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Insider Advertising: Supply-chain woes pull Christmas ads forward

Hi, welcome back to Insider Advertising. I'm Lara O'Reilly, Insider's media and advertising editor. Before we begin, some news: This is the last edition before our newsletter goes on hiatus.Thank you so much for reading. While we're on our brief pause, you can keep up with me on Twitter @larakiara or you can also send your feedback and tips to [email protected] And to get "Insider Exclusives," our email alerts - sign up here by topic.Insider will be in touch soon with some new...
Tags: Amazon, Facebook, New York, Pinterest, Adobe, Advertising, Christmas, US, Trends, Paypal, Roku, Starbucks, American Eagle, Klarna, Intrepid Travel, Afp


Prada Dresses European Buildings to Promote Latest Collection

Not content with clothing Europe's elite, Italian luxury fashion brand Prada has turned to "dressing" some of the most iconic buildings across Europe's most famous cities to promote its latest collection. Buildings in Milan, Paris, Amsterdam and London have been painted and dressed with the Prada brand over the last month in conjunction with Milan...
Tags: Europe, London, Advertising, Prada, Out Of Home, Fashion & Apparel, Prada Dresses European Buildings, Milan Paris Amsterdam


Five Relationship Questions to Apply to Fix the Client-Agency Dynamic

When it comes to the client briefing process, we are in a place where, according to the IPA, one partner in the client-agency relationship thinks they're getting it right 80% of the time and the other partner thinks they're getting it right ... only 10% of the time. In romantic relationships, that sort of imbalance...
Tags: Advertising, Creative, Strategy, IPA


Azerion’s Inskin Media and PubGalaxy Acquisitions Extend Its European Presence

As it aims to build an advertising alternative to Google and Facebook, digital entertainment and media platform Azerion has announced the acquisition of digital advertising company Inskin Media and PubGalaxy as it expands its European growth aspirations. The deals are the latest acquisitions to follow the company raising $242 million (200 million Euros) through a...
Tags: Google, Facebook, Advertising, Mergers & Acquisitions, Ad Tech, Inskin Media, Azerion


Kroger Unveils a Private Marketplace With First-Party Targeting

Grocery chain Kroger announced the launch of a private programmatic advertising marketplace that will help further monetize its first-party data. The Kroger Private Marketplace will allow agencies and brands to apply Kroger data to programmatic campaigns. And there's a lot of data to be had--the retailer serves 60 million U.S. households each year. Meanwhile, agencies...
Tags: Advertising, Ad Tech, Kroger, Retailing


This Self-Serve Ad Platform Will Help Publishers Guard Against Margin-Shaving

This morning the American Cities Business Journal, a countrywide network of 44 newsweeklies, announced the launch of its newest software product, Adbook Portal, an offering designed to help smaller publishers improve their profit margins by streamlining the ad management process. The platform, which was created in partnership with ad-tech firm FatTail, allows ACBJ and its...
Tags: Publishing, Advertising, ACBJ, American Cities Business Journal, Adbook Portal, FatTail


Will TikTok Users Scream When They Hear Ghostface?

Paramount Pictures and Spyglass Media Group are spooking TikTok users prior to the Jan. 14, 2022, release of the reboot of classic horror film Scream. The video creation platform rolled out a new text-to-speech option featuring Roger L. Jackson voicing the character of Ghostface. David Arquette and Drew Barrymore, stars of the original film in...
Tags: Advertising, Drew Barrymore, Paramount Pictures, Platforms, David Arquette, Social Pro Daily, Spyglass Media Group, Roger L Jackson


A New Initiative Aims to Fuel Better Visibility of Indigenous Communities in Stock Photos

At the height of the Covid-19 pandemic, many industries temporarily shut down while others boomed with unexpected demand. Stock photo and video companies became a key resource for many productions that could no longer schedule in-person shoots. This led the ongoing conversation around diversity in stock materials to reach new heights. In the latest effort...
Tags: Advertising, Diversity, Equity and Inclusion


Community Chest: Twitter Scoops Up Team From Chat App Sphere

The team behind Sphere, a free chat application on Android, iOS and the web created to "transform groups into vibrant communities," will be joining Twitter. The social network said roughly 20 employees--including co-founders Nick D'Aloisio and Tomas Halgas--will work out of its office in London with a focus on Communities, creators, direct messages and tweets....
Tags: London, Advertising, Mergers & Acquisitions, Nick D Aloisio, Social Pro Daily, Tomas Halgas


Merch Table: Shopify Integrated Into Spotify for Artists

Spotify for Artists and Shopify are teaming up on a virtual merch table. The integration of ecommerce platform Shopify into Spotify for Artists gives artists on the streaming platform the opportunity to grow revenue by connecting their Shopify store via Spotify for Artists, managing inventory and controlling which items are featured on their pages. Items...
Tags: Spotify, Advertising, Shopify, Social Pro Daily, Audio & Podcasting, Shopify Integrated Into Spotify


Netflix Employees Walk Out as Fallout From Dave Chappelle Special Continues

Employees at streaming giant Netflix walked out of the company's Los Angeles and New York offices Wednesday to demand more support of trans and non-binary employees who work at the company. The employee walk-out, which was also supported with a solidarity rally and through statements of support from organizations around the country and high-profile Hollywood...
Tags: New York, Advertising, Los Angeles, Netflix, Dave Chappelle, Streaming & OTT


Facebook Elevate Campaign Strives to Bring Awareness ‘To New Heights’

Facebook kicked off an on-platform campaign to back its Facebook Elevate initiative, which supports Black and Hispanic/Latinx business owners. The social network said the aim of "To New Heights" is to raise awareness of the free mentorships, resources and training available to those communities via Facebook Elevate. "To New Heights" consists of two main creative...
Tags: Facebook, Advertising, Diversity, New Heights, Social Pro Daily, Equity and Inclusion, Facebook Elevate, Facebook Elevate Campaign Strives, Facebook Elevate To New Heights


Amazon Muscles In On Google’s Turf With New Search Tool for Sellers

Soon, Amazon's roughly 1.5 million active third-party sellers--or at least those in its Brand Registry program--will have access to a search analytics dashboard for better insight into the performance of their products. The new dashboard will include both query and catalog performance. Query performance will provide insights into the search terms associated with products so...
Tags: Amazon, Ecommerce, Advertising, Amazon Muscles In On Google


Colleagues and Cancer: Do’s and Don’ts of Being a Supportive Co-Worker

Chances are, you have (or will have) a colleague who has been diagnosed with breast cancer. You might be starting your day in a team meeting or find yourself in the middle of presenting a campaign to a client, and suddenly you notice a colleague is not fully themselves. What do you do in those...
Tags: Advertising, Voice, Leadership & Talent


TikTok’s Campaign Lures Users With a Weird Story You Can Only Find on Its Platform

TikTok videos are sometimes so famous that you don't even need to be on TikTok to hear about them. That is the premise of the brand's new global campaign--the debut work from Publicis Groupe's Le Truc. The campaign centers around one of TikTok's most popular videos, in which a New York woman discovers an entire...
Tags: New York, Advertising, Platforms, Publicis Groupe, Ad of the Day


Facebook News Continues to Evolve as Its Second Anniversary Approaches

As the two-year anniversary of the debut of the stand-alone Facebook News tab approaches, the social network shared some updates on its progress and improvements to the product that being explored. Facebook News debuted in the U.S. Oct. 25, 2019, and it has since been rolled out in Australia, Germany and the U.K. The social...
Tags: Advertising, Platforms, Facebook News, Australia Germany, Social Pro Daily, Facebook News Continues


Dutchie Rebrands With Lofty Goals for the Future of Cannabis

Cannatech player Dutchie, a commerce platform for cannabis, was considered enough of a scrappy startup last winter to be featured at Adweek's Challenger Brand Summit, alongside buck-the-status-quo newcomers like Uncle Nearest, Dame and Imperfect Foods. But since then, the Oregon-based firm has landed two massive funding rounds--$200 million in March and $350 million last week--for...
Tags: Ecommerce, Oregon, Advertising, Beer, Adweek, Dutchie, Spirits & Cannabis, Cannatech


88rising on How Brands Can Authentically Boost Visibility for Asian and Asian American Artists

When Sean Miyashiro founded entertainment company 88rising in 2015, the goal was to not only spotlight burgeoning Asian and Asian American musical talent, but to provide management, video production and marketing resources to help them grow their respective audiences. It came at a time when the Western market was beginning to show a keen interest...
Tags: Advertising, Diversity, Sean Miyashiro, Equity and Inclusion


Poignant Facebook Campaign Positions Portal as a Connector of Generations

The power to connect families has been the focus of Facebook's video calling device "Portal" since the early days of the pandemic in 2020. It's one of the many tech platforms that has been helping people overcome the enforced physical restrictions experienced the world over. That focus continues in AMV BBDO's integrated campaign to promote...
Tags: Facebook, Technology, Advertising, AMV BBDO, Facebook Campaign Positions Portal


Navy Federal Credit Union, NHL Extend Their Partnership

Navy Federal Credit Union remains the official military appreciation partner of the National Hockey League following a multiyear extension of the partnership that began in 2018. The focus is on recognizing and supporting veterans and active-duty service members and their families at NHL tentpole events, during broadcasts and across the league's digital and social platforms....
Tags: Advertising, NHL, National Hockey League, Navy Federal Credit Union, Sports Marketing, Social Pro Daily, Navy Federal Credit Union NHL


Facebook Adds a New Tool for Group Administrators

Facebook expanded upon its crackdown on groups that violate its rules, adding to measures it put in place in March. The social network said Wednesday that all groups content from members who have broken its community standards elsewhere on the platform will be demoted, with the severity of these actions ramped up as more violations...
Tags: Facebook, Advertising, Platforms, Social Pro Daily, Facebook Adds a New Tool for Group Administrators


Facebook Updates Steps to Continue Adapting to Apple iOS 14.5+

Facebook detailed steps it is taking to improve the accuracy of its iOS 14.5+ campaign reporting following last month's estimate that, in aggregate, it had been underreporting iOS web conversions by approximately 15%. The social network updated its aggregated event measurement by enabling view-through attribution by default for newly created campaigns using web events. Vice...
Tags: Apple, Facebook, Advertising, Measurement, Social Pro Daily, Facebook Updates Steps


NielsenIQ and Qualtrics Announce New Partnership to Help Brands Drive Sustainable Growth

Combined reach and capabilities create one of the world’s most comprehensive brand experience solutions CHICAGO — NielsenIQ, the industry leader in global measurement and data analytics, and Qualtrics (NASDAQ: XM), the leader and creator of the Experience Management (XM) category, today announced a new partnership that will empower brand leaders to make smarter and faster […] The post NielsenIQ and Qualtrics Announce New Partnership to Help Brands Drive Sustainable Growth appeared first on Ad Te...
Tags: Advertising, Chicago, Press Releases, Qualtrics, Online Media, Data Analytics, Ad & Media Strategies, Digital Intelligence, Ad Products, Brand Management, Brand Health, Nielseniq, Qualtrics Announce New Partnership


How a Police Campaign Sparked an Uncomfortable Conversation to End Male Sexual Violence

[Sensitive content: This article discusses sexual assault and murder.] The film starts with a simple question. "Ever called a girl 'doll'?" a young man says, staring straight into the camera. Then other men appear on screen, asking questions that grow increasingly uncomfortable: "Ever stared at a woman on the bus?" "You ever guilt tripped her?...
Tags: Advertising


Messenger From Facebook: How to Use the Dune Chat Theme

Messenger From Facebook released a Dune chat theme that allows users to add a desert background to their conversations. When a user activates the Dune chat theme in a conversation, the conversation's emoji will automatically be updated to the new moon emoji. Our guide will show you how to use the Dune chat theme in...
Tags: Facebook, Advertising, Social Pro Daily, Chat & Messaging


Apple and Amazon Lead Global Brand Value Research While Tesla Has Greatest Momentum

The world's business sectors have experienced dramatic shifts over the last 18 months, which is exemplified in the latest Interbrand Best Global Brands research for the year, in which Apple has been named the world's most valuable brand, beating out Amazon, Microsoft, Google and Samsung, among many others. Perhaps more than ever before, the world...
Tags: Apple, Advertising, Samsung, Retailing, Brand Purpose, Interbrand Best Global Brands, Amazon Microsoft Google, Business of Marketing, Amazon Lead Global Brand Value Research


Google Pixel 6 Smartphone Sports Quick Tap to Snap Feature

Snap Inc. CEO Evan Spiegel unveiled the new Quick Tap to Snap feature for Google's Pixel 6 smartphone at the tech giant's Pixel Fall Launch event Tuesday. The partnership marks the first time Snap has created a camera mode version of Snapchat that is accessible directly from the lock screen of a smartphone, and it...
Tags: Google, Advertising, Snapchat, Evan Spiegel, Pixel, Platforms, Google Pixel, Snap Inc, Social Pro Daily


Taboo Categories, Like Pooping, Inspire Tushy Founder to Innovate

You've heard of experiential marketing ... but what if you add the theme of mystery? A play on the human instinct to solve problems is just what makes bidet and toiletries company Tushy a creative disruptor, not only in their unique category but the entire industry. Pull up your Marketing 101 books, and flush them...
Tags: Ecommerce, Advertising, Social Commerce, Content Strategy, Innovators, Digital Storytelling, Experiential, Creative Disruption


Mark Evans Named Fox Sports Ad Sales Chief as Seth Winter Sets Retirement

Fox Sports has a new ad sales chief: Mark Evans has been named evp of ad sales for Fox Sports. He'll be stepping in for Seth Winter, who will retire in February, after spending more than 40 years in ad sales. In the role, Evans will oversee all ad sales for Fox, FS1, FS2, Fox...
Tags: Advertising, Seth Winter, Super Bowl, Evans, Mark Evans, Fox Sports, Sports Marketing, Programming & Performance


Snap Details New Slate of Snap Originals

Snap Inc. introduced a slate of new Snap Originals this week. The company wrote in a blog post, "From honest conversations on mental health, to inspiring stories of loved ones reunited after a time of distance and isolation, Snap Originals speak to the issues most important to the Snapchat Generation. We're also continuing to expand...
Tags: Advertising, Platforms, Snap Inc, Social Pro Daily, Snap Originals