – ConsumerAcquisition.com announced the launch of a video automation platform with new performance templates and self-service video bulk editor integrated into the Creative Studio platform […] The post Consumer Acquisition Launches Performance Templates and Automated Video P...
Tags: Facebook, Advertising, Press Releases, San Francisco Calif, Ad & Media Strategies, Ad Operations, Ad Products, Ad Serving, Consumeracquisition.com, Adrules Creative Studio, Performance Video Ads, Video Automation, Video Templates, Automated Video Production for Social Advertising, Google UAC


AnyClip Launches Industry-First Free Video Player Eliminating Headaches for Publishers

–AnyClip Addresses Another Major Publisher Pain Point by Eliminating Operating Costs Associated with Video –Introduces Free Video Player Solution to Help Publishers Succeed with Video NEW YORK & TEL AVIV – AnyClip, the AI-driven video content data pioneer, announced the launch of the fastest-loading, first-ever free video player for publishers in the digital media ecosystem. […] The post AnyClip Launches Industry-First Free Video Player Eliminating Headaches for Publishers appeared first on Ad T...
Tags: Advertising, Video Ads, Press Releases, Video Advertising, Online Media, Ad & Media Strategies, Ads by Creative, Ads Taxonomy, Ad Products, Video Monetization, Anyclip, Free Video Player, Video Publishers


AI-powered Marketing Personalisation Startup, DataSine, Secures £4 Million Series A Funding

LONDON — London-based AI startup DataSine, which combines expertise in psychology and machine learning to help businesses personalise their communications at scale, has raised £4 million in Series A funding from leading European and U.S. investors, led by Pentech and Propel Venture Partners. Other investors include C.Entrepreneurs/Cathay Innovation, Twin Ventures and Sistema_VC. DataSine’s personality-driven marketing […] The post AI-powered Marketing Personalisation Startup, DataSine, Secures £...
Tags: London, Advertising, Artificial Intelligence, Machine Learning, Press Releases, Online Media, Pomegranate, Ad & Media Strategies, Digital Intelligence, Ad Products, Pentech, DataSine, C Entrepreneurs Cathay Innovation Twin Ventures, Propel Venture Partners Other


Twitter Extends In-Stream Video Ads and Sponsorships to Include K-Pop Content Worldwide

– Inserting pre-roll video ad before premium video content such as K-Pop artists, variety show, Twitter Blueroom – Providing marketing opportunities for brands targeting young, high-engagement consumer audiences worldwide SEOUL, KOREA – Twitter is the best place for fans all over the world to find out and talk about what’s happening in the K-Pop world in […] The post appeared first on Ad Tech Daily.
Tags: Twitter, Social Networks, Advertising, Video Ads, Press Releases, Video Advertising, Online Media, Digital Marketing, Social Media Advertising, Media Buying, Twitter Advertising, K-pop, Ad & Media Strategies, Ads by Creative, Ads Taxonomy, Digital Intelligence


TechTarget Delivers Confirmed Project Intelligence Directly to B2B Sales Teams in Latest Update to Priority Engine Purchase Intent Platform

New enhancements provide expanded account-level insights and access to buying team insiders to accelerate sales opportunities and revenue growth NEWTON, Mass. — TechTarget, Inc. (Nasdaq: TTGT), the global leader in B2B technology purchase intent data and services announced new updates to its IT Deal Alert Priority EngineTM platform that help B2B sales teams identify Confirmed Projects within their […] The post TechTarget Delivers Confirmed Project Intelligence Directly to B2B Sales Teams in Late...
Tags: Advertising, Press Releases, Digital Marketing, TechTarget, Ad & Media Strategies, Digital Intelligence, Ad Products, B2B sales, Priority Engine, NEWTON Mass TechTarget Inc, B2b Purchase Intent Data


FreeWheel and NBCUniversal Connect Linear TV and Digital Video Ad Delivery Systems as Part of Broader Initiative to Unify Ad Decisioning

Marks important step forward in “one order, one report” ad buying across all video Greater automation and holistic, results-driven advertising delivery will open up access to TV for more companies NEW YORK — FreeWheel, A Comcast Company (Nasdaq: CMCSA), announced it has completed the first stage of a technology unification initiative with NBCUniversal (NBCU) to extend FreeWheel’s […] The post FreeWheel and NBCUniversal Connect Linear TV and Digital Video Ad Delivery Systems as Part of Broader In...
Tags: New York, Advertising, Comcast, Video Ads, Press Releases, Ad & Media Strategies, Ad Metrics, Ad Operations, Ads by Creative, Ads Taxonomy, Ad Products, TV & Cable Advertising, Ad Serving, CMCSA, Linear TV, FreeWheel


Nielsen Catalina Solutions (NCS) Sales Effect Measurement Service For YouTube Advertising Is Now Available for CPG Advertisers

New Solution Moves the Industry Toward a New Standard of Digital Ad Accountability By Delivering Comparable Sales Metrics for Nearly Any Publisher NEW YORK — Nielsen Catalina Solutions (NCS) announced the availability of a new solution for reliably and quickly measuring the in-store sales driven by CPG advertising delivered on YouTube. The NCS Sales Effect solution […] The post Nielsen Catalina Solutions (NCS) Sales Effect Measurement Service For YouTube Advertising Is Now Available for CPG Adve...
Tags: Advertising, Press Releases, Ncs, Digital Marketing, CPG, Ad & Media Strategies, Ad Metrics, Ad Operations, Ad Products, Nielsen Catalina Solutions, Cpg Advertising, NEW YORK Nielsen Catalina Solutions NCS, In-store Attribution, New Standard of Digital


Polaris Media Selects Aria Systems’ Billing and Monetization Platform to Grow Subscriptions and Maximize Revenue from Digital Services

Aria Continues to Grow Roster of Media and Publishing Companies SAN FRANCISCO — Aria Systems, the leader in helping enterprises grow subscription- and usage-based revenue, announced that Polaris Media has selected the company’s cloud-based, billing and monetization platform to more effectively meet the growing demand for digital content. Polaris is Norway’s third largest publishing company, with […] The post Polaris Media Selects Aria Systems’ Billing and Monetization Platform to Grow Subscripti...
Tags: Advertising, Press Releases, Norway, Online Media, Polaris, Digital Services, Ad & Media Strategies, Ad Products, Monetization Strategy, Aria Systems, Digital Revenues, Polaris Media, SAN FRANCISCO Aria Systems


TechTarget Accelerates Brand Consideration and Account Engagement with Latest Update to Priority Engine Purchase Intent Insight Platform

New Priority Engine Brand Accelerator service helps B2B marketers more effectively influence, engage and convert accounts directly interacting with their advertising NEWTON, Mass. — TechTarget, Inc. (Nasdaq: TTGT), the global leader in B2B technology purchase intent data and services announced the launch of IT Deal Alert Priority EngineTM: Brand Accelerator, a new service to help B2B enterprise […] The post TechTarget Accelerates Brand Consideration and Account Engagement with Latest Update to P...
Tags: Advertising, Press Releases, Media Buying, Purchase Intent Data, TechTarget, Ad & Media Strategies, Digital Intelligence, Ad Products, Priority Engine, NEWTON Mass TechTarget Inc


Mediasmart Launches Incremental Metrics for App Marketers

‘First self-serve solution to automate incremental metrics and provide insights into campaign impact’ mediasmart Mobile has launched new features which allow advertisers promoting their apps to estimate the incremental impact of their advertising campaigns, both when they run campaigns in mediasmart DSP and in other display mobile channels. Its new ‘Incremental Metrics’ offering uses a […] The post Mediasmart Launches Incremental Metrics for App Marketers appeared first on Ad Tech Daily.
Tags: Advertising, Press Releases, Mobile Advertising, DSP, Online Media, Media Buying, Ad & Media Strategies, Digital Intelligence, Ad Products, Programmatic Buying, Mediasmart Mobile, Ad Effectiveness, Mediasmart, Attribution Fraud, Incremental Metrics, Mediasmart Dsp


Videa Announces the Addition of Comscore TV Data to its Local Linear TV Buying and Selling Platform

New data will provide media buyers and sellers with deep ad campaign and inventory insights NEW YORK — Videa, an online marketplace for automated television advertising, announced that it will leverage Comscore TV data within its automation platform. Comscore is a trusted partner for planning, transacting, and evaluating media across platforms. The addition of Comscore TV data […] The post Videa Announces the Addition of Comscore TV Data to its Local Linear TV Buying and Selling Platform appeare...
Tags: Advertising, Press Releases, Comscore, Video Advertising, Media Buying, Videa, Ad & Media Strategies, Digital Intelligence, Ad Products, TV & Cable Advertising, Linear TV, Television Advertising, Comscore TV Data, TV Campaign Measurement, Videa Announces the Addition of Comscore TV Data, Comscore TV


Native Advertising Exchange Sharethrough Joins The Trade Desk’s Unified ID Solution

SAN FRANCISCO & LOS ANGELES — Sharethrough, one of the industry’s largest native ad exchanges for the open web, has integrated The Trade Desk’s unified ID solution on their exchange. This collaborative venture is an effort to improve the digital match rates outside of walled gardens in the digital advertising ecosystem. This is available through […] The post appeared first on Ad Tech Daily.
Tags: Advertising, Press Releases, Media Buying, San Francisco Los Angeles, Ad & Media Strategies, Ad Networks and Platforms, Ad Products, Programmatic Buying, The Trade Desk, Trade Desk, Sharethrough


Aller Media Chooses ADvendio to Streamline Their Ad Management Processes Across the Nordic Region

Aller Media, the leading publisher of magazines and newspapers in the Nordic region, with a weekly circulation of 3.2 million copies, has implemented Salesforce-based ADvendio to streamline the advertising sales management process of its business units in Denmark, Norway, and Sweden with multi-currency support. Hamburg, Germany — ADvendio, a Salesforce-based advertising management solution for publishers […] The post Aller Media Chooses ADvendio to Streamline Their Ad Management Processes Across...
Tags: Sweden, Advertising, Press Releases, Online Media, Media Buying, Ad & Media Strategies, Digital Intelligence, Ad Products, Denmark Norway, Advendio, Advertising Sales Management, Aller Media, Aller Media Chooses ADvendio, Hamburg Germany ADvendio


Cybersecurity Company CHEQ Raises $5 Million to Replace Ad Verification Tech with Fully Autonomous Brand-Safety System

Led by Battery Ventures, the investment round will be used to continue CHEQ’s work to utilize AI and Natural Language Processing to prevent unsafe brand placements and ad fraud in real time NEW YORK – Cybersecurity company CHEQ announced the closing of $5M in Series A funding, which will help it enable digital advertisers to […] The post Cybersecurity Company CHEQ Raises $5 Million to Replace Ad Verification Tech with Fully Autonomous Brand-Safety System appeared first on Ad Tech Daily.
Tags: New York, Advertising, Cybersecurity, Press Releases, Ai, Battery Ventures, Natural Language Processing, NLP, Ad & Media Strategies, Ad Viewability, Online Advertising Challenges, Digital Intelligence, Ad Products, Ad and Media Verification, Ad Verification, Ad Fraud


IAB Tech Lab Introduces Mobile App Support for Ads.txt

Guidance for In-App Use of Crucial Ad Fraud Protection Spec Released for 30-Day Public Comment NEW YORK – The IAB Technology Laboratory released “Mobile App Support for Ads.txt.” Building on the existing ads.txt, this guidance is for business and operations teams that focus on in-app advertising to facilitate ad fraud protection within mobile app marketing. […] The post appeared first on Ad Tech Daily.
Tags: Advertising, Press Releases, Mobile Advertising, Interactive Advertising Bureau, Ad & Media Strategies, Advertising Reports and Studies, Digital Intelligence, Ad Products, Iab Tech Lab, Ad and Media Verification, IAB Technology Laboratory, Mobile App Marketing, Ads.txt, Ad Fraud Protection


Sift Uses Digital Element’s Geolocation, Proxy Data to Improve Mobile App Targeting Solution

NetAcuity Edge Ensures Mobile Ads Are More Accurately Delivered on an International Scale ATLANTA – Digital Element, the global geolocation data and services provider, announced that Sift, a mobile advertising technology provider utilizing artificial intelligence (AI) and machine learning, has selected its NetAcuity EdgeTM datasets to use within its mobile app targeting solution, ensuring that clients’ ads […] The post Sift Uses Digital Element’s Geolocation, Proxy Data to Improve Mobile App Tar...
Tags: Advertising, Artificial Intelligence, Machine Learning, Press Releases, Mobile Advertising, Ad & Media Strategies, Digital Intelligence, Ad Products, Digital Element, Netacuity Edge, Geolocation Data, Sift, Mobile App Targeting, Digital Element 's Geolocation Proxy Data


Vista Equity Partners to Acquire Majority Stake in Integral Ad Science, Supporting IAS’s Continued Growth

Investment Will Enable Continued Innovation and Support for IAS Customers Globally London, UK – Integral Ad Science (“IAS”), a global software company that empowers the advertising industry with ad effectiveness solutions, announced that it has entered into a definitive agreement to be majority acquired by Vista Equity Partners (“Vista”). Vista is a leading private equity […] The post Vista Equity Partners to Acquire Majority Stake in Integral Ad Science, Supporting IAS’s Continued Growth appear...
Tags: Advertising, Press Releases, Vista Equity Partners, Ad & Media Strategies, Integral Ad Science, Digital Intelligence, Ad Products, Ad Effectiveness, Vista Equity Partners to Acquire Majority Stake, IAS Customers Globally London UK


Simplaex Introduces Rivr To Bridge The Programmatic Gap Between Advertisers And Publishers

Simplaex announced the beta-launch of Rivr, its new AI-powered Audience Yield Manager that enables SSPs and publishers to advance to an audience-based performance model, delivering exponential value to advertisers. The announcement was made at the AdMonsters 2018 Ops Conference in New York. Today, programmatic advertising has passed the tipping point, and has become a highly complex and non-transparent landscape. The ever-increasing […] The post Simplaex Introduces Rivr To Bridge The Programmati...
Tags: Advertising, Press Releases, Ad Targeting, Media Buying, Audience Targeting, Ad & Media Strategies, Ad Operations, Ad Products, Programmatic Buying, Programmatic Advertising, New York Today, RIVR, Simplaex, Audience Yield Manager


NetElixir Announces New Integration with Bing Ads to its Paid Search Recommendation Platform LXRGuide

New capabilities allow SMBs to manage and optimize their search campaigns on Bing, as well as Google AdWords, dramatically increasing revenue and campaign performance PRINCETON, NJ – Retail search marketing company NetElixir has enhanced its paid search recommendation platform LXRGuide by integrating with Bing Ads, allowing marketers at small to medium size businesses to optimize […] The post appeared first on Ad Tech Daily.
Tags: Advertising, Press Releases, Bing, Paid Search, Bing Ads, Digital Marketing, Google Adwords, Princeton NJ, Ad & Media Strategies, Ad Products, Netelixir, Search Marketing (SEM, Lxrguide, Bing Search Advertising, NetElixir Announces New Integration


HubSpot and Taboola Announce Strategic Partnership, Turning on Content Discovery for 40,000 Brands

Partnership will integrate Taboola’s Campaign Manager in HubSpot to allow brands to start campaigns in real-time London – Taboola, the leading discovery platform, announced a partnership with HubSpot, a leading CRM, marketing, sales and customer service platform. Partners of Taboola and HubSpot will now be able to seamlessly start content marketing campaigns with Taboola through the […] The post HubSpot and Taboola Announce Strategic Partnership, Turning on Content Discovery for 40,000 Brands ap...
Tags: Advertising, Press Releases, HubSpot, Online Media, Media Buying, Taboola, Content Discovery, Ad & Media Strategies, Ad Products, London Taboola, Partners of Taboola


Sourcepoint Launches Consent Management Platform

Sourcepoint announces the launch of consent management capabilities, the latest addition in its toolkit to help publishers engage with consumers NEW YORK – Sourcepoint, the publisher platform for creating trusted and transparent user experiences, today unveiled its CMP (Consent Management Platform), the latest module within its award-winning Dialogue platform. Providing publishers with a robust set of […] The post Sourcepoint Launches Consent Management Platform appeared first on Ad Tech Daily.
Tags: Advertising, Press Releases, Gdpr, Online Media, Cmp, General Data Protection Regulation, Ad & Media Strategies, Online Advertising Challenges, Digital Intelligence, Ad Products, Sourcepoint, Gdpr Compliance, Consent Management Platform, Iab Consent Management Framework, Sourcepoint Launches Consent Management Platform


S4M, Drive-to-Store Specialists, Raises US$12M in Funding to Close the Offline and Online Advertising Divide

LONDON – S4M, an international AdTech MarTech company specializing in drive-to-store campaigns, announced that it has raised $12M USD in a Series B round from Sofiouest with participation from existing investors Bpifrance and Entrepreneur Venture. The company launched their platform, FUSIO by S4M, in February this year, in SaaS and will now accelerate their technology […] The post S4M, Drive-to-Store Specialists, Raises US$12M in Funding to Close the Offline and Online Advertising Divide appeare...
Tags: London, Advertising, US, Press Releases, Ad & Media Strategies, Digital Intelligence, Ad Products, S4m, Drive-to-store, Fusio By S4m, AdTech MarTech, Sofiouest


Ogury Launches Consent Manager

Free solution to help publishers comply with GDPR requirements London – Ogury, the world’s leading mobile data company, launches Consent Manager to strengthen its Ogury for Apps suite of solutions. This new product enables app publishers to be compliant with the General Data Protection Regulation (GDPR), which comes into effect on May 25, 2018. Since its […] The post Ogury Launches Consent Manager appeared first on Ad Tech Daily.
Tags: Advertising, Press Releases, Mobile Advertising, User Privacy, Gdpr, Ad & Media Strategies, Online Advertising Challenges, Digital Intelligence, Ad Products, General Data Protection, Ogury, Consent Manager, London Ogury the world


PremiumMedia360 Aligns with TIP Initiative to Accelerate Automated Advertising Transactions for Local Television and Media Agency Partners

NEW YORK – PremiumMedia360, the leading advertising data automation company, announced it is fully aligned with the TV Interface Practices (TIP) initiative started by a consortium of local broadcasters. The initiative, which is currently supported by more than 800 TV stations, addresses the fragmentation of transactional data across the local TV industry. To address the rapid changes […] The post PremiumMedia360 Aligns with TIP Initiative to Accelerate Automated Advertising Transactions for Loca...
Tags: New York, Advertising, Tv Advertising, Press Releases, Media Buying, Ad & Media Strategies, Ad Products, TV & Cable Advertising, Data Automation, Premiummedia360, TV Interface Practices


GumGum Partners with ADUX to Deliver European In-Image Advertising Solutions for Global Advertisers

London: GumGum, an artificial intelligence company with deep expertise in computer vision, has launched a new partnership with French online marketing group ADUX, in order to expand its European offering in markets including France, Belgium, Italy and Spain. The partnership will give global advertisers access to GumGum’s image recognition and semantic analysis technology across these new […] The post GumGum Partners with ADUX to Deliver European In-Image Advertising Solutions for Global Advertis...
Tags: London, Advertising, Spain, Artificial Intelligence, Press Releases, Computer Vision, Ad & Media Strategies, Ads Taxonomy, Ad Products, GumGum, Ads by Display, France Belgium Italy, Adux, GumGum Partners, Image Advertising Solutions for Global Advertisers


Data2Decisions Launches Real Time Media Budget Optimiser PoleStar Live

AI powered digital performance engine integrates real time metrics to enable accurate and dynamic planning and optimization Data2Decisions, a global marketing effectiveness consultancy, has launched PoleStar Live, an advanced media budget optimizer that integrates real time metrics to enable more accurate and dynamic planning and optimisation across media buying platforms. Based on a fusion of […] The post Data2Decisions Launches Real Time Media Budget Optimiser PoleStar Live appeared first on A...
Tags: Advertising, Press Releases, Online Media, Media Buying, Ad & Media Strategies, Ad Products, Data2decisions, Marketing Effectiveness, Media Budget Optimization, Polestar Live, Time Media Budget Optimiser


Tealium Leads Industry with Enhanced Privacy and Consent Functionality

Tealium reaffirms its position as a leader in data governance and customer data privacy with enhanced product capabilities LONDON: Tealium, the leader in real-time customer data solutions and enterprise tag management, has announced enhanced features of its privacy and consent management tools within the Tealium Universal Data Hub. The company’s Privacy and Consent Manager empowers organisations […] The post appeared first on Ad Tech Daily.
Tags: London, Advertising, Press Releases, User Privacy, Gdpr, Online Media, Ad & Media Strategies, Online Advertising Challenges, Digital Intelligence, Ad Products, Tag Management, Tealium, Tealium Universal Data Hub, Consent Handling, Consent Management, Privacy Management


Sovrn Partners with Anti-Fake News Platform Factmata

London and New York: Sovrn, which helps more than 25,000 independent online publishers succeed by doing more of what they love, announced it has become the first to partner with Factmata, the anti-fake-news advanced machine learning platform. The partnership will enable Sovrn to further enhance the quality media ecosystem it curates for brands, advertisers, publishers […] The post Sovrn Partners with Anti-Fake News Platform Factmata appeared first on Ad Tech Daily.
Tags: New York, London, Advertising, Machine Learning, Press Releases, Online Media, Ad & Media Strategies, Online Advertising Challenges, Digital Intelligence, Ad Networks and Platforms, Ad Products, Sovrn, Fake News, Factmata, Anti Fake News Platform Factmata


Kind Ads Proposes Reputational Solution to Combat Fake Ads

Kind Ads is a platform for serving ethical ads that respect user privacy. In the wake of the fake ads scandal that has led to lawsuits against Facebook, Kind Ads is proposing to “make the internet kind again”. Kind Ads, a platform that connects advertisers and publishers, has proposed an innovative solution to combat fraudulent […] The post appeared first on Ad Tech Daily.
Tags: Advertising, Press Releases, Ad & Media Strategies, Online Advertising Challenges, Ad Networks and Platforms, Ad Products, Ad Fraud and Spam, Advertising Fraud, Fake News, Kind Ads, Facebook Kind Ads