Posts filtered by tags: Advertising Tech[x]


 

It’s still easy to find coronavirus mask ads on Facebook

Ads for face masks are still appearing on Facebook, Instagram and Google, according to a review of the platforms carried out by the Tech Transparency Project (TTP). This despite pledges by the platforms that they would stamp out ads which seek to profit from the coronavirus pandemic. Facebook said on March 6 that it would temporarily ban commerce listings and advertisements for medical face masks, in an effort to combat price-gouging and misinformation during the COVID-19 crisis. Google ...
Tags: Google, Social, TC, Facebook, Instagram, Advertising Tech, Social Media, Tech, Whatsapp, Mask, Ftc, Targeted Advertising, Online Advertising, Mark Warner, Facebook Instagram, Facebook Page


Declining ad rates may signal a reset for startup SEM strategies

With limited prospects for growth, one of the iron laws of economic downturns is that advertising is among the first budgets to be cut. Advertising revenues have already cratered at many alt-weekly newspapers , which heavily rely on local events and restaurants that have been shuttered in the wake of the COVID-19 outbreak. BuzzFeed even went so far (as they do) to label it a “ media extinction event .” Clearly it’s bad times, but I wanted to get a lot more granular around the data for ad r...
Tags: Google, Mobile, Advertising Tech, Tech, Airbnb, Search Engine Marketing, Google Facebook


Mozilla expands its partnership with ad-free subscription service Scroll

Mozilla just announced a new initiative called Firefox Better Web with Scroll, which combines the tracking protection built into its Firefox browser with the ad-free browsing experience offered by Scroll . Last year, Firefox turned on something called Enhanced Tracking Protection for all its users by default, blocking third-party cookies and crypto-mining. Scroll, meanwhile, is startup that recently launched a subscription service allowing you to read sites like BuzzFeed News, Business Insi...
Tags: Firefox, Startups, TC, Media, Advertising Tech, Tech, United States, Mozilla, Vox, Scroll


Yelp commits $25M in waived fees and free services to local restaurants and nightlife

Yelp announced this morning that it’s making a number of changes in response to the COVID-19 pandemic. First, it says it will be providing $25 million to local restaurants and nightlife businesses that are seeing a massive drop in business as a result of the crisis. This will take the form “waived advertising fees, and free advertising, products and services,” including free page upgrades for access to advanced promotional features. This might not seem quite as helpful as cash grants that all...
Tags: Travel, Facebook, Advertising Tech, Yelp, Coronavirus, COVID-19


No mute necessary: Taiv replaces live TV ads at bars with custom content

Live TV is a staple of bars and restaurants, packing sports fans in during playoffs and convincing people to grab one more beer to finish off that late-night X-Files rerun before heading home. But the commercials are a pain. Taiv turns TV ads into opportunities by sensing when they start and immediately switching to the bar’s own promo content. It’s one of those ideas that seems incredibly obvious in retrospect. With recorded TV you can sometimes skip ads, but it’s harder when they’re broadcast ...
Tags: Y Combinator, Advertising Tech, Tech, Artificial Intelligence, Palansky, TAIV, Noah Palansky, Jordan Davis Noah Palansky, Avi Stoller, Conexus Venture Capital Fund


Comscore partners with Twitch to bring gaming and esports viewership stats to advertisers

Measurement firm Comscore announced this morning a partnership with Amazon-owned game streaming site, Twitch. The deal will see Comscore measuring video streaming activity across Twitch, including gaming and esports, as well as other audience viewing metrics. This will allow advertisers to get a better understanding of video viewing behavior on Twitch, which helps them in targeting their campaigns to reach key demographics. Specifically, Comscore says it will measure things like minutes spent an...
Tags: Travel, Amazon, Gaming, Games, Media, Microsoft, Advertising Tech, China, Advertising, Canada, Streaming, Game Streaming, Nielsen, Twitch, Streaming Services, Streaming Service


YouTube will now allow creators to monetize videos about coronavirus and COVID-19

YouTube today announced a change in policy regarding the novel coronavirus or COVID-19. Previously, YouTube’s advertising guidelines prevented monetization of videos that included more than a passing mention of the coronavirus as part of its “sensitive events” policy. The policy is meant to protect advertisers from being associated with videos about things like mass shootings, terrorist acts, armed conflicts, and global health crises — like the coronavirus. Now, YouTube is changing this policy t...
Tags: Facebook, Advertising Tech, Youtube, Advertising, Tech, Monetization, Susan Wojcicki, Misinformation, Wojcicki, Coronavirus, COVID-19, YouTube WHO


Daily Crunch: French data watchdog investigates Criteo

Criteo faces a privacy investigation, an e-discovery startup raises $62 million and hackers hack other hackers. Here’s your Daily Crunch for March 10, 2020. 1. Adtech giant Criteo is being investigated by France’s data watchdog Criteo is under investigation by the French data protection watchdog, the CNIL, following a complaint filed by privacy rights campaign group Privacy International. Back in November 2018, a few months after GDPR (Europe’s updated data protection framework) came into f...
Tags: Amazon, Europe, Instagram, Privacy, Advertising Tech, France, Tech, Policy, Seattle, Sequoia Capital, Menlo Ventures, Sequoia, Adtech, Instagram Facebook, Everlaw, South Lake Union


TV advertising didn’t die, it just moved online

The tradition of sitting through a barrage of ads in exchange for being entertained began with radio, flourished with the arrival of television and followed the mass migration online. As the massive $35 billion in advertising revenue captured by YouTube and Instagram in the last quarter indicated, online advertising around social media, influencers and streamers already represents roughly half of the total amount spent on television advertising at its 2018 peak of $72.4 billion. Entertainment...
Tags: Google, Amazon, Social, TC, Facebook, Media, Instagram, Advertising Tech, Youtube, Tech, Bloomberg, E-commerce, Pandora, Comcast, Roku, Plex


Reddit takes on Twitter with its first trending ad product

Reddit, the popular discussion site visited by over 430 million people per month, is opening up some of its most valuable screen real estate to advertisers with the launch of its first trending ad product, the Trending Takeover. The new ad unit will allow brands to reach visitors on two of the most heavily visited areas of Reddit’s website: the Search tab and the Popular feed. The ad format allows the brands’ campaigns to run across the largest trends on Reddit’s site for 24 hours, Reddit say...
Tags: Advertising Tech, Advertising, Tech, Reddit, Ads, Adweek, Ad Tech, Trending, Rizvi, QSR, CPG, Shariq Rizvi, Spotify Method


Facebook bans face mask ads to fight coronavirus price gouging

On Friday, Facebook announced that it would further attempt to limit coronavirus-related chaos on its platform by banning commerce listings and advertisements for medical face masks. “We’re monitoring COVID19 closely and will make necessary updates to our policies if we see people trying to exploit this public health emergency,” Facebook Director of Product Management Rob Leathern said in an update on Twitter. “We’ll start rolling out this change in the days ahead.” Update: We’re banning a...
Tags: Amazon, Social, TC, Facebook, Mark Zuckerberg, Advertising Tech, Ebay, Tech, Policy, Who, World Health Organization, Jeff Bezos, Unicef, Price Gouging, Markey, Rob Leathern


Twitter CEO’s weak argument why investors shouldn’t fire him

Twitter CEO Jack Dorsey might not spend six months a year in Africa, claims the real product development is under the hood, and gives an excuse for deleting Vine before it could become TikTok. Today he tweeted, via Twitter’s investor relations account, a multi-pronged defense of his leadership and the company’s progress. The proclamations come as notorious activist investor Elliott Management prepares to pressure Twitter into a slew of reforms, potentially including replacing Dorsey with a ne...
Tags: Social, TC, Mobile, Facebook, Apps, Twitter, Drama, Advertising Tech, Dick Costolo, Finance, Africa, US, Tech, Bloomberg, Snapchat, Policy


mParticle raises $45M to help marketers unify customer data

mParticle, which helps companies like Spotify, Paypal and Starbucks umanage their customer data, is announcing that it has raised $45 million in Series D funding. Co-founder and CEO Michael Katz told me that the company has benefited from broader shifts — like new privacy regulation and the shift away from cookie-based browser tracking — that increase brands’ needs for a platform like mParticle that uses “modern data infrastructure” to deliver a personalized experience for customers without r...
Tags: Fundings & Exits, Startups, Mobile, Advertising Tech, Funding, Starbucks, Mparticle, Arrowroot Capital, Katz, Michael Katz, Custora, Amperity, Liveramp, Matthew Safaii, Spotify Paypal


Retail optimization startup Teikametrics raises $15M as it expands beyond Amazon and beyond ads

Teikametrics, a startup that helps retailers optimize their online ad spending, has raised $15 million in additional funding. The company launched with the goal of helping Amazon sellers advertise more effectively. More recently, it launched a similar partnership with Walmart. CEO Alasdair McLean-Foreman said that on both platforms, the startup’s Flywheel platform can improve the ad-buying process using retailer data about things like transactions, inventory and pricing. McLean-Foreman praised A...
Tags: Amazon, Fundings & Exits, TC, Facebook, Ecommerce, Advertising Tech, Boston, Funding, Tech, Walmart, Mit, Ed Baker, Alasdair McLean Foreman, McLean Foreman, Teikametrics, Jerry Hausman


Facebook asks for a moat of regulations it already meets

It’s suspiciously convenient that Facebook already fulfills most of the regulatory requirements it’s asking governments to lay on the rest of the tech industry. Facebook CEO Mark Zuckerberg is in Brussels lobbying the European Union’s regulators as they form new laws to govern artificial intelligence, content moderation and more. But if they follow Facebook’s suggestions, they might reinforce the social network’s power rather than keep it in check by hamstringing companies with fewer resource...
Tags: Google, Social, TC, Facebook, Apps, Mark Zuckerberg, Europe, Isis, Advertising Tech, Government, Tech, Eu, European Union, Artificial Intelligence, Policy, Al Qaeda


Contextual advertising company GumGum raises $22M

GumGum is announcing that it’s raised $22 million from existing investors, including Morgan Stanley Expansion Capital, NEA spinout NewView Capital and Upfront Ventures — money that CEO Phil Schraeder said he’ll use to pursue a more aggressive acquisition strategy. This Series D comes nearly five years after GumGum raised a $26 million Series C. Schraeder told me the company’s “core business has been profitable for years,” and that GumGum now has the ability to turn profitability “on or off” d...
Tags: Fundings & Exits, TC, Advertising Tech, La, Tech, CMO, Sprint, Santa Monica Calif, Verity, Metrograph, Ophir Tanz, GumGum, Licht, Schraeder, Phil Schraeder, Morgan Stanley Expansion Capital NEA


Former Krux and Salesforce execs raise $15M for their marketing data startup Habu

Marketing startup Habu is emerging from stealth today and announcing that it has already raised $15 million in Series A funding. The company comes out of super{set}, the startup studio created by Krux founders Tom Chavez and Vivek Vaidya. In fact, Chavez is Habu’s chairman, Vaidya serves as CTO and their former Krux colleague Matt Kilmartin (who eventually became chief customer officer for Salesforce’s consumer engagement platform after Salesforce acquired Krux) is the startup’s CEO. Kilmartin t...
Tags: Google, Fundings & Exits, Startups, Adobe, Advertising Tech, Tech, Salesforce, Meredith, Cto, Chavez, Oreal, Tom Chavez, L'Oréal USA, Habu, Kilmartin, Krux


Instagram prototypes letting IGTV creators monetize with ads

Instagram may finally let IGTV video makers earn money 18 months after launching the longer-form content hub. Instagram confirms to TechCrunch that it has internally prototyped an Instagram Partner Program that would let creators earn money by showing advertisements along with their videos. By giving creators a sustainable and hands-off way to generate earnings from IGTV, they might be inspired to bring more and higher quality content to the destination. The program could potentially work sim...
Tags: Social, Mobile, Facebook, Apps, Media, Instagram, Entertainment, Advertising Tech, Youtube, Tech, Bloomberg, Instagram Ads, Twitter Facebook, Partner Program, Sarah Frier, Facebook Watch


UK Council websites are letting citizens be profiled for ads, study shows

On the same day that a data ethics advisor to the UK government has urged action to regulate online targeting a conducted by pro-privacy browser Brave has highlighted how Brits are being profiled by the behavioral ad industry when they visit their local Council’s website — perhaps seeking info on local services or guidance about benefits including potentially sensitive information related to addiction services or disabilities. Brave found that nearly all UK Councils permit at least one company...
Tags: Google, Europe, UK, London, Privacy, Advertising Tech, Government, Marketing, Tech, Eu, European Union, United Kingdom, Data Protection, Council, Data Security, Online Advertising


Online targeting needs tighter controls, UK data ethics body suggests

A UK government advisory body on AI and data ethics has recommended tighter controls on how platform giants can use ad targeting and content personalization. Concerns about the largely unregulated eyeball-grabbing targeting tactics of online platforms — be it via serving ‘personalized content’ or ‘microtargeted ads’ to individuals or groups of users — include the risk of generating addictive behaviors; the exploitation and/or discrimination of vulnerable groups; the amplification of misinformati...
Tags: Google, Social, Facebook, Europe, UK, Advertising Tech, Tech, Artificial Intelligence, Cma, Bing, Competition and Markets Authority CMA, YouTube Snapchat, Roger Taylor, Cambridge Analytica, CDEI


Publisher engagement startup Insticator bets on commenting with Squawk-It acquisition

Insticator, a startup helping publishers add elements like polls, quizzes and suggested story widgets to their content, has made its first acquisition — a commenting platform called Squawk-It. Insticator CEO Zack Dugow said his platform benefits online publishers by keeping audiences engaged and bringing in new ad revenue (which is split between Insticator and the publisher). And he sees commenting as a natural next step towards his goal to become “the main monetization and community engageme...
Tags: Fundings & Exits, Startups, New York, Media, Advertising Tech, Tech, Kiev, Insticator, Zack Dugow, Dugow, Insticator Comments Insticator


Facebook hits 2.5B users in Q4 but shares sink from slow profits

Facebook beat Wall Street estimates in Q4 but slowing profit growth beat up the share price. Facebook reached 2.5 billion monthly users, up 2%, from 2.45 billion in Q3 2019 when it grew 1.65%, and it now has 1.66 billion daily active users, up 2.4% from 1.62 billion last quarter when it grew 2%. Facebook brought in $21.08 billion in revenue, up 25% year-over-year, with $2.56 in earnings per share. But net income was just $7.3 billion, up only 7% year-over-year compared to 61% growth over 2018...
Tags: Social, TC, Mobile, Facebook, Apps, Mark Zuckerberg, Instagram, Advertising Tech, US, Tech, Canada, Earnings, Capitol Hill, Ftc, Zuckerberg, Zack


Mobile messaging startup Attentive raises another $70M

Less than six months after it  in funding, Attentive has raised another $70 million, this time in Series C funding. The new round was led by Sequoia and IVP, two firms that were already part of the Series B. Previous investors Eniac Ventures and NextView Ventures also participated. CEO Brian Long (who, along with his Attentive co-founder Andrew Jones, sold his previous startup TapCommerce to Twitter) told me that he wasn’t planning to raise money again so soon, but things were going even bet...
Tags: Fundings & Exits, Startups, TC, Mobile, Twitter, Advertising Tech, Funding, Tech, Long, Canada, United States, Jack, IVP, Sequoia, Eniac Ventures, Nextview Ventures


Daily Crunch: Facebook expands privacy options

The Daily Crunch is TechCrunch’s roundup of our biggest and most important stories. If you’d like to get this delivered to your inbox every day at around 9am Pacific, you can subscribe here. 1. Facebook is making its “Off-Facebook Activity” tool, which allows users to manage and delete the data that third-party websites and apps share with Facebook, available to all users worldwide. The feature was first introduced in 2018 at Facebook’s annual developer conference, but only launched to user...
Tags: Social, Facebook, Advertising Tech, Tech, Louisiana, Tony Fadell, Nest, Flipboard, Chartbeat, Tony Haile, DoubleTake, Daily Crunch, Mitsui Kinzoku, Advano


Aki acquires Eyeview’s ad personalization tech

Video advertising company Eyeview shut down in December, but its technology will live on thanks to an acquisition by Aki Technologies. Aki CEO Scott Swanson told me that he’s anticipating serious growth in the demand for ad personalization, particularly as consumers see personalization everywhere else online. Swanson argued that Eyeview’s technology stands out thanks to its focus on video, with “the ability to generate millions of permutations of a video creative and store them in the cloud.”...
Tags: Fundings & Exits, TC, Mobile, Advertising Tech, Tech, M&a, Swanson, Scott Swanson, AKI, Rob Deichert, Eyeview, Aki Technologies, Aki Technologies Aki, Aki Deichert


Where top VCs are investing in adtech and martech

Lately, the venture community’s relationship with advertising tech has been a rocky one. Advertising is no longer the venture oasis it was in the past, with the flow of VC dollars in the space dropping dramatically in recent years. According to data from Crunchbase, adtech deal flow has fallen at a roughly 10% compounded annual growth rate over the last five years. While subsectors like privacy or automation still manage to pull in funding, with an estimated 90%-plus of digital ad spend growth g...
Tags: Google, Fundings & Exits, Startups, Facebook, Privacy, Advertising Tech, Funding, Advertising, Marketing, Tech, Venture Capital, Machine Learning, 500 Startups, Bain Capital, Bain Capital Ventures, Crunchbase


Adblock Plus’s Till Faida on the shifting shape of ad blocking

Publishers hate ad blockers, but millions of internet users embrace them — and many browsers even bake it in as a feature, including Google’s own Chrome. At the same time, growing numbers of publishers are walling off free content for visitors who hard-block ads, even asking users directly to be whitelisted. It’s a fight for attention from two very different sides. Some form of ad blocking is here to stay, so long as advertisements are irritating and the adtech industry remains deaf to genuine p...
Tags: Google, Europe, Media, Privacy, Advertising Tech, Tech, Adblock Plus, Adblock, Ad Blocking, Eyeo, ABP, Faida, Till Faida


AppsFlyer raises $210M for ad attribution and more

AppsFlyer has raised a massive Series D of $210 million led by General Atlantic. Founded in 2011, the company is best known for mobile ad attribution — allowing advertisers to see which campaigns are driving results. At the same time, AppsFlyer has expanded into other areas like fraud prevention. And in the funding announcement, General Atlantic Manager Director Alex Crisses suggested that there’s a broader opportunity here. “Attribution is becoming the core of the marketing tech stack, and A...
Tags: Fundings & Exits, Startups, Mobile, Europe, Advertising Tech, California, Tech, Nike, General Atlantic, Appsflyer, Ad Attribution, Oren Kaniel, Anton Levy, Alex Crisses, General Atlantic Founded, Crisses


Cannabis marketing company Fyllo acquires CannaRegs for $10M

Fyllo, a digital marketing company focused on the cannabis industry, has acquired CannaRegs, a website offering subscription access to state and municipal cannabis regulations. Fyllo founder and CEO Chad Bronstein (pictured above) said his company paid $10 million in cash and stock. Bronstein previously served as chief revenue officer at digital marketing company Amobee, and he told me that the two companies are “very complementary,” particularly since regulations and compliance present “a uniqu...
Tags: Fundings & Exits, Startups, TC, Advertising Tech, Chicago, Denver, Amobee, Bronstein, CannaRegs, Amanda Ostrowitz, Ostrowitz, Fyllo, Chad Bronstein


Hulu to debut new ad formats in 2020 focused on letting users make choices, transact with advertisers

Hulu is preparing to roll out new forms of advertising this year — one which will allow viewers to have more say in the ads that plays, and another that lets the viewer engage with the brand in question, either by getting information sent directly to their mobile phone or by using QR codes. In later months, Hulu is also considering digital product insertion to enhance the ad opportunities within its own original programming. The new ad formats are the latest to join an already innovative lineup ...
Tags: TC, Media, Advertising Tech, Advertising, Tech, Streaming, Ads, Hulu, Kitchenaid, Ad Tech, Jeremy Helfand, Helfand, Chrissy Teigen David Chang, Head of Advertising Platforms