Posts filtered by tags: Adtech[x]


 

With $62.5M in debt financing, Road Runner Media puts digital ads behind commercial vehicles

If Southern California-based Road Runner Media succeeds, you’ll start seeing a lot more ads while you’re driving. That’s because the startup is placing digital screens on the back of technicians’ vans, delivery vehicles, buses and other commercial vehicles. Those screens can show both ads and serve as a brake light — according to founder and chairman Randall Lanham, the brake light functionality is required if you’re putting a sign on the back of a vehicle. “The way we look at it, we are a digit...
Tags: Fundings & Exits, Startups, TC, Advertising Tech, Washington, Funding, Los Angeles, Tech, New Zealand, Philadelphia, Department Of Transportation, Adtech, Southern California, Riley, Lanham, Chris Riley


Rokk3r acquires AdMobilize and Matrix Labs for $19.5M

Miami-based AdMobilize and its spin-off, Matrix Labs , announced this morning that they are being acquired for $19.5 million. The buyer is Rokk3r, a Miami-based holding company that invests in creating, acquiring and integrating companies. AdMobilize quantifies digital advertising in the physical world, so marketers can better reach their target audiences. “If you’re walking on 5th Avenue and you pass by a bus shelter that has a digital screen, AdMobilize analyzes [peoples’] age, g...
Tags: London, Advertising Tech, Tech, Google Analytics, Colombia, M&a, Brazil, Miami, Mergers and Acquisitions, Cornell, Alexa, Axel Springer, Admobilize, Adtech, Sao Paulo, Digital Innovation


8 investors discuss Stockholm’s maturing startup ecosystem

In the realm of European startup ecosystems, Sweden — largely Stockholm — ranks very close to the behemoths of London, Paris and Berlin. And with 10 million people, the nation certainly punches above its weight, having produced unicorns such as Spotify and Klarna, to name only two. As a result, the eight investors we surveyed are characteristically bullish about the future, despite a pandemic strategy that became more restrictive in the second half of last year. Sweden’s initially laissez-faire ...
Tags: Energy, TC, Spotify, Europe, Sweden, Berlin, Digital, Tech, CSR, Eu, Turkey, Finland, Copenhagen, Stockholm, Creandum, Adtech


Yieldmo Strengthens C-Suite with the Appointment of AdTech Veteran Eric Picard as Chief Product Officer

NEW YORK — Yieldmo is proud to announce that it has recently hired Eric Picard as Chief Product Officer, reporting directly to CEO and founder Mike Yavonditte. Additionally, Yieldmo co-founder and former Head of Product Teddy Jawde will move into a Chief Strategy Officer role. This realignment of the product team will solidify Yieldmo’s commitment […] The post Yieldmo Strengthens C-Suite with the Appointment of AdTech Veteran Eric Picard as Chief Product Officer appeared first on Ad Tech Daily.
Tags: Advertising, Press Releases, Adtech, Online Media, Digital Marketing, Ad & Media Strategies, Digital Intelligence, People in Ad Tech, Yieldmo, Eric Picard, NEW YORK Yieldmo, Attention Analytics, Mike Yavonditte Additionally Yieldmo


Extra Crunch roundup: Metromile CEO interview, Oscar Health’s IPO plans, our 2-year anniversary, more

I’m very proud of the work we’re doing here at Extra Crunch, so it gives me great pleasure to announce that today is our second anniversary. Thanks to hard work from the entire TechCrunch team, authoritative guest contributors and a very engaged reader base, we’ve tripled our membership in the last 12 months. As Extra Crunch enters its third year, we’re putting our foot on the gas in 2021 so we can bring you more: Fresh analysis about today’s most dynamic tech industries. Surveys of top inves...
Tags: Startups, MetroMile, Lyft, Softbank, Tech, Preston, Venture Capital, WeWork, Bumble, Alex, TechStars, Bain Capital Ventures, Adtech, Anthony Ha, Pacifica, Eric Eldon


3 adtech and martech VCs see major opportunities in privacy and compliance

Between a pandemic, the emergence of new media business models and upcoming privacy changes in iOS, this might seem like a terrible time to get into digital advertising and marketing. Nevertheless, we spoke to top venture capitalists who said they still see investment opportunities. When we surveyed adtech and martech VCs last summer, we focused on the impact of COVID-19. This time, we asked them to update us on whether deal flow has recovered (MathCapital’s Eric Franchi said the last two quarte...
Tags: Advertising Tech, Tech, SaaS, Venture Capital, 500 Startups, Bain Capital Ventures, Adtech, Martech, Eric Franchi, Startups Digital, Christine Tsai, Scott Friend, MathCapital, COVID, EC investor survey, EC Consumer Applications


Criteo is restructuring as it prepares for a cookie-less world

Good morning and welcome to Insider Advertising for February 4. I'm senior advertising reporter Lauren Johnson, and here's what's going on:Criteo's restructure.The Trade Desk's battle with Google and Amazon.Mark Thompson talks media investments.If this email was forwarded to you, sign up here for your daily insider's guide to advertising and media.Tips, comments, suggestions? Drop me a line at [email protected] or on Twitter at @LaurenJohnson. Megan Clarken is the CEO of Criteo ...
Tags: Google, Amazon, Media, Advertising, Marketing, Trends, Walmart, Digital Media, The New York Times, Mark Thompson, Ad Tech, Adtech, Klarna, Lara, Polly, Megan Clarken


Apple’s Tim Cook warns of adtech fuelling a “social catastrophe” as he defends app tracker opt-in

Apple’s CEO Tim Cook has urged Europe to step up privacy enforcement in a keynote speech to the CPDP conference today — echoing many of the points he made in Brussels in person two years ago when he hit out at the ‘data industrial complex’ underpinning the adtech industry’s mass surveillance of Internet users. Reforming current-gen adtech is now a humanitarian imperative, he argued in a speech that took a bunch of thinly-veiled swipes at Facebook. “As I said in Brussels two years ago, it is cert...
Tags: Apple, Google, TC, Facebook, Europe, UK, Cook, Privacy, France, Germany, Tech, Eu, United States, Ireland, Tim Cook, Antitrust


Google faces two fresh antitrust lawsuits in the EU over its data gathering and advertising practices

Google CEO Sundar Pichai KENZO TRIBOUILLARD/AFP via Getty Images Google is facing fresh antitrust action in the EU as officials await industry views on its conduct, Politico first reported.  The European Commission asked advertising firms to comment on Google's practices.  Specifically, the Commission is looking at how Google gathers data and runs its advertising service.  Visit Business Insider's homepage for more stories. Google is facing fresh antitrust action in the EU as officials con...
Tags: Google, UK, Technology, Youtube, Politico, US, Trends, Eu, Bloomberg, Commission, European Commission, Antitrust, Alphabet, Adtech, Tech Insider, Getty Images Google


UK resumes privacy oversight of adtech, warns platform audits are coming

The UK’s data watchdog has restarted an investigation of adtech practices that, since 2018, have been subject to scores of complaints across Europe under the bloc’s General Data Protection Regulation (GDPR). The high velocity trading of Internet users’ personal data can’t possibly be compliant with GDPR’s requirement that such information is adequately secured, the complaints contend. Other concerns attached to real-time bidding (RTB) focus on consent, questioning how this can meet the required ...
Tags: Google, Europe, UK, Tech, Eu, Ireland, Competition And Markets Authority, Cma, Adtech, Iab, Open Rights Group, Ico, McDougall, Johnny Ryan, Information Commissioner s Office ICO, Simon McDougall


Mobile ad tech firm Pocketmath shuts down

Hi! Welcome to the Insider Advertising daily for January 19. I'm Lauren Johnson, a senior advertising reporter at Business Insider. Subscribe here to get this newsletter in your inbox every weekday. Send me feedback or tips at [email protected]'s news: Mobile ad tech firm Pocketmath shuts down, shareholders seek to pressure Omnicom and Home Depot, and how the vaccine could boost pharmacies' business. FILE PHOTO: A man talks on his iPhone at a mobile phone store in New Delh...
Tags: Home Depot, Hollywood, Media, Advertising, Marketing, US, Trends, Silicon Valley, Donald Trump, New Delhi, Mobile Advertising, Thomson Reuters, Coke, Ad Tech, Adtech, Omnicom


You’ll never believe what this email thread says about the ad-funded ‘open’ web

Among a number of claims on U.K. adtech lobby group MOW’s website is the canonical biggie that “Advertising funds the open web.” This coalition of “marketers,” whose members are not being made public despite its sweeping claims to love web openness — lest, MOW says, Google rain down punishment upon its ranks of “top companies from across the globe” — recently complained to the U.K.’s competition regulator about the tech giant’s plan to end support for tracking cookies. If you didn’t already...
Tags: Chrome, Google, Facebook, Europe, UK, Media, Advertising Tech, Australia, Wikipedia, Tech, Competition, Cma, Paywalls, Digital Advertising, Adtech, Iab


Kochava Announces New Strategic Services Division to Empower Brands’ Marketing Campaigns

Kochava Foundry™ Delivers AdTech’s Need For Customized Analytics Services SANDPOINT, Idaho — Kochava, the leading real-time data solutions company for omni-channel attribution and measurement, today announced a new strategic services division within the organization focused on expert data analysis to empower brands to maximize revenue and streamline the efficiency of their marketing campaigns. “Our mission […] The post Kochava Announces New Strategic Services Division to Empower Brands’ Marketin...
Tags: Advertising, Press Releases, Adtech, Digital Marketing, Ad & Media Strategies, Kochava, SANDPOINT Idaho Kochava, Kochava Foundry, Omni-channel Measurement, Customized Analytics Services


Twitter Is Buying Its Way Out of Being Twitter

Twitter’s track record of eyebrow-raising product decisions continues, as this week, Twitter engineering executive Michael Montano announced the company would be acquiring the 4-year-old “social podcasting” app Breaker in an attempt to flesh out its Clubhouse-esque Spaces product. Read more...
Tags: Twitter, Science, Advertising, Adtech, Michael Montano, The Monetization Of Our Discontent


20 experts who are trying to save ad targeting amid the backlash over data and privacy concerns

Allison Murphy, SVP of ad innovation, The New York Times The New York Times Apple, Google, and others' moves to kill third-party cookies threaten to topple the way advertisers have targeted consumers for years. Business Insider identified 20 people from adtech companies, publishers, agencies, and brands that are working on alternatives for advertisers. Visit Business Insider's homepage for more stories. Advertisers are racing to save ad targeting.Google and Apple are phasing out third-part...
Tags: Apple, Google, Media, Advertising, Marketing, Trends, New York Times, Meredith, Ad Tech, Adtech, Advertising Agencies, Lauren Johnson, Allison Murphy, Third-party Cookies, New York Times The New York Times Apple Google


Winners and losers of Dentsu's massive shakeup

Hi! Welcome to the Insider Advertising daily for December 15. I'm Lauren Johnson, a senior advertising reporter at Business Insider. Subscribe here to get this newsletter in your inbox every weekday. Send me feedback or tips at [email protected]'s news: The winning and losing agencies in Dentsu's massive shakeup, the people working to fix digital advertising, and Reddit buys Dubsmash. Slaven Vlasic/Getty Images Advertising company Dentsu is going through a massive over...
Tags: Facebook, Europe, Media, Advertising, Marketing, Trends, New York Times, Reddit, Ibm, Merkle, Msnbc, Ad Tech, Adtech, Dubsmash, Trump, Reuters


Apple launches its new app privacy labels across all its App Stores

At Apple’s Worldwide Developers Conference in June, the company announced it would soon require developers to disclose their app’s privacy practices to customers via new, glanceable summaries that appear on their apps’ product pages on the App Store. Today, these new app privacy labels are going live across all of Apple’s App Stores, including iOS, iPadOS, macOS, watchOS and tvOS. On the developers’ side, Apple began requiring developers to submit their privacy practices with the submission of n...
Tags: Iphone, Apple, Mobile, Facebook, Apps, Privacy, Advertising Tech, Tech, App Stores, App Store, Adtech, Digital Rights, Labels, Clinical Health Records API


Advertisers prepare for big targeting changes

Hi and welcome to this weekly edition of Insider Advertising, where I get into the big stories in media and advertising.First, to get this email in your inbox daily, sign up here.This week: The end of ad targeting - what's next for TV - the WarnerMedia blowback. Apple CEO Tim Cook attends the world premiere of Apple's "The Morning Show" at David Geffen Hall on Monday, Oct. 28, 2019, in New York City. Evan Agostini/Invision/AP Targeting changes are coming to advertising The tech giant...
Tags: Apple, Google, Amazon, Mark Zuckerberg, Hbo, UK, Hollywood, Media, Advertising, Trends, Spain, Netflix, Tim Cook, Roku, Cbs, Warner Bros


Meet the 18 digital ad firms like LiveRamp and Beeswax that are tackling advertising's biggest challenges in 2020

Daniella Harkins, SVP of sales excellence and strategy, LiveRamp. Liveramp Meet the 18 hottest adtech companies of 2020, Business Insider's list of firms innovating digital advertising. They include companies like DoubleVerify and The Trade Desk that are working on issues like contextual advertising and targeting. Visit Business Insider's homepage for more stories. Meet 2020's hottest adtech companies.In a year when the pandemic rippled across the ad industry, causing mass layoffs from shr...
Tags: Apple, Google, Media, Advertising, Marketing, Trends, Ad Tech, Digital Advertising, Adtech, Doubleverify, Liveramp, The Trade Desk, Lauren Johnson, Daniella Harkins


Meet the digital ad firms like LiveRamp and Beeswax that are tackling advertising's biggest challenges in 2020

Daniella Harkins, SVP of sales excellence and strategy, LiveRamp. Liveramp Meet the 18 hottest adtech companies of 2020, Business Insider's list of firms innovating digital advertising. They include companies like DoubleVerify and The Trade Desk that are working on issues like contextual advertising and targeting. Visit Business Insider's homepage for more stories. Meet 2020's hottest adtech companies.In a year when the pandemic rippled across the ad industry, causing mass layoffs from shr...
Tags: Apple, Google, Media, Advertising, Marketing, Trends, Ad Tech, Digital Advertising, Adtech, Doubleverify, Liveramp, The Trade Desk, Lauren Johnson, Daniella Harkins


Is the internet advertising economy about to implode?

Advertising drives the modern digital economy. Whether it’s reading news sites like this one or perusing your social media feeds, advertising is the single most important industry that came out of the development of the web. Yet, for all the tens of billions of dollars poured into online advertising just in the United States alone, how much does that money actually do its job of changing the minds of consumers? Tim Hwang has a contrarian stance: it doesn’t. In his new book published as a collabo...
Tags: Google, Facebook, Advertising Tech, Finance, Book Review, Tech, United States, Digital Advertising, Adtech, Online Advertising, Georgetown, Tim Wu, Giroux, Hwang, Tim Hwang, Farrar Straus


UK’s ICO faces legal action after closing adtech complaint with nothing to show for it

The UK’s data watchdog is facing a legal challenge after it took the decision to quietly close a complaint against the adtech industry’s high velocity background trading of personal data. The legal challenge was reported earlier by Politico. The original complaint — challenging the adtech industry’s compliance with Europe’s General Data Protection Regulation (GDPR) — was filed to the ICO in September 2018 by Jim Killock, executive director of the Open Rights Group, and Michael Veale, a lectur...
Tags: Google, Europe, UK, London, Advertising Tech, Tech, Ireland, Belgium, Data Protection, Tribunal, European Parliament, Adtech, Gdpr, Open Rights Group, Ico, University College


DoubleVerify, a specialist in brand safety, ad fraud and ad quality, raises $350M

Ad-based platforms can face a lot of heat from advertisers when they can’t control how and where their ads run: just look back to the ad boycott against Facebook earlier this year (or earlier boycotts against YouTube and others) as examples of when it all goes wrong. One of the ways this is getting addressed is with tech; and t oday, DoubleVerify, one of the companies that has been building tools to improve how those two interplay together, is announcing that it has closed a monster round of $...
Tags: Startups, TC, Facebook, Advertising Tech, Youtube, Funding, Advertising, US, Fidelity, Blackrock, Adtech, Providence, Misinformation, Mark, Company, PitchBook


Adtech Mini Hot Glue Gun With 10 Glue Sticks For Just $4.27 From Amazon

Adtech Mini Hot Glue Gun With 10 Glue Sticks For Just $4.27 From Amazon This was selling for $11.27 yesterday and is now the lowest price ever from Amazon. MULTI-TEMP HOT GLUE STICKS: AdTech 4” Crystal Clear Glue Sticks quickly bond to virtually any material in as little as 30 seconds. Length: 4 inches, Diameter: […]
Tags: Amazon, Deals, Adtech, Adtech Mini Hot Glue, Crystal Clear Glue Sticks


Adtech's bogeymen are tracking everything - even your web visits to mental health charities, claim campaigners

So says Pro Privacy after automatedly gazing at 82,000 sites British charities are sharing information about people visiting their websites with adtech data brokers, according to a report.…
Tags: Software, Adtech


As it awaits its US fate, TikTok doubles down on its revenue funnel with marketing partners

There’s a big question mark hanging over the future of TikTok right now, in the form of what exactly will happen to its US business come September 20, when President Trump said he plans to shut down the Chinese-owned app over security concerns. But in the meantime, it seems to be business as usual for the app. Today, TikTok — which has 100 million users in the US — announced a slate of marketing partners to help brands create and measure the impact of campaigns on the app. The company, owned ...
Tags: Social, TC, Facebook, Instagram, Advertising Tech, China, Marketing, US, Tech, Snapchat, Ugc, Adtech, Sprinklr, Trump, Tommy, Martech


Facebook threatens to block news sharing in Australia as it lobbies against revenue share law

Adtech giant and self-styled ‘free speech champion’, Facebook, has threatened to pull the plug on the public sharing of news content on Facebook and Instagram in Australia. The aggressive threat is Facebook’s attempt to lobby against a government plan that will require it and Google to share revenue with regional news media to recompense publishers for distributing and monetizing professionally produced content on their platforms. Consultation on a draft of the mandatory code — which Australi...
Tags: Google, Facebook, Europe, Instagram, Australia, France, Tech, Eu, Silicon Valley, Google News, Sacha Baron Cohen, Adtech, Google Facebook, ACCC, University of Canberra, Competition and Consumer Commission ACCC


Cosmose, a platform that analyzes foot traffic in physical stores, gets $15 million Series A

Cosmose, a platform that tracks foot traffic in brick-and-mortar stores to help companies predict customer behavior, announced today it has raised a $15 million Series A. The round was by Tiga Investments, with participation from returning investors OTB Ventures and TDJ Pitango, who co-led Cosmose’s seed round last year. The company said its valuation is now more than $100 million. The Series A will be used for product development and geographic expansion, starting with Southeast Asian markets t...
Tags: Fundings & Exits, Startups, TC, Asia, Hong Kong, Europe, Japan, China, Tech, Middle East, Poland, Lvmh, Warsaw, Adtech, Targeted Advertising, Brick-and-mortar


Aqfer and Molecula Partner to Offer New AdTech Solution

Innovative Big Data Technologies Provide Faster, More Scalable, and More Cost-Effective Ad Delivery and Analysis for Digital Marketers; partners to host webinar that explores the impact of real-time data analysis for ad/marketing agencies NEW YORK, NY and AUSTIN, TX — Aqfer, a data-centric marketing architecture platform designed to help digital marketers bring marketing and advertising […] The post Aqfer and Molecula Partner to Offer New AdTech Solution appeared first on Ad Tech Daily.
Tags: New York, Featured, Advertising, Press Releases, Adtech, Online Media, Digital Marketing, Ad & Media Strategies, Molecula, Advertising Data, Aqfer, Marketing Architecture, Molecula Partner, Analysis for Digital Marketers


Adtech salaries revealed: How much Roku, Xandr, and others pay employees, from software engineers to product managers

The advertising-technology industry hires internationally for many technical roles including engineering and product management. The Trade Desk and Roku — two of the largest firms that employ adtech staff — have market caps that exceed ad agency holding companies Publicis, Omnicom, and Interpublic Group. Business Insider analyzed the US Office of Foreign Labor Certification's 2019 disclosure data for six big adtech firms: Xandr, MediaMath, Amobee, Magnite, Roku, and The Trade Desk to see how m...
Tags: Google, Amazon, Facebook, New York, US, Trends, Linkedin, Netflix, Roku, DSP, AppNexus, Adtech, Singtel, Mediamath, AT T, Omnicom