Posts filtered by tags: Ad-tech[x]


 

T-Mobile Is Quietly Paving the Way for its Ad-Tech Unit

The self-styled "un-carrier" T-Mobile is entering ad tech just as rival carriers appear to be exiting the media space. Ad-tech industry veteran Mike Peralta was recently appointed as vp of T-Mobile Marketing Solutions, a division of the telco formed of its 2019 purchase of PushSpring. He joins from Future where he served as global CRO...
Tags: Advertising, Ad Tech, T Mobile, Mike Peralta, The Future of Identity, T Mobile Marketing Solutions


Carolyn Everson has left Facebook and is reportedly eyeing a CEO role

Hi and welcome to Insider Advertising for June 10. I'm senior advertising reporter Lauren Johnson, and here's what's going on:Programming note: Tomorrow will be the last daily edition of this newsletter. We'll be back in July - and in your inboxes weekly.Carolyn Everson leaves Facebook.TV networks push for higher rates.Publishers weigh in on the death of third-party cookies.Tips, comments, suggestions? Drop me a line at [email protected] or on Twitter at @LaurenJohnson. ...
Tags: Google, Facebook, Media, California, Advertising, Newsletter, Trends, Unilever, New York Times, Tv Advertising, Jack, Bing, Mandy Moore, Ad Tech, Procter Gamble, Jeff Green


A Year Out From Layoffs, OpenX Is Eyeing Growth and Identity Changes

If 2020 was about surviving the economic downturn of the pandemic, then 2021 is all about growth and identity for ad tech. Besieged by layoffs early in the pandemic after marketers turned off ad spend, ad tech is hot again as buyers have since been investing heavily in digital media. One company, supply-side platform OpenX,...
Tags: Advertising, Ad Tech, Programmatic


See the pitch decks that fast-growing advertising and media startups used to raise millions from top VCs

Restream cofounders Andrew Surzynskyi and Alex Khuda. Restream Investors are pouring money into advertising, media, and marketing startups. They're trying to capitalize on changing consumer habits and marketers' need to ensure their ads are working. Check out these pitch decks to see how these startups pitched their visions to VCs and other investors. See more stories on Insider's business page. Investors are pouring money into startups that are trying to disrupt advertising, m...
Tags: Apple, Google, Amazon, Facebook, Ecommerce, Media, Finance, Advertising, US, Trends, Bloomberg, Canada, Discovery Communications, Reddit, Alexis Ohanian, Espn


Lerma splits from The Richards Group

Hi and welcome to Insider Advertising for June 8. I'm senior advertising reporter Lauren Johnson, and here's what's going on:Lerma splits from The Richards Group.The Atlantic's union.Tracer raises $9.9 million.If this email was forwarded to you, sign up here for your daily insider's guide to advertising and media.Tips, comments, suggestions? Drop me a line at [email protected] or on Twitter at @LaurenJohnson. Pete Lerma, founder and principal of Lerma, formerly part ...
Tags: Google, Amazon, Media, France, Advertising, US, Newsletter, Trends, Walmart, Atlantic, Hillary Clinton, Digital Media, The Atlantic, Conde Nast, Levi, Ad Tech


Apple Announces More Privacy Measures Aimed at Ad Tech

Apple isn't finished messing with the ad-tech industry. During its Worldwide Developers Conference (WWDC) today, the tech giant announced its latest round of privacy features that will debut later this year as part of its iOS 15 software update. Top line Apple is putting more limitations around email marketing and in-app advertising. The company will...
Tags: Apple, General, Advertising, Ad Tech, Programmatic, Briefly


Dmexco Will Go All-Digital, Again

For the second year in a row, Dmexco will be held as an all-digital event. Top line Dmexco is one of ad tech's biggest yearly conferences, held in Cologne, Germany. Last year, organizers wanted to hold it as a hybrid event with both in-person and digital programming but ultimately had to nix its live plans...
Tags: Advertising, Ad Tech, Cologne Germany, Programmatic, DMEXCO, Briefly


Handicapping Hollywood's new power players

Hi and welcome to the Insider Advertising newsletter. I'm Lucia Moses, and this week in advertising and media news:Hollywood's next power players;Adtech's next deal?Ad agencies' return to normal.First, if you got this newsletter forwarded, sign up for your own here. David Zaslav, chief executive officer of Discovery Communications. Drew Angerer/Getty Images Hollywood's new power players The planned Discovery-WarnerMedia merger now has a name ("Warner Bros. Discovery")...
Tags: Google, Facebook, Hollywood, Ge, New York City, Samsung, Newsletter, Trends, Discovery, Netflix, Warner Bros, Jason Kilar, Ad Tech, WPP, Adtech, Lucia Moses


Tapad Confirms Closure of European Offices

Identity resolution provider Tapad, owned by Experian, has confirmed that it is to cease operations in the U.K. and E.U. to focus on "larger markets." As first revealed by Adexchanger, the company, which operates a network of data providers called the Tapad Graph, in London and Frankfurt will no longer operate across Europe. The European...
Tags: Europe, London, Advertising, Frankfurt, Experian, Ad Tech, Tapad


OpenX is exploring a sale

Hi and welcome to Insider Advertising for June 1. I'm deputy editor Lucia Moses, filling in for Lauren Johnson, and here's what's going on:OpenX explores a sale.Who'll run Discovery-WarnerMedia.Fastest-growing DTC brands.If this email was forwarded to you, sign up here for your daily insider's guide to advertising and media.Tips, comments, suggestions? Drop me a line at [email protected] or on Twitter at @lmoses. A view of the OpenX coffee bar at Advertising Week 2015 ...
Tags: Hollywood, Media, New York City, Advertising, Newsletter, Trends, Discovery, Korea, Nyt, Thr, Ad Tech, Nordic, Trump, Streaming Tv, Lucia Moses, Newsletters


Verizon Media Bolsters Digital OOH Offerings as Industry Readies to Bounce Back

Verizon Media is beefing up its digital out-of-home (DOOH) advertising offering just as vaccines become more widespread and the masses return to the street as parts of the country slowly reopen. Top line Verizon Media already powers DOOH inventory in both its supply- and demand-side platforms. Now the company is using its identity graph and...
Tags: Advertising, Ad Tech, Out Of Home, Programmatic, Dooh, Verizon Media, The Future of Identity, Verizon Media Bolsters Digital


The Trade Desk Hands UID 2.0 Code to PRAM

As part of an ongoing effort to build a replacement for third-party cookies, The Trade Desk is handing over code for Unified ID 2.0 to The IAB Tech Lab via the Partnership for Responsible Addressable Media (PRAM). Code for UID 2.0, an identifier that relies on login details like email addresses and phone numbers, will...
Tags: Advertising, Ad Tech, Programmatic, Iab Tech Lab, Trade Desk, The Future of Identity


What Now for Xandr?

The WarnerMedia and Discovery merger ends AT&T's $85-billion bet on becoming a major TV player, but the telecommunications giant still has to grapple with the future of another multi-billion-dollar business unit. AT&T bought AppNexus, a preeminent name among early ad-tech companies, for $1.6 billion in June of 2018. Out of that came Xandr, a full...
Tags: Advertising, Ad Tech, AppNexus, Connected TV, AT T, WarnerMedia


How Ad Tech Wound Up Monetizing Sanctioned Russian Websites

Several leading ad-tech companies, including Google and Criteo, are alleged to have monetized Russian-backed websites sanctioned by the U.S. government in a recent report published by industry watchdog Check My Ads. The findings highlight just some of the ongoing loopholes in the complex ad-tech sector that mean it continues to struggle with brand safety issues,...
Tags: Google, General, Advertising, Ad Tech


Walgreens Advertising Group Expands Into Advanced TV

Walgreens Advertising Group (WAG), the retail media network of pharmacy chain Walgreens that launched in December 2020, is expanding into over-the-top (OTT) media services, connected TV (CTV) and linear TV. Top line This means brands working with WAG will now be able to use Walgreens' first-party data from 100 million member profiles for both TV...
Tags: Advertising, Walgreens, Ad Tech, CTV, Retailing, Briefly, Walgreens Advertising Group WAG


Condé Nast and Verizon Media Are Swapping Content for Ad Tech

Cond? Nast and the soon-to-be-sold Verizon Media have struck a partnership that will see the publisher of Vogue and GQ produce videos for Yahoo sites. The partnership is Verizon Media's first major announcement since its parent company Verizon announced the sale of its media and ad-tech business to private equity firm Apollo Global Management for...
Tags: Verizon, Yahoo, Advertising, Vogue, Gq, Ad Tech, Programmatic, Nast, Verizon Media


Video Spurs PubMatic’s Q1 Revenues to $43.6 Million

Supply-side platform PubMatic saw revenue for Q1 total $43.6 million, up 54% from the year prior, when lockdowns first hit and the ad industry started to recoil as advertisers pressed pause on spend. Top line Digital advertising proved somewhat resilient during the pandemic, with marketers turning to programmatic channels to target consumers on their digital...
Tags: Advertising, Digital, Ad Tech, Briefly


Magnite Centers Future on CTV Following $60 Million Q1

Supply-side platform Magnite today reported revenues of $60.7 million in the first quarter, with roughly one-third of that coming from connected TV. Top line Magnite is working to position itself as the leading sell-side CTV platform. It merged with Telaria last year and closed on its acquisition of SpotX in April, consolidating SSPs to create...
Tags: Advertising, Ad Tech, Connected TV, CTV, Programmatic, Telaria


What’s Next for Verizon Media After the $5 Billion Sale to Apollo?

Verizon Media faced advertisers at the IAB NewFronts only a day after its parent company Verizon said it will sell the business to Apollo Global Management for $5 billion. Guru Gowrappan, CEO of Verizon Media, appeared on the virtual stage, in Yahoo-branded garb, for less than 90 seconds and told potential clients "we're as committed...
Tags: Verizon, Yahoo, Advertising, Ad Tech, Iab, Apollo Global Management, NewFronts, Verizon Media


Verizon sells its media business

Hi and welcome to Insider Advertising for May 4. I'm senior advertising reporter Lauren Johnson, and here's what's going on:Verizon sells its media business.Adidas toughens agency payment terms.Inside Clubhouse Media Group.If this email was forwarded to you, sign up here for your daily insider's guide to advertising and media.Tips, comments, suggestions? Drop me a line at [email protected] or on Twitter at @LaurenJohnson. Rafael Henrique/SOPA Images/LightRocket/Getty Imag...
Tags: Verizon, Hollywood, Media, Yahoo, Advertising, Marketing, Newsletter, Trends, Adidas, Aol, Espn, Times, Donald Trump, Influencer Marketing, Ad Tech, CMG


With Its Grocery Business Booming, Instacart Shifts Its Focus to Advertising

Few companies have benefited more from the hike in people buying bread, milk and bananas online during the pandemic than Instacart. In 2020, the San Francisco-based company became one of the the nation's top 10 most-downloaded food and drink apps, according to analytics firm Sensor Tower. Instacart also broadened its reach and now delivers items...
Tags: Advertising, San Francisco, Ad Tech, CPG & Grocery, Sensor Tower Instacart


FuboTV Pitches World Cup and Ad Targeting at NewFronts

FuboTV, a sports-focused pay-TV provider, is joining a growing chorus of streaming companies vying to win ad dollars that are traditionally spent on linear TV. The streamer is participating in the IAB NewFronts this year, where it's pitching a slate of original content plus new ad targeting offerings. FuboTV is partnering with LiveRamp to bolster...
Tags: Advertising, Ad Tech, Connected TV, Iab, NewFronts


Verizon Sells AOL and Yahoo for $5 Billion

It's 2021 and Yahoo and AOL are back in the news. Verizon announced Monday that it is selling its media assets to the private equity firm Apollo Global Management for $5 billion, about half what it bought Yahoo and AOL for, in two separate deals, last decade. Top Line The media assets, currently known as...
Tags: Verizon, Media, Yahoo, Advertising, Aol, Ad Tech, Platforms, Apollo Global Management, Briefly


Facebook puts ad agencies under the microscope

Hi and welcome to Insider Advertising for May 3. I'm senior advertising reporter Lauren Johnson, and here's what's going on:Facebook's agency audit.The power players of IPG.The ad execs helping with the cookie crash.If this email was forwarded to you, sign up here for your daily insider's guide to advertising and media.Tips, comments, suggestions? Drop me a line at [email protected] or on Twitter at @LaurenJohnson. Facebook CEOP Mark Zuckerberg in New York City on Frid...
Tags: Apple, Verizon, Facebook, Mark Zuckerberg, Media, New York City, Advertising, Newsletter, Trends, Eu, Daimler, Ad Tech, Fcb, Lindsay, Omnicom, Newsletters


If you have updated to the latest version of Apple's iOS 14.5 and still haven't seen any privacy pop-ups yet, it could be due to this setting on your iPhone

Lorenzo Di Cola/NurPhoto via Getty Images App Tracking Transparency is one of the core new features in Apple's iOS 14.5 software update. App developers now need to serve users a pop-up asking for permission in order to track them. Some users' settings have prevented them from seeing any pop-ups. Here's how to change that. See more stories on Insider's business page. Apple's iOS 14.5 update began rolling out earlier this week, featuring a bunch of new features, from emo...
Tags: Iphone, Apple, Media, Privacy, Advertising, Trends, Siri, Att, Mobile Advertising, Ad Tech, Pop-up, Appsflyer, McKee, Poulton, Blis, Tech Insider


Ad-Tech Veteran Neal Richter Leaves SpotX for Amazon

Ad-tech veteran Neal Richter has joined Amazon as director, advertising science for its demand-side platform (DSP). Richter previously spent nearly two years at video ad platform SpotX as the company's chief scientist. At Amazon, Richter will help build ad products across all formats, including the fast-growing streaming video and audio spaces. For example, Amazon recently...
Tags: Amazon, Advertising, Ad Tech, Programmatic, Neal Richter, DSP Richter, Amazon Richter


Magnite Closes Billion-Dollar SpotX Deal

Magnite's purchase of SpotX has gotten the green light from the U.S. Department of Justice, permitting a move that will establish what Magnite calls the largest independent connected TV and video advertising platform in the industry. The deal was first announced in February when pan-European broadcaster RTL Group agreed to sell SpotX to Magnite for...
Tags: Advertising, Ad Tech, Connected TV, U S Department of Justice, RTL Group, Magnite


A new report lays out the $4.8 billion PR tech industry

Hi and welcome to Insider Advertising for April 30. I'm senior advertising reporter Lauren Johnson, and here's what's going on:The $4.8 billion PR tech industry.Facebook warns advertisers about Apple's privacy move.Google's return to offices.If this email was forwarded to you, sign up here for your daily insider's guide to advertising and media.Tips, comments, suggestions? Drop me a line at [email protected] or on Twitter at @LaurenJohnson. Cision How small...
Tags: Apple, Google, Facebook, Mark Zuckerberg, Media, New York City, Advertising, Marketing, Newsletter, Trends, Public Relations, Ad Tech, Cision, Newsletters, Advertising Agencies, Patrick Coffee


This is a test headline for the new WP release

What is Lorem Ipsum? Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but...
Tags: Advertising, Accounts, Ad Tech, Lorem Ipsum, Ad of the Day


Verizon is reportedly eyeing a media spin-off

Hi and welcome to Insider Advertising for April 29. I'm senior advertising reporter Lauren Johnson, and here's what's going on:Verizon reportedly wants to sell off media assets.Hewlett-Packard Enterprise in-houses its advertising.Lionsgate tried to buy Showtime.If this email was forwarded to you, sign up here for your daily insider's guide to advertising and media.Tips, comments, suggestions? Drop me a line at [email protected] or on Twitter at @LaurenJohnson. Verizon Medi...
Tags: Verizon, Facebook, Media, Yahoo, Lionsgate, Advertising, Newsletter, Trends, Digital Media, Aol, Showtime, Starz, Wall Street Journal, Publicis, Cnbc, Ad Tech