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Apple's move to bolster News app draws criticism

Industry executives voice concern about a new Apple update that will redirect consumers to its News+ app instead of their website, even if the person clicked a link through a search on Google or Twitter.
Tags: Google, Advertising

Connected TV Helps Buoy Magnite’s Rocky Q2 Results

Magnite saw a roughly 24% year-over-year decline in second-quarter revenue amid the coronavirus pandemic, but its business was buoyed by rapid growth in the connected TV space. Rubicon Project and Telaria officially merged in April to create the largest independent supply-side platform and then rebranded in June, and this is the company's first earnings report...
Tags: Advertising, Telaria, Ad Tech & Mar Tech, Magnite

The 17 best brand responses so far to Reese Witherspoon's 2020 meme challenge

Budweiser, American Girl, Netflix and Dell are among the major brands sharing their bleak depictions of the year in the celebrity's #2020Challenge.
Tags: Reese Witherspoon, Advertising, Dell, Budweiser American Girl Netflix

Don’t Look Now, Doc, but America’s Original Influencer Bugs Bunny Just Turned 80

It was the second week of February 1961, and Mel Blanc was in deep trouble. Two weeks earlier, the "man of a thousand voices" who'd given breath to a slew of cartoon characters ranging from Porky Pig to Speedy Gonzalez, had been driving his Aston Martin down Hollywood Boulevard when a college kid in an...
Tags: Advertising, America, Magazine, Perspective, Aston Martin, Gonzalez, Doc, Hollywood Boulevard, Mel Blanc, Porky Pig

Agencies Are Working With Nonprofits to Switch Gears During the Pandemic

When the novel coronavirus pandemic began to take hold roughly five months ago, nonprofits, like many organizations, were caught off guard. Some, such as food banks, have found themselves grappling with surges in demand due to rising unemployment. Stay-at-home orders have adversely impacted others; for instance, Make-A-Wish delayed thousands of wishes since they often involve...
Tags: Advertising, Magazine, Adapting to Crisis

How Experts Are Attempting to Combat Artificial Intelligence’s Racist Tendencies

Artificial intelligence might be the cutting edge of futuristic tech, but by its nature, it's also rooted in the past and present. The technology learns from human behavior, and as hundreds of years of humanity show, often veers into racism, misogyny and many other types of inequality. So, as conversations about confronting systemic discrimination have...
Tags: Advertising, Artificial Intelligence, Magazine

From Employment Law to Sports Marketing, This Exec Now Negotiates YouTube’s Upfronts

Brian Albert has had a few careers, from employment law to sports marketing, Silicon Valley to Nascar race tracks. So when he courts advertisers for upfront ad commitments as Google and YouTube's managing director for U.S. agency video, he knows a thing or two from these different walks of life. Two decades ago, Albert wasn't...
Tags: Google, Advertising, Magazine, Silicon Valley, Albert, Leadership & Talent, Publishers & Platforms, Brian Albert, Negotiates YouTube

Infographic: Asian-American Consumers Want Brands to Honestly Reflect Their Lifestyles

Asian-American consumers have a deep pride for their culture, which transcends generations and permeates into everything from their shopping habits to the types of music and audio content they ingest. Asian Americans spend a lot of their days streaming music (2.3 hours) and podcasts (1.3 hours on average), for instance, and there's an opportunity there...
Tags: Advertising, Magazine, Data Points

Peacock’s Saved By The Bell Is an Ode to the Original—But Don’t Call It a Reboot

Some of Peacock's most anticipated upcoming shows, including Saved By The Bell, Punky Brewster and Battlestar Galactica, revisit beloved television series that aired on NBCUniversal's airwaves more than a decade ago. And while Saved by the Bell will feature plenty of Easter eggs for fans of the original series, the upcoming series hopes to look...
Tags: Advertising, Bell, Peacock, Streaming & OTT, Bell Punky Brewster

Central Kentucky Wants to Lure Crowd-Wary Tourists With ‘Small-Batch Experiences’

For at least a handful of on-trend reasons, it's the perfect time to market an artisanal domestic vacation, especially one that promises a break from Zoom and Netflix and an intro to "small-batch experiences." A new digital campaign for VisitLEX, from agency Cornett, positions Lexington in central Kentucky as just such a destination, where curated...
Tags: Travel, Kentucky, Horses, Advertising, Netflix, Tourism, Lexington, Cornett, AdFreak, Destination Marketing, Central Kentucky Wants

Watch the newest commercials on TV from Uncle Nearest, Kellogg’s Rice Krispies, Bass Pro Shops and more

Snap, Crackle and Pop, the Rice Krispies mascots, have a sort of boy-band moment in the latest from Kellogg’s.  
Tags: Advertising, Kellogg, Rice Krispies Bass Pro Shops

Here Are the First Recipients of Grants From the TikTok Creator Fund

TikTok revealed the first recipients of grants from the TikTok Creator Fund it established last month. TikTok U.S. general manager Vanessa Pappas said in a blog post Monday that over the next three years, the fund will support thousands of creators and grow to $1 billion in the U.S. and more than double that figure...
Tags: Advertising, Social Pro Daily, Vanessa Pappas

This Group Is Helping Agencies Add More Black People to Their Leadership Ranks

Reonna Johnson is vice president and director of marketing and business development at RPA, an independent agency in Los Angeles. On top of her day job, she's spent recent weeks spearheading an initiative that's encouraging agencies to put more Black people in leadership. The push is an extension of Three's A Crowd, a two-year-old creative...
Tags: General, Advertising, Los Angeles, RPA, Diversity & Inclusion, Reonna Johnson

Publishers Want Independent Governance of The Trade Desk’s New Unified ID

Key Insights The Trade Desk will spend more money with publishers that drive more sign-ins. The Trade Desk will likely rely on SSPs to push Unified ID 2.0 to publishers, instead of a client services team. A non-biased governing body needs to be formed to police misuse. The Trade Desk is in the early days...
Tags: General, Advertising, Trade Desk, Ad Tech & Mar Tech

Any Tips on What This Underwear Ad Means With Its ‘Turtlenecks’ Metaphor?

Let's cut to the chase: this is an ad about circumcision. Why is this spot for Australian underwear brand Bonds about circumcision? Ostensibly it's because their underwear is comfortable for men who were snipped after birth or who still keep it au naturel in the penis department, though it's unclear whether that's actually ever been...
Tags: Australia, Advertising, Ads, Underwear, Circumcision, AdFreak

Avis Joins Travel Brands in Making Germ-Killing Its Central Marketing Message

Fifty-seven years ago, car rental brand Avis began telling the public "We try harder." And while that famous slogan is still in place, a suitable pandemic-era addendum might be: "And we spray harder, too." Last week Avis Budget Group, the industry's third largest player, announced the Avis Safety Pledge, a promise to its customers that...
Tags: General, Advertising, Avis, Avis Budget Group, Adapting to Crisis, Avis Joins Travel Brands, Avis Safety Pledge

TikTok’s Legal Case Against the Trump Administration

TikTok has always been in a race against time. The competitive landscape in social media is unrelenting, and any true challenge to Facebook's market dominance needs to scale up quickly and appeal to both users and advertisers. TikTok has done that, growing at an impressive rate and building inroads for brands that want to reach...
Tags: Facebook, Advertising, Premium, Publishers & Platforms, Tiktok, Legal Case Against the Trump Administration

Buffalo Wild Wings Announces New CMO Pick

Rita Patel, currently vp of brand management at Target, will join Buffalo Wild Wings as chief marketing officer in September, the restaurant chain announced today. Based in Atlanta and reporting directly to Buffalo Wild Wings president Lyle Tick, Patel will oversee advertising, digital innovation, menu development and the overall brand experience. "Throughout her career, Rita...
Tags: General, Advertising, Atlanta, Buffalo Wild Wings, C-Suite, Leadership & Talent, Rita Patel, Lyle Tick Patel

11 Takeaways From the Latest Media Organization Earnings

Three of the biggest American media organizations continue to see massive traffic and record-breaking digital subscription growth, which has helped them navigate a drop in advertising brought on by the pandemic. "It's all about the pace of decline," said Brian Wieser, global president, business intelligence at GroupM. Here are 11 takeaways from The New York...
Tags: Advertising, Brian Wieser, Publishers & Platforms, GroupM Here

Godiva Is Appealing to a Wider Demographic to Take a Bigger Bite of Chocolate Category

Since 1926, Godiva Chocolatier has been selling premium chocolate at boutique shops. Now, nearly a century later, the company is looking to expand beyond affluent shoppers and special occasions, such as holidays and anniversaries, by making its goods more available to more people. "We've got huge long-term objectives to be this omnichannel brand that provides...
Tags: Advertising, CPG

Estée Lauder turns to video games to launch anti-aging serum lineup

Brand combines two things that have been boosted by the pandemic—skincare and gaming.
Tags: Advertising, Estee Lauder

Biden Our Time Until January 2021

Television advertising makes a big difference in national elections. People with little time or little inclination to dive deep see the campaign’s commercials and these spots define the candidate and their platform in a span of seconds, not hours. Joe Biden’s team is doing a smart thing, communications wise, at the moment—they’re focusing on the […] The post Biden Our Time Until January 2021 appeared first on Adpulp.
Tags: Advertising, Joe Biden, Biden, Political advertising

Peacock Sets MacGruber Series, Weekly Late Night Shows from Amber Ruffin and Larry Wilmore

Key Insight: Peacock is hoping late-night offerings will be a selling point. With The Tonight Show With Jimmy Fallon and Late Night With Seth Meyers, NBC's late-night block has been a powerhouse. Now parent company NBCUniversal's burgeoning streaming service, Peacock, is building out its own formidable late-night offering. A weekly block of programming, featuring two...
Tags: Jimmy Fallon, Advertising, Nbcuniversal, Seth Meyers, Larry Wilmore, Peacock, Ruffin, Streaming & OTT, TCA Press Tour

U.K. Orders Facebook to Appoint Formal Hold Separate Manager for Giphy

The U.K. Competition and Market Authority weighed in on Facebook's acquisition of Giphy Monday, expressing its concerns that the latter would not continue to be run as an independent entity. The CMA said that on July 30, it directed Facebook, Facebook U.K., Giphy and Facebook subsidiary Tabby Acquisition Sub to appoint a formal hold separate...
Tags: Facebook, Advertising, Cma, Social Pro Daily, U K Orders Facebook, U K Competition and Market Authority, Facebook Facebook U K Giphy, Tabby Acquisition Sub

The One Club Returns to “Where Are All The Black People” Name for Annual Multicultural Conference

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Tags: Advertising

WNBA, Twitter Extend Livestreaming Pact to Cover 2020 Season

Games from the Women's National Basketball Association will be livestreamed on Twitter for the fourth consecutive year following the renewal of the pact between the league and the social network. The agreement covers 10 regular-season games, and the Twitter livestreams will exclusively feature alternative commentators including basketball analysts Ros Gold-Onwude and LaChina Robinson. The 24th...
Tags: Advertising, Women s National Basketball Association, Social Pro Daily

McCann Worldgroup’s MRM Hires Chief Technology Officer

MRM, the McCann Worldgroup global digital marketing and relationship agency, hired its new global chief technology officer away from WPP. Jayna Kothary steps into the role after five years at WPP, where she most recently served as CTO for global clients. In that role, Kothary was based out of the U.K. and worked with the...
Tags: General, Advertising, WPP, Cto, McCann Worldgroup, C-Suite, Leadership & Talent, WPP Jayna Kothary, Kothary

Adweek Together: The Future of Live Events

Steve Aoki is an extrovert, so it's been hard for the DJ and record producer in quarantine. Staying busy creatively has helped: He was part of a Mother's Day campaign, a Postmates campaign and a virtual livestream on Fortnite. On this week's episode of Adweek Together, we chat with Aoki about hosting virtual dinner parties,...
Tags: Advertising, Steve Aoki, Aoki, Adweek Together

Adweek Podcast: Taylor Lorenz Talks Other Young Influentials

"I like to work at the speed of the internet," said Taylor Lorenz. Makes sense, since the technology reporter for The New York Times used to schedule tweets for brands. Now she is a social media influencer herself and is one of this year's Young Influentials. We talked to her about her current disappointment with...
Tags: Advertising, New York Times, Taylor Lorenz, Adweek Podcast, Young Influentials, Adweek Podcasts

Marriott President Laments ‘Frustratingly High’ Covid-19 Rate in the US

Hoping that the worst of the pandemic is behind it, Marriott announced losses of nearly $232 million in the second quarter. Revenue per available room (RevPar) for the world's largest hospitality brand dropped more than 84% worldwide, while North American occupancy rose to nearly 20% on average, reaching nearly 34% by the end of July....
Tags: Travel, General, Advertising, US, Marriott