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Triton Digital Activates Tru Optik Political Data Cloud for Streaming Audio

Allows advertisers to target listeners based on party affiliation, issue orientation, and more NEW YORK — Triton Digital®, the global technology and services leader to the digital audio and podcast industry, announced that advertisers can now purchase digital audio inventory on an audience-addressable basis according to political interests and behaviors. This capability is made possible […] The post Triton Digital Activates Tru Optik Political Data Cloud for Streaming Audio appeared first on Ad ...
Tags: Advertising, Press Releases, Audio Ads, Triton Digital, Ad & Media Strategies, Ads by Creative, Ads Taxonomy, Digital Intelligence, Audio Advertising


AdLarge’s Cabana Podcast Portfolio Joins Triton Digital’s Podcast Metrics Report

NEW YORK — Triton Digital®, the global technology and services leader to the digital audio and podcast industry, and AdLarge, the leading independent audio advertising sales and content company, announced today that their cabana portfolio of podcasts will be ranked in Triton Digital’s Podcast Metrics Reports. Cabana will be included in Triton’s next Report, which will cover the August […] The post AdLarge’s Cabana Podcast Portfolio Joins Triton Digital’s Podcast Metrics Report appeared first on ...
Tags: New York, Advertising, Press Releases, Triton, Online Media, Audio Ads, Triton Digital, Ad & Media Strategies, Ads by Creative, Ads Taxonomy, Audio Advertising, Podcast Metrics, Adlarge


ITN Networks Selects LoopMe for Advanced Analytics and Measurement Across Linear and Connected TV

Partnership provides granular consumer insights to measure and drive results for brands across ITN’s expansive source of audience and inventory partners NEW YORK — ITN Networks, the leading unwired network in the U.S., announced its partnership with LoopMe, the outcomes-based advertising platform, to expand advanced audience measurement and targeting for national advertisers across customized linear, over-the-top (OTT) […] The post ITN Networks Selects LoopMe for Advanced Analytics and Measureme...
Tags: New York, Advertising, Video Ads, Press Releases, Itn, Connected TV, Loopme, Ott, Ad & Media Strategies, Ad Metrics, Ad Operations, Ads by Creative, Ads Taxonomy, Ad Products, Linear TV, Audience Management


Undertone Hires Advanced TV Industry Leader Todd Cohen to Spearhead Video/CTV Sales

NEW YORK — Undertone, the leader in data-driven, Intelligent High Impact campaigns across screens, announced that it hired the breakthrough media visionary Todd Cohen as Vice President, National Video/CTV Sales. In this new role, Cohen will lead strategy across Video and Advanced TV, partnering with agencies and brands to take advantage of Undertone’s impressive new […] The post Undertone Hires Advanced TV Industry Leader Todd Cohen to Spearhead Video/CTV Sales appeared first on Ad Tech Daily.
Tags: New York, Advertising, Video Ads, Press Releases, Undertone, Online Media, Media Buying, Cohen, Ad & Media Strategies, Ads by Creative, Ads Taxonomy, People in Ad Tech, Ctv Advertising, Perion Network, Todd Cohen


Truthify Adds Justin Wisz as CEO To Bring Emotion AI and Consumer Privacy to Mobile Polling and Advertising

Company closes private funding for $1.3 million with participation from Wisz NEW YORK — Truthify, the first mobile video platform that analyzes consumer emotions in real time on behalf of brands, announced today that it added Justin Wisz as CEO. “We’re very pleased to have Justin join and lead Truthify’s efforts” Wisz, co-founder and former […] The post Truthify Adds Justin Wisz as CEO To Bring Emotion AI and Consumer Privacy to Mobile Polling and Advertising appeared first on Ad Tech Daily.
Tags: New York, Advertising, Video Ads, Press Releases, Mobile Advertising, Justin, Ad & Media Strategies, Ads by Creative, Ads Taxonomy, Digital Intelligence, Ad Networks and Platforms, Consumer Privacy, Wisz, Justin Wisz, Emotion Ai, Mobile Video Platform


CitrusAd Unleashes Banner X for Grocery eCommerce

Banner X Marks the Desired Spot for Online Brands NEW YORK — CitrusAd unleashes Banner X on their retail media platform in the USA which provides brands and retailers with click through rates that are on average 10 to 30 times traditional display media. “Banner X ad placements offer the ability to present hyper-relevant, targeted […] The post CitrusAd Unleashes Banner X for Grocery eCommerce appeared first on Ad Tech Daily.
Tags: Usa, Advertising, Press Releases, Online Media, Digital Marketing, Shopping Ads, Ad & Media Strategies, Ad Operations, Ads by Creative, Ads Taxonomy, Ad Products, Rich Media Ads, Ad Serving, Retail Advertising, Citrusad, Banner X


As Demand for Video Surges in Business, Vidyard Continues Expansion of Mobile Video Tools to Complement Platform, Releases Android Version

Expansion to the company’s popular video collaboration and communication tools for business follow recent updates to Vidyard’s iOS and Chrome extension apps KITCHENER, Ontario — Amid a 400 percent increase in the adoption of its products, video creation and hosting platform for business provider Vidyard announced an expansion to the mobile version of its video collaboration and […] The post As Demand for Video Surges in Business, Vidyard Continues Expansion of Mobile Video Tools to Complement Pl...
Tags: Advertising, Video Ads, Press Releases, Video Advertising, Online Media, Vidyard, Kitchener Ontario, Ad & Media Strategies, Ads by Creative, Ads Taxonomy, Monetization Strategy, Video Monetization, Video Platforms


RTB House Launches New AI-Based Product to Increase Brand Awareness and User Engagement

NEW YORK – RTB House, a global company that provides state-of-the-art marketing technologies, has employed Deep Learning AI and first party data to create Streaming Video Ads – a brand-new solution aimed at targeting users in the upper stages of the sales funnel. These effective, brand-focused and dynamically-created video ads will offer users a viewing […] The post RTB House Launches New AI-Based Product to Increase Brand Awareness and User Engagement appeared first on Ad Tech Daily.
Tags: New York, Featured, Advertising, Artificial Intelligence, Video Ads, Press Releases, Online Media, Ad & Media Strategies, Ads by Creative, Ads Taxonomy, Digital Intelligence, Ad Networks and Platforms, Ad Products, Video Monetization, Rtb House, deep learning AI


Voice Vouchers Launches Experience in the UK as Voice Commerce Becomes Essential Search Channel for Brands

London: Voice Vouchers, a technology company incubated by Rehab, today announces Send me a Voucher, a brand new voucher experience available to all performance marketing teams and consumers through voice technology.  Send Me a Voucher takes the form of an Amazon Alexa skill, quickly providing unique codes to users. For example, whilst in a JustEat […] The post Voice Vouchers Launches Experience in the UK as Voice Commerce Becomes Essential Search Channel for Brands appeared first on Ad Tech Dail...
Tags: UK, London, Advertising, Press Releases, Rehab, Audio Ads, Media Buying, Amazon Alexa, Ad & Media Strategies, Ads by Creative, Ads Taxonomy, Performance Marketing, Send Me A Voucher, Voice Vouchers


Norwich City, BADU Sports and Bidstack Form a Unique Alliance to Give Youngsters a Sporting Chance

  LONDON UK – Norwich City, the Championship football club, BADU Sports, the sports education organisation, and Bidstack, the leading in-game advertising platform, are proud to announce a three-way alliance that focuses on creating life-changing opportunities for young people from underrepresented backgrounds in the UK. The alliance will see Bidstack supporting BADU Sports students with […] The post Norwich City, BADU Sports and Bidstack Form a Unique Alliance to Give Youngsters a Sporting Chanc...
Tags: UK, Advertising, Press Releases, Norwich City, Online Media, London UK, Badu, Ad & Media Strategies, Ads Taxonomy, Ad Networks and Platforms, Ad Products, In-game Ads, Sporting Chance, Ads by Display, In-game Advertising, Bidstack


AudioGO Emerges from Public Beta with New Features Designed for Easy Audio Ad Buying

Self-Serve Audio Ad Solution Seeing 70% Increase in Active Advertisers San Mateo, CA — Today, AudioGO, the self-serve audio ad buying service from SiriusXM-owned AdsWizz, announced that it is emerging from public beta with several new features designed to support smaller buyers looking to capitalize on increasing audio consumption. Digital audio listening has been on […] The post AudioGO Emerges from Public Beta with New Features Designed for Easy Audio Ad Buying appeared first on Ad Tech Daily.
Tags: Advertising, Press Releases, Audio Ads, San Mateo CA, Ad & Media Strategies, Ads by Creative, Ads Taxonomy, Ad Networks and Platforms, Ad Products, SiriusXM, Audio Advertising, AdsWizz, Audiogo


JW Player Expands Monetization in EMEA

Elliot MacNay joins to accelerate efforts to help advertisers target digital video advertising at scale across publishers using JW Player technology  New York and London:  JW Player, the world’s largest independent video platform, is growing its monetization offering with the appointment of Elliot MacNay.  Based in EMEA, he will work with local advertising agencies and […] The post JW Player Expands Monetization in EMEA appeared first on Ad Tech Daily.
Tags: New York, London, Advertising, Video Ads, Press Releases, Video Advertising, Online Media, Jw Player, EMEA, Ad & Media Strategies, Ads by Creative, Ads Taxonomy, Online Content Publishers, Monetization Strategy, Video Monetization, Video Platforms


Adverty Enters into Agreement and Completes Integration with SuperAwesome to Enable Kid-Safe Advertising

STOCKHOLM — Adverty AB (publ) has signed an agreement with the leading kidtech platform SuperAwesome, to allow compliant, kid-safe ads to be displayed in relevant mobile games using Adverty’s in-game ad technology. The completed platform integration allows for frictionless access between SuperAwesome’s connected advertisers and Adverty’s game publishers. The partnership is expected to generate significant revenues […] The post Adverty Enters into Agreement and Completes Integration with SuperAwe...
Tags: Advertising, Press Releases, Mobile Advertising, Stockholm, Superawesome, Ad & Media Strategies, Ads Taxonomy, In-game Ads, Ads by Display, Kidtech, Adverty, Enable Kid Safe Advertising, Adverty AB


Adverty Continues Expansion of UK Team and Operations with Senior Hires

Leading in-game platform announces hires of Christian Atack and Nicola Halpin to spearhead further growth in the region London, UK – Adverty, the leading in-game platform for advertisers, agencies and content creators, has announced further expansion with two strategic hires, following the launch of its UK office earlier this year. Adverty delivers seamless advertising which […] The post Adverty Continues Expansion of UK Team and Operations with Senior Hires appeared first on Ad Tech Daily.
Tags: UK, Advertising, Press Releases, Online Media, London UK, Ad & Media Strategies, Ads Taxonomy, Ad Networks and Platforms, People in Ad Tech, In-game Ads, Ads by Display, In-game Advertising, Adverty, Christian Atack, Nicola Halpin, Adverty Continues Expansion of UK Team


Listen Up! Rewarded Audio Revolutionises In-Game Advertising

New ad format promises a brand-safe and powerful new way to reach consumers via video games Advertisers have an opportunity to meaningfully connect and gain the advantage in the ‘attention economy’. An entirely new digital audio ad format is giving brands a powerful opportunity to connect with the vast audience of 2.6 billion people globally […] The post Listen Up! Rewarded Audio Revolutionises In-Game Advertising appeared first on Ad Tech Daily.
Tags: Advertising, Press Releases, Online Media, Digital Marketing, Audio Ads, Media Buying, Ad & Media Strategies, Ads by Creative, Ads Taxonomy, Ad Networks and Platforms, Openrtb, Audiomob, Audiomob Dsp, Game Publishers


New Customised Report by Sellics Boosts Performance in PPC Campaigns

eCommerce software provider Sellics offers free service for brands: a comprehensive, customised analysis of their Amazon advertising campaigns including recommendations and tips Berlin – Sellics, Amazon’s largest advertising partner and leading software solution for brands and agencies, is expanding its portfolio to include a fully automated tool for customised analysis of PPC (Pay per Click) campaigns on […] The post New Customised Report by Sellics Boosts Performance in PPC Campaigns appeared ...
Tags: Amazon, Berlin, Advertising, Ppc, Press Releases, Digital Marketing, Media Buying, PPC Campaigns, Ad & Media Strategies, Ads Taxonomy, Digital Intelligence, Ad Products, Amazon Advertising, Ads by Pricing, CPC Advertising, Sellics


TN Marketing Reaches New Audiences on Connected TV Devices Using Brightcove Beacon

TN Marketing uses Brightcove to deliver 20 connected TV applications across its branded properties BOSTON — Brightcove Inc. (NASDAQ: BCOV), the world’s leading video technology platform, announced that TN Marketing, a global video streaming service focused on creating communities by engaging people with their passions, is using Brightcove Beacon™ to expand its members’ access beyond desktop and mobile to […] The post TN Marketing Reaches New Audiences on Connected TV Devices Using Brightcove Bea...
Tags: Boston, Advertising, Video Ads, Press Releases, Video Advertising, Brightcove, Ad & Media Strategies, Ads by Creative, Ads Taxonomy, Ad Products, TV & Cable Advertising, Brightcove Inc, Brightcove Beacon, TN Marketing, TN Marketing Reaches New Audiences


LoopMe Launches New Hate-Free Promise to Advertisers with Enhanced Brand Safety Controls for Avoidance of Hateful Content

New company quality controls protect brand ads across mobile, desktop and CTV within brand-safe, hate-free environments NEW YORK — LoopMe, the outcomes-based video platform, today announced it has released new brand safety policies with a promise to advertisers to prevent ads from appearing alongside hateful and inflammatory content. The company is enhancing its existing brand […] The post LoopMe Launches New Hate-Free Promise to Advertisers with Enhanced Brand Safety Controls for Avoidance of H...
Tags: New York, Advertising, Video Ads, Press Releases, Video Advertising, Loopme, Online Media, Media Buying, CTV, Ad & Media Strategies, Ads by Creative, Ads Taxonomy, Ad Products, Brand Safety


Triton Digital’s Omny Studio Platform Launches Secure Distribution Capabilities for Audio Publishers

Podcasters can now create and share content feeds and players with select audiences NEW YORK — Triton Digital®, the global technology and services leader to the digital audio and podcast industry, announced today that publishers utilizing its podcast platform, Omny Studio, now have the option to create secure content feeds that are exclusive for their audiences. […] The post Triton Digital’s Omny Studio Platform Launches Secure Distribution Capabilities for Audio Publishers appeared first on Ad ...
Tags: Advertising, Press Releases, Online Media, Audio Ads, Triton Digital, Ad & Media Strategies, Ads by Creative, Ads Taxonomy, Online Content Publishers, Monetization Strategy, Audio Advertising, Podcast Monetization, Omny Studio, NEW YORK Triton Digital


Effectv and TVSquared Analyze TV’s Impact on Consumer Behavior During COVID-19

Study highlights the importance of staying on air and adapting creative/schedules regularly for optimal performance. NEW YORK — In a time of restricted movement for most Americans, how has TV impacted advertisers’ ability to drive digital engagement? To find out, Effectv, the advertising sales division of Comcast Cable, and TVSquared, a leader in TV attribution, released findings from […] The post Effectv and TVSquared Analyze TV’s Impact on Consumer Behavior During COVID-19 appeared first on Ad...
Tags: Advertising, Video Ads, Press Releases, Consumer Behavior, Online Media, Comcast Cable, Ad & Media Strategies, Ad Operations, Ads by Creative, Ads Taxonomy, Advertising Reports and Studies, Digital Intelligence, TV & Cable Advertising, Tvsquared, Effectv, Covid19


Cavai Announces Partnership with Telegraph Media Group

Partnership between Cavai and TMG to deliver conversational advertising across its full range of display ad units London, UK – Leading conversational advertising platform Cavai have today announced that they are partnering with Telegraph Media Group (TMG) to launch Telegraph Engage, powered by Cavai. This partnership will allow advertisers to engage users in a pre-defined […] The post Cavai Announces Partnership with Telegraph Media Group appeared first on Ad Tech Daily.
Tags: Advertising, Display Ads, Press Releases, Online Media, Telegraph Media Group, London UK, TMG, Ad & Media Strategies, Ads by Creative, Ads Taxonomy, Online Content Publishers, Ad Products, Display Advertising, Monetization Strategy, Telegraph Media Group TMG, Cavai


The Trade Desk Launches Programmatic Partnership with Channel 4

Partnership boosts opportunity for brands while maintaining quality and regulatory standards London – The Trade Desk has today announced a partnership with leading UK broadcaster Channel 4, offering advertisers the ability to target 23 million viewers at scale, across its live and on-demand services. The Trade Desk will be one of several demand-side platforms (DSP) to offer […] The post The Trade Desk Launches Programmatic Partnership with Channel 4 appeared first on Ad Tech Daily.
Tags: UK, London, Advertising, Channel 4, Video Ads, Press Releases, DSP, Connected TV, Online Media, Media Buying, Ad & Media Strategies, Ads by Creative, Ads Taxonomy, Online Content Publishers, Ad Networks and Platforms, Programmatic Buying


AudioMob and Targetspot Combine to Revolutionize In-Game Advertising

Online, in-app gaming is an estimated $65billion (£51billion) industry with huge, highly engaged audiences ranging across all age groups, gender and geos. Gaming has never been more popular than in the current moment with 45% more time now devoted to the medium since the Covid-19 crisis. Yet in-app advertising, which forms a significant portion of this revenue, […] The post AudioMob and Targetspot Combine to Revolutionize In-Game Advertising appeared first on Ad Tech Daily.
Tags: Advertising, Press Releases, Mobile Advertising, Digital Marketing, Audio Ads, Ad & Media Strategies, Ads by Creative, Ads Taxonomy, Audio Advertising, Ads by Display, In-App Ads, TargetSpot, In-game Advertising, Audiomob, In-app Gaming, Targetspot Combine


Unruly Expands Brand Protection Suite For Advertisers Through Global DoubleVerify Partnership

LONDON — Video ad tech company Unruly announced it has expanded its brand protection solution through a global partnership with DoubleVerify, a leading software platform for digital media measurement, data and analytics. Unruly’s partnership with DoubleVerify, which was extended in the US earlier this year, is now being rolled out across multiple markets worldwide, including the UK. As part of the […] The post Unruly Expands Brand Protection Suite For Advertisers Through Global DoubleVerify Part...
Tags: UK, London, Advertising, US, Video Ads, Press Releases, Unruly, Connected TV, Video Advertising, Online Media, Ad & Media Strategies, Online Advertising Challenges, Ads by Creative, Ads Taxonomy, Digital Intelligence, Ad Networks and Platforms


Wondery Appoints DAX as Its Exclusive Advertising Partner in Canada

LOS ANGELES- Wondery, the world’s largest independent podcaster, today announced the appointment of DAX, the pioneering digital ad exchange from Media and Entertainment group, Global, as its exclusive advertising sales partner handling Wondery’s advertising inventory in Canada. Wondery produces numerous hit shows across the globe surpassing 1 billion downloads including Business Wars, The Shrink Next […] The post Wondery Appoints DAX as Its Exclusive Advertising Partner in Canada appeared first ...
Tags: Advertising, Global, Los Angeles, Canada, Press Releases, Dax, Online Media, Audio Ads, Ad & Media Strategies, Ads by Creative, Ads Taxonomy, Monetization Strategy, Wondery, Podcast Monetization, Wondery the world, Canada Wondery


Amobee Launches Industry First Self-Service Platform for Revolutionary TV Amplifier Solution, Joining Linear and Connected TV Planning

Horizon Media Drives 65 Percent Additional Digital Reach for Client Using Precision Activation Tool REDWOOD CITY, Calif. — Amobee, the global advertising technology company reinventing advertising for the converging world, has dramatically expanded its revolutionary TV Amplifier solution, making it easier for advertisers to create connected TV (CTV), social and digital media campaigns that perfectly […] The post Amobee Launches Industry First Self-Service Platform for Revolutionary TV Amplifier ...
Tags: Advertising, Video Ads, Press Releases, Connected TV, Video Advertising, Ad & Media Strategies, Ads by Creative, Ads Taxonomy, Ad Networks and Platforms, Ad Products, TV & Cable Advertising, Amobee, REDWOOD CITY Calif Amobee


TheViewPoint Reinforces its Suite of Products with a New SDK for CTV Publishers

NEW YORK CITY, NY, USA – TheViewPoint, a SaaS video ad monetization platform for CTV/OTT publishers and broadcasters, has announced the launch of its SDK for Roku publishers, a dynamic library-based tool for CTV inventory management. TheViewPoint Connected TV/OTT SDK represents a hassle-free inventory management tool that allows publishers to control each ad pod on […] The post TheViewPoint Reinforces its Suite of Products with a New SDK for CTV Publishers appeared first on Ad Tech Daily.
Tags: Advertising, Video Ads, Roku, Press Releases, Sdk, CTV, New York City NY USA, Ad & Media Strategies, Ads by Creative, Ads Taxonomy, Digital Intelligence, Ad Products, TV & Cable Advertising, Video Monetization, CTV OTT, Ctv Inventory


Study Reveals Adapting TV Creatives for Online Attention Drives Real Results For Brands

Teads’ global testing of creative optimisations shows how small improvements in consumer attention lead to large improvements in market brand metrics  London: Teads, The Global Media Platform, conducted a global study, reviewing how creatives that are adapted to drive greater Attention in digital environments, deliver greater in-market results for brands. Roughly 85% of creatives that […] The post Study Reveals Adapting TV Creatives for Online Attention Drives Real Results For Brands appeared f...
Tags: London, Advertising, Tv Advertising, Video Ads, Press Releases, Ad & Media Strategies, Ads by Creative, Ads Taxonomy, Advertising Reports and Studies, Digital Intelligence, TV & Cable Advertising, Teads, Global Media Platform, Online Attention, TV Creatives


Triton Digital Releases U.S. Podcast Report for the May 11th – June 7th Reporting Period; WarnerMedia Makes its Debut Among the Top 15 Networks

NEW YORK — Triton Digital®, the global technology and services provider to the digital audio and podcast industry, announced today the release of the latest U.S Podcast Report for the May 11 – June 7, 2020 reporting period, as measured by Triton’s Podcast Metrics measurement service. This report is the first in the U.S. in which WarnerMedia […] The post Triton Digital Releases U.S. Podcast Report for the May 11th – June 7th Reporting Period; WarnerMedia Makes its Debut Among the Top 15 Networks ...
Tags: New York, Advertising, Press Releases, Triton, Audio Ads, Warner Media, Triton Digital, Ad & Media Strategies, Ads by Creative, Ads Taxonomy, Advertising Reports and Studies, Digital Intelligence, WarnerMedia, US Podcast Report, Triton Digital Releases U S Podcast


Google Japan Ad Most Emotionally Engaging Coronavirus Campaign In The World

Tech Giant’s COVID Campaign More Than 3X More Emotional Than Average Ad In Japan, According To Unruly; Tourism Australia, NHS And Prudential Also Make Top 10  LONDON – Video marketplace Unruly has created a ranking of the most emotionally engaging coronavirus campaigns in the world.   The video ad tech company, part of Tremor International, measured the emotional response of viewers around the globe while watching ads created in response to […] The post Google Japan Ad Most Emotionally Engaging ...
Tags: Google, Japan, London, Featured, Advertising, World, Video Ads, Press Releases, Prudential, Unruly, Ad & Media Strategies, Online Advertising Challenges, Ads by Creative, Ads Taxonomy, Ad Groups & Agencies, Google Japan