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FreeWheel Announces Programmatic OTT Offering for Local TV Buyers

End-to-end automated buying within the Strata platform removes common barriers to buying premium OTT video Opens up access to OTT marketplace for all Strata clients, from agency holding companies to independent media buying shops NEW YORK — FreeWheel, A Comcast Company (Nasdaq: CMCSA), announced that its FreeWheel Advertisers division has launched new OTT buying capabilities […] The post FreeWheel Announces Programmatic OTT Offering for Local TV Buyers appeared first on Ad Tech Daily.
Tags: New York, Advertising, Comcast, Tv Advertising, Video Ads, Press Releases, Video Advertising, Online Media, Media Buying, Ad & Media Strategies, Ads by Creative, Ads Taxonomy, Digital Intelligence, Ad Products, Programmatic Buying, TV & Cable Advertising


IAB Identifies Audience Motivations and Mindsets as Signals Required to Better Inform Targeting Strategies for Digital Video

Study Points to the Need to Move from “Day-Part” to “Mind-Part” Planning NEW YORK — Delving into how consumers watch digital video—beyond dayparts, demos and/or perceived personas—IAB released research that highlights how consumers motivations and mindsets inform their receptivity to advertising. The study presented at the 2019 IAB Digital Content NewFronts, entitled “A Day in […] The post IAB Identifies Audience Motivations and Mindsets as Signals Required to Better Inform Targeting Strategies ...
Tags: Advertising, Video Ads, Press Releases, Interactive Advertising Bureau, Video Advertising, Online Media, Iab, Ad & Media Strategies, Ads by Creative, Ads Taxonomy, Digital Intelligence


Triton Digital Integrates with Google Display and Video 360

NEW YORK — Triton Digital®, the global technology and services leader to the digital audio and podcast industry, announced that it has integrated its audio SSP (Yield-Op) and programmatic audio marketplace (a2x®) with Google’s Display & Video 360. The integration of Triton’s audio SSP and programmatic marketplace with Display & Video 360 has created the […] The post Triton Digital Integrates with Google Display and Video 360 appeared first on Ad Tech Daily.
Tags: Google, New York, Advertising, Press Releases, Triton, Audio Ads, Media Buying, Google Display, Triton Digital, Ad & Media Strategies, Ads by Creative, Ads Taxonomy, Ad Networks and Platforms, Ad Products, Audio Advertising, A2x


Advertisers Expect to Spend $18 Million on Digital Video in 2019—with More Than Half of Those Budgets Devoted to Original Content, According to IAB Research

8 in 10 NewFronts Attendees Report Greater Investment in Original Digital Content Due to Participation in the Event NEW YORK — Increased popularity in digital video viewing has prompted greater video marketing investment across platforms—from mobile to over-the-top (OTT)—according to the “Digital Content NewFronts: 2019 Video Ad Spend Report,” released by IAB, the national trade […] The post Advertisers Expect to Spend $18 Million on Digital Video in 2019—with More Than Half of Those Budgets Dev...
Tags: New York, Advertising, Video Ads, Press Releases, Mobile Advertising, Interactive Advertising Bureau, Digital Video, Iab, Ad & Media Strategies, Ads by Creative, Ads Taxonomy, Advertising Reports and Studies, Digital Intelligence, IAB Research, Digital Content NewFronts, Ott Advertising


IAB Tech Lab Releases for Public Comment a New Specification to Improve Transparency and User Experience in Video Advertising

SIMID (Secure Interactive Media Interface Definition) Replaces VPAID to Improve Trust, Creativity, and Interactive Capabilities for Digital Video Ads NEW YORK — The IAB Technology Laboratory released SIMID (Secure Interactive Media Interface Definition) for public comment, a specification designed to replace VPAID (Video Player Ad Interface Definition) and increase transparency and security, while increasing support […] The post IAB Tech Lab Releases for Public Comment a New Specification to Imp...
Tags: Advertising, Video Ads, Press Releases, Video Advertising, Online Media, Iab, Ad & Media Strategies, Ad Operations, Ads by Creative, Ads Taxonomy, Digital Intelligence, Iab Tech Lab, Ad Serving, IAB Technology Laboratory, Secure Interactive Media Interface Definition, Simid


FreeWheel and A+E Networks Partner to Pilot Unified Video Ad Management Platform Across Direct Sold and Programmatic Demand

New technology innovation ensures TV-level compliance and quality viewer experience across direct and programmatic marketplace buys Offers advertisers control and transparency across all buying channels NEW YORK — FreeWheel, A Comcast Company (Nasdaq: CMCSA), announced its partnership with A+E Networks, a global content company comprised of some of the most popular and culturally relevant brands […] The post FreeWheel and A+E Networks Partner to Pilot Unified Video Ad Management Platform Across ...
Tags: New York, Advertising, Video Ads, Press Releases, Video Advertising, Online Media, A+E Networks, Ad & Media Strategies, Ad Operations, Ads by Creative, Ads Taxonomy, Ad Networks and Platforms, Ad Serving, Video Ad Management, CMCSA, FreeWheel


Philo Reveals Connected TV Ad Platform to Reach Latest Generation of TV Lovers

Entertainment-Focused vMVPD Service Brings Best-in-Class Ad Platform to Market With Industry-Leading Partners SAN FRANCISCO — Streaming television service Philo revealed a roster of top advertising technology and sales partners as part of the company’s drive to reach advertisers looking for a brand-safe programming solution in the booming vMVPD marketplace. “We’re partnering with best-in-class SSPs and […] The post Philo Reveals Connected TV Ad Platform to Reach Latest Generation of TV Lovers ap...
Tags: Advertising, Video Ads, Press Releases, Philo, Connected TV, Video Advertising, Ad & Media Strategies, Ad Operations, Ads by Creative, Ads Taxonomy, Ad Networks and Platforms, TV & Cable Advertising, Ad Serving, Ad Management, Streaming Television, Vmvpd Marketplace


Hearst Television Taps FreeWheel to Help Bring Scalable, Premium Over-The-Top Video Solution to Advertisers

New Integration Allows Hearst to Maximize Premium Content Advantage Through FreeWheel Technology and Marketplace Partnership Supports Hearst Television’s Hearst Anyscreen OTT Solution and Overarching “TV as a Platform” Objectives NEW YORK — Hearst Television, a subsidiary of Hearst, and FreeWheel, A Comcast Company (Nasdaq: CMCSA), announced that they have partnered to offer a scalable, premium […] The post Hearst Television Taps FreeWheel to Help Bring Scalable, Premium Over-The-Top Video Solut...
Tags: Advertising, Video Ads, Press Releases, Video Advertising, Hearst, Ad & Media Strategies, Ads by Creative, Ads Taxonomy, CMCSA, Hearst Television, Ott Advertising, FreeWheel, Comcast Company Nasdaq, Hearst Television Taps, Hearst Anyscreen OTT Solution


Amobee and ITV Announce Exclusive Technology Licensing and Innovation Partnership

Leading Technology Platform Will Power ITV’s Ambitions in Advanced TV and Programmatic Advertising REDWOOD CITY, Calif. & LONDON & SINGAPORE — Amobee, a global digital advertising technology company, announced a partnership with ITV—the United Kingdom’s biggest commercial broadcaster—for the exclusive UK and Ireland licensing of Amobee’s technology for end-to-end programmatic buying and selling of premium […] The post Amobee and ITV Announce Exclusive Technology Licensing and Innovation Partners...
Tags: UK, Advertising, Ireland, Itv, United Kingdom, Video Ads, Press Releases, Video Advertising, Media Buying, Ad & Media Strategies, Ads by Creative, Ads Taxonomy, Programmatic Buying, Programmatic Advertising, Amobee, ITV Hub


FreeWheel Research Finds Line Between Linear TV and Premium Digital Video is Increasingly Disappearing

In 2018, ad views delivered via connected TVs grew 53% and live content ad views rose 86%, demonstrating this convergence trend, report finds. FreeWheel’s VMR, formerly known as the Video Monetization Report, now named the Video Marketplace Report to reflect the publication’s heightened focus on consumer and buy-side trends. NEW YORK — FreeWheel, A Comcast […] The post FreeWheel Research Finds Line Between Linear TV and Premium Digital Video is Increasingly Disappearing appeared first on Ad Tech...
Tags: New York, Advertising, Comcast, Video Ads, Press Releases, Video Advertising, Online Media, Ad & Media Strategies, Ads by Creative, Ads Taxonomy, Advertising Reports and Studies, Digital Intelligence, FreeWheel, Video Advertising Report


Innovid 2018 Global Video Benchmarks Study Shows Meteoric Rise of Connected TV, Uncovers Key Video Advertising Insights

Annual study analyzes thousands of video campaigns for key trends, including surges in personalization and engagement NEW YORK — Innovid, the world’s leading connected tv and video advertising platform, announced the release of its annual Global Video Benchmarks report. The latest study reveals another year of significant growth in the Internet-enabled television space, also known […] The post Innovid 2018 Global Video Benchmarks Study Shows Meteoric Rise of Connected TV, Uncovers Key Video Adve...
Tags: New York, Advertising, Video Ads, Press Releases, Innovid, Connected TV, Video Advertising, Ad & Media Strategies, Ads by Creative, Ads Taxonomy, Global Video Benchmarks


New Adobe Advertising Cloud Capabilities Power Cross-Channel Advertising Campaigns

New Partnership With Roku, Integrations With Adobe Analytics and Enhanced Search Capabilities Advance Connected Experiences in Advertising LAS VEGAS — Adobe (Nasdaq:ADBE) announced a partnership with Roku, Inc. (Nasdaq:ROKU) to offer Adobe customers the ability to precisely target the large consumer audience moving to over-the-top service (OTT). Marketers using Adobe Advertising Cloud, Adobe Audience Manager […] The post New Adobe Advertising Cloud Capabilities Power Cross-Channel Advertising Ca...
Tags: Adobe, Advertising, Video Ads, Roku, Press Releases, Ad Targeting, Digital Marketing, Media Buying, Audience Targeting, Ad & Media Strategies, Ad Metrics, Ad Operations, Ads by Creative, Ads Taxonomy, Programmatic Advertising, Adobe Analytics


Innovid Accelerates Global Expansion with Appointment of Seamus Whittingham as Managing Director, EMEA

Leading Video Advertising Platform Expands Connected TV Advertising Initiatives to Meet Growing International Demand NEW YORK & LONDON — Innovid, the world’s leading video advertising platform, today announced the appointment of marketing industry veteran Seamus Whittingham to lead its EMEA team as Managing Director, based out of London. In his new role, Whittingham will be […] The post Innovid Accelerates Global Expansion with Appointment of Seamus Whittingham as Managing Director, EMEA appeare...
Tags: London, Advertising, Video Ads, Press Releases, Innovid, Connected TV, Video Advertising, EMEA, Whittingham, Ad & Media Strategies, Ads by Creative, Ads Taxonomy, People in Ad Tech, Seamus Whittingham


AdRoll Launches Video Ads to Global Direct-to-Consumer Customer Base

Ambitious Ecommerce Brands Gain Access to Smarter, AI Powered Video Ads SAN FRANCISCO — 80 percent of all internet traffic will be video content in 2019, and studies show more than half of consumers report they are more willing to stay on a brand’s channel if video content is included. While digital video advertising can benefit any […] The post appeared first on Ad Tech Daily.
Tags: Advertising, San Francisco, Artificial Intelligence, Video Ads, Press Releases, Video Advertising, Ad & Media Strategies, Ads by Creative, Ads Taxonomy, Adrol


MEDIALAAN Partners with Triton Digital for World-Class Delivery, Monetization, and Measurement of Streaming Audio Content

VILVORDE, Belgium — Triton Digital®, the leading technology provider for the global audio industry, announced that Belgium’s leading commercial media company, MEDIALAAN – de Persgroep Publishing, has selected Triton Digital to power the delivery, monetization, and measurement of its streaming audio content. @Mlndpp selects @TritonDigital to power the delivery, monetization, and measurement of its streaming audio […] The post MEDIALAAN Partners with Triton Digital for World-Class Delivery, Moneti...
Tags: Advertising, Belgium, Press Releases, Online Media, Audio Ads, Triton Digital, Ad & Media Strategies, Ads by Creative, Ads Taxonomy, Audio Advertising, Streaming Audio, Audio Monetization, Medialaan, VILVORDE, Belgium Triton Digital, de Persgroep Publishing


Streaming Summit at NAB Show to Focus on Monetization and Technology

— Summit to feature nearly 100 speakers — — Includes new dedicated website — WASHINGTON — NAB Show, in association with Streaming Summit Conference Chairman Dan Rayburn, will again produce the two-day event with a focus on the OTT video industry. The Streaming Summit will take place April 8-9 in the North Hall of the Las Vegas […] The post Streaming Summit at NAB Show to Focus on Monetization and Technology appeared first on Ad Tech Daily.
Tags: Washington, Advertising, Video Ads, Press Releases, Online Media, Dan Rayburn, Ad & Media Strategies, Ads by Creative, Ads Taxonomy, Monetization Strategy, Video Monetization, NAB Show, Ads by Display, Streaming Ads, Ott Video, Streaming Summit


Pixability Adds Top Industry Executives to its Advisory Board

New Members Include Advisors from Rise Interactive, iProspect and Pandora A/S London, UK– Pixability, the leading provider of software and insights to optimise video advertising on YouTube as well as Facebook, Instagram, and major Connected TV platforms like Amazon, have announced several new additions to its advisory board. The advisory board includes some of the most respected […] The post Pixability Adds Top Industry Executives to its Advisory Board appeared first on Ad Tech Daily.
Tags: Amazon, Advertising, Pandora, Video Ads, Press Releases, Video Advertising, Youtube Advertising, Facebook Instagram, London UK, Advisory Board, Ad & Media Strategies, Ads by Creative, Ads Taxonomy, People in Ad Tech, Pixability, Pixability Adds Top Industry Executives


LiveRamp Adds Connected TV Identity Solution To Make Today’s Fastest Growing Video Channel People-Based

World’s Largest Independent Omnichannel Identity Graph Now Powers People-Based Connected TV Advertising and Media Analytics at Scale SAN FRANCISCO — LiveRamp® (NYSE: RAMP) – the leading identity platform for powering exceptional experiences – announced it is expanding the capabilities of its IdentityLink™ platform to include advertising’s fastest growing video channel – Connected TV. By linking […] The post LiveRamp Adds Connected TV Identity Solution To Make Today’s Fastest Growing Video Channe...
Tags: Advertising, Video Ads, Press Releases, Connected TV, Video Advertising, Ad & Media Strategies, Ads by Creative, Ads Taxonomy, Liveramp, Scale San Francisco, Identitylink


The FreeWheel Council for Premium Video Europe Delves into the Programmatic Promise

Advocacy group’s latest paper examines how broadcasters and pay TV operators are transforming by harnessing programmatic technology London, UK: Programmatic trading is seen as a way of successfully reaching audiences across multiple screens – yet its benefits are often misunderstood. In its new insights paper, Cracking the programmatic conundrum, the FreeWheel Council for Premium Video Europe (FWCE) looks […] The post The FreeWheel Council for Premium Video Europe Delves into the Programmatic Pr...
Tags: Advertising, Video Ads, Press Releases, Media Buying, London UK, Ad & Media Strategies, Ads by Creative, Ads Taxonomy, Advertising Reports and Studies, Digital Intelligence, Programmatic Buying, Programmatic Advertising, Freewheel Council For Premium Video, FreeWheel Council, FreeWheel Council for Premium Video Europe Delves


AnyClip Launches Industry-First Free Video Player Eliminating Headaches for Publishers

–AnyClip Addresses Another Major Publisher Pain Point by Eliminating Operating Costs Associated with Video –Introduces Free Video Player Solution to Help Publishers Succeed with Video NEW YORK & TEL AVIV – AnyClip, the AI-driven video content data pioneer, announced the launch of the fastest-loading, first-ever free video player for publishers in the digital media ecosystem. […] The post AnyClip Launches Industry-First Free Video Player Eliminating Headaches for Publishers appeared first on Ad T...
Tags: Advertising, Video Ads, Press Releases, Video Advertising, Online Media, Ad & Media Strategies, Ads by Creative, Ads Taxonomy, Ad Products, Video Monetization, Anyclip, Free Video Player, Video Publishers


Thirdpresence Acquires Flowplayer to Fix Broken Video Monetization with Machine Learning

HELSINKI, Finland/Stockholm, Sweden – Thirdpresence, a programmatic video advertising company, has acquired video platform Flowplayer to develop a unified contextual video and advertising offering that helps advertisers achieve their branding objectives and improve the ability for premium publishers to monetize their content. The newly combined company will operate under the Flowplayer brand name and will […] The post Thirdpresence Acquires Flowplayer to Fix Broken Video Monetization with Machin...
Tags: Advertising, Video Ads, Press Releases, Video Advertising, Online Media, Media Buying, Helsinki Finland, Ad & Media Strategies, Ads by Creative, Ads Taxonomy, Monetization Strategy, Thirdpresence, Flowplayer, Programmatic Video Advertising


Ace Metrix Releases Standout Super Bowl LIII Ads

Based on emotional impact from consumer generated data LOS ANGELES — Ace Metrix, the leader in measuring the impact of video advertising, released its lists of Super Bowl ads that stood out to viewers based on emotional impact. Results are generated from consumer data, where each ad is rated by more than 500 real world […] The post appeared first on Ad Tech Daily.
Tags: Advertising, Los Angeles, Video Ads, Press Releases, Video Advertising, Ad & Media Strategies, Ads by Creative, Ads Taxonomy, Advertising Reports and Studies, Digital Intelligence, Ace Metrix, Super Bowl Advertising, Super Bowl LIII


Twitter Extends In-Stream Video Ads and Sponsorships to Include K-Pop Content Worldwide

– Inserting pre-roll video ad before premium video content such as K-Pop artists, variety show, Twitter Blueroom – Providing marketing opportunities for brands targeting young, high-engagement consumer audiences worldwide SEOUL, KOREA – Twitter is the best place for fans all over the world to find out and talk about what’s happening in the K-Pop world in […] The post appeared first on Ad Tech Daily.
Tags: Twitter, Social Networks, Advertising, Video Ads, Press Releases, Video Advertising, Online Media, Digital Marketing, Social Media Advertising, Media Buying, Twitter Advertising, K-pop, Ad & Media Strategies, Ads by Creative, Ads Taxonomy, Digital Intelligence


FreeWheel and NBCUniversal Connect Linear TV and Digital Video Ad Delivery Systems as Part of Broader Initiative to Unify Ad Decisioning

Marks important step forward in “one order, one report” ad buying across all video Greater automation and holistic, results-driven advertising delivery will open up access to TV for more companies NEW YORK — FreeWheel, A Comcast Company (Nasdaq: CMCSA), announced it has completed the first stage of a technology unification initiative with NBCUniversal (NBCU) to extend FreeWheel’s […] The post FreeWheel and NBCUniversal Connect Linear TV and Digital Video Ad Delivery Systems as Part of Broader In...
Tags: New York, Advertising, Comcast, Video Ads, Press Releases, Ad & Media Strategies, Ad Metrics, Ad Operations, Ads by Creative, Ads Taxonomy, Ad Products, TV & Cable Advertising, Ad Serving, CMCSA, Linear TV, FreeWheel


Ace Metrix Reveals Ad Results for Gillette’s “The Best Men Can Be”

Consumers Strongly Support Brand’s Message LOS ANGELES — Ace Metrix, the leader in measuring the impact of video advertising, revealed the message in Gillette’s “The Best Men Can Be” was well received by viewers of all ages, genders, ethnicities, incomes, and locales. Brands vs. (Social Media) Backlash: Gillette Won This Round. @Ace_Metrix revealed consumers strongly […] The post Ace Metrix Reveals Ad Results for Gillette’s “The Best Men Can Be” appeared first on Ad Tech Daily.
Tags: Featured, Advertising, Los Angeles, Brand Advertising, Video Ads, Press Releases, Video Advertising, Gillette, Ad & Media Strategies, Ads by Creative, Ads Taxonomy, Advertising Reports and Studies, Digital Intelligence, Ace Metrix, Ad Groups & Agencies, Ad Creatives Showcase


Pixability Announces Key Leadership Team Hires

Matt Duffy Joins as CMO, Lata Ahuja Appointed VP, Engineering London, UK – Pixability, the leading provider of insights and optimisations for video advertising across YouTube, Facebook, and Connected TV, has announced a pair of strategic new hires to strengthen its executive team. Matt Duffy will be the new Chief Marketing Officer and Lata Ahuja has […] The post Pixability Announces Key Leadership Team Hires appeared first on Ad Tech Daily.
Tags: Advertising, Video Ads, Press Releases, Video Advertising, Online Media, London UK, YouTube Facebook, Matt Duffy, Ad & Media Strategies, Ads by Creative, Ads Taxonomy, People in Ad Tech, Pixability, Matt Duffy Joins, CMO Lata Ahuja Appointed VP Engineering, Lata Ahuja


Clinch Partners with Tapad to Enable Video Personalization at Scale

Partnership Makes Cross-Device Video Personalization Available to Marketers to Improve Engagement, Increase Sales and Enhance the Customer Journey NEW YORK – Clinch, a creative technology company that powers dynamic, personalized video, display, and social advertising, announced a partnership with Tapad, the company reinventing personalization for the modern marketer, to enable brands and marketers to personalize […] The post Clinch Partners with Tapad to Enable Video Personalization at Scale ap...
Tags: Advertising, Video Ads, Display Ads, Press Releases, Video Advertising, Social Advertising, Social Media Advertising, Roas, Tapad, Ad & Media Strategies, Ads by Creative, Ads Taxonomy, Ad Networks and Platforms, Display Advertising, Return on Ad Spend, Video Personalization


SoundCloud Announces Global Programmatic Partnership with AppNexus

World’s Largest Open Audio Platform Adopts AppNexus Technology to Monetize Audio and Video Inventory NEW YORK – SoundCloud, the world’s largest open audio platform, announced a partnership with AppNexus, the world’s leading independent advertising technology company. Under the terms of the partnership, SoundCloud’s audio and video inventory is now available programmatically via the AppNexus Marketplace, […] The post SoundCloud Announces Global Programmatic Partnership with AppNexus appeared firs...
Tags: New York, Advertising, Video Ads, Press Releases, Soundcloud, AppNexus, Video Advertising, Audio Ads, Media Buying, Ad & Media Strategies, Ads by Creative, Ads Taxonomy, Programmatic Buying, Programmatic Advertising, Audio Advertising, Pre-roll Ads


Former Executives from AOL, Discovery Networks Join Mirriad’s Growing Global Team

–Mirriad Expands Global Executive Team with Strategic New Hires –Tim Jones appointed Global Head of Research and Insights, and Neha Warrier named Vice President of Sales, India New York, NY – Video technology company Mirriad announced the expansion of its global team with the additions of Tim Jones, Head of Global Head of Research and […] The post appeared first on Ad Tech Daily.
Tags: Advertising, Video Ads, Press Releases, Video Advertising, Tim Jones, Ad & Media Strategies, Ads by Creative, Ads Taxonomy, People in Ad Tech, Video Technology, Mirriad, Neha Warrier, AOL Discovery Networks Join Mirriad, Mirriad Expands Global Executive Team, Sales India New York NY Video


Triton Digital Integrates IQM with a2x® to Provide Political Media Buyers with Programmatic Access to Premium Digital Audio Inventory

NEW YORK – Triton Digital®, the global technology and services leader to the digital audio industry, announced the integration of its audio advertising marketplace, a2x®, with IQM, a leading data solutions provider specializing in ‘voter matching’ for progressive politicians and causes. Through this integration, buyers that use the IQM platform will be able to increase their reach […] The post Triton Digital Integrates IQM with a2x® to Provide Political Media Buyers with Programmatic Access to P...
Tags: New York, Advertising, Press Releases, Audio Ads, Media Buying, Triton Digital, Ad & Media Strategies, Ads by Creative, Ads Taxonomy, Political advertising, Audio Advertising, A2x, Iqm