Posts filtered by tags: AdFreak[x]


 

This Oregon Brewery Wants to Become the Unofficial Beer of Legal Marijuana

Cannabis. Marijuana. Dank. Skunk. Weed. Whatever you prefer to call it, the previously controlled substance has been legal for non-medical use in Oregon since 2015. And what goes better with said psychoactive than a crisp, refreshing beer? Deschutes hopes the answer is "nothing." As brands attempt to navigate this leafy legal maze and agencies pop...
Tags: Advertising, AdFreak


This Faux Pop-Up Bakery in Boston Displayed Cupcakes Laden With Rusty Nails and Scorpions

Choosing to stay away from gluten and having celiac disease are two very different things, but people with the latter are often unfairly lumped in with the former, accused of getting caught up in the latest fad diet. Yet celiac disease is a serious autoimmune disorder that affects roughly 1% of the U.S. population, according...
Tags: Advertising, AdFreak


Fairytale Characters Go From Riches to Rags in These New Vauxhall Spots

British automaker Vauxhall found an attention-grabbing way to notify audiences about the reverse parking camera that comes standard with its Atria. A new animated campaign from Velocity, McCann's agency unit dedicated to Vauxhall Motors and MRM Madrid, tells three fairytale stories in reverse. Cinderella, Jack and The Ugly Duckling start off well but find over...
Tags: Advertising, Vauxhall, McCann, AdFreak, MRM Madrid, Vauxhall Motors, Cinderella Jack


Comcast Brings Back Beloved Turtles That Live Life in the Slow Lane

Today's throwback Thursday comes to you courtesy of Comcast, which has brought back its beloved Slowsky family just in time for National Turtle Day (yes, it's a thing). Karolyn and Bill Slowsky first hit the scene way back in 2006 to make clear their distaste for anything remotely fast, especially Comcast's high-speed internet--it just doesn't...
Tags: Advertising, Comcast, Slow Lane, AdFreak, Karolyn, Slowsky, Bill Slowsky


People Love the Crap Out of Poo-Pourri, at Least According to Its First TV Push

Poo-Pourri is bringing is signature brand of bathroom humor to the national stage. The before-you-go toilet spray is launching its first national TV campaign on networks E! and Bravo. The 12-year-old brand has become a cult-favorite in recent years, with much of its success stemming from its viral "Girls Don't Poop" video in 2013. According...
Tags: Advertising, Don, AdFreak, Poo Pourri


Hong Kong’s Airport and Transit System Initially Banned an Ad Featuring a Gay Couple

Hong Kong's Airport Authority and its mass transit system, MTR recently banned an ad featuring a gay couple holding hands while walking on the beach. While an ad of this nature wouldn't turn heads in New York, it caused quite a stir in Hong Kong, where LGBT rights trail behind many Western countries (the city...
Tags: Hong Kong, New York, Advertising, Airport Authority, AdFreak


Grey Brazil Asks Politicians to Hand Over the Miles They’ve Racked Up on Taxpayers’ Dime

Each week, taxpayer money is spent shuffling hundreds of Brazilian politicians back and forth between their hometowns and the country's federal capital. Just imagine how many airline miles they rack up. Are these taxpayers compensated for said miles or rewarded in any way? Nope. While this isn't technically illegal, it's not a great look in...
Tags: Advertising, AdFreak, Grey Brazil Asks Politicians


Grey Brazil Asks Politicians to Hand Over the Miles They’ve Racked Up on Taxpayers’ Dimes

Each week, taxpayer money is spent shuffling hundreds of Brazilian politicians back and forth between their hometowns and the country's federal capital. Just imagine how many airline miles they rack up. Are these taxpayers compensated for said miles or rewarded in any way? Nope. While this isn't technically illegal, it's not a great look in...
Tags: Advertising, AdFreak, Grey Brazil Asks Politicians


The World’s Smallest McDonald’s Illustrates the Scale of a Declining Bee Population

The issue of bee population decline may be a cute cause c?l?bre in some corners, but it is a severe problem that demands consistent attention. According to research, honeybees perform 80% of pollination and 70% of the top human food crops--which supply about 90% of the planet's nutrition--are pollinated by bees. The pervasive use of...
Tags: General, Advertising, World, McDonald, AdFreak


Ikea Is Using Brain Activity Data to Determine If You’re Worthy of Its Artwork

The old saying "money can't buy happiness" recently came to life for shoppers at an Ikea in Belgium, where an exclusive line of carpets required more than just cold hard cash for purchase. Instead, those interested in the limited collection--which consisted of carpets designed by eight contemporary artists, including Virgil Abloh, artistic director of menswear...
Tags: Advertising, Ikea, Belgium, AdFreak, Virgil Abloh


Kristen Bell Vouches for Spindrift (Again) in Sparkling Water Brand’s Latest Campaign

Spindrift is heading into summer with a multi-million-dollar campaign that it hopes will help the nine-year-old sparkling water brand stand out in what has become an increasingly crowded category. Created by L.A. shop The Many (formerly Mistress), the effort continues a message that Spindrift began spreading last year as part of its first big advertising...
Tags: Advertising, Kristen Bell, AdFreak, Spindrift Again in Sparkling Water Brand


Lil Nas X’s ‘Wrangler on My Booty’ Line In ‘Old Town Road’ Is Now a Branded AR Experience

Your life might not be a movie. It might not be all "bull ridin' and boobies." You might not even have a cowboy hat from Gucci. But as long as you have Wrangler on your booty, you'll be able to enjoy a VIP moment with this new mobile project from agency Mother New York that...
Tags: Advertising, Emerging Tech, AdFreak


Will John Wick 3 Mark the Moment Movie Marketers Became Comfortable With Reddit?

The choice of which off-domain social media profiles to link from a movie's official website offers a clear indication of where the studio marketer's priorities lie. Years ago, they added MySpace links. Twitter, Facebook and Instagram are the norm these days, with some occasionally adding Snapchat or WhatsApp buttons. The site for this week's John...
Tags: Advertising, Reddit, Twitter Facebook, John Wick, AdFreak


Toys Take Aim at Wildlife in These Ads About Plastic’s Deadly Toll on Our Oceans

Plastic waste has a disastrous effect on marine wildlife, but unfortunately shoppers looking for quick, convenient solutions often fail to consider the impact of their actions while filling their carts. Based on that apparent consumer apathy toward the more than 1 million animals that die yearly due to plastic waste in the oceans, Dream Pack...
Tags: Advertising, AdFreak


To Promote Its Canned Wine, This Winery Is Spoofing Classic Beer Ads

Ah, wine in a can: repulsive to some, but a godsend for others. Either way, Washington state winery 14 Hands thinks its latest product can at least stand up to beer. That's why it tapped Seattle agency Copacino+Fujikado to create a series of videos that have some fun with well-known beer ads, like Bud Light's...
Tags: General, Washington, Advertising, Seattle, AdFreak


Virgin Voyages Hid 50 Posters Around London. Find One, and You’ll Get Into a VIP Event

If you're bar hopping in London this weekend, keep one eye on the wall decor. You might just spot a golden ticket to one of the season's most VIP events. Virgin Voyages, the Richard Branson-affiliated cruise line that's nearing launch, has worked with agency Mother New York to develop 50 posters that have been hidden...
Tags: New York, London, Advertising, Mother, Richard Branson, AdFreak


These Posters for a Vampire TV Show Erupt In Flames When The Sun Rises

Even vampire posters aren't safe in the daylight. Anyone familiar with vampire folklore knows that the night-dwelling immortals are vulnerable to sunshine. To promote its vampire-themed series "The Passage," Fox found a dead-on way to turn paper images of the bloodsuckers into ash. Working with agency BETC/Havas, the network created posters that go up in...
Tags: Advertising, BETC, AdFreak


These Posters for a New Vampire TV Show Erupt In Flames When The Sun Rises

Even vampire posters aren't safe in the daylight. Anyone familiar with vampire folklore knows that the night-dwelling immortals are vulnerable to sunshine. To promote its new vampire-themed series "The Passage," Fox found a dead-on way to turn paper images of the bloodsuckers into ash. Working with agency BETC/Havas, the network created posters that go up...
Tags: Advertising, BETC, AdFreak


Ikea’s Logo Is Getting a New, More Video-Friendly Look That Goes Beyond Yellow and Blue

Ikea is one of the world's most beloved brands, and its logo--while not necessarily the most elegant in the branding world--is one that any customer can instantly conjure to mind. But the classic yellow and blue Ikea logo isn't exactly the most flexible when it comes to design potential. So it has largely sat at...
Tags: Advertising, Ikea, AdFreak


This Mind-Bending Ad for Kia Has Nearly 300 Million Views (and Counting)

Fantastic beasts and cool creatures (both natural and man-made) are introducing Kia to India in a way that old-school rubber-meets-the-road advertising could have never accomplished. This anthemic spot, from Innocean Worldwide India, has logged 297 million global views in less than two months (230 million on YouTube alone), along with making a hit out of...
Tags: India, Advertising, Kia, AdFreak, Innocean Worldwide India


Twitch Users Have Come Together to Accomplish Many Odd Things. Now They’ll Make a Whopper

First, more than a million Twitch users banded together to play the longest, most infuriatingly chaotic game of Pokemon ever. By leaving comments that were converted into commands for the game, the stream viewers pulled the character in countless directions before finally, 255 hours later, completing the game. That 2014 phenomenon of crowdsourced interaction sparked...
Tags: Advertising, AdFreak


This Cardboard Drum Set Made By Earnest Packaging Actually Works

The packaging industry isn't exactly a goldmine for creativity, but one such company has managed to come up with some pretty cool--not to mention elaborate--ways to promote something as bland as cardboard. A firm called Ernest Packaging Solutions recently tapped both internal talent and a few creative partners to design a functioning, full-fledged drum kit...
Tags: Advertising, AdFreak, Ernest Packaging Solutions


We Talked to the Coconut Water Brand That Offered to Send a Jar of Piss to a Hater

Watch out, weird brand Twitter, a new player has entered the game. Vita Coco, an independent coconut water brand, took social media clapbacks to a new level today when the company offered to send a Twitter critic a jar of a social media staffer's urine. Mildly disturbing and gleefully unapologetic, the power move instantly became...
Tags: Twitter, Advertising, VITA COCO, AdFreak


With a Little TLC, This Swedish Magazine Ad Will Turn Into a Pot of Flowers

Interactive magazine inserts are apparently becoming a thing in Sweden. First, Ikea came at us with an ad that pregnant women could pee on to reveal discounts on a crib, and now Swedish hardware chain Clas Ohlson has concocted a similar idea (albeit, one that's less ... bizarre) to sell its gardening paraphernalia. Rather than...
Tags: Advertising, AdFreak, Clas Ohlson


A Year’s Supply of Cheez-Its Is Hidden in a Bunker. Can You Decipher the Clues to Find It?

Cheez-It has launched a digital scavenger hunt for fans to find a year's worth of its new Cheez-It Snap'd products. Perhaps a bit cheekily, the brand's marketers say the stash was a necessary move after the product line was snapped up by shoppers. "Our fans love a great snack, and Cheez-It Snap'd offers them a...
Tags: Advertising, AdFreak, Cheez It Snap


Game of Thrones Actors Say Goodbye…to Disposable Plastic in SodaStream’s Cheeky Ad

We're nearing the end of an era. Most immediately, that means the end of Game of Thrones' unforgettable 8-season run on HBO. More optimistically, perhaps we're nearing the end of our society's destructive dependence on single-use plastics. We'll likely not see an end to rampant plastic waste in our landfills and oceans before Game of...
Tags: Advertising, AdFreak


Clif Bar Furthers the Battle Between Snack Bar Brands in First National TV Spot

It's 2019, which means the war between snack bar brands is officially a thing we're being subjected to. Just a few months back, Clif Bar & Company took out an ad in The New York Times to call out snack bar rival Kind for not using organic ingredients, encouraging the brand to make the switch...
Tags: Advertising, New York Times, AdFreak, Clif Bar Company, Battle Between Snack Bar Brands


Shopping In-Store Is Presented as a Novel Idea In This Campaign for Bed Bath & Beyond

The news surrounding Bed Bath & Beyond has been nothing short of glum recently: Despite being Broad City's retailer of choice, the company just parted ways with its longtime CEO Steven Temares as it struggles to keep pace with the changing retail environment. Even so, the retailer is chugging along with a digital campaign that...
Tags: Advertising, Broad City, AdFreak, Steven Temares


Here’s the Story Behind John Wick 3’s Stunning Movie Poster, One of the Best in Years

The John Wick movie franchise starring Keanu Reeves is one that inspires more passion and discussion among its fans than almost any other action films. While it might be known colloquially as "the movies about an assassin avenging his dead dog," the series clicks on several deeper levels thanks to its lush visual aesthetic and...
Tags: Advertising, Keanu Reeves, John Wick, AdFreak


KFC Made a Spotify Playlist of ‘Bucket Bangers,’ 46 Hip-Hop Tracks That Referenced the Brand

Name-dropping of brands in hip-hop is nothing new. For years, the likes of fashion and alcohol have received their fair share of attention ("Pass the Courvoisier" by Busta Rhymes or "Air Force Ones" by Nelly, anyone?). Food has an illustrious history in the genre as well if this playlist is any indication. But did you...
Tags: Advertising, Air Force, Kfc, Busta Rhymes, Nelly, AdFreak