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Walmart's advertising business is rattling agencies

Hi! Welcome to the Insider Advertising daily for October 30. I'm Lauren Johnson, a senior advertising reporter at Business Insider. Subscribe here to get this newsletter in your inbox every weekday. Send me feedback or tips at [email protected]'s news: Walmart rattles agencies, WPP hires McKinsey for five-year plan, and CEOs field investor questions about influencers. Walmart president and CEO Doug McMillon Rick T. Wilking/Getty Images Walmart is trying to build a big...
Tags: Media, Advertising, Marketing, Trends, Walmart, David, Biden, American Eagle, Influencer Marketing, WPP, Trump, Mckinsey, Reuters, Kohl, Amazon Read, Advertising Agencies


Advertiser Boycott Had Little Effect on Facebook’s Q3 2020 Revenue, Which Rose 22%

Whatever effect the monthlong boycott of advertising on Facebook in July by dozens of large brands may have had on the company's third quarter revenue in 2020 was offset by the pandemic-induced shift to ecommerce by many businesses, as Facebook reported strong financial results Thursday after market close. Third-quarter revenue of $21.47 billion--all but $249...
Tags: Facebook, Advertising, Platforms


Exaggerated Emotions and Original Audio Lead to More Effective TikTok Ads, Report Finds

While TikTok has seen explosive growth among homebound new users during the pandemic, the juggernaut social platform still remains uncharted territory for many marketers. A new report from creative analytics platform VidMob aims to give advertisers a sense of how to best fit in with the cultural nuances and preferences of the app's Gen Z-...
Tags: Advertising, Platforms, Tiktok


Asia Pacific indie agency Special Group opens in the U.S. with creative vet William Gelner at the helm

Announcement of former 180, BBH and Engine leader's arrival comes on the heels of the agency’s Star Wars-Star Trek face-off for Uber Eats.
Tags: Advertising, Asia Pacific, BBH, Star Wars Star Trek, William Gelner, Special Group


Just Days Before the Election, Facebook’s Political Ads System Still Isn’t Fully Fixed

Two days after a bug ravaged Facebook's political ads system, some advertisers are still seeing their ads deactivated. Political ad buyers and operatives who bought these ads to run in the final week of a contentious election cycle have lost money and, more importantly, time. If Tuesday had gone as planned, Facebook's blockade against all...
Tags: Facebook, Politics, General, Advertising, Platforms, Election Facebook


Cruise Lines Tout Deals Even Though It’s Still Not Clear When They’ll Sail

Norwegian Cruise Line can't tell travelers when its ships will resume sailing in North America, but when they do, drinks are on the house. Kids? Bring 'em for free. Worried about airfare? They'll take care of it. It's all part of the brand's Free at Sea promotion, a bundle of freebies and discounts aimed to...
Tags: Travel, General, Advertising, North America, Cruise Lines, Coronavirus


Burger King France Is Inviting Trick-or-Treaters to Dress Up Their Cars for a Discount

While dressing up and making rounds in the neighborhood for candy may not be safe this year, Burger King France is encouraging customers to step on the gas and knock on their local drive-thru's door instead. As part of its Whoppeuuur Drive campaign, customers can deck out their wheels on Halloween and visit the restaurant...
Tags: France, Advertising, Food & Beverage, Burger King France, Whoppeuuur Drive


Netflix raises U.S. subscription price in sign of confidence

Streaming giant raises fees for HD and 4K tiers—not entry level.
Tags: Advertising, Netflix


Netflix Hikes US Prices Following Pandemic-Fueled Subscriber Surge

Streaming giant Netflix is raising its prices in the U.S. The service will increase the cost of its standard plan by $1 from $13 a month to $14 a month. Its premium tier will cost $2 more a month, going from $16 a month to $18 a month. The service's basic plan will remain priced...
Tags: Advertising, US, Netflix, Streaming & OTT


How I Am a Voter Recruits Brands in Its Mission to Be ‘Publicists for Voting’

Key Insights Nonpartisan organization I Am A Voter enlists brands to market the act of voting to Americans. Brand partnerships large and small have helped the 2-year-old organization grow and expand its message. Brands can use I Am a Voter's tools, but adapt them to their own brand, to partake. Political advertising is a big...
Tags: Politics, Advertising


Watch ‘Covey Spreader,’ conservative PAC The Lincoln Project’s ‘insane,’ comedic anti-Trump ad

It’s an homage to “The Crazy Nastyass Honey Badger,” a 2011 viral video.
Tags: Advertising, Lincoln Project


LinkedIn Begins Rolling Out Career Explorer Tool

LinkedIn's new "Let's Step Forward" spot takes on the stigmas surrounding unemployment, and the professional network rolled out some new features and updates Thursday to further help those who are out of work. Global head of product Tomer Cohen said in a blog post Thursday, "The economic toll of the Covid-19 pandemic has left more...
Tags: Advertising, Platforms, Tomer Cohen, Social Pro Daily, LinkedIn Begins Rolling Out Career Explorer Tool


Judy Sheindlin Heading to IMDb TV After Judge Judy Ends Next Year

Judge Judy Sheindlin, the face of the long-running daytime court program Judge Judy, will soon have a new home: Amazon-owned free, ad-supported streamer IMDb TV. Sheindlin and Amazon Studios are working on an as-of-yet unnamed court program that will air for free on IMDb TV, the streamer said today. While more details about the show...
Tags: Amazon, Advertising, Judy, Amazon Studios, Judy Sheindlin, Streaming & OTT


Watch: Kohl's CMO unveils holiday campaign

Greg Revelle, CMO of Kohl's, unveils the chain's holiday spot and talks about what's ahead for the retailer.
Tags: Advertising, CMO, Kohl, Greg Revelle


Beer can shortage lets up but that won’t save some Molson brands

Beer can shortage lets up but that won’t save some Molson brands.
Tags: Advertising, Molson


Super Bowl Ad Talks Heat Up, With Big Decisions Looming for Marketers

Key Insight: With more people at home, it could be an "exciting opportunity" if marketers are willing to take the risk. As the NFL regular season nears its halfway point, the clock is ticking for marketers to decide whether they want to be a part of Super Bowl LV, which is scheduled to air Feb....
Tags: Advertising, NFL, The Big Game


15 hilarious brand reactions to Kim Kardashian West’s tone-deaf birthday blowout

When you tweet about having a birthday on a private island during a pandemic, expect memes.
Tags: Advertising, Kim Kardashian West


MDC Partners Is Latest Holding Company to Post Q3 Organic Revenue Drop

MDC Partners, which owns agencies including 72andSunny and Doner, saw its organic revenue drop 16.4% in the third quarter of this year. According to the company, organic revenue declined primarily due to reduced spending by clients in response to Covid-19. Revenue fell to $283.4 million, down from $342.9 million during the same period last year....
Tags: Advertising, MDC, Doner, Earnings Reports, MDC Partners Is Latest Holding Company to Post


Move over, CEOs: Small teams are the leadership of the future — here's how to harness the power of bottom-up culture

The pandemic has revealed that many employees work better in small independent teams. FreshSplash/Getty Barry Lowenthal is the CEO of global media buying agency Media Kitchen.  As businesses shift because of the pandemic, it's time to reconsider traditional top-down organizational structures, he writes in this op-ed. We're witnessing a slow and natural shift toward Holacracy, which gives decision-making authority to individual teams and in turn raises the bar on service, benefiting both th...
Tags: Business, Leadership, Opinion, Advertising, Trends, Strategy, Netflix, Employees, Reed Hastings, Nordic, CEOs, Holacracy, Barry Lowenthal, WFH, COVID, Media Kitchen


TikTok Details Updates to Be Added to Its 2020 Elections Guide on Election Day

TikTok updated the in-application 2020 Elections Guide it rolled out in late September as Election Day draws nearer. Eric Han, head of safety for TikTok U.S., said in a blog post that the platform's fact-checking partners will help it reduce the discoverability of content that prematurely claims victory in a race before results are confirmed...
Tags: Politics, Advertising, Social Pro Daily, Tiktok, Eric Han, TikTok U S, TikTok Details Updates


Sanofi sends creative for Icy Hot and Aspercreme brands to Terri & Sandy

The independent agency already handles its Gold Bond Skin Care and Act oral care businesses.
Tags: Advertising, Sandy, Sanofi, Terri


Trump admin planned a $300 million, celeb-packed, pro-Trump PSA campaign to re-spin the coronavirus crisis

Documents obtained by Politico show the Department of Health and Human Services planned to conflate pandemic-response messaging with Trump’s reelection effort.
Tags: Politico, Advertising, Trump, Department of Health and Human Services, Trump PSA


WPP Reports Q3 Organic Revenue Decline of 7.6%

Earnings reports continue to come in for Q3, with the industry's largest holding company reporting a revenue decline of nearly 10%. WPP reported a revenue decline of 9.8% for Q3 in its earnings report and a decline in organic revenue (or revenue less pass-through costs) of 7.6% for the quarter. The news follows on the...
Tags: Advertising, WPP, Earnings Reports


Walmart’s New Test Stores Signal Its Ambition in Omnichannel Retail

Walmart is turning four existing stores into real-life test centers by embedding four members of its product and technology teams in each to try out in-store enhancements in actual retail environments. The move comes as the retailer seeks to transform is 4,800-store footprint into physical shopping locations that can also serve as fulfillment centers to...
Tags: Ecommerce, Advertising, Walmart, Omnichannel Retail


Ad-Tech Firms Are Paying Their Bills, but Concerns Linger

Key Insights The Paycheck Protection Program ended in August, meaning companies no longer have a liquidity safety net. When the novel coronavirus pandemic hit in March and marketers halted ad spend, publishers feared the sudden drop would leave ad-tech companies without the necessary cash to make good on their payments. Now, the ad-tech industry is...
Tags: Digital Transformation, Advertising


Volvo Teams Up With Pinterest to Get Shoppers Into the Perfect Car

Volvo teamed up with Pinterest on the Volvo Style Finder, an immersive experience that enables potential car buyers to determine which model best suits their needs. Pinners are asked four questions aimed at learning about their lifestyles and aesthetics, and the Volvo Style Finder will then generate a Pinterest board populated with the vehicles that...
Tags: Pinterest, Advertising, Volvo, Platforms, Social Pro Daily


NBCUniversal CEO Talks ‘Much Smaller’ Upfront, Calls Peacock ‘the Opposite of Quibi’

As Covid-19's effects continue to put pressure on the television advertising business, NBCUniversal's delayed upfront marketplace was "relatively normal, and much stronger than we expected," NBCUniversal CEO Jeff Shell told investors Thursday, but did not put a number to those claims. The annual negotiations, which heated up in July following NBCU's 30 Rock reunion that...
Tags: Advertising, Nbcu, TV Upfronts, Streaming & OTT, NBCUniversal CEO Jeff Shell


Office Hours: Moving out of New York City

Welcome to Ad Age’s Office Hours newsletter. If you're reading this online or in a forwarded email, here's the link to sign up for the newsletter. In a matter of months, the pandemic has transformed the way we communicate, where we conduct business, the technology we use, and how we juggle home and work life. Every Thursday, Ad Age looks at how these changes are impacting our professional lives.
Tags: New York City, Advertising, Age 's Office Hours


Instagram Direct: How to Customize the Emoji Reaction Bar

In September, Facebook began rolling out its integration of Messenger From Facebook features into Instagram Direct. This gives users of the photo- and video-sharing application access to new features in conversations, such as the ability to send selfie stickers. Once you upgrade your Instagram Direct experience, you can customize your emoji reaction bar, which allows...
Tags: Facebook, Advertising, Platforms, Social Pro Daily


Facebook Revamps Its Elevate Site

Facebook this week rolled out a new site for its Elevate initiative aimed at aiding creators, job seekers, nonprofits, small businesses and students in the Black and Latinx communities. The Elevate program is part of the social network's pledge in June to invest $100 million in the Black community, with Elevate covering the Latinx community,...
Tags: Facebook, Advertising, Diversity, Social Pro Daily, Equity and Inclusion