Posts filtered by tags: Advertiser Perceptions[x]


 

Amazon Threatens Digital Advertising Duopoly, Finds Nanigans Survey

Advertisers are shifting more of their budgets to Amazon, but express concerns about data access and competition BOSTON — Nanigans, the leader in performance advertising software, announced results from its latest survey conducted by Advertiser Perceptions. Based on responses from 100 digital advertising decision-makers at retail companies generating at least $50 million in online sales […] The post Amazon Threatens Digital Advertising Duopoly, Finds Nanigans Survey appeared first on Ad Tech Dai...
Tags: Amazon, Featured, Boston, Advertising, Press Releases, Nanigans, Online Media, Ad & Media Strategies, Advertising Reports and Studies, Digital Intelligence, Performance Advertising, Advertiser Perceptions, Amazon Threatens Digital Advertising Duopoly, Advertiser Perceptions Based, Amazon Threatens Digital


New Trusted Media Brands Survey Finds Marketers Plan to Increase Investment in Publisher Created Branded Video

Digital decision-makers believe publishers more effective in creating and connecting branded video content with consumers NEW YORK, NY – Trusted Media Brands unveiled results from its newest study with Advertiser Perceptions exploring the future of digital video, which revealed that marketers plan to increase spending for branded video created by publishers versus traditional formats such […] The post New Trusted Media Brands Survey Finds Marketers Plan to Increase Investment in Publisher Create...
Tags: Advertising, Video Ads, Press Releases, Trusted Media Brands, Ad & Media Strategies, Ads by Creative, Ads Taxonomy, Advertising Reports and Studies, Digital Intelligence, Advertiser Perceptions, Branded Video, Digital Video Outlook, NEW YORK NY Trusted Media Brands


Advertiser Survey Shows Upheaval in Industry

Hey, Martin Sorrell: Here's the good news. A new survey of hundreds of marketing executives by Advertiser Perceptions ranks WPP the best agency holding company.Now for the bad news. Accenture, Deloitte and IBM all made the top two quartiles in the digital portion of the survey and Ken Pearl, CEO of Advertiser Perceptions, says one in three respondents are considering kicking business to consulting firms' digital units. Additionally, 27 percent of marketers surveyed say the use Facebook and Googl...
Tags: Google, Facebook, Advertising, Ibm, WPP, Pearl, Martin Sorrell, Lindsay Stein, Accenture Deloitte, Advertiser Perceptions, Ken Pearl, Right Ad Agency


Brand-Safe Content Drives Return on Investment According to New Findings from Trusted Media Brands Survey

91 percent of marketers and their agencies take steps to address brand safety NEW YORK – Trusted Media Brands and Advertiser Perceptions released a new survey on the key issues facing marketers, which revealed that brand safety has become a mandatory, driving factor in marketing campaign decision-making. “Performance measurement is emerging for both marketers and agencies […] The post Brand-Safe Content Drives Return on Investment According to New Findings from Trusted Media Brands Survey appear...
Tags: Advertising, Press Releases, Digital Marketing, Trusted Media Brands, Ad & Media Strategies, Advertising Reports and Studies, Digital Intelligence, Programmatic Advertising, Brand Safety, Advertiser Perceptions, Performance Measurement, NEW YORK Trusted Media Brands