Posts filtered by tags: Adapting to Crisis[x]


 

Walmart Is Offering Home Covid-19 Testing Kits by Drone

U.S. consumers may one day be able to acquire at-home Covid-19 test kits by air thanks to a new partnership between retail giant Walmart, clinical laboratory Quest Diagnostics and drone services provider DroneUp. In a blog post, Walmart said it will begin trial deliveries of Covid-19 collection kits starting Sept. 22 in North Las Vegas,...
Tags: Advertising, Walmart, Quest Diagnostics, COVID, Adapting to Crisis


Royal Caribbean and Norwegian Release Covid-19 Safety Guidelines for Cruises

The procedures necessary for Norwegian and Royal Caribbean to get back in the water amid a global health crisis are fairly straightforward: test, test, test. That's what the cruise lines have told the Centers for Disease Control and prevention in a joint 66-page report, which came out of a conference back in July, that features...
Tags: Travel, General, Advertising, Royal Caribbean, Centers for Disease Control, Adapting to Crisis


Remotely Produced Emmys Hit Another Record Ratings Low

Key Insight: Ratings for TV's biggest award shows had been falling even prior to the pandemic. Sunday's telecast of the 72nd Primetime Emmy Awards, the first to be produced remotely due to Covid-19, went remarkably smoothly, even though the show's producers had been bracing for the worst. The ABC ceremony's ratings, however, were another story:...
Tags: General, Abc, Advertising, Programming & Performance, Adapting to Crisis


Invisible Aligner Brand’s Cab Campaign Is a Geo-Targeted Love Letter to NY

Covid-19's March outbreak in New York saw certain pockets of city dwellers to flee to the suburbs and a subsequent cultural conversation about whether or not the city is dead. In response, Candid, a DTC teledentistry brand, is informing residents that the city is more alive than ever with its latest geo-targeted campaign. The New...
Tags: New York, Advertising, Outdoor, Adapting to Crisis


Dealing With Grief in the Time of Coronavirus

There's no shortage of grief in the world right now. Yet somehow a new breed of heartbreak has managed to find my address and pound down my door. My long-time creative partner, Marguerite Lutton, died suddenly in August. The news didn't just hit me hard, it hit me with an undercut. I think I've figured...
Tags: Advertising, Voice, Adapting to Crisis, Marguerite Lutton


Anything Really Could Happen at the First-Ever Virtual Emmys

Key Insight: The constraints of a remotely produced Emmys are giving producers the chance to try out new ideas. If you're expecting something to go wrong during the Television Academy's annual Emmy Awards on Sunday night, you're not alone. Even the broadcast's executive producers are bracing for it. "It's sort of like walking a tightrope,...
Tags: Advertising, Programming & Performance, Adapting to Crisis


Halloween Will Go on—but Trick-or-Treaters May Have to Buy Their Own Candy

Key Insights: Safety concerns won't likely stop consumers from celebrating, but the holiday will look different. Traditions are especially important this year given the extreme disruption to our lives. For once in 2020, there's some good news: Halloween is not canceled this year. But, no surprises here, it won't be Halloween as usual, which creates--pardon...
Tags: Advertising, Adapting to Crisis


Frank’s RedHot and Eli Manning Take the Beloved Tailgate Tradition Virtual

With the NFL season kicking off during a pandemic, few stadiums will be able to host fans let alone pregame tailgates. So Frank's RedHot is hoping to bring the tailgate atmosphere to fans' homes with some help from Eli Manning. The McCormick-owned hot sauce brand has teamed with the New York Giants quarterback to hold...
Tags: Advertising, NFL, New York Giants, CPG, Experiential, Adapting to Crisis, Eli Manning Take, Eli Manning The McCormick


Marriott Tempts Loyalty Members to Get Outdoors

Key Insight: During the pandemic, travelers have opted for drive-to leisure destinations, such as beaches and parks. For travelers who want to pair visits to Yellowstone, Yosemite and Rocky Mountain national parks with indoor plumbing, Marriott announced this morning it's teaming up with the National Park Foundation, the charitable arm of the National Park Service....
Tags: Travel, General, Hotels, Advertising, Marriott, Rocky Mountain, National Park Foundation, Yellowstone Yosemite, Adapting to Crisis


Janey Whiteside on Why Walmart Doesn’t Have Time for ‘Big, Glorious, Fancy Ad Campaigns’ Anymore

Key Insights: Customers are more conscious of money, health and digital shopping now. Walmart marketing moves much faster now and focuses on employees and customers. When the pandemic hit the U.S. earlier this year, customer behavior at Walmart evolved five years in five weeks. Chief customer officer Janey Whiteside--a 2020 Brand Genius honoree--cites this stat...
Tags: Advertising, Walmart, Premium, Brandweek, Janey Whiteside, Adapting to Crisis


As Entrepreneurship Booms, Squarespace’s Bold Ads Urge Aspiring Founders to Aim High

Does that pie-in-the-sky business idea you've been mulling for years now feel not so outlandish after all, given how 2020 has upturned pretty much every industry and disrupted millions of jobs? The way Squarespace sees it, you may actually be sitting on a moonshot. The brand is encouraging people to dust off their ideas, refine...
Tags: Advertising, Squarespace, AdFreak, Ad of the Day, Adapting to Crisis


Bowing to Covid, Macy’s Reimagines the Thanksgiving Parade

Covid-19 has already lowered the boom on scores of big-crowd events like SXSW, Comic-Con, Pride and the NCAA Tournament. Now, the virus has taken a swipe at still another: the Macy's Thanksgiving Day Parade. While the annual event will still take place this year, Macy's has announced some severe restrictions on the traditional format. First...
Tags: General, Advertising, Ncaa, Macy, Adapting to Crisis, Covid Macy


Hotels.com Travels Back to 2019 BC (Before Covid-19) With a Warning of What’s to Come

This time last year, if someone told you that in 2020 you'd live through a global pandemic, borders would close and grocery shoppers would physically fight over basic essentials like toilet paper, you'd think they were mad. But 2020 has, by all measures, been an unpredictable year. Hotels.com makes light of the absurdity that is...
Tags: Travel, Advertising, AdFreak, Adapting to Crisis


We Need Optimism in These Troubled Times

When the world seemed less complicated, marketing was designed to move consumers and make products desirable. But it has now taken on a larger role. Consumers expect brands to take a position on issues that matter, to stand by our communities in the face of challenge and to bring true purpose to the bottom line....
Tags: Advertising, Voice, C-Suite, Adapting to Crisis


How the Milwaukee Bucks Reached Fans When the NBA Season Was Suspended

The Covid-19 pandemic has led to an unprecedented 2019-2020 NBA season. As the league suspended basketball for three months beginning in March, then instituted a phased return of teams to play within an NBA Bubble at Walt Disney World, teams had to rework their marketing strategies to digitally reach quarantined fans. The Milwaukee Bucks, who...
Tags: Ecommerce, Advertising, Nba, Milwaukee Bucks, Performance Marketing, Sports Marketing, Adapting to Crisis, NBA Bubble at Walt Disney World


Cabins and RV Rentals Carve Out Their Niche During the Pandemic

The Covid-19 pandemic has taken its toll on the travel sector, hitting the airline, cruise and hotel categories hard. But travel subcategories such as nature gateways and rentals of recreational vehicles are booming, and seizing the opportunity to grow. With people reluctant to travel long distances or in crowds, companies like Getaway, which connects people...
Tags: Travel, Advertising, Marketing Innovation, Adapting to Crisis


Marketers Are Failing to Personalize to Lower Income Consumers

Less than one fifth of consumers making less than $31,000 per year felt that the marketing they see from brands is personalized to them, compared to around half of people in top income brackets of $188,000 or more. That was the finding of a new survey from marketing personalization platform Formation.ai, which asked some 2,000...
Tags: Advertising, Adapting to Crisis


I’m a Marketer and I’m Not Leaving New York City

I happily write this from my studio apartment, despite it now also being my office. I left New York City temporarily for the comfort of the Long Island suburbs for part of the pandemic, but the experience of that distance reminded me of what makes the advertising and marketing industry in New York so magnetic....
Tags: New York, New York City, Advertising, Voice, Long Island, Life in Quarantine, Adapting to Crisis, Life After Lockdown


How 6 Brands Are Engaging Tennis Fans at a Fanless US Open

While the U.S. Open drew a record 737,872 attendees in 2019, this year's tournament in Queens, N.Y., looks quite different. Players, including Serena Williams, Naomi Osaka and Andy Murray, are required to wear masks and socially distance. Most evidently, the stands at the USTA Billie Jean King National Tennis Center are completely empty. The 52nd...
Tags: Advertising, Andy Murray, USTA Billie Jean King National Tennis Center, Experiential, Serena Williams Naomi Osaka, Adapting to Crisis


With Office Life as We Know It Under Threat, WeWork Positions Itself as a Safe Solution

WeWork has launched a new ad campaign positioning itself as a solution for employers and employees concerned about returning to the office as the coronavirus pandemic continues to bite. The new global brand campaign "That's How Tomorrow Works" features a hero one-minute film that shows people returning to work for the first time since quarantine,...
Tags: Advertising, WeWork, AdFreak, Adapting to Crisis


John Mayer Gets Back to Nature and Sings an Unreleased Song for Land Rover’s Defender

Land Rover's branded content campaign for its new Defender SUV could've been shot yesterday. That's how of-the-moment it is with its serene national park setting and create-your-own-adventure theme. In fact, the long-form video--dubbed "John Mayer Goes Outside"--was filmed over three days in early March, following the popular musician around scenic locations in Northern California. But...
Tags: Auto, Advertising, Jaguar Land Rover, Land Rover, John Mayer, Northern California, AdFreak, Adapting to Crisis


Missing Dive Bars? Miller High Life Will Bring One to Your Backyard

Dive bars in certain parts of the world opened back up for outdoor service this summer, but it's unclear whether local watering holes (in states that experience seasons) can safely host patrons inside this fall and winter due to Covid-19. For U.S. consumers who can't or don't want to hit up their favorite dive bars...
Tags: Advertising, Miller, Life in Quarantine, Adapting to Crisis


Northwestern Mutual’s Latest Integrated Campaign Celebrates Advisor-Client Relationships

Dawne Collier, a Black OBGYN based in Illinois, had a dream of helping young women through online body positivity coaching and just as she was working toward achieving her goal, Covid-19 hit. Collier, who had been busy ticking things off a to-do list before launching the virtual course series, was suddenly derailed by immediate concerns:...
Tags: General, Advertising, Illinois, COLLIER, Northwestern Mutual, Adapting to Crisis, Dawne Collier


The Last Few Months From a Marketer Mom Who Had Covid-19

I got Covid-19 from a party I attended on March 7, which turned out to be a super spreader with more than 40 people dancing together prior to lockdown being implemented in New York City. Fortunately, I had mild symptoms that included a sore throat, fatigue and lost of taste and smell. Marketers need to...
Tags: New York City, Advertising, Voice, COVID, Life in Quarantine, Adapting to Crisis, Life After Lockdown


Road to Brandweek: Walmart’s Janey Whiteside on Adapting to a Pandemic and Connecting With Consumers

When the pandemic hit the U.S. in March, Walmart was one of the essential retailers that had to quickly pivot to meet customer needs. That meant not only leaning into existing services like curbside pickup, but adding a two-hour Express Delivery service and a Walmart+ membership program, along with community-focused initiatives like drive-in movie theaters...
Tags: Advertising, Walmart, C-Suite, Brandweek, Janey Whiteside, Adapting to Crisis


Top Marketers Discuss Leading Despite an Unknown Future

The pandemic, protests and economic upheaval have forced many marketers to turn seemingly endless pivots into pirouettes. In a recent panel discussion hosted by leadership consulting firm Spencer Stuart, top marketers in the U.S., Brazil and Singapore came together to discuss remote leadership, addressing present problems while maintaining a long-term perspective and the best strategies...
Tags: General, Singapore, Advertising, Brazil, Spencer Stuart, Adapting to Crisis


McCormick Leans Into RV Travel Craze With National Park Pop-Ups

As road trips remain the most popular and safest way to travel during the Covid-19 pandemic, RV purchases in the U.S. are seeing a boom expected to continue into fall. McCormick has found RV travel's popularity an ideal opportunity to promote new seasonings, specifically for grilling. The spice and condiment brand partnered with peer-to-peer RV...
Tags: Advertising, McCormick, CPG, Experiential, Adapting to Crisis


Tourism Brands Join Forces to Get People Traveling Again

The U.S. Travel Association has a simple message for the country: Let's go there. Anywhere. Literally, anywhere. It doesn't have to be tomorrow, but please, put something on the calendar. Launched this morning, the new campaign titled "Let's Go There" is a collaboration between prominent USTA members including Marriott, Disney, Delta and American Airlines, along...
Tags: Travel, General, Hotels, Advertising, American Airlines, USTA, U S Travel Association, Adapting to Crisis, Marriott Disney Delta


Stream This Song to Help Save Bars and Clubs, Thanks to Crown Royal

Key Insight: During the pandemic, brands have been lending financial support to establishments crucial to their business model. Crown Royal plans to give back to the very places that have made it a household name: bars, clubs and other small music venues. The Diageo-owned Canadian whisky brand will debut a national campaign Monday featuring a...
Tags: Advertising, Diageo, Food & Beverage, CPG, Crown Royal, Adapting to Crisis, Help Save Bars


What This Agency Dad Learned From His Daughter During the Covid-19 Crisis

In case you missed it--that was summer. You didn't do much, and you didn't go far. In fact, your only solid memories of summer may be the parts where you were staring at a computer screen in various rooms of your house--and because it was summer, occasionally on the back patio. Seriously, I could swear...
Tags: Advertising, Voice, Life in Quarantine, Adapting to Crisis, Life After Lockdown