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Welcome to Brand Verbing, Las Vegas

Las Vegas has a welcoming brand, probably best known by the nearly decade old famous and iconic slogan: What Happens in Vegas Stays in Vegas. LVCVA owns it for gaming machines, slot machine services, and “promoting the Las Vegas, Nevada area as a destination for leisure and business travelers.” If you’re not aware of the origin and the connection to Minnesota, here you go. Las Vegas has welcomed the SHOT Show for many years, so here we are, once again, connecting with our many brand-toting frie...
Tags: Google, Food, Minnesota, Advertising, Marketing, Articles, Uspto, Las Vegas, MGM, Casino, Vegas, Branding, Trademarks, Las Vegas Nevada, ARIA, Steve Baird


The Future Is Reserved For Strategists Not Tacticians

In need of business cards and postcards, I searched for a local print shop on Yelp and quickly realized they were few and far between. This is certainly because we now exchange LinkedIn profiles more so than business cards (It had been at least 4 years since I had needed to print anything). Also, because online print and design companies offer many more options, at a lower price. Gone are the days when the cards you order online look like the ones your 12-year-old neighbor uses to promote her...
Tags: Advertising, Allstate, Squarespace, Facetune, Branding, Moo, Moo Squarespace, Unilever Sprint Netflix


WPP Drops Final Complaint in Legal Battle Over U.S. Army’s Advertising Business

The agency fight for the U.S. Army's advertising business is over after more than four years of RFIs, relaunches, internal investigations and legal disputes. Today, WPP's Possible officially withdrew its bid protest against the government from the U.S. Court of Federal Claims, meaning it will no longer contest the decision to award the account to...
Tags: Advertising, Accounts, WPP, U S Army, U S Court of Federal Claims


Amazon Introduces Scout the Delivery Robot

Residents of an undisclosed neighborhood in Snohomish County in Washington state have started receiving packages from Amazon's Scout, an autonomous six-wheeled delivery system the company says is "the size of a small cooler." While it doesn't appear customers can specifically request delivery via Scout, Amazon said it is an option for some Amazon customers north...
Tags: Amazon, Ecommerce, Washington, Advertising, Snohomish County, Scout Amazon


Natty Light Is Back in the Super Bowl With a Regional Spot Promoting Its College Debt Relief Program

Nothing ruins a festive mood like thinking about student loan payments. AB InBev brand Natural Light has found a sizable portion of its audience with drinkers in their early 20s (with whom it is better known as "Natty Light"), largely due to its low price tag. So it made sense that the brand would tackle...
Tags: Advertising, Ab Inbev, The Big Game


Facebook’s Page Quality Tab Will Give Admins More Clarity on Content That Was Deleted or Demoted

Facebook is introducing several changes to give page administrators more clarity about how content on their pages complies with its guidelines and why content was removed or why its distribution was reduced following review by third-party fact-checkers, if applicable. And the social network issued a warning that it may begin removing pages or groups that...
Tags: Facebook, Advertising, Social Pro Daily


What my dog reminded me about advertising

Lulu is a Labradoodle, and when we got her, she was about twelve weeks old. Labradoodles are known for being smart and very people friendly, and Lulu had both those characteristics. She learned the “sit” command (responding to it, not giving it) amazingly fast. But then came the tough one. The “come” command. This was a difficult one because first she had to learn her name, then learn to stay, and finally respond to a combination of hand, vocal and other signals, such as a handclap. The biggest...
Tags: Business, Advertising, Marketing, Sales, Creativity, Ideas, Humor, Weddings, Lulu, Good Ideas, Jay H Heyman, Father of the Bride, Lulu Got


Gamers Get Dropped Offline at the Worst Possible Moments in This Brutal Marketing Prank

To promote an app that scans for weak Wi-Fi coverage, Danish ISP Stofa pranked six boys by slowing down or cutting their connections during critical moments of online gameplay. Predictably, these gamers didn't shrug off the technical glitches and patiently wait for their signal to return. In fact, they straight up freaked. "This sucks, this...
Tags: Advertising, AdFreak


No, Old Spice’s Latest Manly Campaign Is Not Referencing Gillette

Marketing to men: how hard can it be? Given the heated conversation over Gillette's most recent campaign and its impact on consumers, the answer may well be "harder than it looks." But another P&G brand also has a new ad appealing to that target demographic by assuring them that it's OK to attend to your...
Tags: Advertising, Gillette, AdFreak


Absolutely Absolut? / la copie au naturel?

THE ORIGINAL? Natural Mark Vodka –  2016 Agency : Tag Creative (Russia) LESS ORIGINAL Mont-Dore Mineral Water –   2018 Agency : Coup d’Ouest (New Caledonia, FR) [Author: Joe La Pompe]
Tags: Russia, Advertising, Water, Natural, Green, Beverages, River, Naturalite, Bottle, Forest, Waterfall, Shape, Cascade, Riviere, Print & Outdoor, Joe La Pompe


Make Sure Your Brand’s Audio Is In Tune

Do you recognize these sounds? Which brands do they represent? All of these brands carry a distinctive sound. Apple’s power up sound; it’s simple and elegant just like the brand. I can almost imagine Steve Jobs chanting this on one his meditative retreats. NBC’s three-note tag is a mnemonic. It helps you remember the brand […] The post Make Sure Your Brand’s Audio Is In Tune appeared first on Adpulp.
Tags: Apple, Nbc, Identity, Steve Jobs, Advertising, Brands, Radio, Guest Post, Content, Business Tips, Agencies, Jingles, Music In Ads, Brand Planning


PR Software Maker TrendKite Sold to Cision for $225M Cash and Stock

Austin—TrendKite has sold to Cision, a Chicago-based public relations and marketing software company, in a $225 million in a cash-and-stock deal.Cision (NYSE: CISN) is paying $94 million in cash and offering Austin-based TrendKite shareholders 10.2 million Cision shares. The company’s stock dipped 2.6 percent to $12.16 each as of midday in New York after opening at $12.49 apiece. Cision went public in a $2.4 billion merger deal in 2017, and grew through acquisitions of other public relations bu...
Tags: Startups, New York, Texas, Technology, Media, Pinterest, Big Data, Advertising, Marketing, Memphis Grizzlies, Trends, Social Media, Startup, Tech, Atlanta, Public Relations


R3 Report Finds Publicis Groupe as the Top Generator of New Business Revenue Among Agencies in 2018

Even though the number of accounts placed in review in 2018 declined 5.5 percent from the previous year, those that did change hands led to a 7.5 percent hike in global new business revenue for agencies, according to independent consulting firm R3's latest report that analyzed 7,000 agency new business wins last year. According to...
Tags: General, Advertising, Publicis Groupe


Brands Dedicated to Specific Values Stand Out Amidst the Government Shutdown

The beauty of knowing who you are is knowing when to act. As brands react to the current government shutdown, it's striking to see how genuinely authentic most of them feel. Companies including REI, Columbia and The North Face are among some of the most vocally critical brands on the government shutdown, and their messaging...
Tags: Advertising, Voice, North Face, Brand Values


UPS Ships a Majority of Its Global Ad Business to IPG Without a Review

UPS, or the United Parcel Service, has sent the majority of its creative and media accounts globally to IPG, without a review. The Martin Agency will now serve as the global logistics company's creative agency of record, with Initiative as its media AOR for North America and Europe. The Martin Agency will be tasked with...
Tags: Europe, Advertising, Accounts, North America, United Parcel Service, Martin Agency, IPG


Cardi B and Steve Carell Join the Party in Pepsi’s Latest Mysterious Super Bowl Teasers

When hip-hop superstar Cardi B isn't offering her own takes on the extended U.S. government shutdown, she's confirming rumors, first reported by TMZ, that she will star in Pepsi's big Super Bowl ad. The soda company released two new teasers today to follow up on last week's intro starring crunk pioneer Lil Jon, who did...
Tags: Advertising, Steve Carell, Party, Pepsi, Lil Jon, Cardi, The Big Game


Instagram: Here’s How to Share Netflix Content to Stories

Netflix recently added the ability for iPhone users to share links to shows and films on Instagram Stories. This feature will be added to Netflix's Android application in the future. Our guide will show you how it works. Note: These screenshots were captured in the Netflix and Instagram apps on iOS. Step 1: In the...
Tags: Instagram, Advertising, Netflix, Social Pro Daily


New hires at Stoltz Marketing Group

Stoltz Marketing Group kicked off the new year with two new additions to their team — Adie Bartron and Mitch Kuhn: Adie Bartron joins Stoltz as a Senior Account Manager. She previously spent the past eight years with Oliver Russell, and has worked on projects for a wide range of clients such as the Smithsonian, Nature Valley, HP, and The National Recreation and Parks Association. Adie is a graduate of the University of Idaho with a degree in advertising. Mitch Kuhn joins Stolt...
Tags: Advertising, New Hires, Boise, University of Idaho, Eugene Oregon, Agency News, Stoltz Marketing Group, Oliver Russell, Adie Bartron, Mitch Kuhn, Stoltz, Smithsonian Nature Valley HP, National Recreation and Parks Association Adie


In a Digitalized World, Consumers Yearn for Authenticity From Brands

Like it or not, deep fakes are here. Don't believe it? Watch as comedian Jordan Peele uses artificial intelligence to make Barack Obama deliver a phony PSA. As deep fakes scale, consumers will become increasingly skeptical, putting real conversations--and audience trust--at a premium. In this age of fake news, Photoshop and Instagram filters, it's hard...
Tags: Advertising, Barack Obama, Voice, Don, Jordan Peele, Brand Values


On the Adweek Podcast: The Lessons of Gillette

It's not often that an ad triggers a national discussion the way Gillette's recent spot did. The ad, which covers topics like toxic masculinity, bullying, sexual harassment and misogyny, immediately blew up on social, with some praising the spot for taking on tough issues and others deriding it as emasculating and preachy. On this week's...
Tags: General, Advertising, Gillette


Condé Nast Will Put All Titles Behind a Paywall

By the end of this year, every Cond? Nast title based in the U.S. will have a paywall. But the paywalls, for brands that range from Vogue and GQ to Bon App?tit and LGBTQ site, them, won't be a "one-size fits all model," Cond? Nast CEO Bob Sauerberg told staffers in a memo. It's a...
Tags: Advertising, Vogue, Bob Sauerberg, Publishers & Platforms


Hulu Drops Its Limited Ads Monthly Subscription by $2, But Raises Live TV $5

One week after Netflix revealed double-digit increases to each of its subscription plans, Hulu is responding with some price hikes--and one notable price drop--of its own. Starting next month, the streaming service is reducing the monthly price for its basic, limited-commercial plan by $2, to $5.99 a month. The ad-free plan will remain $11.99 a...
Tags: Advertising, Netflix, Hulu, Connected World, Streaming & OTT


Comcast Shares More About Its New OTT Service, Which Will Have a ‘Light Advertising Load’

One week after Comcast officially threw its hat in the OTT ring, company execs shared more details about the upcoming streaming service during this morning's earnings call. The new service "will be distinct and compelling," said Comcast CEO Brian Roberts, and will feature a "light advertising load" with "unique, targetable, digital advertising." He added, "We...
Tags: Advertising, Comcast, Ott, Brian Roberts, Connected World, Streaming & OTT, Programming & Performance


How Opt-In Ads Catch Consumer Attention and Drive Home Brand Intention

In an industry plagued by issues of viewability, banner blindness, ad blocking and fraud, brands are up against a tough challenge on how to generate the results they need from their marketing spend. Despite advertising budgets increasingly shifting to mobile, it's a world that is complex and filled with stereotypes and misconceptions, which prevents many...
Tags: Advertising, Voice, Drive Home Brand Intention


Spotify and YARD’s Outdoor Campaign is a Nod to France’s Hottest Playlist and its Listeners

At the end of 2018, Spotify and agency YARD teamed up for an innovative and playful outdoor campaign designed to appeal to listeners of France’s hottest playlist PVNCHLNRS.Since streaming has taken over the music industry, rap has dominated the scene in France, and its influence on culture as a whole has been undeniable. The campaign from Spotify, created by YARD, celebrates the artists of PVNCHLNRS, the playlist which regroups all the genre’s heavyweights, and which counts more followers than a...
Tags: Apple, Yard, Spotify, Sweden, France, Advertising, Art and design, Gianluca, Gloria J, Tom Brunet, Yoan Prat, Damso Dosseh Koba La D Kaaris Maes Niska, Sofiane Vald Nekfeu Mac Tyer, Tom Brunet Yoan PratAccounts, Eugénie Valletoux Fabien BuferneAccount, Güllit Baku Art


Strangest Bank Testimonial Ever? The Very Real ‘Crystal Barn’ Talks Chakras and Card Readers

Banks love to feature small-business clients in their ads, but these often fall into pretty safe and predictable categories like bakeries, bicycle shops or fashion boutiques. So when British finance company Barclaycard and agency Droga5 London were looking for the best entrepreneurs to feature in their new longform spot, they went with an ... unexpected...
Tags: London, Advertising, Barclaycard, Ad of the Day


Hulu Names Telaria Programmatic Partner of Record

Hulu and supply-side ad-tech company Telaria have announced an extension of their partnership with a two-year deal that will see the video streaming service further its programmatic ad placement capabilities. Telaria will develop custom solutions for Hulu including specifics around ad pods, brand and category separation, frequency capping and viewability controls, as well as complete...
Tags: General, Advertising, Hulu, Telaria


Creative Cockroaches, Standing Out + the Truth About Your Best Creative Work

A short while ago I had the great pleasure of taking the stage at the Seattle Interactive Conference with my dear friend and creative superstar Cal Mcallister (Founder, Wexley School for Girls + Paper Crane Factory) for a very pointed conversation on inspiration, unlocking your best creative work, and how the eff to stand out in today’s noisy, crowded market.  Hint:  it’s not what you think. IMHO this conversation oozes with value specifically because both Cal and I are:   a) lifelong profession...
Tags: Photography, Podcast, Inspiration, Advertising, Industry, Creativity, Focus, Keynote, chasejarvisLIVE, Cal McAllister, Seattle Interactive Conference


YouTube TV Expands Nationally Just in Time for the Super Bowl

With the Big Game right around the corner, YouTube TV is expanding nationally. YouTube TV offers viewers access to more than 60 networks, including ABC, CBS, FOX and NBC, as well as cable networks including TNT, TBS, CNN, ESPN and FX. Super Bowl LIII will kick off Feb. 3 at 6:30 p.m. ET on CBS....
Tags: Nbc, Advertising, ABC CBS FOX, YouTube TV, Streaming & OTT, Programming & Performance, TNT TBS CNN ESPN


LinkedIn Is Debuting Interest Targeting Based on Content Users Share and Engage With

Targeting by interest will finally be available to advertisers on LinkedIn starting this week, via the professional network's Campaign Manager. LinkedIn Marketing Solutions senior product manager Jae Oh said advertisers will be able to target members with relevant ads that match their professional interests, which are determined by the content they share and engage with...
Tags: Advertising, Jae, LinkedIn Marketing Solutions, Social Pro Daily