Posts filtered by tags:  advertising[x]


Updating your LinkedIn. During a Pandemic.

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Tags: Advertising

Christie Refugee Welcome Centre - Reverse rant / Don Cherry (2020) :30 (Canada)

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Tags: Advertising, Canada, Christie Refugee Welcome Centre Reverse

The One Club Offers Free COVID-19 Jobs Board to help global industry during pandemic

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Tags: Advertising, Jobs Board

Audi changed the color of its logo to support healthcare workers.

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Tags: Advertising, Audi

200 brands modified their logo to encourage social distancing

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Tags: Advertising

Thrive wants you to know you can still get your weed delivered

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Tags: Advertising

Silent London: The Sound of our Isolated Capital

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Tags: London, Advertising

Walmart Employees Are Featured in New Spot Set to Enduring Song ‘Lean on Me’

A new Walmart ad begins airing today featuring its employees singing Bill Withers' 1972 classic "Lean on Me" as a message of hope during the coronavirus pandemic. Walmart said it recently became aware of a video posted by one of its stores in Paris, Ill. with employees singing the song. This Facebook video from the...
Tags: Facebook, Advertising, Walmart, Coronavirus, Paris Ill

Industry reacts to Cannes Lions cancellation

An ad ecosystem built around the Lions prepares for a year without awards.
Tags: Advertising, Cannes Lions, Lions

Luckie Helps Regions Bank Shift Ad Buy To Instead Support Food Banks

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Tags: Advertising, Luckie Helps Regions Bank

Big Brands Make Creative Adjustments During COVID-19 Pandemic

The COVID-19 pandemic is altering the business landscape in dramatic ways. The retail sector is CLOSED, except for grocery stores, and restaurants that offer takeout or delivery. Airlines and hotels are operating on the thinnest of ice with next to no revenue. Millions of people are now working from home, and so on. Brand advertising […] The post Big Brands Make Creative Adjustments During COVID-19 Pandemic appeared first on Adpulp.
Tags: Advertising, Creative Review, COVID-19

FIAT: Fiat 500 by Bulgari, Armani and Kartell

Fiat is going ‘All In’ with a stunning new worldwide campaign to promote the launch of its first-ever electric car. Endorsed by Leonardo DiCaprio, who has spent the last 20 years fighting climate change and defending biodiversity, Fiat’s new mission is to invite everyone to champion more sustainable living. To support this cause, the car manufacturer has not only launched a new fully-e...
Tags: UK, Advertising, US, Leonardo Dicaprio, Fiat, Leo Burnett, Federico, Bulgari, Kartell, Leonardo DiCaprio Foundation, Bulgari Armani, Federico Mazzarisi, Michele Brandstetter, Renato Alfarano, Paolo Monzeglio

surfing on the same idea / Une idée ressortie de la poubelle?

THE ORIGINAL? Matta x Surfrider Foundation – 2016 Click on image to enlarge Upcycle Surfboard – Watch the Case Study Agency : Unknown (Portugal) LESS ORIGINAL MEO x Rip-Curl – 2020 Click on image to enlarge Unwanted-Shapes – Watch the case study Agency : Partners Dentsu Lisbon (Portugal) [Author: Joe La Pompe]
Tags: Social, Advertising, Environmental, Pollution, Portugal, Recycle, Surf, Waste, Non-profit, Matta, Recycled, Direct Marketing, Upcycled, Surfboard, Upcycle, Lisbon Portugal

Watch the newest commercials on TV from Taco Bell, Jack in the Box, Fiat Chrysler and more

Jack in the Box’s Jack wants you to #StayInTheBox.
Tags: Advertising, Jack, Fiat Chrysler, Taco Bell Jack

COVID-19 threatens to accelerate ad tech consolidation in second quarter

The ad tech supply chain will come under considerable pressure in the coming weeks as brands scale back ad spend significantly.
Tags: Advertising

Opinion: Canceling Cannes Lions is a missed opportunity

Ditch the event, but keep the awards, argues McKinney CEO Joe Maglio.  
Tags: Advertising, Cannes Lions, McKinney

Amazon Is Reportedly Delaying Prime Day Until August Due to COVID-19

Amazon is reportedly postponing its summer blowout sales event, Prime Day, until at least August due to the ongoing coronavirus crisis. According to internal Amazon executive meeting notes obtained by Reuters, pushing back Prime Day by about two months could result in a $100 million loss from the roughly 5 million devices it may now...
Tags: Amazon, General, Advertising, Reuters, Coronavirus

Opinion: Hard news may seem unsafe but advertisers can win with a balanced approach

With data-driven guardrails in place, brands can capitalize on the billions of impressions currently being served against stressful, but captivating, news content.
Tags: Advertising

Top 'how to' search terms for March show a changed world

'How to Zoom' and 'how to make hand sanitizer' among top queries.
Tags: Advertising

Pandora Creates Zoom Backgrounds Based on Drake’s ‘Toosie Slide’

The new single from Drake, "Toosie Slide," topped 1 million streams on Pandora in 12 hours, and the streaming service celebrated by releasing several Zoom backgrounds related to the song. Pandora Pandora Pandora Pandora Zoom users can click the arrow next to Stop Video and select Choose Virtual Background, or go to Video Settings and...
Tags: Advertising, Pandora, Drake, Social Pro Daily, Drake Toosie Slide, Pandora Pandora Pandora Pandora

Opinion: 5 ideas for leading from your living room

The tone to strike with our teams during the crisis is one of optimism balanced with realism.
Tags: Advertising

Everlane Workers Were Laid Off at a Busy Time—and Days After Asking for Union Recognition

For the past few weeks, news of staff cuts in the retail sector has been nearly constant, with Sephora laying off its part-time workers while brands including Macy's and Bed, Bath & Beyond furloughing employees in the midst of the coronavirus pandemic. But even among that onslaught, the news that Everlane had laid off the...
Tags: General, Advertising, Sephora, Everlane, Macy, Union Recognition

With Rent Due, Leases Don’t Give Retailers and Restaurants an Easy Out

For retailers and restaurants opting to not pay rent to their landlords, contractual language in their lease agreements is not likely to provide much relief, according to industry sources who asked for anonymity due to the sensitive nature of negotiations. A number of chains are struggling to pay their bills because their locations are shuttered...
Tags: Advertising, Data & Insights

G/O Media Lays Off 14 People

G/O Media laid off 14 people--less than 5% of its staff--today in what it characterized as a "small restructuring." The decision was made amid circumstances caused by the coronavirus, according to G/O, which runs several prominent digital news and entertainment publications including Gizmodo, Kotaku, Jalopnik, Deadspin and Lifehacker. The pandemic has destroyed media companies' event...
Tags: Advertising, Publishers & Platforms, Gizmodo Kotaku Jalopnik Deadspin

Facebook Shares Safety and Security Tips for Users Working From Home

Facebook shared some safety and security tips for the throngs of users who are working from home due to the coronavirus pandemic. The social network reminded users that they should not use the same password on Facebook as they do on other platforms and sites, and that their passwords should be hard to guess and...
Tags: Facebook, Advertising, Social Pro Daily, Coronavirus, Facebook Shares Safety and Security Tips

Welly’s Eric Ryan Says Coronavirus Will Alter People’s Relationship With Health Brands

Among the many common household items presently seeing a boost in demand during the coronavirus outbreak, from hand sanitizer to toilet paper, are bandages and first aid kits. In the four-week period ending March 28, year-over-year sales of bandages were up 24%, while first aid kits increased 119%, according to data from Nielsen. For Welly,...
Tags: Advertising, Nielsen, CPG, Welly, Eric Ryan

Sojern Lays Off 50% of Staff as Coronavirus Cuts Through the Travel Industry

Sojern, an ad-tech firm servicing travel companies, has laid off about half its staff of about 600 employees due to financial instability caused by the coronavirus pandemic, multiple sources have told Adweek. The company confirmed the layoffs to Adweek, but did not provide further comment as to the exact extent of the cuts. "We've had...
Tags: Advertising, Adweek, Ad Tech & Mar Tech, Coronavirus

Apple Could Soon Start Running Search Ads Outside of the App Store

Apple recently updated its Search Ads Campaign Management API, suggesting it's opening up ad inventory in other owned-and-operated search channels outside of the App Store. Advertisers have solely relied on Apple's Search Ads API to launch campaigns in the App Store. But now, Apple has added two new parameters to the API, likely meaning advertisers...
Tags: Apple, Advertising, Ad Tech & Mar Tech

A virtual influencer is helping to drive donations in WHO's new COVID-19 campaign

Influencers, like the digital creation Knox Frost, are using #Covid19Fund across social channels to drum up support.
Tags: Advertising, Knox Frost

Twitter Details Several Networks of Accounts Removed for Coordinated Inauthentic Behavior

Twitter provided details on a host of networks of accounts that were removed from its platform for distinct coordinated inauthentic behavior associated with five countries: Egypt, Honduras, Indonesia, Saudi Arabia and Serbia. The social network shared the information in a series of tweets. Twitter removed 2,541 accounts in Egypt-based network El Fagr for amplifying messaging...
Tags: Advertising, Egypt, Serbia, Social Pro Daily, Egypt Honduras Indonesia Saudi Arabia