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LiveRamp Adds Connected TV Identity Solution To Make Today’s Fastest Growing Video Channel People-Based

World’s Largest Independent Omnichannel Identity Graph Now Powers People-Based Connected TV Advertising and Media Analytics at Scale SAN FRANCISCO — LiveRamp® (NYSE: RAMP) – the leading identity platform for powering exceptional experiences – announced it is expanding the capabilities of its IdentityLink™ platform to include advertising’s fastest growing video channel – Connected TV. By linking […] The post LiveRamp Adds Connected TV Identity Solution To Make Today’s Fastest Growing Video Channe...
Tags: Advertising, Video Ads, Press Releases, Connected TV, Video Advertising, Ad & Media Strategies, Ads by Creative, Ads Taxonomy, Liveramp, Scale San Francisco, Identitylink


The FreeWheel Council for Premium Video Europe Delves into the Programmatic Promise

Advocacy group’s latest paper examines how broadcasters and pay TV operators are transforming by harnessing programmatic technology London, UK: Programmatic trading is seen as a way of successfully reaching audiences across multiple screens – yet its benefits are often misunderstood. In its new insights paper, Cracking the programmatic conundrum, the FreeWheel Council for Premium Video Europe (FWCE) looks […] The post The FreeWheel Council for Premium Video Europe Delves into the Programmatic Pr...
Tags: Advertising, Video Ads, Press Releases, Media Buying, London UK, Ad & Media Strategies, Ads by Creative, Ads Taxonomy, Advertising Reports and Studies, Digital Intelligence, Programmatic Buying, Programmatic Advertising, Freewheel Council For Premium Video, FreeWheel Council, FreeWheel Council for Premium Video Europe Delves


AnyClip Launches Industry-First Free Video Player Eliminating Headaches for Publishers

–AnyClip Addresses Another Major Publisher Pain Point by Eliminating Operating Costs Associated with Video –Introduces Free Video Player Solution to Help Publishers Succeed with Video NEW YORK & TEL AVIV – AnyClip, the AI-driven video content data pioneer, announced the launch of the fastest-loading, first-ever free video player for publishers in the digital media ecosystem. […] The post AnyClip Launches Industry-First Free Video Player Eliminating Headaches for Publishers appeared first on Ad T...
Tags: Advertising, Video Ads, Press Releases, Video Advertising, Online Media, Ad & Media Strategies, Ads by Creative, Ads Taxonomy, Ad Products, Video Monetization, Anyclip, Free Video Player, Video Publishers


Thirdpresence Acquires Flowplayer to Fix Broken Video Monetization with Machine Learning

HELSINKI, Finland/Stockholm, Sweden – Thirdpresence, a programmatic video advertising company, has acquired video platform Flowplayer to develop a unified contextual video and advertising offering that helps advertisers achieve their branding objectives and improve the ability for premium publishers to monetize their content. The newly combined company will operate under the Flowplayer brand name and will […] The post Thirdpresence Acquires Flowplayer to Fix Broken Video Monetization with Machin...
Tags: Advertising, Video Ads, Press Releases, Video Advertising, Online Media, Media Buying, Helsinki Finland, Ad & Media Strategies, Ads by Creative, Ads Taxonomy, Monetization Strategy, Thirdpresence, Flowplayer, Programmatic Video Advertising


Ace Metrix Releases Standout Super Bowl LIII Ads

Based on emotional impact from consumer generated data LOS ANGELES — Ace Metrix, the leader in measuring the impact of video advertising, released its lists of Super Bowl ads that stood out to viewers based on emotional impact. Results are generated from consumer data, where each ad is rated by more than 500 real world […] The post appeared first on Ad Tech Daily.
Tags: Advertising, Los Angeles, Video Ads, Press Releases, Video Advertising, Ad & Media Strategies, Ads by Creative, Ads Taxonomy, Advertising Reports and Studies, Digital Intelligence, Ace Metrix, Super Bowl Advertising, Super Bowl LIII


Twitter Extends In-Stream Video Ads and Sponsorships to Include K-Pop Content Worldwide

– Inserting pre-roll video ad before premium video content such as K-Pop artists, variety show, Twitter Blueroom – Providing marketing opportunities for brands targeting young, high-engagement consumer audiences worldwide SEOUL, KOREA – Twitter is the best place for fans all over the world to find out and talk about what’s happening in the K-Pop world in […] The post appeared first on Ad Tech Daily.
Tags: Twitter, Social Networks, Advertising, Video Ads, Press Releases, Video Advertising, Online Media, Digital Marketing, Social Media Advertising, Media Buying, Twitter Advertising, K-pop, Ad & Media Strategies, Ads by Creative, Ads Taxonomy, Digital Intelligence


FreeWheel and NBCUniversal Connect Linear TV and Digital Video Ad Delivery Systems as Part of Broader Initiative to Unify Ad Decisioning

Marks important step forward in “one order, one report” ad buying across all video Greater automation and holistic, results-driven advertising delivery will open up access to TV for more companies NEW YORK — FreeWheel, A Comcast Company (Nasdaq: CMCSA), announced it has completed the first stage of a technology unification initiative with NBCUniversal (NBCU) to extend FreeWheel’s […] The post FreeWheel and NBCUniversal Connect Linear TV and Digital Video Ad Delivery Systems as Part of Broader In...
Tags: New York, Advertising, Comcast, Video Ads, Press Releases, Ad & Media Strategies, Ad Metrics, Ad Operations, Ads by Creative, Ads Taxonomy, Ad Products, TV & Cable Advertising, Ad Serving, CMCSA, Linear TV, FreeWheel


Ace Metrix Reveals Ad Results for Gillette’s “The Best Men Can Be”

Consumers Strongly Support Brand’s Message LOS ANGELES — Ace Metrix, the leader in measuring the impact of video advertising, revealed the message in Gillette’s “The Best Men Can Be” was well received by viewers of all ages, genders, ethnicities, incomes, and locales. Brands vs. (Social Media) Backlash: Gillette Won This Round. @Ace_Metrix revealed consumers strongly […] The post Ace Metrix Reveals Ad Results for Gillette’s “The Best Men Can Be” appeared first on Ad Tech Daily.
Tags: Featured, Advertising, Los Angeles, Brand Advertising, Video Ads, Press Releases, Video Advertising, Gillette, Ad & Media Strategies, Ads by Creative, Ads Taxonomy, Advertising Reports and Studies, Digital Intelligence, Ace Metrix, Ad Groups & Agencies, Ad Creatives Showcase


Pixability Announces Key Leadership Team Hires

Matt Duffy Joins as CMO, Lata Ahuja Appointed VP, Engineering London, UK – Pixability, the leading provider of insights and optimisations for video advertising across YouTube, Facebook, and Connected TV, has announced a pair of strategic new hires to strengthen its executive team. Matt Duffy will be the new Chief Marketing Officer and Lata Ahuja has […] The post Pixability Announces Key Leadership Team Hires appeared first on Ad Tech Daily.
Tags: Advertising, Video Ads, Press Releases, Video Advertising, Online Media, London UK, YouTube Facebook, Matt Duffy, Ad & Media Strategies, Ads by Creative, Ads Taxonomy, People in Ad Tech, Pixability, Matt Duffy Joins, CMO Lata Ahuja Appointed VP Engineering, Lata Ahuja


Clinch Partners with Tapad to Enable Video Personalization at Scale

Partnership Makes Cross-Device Video Personalization Available to Marketers to Improve Engagement, Increase Sales and Enhance the Customer Journey NEW YORK – Clinch, a creative technology company that powers dynamic, personalized video, display, and social advertising, announced a partnership with Tapad, the company reinventing personalization for the modern marketer, to enable brands and marketers to personalize […] The post Clinch Partners with Tapad to Enable Video Personalization at Scale ap...
Tags: Advertising, Video Ads, Display Ads, Press Releases, Video Advertising, Social Advertising, Social Media Advertising, Roas, Tapad, Ad & Media Strategies, Ads by Creative, Ads Taxonomy, Ad Networks and Platforms, Display Advertising, Return on Ad Spend, Video Personalization


SoundCloud Announces Global Programmatic Partnership with AppNexus

World’s Largest Open Audio Platform Adopts AppNexus Technology to Monetize Audio and Video Inventory NEW YORK – SoundCloud, the world’s largest open audio platform, announced a partnership with AppNexus, the world’s leading independent advertising technology company. Under the terms of the partnership, SoundCloud’s audio and video inventory is now available programmatically via the AppNexus Marketplace, […] The post SoundCloud Announces Global Programmatic Partnership with AppNexus appeared firs...
Tags: New York, Advertising, Video Ads, Press Releases, Soundcloud, AppNexus, Video Advertising, Audio Ads, Media Buying, Ad & Media Strategies, Ads by Creative, Ads Taxonomy, Programmatic Buying, Programmatic Advertising, Audio Advertising, Pre-roll Ads


Former Executives from AOL, Discovery Networks Join Mirriad’s Growing Global Team

–Mirriad Expands Global Executive Team with Strategic New Hires –Tim Jones appointed Global Head of Research and Insights, and Neha Warrier named Vice President of Sales, India New York, NY – Video technology company Mirriad announced the expansion of its global team with the additions of Tim Jones, Head of Global Head of Research and […] The post appeared first on Ad Tech Daily.
Tags: Advertising, Video Ads, Press Releases, Video Advertising, Tim Jones, Ad & Media Strategies, Ads by Creative, Ads Taxonomy, People in Ad Tech, Video Technology, Mirriad, Neha Warrier, AOL Discovery Networks Join Mirriad, Mirriad Expands Global Executive Team, Sales India New York NY Video


Triton Digital Integrates IQM with a2x® to Provide Political Media Buyers with Programmatic Access to Premium Digital Audio Inventory

NEW YORK – Triton Digital®, the global technology and services leader to the digital audio industry, announced the integration of its audio advertising marketplace, a2x®, with IQM, a leading data solutions provider specializing in ‘voter matching’ for progressive politicians and causes. Through this integration, buyers that use the IQM platform will be able to increase their reach […] The post Triton Digital Integrates IQM with a2x® to Provide Political Media Buyers with Programmatic Access to P...
Tags: New York, Advertising, Press Releases, Audio Ads, Media Buying, Triton Digital, Ad & Media Strategies, Ads by Creative, Ads Taxonomy, Political advertising, Audio Advertising, A2x, Iqm


“Second Screening” While Watching TV Makes an Ad More Effective

–        Study from MediaCom and ViewersLogic shows using a phone/tablet while watching TV can actually improve the effectiveness of an advert –        Viewers 75% more likely to follow up on an advert they’ve seen on TV if they have a device in hand –        Viewers 10% less likely to change channels if “second screening” London, UK: New research by […] The post “Second Screening” While Watching TV Makes an Ad More Effective appeared first on Ad Tech Daily.
Tags: Featured, Advertising, Tv Advertising, Video Ads, Press Releases, London UK, Mediacom, Ad & Media Strategies, Ads by Creative, Ads Taxonomy, Advertising Reports and Studies, Digital Intelligence, Ad Effectiveness, Second Screening, Viewerslogic


OpenX Launches First of Its Kind Opt-In Mobile App Video Exchange

Initial tests with more than 100 premium mobile partners from sports, dating, music and photo segments shatter perceptions that opt-in video is for gaming only with CPM Increases of 250 percent LOS ANGELES – OpenX, the world’s leading independent advertising technology provider, announced that after successful testing in Q1 with more than 100 premium mobile […] The post OpenX Launches First of Its Kind Opt-In Mobile App Video Exchange appeared first on Ad Tech Daily.
Tags: Advertising, Los Angeles, Video Ads, Press Releases, Mobile Advertising, Video Advertising, App Advertising, Openx, CPM, Ad & Media Strategies, Ads by Creative, Ads Taxonomy, Ad Networks and Platforms, OpenX the world


mediasmart Extends Inventory with Connected TV Availability

mediasmart has enhanced its service offering with the availability of Connected TV inventory. The new inventory is being provided to meet demand from digital video advertisers who are increasingly turning to Connected TV to extend their audience reach. Such ad placements are typically bought and sold in the same way as digital video;  a user selects […] The post mediasmart Extends Inventory with Connected TV Availability appeared first on Ad Tech Daily.
Tags: Advertising, Video Ads, Press Releases, Connected TV, Media Buying, Ad & Media Strategies, Ads by Creative, Ads Taxonomy, Mediasmart


Mirriad Launches Highly Scalable In-Video Ad Unit

Independent comScore research evaluates Mirriad’s Visual Impact Score (VIS) New York, NY – Video technology company Mirriad announced the launch of a new 10-second in-video ad unit supported by Mirriad’s Visual Impact Score (VIS) designed to ensure advertisers can count on quality brand exposure within mainstream popular video content. This completes the first phase of establishing the first true standard for ‘in-video […] The post Mirriad Launches Highly Scalable In-Video Ad Unit appeared first...
Tags: Advertising, Video Ads, Press Releases, Ad & Media Strategies, Ads by Creative, Ads Taxonomy, Ads by Display, In-video Advertising, Mirriad, Visual Impact Score


SpotX Expands Partnership with zvelo to Ensure Brand Safety by Filtering Out Fake News Content and Other Escalating Brand-Objectionable Categories

Partnership prevents SpotX’s advertising partners from running ads alongside fake news and problematic content related to terrorism, cryptocurrency mining, and more DENVER — SpotX, the global video advertising and monetization platform, today announced new capabilities to strengthen brand safety across their video ad ecosystem. SpotX is increasing brand safety vetting through identification and categorization of […] The post SpotX Expands Partnership with zvelo to Ensure Brand Safety by Filterin...
Tags: Advertising, Video Ads, Press Releases, Denver, Video Advertising, Online Media, Ad & Media Strategies, Ads by Creative, Ads Taxonomy, Ad Products, Monetization Strategy, Video Monetization, Ad and Media Verification, Spotx


Contextual Video Advertising Increases Dwell Time by a Third

New research from video intelligence shows contextual advertising increases user engagement, recollection and perception of both editorial and commercial content The findings show that contextual video content: Increases dwell time by 33% Increases engagement with pre-roll advertising by 21% Boosts perception of publisher sites by 9% A new study has shown that contextual editorial video […] The post Contextual Video Advertising Increases Dwell Time by a Third appeared first on Ad Tech Daily.
Tags: Advertising, Video Ads, Press Releases, Ad Targeting, Ad & Media Strategies, Ad Operations, Ads by Creative, Ads Taxonomy, Advertising Reports and Studies, Digital Intelligence, Contextual Targeting, Contextual Advertising, Contextual Video, Editorial Video Content, Lumen Research


OpenX Expands Mobile and Video Product Leadership Team; Welcomes Senior Hires from Viacom, Hulu and AdColony

Mobile and video growth continues to surge in Q1 of 2018 outpacing overall industry growth LOS ANGELES – OpenX, the world’s leading independent advertising technology provider, shared deeper insights into the rapid growth of its mobile and video business today and announced it has appointed a trio of industry veterans in product development and management […] The post OpenX Expands Mobile and Video Product Leadership Team; Welcomes Senior Hires from Viacom, Hulu and AdColony appeared first on Ad...
Tags: Advertising, Los Angeles, Video Ads, Press Releases, Mobile Advertising, Video Advertising, Openx, Ad & Media Strategies, Ads by Creative, Ads Taxonomy, Ad Networks and Platforms, OpenX the world, Viacom Hulu


Nearly 60% of Advertisers’ Digital Budgets Are Allocated to Video, a Steady Rise since 2016, According to IAB Research

9 in 10 Advertisers Say Original Digital Video Programming Is Critical to Media Plans & Spend on the Medium is Projected to Rise by 68% Between 2016 and the End of the Year NEW YORK – Fifty-nine percent of marketers’ digital advertising budgets are currently allocated to digital video, a consistent climb in share since […] The post Nearly 60% of Advertisers’ Digital Budgets Are Allocated to Video, a Steady Rise since 2016, According to IAB Research appeared first on Ad Tech Daily.
Tags: Advertising, Video Ads, Press Releases, Interactive Advertising Bureau, Video Advertising, Iab, Ad & Media Strategies, Ads by Creative, Ads Taxonomy, Advertising Reports and Studies, Digital Intelligence, IAB Research, Linear TV, Video Ad Spend


Triton Digital Integrates DynAdmic with a2x® to Provide Marketers and Buyers with Hyper-Targeted Digital Audio Advertising Inventory

LONDON – Triton Digital®, the global technology and services leader to the digital audio industry, announced today the integration of its programmatic audio advertising marketplace, a2x®, with the leading content-targeted video advertising network, DynAdmic. Through this partnership, DynAdmic will leverage its proprietary audio recognition technology to provide their advertisers with hyper-targeted access to the wide range of […] The post Triton Digital Integrates DynAdmic with a2x® to Provide M...
Tags: London, Advertising, Press Releases, Audio Ads, Media Buying, Triton Digital, Ad & Media Strategies, Ads by Creative, Ads Taxonomy, Programmatic Buying, Audio Advertising, A2x, Dynadmic, Programmatic Audio, Triton Digital Integrates, Hyper Targeted Digital Audio Advertising Inventory


Roku Video Ads Are 67% More Effective Per Exposure Than Linear TV Ads, New Study Finds

Applebee’s, H&M, McCormick and Truvia Saw Measurable Ad Recall, Brand Lift from OTT Campaigns SAN FRANCISCO – Video ads on the Roku OTT platform are 67 percent more effective per exposure at driving purchase intent than ads on broadcast and cable television, according to a new landmark study conducted by MAGNA,IPG Media Lab and Roku Inc. (Nasdaq:ROKU). Applebee’s, […] The post appeared first on Ad Tech Daily.
Tags: Advertising, San Francisco, Video Ads, Roku, Press Releases, Video Advertising, Applebee, McCormick, Ad & Media Strategies, Ads by Creative, Ads Taxonomy, Advertising Reports and Studies, Digital Intelligence, TV & Cable Advertising, Linear TV, Roku Inc


SoundCloud’s Video and Display Inventory Now Available on Google DoubleClick Ad Exchange

SoundCloud, the world’s largest open audio platform, announced its video and display inventory are now available on the Google’s DoubleClick platform. The integration brings SoundCloud’s highly engaged millennial and Gen Z audience to the largest global ad exchange platform, making it easy for brand advertisers to connect with the tastemakers who are driving what’s new, […] The post SoundCloud’s Video and Display Inventory Now Available on Google DoubleClick Ad Exchange appeared first on Ad Tech...
Tags: Google, Featured, Advertising, Video Ads, Display Ads, Press Releases, Soundcloud, Video Advertising, Ad & Media Strategies, Ads by Creative, Ads Taxonomy, Ad Products, Display Advertising, Google - DoubleClick, Gen Z Advertising, Soundcloud Ads


AppNexus Grows Video Monetization for Microsoft; Improves Revenue 201% and eCPM Performance 29%

New York – AppNexus, the world’s leading independent advertising technology company, announced results of its partnership with Microsoft to monetize the company’s video inventory using the AppNexus SSP. In the first quarter of 2018, Microsoft increased its video revenue on instream video inventory from AppNexus by 201 percent and experienced a 29 percent increase in […] The post AppNexus Grows Video Monetization for Microsoft; Improves Revenue 201% and eCPM Performance 29% appeared first on Ad T...
Tags: Microsoft, Advertising, Video Ads, Press Releases, AppNexus, Ad & Media Strategies, Ads by Creative, Ads Taxonomy, Digital Intelligence, Ad Networks and Platforms, Video Inventory, Appnexus Ssp, Video Revenue, New York AppNexus the world


Telaria First Video Monetization Platform to Attain 100% Ads.txt Compliance Across All Premium Video Supply

Bans unauthorized resellers to help publishers and buyers identify legitimate video supply and reduce counterfeit inventory NEW YORK – Telaria, Inc., (NYSE:TLRA), the leading video monetization software company, announced it is the first and only video supply platform to reach full ads.txt compliance following a concerted effort to ensure all its publisher partners have adopted […] The post appeared first on Ad Tech Daily.
Tags: New York, Advertising, Video Ads, Press Releases, Video Advertising, Online Media, Ad & Media Strategies, Ads by Creative, Ads Taxonomy, Ad Networks and Platforms, Monetization Strategy, Video Monetization, Ads.txt, Telaria, Telaria Inc


Video Top Priority for B2B Marketers as They Challenge Publishers to Help Them Do More

London: Video is the biggest priority for B2B marketers this year, according to the B2B Video Report released by LinkedIn, the world’s largest online professional network. Despite this, the industry continues to face challenges around its measurement, the study also found. The research, based on a survey of 200 B2B marketers in the UK and […] The post Video Top Priority for B2B Marketers as They Challenge Publishers to Help Them Do More appeared first on Ad Tech Daily.
Tags: UK, London, Advertising, Linkedin, B2b Marketing, Video Ads, Press Releases, Video Advertising, Ad & Media Strategies, Ads by Creative, Ads Taxonomy, Advertising Reports and Studies, Digital Intelligence, LinkedIn the world


Super Bowl Creative Dominates Ace Metrix Top 10 Breakthrough Ads of Q1

LOS ANGELES – Ace Metrix, the leader in measuring the impact of video advertising, today released its quarterly round up of outstanding creative. The list is based on Breakthrough capabilities, which combines Attention and Likeability components measured by Ace Metrix. With over 2,000 ads tested in the first quarter, the top ten ads represent the […] The post appeared first on Ad Tech Daily.
Tags: Advertising, Video Ads, Press Releases, Video Advertising, Ad & Media Strategies, Ads by Creative, Ads Taxonomy, Advertising Reports and Studies, Digital Intelligence, Ace Metrix, Super Bowl Advertising, LOS ANGELES Ace Metrix


Adobe Advertising Cloud Selects TVSquared for Same-Day TV Reporting & Optimization

Adobe Advertising Cloud Customers Can Easily Optimize TV Buys and Measure ROI EDINBURGH & NEW YORK – TVSquared has been chosen by Adobe Advertising Cloud to provide same-day TV analytics and optimization insights for its clients. With sophisticated performance analytics, online attribution for cable, local and national TV buys, and the ability to sync TV spots with paid […] The post Adobe Advertising Cloud Selects TVSquared for Same-Day TV Reporting & Optimization appeared first on Ad Tech Daily...
Tags: Advertising, Tv Advertising, Video Ads, Press Releases, Ad & Media Strategies, Ad Metrics, Ad Operations, Ads by Creative, Ads Taxonomy, TV & Cable Advertising, Tvsquared, Adobe Advertising Cloud, EDINBURGH NEW YORK


Videa’s TV Advertising Platform Gains Speed Ahead of NAB

Announces New Developments to Address the Evolving Needs of Advertisers and Broadcasters NEW YORK – Videa, an online marketplace for automated television advertising, announced new developments for its cloud-based platform, that will further advance broadcast and advertising capabilities across the local TV ecosystem. Videa’s developments and momentum, come just one week before the NAB Show in Las […] The post Videa’s TV Advertising Platform Gains Speed Ahead of NAB appeared first on Ad Tech Dai...
Tags: Advertising, Tv Advertising, Video Ads, Press Releases, Video Advertising, Nab, Videa, Ad & Media Strategies, Ads by Creative, Ads Taxonomy, Ad Networks and Platforms, TV & Cable Advertising