Posts filtered by tags: Adtech[x]


 

AdTech Innovator QTT® Adds to Its Family of Groundbreaking Patents Connecting Digital, Linear TV Ad Marketplaces

Development Solves “Last Mile” Challenges in Linking Broadcasters, Cable Networks and MVPDs with Immediate Access to Digital-First Ad Dollars NEW YORK & LEXINGTON, Ky. — A newly awarded patent delivers a major step in the integration of the digital and linear television advertising marketplaces. QTT®, an AdTech innovative video platform that helps make linear TV advertising […] The post AdTech Innovator QTT® Adds to Its Family of Groundbreaking Patents Connecting Digital, Linear TV Ad Marketplac...
Tags: New York, Advertising, Tv Advertising, Video Ads, Press Releases, Adtech, Ad & Media Strategies, Ad Operations, Ads by Creative, Ads Taxonomy, Ad Networks and Platforms, Ad Products, TV & Cable Advertising, Ad Serving, Linear TV, QTT


14 pitch decks that startups looking to disrupt media and advertising used to raise millions

Restream cofounders Andrew Surzynskyi and Alex Khuda. Restream Investors are pouring money into advertising, media, and marketing startups. They're trying to capitalize on changing consumer habits and marketers' need to ensure their ads are working. Check out these pitch decks to see how these startups pitched their visions to VCs and other investors. See more stories on Insider's business page. Investors are pouring money into startups that are trying to disrupt advertising, m...
Tags: Apple, Google, Amazon, Facebook, Ecommerce, Florida, Media, Finance, Advertising, US, Trends, Siri, Walmart, Bloomberg, Paypal, Canada


See 13 pitch decks that startups looking to disrupt media and advertising used to raise millions

Restream cofounders Andrew Surzynskyi and Alex Khuda. Restream Investors are pouring money into advertising, media, and marketing startups. They're trying to capitalize on changing consumer habits and marketers' need to ensure their ads are working. Check out these pitch decks to see how these startups pitched their visions to VCs and other investors. See more stories on Insider's business page. Investors are pouring money into startups that are trying to disrupt advertising, m...
Tags: Apple, Google, Amazon, Facebook, Ecommerce, Florida, Media, Finance, Advertising, US, Trends, Siri, Walmart, Bloomberg, Paypal, Canada


Plugging Madison Avenue's brain drain

Hello and welcome to the first edition of the revamped Insider Advertising, a weekly newsletter where I'll break down the most important news and trends on Madison Avenue and beyond. I'm Lara O'Reilly, Insider's media and advertising editor. If this was forwarded to you, sign up here.In each Thursday's letter you can expect to-the-point analysis breaking down the biggest industry stories and why they matter. We'll also deliver exclusive interviews, scoops, and data to kee...
Tags: Europe, UK, London, US, Trends, Ncaa, Burnley, Uefa, Ryan Reynolds, Wall Street Journal, Adtech, Wrexham, EMEA, Madison Avenue, Gallop, Cindy Gallop


Outbrain raises $200 million ahead of its IPO

Outbrain, an adtech company that provides clickbait ads below news articles, has raised $200 million in funding — Outbrain didn’t disclose the valuation of the company for this deal. The Baupost Group is investing in the company — it’s a Boston-based hedge fund. Outbrain filed for an initial public offering just last week. Today’s funding round should be the last traditional private investment round before going public. If you’re not familiar with Outbrain, you may have seen its content recommen...
Tags: Fundings & Exits, Startups, Advertising Tech, Boston, Advertising, Tech, Ad, Adtech, Clickbait, Taboola, Outbrain, SPAC, Yaron Galai, Baupost Group, The Baupost Group, David Kostman


See 12 pitch decks that startups looking to disrupt media and advertising used to raise millions

Restream cofounders Andrew Surzynskyi and Alex Khuda. Restream Investors are pouring money into advertising, media, and marketing startups. They're trying to capitalize on changing consumer habits and marketers' need to ensure their ads are working. Check out these pitch decks to see how these startups pitched their visions to VCs and other investors. See more stories on Insider's business page. Investors are pouring money into startups that are trying to disrupt advertising, m...
Tags: Apple, Google, Amazon, Facebook, Ecommerce, Media, Finance, Advertising, US, Trends, Siri, Walmart, Bloomberg, Paypal, Canada, Discovery Communications


Update: Google is delaying its deprecation of tracking cookies

Update: Google has now confirmed the delay, writing in a blog post that its engagement with UK regulators over the so-called “Privacy Sandbox” means support for tracking cookies won’t start being phased out in Chrome until the second half of 2023. “We plan to continue to work with the web community to create more private approaches to key areas, including ad measurement, delivering relevant ads and content, and fraud detection,” it writes. “Today, Chrome and others have offered more than 30 prop...
Tags: Google, Europe, UK, Tech, United Kingdom, Competition And Markets Authority, Cma, Adtech, Competition and Markets Authority CMA, Big Tech, Privacy Sandbox


AdTech startup Tomi raises Seed funding to make real estate ads perform as well as ecommerce

Industries like real estate, automotive, and financial services have long and offline sales cycles and digital advertising tends not to perform well in these areas. The conversion rates are low and because the real-world assets are offline the temptation of advertisers is to buy leads and clicks, which can inflate customer acquisition costs. People are browsing but they end up buying offline, basically. A new startup, Tomi plans to address this issue by processing a user’s behavior on a company’...
Tags: Apple, Google, Amazon, TC, Facebook, Ecommerce, Europe, Real Estate, Russia, Marketing, Tech, Web Analytics, Machine Learning, Financial Services, Digital Advertising, Adtech


EU is now investigating Google’s adtech over antitrust concerns

EU antitrust authorities are finally taking a broad and deep look into Google’s adtech stack and role in the online ad market — confirming today that they’ve opened a formal investigation. Google has already been subject to three major EU antitrust enforcements over the past five years — against Google Shopping (2017), Android (2018) and AdSense (2019). But the European Commission has, until now, avoided officially wading into the broader issue of its role in the adtech supply chain. (The AdSens...
Tags: Google, Android, TC, Europe, UK, France, Marketing, Tech, Eu, European Union, United Kingdom, Commission, European Commission, Antitrust, Fitbit, Competition And Markets Authority


Adtech ‘data breach’ GDPR complaint is headed to court in EU

New York-based IAB Tech Labs, a standards body for the digital advertising industry, is being taken to court in Germany by the Irish Council for Civil Liberties (ICCL) in a piece of privacy litigation that’s targeted at the high speed online ad auction process known as real-time bidding (RTB). While that may sound pretty obscure the case essentially loops in the entire ‘data industrial complex’ of adtech players, large and small, which make money by profiling Internet users and selling access to...
Tags: Google, Amazon, Verizon, Facebook, Twitter, Europe, UK, New York, Privacy, Advertising Tech, Germany, Articles, Tech, Eu, European Union, Ireland


See the pitch decks that fast-growing advertising and media startups used to raise millions from top VCs

Restream cofounders Andrew Surzynskyi and Alex Khuda. Restream Investors are pouring money into advertising, media, and marketing startups. They're trying to capitalize on changing consumer habits and marketers' need to ensure their ads are working. Check out these pitch decks to see how these startups pitched their visions to VCs and other investors. See more stories on Insider's business page. Investors are pouring money into startups that are trying to disrupt advertising, m...
Tags: Apple, Google, Amazon, Facebook, Ecommerce, Media, Finance, Advertising, US, Trends, Bloomberg, Canada, Discovery Communications, Reddit, Alexis Ohanian, Espn


France fines Google $268M for adtech abuses and gets interoperability commitments

France’s competition watchdog, L’Autorité de la concurrence, has fined Google up to €220 million (~$268M) in a case related to self-preferencing within the adtech market which the watchdog found constituted an abuse by Google of a dominant position for ad servers for website publishers and mobile apps. L’Autorité began looking into Google’s adtech business following complaints from a number of French publishers. Today it said Google had requested a settlement — and is “not disputing the facts of...
Tags: Google, Facebook, Europe, UK, Texas, Advertising Tech, France, Tech, Eu, European Union, Competition, Commission, European Commission, Antitrust, Brussels, Google Shopping


Handicapping Hollywood's new power players

Hi and welcome to the Insider Advertising newsletter. I'm Lucia Moses, and this week in advertising and media news:Hollywood's next power players;Adtech's next deal?Ad agencies' return to normal.First, if you got this newsletter forwarded, sign up for your own here. David Zaslav, chief executive officer of Discovery Communications. Drew Angerer/Getty Images Hollywood's new power players The planned Discovery-WarnerMedia merger now has a name ("Warner Bros. Discovery")...
Tags: Google, Facebook, Hollywood, Ge, New York City, Samsung, Newsletter, Trends, Discovery, Netflix, Warner Bros, Jason Kilar, Ad Tech, WPP, Adtech, Lucia Moses


Europe to press the adtech industry to help fight online disinformation

The European Union plans to beef up its response to online disinformation, with the Commission saying today it will step up efforts to combat harmful but not illegal content — including by pushing for smaller digital services and adtech companies to sign up to voluntary rules aimed at tackling the spread of this type of manipulative and often malicious content. EU lawmakers pointed to risks such as the threat to public health posed by the spread of harmful disinformation about COVID-19 vaccines ...
Tags: Google, Facebook, Europe, Microsoft, Advertising Tech, Buzzfeed, Tech, Eu, European Union, Policy, Czech Republic, Commission, Brussels, Adtech, Deception, Vera Jourova


United States: Ad Law Access Podcast – Privacy Compliance Tech-Tools And Strategies - Kelley Drye & Warren LLP

With AdTech (tracking individuals and their online or in app behaviors to build a profile of them to better serve and more effectively target them) and MarTech...
Tags: News, United States, Adtech, Kelley Drye, Warren LLP


Signal Tries to Run the Most Honest Facebook Ad Campaign Ever, Immediately Gets Banned

A series of Instagram ads run by the privacy-positive platform Signal got the messaging app booted from the former’s ad platform, according to a Signal published on Tuesday. The ads were meant to show users the bevy of data that Instagram and its parent company Facebook collects on users, by... targeting…Read more...
Tags: Facebook, Science, Instagram, Advertising, Marketing, Social Media, Software, Gizmodo, Signal, Operating Systems, Adtech, Targeted Advertising, Online Advertising, Market Segmentation, Entertainment Culture, Technology Internet


A new YouTube feature will make its connected TV ads more shoppable

YouTube today gave advertisers a sneak peek at its plans to make its video platform more shoppable. The company will soon be introducing a new interactive feature aimed at advertisers called brand extensions, which will allow YouTube viewers to learn more about a product they see on the screen with a click of a button. The new ad format will allow the advertiser to highlight their website link or another call-to-action in their connected TV video ad. The viewer can then click the option “send to...
Tags: Google, Facebook, Ecommerce, Video, Shopping, Youtube, Marketing, Brands, Tech, Walmart, Bloomberg, E-commerce, Video Ads, Ads, Shopify, Streaming Services


Gaze Upon My Browser Extensions and Despair

They’re not what any of us would call “intimate,” but you can really tell a lot about a person from a quick glance at the browser extensions they use. Is your boyfriend’s browser decorated with favicons from Evernote, Trello, and literally nothing else? He’s either a type-A perfectionist or zen to a fault. Is your…Read more...
Tags: Google Chrome, Google, Science, Microsoft, Evernote, Web Browsers, Software, Opera, Freeware, Operating Systems, Trello, Adtech, Product, Alphabet Inc, Embedded Linux, Browser Extension


Spotify opens a second personalized playlist to sponsors, after ‘Discover Weekly’ in 2019

Spotify is opening up its personalized playlist, “On Repeat,” to advertising sponsorship. This playlist, launched in 2019 and featuring users’ favorite songs, is only the second personalized playlist on the music streaming service that’s being made available for sponsorship. Spotify’s flagship playlist, “Discover Weekly,” became the first in 2019. The sponsorship is made possible through the company’s , which gives brands the ability to market to Spotify’s free users with audio, video and displ...
Tags: Spotify, Media, Advertising Tech, Advertising, Brands, Tech, Asia Pacific, Ariana Grande, Streaming Music, Personalization, Adtech, Playlist, Turbotax, North America Europe Latin America, Ad Technology, Cathleen Ryan VP


Private equity is taking aim at advertising

Hi and welcome to Insider Advertising for March 30. I'm senior advertising reporter Lauren Johnson, and here's what's going on:Private equity eyes advertising.Adtech company ID5 raises $6 million.T-Mobile pulls TVision.If this email was forwarded to you, sign up here for your daily insider's guide to advertising and media.Tips, comments, suggestions? Drop me a line at [email protected] or on Twitter at @LaurenJohnson. Shamrock Capital 14 top private-equity firms th...
Tags: Apple, Google, Media, Washington Post, Advertising, Newsletter, Trends, Nike, Cnn, M&a, Private Equity, Ad Tech, Bain, Adtech, Trump, Carlyle Group


Amid pandemic, Middle East adtech startups play essential role in business growth

Denis Lagutenko Contributor Denis Lagutenko is the founder of digital marketing agency . He is an affiliate marketing expert and a member of Forbes Councils. The pandemic’s impact on the business world encouraged adtech startups and digital marketing agencies to collaborate more, helping brands survive the pandemic by bringing businesses closer to consumers. Although overall spending on advertising slowed in 2020, it is expected to recover in 2021 and reach $6...
Tags: TC, Column, Asia, Advertising Tech, Saudi Arabia, Social Media, Tech, Qatar, Egypt, Middle East, Jordan, Uae, Adtech, Online Advertising, Digital Marketing, Western Europe


Google isn’t testing FLoCs in Europe yet

Early this month Google quietly began trials of ‘Privacy Sandbox’: Its planned replacement adtech for tracking cookies, as it works toward phasing out support for third party cookies in the Chrome browser — testing a system to reconfigure the dominant web architecture by replacing individual ad targeting with ads that target groups of users (aka Federated Learning of Cohorts, or FLoCs), and which — it loudly contended — will still generate a fat upside for advertisers. There are a number of giga...
Tags: Apple, Google, TC, Europe, UK, Privacy, Advertising Tech, France, US, Tech, Eu, Ireland, New York Times, Data Protection, Kremlin, Competition And Markets Authority


With $62.5M in debt financing, Road Runner Media puts digital ads behind commercial vehicles

If Southern California-based Road Runner Media succeeds, you’ll start seeing a lot more ads while you’re driving. That’s because the startup is placing digital screens on the back of technicians’ vans, delivery vehicles, buses and other commercial vehicles. Those screens can show both ads and serve as a brake light — according to founder and chairman Randall Lanham, the brake light functionality is required if you’re putting a sign on the back of a vehicle. “The way we look at it, we are a digit...
Tags: Fundings & Exits, Startups, TC, Advertising Tech, Washington, Funding, Los Angeles, Tech, New Zealand, Philadelphia, Department Of Transportation, Adtech, Southern California, Riley, Lanham, Chris Riley


Rokk3r acquires AdMobilize and Matrix Labs for $19.5M

Miami-based AdMobilize and its spin-off, Matrix Labs , announced this morning that they are being acquired for $19.5 million. The buyer is Rokk3r, a Miami-based holding company that invests in creating, acquiring and integrating companies. AdMobilize quantifies digital advertising in the physical world, so marketers can better reach their target audiences. “If you’re walking on 5th Avenue and you pass by a bus shelter that has a digital screen, AdMobilize analyzes [peoples’] age, g...
Tags: London, Advertising Tech, Tech, Google Analytics, Colombia, M&a, Brazil, Miami, Mergers and Acquisitions, Cornell, Alexa, Axel Springer, Admobilize, Adtech, Sao Paulo, Digital Innovation


8 investors discuss Stockholm’s maturing startup ecosystem

In the realm of European startup ecosystems, Sweden — largely Stockholm — ranks very close to the behemoths of London, Paris and Berlin. And with 10 million people, the nation certainly punches above its weight, having produced unicorns such as Spotify and Klarna, to name only two. As a result, the eight investors we surveyed are characteristically bullish about the future, despite a pandemic strategy that became more restrictive in the second half of last year. Sweden’s initially laissez-faire ...
Tags: Energy, TC, Spotify, Europe, Sweden, Berlin, Digital, Tech, CSR, Eu, Turkey, Finland, Copenhagen, Stockholm, Creandum, Adtech


Yieldmo Strengthens C-Suite with the Appointment of AdTech Veteran Eric Picard as Chief Product Officer

NEW YORK — Yieldmo is proud to announce that it has recently hired Eric Picard as Chief Product Officer, reporting directly to CEO and founder Mike Yavonditte. Additionally, Yieldmo co-founder and former Head of Product Teddy Jawde will move into a Chief Strategy Officer role. This realignment of the product team will solidify Yieldmo’s commitment […] The post Yieldmo Strengthens C-Suite with the Appointment of AdTech Veteran Eric Picard as Chief Product Officer appeared first on Ad Tech Daily.
Tags: Advertising, Press Releases, Adtech, Online Media, Digital Marketing, Ad & Media Strategies, Digital Intelligence, People in Ad Tech, Yieldmo, Eric Picard, NEW YORK Yieldmo, Attention Analytics, Mike Yavonditte Additionally Yieldmo


Extra Crunch roundup: Metromile CEO interview, Oscar Health’s IPO plans, our 2-year anniversary, more

I’m very proud of the work we’re doing here at Extra Crunch, so it gives me great pleasure to announce that today is our second anniversary. Thanks to hard work from the entire TechCrunch team, authoritative guest contributors and a very engaged reader base, we’ve tripled our membership in the last 12 months. As Extra Crunch enters its third year, we’re putting our foot on the gas in 2021 so we can bring you more: Fresh analysis about today’s most dynamic tech industries. Surveys of top inves...
Tags: Startups, MetroMile, Lyft, Softbank, Tech, Preston, Venture Capital, WeWork, Bumble, Alex, TechStars, Bain Capital Ventures, Adtech, Anthony Ha, Pacifica, Eric Eldon


3 adtech and martech VCs see major opportunities in privacy and compliance

Between a pandemic, the emergence of new media business models and upcoming privacy changes in iOS, this might seem like a terrible time to get into digital advertising and marketing. Nevertheless, we spoke to top venture capitalists who said they still see investment opportunities. When we surveyed adtech and martech VCs last summer, we focused on the impact of COVID-19. This time, we asked them to update us on whether deal flow has recovered (MathCapital’s Eric Franchi said the last two quarte...
Tags: Advertising Tech, Tech, SaaS, Venture Capital, 500 Startups, Bain Capital Ventures, Adtech, Martech, Eric Franchi, Startups Digital, Christine Tsai, Scott Friend, MathCapital, COVID, EC investor survey, EC Consumer Applications


Criteo is restructuring as it prepares for a cookie-less world

Good morning and welcome to Insider Advertising for February 4. I'm senior advertising reporter Lauren Johnson, and here's what's going on:Criteo's restructure.The Trade Desk's battle with Google and Amazon.Mark Thompson talks media investments.If this email was forwarded to you, sign up here for your daily insider's guide to advertising and media.Tips, comments, suggestions? Drop me a line at [email protected] or on Twitter at @LaurenJohnson. Megan Clarken is the CEO of Criteo ...
Tags: Google, Amazon, Media, Advertising, Marketing, Trends, Walmart, Digital Media, The New York Times, Mark Thompson, Ad Tech, Adtech, Klarna, Lara, Polly, Megan Clarken


Apple’s Tim Cook warns of adtech fuelling a “social catastrophe” as he defends app tracker opt-in

Apple’s CEO Tim Cook has urged Europe to step up privacy enforcement in a keynote speech to the CPDP conference today — echoing many of the points he made in Brussels in person two years ago when he hit out at the ‘data industrial complex’ underpinning the adtech industry’s mass surveillance of Internet users. Reforming current-gen adtech is now a humanitarian imperative, he argued in a speech that took a bunch of thinly-veiled swipes at Facebook. “As I said in Brussels two years ago, it is cert...
Tags: Apple, Google, TC, Facebook, Europe, UK, Cook, Privacy, France, Germany, Tech, Eu, United States, Ireland, Tim Cook, Antitrust