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NBCUniversal Surpasses Rio’s $1.2 Billion Advertising Haul for Tokyo Olympics

NBCUniversal has been quiet about its Tokyo Olympics ad sales efforts since the Games were postponed in March 2020 due to Covid-19. But exactly a month before the Opening Ceremony, the company is finally sharing some more details about its Summer Games advertising revenue. While the company isn't yet releasing a specific revenue number, execs...
Tags: Advertising, Nbcuniversal, Tokyo, TV Upfronts, Sports Marketing, Programming & Performance, NBCUniversal Surpasses Rio

Can Retailers Keep Up With the Prime Day Juggernaut?

Amazon's seventh annual Prime Day helped generate $5.4 billion in online shopping sales for the retail industry on Day 2 for a total of more than $11 billion for the 48-hour event. That's according to data from Adobe's Digital Economy Index. It also puts Prime Day 2021 in the pantheon of marquis shopping dates like...
Tags: Amazon, Advertising

UPS and J Balvin Are Amplifying Latinx-Owned Businesses With a Musical TikTok Challenge

The pandemic has disproportionately impacted marginalized communities, both in health and in business. In the Latinx community, the financial impact is especially pronounced: Per recent data analysis, 32% of Latinx-owned small businesses permanently shuttered during the first month of lockdown. Now, 5 million Latinos are at risk of bankruptcy. That's why UPS is partnering with...
Tags: Advertising, Diversity, UPS, Latinx, Equity and Inclusion

Ryan Reynolds’ Maximum Effort Marketing Has Been Acquired by Performance TV Platform MNTN

Ryan Reynolds has sold his creative agency. Maximum Effort Marketing, the creative powerhouse behind viral ads like dating platform Match's fiery "Match Made in Hell" and all of the recent advertising work for the Reynolds-owned Mint Mobile and Aviation American Gin, has been acquired by performance TV platform MNTN (pronounced "mountain"). Under the deal, Maximum...
Tags: Advertising, Ryan Reynolds, Reynolds, MNTN

GB News Dragged Brands Into the Culture Wars. Here’s What Marketers Should Do Next

The launch of Britain's latest news broadcaster GB News has certainly divided opinion. To some, it is a center-right TV startup that gives voice to the ignored. To others, it is a dangerous alt-right attack dog looking to further divide the nation. To advertisers, which have faced very public calls from pressure groups to boycott...
Tags: Advertising, Britain, Voice, GB News

New Study From thredUP Shows Secondhand Clothing Is Displacing Fast Fashion

A year of living in a pandemic caused a shift in consumer behavior across industries. Predictions came mid-last year that sustainable clothing categories, particularly resale, would see a significant increase while shoppers looked to both sell their old items sitting at home and save money when buying new ones. Now, online consignment and thrift store...
Tags: Advertising, Sustainability, Fashion & Apparel

Portland Embarks on the Tough Challenge of Welcoming Tourists

Although every part of the country experienced some form of political tension last year, Portland, Ore. was one of the cities that experienced massive turbulence. Protests were sparked by the murder of George Floyd, which fueled the Black Lives Matter movement that then reverberated throughout the entire city--all in the middle of a global pandemic....
Tags: Advertising, Portland Ore, George Floyd, Portland Embarks

Twitter Begins Taking Applications for Early Testers of Ticketed Spaces, Super Follows

Twitter began accepting applications for two monetization features it previewed earlier this year: Ticketed Spaces and Super Follows. The social network introduced Ticketed Spaces in May as a way for hosts of Twitter Spaces audio sessions to monetize their efforts. Hosts can set ticket prices at $1 to $999 and set the number of available...
Tags: Advertising, Platforms, Social Pro Daily, Twitter Spaces

When Returning to the Office, Keep Some of Those Work-From-Home Elements Alive

Editor's note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek's community of high-level experts. Today, Evelyn Rusli--co-founder, president and CMO of Yumi--surveys her network of brand marketers on their own pathways back to the office. With back-to-work-ish upon us, many companies are hurriedly drafting their...
Tags: Advertising, CMO, Adweek, Yumi, Evelyn Rusli, Columnist Network

Snapchatters Are Even More Over the Pandemic Than Non-Snapchatters

People are excited about vaccines being distributed, pandemic restrictions being lifted and normal activities resuming--Snapchatters even more so than others. Snap Inc. shared new data from GroupSolver, which found that Snapchatters are outpacing non-Snapchatters in post-pandemic activities including eating at restaurants (45% versus 41%), shopping in-person (40% versus 29%), attending movies or plays (37% versus...
Tags: Advertising, Snap Inc, Social Pro Daily, Coronavirus

Twitter: How to Share a Tweet to Instagram Stories on iOS

Twitter introduced the ability for iOS users to share tweets directly from the Twitter mobile application to Instagram Stories. Previously, this could only be done by taking a screenshot of a tweet and uploading it to the photo- and video-sharing platform. Here's how to share a tweet from the Twitter app to Instagram Stories on...
Tags: Twitter, Advertising, Platforms, Social Pro Daily, Instagram Stories Previously

Lil Nas X, Asics and Tinder Win Grand Prix Lions in Entertainment at Cannes

Not only is Lil Nas X a pop culture phenomenon and a Grammy winner, he can now add Cannes Lions Grand Prix winner to his growing list of accomplishments, as the artist took one of the top prizes in the Entertainment Lions for Music category at this year's awards. Lil Nas X's "Old Town Road"...
Tags: Advertising, Cannes, Cannes Lions, Entertainment Lions

Workplace From Facebook Reveals Several Updates, New Features

Enterprise platform Workplace From Facebook used its Transform North America virtual event to share several new features and product updates. The question-and-answer experience for live videos was enhanced with new comments and question filters to ensure that hosts don't miss questions and enable everyone to follow the conversation. Workplace From Facebook The platform will introduce...
Tags: Facebook, Advertising, North America, Platforms, Social Pro Daily

UK Advertising Is All-In for a More Inclusive Industry

The past year has seen issues of inclusion take center stage. As a mirror of our society, it is important that the global advertising industry joins together to see whether we truly reflect the world around us and, if not, what can we do to bring about change. On June 10, the Advertising Association, Incorporated...
Tags: UK, Advertising, Diversity, Voice, Equity and Inclusion

Mexican Association to Help Children with Cancer: War

Millions of children wage a war on childhood cancer. To create consciousness of their daily fight, we use words related to their treatment and highlight some syllables to ambient the effects of a real war. Now you are ready to listen a part of their war. Video of AMANC - WAR - AGENCIA OROZCO
Tags: Advertising, Mexican Association

Tampa Bay Buccaneers’ Assistant Defensive Line Coach on What it Takes to Win a Super Bowl

Inspired by our coveted award by the same name, Adweek presents a new livestream video series hosted by Chief Content Officer Lisa Granatstein. The Most Powerful Women in Sports, exclusively available to Adweek+ subscribers, celebrates the female power players in the sports world. The biweekly series will deliver life lessons, motivation and growth, with a...
Tags: Advertising, Adweek, Tampa Bay Buccaneers, Premium, Women In Sports, Sports Marketing, Lisa Granatstein

The Human Rights Foundation: Uncomfortable Truth

The Human Rights Foundation hijacked Yeezy ads to boost awareness of forced labor in China. If you were in New York this week, you no doubt saw posters, newspaper ads, and projections plastering the streets, showcasing a light blue puffer jacket, isolated against a white backdrop with nothing but a QR code to accompany it. A self-assertive announcement of the arrival of the first item in the collaboration between Kanye...
Tags: New York, China, Advertising, Kanye West, Kanye, Human Rights Foundation, HRF, Human Rights Foundation HRF

H&M: We Are

Video of H&M | We Are
Tags: Advertising

McDonald's: Happy Brainfood

For every Happy Meal, there is a book for children as an alternative to the classic Happy Meal Toys. In this respect, McDonald's is one of the largest retailers of children's books in Austria. mcd_happybrainfood_resized.jpg  
Tags: Advertising, Austria, McDonald

Weber: The Gecko Man

Tags: Advertising, Weber

ACT Health Promotion: New product, old problems

With World No Tobacco Day, on May 31st, the 1121 agency carried out a campaign warning of the dangers of electronic cigarettes, steam, the so-called vapes. A full-page newspaper ad campaign and social media posts mimic old layouts from early 20th century advertising campaigns, conveying the concept that the product is new, or at least looks new, but the tricks to hook people are not the s...
Tags: Advertising

Wayfair Is Reminding Consumers to Celebrate Their Homes by Redesigning Them Online

Wayfair is reminding consumers if they really want to make their house feel like a home, they should redecorate their toddler's room, bathe their newborn in the kitchen sink and order a new sofa via the Wayfair app for their dog as they bark back in approval. Top Line The ecommerce platform has rolled out...
Tags: Ecommerce, Advertising, Briefly

Highly Visual and Deeply Relatable, ‘Womb Stories’ Wins Film Craft Grand Prix at Cannes

After dominating this season's ad awards programs like The One Show and taking home a Health Grand Prix on the first day of this year's all-virtual Cannes Lions, "Womb Stories" continues its streak today by claiming top honors in Cannes' Film Craft Lions. While the Film Lions, to be announced Friday, honor cinematic branded storytelling...
Tags: Advertising, Cannes, Cannes Lions, Digital Storytelling, Film Lions, Cannes Lions Womb Stories, Cannes Film Craft Lions

Department of Justice Northern Ireland: Ending the harm

Illegal money lending is a plight in communities across Northern Ireland. Paramilitary organisations, criminal gangs that have emerged from the legacy of the Northern Ireland conflict, target people when they are at their most vulnerable. The campaign was developed for the Northern Ireland Executive by Ardmore, and seeks to raise awareness of the devastating impact this hidden crime has on victims and to make sure people and families who are affected know where they can find a...
Tags: Advertising, Northern Ireland, Ardmore, Justice Northern Ireland

Undertone Launches the Uplift Collective, a Curated Media Network that Connects Minority-Owned and Underrepresented Publishers with Likeminded, Committed Advertisers

The Uplift Collective provides underrepresented publishers with opportunities for increased awareness and revenue, while empowering advertisers to make meaningful media buys NEW YORK — Undertone, the leader in data-driven, intelligent high impact campaigns, today announced the launch of its newest initiative, the Uplift Collective. The trailblazing network is designed to connect Undertone’s collection of minority, […] The post Undertone Launches the Uplift Collective, a Curated Media Network tha...
Tags: New York, Advertising, Press Releases, Undertone, Online Media, Media Buying, Ad & Media Strategies, Online Content Publishers, Monetization Strategy, Uplift Collective, Uplift Collective a Curated Media Network, Likeminded Committed Advertisers

Hasbro: Daaaaad!

Dads. They fix everything. Every toy, every device, every kids’ or adults’ car. E-V-E-R-Y-T-H-I-N-G. To celebrate their well-deserved Father’s Day, we created two print ads based on this non-negotiable insight. So, we may not have needed our dads to assemble these print ads, but we need them and we thank them for assembling everything else. super_daddy_glue_epilogi_eng-01.jpg ...
Tags: Advertising, Hasbro

Progressive: Alan's Happy Place

Alan's daydream takes him from the classroom to the cabin.​ In Alan pictures himself travelling on his motorcycle, boat and in his RV all to get to a remote cabin, only to find the rest of the team in the very same escape. Naturally, Flo is the only one who finds the lecture interesting.
Tags: Advertising, FLO, Alan, Happy Place

Dove’s Pandemic Campaign Scores Cannes Industry Craft Grand Prix

Dove's tribute to health workers during the pandemic took home its second Cannes Grand Prix this week. The Unilever brand's "Courage is Beautiful" campaign, which was tipped to win big at the festival, received the Industry Craft Grand Prix. It also won gold in the category. The work, which ran last year early on in...
Tags: Advertising, Unilever, Cannes Lions, Cannes Grand Prix

Québec City Tourism: Let’s enjoy Québec City while they can't

Québec City, Canada, draws thousands of international tourists every year. This year, however, they have to stay home. With a 61.3% drop in traffic in 2020,1 Québec City Tourism (QCT) is inviting all Quebecers to visit instead, in a local tourism campaign driven by documentary content. Shot in locations around the world, the videos feature people who had to cancel their plans to visit the city. ...
Tags: Advertising, Quebec City, Quebec City Canada

Epic Games’ ‘Astronomical’ Travis Scott Event Wins Cannes Digital Craft Grand Prix

For anyone who has witnessed Travis Scott virtually tower over Fortnite's Sweaty Sands Beach while jamming to "Sicko Mode", this year's Digital Craft winner may not come as a surprise. Epic Games and the megastar made a serious splash in April of 2020 with "Astronomical" and as of Wednesday morning's Cannes ceremony, the game developer...
Tags: Advertising, Cannes, Cannes Lions, Travis Scott, Fortnite, Sweaty Sands Beach