Posts filtered by tags:  advertising[x]


 

New Research Dispels Myths and Defines Best Practices for Advertisers in “The New TV” Landscape

Comcast Spotlight, the advertising sales division of Comcast Cable, today released a research whitepaper entitled, The New TV: Redefining Video for Viewers and Advertisers. The paper explores how fundamental shifts in the TV viewing experience have opened new opportunities for advertisers. New distribution points and technological advancements have enabled TV advertisers to reach consumers throughout the full marketing […] The post New Research Dispels Myths and Defines Best Practices for Advert...
Tags: Advertising, Comcast, Tv Advertising, Press Releases, Comcast Cable, Ad & Media Strategies, Ad Metrics, Ad Operations, Advertising Reports and Studies, Digital Intelligence, TV & Cable Advertising, Comcast Spotlight, Comcast Table


Bouygues Presents "Mamita"

Bouygues Telecom won a lot of hearts over last Christmas with their awkward dad dancing to Redbone’s “Come get your love”. The ad collected over 150 million organic views and the soundtrack became the most Shazamed song in France over the Christmas period. This new humoristic spot, in line with Bouygues’ DNA, once again plays on family values and aims to show how the brand helps people from different generations connect to each other.  Countryside is usually associated with terrible 4G coverage ...
Tags: Technology, France, Advertising, Elvis Costello, Bouygues Telecom, Bouygues, Notting Hill, Redbone, Charles Aznavour, Emma Luchini Stink


Newly Spun-Off Fox Entertainment Celebrates ‘Fresh Start’ and ‘New Era’ in TV Spot

Wednesday began with Disney completing its $71.3 billion purchase of 21st Century Fox and ended with Fox Entertainment airing a TV spot that celebrated its "fresh start" as a newly spun-off company. Fox Corporation became a standalone company on Tuesday, one day before the Disney-Fox merger closed. It will house the 21st Century Fox assets...
Tags: Advertising, Disney, Fox, 21st Century Fox, Disney Fox, Fox Entertainment, Programming & Performance, Fox Corporation


Netflix Dissolves Entirety of Its Global Brand Marketing Team

Streaming giant Netflix moved to dissolve the entirety of its global brand marketing team earlier this month, according to several parties with direct knowledge of the matter who spoke to Adweek on condition of anonymity. These individuals said the affected team sat under the content and social department, collaborating with that team as well as...
Tags: Advertising, Netflix, Adweek, Streaming & OTT, Publishers & Platforms


Nvidia’s Image-Creation Tool Shows How AI Could Transform Content Creation

Nvidia is showing off the power of a cutting-edge field of artificial intelligence with a new tool that turns rudimentary computer doodles into images that could pass for real photographs. The software, which the Silicon Valley chip company plans to eventually integrate into its forthcoming AI Playground web studio, draws on a data set of...
Tags: General, Advertising, Artificial Intelligence, Nvidia, Silicon Valley


Mary Wells Lawrence Was the Creative Genius Behind These Iconic Ad Jingles

"Plop plop. Fizz fizz." Sound familiar? If it does, you have advertising legend Mary Wells Lawrence to thank. During Women's History Month, Adweek is looking back at some of the most storied women in the industry, including Wells Lawrence and industry legend Carol H. Williams. Check back next Wednesday for the third installment of Adweek's...
Tags: Advertising, Adweek, Diversity & Inclusion, Mary Wells Lawrence, Wells Lawrence, Carol H Williams Check


How Xaxis Is Tilting Toward Transparency

The concept of an agency trading desk as a central hub within a holding group network, where media buyers can source audiences using ad tech, is a little over a decade old and a term that has fallen out of favor in more recent years. Voices raising questions around the margins these desks made became...
Tags: Advertising, Programmatic


mixed soccer jerseys / Une idée à moitié originale?

THE ORIGINAL? Ford “Camisetron” –  2014 Custom made soccer jerseys that are a mix of several different countries. Watch the Case Study Agency : Zubiad, Florida, (USA) LESS ORIGINAL Coca-Cola “Mixed Fans” –   2019 Custom made soccer jerseys that are a mix of several different countries. Source : Dubaï Lynx Direct BRONZE Agency : Geometry Global, Dubaï (UAE) [Author: Joe La Pompe]
Tags: Dna, Football, Advertising, Sports, Events, Ford, FIFA World Cup, Supporters, Jersey, Direct Marketing, Customised, Inclusion, Adn, Mixed, Maillot, Joe La Pompe


Using Facebook Comments Wisely Is Steering Money Into Betabrand’s Pockets

It seems that every time Facebook makes a change to its News Feed algorithm that affects pages, its advice to page administrators is to find ways to organically engage with people. Online apparel retailer Betabrand is doing just that, but can it keep up? Betabrand is piggybacking on Facebook sponsored posts by using the comments...
Tags: Facebook, Advertising, Betabrand, Social Pro Daily


Kiip Replaces CEO Brian Wong After Sexual Assault Indictment

The mobile advertising network Kiip has replaced its co-founder and CEO, who has been on leave since February after he was accused of sexual assault. On Monday, the company announced it has hired Jason Lapp, a longtime executive at WPP's data-analyst giant Kantar, to replace Brian Wong, who is facing second-degree felony charges after a...
Tags: Advertising, WPP, Brian Wong, Kiip, Ad Tech & Mar Tech, Jason Lapp


Twitter Is Taking an Active Role in European Media Literacy Week

Twitter is marking the first-ever European Media Literacy Week this week with a host of initiatives across countries in the European Union. Public policy manager for Europe, the Middle East and Africa Ronan Costello wrote in a blog post, "While we firmly believe in the power of open, public conversation, the speed of the internet...
Tags: Europe, Advertising, Middle East, European Union Public, Social Pro Daily, European Media Literacy Week, Africa Ronan Costello


Deschutes Is a Model for How Craft Brews Can Fight Back Against ‘Big Beer’

Gary Fish is one of America's most successful craft beer brewers. The twist on that achievement is that he never really set out to be one. When Fish opened his Deschutes Brewery & Public House in 1988, he saw himself as a restaurateur. With a storefront location on Bond Street in Oregon's old mill town...
Tags: General, Oregon, Advertising, America, Gary Fish, Deschutes Brewery Public House


Etihad Airways Names Indie Crossmedia as Its Global Media Agency of Record

Etihad Airways has selected independent agency Crossmedia as its global agency of record, effective immediately, after a review. Starcom had been global media AOR for the national airline of the United Arab Emirates since July 2015. A spokeswoman for Starcom declined to comment, but one person close to the review said the Publicis Groupe-owned agency...
Tags: General, Advertising, United Arab Emirates, Etihad Airways, Publicis Groupe, Starcom, Crossmedia, Etihad Airways Names Indie Crossmedia


LiveRamp Extends IdentityLink™ to B2B Marketers

Identity resolution with company-level intelligence empowers B2B marketers to tap into the value of company- and people-based marketing SAN FRANCISCO — LiveRamp® (NYSE: RAMP), the identity platform powering exceptional experiences, launched LiveRamp B2B, extending its IdentityLink™ identity resolution platform to business-to-business (B2B) marketers. LiveRamp B2B is a global suite of solutions tailor-made for B2B marketers, […] The post LiveRamp Extends IdentityLink™ to B2B Marketers appeared fi...
Tags: Advertising, San Francisco, B2b Marketing, Press Releases, Digital Marketing, Ad & Media Strategies, Digital Intelligence, Liveramp, Identitylink, Marketing Efficiency


With a New Advisory Council, VCU Brandcenter Charts Its Future Course

In 2016, the Association of National Advertisers Educational Foundation (AEF) commissioned a study based on the growing concern in marketing and advertising about their ability to attract and retain talent. While digital transformation and competition with tech companies were cited, college and university programs and curriculum were also noted as barriers. According to the study,...
Tags: Advertising, Leadership & Talent, New Advisory Council VCU


Tealium: Study Reveals Strong Correlation Between Customer Data Maturity And Business Success – But Few Companies Are Ready

A Tealium-commissioned global survey reveals the majority of customer data strategies do not support the achievement of key business objectives SAN DIEGO — Tealium – the trusted leader in real-time customer data orchestration – has announced findings from a new global study1 conducted by Forrester Consulting, into the state of customer data strategies for businesses. The […] The post Tealium: Study Reveals Strong Correlation Between Customer Data Maturity And Business Success – But Few Companies...
Tags: Advertising, Press Releases, Online Media, Customer Data, Ad & Media Strategies, Advertising Reports and Studies, Digital Intelligence, Tealium, Forrester Consulting, SAN DIEGO Tealium


Ikea Wants You to Reach Ultimate Decorating Satisfaction With Its Kåma Sutra

Ikea and creative agency Ogilvy New York have worked together on quite a few campaigns, but none of them have felt quite as, um, satisfying as their latest, rather cheeky collaboration. To help burgeoning home decorators achieve enlightened spacial fulfillment, the furniture titans have released a 44-page digital guidebook titled The IKEA K?ma Sutra: The...
Tags: Advertising, Ikea, AdFreak, Ogilvy New York


Artfully Crafted, Funny and Thoroughly Charming, This Spot Introduces You to Sipsmith Gin

There are a lot of ways Sipsmith Gin, a 10-year-old London distillery that takes pride in leading a gin renaissance, could have told its story in the brand's largest ad campaign yet. It could speak to its crisp flavor, or high-quality processes, or its London heritage. Actually, the brand and agency Ogilvy U.K. managed to...
Tags: London, Advertising, Ad of the Day, Ogilvy U K


Dentsu Hires Jacki Kelley Away From Bloomberg as U.S. Chief Client Officer

Dentsu Aegis Network has hired Bloomberg deputy COO Jacki Kelley as president, chief client officer of the U.S., marking her return to the agency world. Kelley had been in her prior role since December 2017, when she was promoted from COO of Bloomberg's media division. She was previously CEO of North America and president of...
Tags: General, Advertising, Bloomberg, North America, Kelley, Dentsu, Dentsu Aegis Network, Jacki Kelley Away From Bloomberg, Jacki Kelley


After Tackling Men’s Health, the Company Behind Roman Is Helping Women Through Menopause

Menopause treatment comes online in the form of Rory, a new telehealth direct-to-consumer brand from Ro, the company behind bringing men's health issues like erectile dysfunction, to digital. Ro, the parent of Roman, connects men to doctors through an online portal to discuss men's health issues, like ED and hair loss. Doctors can diagnose and...
Tags: Advertising, Retail, Rory, After Tackling Men 's Health the Company


5 Themes That Kept Popping Up at This Year’s SXSW

I just completed attending my 12th consecutive year at SXSW so I have the ability to assess the most recent SXSW in the context of its predecessors, a comprehensive way to evaluate the festival. This year seemed busier and less sparse than last. In contrast, much like the previous years, there was no single standout...
Tags: Advertising, Voice, Sxsw


Challenger Brands Are Winning at Instilling Loyalty Among Consumers

It's time for big brands to start taking notice of what the little guys are doing differently. Established brands once enjoyed being a cornerstone in consumers' lives and now they find themselves losing share to a growing collection of challenger brands that are finding new ways to compete. According to reports from Catalina, major brands...
Tags: Advertising, Voice, Catalina, Challenger Brands, Legacy Brands


Kevin Durant Goes Jet Setting in New 3-Part Series, Offering Personal Tours of NBA Stars’ Home Cities

Professional athletes are making savvy moves to help ensure that they are building a bright future for themselves. One great example is NBA superstar Kevin Durant, who stars in a new video series called Fly By that launches today in partnership with LeBron James and Maverick Carter's Uninterrupted platform, home of "The Shop," a barbershop-themed...
Tags: Advertising, Nba, Lebron James, Kevin Durant, Maverick Carter, AdFreak, NBA Stars ' Home Cities


TikTok: Here’s How to Filter Comments Based on Keywords

Did you know that TikTok allows you to turn on comment filters on your account, so that comments containing certain words are automatically hidden from your posts? You have the ability to decide which keywords cause a comment to be hidden. Our guide will show you how this feature works. Note: These screenshots were captured...
Tags: Advertising, Social Pro Daily


After Disney-Fox Close, Buyers Prepare to Navigate New Upfront Landscape

More than 15 months after it was initially announced, the Disney-Fox merger finally crossed the finish line earlier today. As Disney absorbs its new businesses from 21st Century Fox--and the assets not included in the deal have been spun off into a new company, Fox Corporation--TV buyers are preparing to navigate a new landscape, especially...
Tags: Advertising, Disney, 21st Century Fox, Disney Fox, TV Upfronts, Fox Corporation TV


As Everyone Else Moves On, Miller Lite and Bud Light Keep Bickering in Their Ads

Miller Lite has taken another swing at Bud Light over the category leader's Super Bowl ads. And if you're thinking, "Wait, wasn't the Super Bowl well nigh on two months ago?", then you would be absolutely correct. The brands have been tussling in the marketing schoolyard since Bud Light dedicated most of its ad messaging...
Tags: Advertising, Miller Lite, AdFreak


In-Housing Won’t Destroy Agencies—It’ll Bolster the Industry

The news from the Association of National Advertisers (ANA) that nearly 80 percent of the country's largest advertisers are taking at least some of their advertising in-house, including select strategy and creative assignments, has understandably put the agency community on the defensive. To hear the counters, one might think that the in-house movement will suck...
Tags: Advertising, Voice, Association of National Advertisers ANA


Google Fined $1.7 Billion for Violating EU Antitrust Laws

The European Commission's top competition regulators this morning fined Google nearly $1.7 billion, saying that Google abused its position in the market when third-party websites used its AdSense for Search product. The fine, equaling 1.49 billion euros, is only the latest that European regulators have brought against the tech giant over antitrust violations. The search...
Tags: Google, Advertising, European Commission, Publishers & Platforms, EU Antitrust Laws


Stranger Things Teases the Best—and Scariest—Summer Ever in Season 3 Trailer

One summer can change everything--especially if it takes place during Stranger Things. The hit Netflix series, which last aired in October 2017, just released a new Season 3 trailer that teases the best--and scariest--summer ever. The third season will be set in the summer of 1985, which is a departure from the previous two seasons,...
Tags: Advertising, Netflix, Streaming & OTT