Posts filtered by tags: Ad Products[x]


 

Mamboo Games Launches Seamless In-Play™ Advertising in Partnership with Adverty

Leading in-game advertising specialist, Adverty AB (publ), today announces a partnership with Mamboo Games, which will include Adverty’s seamless In-Play™ formats within its increasingly popular games. Mamboo Games, a Belarussian developer and publisher of successful hyper casual games has launched Adverty’s seamless In-Play™ advertising in three of its hit games: Shift Race, Shift Princess and […] The post Mamboo Games Launches Seamless In-Play™ Advertising in Partnership with Adverty appeared ...
Tags: Advertising, Display Ads, Press Releases, Mobile Advertising, Ad & Media Strategies, Ads by Creative, Ads Taxonomy, Ad Products, In-game Ads, Ads by Display, In-game Advertising, Adverty, Adverty AB, In-play Ad Format, Mamboo Games


TEGNA Selects TVSquared to Advance Cross-Platform, Closed-Loop Measurement and Attribution

Partnership delivers holistic linear and OTT measurement, providing thousands of advertisers with incremental reach and performance outcomes TYSONS, Va. & NEW YORK — TEGNA Inc. (NYSE: TGNA) today announced that TVSquared has been chosen to power cross-platform, closed-loop measurement and attribution for thousands of its advertisers, delivering incremental reach and web, location and app outcomes for local […] The post TEGNA Selects TVSquared to Advance Cross-Platform, Closed-Loop Measurement an...
Tags: New York, Advertising, Video Ads, Press Releases, Video Advertising, TEGNA, Ad & Media Strategies, Ad Metrics, Ad Operations, Ads by Creative, Ads Taxonomy, Digital Intelligence, Ad Products, Ad and Media Verification, Tvsquared, TEGNA Inc NYSE


H Code Officially Introduces B Code, a New Digital Entity Focused on Driving Authentic Marketing for Black Audiences

The company also releases the Black Digital Fact Pack, the first in-depth analysis of Black American’s online behaviors and attitudes following a tumultuous year SANTA MONICA, Calif. — H Code, the leading multicultural digital media company, today announces the launch of B Code, a new entity focused on developing solutions for advertisers and agencies to reach, […] The post H Code Officially Introduces B Code, a New Digital Entity Focused on Driving Authentic Marketing for Black Audiences appear...
Tags: Advertising, Press Releases, Digital Marketing, Ad & Media Strategies, Digital Intelligence, Ad Groups & Agencies, Ad Products, B Code, Black Digital Fact Pack, H Code, Multicultural Digital Media Company, Driving Authentic Marketing for Black Audiences


Zeotap Launches Google Customer Match Integration to Drive Addressability in a Post-Cookie World

New API integration delivers 79% higher CTR and 67% higher CVR than non-audience traffic[1] Zeotap, the leading Customer Data Platform, has launched a new integration with Google Customer Match, enabling marketers to leverage their first-party data to engage audiences at scale across Google Search, Shopping, Gmail, YouTube and Display.[2] In doing so, the new integration […] The post Zeotap Launches Google Customer Match Integration to Drive Addressability in a Post-Cookie World appeared first o...
Tags: Google, Featured, Advertising, Press Releases, Ad Targeting, Zeotap, Online Media, Digital Marketing, Media Buying, Ad & Media Strategies, Ad Operations, Ad Products, Google Customer Match, Customer Data Platform, Cookieless Targeting, Post Cookie World


MOLOCO Launches Dynamic Creative for Programmatic Mobile Advertising

Automatically builds, deploys, and optimizes ad creative for programmatic ad campaigns across the industry’s leading ad networks, marketplaces, and exchanges REDWOOD CITY, CA — MOLOCO (www.moloco.com), a leader in machine learning and growth solutions for mobile marketers, announced today the launch of Dynamic Creative for programmatic advertising. MOLOCO’s Dynamic Creative automatically designs, deploys and optimizes […] The post MOLOCO Launches Dynamic Creative for Programmatic Mobile Advertis...
Tags: Advertising, Press Releases, Mobile Advertising, Media Buying, Redwood City, Ad & Media Strategies, Ad Products, Programmatic Buying, Programmatic Advertising, Moloco, Programmatic Mobile Advertising


AdPlayer.Pro Online Video Ad Tech Solutions Provider Introduces AMP Video Ads Kit 2.0

AdPlayer.Pro releases a massive upgrade to the company’s video ads solutions for AMP digital properties. AdPlayer.Pro, an international provider of advanced online video advertising solutions has introduced a significant functional upgrade to its video ad tech stack, specifically aimed at the smooth integration of video ads into AMP properties, called AMP Video Ads Kit 2.0. […] The post appeared first on Ad Tech Daily.
Tags: Advertising, Video Ads, Press Releases, AMP, Video Advertising, Online Media, Ad & Media Strategies, Ads by Creative, Ads Taxonomy, Ad Products, Adplayer.pro


Adverty Launches In-Play™ and In-Menu™ Ads in Magic Finger 3D and World Hockey Manager 2021

Leading in-game advertising specialist, Adverty AB (publ), today announces two new games launching in its network, which will include Adverty’s seamless In-Play™ and In-Menu™ formats for both branding and performance advertising to global audiences. First out is Magic Finger 3D from Lucky Kat Studios. With an amazing seamless integration of Adverty’s In-Play™ ads which include […] The post appeared first on Ad Tech Daily.
Tags: Advertising, Brand Advertising, Press Releases, Digital Marketing, Media Buying, Ad & Media Strategies, Ad Operations, Ads by Creative, Ads Taxonomy, Ad Products, Performance Advertising, In-game Advertising, Adverty, Adverty AB, Lucky Kat Studios With


Cavai Appoints Andreas Akesson as Commercial Director for Spain, Portugal and Latin America

The appointment comes as the conversational cloud enjoys a strong growth trajectory in these regions London, UK: Cavai, the leading conversational advertising cloud has appointed Andreas Akesson as commercial director for Spain, Portugal and Latin America, to spearhead further growth in these regions. Andreas will work out of Barcelona, having already enjoyed a highly successful […] The post Cavai Appoints Andreas Akesson as Commercial Director for Spain, Portugal and Latin America appeared firs...
Tags: Advertising, Barcelona, Press Releases, Latin America, Online Media, London UK, Andreas, Spain Portugal, Ad & Media Strategies, Ad Products, People in Ad Tech, Cavai, Conversational Advertising, Andreas Akesson, Cavai Appoints Andreas Akesson


White Bullet Integrates With 4D to Enable Advertisers to Tap Into Targeted Inventory Whilst Protecting Brand Reputation

The cybersecurity and IP protection company and the contextual outcomes engine join forces to deliver brand-safe advertising at scale London, UK: Cybersecurity and IP protection expert, White Bullet, has integrated with leading self-service contextual outcomes engine, 4D, a division of Silverbullet. The integration, which is now live in 4D, enables advertisers to benefit from targeted […] The post White Bullet Integrates With 4D to Enable Advertisers to Tap Into Targeted Inventory Whilst Protect...
Tags: Advertising, Press Releases, Ad Targeting, Online Media, Media Buying, London UK, Ad & Media Strategies, Ad Operations, Ad Products, Brand Reputation, Brand Safety, Silverbullet, 4D, White Bullet


Novatiq Announces Supership Holdings Partnership to Scale Its Privacy-First Identity Solution Across Japan And APAC

LONDON — Novatiq, the only privacy-first identity solution to leverage first-party network operator intelligence, has today announced a significant commercial partnership with Supership Holdings. Supership is Japan’s leader in data-driven digital advertising. “By leveraging Novatiq’s technology, Supership will be able to develop a platform that enables cookie-independent targeting. By doing so, we will establish a […] The post Novatiq Announces Supership Holdings Partnership to Scale Its Privacy...
Tags: Japan, London, Advertising, Press Releases, User Privacy, Online Media, Media Buying, APAC, Ad & Media Strategies, Online Advertising Challenges, Digital Intelligence, Ad Products, Novatiq, Supership Holdings, Supership Holdings Supership, Supership


Libsyn Announces Closing of AdvertiseCast Acquisition and $25 Million Equity Financing

PITTSBURGH — Liberated Syndication Inc. (OTCQB:LSYN) (“Libsyn” or the “Company”), the industry’s leading podcast hosting platform, today announced it has closed the previously announced acquisition of AdvertiseCast, LLC (“AdvertiseCast”). “We believe AdvertiseCast, a market leader in podcast advertising, is a perfect fit with Libsyn’s strategy to provide independent podcasters robust tools. In addition to host-read […] The post Libsyn Announces Closing of AdvertiseCast Acquisition and $25 Millio...
Tags: Advertising, Press Releases, Pittsburgh, Online Media, Audio Ads, Ad & Media Strategies, Ads by Creative, Ads Taxonomy, Online Content Publishers, Ad Products, Monetization Strategy, Libsyn, Podcast Monetization, Ad Revenue Optimization, Advertisecast, AdvertiseCast Acquisition


ActionIQ Partners with Neustar to Power Identity Resolution, Data Enrichment, and Omnichannel Activation

Partnership to improve customer acquisition and conversion rates, increase media efficiencies, and reduce costs RESTON, Va. & NEW YORK — Neustar Inc., a global information services and technology company and leader in identity resolution, and ActionIQ, the leading Enterprise Customer Data Platform (CDP) today announced a partnership across three critical capabilities: identity resolution, data enrichment, […] The post ActionIQ Partners with Neustar to Power Identity Resolution, Data Enrichment, ...
Tags: Advertising, Press Releases, Neustar, Digital Marketing, Ad & Media Strategies, Digital Intelligence, Ad Products, Actioniq, Identity Resolution, RESTON Va NEW YORK Neustar Inc, Enterprise Customer Data Platform


Dentsu Announces the Integration of Its Identity Resolution Platform, Merkury, with Salesforce’s Customer Data Platform

New solution enables brands to grow, enhance, and activate first-party customer data COLUMBIA, Md. — Dentsu and Merkle, dentsu international’s customer experience management (CXM) service line, announced it has completed the integration of Merkury, its identity resolution and data platform, into the Salesforce Customer Data Platform (CDP). Brands using Salesforce CDP will now be able to […] The post Dentsu Announces the Integration of Its Identity Resolution Platform, Merkury, with Salesforce’s ...
Tags: Advertising, Press Releases, Merkle, Salesforce, Ad Targeting, Digital Marketing, Dentsu, Ad & Media Strategies, Ad Operations, Digital Intelligence, Ad Products, Customer Data Platform, CXM, Merkury, COLUMBIA MD Dentsu, Salesforce Customer Data Platform CDP Brands


MiQ Launches New Programmatic Solution to Aid U.S. Multicultural Advertising

Company targets Hispanic market in initial focus, expanding Florida operations and appointing LATAM expert Amanda Abrarpour to drive efforts MIAMI — MiQ – global programmatic media partner – today announced the launch of their U.S. Hispanic and multicultural practices that will help advertisers best reach and engage U.S. multicultural audiences through more sophisticated, diverse data sets. […] The post MiQ Launches New Programmatic Solution to Aid U.S. Multicultural Advertising appeared first o...
Tags: Florida, Advertising, Press Releases, Online Media, Media Buying, Latam, Ad & Media Strategies, Ad Networks and Platforms, Ad Products, Hispanic Advertising, Miq, Multicultural Advertising, Aid U S Multicultural Advertising, Amanda Abrarpour


Aniview’s Video Ad Solution Doubles Jagran New Media’s Advertising Revenues

Aniview’s platform grants India’s top digital media company full transparency in its video ads and bolsters user experience NEW YORK — Aniview (https://www.aniview.com/), a leading provider of holistic end-to-end ad-serving solutions for publishers, partners with Jagran New Media, the digital arm of India’s flagship media group Jagran Prakashan Limited. With Aniview’s video ad player solution, Jagran New […] The post Aniview’s Video Ad Solution Doubles Jagran New Media’s Advertising Revenues app...
Tags: India, Advertising, Video Ads, Press Releases, Video Advertising, Online Media, Ad & Media Strategies, Ad Operations, Ads by Creative, Ads Taxonomy, Ad Products, Ad Serving, Monetization Strategy, Jagran New Media, Aniview, Solution Doubles Jagran New Media


Cavai Helps Barcelo.com to Re-Engage North American Travellers with Caribbean Destinations in the Post-COVID Era

Cavai’s conversational cloud helped the resort and hotel chain re-engage with its main market and reawaken desire for travel by delivering more effective, personalised advertising London, UK: Cavai, the leading conversational advertising cloud has been collaborating with BMind, a strategic consultancy committed to enabling digital transformation, and its client Barceló, to drive phenomenal ROI on […] The post Cavai Helps Barcelo.com to Re-Engage North American Travellers with Caribbean Destinati...
Tags: Advertising, Marketing Strategy, Press Releases, Online Media, Digital Marketing, Media Buying, London UK, Ad & Media Strategies, Digital Intelligence, Ad Products, Barcelo, Cavai, Conversational Advertising


Kochava Announces Acquisition of DigiCenter

Collaboration Further Strengthens the Kochava Collective as a Valuable Resource for Marketers and Publishers to Drive Identity Resolution and Audience Enrichment SANDPOINT, Idaho — Kochava, the leading real-time data solutions company for omni-channel attribution and measurement, today announced the acquisition of DigiCenter, a leading provider of identity and cross-device graph data for marketers, publishers, and ad-tech […] The post Kochava Announces Acquisition of DigiCenter appeared first on...
Tags: Advertising, Press Releases, Online Media, Digital Marketing, Ad & Media Strategies, Digital Intelligence, Ad Products, Kochava, Identity Resolution, Digicenter, Valuable Resource for Marketers


Feedvisor Announces Full-Funnel Advertising Optimization and Intelligence Platform for Amazon and E-Marketplaces

AI-driven platform shows brands and retailers the true impact of Amazon Advertising on the operational performance of product catalogs, empowering them to optimize strategy and drive 65% improvement in RoAS NEW YORK — Feedvisor, the AI-driven optimization and intelligence platform for brands and retailers on Amazon, Walmart, and e-marketplaces, today announced the launch of its […] The post Feedvisor Announces Full-Funnel Advertising Optimization and Intelligence Platform for Amazon and E-Market...
Tags: Advertising, Brand Advertising, Press Releases, Ad Targeting, Online Media, Digital Marketing, Amazon Walmart, Ad & Media Strategies, Ad Metrics, Ad Operations, Digital Intelligence, Ad Products, Ad Serving, Retail Advertising, Amazon Advertising, Feedvisor


CitrusAd Launches Retail Media Technology on Petco.com

Petco and CitrusAd Team Up to Connect Pet Parents and Brands in Support of Pet Health and Wellness NEW YORK — CitrusAd, the world’s fastest growing retail media platform, has partnered with Petco Health and Wellness Company, Inc. (NASDAQ: WOOF), a complete partner in pet health and wellness, to launch CitrusAd’s retail media technology for […] The post CitrusAd Launches Retail Media Technology on Petco.com appeared first on Ad Tech Daily.
Tags: New York, Advertising, Display Ads, Press Releases, Media Buying, Petco, Ad & Media Strategies, Ads by Creative, Ads Taxonomy, Ad Networks and Platforms, Ad Products, Retail Advertising, Sponsored Products, Citrusad, Petco Health and Wellness Company Inc NASDAQ


CommScope Deploys Video Advertising Solutions Across a4’s Video Footprint

CommScope’s Emmy® Award-winning Video Advertising Portfolio enables targeted advertising to a4’s existing set-top box and next-generation IP video infrastructure HICKORY, N.C. — CommScope announced today that a4, the advanced advertising arm of Altice USA, has deployed its Video Advertising Solutions to deliver geographic and addressable advertising across a4’s video footprint, including both QAM-based and IP video services. “We […] The post CommScope Deploys Video Advertising Solutions Across a...
Tags: Advertising, Video Ads, Press Releases, Video Advertising, Online Media, Media Buying, Ad & Media Strategies, Ad Operations, Ads by Creative, Ads Taxonomy, Ad Products, Ad Serving, CommScope, Addressable Advertising, Altice USA, A4


Affise Launches New Attribution Chain Technology to Measure Advertising Results

VILNIUS, Lithuania — Affise launched a new type of attribution chain technology to measure mobile advertising attribution without the previously required user device identifier for advertisers (IDFA). The removal of the IDFA results from Apple’s App Tracking Transparency (ATT) roll-out. Initially expected in summer 2020 and later moved to 2021, the iOS14.5 release introduced the […] The post Affise Launches New Attribution Chain Technology to Measure Advertising Results appeared first on Ad Tech...
Tags: Apple, Advertising, Press Releases, Mobile Advertising, Online Media, Digital Marketing, Vilnius, Ad & Media Strategies, Ad Metrics, Ad Operations, Ad Products, IDFA, Affise, Attribution Technology, Lithuania Affise


Brand Metrics Partners with Ciaopeople to Enable the Italian Publisher’s Brand Lift Measurement Strategy

The publishing group became the first in Italy to offer its customers continuous measurement of the impact of media campaigns on brands. London, UK: Swedish technology company, Brand Metrics, which works with publishers to demonstrate the effectiveness of digital advertising, has announced a new partnership with Ciaopeople, following a period of enormous growth over the […] The post Brand Metrics Partners with Ciaopeople to Enable the Italian Publisher’s Brand Lift Measurement Strategy appeared ...
Tags: Advertising, Italy, Press Releases, Online Media, London UK, Ad & Media Strategies, Ad Metrics, Ad Operations, Ad Products, Brand Metrics, Brand Lift Measurement, Ciaopeople, Brand Metrics Partners, Brand Lift Measurement Strategy


Wakefern Expands Retail Media with CitrusAd for Omnichannel Shopper Experiences

Wakefern Increases Ad Inventory with CitrusAd for Unified Retail Media Approach NEW YORK — Wakefern Food Corp., the nation’s largest retailer-owned cooperative, is expanding usage of CitrusAd’s retail media technology to include native, in-app advertising. By expanding the inventory available through CitrusAd, Wakefern now provides brands with one easy to use, omnichannel, platform for sponsored […] The post Wakefern Expands Retail Media with CitrusAd for Omnichannel Shopper Experiences appeared...
Tags: Advertising, Press Releases, Online Media, Digital Marketing, Ad & Media Strategies, Ad Products, Wakefern, Citrusad, Retail Media, CitrusAd Wakefern


TEGNA Unveils New Automotive and Tourism Attribution Capabilities, National VERIFY Brand and Sports Streaming Offerings at IAB NewFronts

TEGNA’s NewFronts Presentation Showcases Power of Local Media for Reaching Audiences at Scale in Trusted, Brand-Safe Environment TYSONS, Va. — TEGNA Inc. (NYSE: TGNA) is announcing several new initiatives today at the IAB NewFronts, the nation’s largest digital media marketplace featuring some of the most innovative companies in media and entertainment. In its NewFronts debut, […] The post TEGNA Unveils New Automotive and Tourism Attribution Capabilities, National VERIFY Brand and Sports Streami...
Tags: Advertising, Press Releases, Online Media, Attribution, Iab, TEGNA, Ad & Media Strategies, Digital Intelligence, Advertising Events, Ad Products, Iab Newfronts, TYSONS Va TEGNA Inc NYSE


Smartly.io Reveals Key Insights for Social Advertising Post-Pandemic

Global survey finds consumers are spending more this summer, but seeking deals NEW YORK — Smartly.io, the leading social advertising automation platform for creative and performance marketers, today announced new research underscoring the role social media continues to play in how consumers shop and remain connected in a world changed by the pandemic. Conducted by […] The post Smartly.io Reveals Key Insights for Social Advertising Post-Pandemic appeared first on Ad Tech Daily.
Tags: New York, Advertising, Press Releases, Online Media, Social Advertising, Social Media Advertising, Ad & Media Strategies, Ad Products, Performance Marketing, Smartly.io, Dynata, Reveals Key Insights for Social Advertising Post, Social Advertising Post


VIZIO and Verizon Media Announce Strategic Partnership to Advance Connected TV, Omnichannel Advertising

Leading smart TV manufacturer with viewership data from 18M opted-in TVs and media & tech powerhouse with 200B daily cross-screen signals align to deliver new advertising opportunities NEW YORK & IRVINE, Calif. — Verizon Media and VIZIO (NYSE: VZIO), today announced a strategic partnership to deliver new cross-platform and connected TV (CTV) advertising solutions, anchored in unique TV […] The post VIZIO and Verizon Media Announce Strategic Partnership to Advance Connected TV, Omnichannel Advert...
Tags: Advertising, Video Ads, Press Releases, Vizio, Connected TV, Online Media, Media Buying, Ad & Media Strategies, Ad Metrics, Ad Operations, Ads by Creative, Ads Taxonomy, Digital Intelligence, Ad Products, Verizon Media, NEW YORK IRVINE


SpotX Integrates TVSquared for Transparent, Real-Time, Global CTV Measurement and Attribution

Partnership Will Shape CTV Advertising Across North America, Europe & Latin America NEW YORK — TVSquared has been onboarded by SpotX, the leading global video advertising platform, as a preferred measurement and attribution partner to power transparent, real-time analytics on delivery, audience, and outcomes for national, regional, and local connected TV (CTV) campaigns. Together, TVSquared and SpotX […] The post SpotX Integrates TVSquared for Transparent, Real-Time, Global CTV Measurement and A...
Tags: New York, Advertising, Video Ads, Ad & Media Strategies, Ad Metrics, Ad Operations, Ads by Creative, Ads Taxonomy, Ad Networks and Platforms, Ad Products, Tvsquared, Spotx, Ctv Advertising, Time Global CTV Measurement


Xandr Brings Xandr Curate to Market, Opening New Revenue Streams for Asset Owners

A platform enabling curators to package supply across multiple sellers and bundle it with unique data SINGAPORE — Xandr, AT&T’s advanced advertising company, has today announced the launch of Xandr Curate, a platform offering data-layered curated deals across premium multi-seller inventory in Xandr’s marketplace. Using this technology, data owners and publishers are combining powerful first-party assets […] The post Xandr Brings Xandr Curate to Market, Opening New Revenue Streams for Asset Owner...
Tags: Singapore, Advertising, Press Releases, Ad & Media Strategies, Ad Networks and Platforms, Ad Products, Xandr, Xandr AT T, Xandr Monetize


Measured Intelligence Suite™ Helps Brands Navigate Recent Upheaval in Advertising Attribution

Incrementality Measurement and Source of Truth Reporting Inform Cross-Channel Media Investment Decisions SANTA MONICA, Calif. — As increasing data and online tracking restrictions put pressure on marketers to find alternative ways to measure and optimize advertising performance, Measured, a leading provider of incrementality measurement solutions, today revealed the Measured Intelligence SuiteTM for smart media investment decisions. “Measured provides […] The post Measured Intelligence Suite™ He...
Tags: Advertising, Press Releases, Online Media, Digital Marketing, Calif, Ad & Media Strategies, Ad Products, Measured, Measured Intelligence Suite


Zeotap Launches Predictive Audiences to Empower Marketers with Machine Learning

New functionality allows users of Zeotap’s Customer Data Platform to create and activate machine-learned segments without needing Data Science expertise Zeotap, the leading Customer Data Platform, has today announced the launch of Predictive Audiences as part of its award-winning Customer Intelligence Platform (CIP). Designed to help marketing users increase the impact of their campaigns, it […] The post Zeotap Launches Predictive Audiences to Empower Marketers with Machine Learning appeared fir...
Tags: Advertising, Machine Learning, Press Releases, Zeotap, Online Media, Digital Marketing, Media Buying, Ad & Media Strategies, Ad Products, Customer Data Platform, Customer Intelligence Platform, Customer Intelligence Platform CIP, Predictive Audiences