Posts filtered by tags: Ad Serving[x]


 

Smart AdServer Achieves Top Ranking in “Most Secure Ad Platforms” of 2020 According to Recent Analysis by Confiant

Global Independent Adtech Platform Credits Advanced Ad Security Technology and Strict New Client Standards According to advertising security leader, Confiant, Smart AdServer was shown to have the lowest security violations rate amongst sell side platforms in 2020. Building upon its 2020 Demand Quality Report data, which includes more than 100 platforms across 650 million impressions […] The post appeared first on Ad Tech Daily.
Tags: Advertising, Press Releases, Ad & Media Strategies, Online Advertising Challenges, Ad Operations, Digital Intelligence, Ad Networks and Platforms, Ad Serving, Smart AdServer, Ad Fraud and Spam, Confiant, Ad Platforms, Advertising Security, Global Independent Adtech, Confiant Smart AdServer


Jove Gives Nonprofits Free Access to New Creative-Centric Ad Planning Software

SEATTLE — Innovative ad-tech startup Jove announced today that they are offering their recently launched flagship product, Creative Insights, free to use for nonprofits. Creative Insights is a visually rich ad planning software that gives ad buyers, digital marketers and brand managers a new way of understanding data to help them create powerful advertising that connects with audiences. […] The post Jove Gives Nonprofits Free Access to New Creative-Centric Ad Planning Software appeared first on ...
Tags: Advertising, Press Releases, Seattle, Online Media, Digital Marketing, Media Buying, JOVE, Ad & Media Strategies, Ad Metrics, Ad Operations, Ad Products, Ad Serving, Media Planning, Ad Planning, Creative Insights


Pacvue Empowers Campaign Management and Optimization for Amazon DSP

Advertisers can now manage their Amazon DSP (Demand-Side Platform) campaigns using Pacvue’s intelligent automation, reporting, and optimization SAAS tool suite. “Adding Amazon DSP to our solution set helps our clients to drive growth from a wider variety of ad types, channels, and audiences, ” said Melissa Burdick, President of Pacvue. SEATTLE: Pacvue, a leading enterprise […] The post Pacvue Empowers Campaign Management and Optimization for Amazon DSP appeared first on Ad Tech Daily.
Tags: Featured, Advertising, Press Releases, Online Media, Media Buying, Ad & Media Strategies, Ad Metrics, Ad Operations, Ad Products, Programmatic Buying, Programmatic Advertising, Ad Serving, Campaign Management, Amazon DSP, Melissa Burdick, Pacvue


Aniview Unveils CTV, OTT to Boost Brands’ Revenue Through Its Platform

New York – Aniview, a leading provider of holistic end-to-end ad-serving solutions for publishers, unveils the Connected TV (CTV) and Over-the-Top (OTT) capabilities available on its transparent video-content-management and monetization platform. The technology empowers existing and new customers alike to boost revenue through more efficient streaming capabilities. Even as vaccination rollouts bring progress in the […] The post Aniview Unveils CTV, OTT to Boost Brands’ Revenue Through Its Platfo...
Tags: New York, Advertising, Video Ads, Press Releases, Connected TV, Video Advertising, Online Media, Ad & Media Strategies, Ad Operations, Ads by Creative, Ads Taxonomy, Digital Intelligence, TV & Cable Advertising, Ad Serving, Boost Brands, Connected TV CTV


Aniview Partners with White Ops to Fend Off Sophisticated Bot Attacks and Safeguard the Integrity of Video Advertising

Partnership Delivers New Avenue for Publishers and Advertising Networks to Protect their Inventory with White Ops Advertising Integrity via Aniview’s Platform NEW YORK — Aniview, a leading provider of holistic end-to-end ad-serving solutions for publishers, announced a new partnership with White Ops, the global leader in collective protection against sophisticated bot attacks and fraud. Aniview’s platform […] The post Aniview Partners with White Ops to Fend Off Sophisticated Bot Attacks and Safe...
Tags: New York, Advertising, Video Ads, Press Releases, Video Advertising, White Ops, Ad & Media Strategies, Online Advertising Challenges, Ads by Creative, Ads Taxonomy, Ad Products, Ad Serving, Ad Fraud, Ad Fraud and Spam, White Ops Advertising Integrity, Advertising Integrity


FreeWheel and NBCUniversal Announce Landmark Partnership to Automate and Optimize Linear Ad Decisioning Across All NBCU Properties

FreeWheel’s AutoScheduler Technology is bringing the best of digital to the best of TV, fully automating NBCU’s linear TV ad scheduling process across all their networks. NEW YORK — FreeWheel, A Comcast Company (Nasdaq: CMCSA) announced a breakthrough in linear/digital convergence: FreeWheel will be leading ad decisioning across all NBCUniversal (NBCU) properties using their new […] The post FreeWheel and NBCUniversal Announce Landmark Partnership to Automate and Optimize Linear Ad Decisioning A...
Tags: New York, Advertising, Comcast, Nbcuniversal, Press Releases, Ad Targeting, Nbcu, Ad & Media Strategies, Ad Metrics, Ad Operations, TV & Cable Advertising, Ad Serving, CMCSA, Linear TV, FreeWheel, NBCUniversal NBCU


TheViewPoint Becomes VlogBox’s Tech Partner For Enhancing CTV Inventory Monetization And Reporting

TheViewPoint, an innovative video ad monetization platform for CTV/OTT publishers and broadcasters, announced a partnership with VlogBox, a global video content distribution and monetization platform, that helps content creators, distributors and resellers. Within this partnership, TheViewPoint brings in its ad tech solutions to power up VlogBox’s monetization capabilities, as well as robust analytics and precise […] The post TheViewPoint Becomes VlogBox’s Tech Partner For Enhancing CTV Inventor...
Tags: Advertising, Video Ads, Press Releases, Online Media, Media Buying, Ad & Media Strategies, Ad Operations, Ads by Creative, Ads Taxonomy, Ad Products, Ad Serving, Monetization Strategy, Video Platforms, Video Inventory, CTV OTT, Theviewpoint


Publica Release Features To Bring Increased Transparency To CTV Programmatic Auctions

CTV Advertising technology company Publica have released a feature within their platform called Live Logs that enables streaming publishers & platforms who use the Publica ad server and or unified auction tools to better understand how programmatic buyers are bidding for their OTT inventory within ad pods. Awarded Best Early Stage Technology company at the […] The post Publica Release Features To Bring Increased Transparency To CTV Programmatic Auctions appeared first on Ad Tech Daily.
Tags: Featured, Advertising, Video Ads, Press Releases, Connected TV, Media Buying, Ad & Media Strategies, Ad Metrics, Ad Operations, Ads by Creative, Ads Taxonomy, Digital Intelligence, Ad Products, Ad Serving, Ctv Advertising, Publica


Leading Publisher DPG Media Adopts Xandr Ad Server

UK: DPG Media, a leading publisher in the Netherlands, has today announced that they have chosen to partner with Xandr, AT&T’s advanced advertising company, as their ad server platform of record. From 1st October, DPG Media will make their publisher business available on Xandr Monetize, Xandr’s ad server, alongside the existing DPG Media magazine business (previously Sanoma […] The post Leading Publisher DPG Media Adopts Xandr Ad Server appeared first on Ad Tech Daily.
Tags: UK, Advertising, Netherlands, Press Releases, Online Media, Media Buying, Ad & Media Strategies, Ad Operations, Online Content Publishers, Ad Serving, Monetization Strategy, Sanoma, Xandr AT T, Xandr Monetize, Dpg Media, Xandr Monetize Xandr


Discovery Selects Magnite to Strengthen DTC Advertising Proposition for Streaming Services in the UK, Japan and India

NEW YORK & LOS ANGELES — Magnite (NASDAQ: MGNI), the world’s largest independent omnichannel sell-side advertising platform, today announced its expanded relationship with Discovery in support of its leading real life entertainment streaming service, dplay platform, to maximise programmatic advertising capabilities. Magnite’s platform provides Discovery with control and efficiency for ad podding, inventory hierarchy, targeting, […] The post Discovery Selects Magnite to Strengthen DTC Advertising...
Tags: India, Advertising, Discovery, Press Releases, Ssp, Media Buying, New York Los Angeles, Ad & Media Strategies, Ad Operations, Ad Networks and Platforms, Ad Products, Ad Serving, Monetization Strategy, UK Japan, Sell Side Platform, Magnite


CitrusAd Unleashes Banner X for Grocery eCommerce

Banner X Marks the Desired Spot for Online Brands NEW YORK — CitrusAd unleashes Banner X on their retail media platform in the USA which provides brands and retailers with click through rates that are on average 10 to 30 times traditional display media. “Banner X ad placements offer the ability to present hyper-relevant, targeted […] The post CitrusAd Unleashes Banner X for Grocery eCommerce appeared first on Ad Tech Daily.
Tags: Usa, Advertising, Press Releases, Online Media, Digital Marketing, Shopping Ads, Ad & Media Strategies, Ad Operations, Ads by Creative, Ads Taxonomy, Ad Products, Rich Media Ads, Ad Serving, Retail Advertising, Citrusad, Banner X


Beeswax Upgrades Buzz With Improved Targeting and Analytics – Better Usability, Functionality and Speed

Beeswax is upgrading its user interface and API, Buzz, to make it more powerful, faster and easier to use. The move comes after a period of growth at Beeswax to service a more diverse range of customers in the US and EMEA including Cognitiv, Azerion and The Ozone Project. Available from today for existing and […] The post Beeswax Upgrades Buzz With Improved Targeting and Analytics – Better Usability, Functionality and Speed appeared first on Ad Tech Daily.
Tags: Advertising, US, Analytics, Press Releases, Ad Targeting, EMEA, Ad & Media Strategies, Ad Metrics, Ad Operations, Ad Products, Programmatic Advertising, Ad Serving, Beeswax, Analytics Better Usability Functionality


Pattern89 Announces Predict: AI That Simulates Ad Performance Before Campaigns Launch

Marketers can predict with 95% accuracy what creative elements will perform best before campaigns begin. INDIANAPOLIS — Pattern89, an artificial intelligence marketing platform, announces the end of A/B testing with its new solution, Pattern89 Predict. Pattern89 Predict simulates creative ad elements to predict a brand’s top-performing ad combinations with over 95% accuracy. Pattern89 Predict is […] The post Pattern89 Announces Predict: AI That Simulates Ad Performance Before Campaigns Launch ap...
Tags: Advertising, Indianapolis, Artificial Intelligence, Press Releases, Online Media, Ad & Media Strategies, Ad Metrics, Ad Operations, Ad Groups & Agencies, Ad Products, Ad Serving, Ad Creatives Showcase, Ad Creative Optimization, Pattern89


Fiksu DSP Now Offers Even More Efficient Ad Campaign Optimization and Complete Transparency Through Their Self-Serve Platform

Fiksu, a demand-side platform for digital advertising, has announced the launch of its self-serve DSP. The platform has been built to empower marketers with scalable advertising tools and ensure full control over their ad campaigns. With the help of Fiksu self-serve DSP, advertisers can access inventory from premium supply-side platforms in various environments. Now marketers […] The post Fiksu DSP Now Offers Even More Efficient Ad Campaign Optimization and Complete Transparency Through Their Se...
Tags: Advertising, Press Releases, DSP, Media Buying, Fiksu, Ad & Media Strategies, Ad Metrics, Ad Operations, Ad Networks and Platforms, Ad Serving, Demand Side Platform, Self Serve Dsp


Tappx to Develop and Launch the World’s First Programmatic Server-Side Ad Insertion Platform for the Digital TV Advertising Industry with Backing from EU Horizon 2020 Initiative

– Tappx to disrupt the global OTT/CTV advertising industry -Tappx EU Horizon 2020 project combines OTT advertising, Server-Side Ad Insertion and programmatic buying technology in a single platform – Tappx Programmatic SSAI platform utilizes AI to serve contextually relevant ads Barcelona, Spain – Tappx – a leading AdTech company that delivers global digital advertising solutions […] The post Tappx to Develop and Launch the World’s First Programmatic Server-Side Ad Insertion Platform for the Digi...
Tags: Advertising, Eu, Ad Targeting, Ad & Media Strategies, Ad Operations, Ad Networks and Platforms, Ad Products, Ad Serving, Contextual Targeting, EU Horizon 2020, Tappx, Ad Insertion, Pssai, Digital TV Advertising Industry, Tappx EU, Barcelona Spain Tappx


Flashtalking Announces Global Partnership Strategic Framework and API Protocols

Primary Ad Serving Leader Formalises Program, Extending Long History of Industry Integrations LONDON, UK – Flashtalking, the leading global independent ad server for sophisticated advertisers, announces the Flashtalking Partnership Program. Through a constantly evolving strategic partnership initiative, Flashtalking has masterfully integrated vital platforms, programs and data for advertisers demanding greater control and transparency in their ad […] The post Flashtalking Announces Global Partne...
Tags: Advertising, Press Releases, Online Media, Media Buying, Mediamath, London UK, Ad & Media Strategies, Ad Operations, Ad Products, Ad Serving, Flashtalking, Nielsen Marketing Cloud, Adobe Advertising Cloud, Flashtalking Api, Flashtalking Partnership, Media Ocean Prisma


With Demand Manager, Rubicon Project Introduces Prebid as a Service

Now in Private Beta, Demand Manager™ Brings Simplicity and Control to Header Bidding for Publishers NEW YORK & LOS ANGELES — Rubicon Project (NYSE:RUBI), the global exchange for advertising, announced the private beta release of Demand Manager. Demand Manager is a new service that makes it easy for large publishers to deploy, configure, and optimize […] The post With Demand Manager, Rubicon Project Introduces Prebid as a Service appeared first on Ad Tech Daily.
Tags: Advertising, Service, Press Releases, Online Media, Media Buying, Ad & Media Strategies, Ad Operations, Digital Intelligence, Ad Networks and Platforms, Ad Products, Rubicon Project, Ad Serving, Prebid As A Service, Rubicon Project Demand Manager


Pocketmath Serves 80 Billion Ad Impressions

Audience Network and Programmatic AdTech Company Reaches Significant Milestone SINGAPORE — Pocketmath, a global leading ad technology company that provides audience network services and programmatic advertising solutions, announced that it has reached and surpassed 80-billion impressions served since January 2015. This milestone represents an industry shift in favor of mobile devices, as the mobile-focused ad […] The post Pocketmath Serves 80 Billion Ad Impressions appeared first on Ad Tech Dail...
Tags: Advertising, Press Releases, Mobile Advertising, Media Buying, Ad & Media Strategies, Ad Operations, Ad Products, Programmatic Buying, Programmatic Advertising, Ad Serving, Pocketmath, Audience Network Services


IAB Tech Lab Releases for Public Comment a New Specification to Improve Transparency and User Experience in Video Advertising

SIMID (Secure Interactive Media Interface Definition) Replaces VPAID to Improve Trust, Creativity, and Interactive Capabilities for Digital Video Ads NEW YORK — The IAB Technology Laboratory released SIMID (Secure Interactive Media Interface Definition) for public comment, a specification designed to replace VPAID (Video Player Ad Interface Definition) and increase transparency and security, while increasing support […] The post IAB Tech Lab Releases for Public Comment a New Specification to Imp...
Tags: Advertising, Video Ads, Press Releases, Video Advertising, Online Media, Iab, Ad & Media Strategies, Ad Operations, Ads by Creative, Ads Taxonomy, Digital Intelligence, Iab Tech Lab, Ad Serving, IAB Technology Laboratory, Secure Interactive Media Interface Definition, Simid


FreeWheel and A+E Networks Partner to Pilot Unified Video Ad Management Platform Across Direct Sold and Programmatic Demand

New technology innovation ensures TV-level compliance and quality viewer experience across direct and programmatic marketplace buys Offers advertisers control and transparency across all buying channels NEW YORK — FreeWheel, A Comcast Company (Nasdaq: CMCSA), announced its partnership with A+E Networks, a global content company comprised of some of the most popular and culturally relevant brands […] The post FreeWheel and A+E Networks Partner to Pilot Unified Video Ad Management Platform Across ...
Tags: New York, Advertising, Video Ads, Press Releases, Video Advertising, Online Media, A+E Networks, Ad & Media Strategies, Ad Operations, Ads by Creative, Ads Taxonomy, Ad Networks and Platforms, Ad Serving, Video Ad Management, CMCSA, FreeWheel


Philo Reveals Connected TV Ad Platform to Reach Latest Generation of TV Lovers

Entertainment-Focused vMVPD Service Brings Best-in-Class Ad Platform to Market With Industry-Leading Partners SAN FRANCISCO — Streaming television service Philo revealed a roster of top advertising technology and sales partners as part of the company’s drive to reach advertisers looking for a brand-safe programming solution in the booming vMVPD marketplace. “We’re partnering with best-in-class SSPs and […] The post Philo Reveals Connected TV Ad Platform to Reach Latest Generation of TV Lovers ap...
Tags: Advertising, Video Ads, Press Releases, Philo, Connected TV, Video Advertising, Ad & Media Strategies, Ad Operations, Ads by Creative, Ads Taxonomy, Ad Networks and Platforms, TV & Cable Advertising, Ad Serving, Ad Management, Streaming Television, Vmvpd Marketplace


IAB Tech Lab Announces Two New Technologies to Build More Transparency and Trust in the Programmatic Supply Chain

sellers.json & OpenRTB SupplyChain Object Specifications Made Available for Public Comment NEW YORK — The IAB Technology Laboratory has introduced for public comment two new technical specifications aimed at increasing trust of the digital advertising supply chain, specifically on the supply-side of real-time bidding and programmatic buying. The first new technology, sellers.json, enables buyers to […] The post IAB Tech Lab Announces Two New Technologies to Build More Transparency and Trust in t...
Tags: Advertising, Press Releases, Interactive Advertising Bureau, Iab, Ad & Media Strategies, Ad Operations, Digital Intelligence, Iab Tech Lab, Ad Serving, Openrtb, IAB Technology Laboratory, Sellers.json, IAB Tech Lab Announces Two New Technologies


GDPR Risk – 1,768 Dark Web Tags Running on Fortune 100 Websites

New research reveals websites belonging to Fortune 100 companies have a total of 1,768 dark web tags running Tags are causing a total average website latency of 5.2 seconds in a world where every 100 milliseconds costs sites 1% of their conversions New York: An astounding 1,768 dark web tags were found on websites belonging […] The post GDPR Risk – 1,768 Dark Web Tags Running on Fortune 100 Websites appeared first on Ad Tech Daily.
Tags: New York, Advertising, Press Releases, Gdpr, Online Media, Ad & Media Strategies, Ad Operations, Online Content Publishers, Ad Serving, Digital Governance, Crownpeak, Fortune 100, Website Latency


Consumer Acquisition Launches Performance Templates and Automated Video Production for Social Advertising

Facebook and Google UAC social advertisers can save time and money using customizable performance video templates and self-service video bulk editor integrated into the AdRules Creative Studio platform. SAN FRANCISCO, Calif. – ConsumerAcquisition.com announced the launch of a video automation platform with new performance templates and self-service video bulk editor integrated into the Creative Studio platform […] The post Consumer Acquisition Launches Performance Templates and Automated Video P...
Tags: Facebook, Advertising, Press Releases, San Francisco Calif, Ad & Media Strategies, Ad Operations, Ad Products, Ad Serving, Consumeracquisition.com, Adrules Creative Studio, Performance Video Ads, Video Automation, Video Templates, Automated Video Production for Social Advertising, Google UAC


FreeWheel and NBCUniversal Connect Linear TV and Digital Video Ad Delivery Systems as Part of Broader Initiative to Unify Ad Decisioning

Marks important step forward in “one order, one report” ad buying across all video Greater automation and holistic, results-driven advertising delivery will open up access to TV for more companies NEW YORK — FreeWheel, A Comcast Company (Nasdaq: CMCSA), announced it has completed the first stage of a technology unification initiative with NBCUniversal (NBCU) to extend FreeWheel’s […] The post FreeWheel and NBCUniversal Connect Linear TV and Digital Video Ad Delivery Systems as Part of Broader In...
Tags: New York, Advertising, Comcast, Video Ads, Press Releases, Ad & Media Strategies, Ad Metrics, Ad Operations, Ads by Creative, Ads Taxonomy, Ad Products, TV & Cable Advertising, Ad Serving, CMCSA, Linear TV, FreeWheel


Audio-On-Demand Leader Acast Adopts AdsWizz Ad Serving Solution, Strengthening Its Offering for Advertisers

Acast enhances Advertising offering with demographic targeting capabilities through AdsWizz Technology Solution New York, NY – Leading audio-on-demand technology company Acast announced they are adopting the AdsWizz Ad Server, AudioServe, to power audio ad campaign management and optimization for its platform.  Acast adopted the AdsWizz SSP, AudioMax, last July to enable programmatic buying for its […] The post appeared first on Ad Tech Daily.
Tags: Advertising, Press Releases, Audio Ads, Acast, Demographic Targeting, Ad & Media Strategies, Ad Operations, Ads by Creative, Ads Taxonomy, Programmatic Advertising, Ad Serving, AdsWizz, Audio Inventory, Audio-on-demand, Dynamic Ad Insertion, AdsWizz Technology Solution New York NY Leading


OpenX Cracks Down on Ad Unit Abuse by Banning 300×250 Video and Other Low-Value Video Ad Units

The ban directly targets video fraud, further strengthening the quality of the OpenX Exchange OpenX, the world’s leading independent advertising technology provider, announced the company will ban from its exchange a group of video ad formats, including the 300×250 — one of the most prolific video ad units, that rank among the worst offenders of […] The post OpenX Cracks Down on Ad Unit Abuse by Banning 300×250 Video and Other Low-Value Video Ad Units appeared first on Ad Tech Daily.
Tags: Advertising, Video Ads, Press Releases, Media Buying, Openx, Ad & Media Strategies, Ad Operations, Ads by Creative, Ads Taxonomy, Ad Networks and Platforms, Programmatic Advertising, Ad Serving, Ad Inventory Quality, Ad Fraud and Spam, Pixalate, In-banner Video


Google and OpenX Release Study Showing Publisher Partners Experience 48% Revenue Lift Through Google Exchange Bidding Collaboration

The companies developed an advanced marketplace set up to bring high-impact, high quality demand to publishers globally LOS ANGELES & NEW YORK – OpenX and Google today announced the results of a year long collaboration with Google’s Exchange Bidding product, a server-to-server technology that enables greater dynamic competition for a publisher’s ad inventory. The results […] The post Google and OpenX Release Study Showing Publisher Partners Experience 48% Revenue Lift Through Google Exchange Bid...
Tags: Google, Advertising, Press Releases, Online Media, Media Buying, Openx, Los Angeles New York, Ad & Media Strategies, Ad Metrics, Ad Operations, Advertising Reports and Studies, Digital Intelligence, Online Content Publishers, Ad Networks and Platforms, Programmatic Buying, Ad Serving


OpenX Report Finds Ads.txt Adoption Accelerating with Majority of ComScore 1000 Now On Board; Company Announces New Ads.txt Policy Banning All Unauthorized Resellers

OpenX retains top spot as the #1 independent exchange listed on comScore 1000 ads.txt files LOS ANGELES & NEW YORK – OpenX, the world’s leading independent advertising technology provider, today announced the results of an audit of the nation’s top 1000 publishers, revealing that a majority have now adopted ads.txt, a method for denoting who […] The post appeared first on Ad Tech Daily.
Tags: Advertising, Press Releases, Media Buying, Openx, Los Angeles New York, Ad & Media Strategies, Online Advertising Challenges, Ad Operations, Ad Networks and Platforms, Ad Serving, Ad Inventory Quality, Ad Fraud, Ad Fraud and Spam, Ads.txt, Inventory Quality, ComScore 1000 Now On Board


Flashtalking and Spongecell Announce Merger, Providing the Scale and Know-How to Lead Sophisticated Advertisers

Deal brings dynamic creative scale and experience under one roof, meets advertisers’ imperative for data-driven creative expertise, full ad management and impartial analytics Flashtalking, the leading global independent platform for ad management, data activation and unified insights, and top personalised creative company Spongecell, announced a merger of the two companies, creating a new market leader […] The post Flashtalking and Spongecell Announce Merger, Providing the Scale and Know-How to ...
Tags: Advertising, Press Releases, Ad & Media Strategies, Ad Operations, Digital Intelligence, Ad Serving, Flashtalking, Ad Management, Spongecell, Data Activation