Posts filtered by tags: Advertising Tech[x]


 

Yotpo raises $75M for its e-commerce marketing cloud

“Marketing Cloud” has become an increasingly popular concept in the world of marketing technology — used by the likes of Salesforce, Adobe, Oracle and others to describe their digital toolsets for organizations to identify and connect with customers. Now, a startup that is building its own take on the idea aimed specifically at e-commerce companies is announcing some funding after seeing a surge of business in the last few months. Yotpo, which provides a suite of tool to help direct-to-comsumer ...
Tags: Startups, TC, Europe, New York, Enterprise, Advertising Tech, Tel Aviv, Tech, Patagonia, Shopify, Yotpo, Zendesk, Temasek, Marketing Tech, Warner Music Group, Martech


Twitter warns investors of possible fine from FTC consent order probe

Twitter has disclosed it’s facing a potential fine of more than a hundred million dollars as a result of a probe by the Federal Trade Commission (FTC) which believes the company violated a 2011 consent order by using data provided by users for a security purpose to target them with ads. In an SEC filing, reported on earlier by the New York Times, Twitter revealed it received the draft complaint from the FTC late last month. The activity the regulator is complaining about is alleged to have taken...
Tags: Travel, Security, Social, Twitter, Europe, Elon Musk, Florida, Privacy, Advertising Tech, US, Social Media, Joe Biden, Data Breach, United States, Ireland, Bill Gates


Google’s “no choice” screen on Android isn’t working, says Ecosia — querying the EU’s approach to antitrust enforcement

Google alternative Ecosia is on a mission to turn search clicks into trees. The Berlin based not-for-profit reached a major milestone earlier this month, having used ad revenue generated by users of its privacy-sensitive search engine to plant more than 100 million trees across 25 countries worldwide — targeted at biodiversity hotspots. However these good feels have been hit hard by the coronavirus pandemic. Ecosia has seen its monthly revenues slashed by half since COVID-19 arrived in Eur...
Tags: Apple, Ios, Chrome, Google, Android, Startups, TC, Europe, Microsoft, Privacy, Advertising Tech, Berlin, US, Eu, European Union, Search Engines


After ad revenue drop, Twitter tells investors it’s eyeing subscription options

After reporting that showed a marked dip in ad revenue, Twitter has said its exploring alternatives — dangling the possibility of a subscription option. Earlier today the social media giant reported ad revenues of $562M, down almost a quarter (23%) on a year ago — saying that the pandemic and “civil unrest” leading many advertisers to pause campaigns had both contributed to the decline. While the US, its biggest market, saw a drop of 25% in ad spend. Twitter CEO Jack Dorsey told investors i...
Tags: Social, Apps, Twitter, Privacy, Advertising Tech, California, US, Social Media, Tech, Cnn, United States, Jack Dorsey, Subscription Services, Dorsey


Pandora launches interactive voice ads into beta testing

Pandora is launching interactive voice ads into wider public testing, the company announced this morning. The music streaming service first introduced the new advertising format, where users verbally respond to advertiser prompts, back in December with help from a small set of early adopters, including Doritos, Ashley HomeStores, Unilever, Wendy’s, Turner Broadcasting, Comcast and Nestlé. The ads begin by explaining to listeners what they are and how they work. They then play a short and simple ...
Tags: Mobile, Music, Media, Advertising Tech, Advertising, Tech, Pandora, Streaming Music, Voice, Adtech, Voice Assistant, Wendy, Voice Mode, Voice Ads, Doritos Ashley HomeStores Unilever Wendy, Turner Broadcasting Comcast


Digital design platform Ceros raises $100M

Ceros is taking a big step up in fundraising today, with the announcement that it has raised a $100 million investment led by Sumeru Equity Partners. Ceros provides a platform for clients like NBC, United Airlines, Snap, McKinsey, IBM, Condé Nast, JP Morgan, Red Bull and Pinterest to create what it calls “digital experiences” — basically, beautiful graphics and websites — without having to write any code. (You can see some of the best examples in the Ceros Inspire gallery.) It previously rais...
Tags: Fundings & Exits, Startups, Pinterest, Advertising Tech, Funding, Tech, Simon, PSD, Berg, Mitra, CEROS, Simon Berg, Sumeru Equity Partners, Sanjeet Mitra, Ceros Inspire, Sumeru Equity Partners Ceros


YC-backed Glimpse helps Airbnb hosts make money through product placement

Glimpse is giving Airbnb hosts a way to make extra money while also supplying their accommodations with new products. The startup was founded by CEO Akash Raju, COO Anuj Mehta and CPO Kushal Negi, who all recently graduated from Purdue University. It’s part of the current batch of startups at accelerator Y Combinator — where, coincidentally or not, Airbnb is the most famous alum. Raju said that he and his co-founders came up with the idea while they were still in school and working with brand...
Tags: Startups, TC, Ecommerce, Y Combinator, Advertising Tech, Tech, Airbnb, Yc, Purdue University, Raju, Glimpse, Akash Raju COO Anuj Mehta, Kushal Negi


Nielsen is revamping the way it measures digital audiences

Audience measurement company Nielsen announced today that it plans to change the methodology behind its digital products, including Digital Content Ratings, Total Content Ratings, Digital in TV Ratings, Digital Ad Ratings and Total Ad Ratings. The company plans to start rolling out the new methodology in phases in 2021. It isn’t sharing the full details yet, but the goal is to respond to the ways that regulation, platform shifts and other factors are changing landscape for user privacy and da...
Tags: Media, Advertising Tech, Tech, Nielsen, Rao, Karthik Rao


From farm to phone: A paradigm shift in grocery

Sunny Dhillon Contributor Share on Twitter Sunny Dhillon is an early-stage investor at Signia Ventures in San Francisco where he invests in retail tech, e-commerce infrastructure and logistics, alongside consumer and enterprise software startups. More posts by this contributor An optimistic view of deepfakes Digital influencers and the dollars that follow them In the blink of an eye, millennials...
Tags: Amazon, Food, Startups, Ecommerce, Column, Advertising Tech, Whole Foods, Digital, San Francisco, Tech, Walmart, United States, Automation, Robotics, Logistics, Instacart


Amazon Influencer Program opens to live streamers for broadcasting to Amazon Live

Amazon is giving live streamers a new way to earn commissions on purchases of products showcased in their streams. The company is today adding live streaming to its existing Amazon Influencer Program, which before today, allowed social media influencers to earn money by pointing fans to their favorite Amazon products through posts on Facebook, Twitter, Instagram and YouTube. The Influencer Program quietly debuted in 2017 as a way for Amazon to capitalize on the growing trend of influencer mar...
Tags: Amazon, TC, Advertising Tech, Tech, Qvc, Facebook Twitter Instagram, Amazon Associates, Munira Rahemtulla, Amazon Influencer Program, Amazon Live, Amazon URL, Carla The Deal Guy, Amazon s Onsite Associates, YouTube BrandConnect Facebook, Amazon Live A Listers


Amazon Influencer Program opens to livestreamers for broadcasting to Amazon Live

Amazon is giving livestreamers a new way to earn commissions on purchases of products showcased in their streams. The company is today adding livestreaming to its existing Amazon Influencer Program which before today, allowed social media influencers to earn money by pointing fans to their favorite Amazon products through posts on Facebook, Twitter, Instagram and YouTube. The Influencer Program quietly debuted in 2017 as a way for Amazon to capitalize on the growing trend of influencer marketing...
Tags: Amazon, TC, Advertising Tech, Tech, Qvc, Facebook Twitter Instagram, Amazon Associates, Munira Rahemtulla, Amazon Influencer Program, Amazon Live, Amazon URL, Carla The Deal Guy, Amazon s Onsite Associates, YouTube BrandConnect Facebook


VidMob rethinks video production in the pandemic era

VidMob, which started out as a marketplace connecting marketers and video editors, now bills itself as a “creative technology platform.” There’s still a marketplace, but it’s part of a broader suite of tools for managing video production and turning those videos into online ads. And the company has continued to evolve during the COVID-19 pandemic. Founder and CEO Alex Collmer told me that how customers use the platform has changed substantially in recent months. For example, he said that one of ...
Tags: Startups, Media, Advertising Tech, Tech, Vidmob, Citi, Corbett, Mihir, Alex Collmer, Collmer, Coronavirus, COVID-19, Megan Corbett


BlueOcean uses automation to deliver affordable brand audits in seven days

BlueOcean is a new startup offering companies a relatively fast and affordable way to see how their brands are performing and what they can do to improve. CEO Grant McDougall and COO/President Liza Nebel (the pair founded BLueOcean with Chief Data Scientist Matthew Gross) told me that they’ve been developing the technology for two years. And although the startup is only officially launching now, it has already worked with prominent brands like Microsoft, Panda Express and Pabst Blue Ribbon. Blue...
Tags: Startups, Enterprise, Microsoft, Advertising Tech, Tech, Ogilvy, McDougall, Matthew Gross, Nebel, BlueOcean, Grant McDougall, Liza Nebel, Microsoft Panda Express, Tim Hoppin


App Annie launches ad analytics product Ascend

App Annie is building on last year’s acquisition of analytics company Libring with the launch of a new version of Libring, rebranded as App Annie Ascend. CEO Ted Krantz told me that while Ascend will be sold to existing App Annie customers, the real hope is to reach “a dramatically different market” as App Annie moves beyond just providing app market data by offering advertising analytics as well — particularly for game publishers and other companies on the supply side of the ad industry. Krantz...
Tags: Apple, Startups, TC, Mobile, Advertising Tech, Tech, Reddit, App Annie, ASCEND, Krantz, Jam City, Ted Krantz, Libring, App Annie Ascend, AdColony Unity, Spiros Christakopoulos


Google expands its Swirl 3D ad format

Google is announcing the global availability of Swirl, an ad format that the company unveiled in beta just over a year ago. The Swirl format involves banner ads that include interactive 3D product models. As the company put it in a blog post: Swirl lets consumers engage with a product like it’s right in front of them by allowing them to rotate, zoom and expand the creative in the ad. Swirl ads allow brands to illustrate changes in behavior, new technology performance, unique product features ...
Tags: Google, Advertising Tech, Tech, Nissan, Latin America, Purina


Permutive raises $18.5M to help publishers target ads in a new privacy landscape

Permutive is announcing that it has raised $18.5 million in Series B funding, as the London-based startup works to help online publishers make money in a changing privacy landscape. CEO Joe Root, who co-founded the company with CTO Tim Spratt, noted that publishers are facing increasing regulation while web browsers are phasing out support for third-party cookies — all good news for privacy advocates, but with a real downside for publisher ad revenue (blocking cookies causes an average 52% decli...
Tags: Google, Fundings & Exits, Startups, UK, London, Advertising Tech, Funding, Root, Tech, Joe Root, Anthony, Cto, Octopus Ventures, EQT Ventures, Criteo, Liveramp


Logistics are key as NYC startup prepares to reopen office

The future of offices will require “hot desks,” contact tracing and a volunteer task force run by employees to make sure their colleagues are washing their damn hands. SquareFoot CEO Jonathan Wasserstrum says he’s bullish on the future of office spaces because his startup helps growing companies find office space. Since COVID-19 hit, his firm has spent the past four months talking to tenants and landlords to figure out what’s next. But as the country reopens, Wasserstrum says offices will return...
Tags: Work, Startups, TC, Transportation, Advertising Tech, New York City, Future Of Work, Tech, Remote Work, Talent, Market Analysis, Jonathan Wasserstrum, Wasserstrum, Squarefoot, Extra Crunch, Coronavirus


DoubleVerify names adtech exec Mark Zagorski as new CEO

Ad measurement company DoubleVerify announced this morning that it has a new: CEO Mark Zagorski, who was most recently president and COO of adtech company Rubicon Project. DoubleVerify’s previous CEO Wayne Gattinella stepped down earlier this year following a troubling New York Post report claiming that he had been engaged in an extramarital affair with a woman who was found dead in 2018. (Gattinella accused The Post of making “factually false and defamatory statements.”) Since then, board me...
Tags: New York Post, New York, Advertising Tech, Tech, Nielsen, Rubicon, Doubleverify, Mark Zagorski, Laura Desmond, Wayne Gattinella, Gattinella, Telaria, Rubicon Project DoubleVerify, Rubicon Zagorski


Location data startup Bluedot raises $9.1M

Bluedot, a geofencing and location data startup used by companies like Dunkin’, KFC and McDonald’s, is announcing that it has raised $9.1 million in Series B funding. The San Francisco-headquartered company claims that its technology its 20 times more accurate than competing solutions — something that CEO Emil Davityan attributed to its roots in the toll road industry, where it needed to deliver “lane-level” accuracy. “Since then, we’ve delivered location-based solutions for retail, restaurants ...
Tags: Fundings & Exits, Startups, Mobile, Advertising Tech, Funding, San Francisco, Tech, McDonald, Transurban, Andreev, AutoTech Ventures, Alexei Andreev, Mighty Capital, Bluedot, Dunkin' KFC, Emil Davityan


Daily Crunch: Facebook faces an advertiser revolt

Facebook takes (small) steps to improve its content policies as advertisers join a broad boycott, founder Alexis Ohanian is leaving Initialized Capital and Waze gets a new look. Here’s your Daily Crunch for June 29, 2020. 1. As advertisers revolt, Facebook commits to flagging ‘newsworthy’ political speech that violates policy In a live-streamed segment of the company’s weekly all-hands meeting, CEO Mark Zuckerberg announced new measures to fight voter suppression and misinformation. At the ...
Tags: Apple, Amazon, Social, Verizon, Facebook, Mark Zuckerberg, Advertising Tech, Germany, Tech, Unilever, Policy, Alexis Ohanian, Waze, Trump, Sonder, Kevin Lynch


Google brings free product listings to its main Google Search results

Earlier this year, Google made a significant change to its Shopping search tab in the U.S. to allow the service to primarily feature free product listings selected by Google’s algorithms, instead of paid ads. Building on that change, Google is today introducing a shift to free product listings in the main Google Search results page in the U.S. Before, it would only showcase sponsored links in its “product knowledge panel.” This panel appears when a Google user searches for a product that has mat...
Tags: Google, Amazon, Ecommerce, Shopping, Advertising Tech, Tech, E-commerce, Search, Online Shopping, Ads, Products, Advertiser, Emarketer, Search Ads, Google Google, Amazon Now


Facebook expands its fan subscription program

Facebook is expanding the availability of the tools it offers to help game streamers and other online creators make money. The social network first launched fan subscriptions in early 2018, giving a small group of creators in the United States and the United Kingdom the ability to charge their fans a $4.99 monthly fee for exclusive content and a fan badge for their profiles. Participation in the subscription program was limited until today. In a blog post, Facebook now says that any creator i...
Tags: Social, Facebook, Advertising Tech, Tech, United States, United Kingdom, Facebook Facebook, Jeff Birkeland, Yoav Arnstein, Facebook Beyond


Unilever and Verizon are the latest companies to pull their advertising from Facebook

Advertiser momentum against Facebook’s content and moentization policies continues to grow. Last night, Verizon (which owns TechCrunch) said it will be pausing advertising on Facebook and Instagram “until Facebook can create an acceptable solution that makes us comfortable and is consistent with what we’ve done with YouTube and other partners.” Then today, it was joined by consumer goods giant Unilever, which said it will halt all U.S. advertising on Facebook, Instagram (owned by Facebook)...
Tags: Social, Verizon, Facebook, Mark Zuckerberg, Twitter, Advertising Tech, US, Tech, Unilever, Eu, Policy, Patagonia, TechCrunch, Facebook Instagram, Luis, Sarah Personette


Google will start paying publishers to provide content for a ‘new news experience’

Google announced today that it’s working on a “new news experience” that will launch later this year, for which it will pay publishers to license their content. Axios broke the news, with Google’s Brad Bender offering more details in a blog post, in which he said the project will first launch on Google News and Discover, and will “help participating publishers monetize their content through an enhanced storytelling experience that lets people go deeper into more complex stories, stay informed...
Tags: Google, Facebook, Media, Advertising Tech, Germany, Tech, Brazil, Google News, Bender, Germany Australia, Axios, Brad Bender, Stefan Ottlitz, SPIEGEL Group, Diarios Associados, Spiegel Group Australia


Breaking down the specs of a successful video ad

Imran Tariq Contributor Imran Tariq is the co-founder of Webmetrix Group, the best-selling author of two books, a serial entrepreneur, investor and philanthropist. Picture the drive to work you used to make every day before the COVID-19 pandemic struck — the same route, the same time and the same old billboards on the side of the freeway. Your drive to work isn’t about discovering new products or services, so in theory, you wouldn’t care about the dental offices...
Tags: Startups, Ecommerce, Column, Advertising Tech, Digital, Tech, Video Advertising, Don, Joliet Illinois, Growth Marketing, Coronavirus, COVID-19, Growth and Monetization, Imran Tariq Contributor Imran Tariq, Webmetrix Group


5 VCs agree: COVID-19 reshaped adtech and martech

We last surveyed VCs about their advertising and marketing investment strategies back in January — which is to say, in a completely different world, before the coronavirus pandemic began to wreak havoc on the global economy. While there don’t appear to be any comprehensive numbers yet about the effect on digital advertising (which is, after all, still playing out), early data and anecdotes suggest a rapid decline, with some categories of ad spend disappearing entirely. And as we noted in our pre...
Tags: TC, Media, Advertising Tech, Tech, Venture Capital, 500 Startups, Northzone, Elton, Greylock Partners, Adtech, Eric Franchi, Bowery Capital, John Elton, Christine Tsai, MathCapital, Extra Crunch


TikTok launches TikTok For Business for marketers, takes on Snapchat with new AR ads

TikTok is announcing to advertisers that it’s open for business. The company is today officially introducing a new brand and platform called “TikTok For Business” that will serve as the home for all its current and future marketing solutions for brands. At launch, the site will include access to TikTok ad formats, including its marque product, TopView, which is the ad that appears when you first launch the TikTok app. Other products under this TikTok For Business umbrella include Brand Takeovers...
Tags: Facebook, Apps, Advertising Tech, Youtube, Tech, Iab, Digiday, Facebook Instagram Twitter, NewFronts, Tiktok, Brand Takeovers In Feed Videos Hashtag Challenges, Snapchat s Sponsored Lens, TikTok Today, FameBit TikTok, Global Business Marketing Katie Puris, TikTok Community


Apple’s first virtual WWDC keynote set a new standard for remote presentations

In a preshow post, I compared the upcoming virtual WWDC to late-season “M*A*S*H.” If you watched the show during its original run or have since binged it on Netflix or Hulu, you’re likely aware of the producers’ uncomfortable transition away from using a laugh track. It was an ultimately beneficial choice in a show about a mobile military hospital during the Korean War, but shifting viewer expectations wasn’t easy, so it was done gradually, over time. After so many years of priming audienc...
Tags: Apple, Microsoft, Advertising Tech, Satya Nadella, Events, Tech, Netflix, Hulu, Market Analysis, Extra Crunch, Coronavirus, COVID-19, Wwdc 2020


Big outdoor brands join #StopHateForProfit campaign, boycott Facebook and Instagram ads

As corporations fall over themselves to perform their mostly abrupt commitments to racial justice, a few companies are seizing the moment to call out Facebook for its own failings. A handful of the biggest names in outdoor gear have suspended ads across Facebook and Instagram for the month of July as part of #StopHateforProfit, an accountability campaign demanding a set of changes from Facebook around racism, misinformation and other harmful content on its platform. Outdoor retail giants R...
Tags: TC, Facebook, Instagram, Advertising Tech, America, Tech, Patagonia, Breitbart News, North Face, Rei, Trump, Facebook Instagram, George Floyd


Hulu announces a new offer-focused ad format called GatewayGo

Hulu is unveiling a new ad unit today, which it’s calling GatewayGo. The idea is to give viewers a way to directly interact with the advertisers and receive personalized offers. This makes good on Hulu’s statement at the beginning of the year that it would be rolling out ads that are more transactional — so viewers can act an on ad right away, and advertisers get a concrete measurement of an ad’s impact. When someone sees a GatewayGo ad, it will include an option to receive more information o...
Tags: Media, Advertising Tech, Disney, Tech, Hulu, The Walt Disney Co, Laura Nelson, RealReal, Disney Hulu, Disney Advertising Sales, Nielsen Media Impact