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São Paulo Museum of Modern Art Opens Its Virtual Doors in Minecraft

When the pandemic forced most museums to close their doors over the last year, many increased their efforts to meet patrons in the digital realm via virtual learning centers and online gallery tours. For the S?o Paulo Museum of Modern Art (MAM), this meant teaming up with the influential game Minecraft to create new avenues...
Tags: Advertising, Minecraft, AdFreak, São Paulo Museum of Modern, S?o Paulo Museum of Modern Art MAM


This Retro-Style Arcade Game Is Helping the Fight Against Malnutrition

The global malnutrition crisis has only increased in the wake of the pandemic. To combat this, the Eleanor Crook Foundation has created a straightforward, easy-to-join initiative that seeks to link the vast population of gamers toward a common good. To assist the effort, all you have to do is play a video game. The concept...
Tags: Gaming, Advertising, AdFreak, Eleanor Crook Foundation


Peloton’s Stylish Post-Lockdown Ad Asserts the Value of Exercising at Home

The nearly 14-month lockdown came with its phases, from the booming popularity of Animal Crossing to the meteoric rise of TikTok. Peloton certainly saw its own share of success in 2020 as temporarily reduced access to gyms led to a wave of interest in working out at home, boosting sales by 172%. But with the...
Tags: Advertising, Creative, Health and Wellness, Peloton, AdFreak, Life After Lockdown, TikTok Peloton


Dutch Insurer Revives 36-Year ‘Just Call Us’ Campaign Featuring a Former Prisoner’s Taste of Freedom

Having featured the Titanic, jewel thieves, UFOs and even U.S. President Bill Clinton, a long-running series for Dutch insurer Centraal Beheer has returned four years after the last installment. Centraal Beheer released the 61st commercial in its "Just Call Us" campaign, which began in 1985, to build awareness with a new spot called "Freedom." Created...
Tags: Advertising, Bill Clinton, AdFreak, Centraal Beheer


Big Wave Surfer Kelly Slater Joins Kona Brewing for the Brand’s Longest-Running Campaign

Surf legend Kelly Slater joins Kona Brewing Company for a continuation of the brewer's largest ad campaign, "Dear Mainland." The retired athlete appears in three TV ads centering the pairing of Kona's beer with surfing and a day at the beach. The short, sunny spots-- titled "Surf Lesson," "Board Meeting" and "Great Day"--show Slater by...
Tags: Advertising, Creative, Beer, Kelly Slater, Slater, Kona, AdFreak, Kona Brewing, Kona Brewing Company, Sports Marketing, Spirits & Cannabis


Anheuser-Busch Captures the Joy of Reconnecting Post-Lockdown in Aspirational Ad

As we approach major milestones in the ongoing battle against COVID-19, Anheuser-Busch is teaming with the White House to get more people vaccinated. Via its "Let's Grab A Beer" platform, the brand is promising a free beer, seltzer or nonalcoholic beverage to adults age 21 and up if the White House meets its recently announced...
Tags: White House, Advertising, Beer, Anheuser Busch, AdFreak, COVID, Life After Lockdown, Spirits & Cannabis


Affirm Offers to Pay for Your Overdue Getaway in a New Sweepstakes Campaign

With Covid-19 restrictions lifting across the country and vaccination rates on the rise, it's safe to say that many consumers are eager to travel. In an effort to boost interest in its services, payment network Affirm is running a sweepstakes to help fund those long-awaited post-lockdown vacations. Consumers can follow Affirm on Instagram to find...
Tags: Advertising, Creative, Content Strategy, AdFreak, Travel & Transportation


Christian Slater Returns to Cause Remote Chaos as HP’s Cyber Villain, The Wolf

While health has been a major focus for many during the pandemic, one threat to our well-being that may have gone unnoticed is that of internet security. With millions of people suddenly working from home-- and, more importantly, away from their companies' firewalls--new threats to online health have arisen. In a recent spot, HP's Wolf...
Tags: Advertising, Creative, Wolf, Christian Slater, AdFreak, Software/Technology


This Heartbreaking Love Story Calls for More Organ Donors in Argentina

There are many ways to spread awareness for special causes: You can hire a famous spokesperson to ask the nation for help, or turn to social media and hope for a viral moment that emphasizes your purpose. For one non-profit organization in Argentina, heart-wrenching storytelling and cinematic imagery are the tools of choice in order...
Tags: Advertising, International, Creative, Health and Wellness, Argentina, Psas, AdFreak


This Cheeky Recruitment Ad Aims to Destigmatize Work Within the Sex Toy Industry

Arcwave, the international sexual wellness brand for people with penises, prides itself on sparking conversations about modern masculinity and adult pleasure. It's the kind of thinking that paved the way for the company's flagship product the Arcwave Ion, which uses cutting edge technology that targets and prioritizes male pleasure. But the brand's newest campaign isn't...
Tags: Advertising, Creative, Health and Wellness, AdFreak


Merrell’s Newest Campaign is Challenging You to Do Just About Anything Outdoors

After more than a year of social distancing and with summer on the way, many consumers are more than ready to enjoy some quality time outside. For performance and lifestyle brand Merrell, that means challenging the line between "indoor" and "outdoor" activities. Created in partnership with the brand's agency of record Words From The Woods,...
Tags: Advertising, Creative, Branding, Merrell, AdFreak, Experiential


BABE Wine and Rupaul’s Drag Race Alum Rosé Toast the ‘Summer We Deserve’ in New Ad

This time last year, many of us were desperate for ways to ease the sting of a highly restrictive lockdown. Online streaming allowed us to get a little creative, from virtual Happy Hours to remote weddings. Still, that got old pretty quickly. But promising vaccination rates and a gradual return to large gatherings are enough...
Tags: Advertising, Beer, Food & Beverage, Rupaul, AdFreak, Spirits & Cannabis


Red Cross Campaign Shows a World Where Health-Care Workers Are Hero Worshipped Like Footballers

The International Committee of the Red Cross (ICRC) says there were at least 3,780 attacks involving health personnel and infrastructure committed between 2016 and 2020. So to raise awareness of the treacherous conditions health-care professionals work under in some countries facing conflict and violence, a campaign has been developed targeting young people. The "Unknown Heros"...
Tags: Advertising, International, Creative, International Committee, Red Cross ICRC, AdFreak, Health/Hospitals, Red Cross Campaign Shows


Ikea Campaign Shows Consumers How to Live More Sustainably

Ikea is urging customers to consider more sustainable ways to live with a new campaign that features a robot inspired to save the planet. Created by the brand's retained agency Mother, the "Change a Bit for Good" ad aims to challenge the perception that sustainable living is too complicated and expensive. In the ad, the...
Tags: Advertising, Sustainability, Ikea, Retailing, AdFreak, B-to-C


New House Party Challenges Are Explored in Heineken’s Global Campaign

After more than a year of grueling lockdowns and emotionally painful social distancing, Heineken wants to remind drinkers revving up for in-person house parties that caution still has its place--including how and where you leave your beer bottle. An ad campaign created by Publicis Italy and Le Pub, called "Home Gatherings," depicts a gathering, where...
Tags: Advertising, Beer, Heineken, Food & Beverage, Publicis Italy, AdFreak, Le Pub, Spirits & Cannabis, B-to-C


TeePublic Has Merch for Your Weirdest Online Searches in Its First Major Campaign

TeePublic, an online marketplace for independent creators focused on subculture designs, hasn't engaged in much marketing since its founding in 2013. That changed this month with the launch of its first major ad campaign. Created alongside video production company Makeout, the "Whatever You're Into" campaign consists of three spots inspired by some of the most...
Tags: Ecommerce, Advertising, AdFreak, Fashion & Apparel


TikTok Creators Are Remaking Old Spice’s Most Iconic Ad as P&G Partners With the Platform

To showcase itself as an advertising platform for brands to engage their community, TikTok has tasked its creators to remake the classic Old Spice ad "The Man Your Man Could Smell Like". The original ad featuring Isaiah Mustafa was created by Wieden+Kennedy in 2010 and went on to win no less than 37 Cannes Lions...
Tags: Advertising, Platforms, Wieden Kennedy, Isaiah Mustafa, AdFreak, Tiktok, CPG & Grocery, Influencers & Creators


Team’s Anti-Knife Campaign Honors Death of Fellow Soccer Player

To honor the death of soccer player Kiyan Prince, Queens Park Rangers released a multiplatform anti-knife campaign for their former teammate, who was stabbed at the age of 15. With a virtual re-creation of Prince, the "Long Live the Prince" campaign by Engine Creative raises funds for the Kiyan Prince Foundation run by his father,...
Tags: Advertising, AdFreak, Kiyan Prince Queens Park Rangers, Kiyan Prince Foundation


This Powerful Campaign Against Knife Violence Honors a Young Soccer Player’s Memory

To honor the memory of Kiyan Prince, an aspiring professional soccer player fatally stabbed at age 15, a charity effort has created a virtual persona imagining how far his life and career could have gone. The "Long Live the Prince" campaign by Engine Creative raises funds for the Kiyan Prince Foundation run by his father,...
Tags: Advertising, Psas, AdFreak, Sports Marketing, Kiyan Prince, Kiyan Prince Foundation, Powerful Campaign Against Knife Violence Honors


This Little Pube Singing About Pubic Stigma Will Charm the Pants Off You

Bush. Lady garden. Bikini area or, if you're feeling particularly bold, cooch. Most women can produce a lengthy list of cutesy aliases for their pubic area at a moment's notice. However, there's one moniker that doesn't get the love, attention and respect it so rightfully deserves: pubic. After all, that is what it's called. But...
Tags: Advertising, Diversity, Health and Wellness, AdFreak, Equity and Inclusion


Klarna’s UK Art Campaign Aims to Overcome Brand Misconceptions

To help address the misconceptions of the brand, online financial service company Klarna targeted U.K. consumers with murals featuring QR codes placed in England's major cities, focusing on various misunderstandings. Courtesy Klarna Misconceptions Klarna addresses in the art are how it solely sells fashion, only targets young people and makes money on hidden fees. Ignasi...
Tags: UK, England, Advertising, Creative, Klarna, AdFreak, AdWeek Instagram, Klarna targeted U K


The ‘Axe Effect’ Is Reborn for Gen Z as Pheromones of Joy

When tackling today's dating landscape, marketers would benefit greatly from ditching antiquated, often sexist depictions of allure-- especially if they hope to gain favor with today's generation of progressive young adults. To see such consideration in action, one only has to peek at Axe's latest campaign, which playfully dives into the boundless nature of modern...
Tags: Advertising, Creative, Health and Wellness, AdFreak


PlayStation Plus Welcomes Friendly—and Enduring—Competition in Latest Campaign

Sony Interactive Entertainment continues to bring a sense of epic adventure to its ads with its newest spot for its online game-enhancing subscription service PlayStation Plus. Pitting two players against each other in an ever-changing game of Best Of, the ad taps into the excitement of playing against friends and gives it the glossy finish...
Tags: Gaming, Advertising, Diversity, Esports, Sony Interactive Entertainment, AdFreak, Equity and Inclusion


Forsman & Bodenfors New York Launches Campaign to Help Bystanders Stop Asian Hate

Although anti-Asian sentiments have long plagued the U.S., the recent rise in violent hate crimes against Asian communities has gained nationwide coverage. There are always ways to help, whether that means donating to the crowdfunding campaigns of those affected, advocating for better legislation, building safer communities or simply having a stranger's back in a time...
Tags: Advertising, Creative, Diversity, Forsman, AdFreak, Equity and Inclusion, Bodenfors New York Launches Campaign


HipDot Launches a Clueless-Inspired Makeup Collection for Aspiring Bettys and Baldwins

It wasn't very long ago when HipDot debuted a candy-coated makeup collection inspired by Reese's. Now, the beauty brand has launched a set that makeup enthusiasts and '90s teen comedy fans alike can grab without having to make a trip to The Valley. On Tuesday, the company officially launched its limited-edition HipDot x Clueless Collection...
Tags: Advertising, The Valley, Reese, Baldwins, AdFreak, Fashion & Apparel


Are You the Next Mayo Man? Kraft Looks for a New Face for the Brand

Some believe that as we walk through the doors of success, it is important to hold them open for others as we go. That is exactly what Kraft and the Mayo Man are doing with the 2021 Kraft Mayo Draft. The so-called Mayo Man was made famous by utterly weirding people out during a 2019...
Tags: Advertising, Creative, Kraft, Food & Beverage, AdFreak, Kraft Mayo, Kraft Looks, Mayo Man


Snickers Ice Cream Knows How Tough It Can Be to Actually Chill Out During Vacation

Vacationing doesn't come naturally to everyone. Some of us could still use a refresher on how to fully disconnect and just enjoy the down time. Understanding this, Snickers Ice Cream arrives just in time for the summer with a series of humorous BBDO New York-created spots that center on the ever-relatable compromised vacation. The two...
Tags: Advertising, Food & Beverage, BBDO New York, AdFreak


What Pabst Hard Coffee’s Nightmare Fuel Can Teach Marketers About Working With Creators

Where does an ad agency's role end and a creator's role begin? How much overlap can--or should--there be between the two? For a fascinating case study in the increasingly overlapping worlds of brand marketing and online content creators, it's worth looking at how iconic brewer Pabst is working with artists and animators through its relationship...
Tags: Advertising, Beer, Pabst, Food & Beverage, AdFreak, AdWeek Instagram, Spirits & Cannabis, Influencers & Creators


How Sierra Space, a Rival of Elon Musk’s SpaceX, Built an Ad Strategy Around His SNL Debut

Elon Musk might be getting a windfall of publicity through his opportunity to host Saturday Night Live this weekend, but one of his competitors is also using the event as a launching pad for its own messaging. Sierra Space, a spinoff of aerospace firm Sierra Nevada Corp., has purchased 30- and 15-second preroll ads that...
Tags: Elon Musk, Advertising, Sierra Nevada Corp, AdFreak, Streaming & OTT, Sierra Space


How a Favela Orchestra Brilliantly Used Soccer to Get Brazil Excited for Classical Music

Whether it's a backdrop or a major driving force in our lives, music plays a big role in the human experience. But not everyone has the same access to music education and exposure. Realizing this, Brazil's Heli?polis' symphony orchestra, or Sinf?nica Heli?polis, joined forces with Hungry Man Productions to make headlines in a country obsessed...
Tags: Advertising, International, Brazil, AdFreak, Sports Marketing