Posts filtered by tags: AdFreak[x]


 

Burger King Puts the Whopper Ingredient List Front and Center to Highlight ‘Real’ Ingredients

Burger King's journey to reassure (or convince) customers that its burgers are made with simple ingredients began in earnest with its boundary-pushing, multi award-winning Moldy Whopper campaign back in February. That campaign, which showed Burger King sandwiches moldering over a month as a way of highlight the lack of preservatives, even recently won one of...
Tags: General, Advertising, Packaging, Burger King, Food & Beverage, Packaging Design, QSR, AdFreak


This Bus Ad Shows Endangered Animals Disappearing Each Time the Doors Open

Earlier this month the wildlife charity WWF published a harrowing report that estimated there had been a 68% decline in the number global vertebrate species populations between 1970 and 2016 due to "humanity's increasing destruction of nature." To promote awareness of these serious declines, caused largely by human actions, WWF's Danish creative agency Pong turned...
Tags: General, Advertising, Outdoor, Wwf, Pong, AdFreak


Iceland Wishes You a Very Merry Fishmas in Quirky Seafood Ad

The Icelandic people are so proud of their country's fish that they celebrate it twice a week with Fishmas--well, they do according to a new quirky video and social campaign by agency Brandenburg for client Seafood from Iceland. At the heart of the campaign, running in the U.K. and U.S. to promote the Icelandic fare...
Tags: General, Advertising, Iceland, Food & Beverage, Brandenburg, AdFreak


Instead of Victims, Unicef Ad Reimagines Refugees as Powerful Video Game Characters

What if refugees were seen as heroes, instead of victims? A new ad by VaynerMedia London for Unicef repositions the way people think about migrants as fellow human beings with hope, dreams, ambition and potential--all the makings of a video game hero. The one-minute hero ad, titled "Reimagine the world like a gamer," aims to...
Tags: Advertising, AdFreak, VaynerMedia London for Unicef


Apple Increasingly Frustrates Helena Bonham Carter by Showing Just How Much a Watch Can Do

In the early 1990s, AT&T famously predicted much of technology's future in a Tom Selleck-narrated campaign called "You Will." (See below to revisit the ads, which foresaw everything from remote learning to widespread WiFi.) Today, Apple announced its new Apple Watch Series 6 with a sweepingly epic video that follows in the tradition of "You...
Tags: Apple, Mobile, Wearables, Advertising, Tim Cook, Apple Watch, Helena Bonham Carter, Tom Selleck, AdFreak


As Entrepreneurship Booms, Squarespace’s Bold Ads Urge Aspiring Founders to Aim High

Does that pie-in-the-sky business idea you've been mulling for years now feel not so outlandish after all, given how 2020 has upturned pretty much every industry and disrupted millions of jobs? The way Squarespace sees it, you may actually be sitting on a moonshot. The brand is encouraging people to dust off their ideas, refine...
Tags: Advertising, Squarespace, AdFreak, Ad of the Day, Adapting to Crisis


Red Lobster and PepsiCo Launch ‘the Dew Garita,’ the Unofficial Official Cocktail of 2020

In NBC's The Good Place, iconic Floridian and pre-successful DJ Jason Mendoza sang the praises of a cocktail called The Duval Ditchwater--made from equal parts Midori, coffee creamer and literal ditch water. But I like to think that if he were feeling a bit fancier, he'd opt instead for the Dew Garita. This cocktail collab,...
Tags: General, Nbc, Advertising, Pepsico, Food & Beverage, Midori, AdFreak, Jason Mendoza, Duval Ditchwater


Hotels.com Travels Back to 2019 BC (Before Covid-19) With a Warning of What’s to Come

This time last year, if someone told you that in 2020 you'd live through a global pandemic, borders would close and grocery shoppers would physically fight over basic essentials like toilet paper, you'd think they were mad. But 2020 has, by all measures, been an unpredictable year. Hotels.com makes light of the absurdity that is...
Tags: Travel, Advertising, AdFreak, Adapting to Crisis


Vibrant Havaianas Ads Spread Joy of Long Summers, Endless Dancing and Beach Games

As summer begins to draw to a close and give way to fall (in most of the Northern Hemisphere), flip flop brand Havaianas has captured all of the joy, love, and excitement of the warmest season in its latest campaign by AlmapBBDO S?o Paulo. The TV, digital and out-of-home campaign, which will run in Brazil...
Tags: Fashion, Advertising, Northern Hemisphere, AdFreak


These Offbeat British Ads Perfectly Capture the Annoyance of Overly Cautious Homeowners

If you've just decorated your home--or are just particularly proud of your home-then this campaign by British high-end paint brand Farrow & Ball might be relatable. It'll also be relatable if you have anal-retentive friends or family who wince when you go to put your coffee cup on their table without a coaster or puff...
Tags: Advertising, AdFreak


This Gorgeous Ad Takes You Into the Brilliant Mind of the World’s First Black Chess Grandmaster

Maurice Ashley, a Jamaican American, made history in 1999 by becoming the world's first Black chess grandmaster--a coveted title that takes years of intense practice and tremendous intellect to attain. In its latest creative from Droga5, Hennessy profiles Ashley and his remarkable skill as part of the cognac brand's wider "What's Your Wild Rabbit?" campaign,...
Tags: General, Advertising, Food & Beverage, Ashley, Hennessy, Maurice Ashley, AdFreak, Ad of the Day


With Office Life as We Know It Under Threat, WeWork Positions Itself as a Safe Solution

WeWork has launched a new ad campaign positioning itself as a solution for employers and employees concerned about returning to the office as the coronavirus pandemic continues to bite. The new global brand campaign "That's How Tomorrow Works" features a hero one-minute film that shows people returning to work for the first time since quarantine,...
Tags: Advertising, WeWork, AdFreak, Adapting to Crisis


John Mayer Gets Back to Nature and Sings an Unreleased Song for Land Rover’s Defender

Land Rover's branded content campaign for its new Defender SUV could've been shot yesterday. That's how of-the-moment it is with its serene national park setting and create-your-own-adventure theme. In fact, the long-form video--dubbed "John Mayer Goes Outside"--was filmed over three days in early March, following the popular musician around scenic locations in Northern California. But...
Tags: Auto, Advertising, Jaguar Land Rover, Land Rover, John Mayer, Northern California, AdFreak, Adapting to Crisis


Volvo Captures the Joy, Exhaustion and Constant Dangers of Parenting

Parenthood, if Volvo's new PSA is anything to go by, is exhausting, funny and fraught with moments of danger--where your role becomes stopping your kids from climbing out of a cot, falling downstairs or banging their heads on sharp corners while trying to get them to eat and sleep. In a new global campaign for...
Tags: Auto, Advertising, Volvo, AdFreak


Durex Challenges the Stigmas Around Anal Sex, Which It’s Not Allowed to Mention in Ads

LONDON--Combined, gay and straight people have anal sex 56 billion times a year, according to estimates by Durex, but the brand says the sexual act remains "stigmatized and underrepresented," particularly in advertising. To challenge that, and promote the brand's lubricant products, Havas London, with help from media agency One Green Bean and Havas Paris, has...
Tags: London, Advertising, Outdoor, Durex, Green Bean, AdFreak, Havas Paris, Havas London


United Nations Enlists Parkour Pro in Anti-Pollution PSA

LONDON--Most people know what air pollution is and that it can have serious implications for the environment, global warming and human health. But it's quite hard to picture the noxious, mostly translucent gases in a tangible way. To bring the dangers of air pollution into focus, AMV BBDO in London has created a new digital...
Tags: London, Climate Change, Advertising, Sustainability, United Nations, Psas, AMV BBDO, AdFreak


Danny DeVito and Michael Douglas Reunite Via Zoom for an Upbeat Ad About End-of-Life Planning

Death sucks. But, when the time comes, being in control of your own end-of-life care can make the process smoother--as Danny DeVito and Michael Douglas promote in a charming new ad. The spot for POLST--Practitioner Orders for Life-Sustaining Treatment--was directed by Gerry Graf, founder of now-closed creative agency Barton F. Graf, via production company m...
Tags: General, Advertising, Danny DeVito, Michael Douglas, Barton F Graf, Gerry Graf, AdFreak


Burger King Gently Mocks Hungry Drive-Thru Customers Who Can’t Wait Until They’re Home

Have you ever been to a drive-thru and not reached into the bag for a few hot fries before you've even left the parking lot? Of course not, because to resist that level of temptation would require some serious self control. As Burger King France reopens its drive-thrus and restaurants in the country following the...
Tags: France, Advertising, Food & Beverage, AdFreak


Experience a Race as the World’s Fastest Blind Sprinter

LONDON--When first viewing the new ad for the International Paralympic Committee, you might think your Wi-Fi is playing up or that the video hasn't fully buffered. That's because for the first 17 seconds of the 48 second spot, the screen is almost entirely black. But the darkness is deliberate and soon gives way to inspiring...
Tags: London, Advertising, International Paralympic Committee, AdFreak, Sports Marketing


Tired of Getting Your Snacks Stolen? Add a Lay’s Bestseller to Your Book Collection

According to a recent survey by PepsiCo Frito-Lay, 44% of moms-turned-teachers admitted they're stashing away their snacks in the hopes that their homeschooled children won't find them. To help out moms that just want to keep their chips to themselves, Lay's designed an unsuspecting hollow book to conceal the bags of chips. The titles for...
Tags: Advertising, CPG, PepsiCo Frito Lay, AdFreak


Nike’s New Spot Honors Venus and Serena Williams’ Combined Records Instead of Comparing Them

Collectively, Venus and Serena Williams have won 122 singles titles and 30 majors, spending a total of 327 weeks ranked as the top women's tennis player in the world. Without a doubt, the two phenoms have changed the game forever. But throughout their careers, coverage of their rise leaned heavily on the rivalry between the...
Tags: Advertising, Nike, Serena Williams, Venus, AdFreak, Sports Marketing, Ad of the Day, Nike and Colin Kaepernick


Cinematographers Used Their Own Babies for This Adorable Huggies Ad

Last year, Huggies started working on a Pull-Ups campaign in the U.K. for the brand's new Explorers product for kids as young as 9 months just learning to walk and needing the kind of protection that can withstand energetic wiggles, tumbles and first steps. The Kimberly-Clark brand was planning to bring back its classic tagline,...
Tags: Advertising, Kimberly Clark, AdFreak, Life in Quarantine, Adapting to Crisis


Montblanc Recruits Spike Lee and Other Celebrities for Aspirational Global Campaign

Montblanc has enlisted a trio of celebrities in a new aspirational global campaign by Wieden+Kennedy Amsterdam titled "What Moves You, Makes You." The campaign comprises three 60-second brand films featuring "exceptional individuals": Academy Award winning filmmaker Spike Lee; Welsh Golden Globe-winning actor Taron Egerton; and Chinese singer, writer and actor Chen Kun, who tell the...
Tags: Advertising, Amsterdam, Spike Lee, Luxury Brands, Taron Egerton, Wieden Kennedy, Chen Kun, Montblanc, AdFreak, Ad of the Day, Montblanc Recruits, Welsh Golden Globe


KFC Drops Iconic ‘Finger Lickin’ Good’ Slogan, Citing Covid-19

It's been a few years since KFC used the famous "finger lickin' good" tagline in the U.S., though the phrase has continued to be a central pillar of its marketing globally, until now. The slogan has been in place for six decades across some of the fried chicken chain's global markets, including the Netherlands, South...
Tags: Advertising, Kfc, Food & Beverage, AdFreak, Adapting to Crisis


McDonald’s Created Clever Visuals to Celebrate ‘Moving Day’ in Quebec

In the U.S, "moving day" is usually dictated by a new house purchase, or a lease on a rental property coming to an end. But for people living in the province of Quebec, eastern Canada, Moving Day is a somewhat formal event that takes place on the same day every year, and it has done...
Tags: Advertising, Outdoor, Quebec, Food & Beverage, McDonald, AdFreak


Desert Dreamscape Is a Dissonant Backdrop for Showcasing the Power of Ram Trucks

Truck ads have long relied on revving engines, peeling tires spattering mud and other generally loud devices to showcase pure horsepower, often accompanied by a rock soundtrack. Ram grabs your attention in a different way in its new ad showcasing the distinctive power of its 2021 Ram 1500 TRX truck, going with a tactic of...
Tags: Auto, Advertising, AdFreak, Power of Ram Trucks


Adidas Jumps on ‘Everything Is Cake’ Meme With Hyper-Realistic Sneaker Creation

LONDON--Have you ever heard someone describe something as good enough to eat? Well, these limited edition edible Adidas sneakers, created as a nod to the Everything Is Cake meme, are just that. The brand has created a limited set of hyper-realistic chocolate cakes that look exactly like pairs of Adidas Originals ZX 2K Boost sneakers...
Tags: Fashion, London, Advertising, Adidas, Apparel, Sneakers, Food & Beverage, Cake decorating, AdFreak


Nike Honors Kobe Bryant’s Legacy and the Mamba Mentality in Powerful New Ad

This NBA season has been one of the more challenging ones in recent memory, and not just because of the Covid-19 pandemic. Late last year, Houston Rockets general manager Daryl Morey tweeted his support for Hong Kong protesters, incensing the Chinese government. The move cost the league hundreds of millions of dollars. On Jan. 1,...
Tags: Hong Kong, Advertising, Nike, Nba, Kobe Bryant, Houston Rockets, Daryl Morey, AdFreak, Mamba Mentality


Did Ikea Just Make a Huge Translation Error, or a Hilariously Clever Ad?

In the marketing world, the line between embarrassing mistake and well-crafted opportunity is a notoriously blurry one. Companies (and the U.S. president) often say their gaffes were actually intentional, leaving many to decide for themselves. That seems to be the case with Ikea in Bahrain, where the retailer raised eyebrows with a storefront ad that...
Tags: Advertising, Outdoor, Middle East, Ikea, Retail, Bahrain, Out Of Home, AdFreak


Snoop Dogg Lives the Good Life for Corona in New Campaign

The famously chill Snoop Dogg doesn't walk. He saunters. And he doesn't check his watch. His only appointment is with a beach chair. "Have you ever seen a man in a hurry, while also drinking a Corona?" asks the hip-hop icon as he settles into an ocean-front seat in a tropical paradise. "No, you have...
Tags: General, Advertising, Snoop Dogg, Food & Beverage, CPG, AdFreak, Snoop Dogg Lives the Good Life for Corona