Posts filtered by tags: AdFreak[x]


 

Volkswagen Powered an Entire Music Video With an Electric Car Battery, and Fans Were Into It

Few things spark more well-deserved skepticism than the phrase "branded music video." But Volkswagen and agency Nord DDB came up with one that steers clear of being cringeworthy and falling into the usual product-worship clich?s. "Electric" is a cover of Swedish artist Leila K's 1995 track from the Eurodance era, this time covered by another...
Tags: Advertising, Volkswagen, AdFreak, clich?s Electric, Leila K


BMW Creates a Folk Hero for the Modern Age: the Unstoppable, Mysterious Ol’ McLanden

For the launch of the X7, its first standard seven-seat vehicle, BMW catches viewers with a whale of a tale--a poem about a new folk legend: Ol' McLanden. This fictional, larger-than-life character comes alive in "Legend," a 75-second spot created by Goodby Silverstein & Partners, BMW's agency of record since April 2018. Star Trek actor...
Tags: Advertising, Bmw, AdFreak, Ol McLanden, Goodby Silverstein Partners BMW


This Ad Captures the One Thing Every Millennial’s Dad Does

The relationship between parents and children is different not only in every country but also in every household. That said, some things seem to unite parents around the world, even when it's not totally clear why. For a perfect case in point, check out this new ad from Norwegian telco Ice and Oslo-based agency Nord...
Tags: Advertising, Oslo, AdFreak


Change The Ref Transformed This Valentine’s Day Mural Into a Chilling Statement on Gun Violence

A year after the Marjory Stoneman Douglas High School shooting took the life of their son, Joaquin, Manuel and Patricia Oliver wanted to be anywhere but at home in Parkland, Fla. "When [Manuel] talked to me about Valentine's Day, he said, 'I don't want to be home, mourning. I want to be active and I...
Tags: Advertising, Valentine, Manuel, AdFreak, Marjory Stoneman Douglas High School, PARKLAND Fla, Patricia Oliver, Joaquin Manuel


This Powerful Ad Shatters the Notion That Down Syndrome Means a ‘Lifetime of Limitations’

For the past few years, the Canadian Down Syndrome Society, along with their agency FCB, has been aggressive in fostering a sense of empathy and understanding about the condition. Some of the award-winning work from Canada has opened eyes and courted some controversy yet, more importantly, dispelled the myths surrounding people with Down syndrome. This...
Tags: Advertising, Canada, Fcb, AdFreak


This Quirky and Mildly NSFW Valentine’s Ad Puts a Fun Twist on Quality Couple’s Time

Valentine's Day ads are generally pretty forgettable fare, gushing with romantic clich?s and not-so-subtly browbeating you into spending money on overpriced flowers, chocolates, cards and meals. If you prefer your romance to be a bit more...experimental, however, sex toy emporium Lion's Den has you covered with a fun new ad from agency Fancy, which has...
Tags: Advertising, AdFreak


Nothing Says Love More Than a ‘Beef Bucket’ KFC Cooked Up in France

For Valentine's Day, KFC sparked a lover's quarrel with its chicken-lovin' fan base in France through social posts that announced the addition of a "Beef Bucket" to the restaurant's menu. "We decided to make peace with lovers of #beef, so we're launching the #BeefBucket soon!," proclaimed Twitter and Facebook teasers last week. "Rendezvous on our...
Tags: Facebook, France, Advertising, Kfc, AdFreak


Can a Prefab Home Actually Be Stylish? This Upbeat Ad Hopes to Make the Case

Is homeownership in the U.S. a pipe dream or an attainable goal? For millennials, especially, skyrocketing prices around the country have often put home buying out of reach. The average new home, built on site, costs nearly $400,000, according to the U.S. Census Bureau. Enter Clayton Homes with a campaign for its "smart solution" to...
Tags: Advertising, AdFreak, U S Census Bureau Enter Clayton Homes


Disney’s Intense Frozen 2 Trailer Hints at How It Will Follow Up the No. 1 Animated Film of All Time

Disney sequels have, as a rule, been just plain awful. They are the direct-to-video, questionably canonical cash grabs made by a studio that has traditionally seen its core films as one-off endeavors. If you don't believe me, I would like to enter the following into evidence: Cinderella 2, Tangled 2, Mulan 2, Pocahontas 2, The...
Tags: Advertising, Disney, Mulan, Pocahontas, AdFreak


Ikea and Ogilvy Want to Help You ‘Become the Morning Person You’re Not’

It is rather easy to advise people to get a good night's rest, but you know what's difficult? Actually getting a good night's rest. Between the siren's call of productivity and the unrelenting nature of media (both news and social), it can be hard to draw a hard line and get a decent amount of...
Tags: Advertising, Ikea, AdFreak, Ogilvy Want


Busting Stereotypes, the Professional Bull Riders Recasts What Makes a Cowboy Today

You might not look anything like Gene Autry, John Wayne or the Marlboro Man, but you could still be a cowboy. The Professional Bull Riders (PBR), in the first national advertising in the group's 26-year history, brings together a diverse group of men and women--firefighters, teachers, mixed martial artists, wearing their own clothes, not primped...
Tags: Advertising, PBR, AdFreak, Gene Autry John Wayne


Need a Temporary Cat? These Odd U.K. Ads Encourage You to Lure Away Your Neighbor’s Pet

These days, across the British Isles, borrowing cats from friends and family is apparently a thing. And why not? Cat borrowers get to enjoy kitty cuddling and mouse-murdering for free, while the wee beasties' actual owners go broke paying vet bills. We meet several such tabby takers in a series of silly spots created by...
Tags: Advertising, Isles, AdFreak


Hefty Is Going All In on ‘John Cena Is a Sex Symbol’ as Its Ad Strategy

John Cena is, among a host of things, a branding chameleon. Whether he's singing the praises of car freshener or doubling as a lovelorn, vodka-slinging boy bander, the man can sell just about anything. It's hardly difficult to figure out how this is so; his charm and versatile appeal are as magnetic as they are...
Tags: Advertising, John Cena, AdFreak


Will Smith’s Aladdin Genie Finally Appeared During the Grammys, and Viewers Were Creeped Out

When Disney's upcoming live-action remake of Aladdin was featured on an Entertainment Weekly cover story last December, fans were slightly concerned. Will Smith was not, on the cover or any of the interior photos shared in the issue, blue like the animated character voiced by Robin Williams in the original. Quick to set minds at...
Tags: Robin Williams, Advertising, Disney, Will Smith, Aladdin, AdFreak


In Amusing New Ads, Deutsch Revives the Refreshing Sound of of Buschhhhhhhhhhh

What does refreshment sounds like? The answer, of course, is "Buschhhhhh." That intensely annunciated brand moniker--given added aural oomph by the pop/schhhhhh opening of a Busch can--debuted in a Super Bowl commercial by Deutsch two years ago. The latest spots from the agency use the same gag to good effect. And of course, woodland wackiness...
Tags: Advertising, Deutsch, AdFreak, Buschhhhhhhhhhh


Ariana Grande Won’t Perform at the Grammys, But She’ll Get Her Own Apple Ad During the Show

Ariana Grande fans are going to have a roller coaster of a Grammy Awards this Sunday. She's nominated for two Grammys--best pop solo performance for "God Is a Woman" and best pop album for Sweetener. But she's also been venting some very public frustration with the awards show, whose producer implied the superstar singer was...
Tags: Advertising, Ariana Grande, AdFreak


IHOP Serves Up Slices of ‘Pancizza’ for National Pizza Day. Yes, It’s a Pizza-Sized Pancake

Ever wish you had a pancake you could share with a crowd? No? Well too bad, because IHOP made one anyway. To celebrate this Saturday being National Pizza Day, which IHOP is observing today through Sunday, the breakfast (and, sigh, burger, eyeroll emoji) chain is offering a pizza-sized pancake called "Pancizza" in four markets: New...
Tags: Advertising, Ihop, AdFreak, Pancizza


Ryan Reynolds and Hugh Jackman Made Ads for Each Other, But Weren’t Quite on the Same Page

Some people just can't leave their petty arguments at the office. Take, for example, Hugh Jackman and Ryan Reynolds. All Hugh Jackman did was decapitate Reynold's Deadpool character and send his sewn-mouth, laser-eyed head spiraling into a nuclear cooling tower in 2009--which admittedly made it a bit awkward for Reynolds to secure Deadpool his own...
Tags: Advertising, Hugh Jackman, Deadpool, Ryan Reynolds, Reynolds, AdFreak, Reynold, Ryan Reynolds All Hugh Jackman


How Geico Became the One Advertiser It’s OK to Love

What makes a Geico ad a Geico ad? The insurance brand has run an endless parade of humorous advertising over its 25-year relationship with The Martin Agency, and, creatively, the campaigns have been all over the map. Even more strangely, these disparate campaigns have often run in market at the same time, breaking a core...
Tags: Advertising, GEICO, Martin Agency, AdFreak


A Chinese Washing Machine Brand Blatantly Lifted Design Army’s Stunning Ballet Campaign

Last week, Pum Lefebure began to get a flurry of messages from her contacts in Asia, all with a similar question: "Have you seen this?" Co-founder and chief creative officer of the celebrated Washington, D.C., agency Design Army, Lefebure has an extensive global network of clients, peers and fans, and some who use Chinese social...
Tags: Asia, Advertising, AdFreak, Pum Lefebure, Washington D C agency Design Army Lefebure


McDonald’s France Created Lovely, Impressionistic Ads About Days That Call for Delivery

Most days, ordering McDonald's by delivery sounds a bit lazy, given that it's only going to take you a few minutes to find your nearest one and load up on burgers and fries. But some days, even leaving your apartment for 10 minutes feels like an odyssey not worth the undertaking. McDonald's France and agency...
Tags: France, Advertising, McDonald, AdFreak


This London Pop-Up Coffee Shop Was Made From 50,000 Legos and Took 236 Hours to Assemble

The key to an effective pop-up event doesn't solely rest with what you're selling--it's the vibe (just ask the good folks from Payless last year). It also hangs on the guarantee that the consumer will have a unique, memorable experience (again, the Payless pop-up is relevant). However, there may be few things more memorable than...
Tags: Advertising, Payless, AdFreak, London Pop Up Coffee Shop


No, Some Random Guy Didn’t Buy a Full-Page WSJ Ad Just to Complain About Random Stuff

Nick Vitale of Milltown, New Jersey, has a few problems. He doesn't like airline baggage fees, cable pricing or how ridesharing services handle tips. Also, he doesn't exist, which is probably a minor inconvenience some days. Vitale was supposedly the author of an "open letter" placed as a full-page ad in Thursday's Wall Street Journal....
Tags: Advertising, Vitale, AdFreak, Nick Vitale, Milltown New Jersey


This Supermarket Created Brilliant, Low-Budget Pre-roll Ads to Run Before Super Bowl Spots

The Super Bowl can often feel like a game only the big brands can play in, with regional spots often being clunky, amateurish and a good reason to visit the restroom. But California supermarket chain Northgate Market has found a pretty clever way to insert itself into the Super Bowl ad insanity without spending millions...
Tags: California, Advertising, The Big Game, AdFreak, Supermarket Created Brilliant Low Budget Pre, Northgate Market


Shutterstock Recreated the Notorious Fyre Festival Promo, This Time Using Only Stock Video

In many ways, the Fyre Festival disaster still feels like a collective fever dream. Were scores of Instagram influencers really stranded on an island with little more than cheese sandwiches and their unmitigated rage? Wait, Ja Rule was involved? How did one of the most luxurious experiences this world had yet to see devolve into...
Tags: Advertising, AdFreak


Airline KLM’s Hologram Booth Lets You Share Travel Tips With People Waiting at Other Airports

Time spent waiting in the airport is largely time wasted. Sure, you can check your phone, hit the Cinnabon and (Wi-Fi gods willing) get some work done, but largely you're just running down the clock until your next flight. Dutch airline KLM and agency DDB Unlimited came up with a far more interesting way to...
Tags: Advertising, KLM, Cinnabon, AdFreak, Marketing Innovation


Burger King Trolls McDonald’s Yet Again With an Entire Menu Mocking the Big Mac

Insult, meet injury, as McDonald's recent loss of the "Big Mac" trademark in the EU was quickly followed up by a Burger King stunt mocking its rival's iconic menu item. Stockholm-based agency Ingo created a menu of "The Not Big Macs" at local BK locations just to troll McDonald's for its legal defeat earlier this...
Tags: Advertising, Eu, Big Mac, Stockholm, McDonald, AdFreak, Ingo, Burger King Trolls McDonald


A&W Takes Up a Worthy Cause: Adding the Ampersand (Back) Into the Alphabet

When a brand changes its logo, customers notice. Look no further than when IHOP briefly became IHOb, and the world exploded. Now, to celebrate its 100th birthday, A&W Restaurants has unveiled a new logo, and (gasp) there's no ampersand! The symbol has not held up well in a digital age; good luck finding one in...
Tags: Advertising, Ihop, AdFreak


Thanks to Ancestry, Six Strangers Learn How They’re Connected Via the Underground Railroad

Last December, six strangers were invited by Ancestry to a small tour in Brooklyn, where they assumed they would uncover some fascinating aspects of their family histories. What they didn't know was just how connected they are to each other, bound together by the deeply webbed histories of their ancestors. Railroad Ties documents the highly...
Tags: Advertising, Brooklyn, AdFreak


A Nonprofit’s Powerful Video Tackles the Stigma Around Menstruation in Developing Countries

In this short film created by French agency CLM BBDO for humanitarian group Care France, an African woman and teen girl take an early morning walk through their remote village to the local schoolhouse. This story, however, isn't as simple as it initially appears. Their brief journey through dusty streets into a small classroom subverts...
Tags: Advertising, BBDO, AdFreak