Posts filtered by tags: Ad Tech & Mar Tech[x]


 

YouTube Adds Zefr to Measurement Program

Zefr, a contextual data platform for brands and agencies, is teaming up with YouTube on a brand safety and suitability measurement solution. The company was also added to the YouTube Measurement Program as a brand suitability and contextual targeting partner, meaning that brands can apply Zefr's contextual data for granular post-campaign verification, based on industry-standard...
Tags: Advertising, Social Pro Daily, Ad Tech & Mar Tech, YouTube Measurement Program, YouTube Adds Zefr to Measurement Program


DOJ to File Antitrust Case Against Google Today

The Department of Justice is preparing to hit Google with an antitrust suit today over the company's dominance in search and search advertising, according to multiple reports. The suit will claim that Google holds a position as a gatekeeper to the internet through unlawful and anticompetitive business practices, according to The Wall Street Journal, which...
Tags: Google, General, Advertising, Department Of Justice, Doj, Wall Street Journal, Google Today, Ad Tech & Mar Tech


DOJ Files Antitrust Case Against Google, ‘Gatekeeper to the Internet’

The Department of Justice hit Google with an antitrust suit today over the company's dominance in search and search advertising. The suit claims Google holds a position as "the gatekeeper to the internet" through unlawful and anticompetitive business practices. "Today, millions of Americans rely on the internet and online platforms for their daily lives. Competition...
Tags: Google, General, Advertising, Department Of Justice, Ad Tech & Mar Tech, DOJ Files Antitrust Case Against Google


IPO Rumors: Is Wall Street Ready To Embrace Ad Tech (Again)?

Murmurs have circulated in recent weeks that several ad tech companies are preparing initial public offerings, contributing to the most robust IPO market in five years. Adweek spoke with several analysts in the space to gauge if the recent reports indicate a repeat of past investment crash-and-burn bubbles, or whether the industry is entering a...
Tags: Digital Transformation, Advertising, Ad Tech & Mar Tech


Facebook Audience Network to Go Bidding-Only for iOS in Q2 2021

Facebook responded to impending changes in Apple's iOS 14 operating system by saying Friday that its Facebook Audience Network mobile application monetization platform will exclusively use bidding to fill ads in iOS apps beginning in the second quarter of 2021. The social network said its goal when it first began testing bidding on Audience Network...
Tags: Apple, Facebook, Advertising, Facebook Audience Network, Social Pro Daily, Ad Tech & Mar Tech


What Marketers Need to Know About the Google Analytics Privacy Reboot

Google Analytics, arguably the default tool for understanding online consumer preferences, received an overhaul earlier this week as part of the internet giant's adjustment to more intense scrutiny of data usage. Following a year of beta testing, the updated Google Analytics platform will use machine learning to help marketers better understand the gaps in audience...
Tags: Advertising, Google Analytics, Ad Tech & Mar Tech


Pixability Widely Rolls Out Enhanced BrandShield Brand-Safety Solution for YouTube Ads

Pixability, a provider of software and insights for video advertisers on YouTube and connected TV, widely rolled out an enhanced BrandShield solution for brand suitable campaigns on the Google-owned video site Wednesday. The company originally patented its brand suitability technology in 2012. Earlier this year, it was one of six companies certified by Google to...
Tags: Google, Advertising, Social Pro Daily, Ad Tech & Mar Tech


Google Ads Rolls Out Attribution Features to YouTube

The Google Ads team has announced a series of updates, including expanding the range of data-driven attribution (DDA) tools for the online behemoth's video streaming platform YouTube. Google Ads began the rollout of DDA tools, formerly known as search attribution, earlier this year to help marketers better understand how online audiences interact with different types...
Tags: Google, Advertising, DDA, Ad Tech & Mar Tech


Vungle Acquires AlgoLift to Optimize Its Mobile Advertising Capabilities

San Francisco-based in-app video advertising and monetization network Vungle announced today the acquisition of AlgoLift, a performance optimization engine for app developers such as Jam City and Headspace. According to a statement, AlgoLift's performance optimization capabilities will allegedly boost Vungle's ability to give advertisers actionable intelligence, providing them with contextual anonymized data and algorithmic-powered recommendations...
Tags: Advertising, San Francisco, Vungle, Jam City, Ad Tech & Mar Tech


Smaller Companies Still Aren’t Sure What to Do When Third-Party Cookies Go Away

While large agencies and major publishers build out their first-party data solutions in preparation for the deprecation of third-party cookies, smaller companies say they're still unprepared. A September survey by LiveIntent of 200 senior marketers and publishers at small- to-midsize companies (firms with under 1,000 employees) found that 39% of respondents have no plan in...
Tags: General, Advertising, Ad Tech & Mar Tech


Independent Ad Tech Is Poking Holes in Google’s Dovekey Proposal

The third-party cookie doomsday clock is now at 15 months, and the ad-tech industry is still at loggerheads over finding a viable replacement for the backbone of web advertising. Many of these discussions happen on a call every Tuesday within the World Wide Web Consortium's (W3C) web advertising business group. The most recent call left...
Tags: Google, General, Advertising, Ad Tech & Mar Tech


Regulators Reportedly Mull Forced Google Chrome Sale

Regulators are considering a breakup of the Google empire including a forced sale of its dominant web browser Google Chrome and certain aspects of its ad-tech stack. A Politico report cites several sources with knowledge of the discussions taking place as the U.S. Department of Justice and several state attorneys general prepare to file suit...
Tags: Google, Digital Transformation, Politico, Advertising, U S Department of Justice, Ad Tech & Mar Tech


2020 Has Been a Wild Ride, but Advertisers are Coming to Grips With It

"Brand safety" is a phrase few CMOs want to hear, but many had to grapple with this year as an unprecedentedly chaotic news cycle carried on month after month during a period of medical, civil and economic strife. Midway through Q2, media plans across the globe were radically altered as the economic impact of the...
Tags: Advertising, Ad Tech & Mar Tech


Sourcepoint Buys RedBud as Ad Tech M&A Activity Heats Up

Privacy compliance platform Sourcepoint is buying RedBud, a U.K.-based startup technology company that scans websites for any activity that could be a privacy or revenue risk. Terms of the deal were not disclosed, but market sources maintain it is indicative of resurgent mergers and operations activity in the space, which is regaining confidence after a...
Tags: Advertising, Ad Tech & Mar Tech


Last-Second Ads Prior to Purchase and New Funding Are Driving Cooler Screens’ Expansion

Business is heating up for Cooler Screens. The technology company that replaces refrigerator and freezer doors with digital screens that display ads alongside product inventory said Monday it had secured $80 million in funding from investors including Verizon Ventures and Microsoft's M12 venture fund, valuing the company at half a billion dollars. The new cash...
Tags: Microsoft, Advertising, Verizon Ventures, CPG, Ad Tech & Mar Tech


How Ad Tech Might Work in a Post-Cookie World

Key Insights How Google's Dovekey proposals may work, and how they have political meaning Despite the chaotic mess that has been 2020, Google announcing plans to withdraw support for cookies in Chrome is still ad tech's biggest story. The move reflects how laws such as the General Data Protection Regulation and the California Consumer Protection...
Tags: Google, California, Advertising, Programmatic, General Data Protection Regulation, Ad Tech & Mar Tech, Dovekey


IBM Announces Three New Ad Tools to Help Marketers Move Beyond Cookies

IBM is adding three new tools to its spate of ad product releases this year as it continues to build out a suite of AI-powered targeting offerings that don't rely on cookies or trackers. The tech giant said it would be adding a host of new capabilities to its advertising suite around ad attribution, video...
Tags: Advertising, Ibm, Performance Marketing, Ad Tech & Mar Tech


Index Exchange Adds a CMO and a Chief Customer Officer to Its Ranks

Index Exchange is adding new positions to its C-suite, naming former Amazon executive Lori Goode as its CMO and former Criteo executive Jess Breslav as chief customer officer. The supply-side platform is building out its leadership team as the industry faces a long road ahead, said CEO Andrew Casale, especially in adapting to the deprecation...
Tags: Amazon, General, Advertising, CMO, Criteo, Index Exchange, Andrew Casale, Leadership & Talent, Ad Tech & Mar Tech, Lori Goode, Jess Breslav


Index Exchange Adds a CMO and a Chief Commercial Officer to Its Ranks

Index Exchange is adding new positions to its C-suite, naming former Amazon executive Lori Goode as its CMO and former Criteo executive Jess Breslav as chief commercial officer. The supply-side platform is building out its leadership team as the industry faces a long road ahead, said CEO Andrew Casale, especially in adapting to the deprecation...
Tags: Amazon, General, Advertising, CMO, Criteo, Index Exchange, Andrew Casale, Leadership & Talent, Ad Tech & Mar Tech, Lori Goode, Jess Breslav


InfoSum Hires Former Xandr Executive to Manage Global Strategy and Operations

Privacy is becoming more top of mind for consumers, and as third-party cookies continue to crumble, InfoSum wants to lead the ad-tech industry in providing reliable information that does not compromise a consumer's data. The company has appointed Lauren Wetzel as president of North America, global strategy and operations. Wetzel was previously head of strategy...
Tags: Advertising, North America, Wetzel, InfoSum, Ad Tech & Mar Tech, Lauren Wetzel


Google Continues to Court Advertisers in Face of Antitrust Suit

While Google faces a reportedly imminent antitrust case, the company is rolling out more products to attract advertisers from businesses of all sizes. The U.S. Department of Justice and states' attorneys general are reportedly set to file suit against Google alleging monopolistic practices by next week, according to Politico. At the same time, Google is...
Tags: Google, General, Advertising, U S Department of Justice, Programmatic, Ad Tech & Mar Tech, Google Continues to Court Advertisers


Ad-Tech Company Adomni Is Targeting Voters in Digital Out-of-Home Spots

With Election Day almost a month away and major platforms like Facebook not accepting political ads in the days leading up to Nov. 3, marketers are looking to take messaging outside. Adomni, the digital out-of-home (OOH) ad-tech company, is welcoming political marketers with open arms, offering them a chance to display ads in more than...
Tags: Facebook, Politics, Advertising, Platforms, Ad Tech & Mar Tech, Adomni


IAS Rolls Out Automated Tag for Google Campaign Manager

Integral Ad Science teamed up with Google on an automated tag for global ad server Google Campaign Manager. Digital ad verification provider IAS said it has heard from its clients that tag wrapping in Google Campaign Manager was a significant pain point, with much time devoted to manually wrapping tags and sharing spreadsheets with colleagues...
Tags: Google, Advertising, IAS, Social Pro Daily, Ad Tech & Mar Tech


IPG Confirms Job Cuts at Kinesso and Matterkind

Interpublic Group units Kinesso and Matterkind are implementing an overhaul, a move that has involved dozens of layoffs across its U.S. offices with the majority impacting its New York City headquarters, Adweek has learned. Sources had suggested the restructure involved anywhere up to 70 job cuts, but Adweek understands the number is closer to 50,...
Tags: New York City, Advertising, Adweek, IPG, Interpublic Group, Ad Tech & Mar Tech, Kinesso, Matterkind


TransUnion to Buy Tru Optik

TransUnion, the country's third-largest credit reporting agency, is buying data company Tru Optik in a deal understood to be worth north of $100 million. TransUnion participated in a $10 million funding round in Tru Optik in April 2019. Now the credit reporter is buying Tru Optik to capitalize on the rise of streaming media, especially...
Tags: Advertising, Programmatic, TransUnion, Tru Optik, Ad Tech & Mar Tech


Smart TV Maker Samsung Now Has Its Own DSP

Samsung, the country's largest smart TV operator, has built a demand-side platform that brings all of its TV inventory under one self-serve roof. The platform aims to help advertisers use granular data to manage the reach and frequency of their campaigns across linear TV, connected TV and Samsung's mobile and desktop video inventory offerings. Samsung...
Tags: General, Advertising, Samsung, Ad Tech & Mar Tech, Convergent TV


Mark Zagorski Is Leading DoubleVerify’s CTV Push

Key Insight: The former CEO of Telaria has "just started to notice" measurement shortcomings, and now wants to fix it. DoubleVerify, the private equity-backed measurement and verification vendor, had been without a CEO for nearly five months through the height of the coronavirus pandemic. Since the end of July, former Telaria boss Mark Zagorski has...
Tags: General, Advertising, Mark Zagorski, Telaria, Ad Tech & Mar Tech, Convergent TV


Gannett Sells Location Data Firm SweetIQ to Uberall

Gannett announced today it is selling SweetIQ, a location data company it bought in 2017, to Berlin-based Uberall for an undisclosed sum. By offloading SweetIQ, Gannett becomes the latest publisher to divest from recently acquired ad-tech assets as privacy laws become more stringent, making the possession of such assets a potential liability. SweetIQ was folded...
Tags: Berlin, Advertising, Gannett, Publishers, Uberall, Ad Tech & Mar Tech


Life Experiences Taught This Exec Everything He Needed to Be a Founder

Like many young people, Oli Marlow Thomas initially dreamed of being a police officer, not a founder. The difference is that Marlow Thomas, while short on regrets, held onto his dream longer than many. In 2009, when Marlow Thomas left university, he remained desperate to join the police and soon enrolled in a fast-track scheme...
Tags: Advertising, Magazine, Leadership & Talent, Ad Tech & Mar Tech, Oli Marlow Thomas, Marlow Thomas


Disney Sells TV Ad-Tech Unit TrueX to Gimbal

The Walt Disney Company has sold video ad-tech firm TrueX, which it acquired as part of its $71.3 billion purchase of 21st Century Fox, to mobile and location ad-tech company Gimbal. Gimbal is buying TrueX to cash in on the connected TV boon, which has accelerated during the coronavirus pandemic as people stream more content...
Tags: General, Advertising, Walt Disney Company, Ad Tech & Mar Tech, Convergent TV, Disney Sells TV Ad Tech Unit TrueX, Gimbal Gimbal