Posts filtered by tags: Advertising Tech[x]


 

Marketing platform startup Adverity raises $12.4M in round led by Felix Capital

Marketers get a lot of incoming from the data they have to deal with, bound up in hundreds of spreadsheets and reports, making it time consuming and tricky to get value out of. Tech companies like Datorama and Funnel.io have appeared to try and lighten this load. Adverity is a data intelligence platform also playing his this space by applying AI to produce actionable insights in real-time. Founded in 2015, it’s a cloud agnostic SaaS platform compatible with Amazon, Google and Microsoft which pr...
Tags: Advertising Tech, Fundings & Exits, TC


Facebook prototypes a swipeable hybrid carousel of feed posts & Stories

Feed and Stories unite! Facebook is so eager to preempt the shift to Stories that it might even let us use the same interface of horizontally swipeable cards to sift through News Feed posts. If users won’t scroll down any more, Facebook’s ad business could take a huge hit. But by allowing traditional feed posts and ads to appear amidst Stories in the same carousel you’re more prone to swipe through, it could squeeze more views and dollars out of that content. This would help Facebook graceful...
Tags: Social, Startups, Mobile, Facebook, Apps, Instagram, Advertising Tech, Facebook Ads, Facebook News Feed, Instagram Stories, Facebook Stories, Stories Facebook, Jane Manchun Wong, Snapchat Stories Clone, Facebook Stories Ads


Walmart acquires adtech startup Polymorph Labs to scale up its ad business

Amazon has a large and growing advertising business, but rival Walmart’s own ad business is much smaller. It’s now working to change that. Earlier this year, the retailer consolidated ad sales for its stores and websites and said it was ready to start monetizing its shopper data on a grander scale. Today, its efforts continue as Walmart says it has bought the advertising technology company Polymorph Labs to help it better compete via online digital ads, targeted using shopper data. Terms of the ...
Tags: Amazon, TC, Ecommerce, Advertising Tech, Advertising, San Francisco, Tech, Unilever, Walmart, Bloomberg, E-commerce, M&a, Retail, Retailers, Ad Tech, Targeted Advertising


Spotify’s new ad metrics show what listeners do after they click

Spotify is launching new analytics tools to help artists and their teams better understand how well their ads are working. The company today says it’s rolling out new streaming conversion metrics that will show how Spotify listeners reacted to a particular ad campaign — whether they clicked through to listen, saved the music or added it to a playlist, for example. The new tools also can detail whether the campaign did better with existing fans who have been streaming the music already, or if an ...
Tags: Spotify, Music, Media, Advertising Tech, Advertising, Tech, Music Industry, Ad, Ad Tech, Artist, Adtech, Labels, Playlist, Dance Party, Conor Clarke, WAVO


To stop copycats, Snapchat shares itself

Evan Spiegel has finally found a way to fight back against Mark Zuckerberg’s army of clones. For 2.5 years, Snapchat foolishly tried to take the high road versus Facebook, with Spiegel claiming “Our values are hard to copy”. That inaction allowed Zuckerberg to accrue over 1 billion daily Stories users across Instagram, WhatsApp, and Facebook compared to Snapchat’s 186 million total daily users. Meanwhile, the whole tech industry scrambled to build knock-offs of Snap’s vision of an ephemeral, vi...
Tags: Apple, Amazon, Social, TC, Mobile, Facebook, Apps, Mark Zuckerberg, Advertising Tech, Washington Post, US, Los Angeles, Tech, Snapchat, Netflix, Facebook Messenger


Lotame pitches an ‘unstacked’ approach to selling data tools

Lotame is unveiling what it says is a new approach to the data management business, with what it calls an “unstacked” strategy. Adam Solomon, a former Time Inc. and Viacom executive who recently joined Lotame as chief marketing officer, said this new strategy is illustrated by the launch of Data Stream, which allows publishers and marketers to combine their first party data with Lotame’s device graph connecting consumer data across devices. The company offered these capabilities before, but Solo...
Tags: Startups, TC, Advertising Tech, Tech, Ibm, Viacom, Data Management, Time Inc, Solomon, Lotame, Adam Solomon, Data Stream, Andy Monfried Solomon, Tanya Cross


Consolidation in Africa as classifieds player Jiji acquires their main competitor OLX

As we saw from our recent TechCrunch Battlefield in Africa last year, the continent is producing bigger and bigger tech players, and one can see this in the consolidation in the market. Today Jiji, one of the largest marketplaces for classifieds in Africa, has acquired their main competitor on the African market, OLX, and their businesses in Kenya, Ghana, Uganda and Tanzania. The acquisition means Jiji will now be able to access 300 million people across five markets. This is something of a coup...
Tags: TC, Advertising Tech, Africa, Tech, Ukraine, M&a, Tanzania, Jiji, Jumia, OLX, Kenya Ghana Uganda, Digital Spring Ventures, Digital Spring Ventures Jiji, Vladimir Mnogoletniy


eBay to shut down the eBay Commerce Network, its third-party ad network, on May 1

As eBay continues to restructure its business, it’s shuttering one of the efforts it had made to expand its commercial footprint outside its own marketplace and walled garden. The company announced today that on May 1 it will be shutting down the eBay Commerce Network — a network that it ran across some 2,000 publishers for merchants to advertise products that matched content people browse on those third-party sites — as it puts more of an emphasis on some of its other advertising efforts, namel...
Tags: Facebook, Ecommerce, Usa, Advertising Tech, Ebay, Advertising, Tech, Google Shopping, eBay Partner Network, Shopping.com, eBay Commerce Network, Cambridge Analytica, eBay eBay Commerce Network, France Germany United Kingdom Australia


Pandora to test interactive voice ads later this year

Radio ads broadcast a message to listeners, but Pandora’s new voice ads will allow listeners to respond by speaking aloud – either to get more information about the product being advertised, or to skip the ad if it’s not of interest. The company confirmed it has an agreement to test interactive voice ads where listeners engage by speaking back to the ad. The test will be powered by the San Francisco-based ad tech company, Instreamatic, and will launch into beta sometime later this year. Unlike w...
Tags: Travel, Music, Media, Advertising Tech, Russia, Advertising, Global, San Francisco, Siri, Brand, Artificial Intelligence, Pandora, Streaming, Voice, Amazon Echo, Advertisers


Mark Zuckerberg actually calls for regulation of content, elections, privacy

It’s been a busy day for Facebook exec op-eds. Earlier this morning, Sheryl Sandberg broke the site’s silence around the Christchurch massacre, and now Mark Zuckerberg is calling on governments and other bodies to increase regulation around the sorts of data Facebook traffics in. He’s hoping to get out in front of heavy-handed regulation and get a seat at the table shaping it. The founder published a letter simultaneously on his own page and The Washington Post, the latter of which is an idea...
Tags: Travel, Social, Facebook, Apps, Mark Zuckerberg, Privacy, Advertising Tech, Washington Post, Government, Policy, Regulation, Facebook Ads, Christchurch, Sheryl Sandberg, Zuckerberg, Alex Jones


Nativo acquires content analytics company SimpleReach

Nativo has acquired SimpleReach, a move that Nativo CEO Justin Choi said will pair his company’s distribution system for native ads with SimpleReach’s measurement tools. “If you can’t measure the impact of something, it’s difficult to scale spend in that area,” Choi told me. “When we say measurement we’re actually talking about connecting content to outcomes.” To be clear, Nativo already offers measurement tools of its own, but apparently they’re limited to content that the brand or marketer ...
Tags: Startups, Advertising Tech, Tech, M&a, CHOI, Nativo, SimpleReach, Justin Choi


Moolah Mobile partners with Surge to offer free mobile service with ads

Moolah Mobile is teaming up with SurgePhone Wireless to offer people a new way to pay their cell phone bills — by putting ads on their homescreens. Moolah CEO Vernell Woods (pictured above) said the startup has already been offering gift cards and other rewards to users who view its homescreen ads. So this is a similar model, except instead of leading to gift cards, the ads are subsidizing cell phone service from Surge. The ads show up on users’ homescreen during all those interstitial moments b...
Tags: Startups, Mobile, Texas, Advertising Tech, Tech, Woods, HARRIS, Moolah, Moolah Mobile, Vernell Woods, Florida Virginia Georgia


Before breaking up with Shopify, Mailchimp quietly acqui-hired LemonStand, a Shopify competitor

Here’s an interesting twist on the story from last week about the break-up between Shopify and Mailchimp, after the two said they were at odds over how customer data was shared between the two companies. It turns out that before it parted ways with Shopify, Mailchimp had quietly made an acquisition of LemonStand, one of the e-commerce platform’s smaller competitors, to bring more integrated e-commerce features into its platform. After news broke of the rift between Mailchimp and Shopify, rumors ...
Tags: TC, Ecommerce, Enterprise, Advertising Tech, Tech, Atlanta, M&a, Vancouver, Mailchimp, Shopify, The Square, Shopify MailChimp, Ross Paul LemonStand, Mailchimp Paul, LemonStand Mailchimp, Shoppable Landing Pages


Australian influencer marketing startup Tribe raises $7.5M as it eyes U.S. expansion

Tribe, which helps brands acquire content from so-called “micro-influencers,” has raised $7.5 million in Series A funding. The startup was founded in Australia in 2015 by TV and radio host Jules Lund, who told me he was responding to the growing demand for branded content. “Brands are desperate for content,” Lund said. “When you have a hundred customer profiles and the ability to be hyper personalized and targeted and social, you now need 100 beautiful pieces of content. Creative agencies can’t ...
Tags: Startups, Advertising Tech, Australia, Funding, Tech, United States, United Kingdom, Manhattan, Influencer Marketing, Tribe, Lund, One World Trade Center, Jules Lund, Chris Burch, Burch Creative Capital, Samsungs Lund


Australian influencer marketing startup Tribe raises $7.5M as it eyes US expansion

Tribe, which helps brands acquire content from so-called “micro-influencers,” has raised $7.5 million in Series A funding. The startup was founded in Australia in 2015 by TV and radio host Jules Lund, who told me he was responding to the growing demand for branded content. “Brands are desperate for content,” Lund said. “When you have a hundred customer profiles and the ability to be hyper personalized and targeted and social, you now need 100 beautiful pieces of content. Creative agencies can’t ...
Tags: Startups, Advertising Tech, Australia, Funding, US, Tech, Unilever, United States, United Kingdom, Manhattan, Influencer Marketing, Tribe, Lund, One World Trade Center, Jules Lund, Chris Burch


Asia’s AnyMind pulls in another $8M and expands into outdoor advertising

Asia-focused marketing startup AnyMind Group has landed a further $8 million in funding to close out its Series B round and expand into new verticals. The company announced a $13.4 million raise back in November, but that has now expanded to $21.4 million thanks to an additional injection from VGI Global Media, a Thailand-based firm that specializes in outdoor media, and Tokyo Century, a financial services firm that has invested in Grab among others. Japanese messaging app Line and Mirai Crea...
Tags: Advertising Tech, Asia, Funding, Fundings & Exits, Anymind Group, Bangkok, Coo, Design, Internet advertising, Japan, Marketing, Media, Outdoor Advertising, series B, Social Media Influencers, Sogo


Slowdown or not, China’s luxury goods still seeing high-end growth

Despite well-documented concerns over an economic slowdown in China, the country’s luxury goods market is still seeing opulent growth according to a new study. Behind secular and demographic tailwinds, the luxury sector is set to continue its torrid expansion in the face of volatility as it’s quickly becoming a defensive economic crown jewel. Using proprietary analysis, company data, primary source interviews, and third-party research, Bain & Company dug into the ongoing expansion of China’s hig...
Tags: Social, TC, Ecommerce, Asia, Shopping, Advertising Tech, Government, China, Study, Tech, Research, Economy, Policy, Software, Report, Alibaba


Google fined $1.49BN in Europe for antitrust violations in search ad brokering

The European Commission has just announced another antitrust fine for Google . The latest fine — $1.49BN — relates to its search ad brokering business which competition commissioner Margrethe Vestager noted today is “by far” the company’s main source of revenue. “Today’s decision is about how Google abused its domiance to stop website’s using brokers other than the AdSense platform,” she said, noting that the Commission looked at more than 200 agreements and found at least one clause that h...
Tags: Google, TC, Europe, Advertising Tech, Tech, Eu, Policy, Commission, European Commission, Antitrust, Adsense, Google Shopping, Margrethe Vestager, Vestager, Competition Commission, Google Amazon


Google fined €1.49BN in Europe for antitrust violations in search ad brokering

The European Commission has just announced another antitrust fine for Google . The latest fine — €1.49BN (~$1.7BN) — relates to its search ad brokering business, which involves Google selling advertising space related to searches carried out on third party websites. Speaking at a press conference, EU competition commissioner Margrethe Vestager said the search giant — “by far the biggest” search ad broker in the region, with its AdSense platform taking a share in Europe of “well above 70% si...
Tags: Travel, Google, TC, Europe, Advertising Tech, Elizabeth Warren, Eu, Policy, Commission, European Commission, Antitrust, Adsense, Google Shopping, Margrethe Vestager, Qwant, Vestager


Media fragmentation is annoying consumers

Deloitte’s Technology, Media and Telecommunications division published its 13th-annual Digital Media Trends survey, focused on identifying changes in the ways US consumers engage with various types of media. Led by an independent research firm, the survey had roughly 2,000 consumer respondents across demographics – with the report categorizing respondents based on age (Gen-Z: ages 14-21, Millenials: 22-35, Gen-X: 36-52, Boomers: 53-71, and Matures: 72+). While already accompanied by a succinct 1...
Tags: Google, Amazon, TC, Gaming, Music, Television, Media, Podcasts, Video Games, Entertainment, Advertising Tech, Cloud Storage, US, San Francisco, Tech, United States


Optimization company Marketing Evolution raises $26.1M

Marketing Evolution is announcing that it has raised $26.1 million in growth funding. The New York City-headquartered company says it can measure marketing across different channels, delivering the data while the campaign is still running, to a dashboard full of recommendations on how to make the campaign more effective. It recently introduced what it calls an automated data pipeline, with an “extensive process” for verifying that the data being used is timely and relevant. “What is holding back...
Tags: Advertising Tech, Funding, New York City, Tech, Ibm, Insight Venture Partners, Radio City Rockettes, Luger, Zetta Venture Partners, Energy Impact Partners, Lindsay Luger


EU gov’t and public health sites lousy with adtech, study finds

A study of tracking cookies running on government and public sector health websites in the European Union has found commercial adtech to be operating pervasively even in what should be core not-for-profit corners of the Internet. The researchers used searches including queries related to HIV, mental health, pregnancy, alcoholism and cancer to examine how frequently European Internet users are tracked when accessing national health service webpages to look for publicly funded information about se...
Tags: Apple, Health, Google, Facebook, Europe, UK, Microsoft, Privacy, Yahoo, Advertising Tech, Youtube, France, Germany, Marketing, Google Search, Tech


EU gov’t and public health sites are lousy with adtech, study finds

A study of tracking cookies running on government and public sector health websites in the European Union has found commercial adtech to be operating pervasively even in what should be core not-for-profit corners of the Internet. The researchers used searches including queries related to HIV, mental health, pregnancy, alcoholism and cancer to examine how frequently European Internet users are tracked when accessing national health service webpages to look for publicly funded information about se...
Tags: Apple, Health, Google, Facebook, Europe, UK, Microsoft, Privacy, Yahoo, Advertising Tech, Youtube, France, Germany, Marketing, Google Search, Tech


UK asks competition watchdog to put adtech market review top of its to-do list

The UK government has written to the country’s competition authority to ask the watchdog to respond to concerns about the lack of transparency in the digital advertising market and carry out a formal market study “as soon as possible”. In a to the Competition and Markets Authority, chancellor Philip Hammond writes that the online ad sector “has been widely described as lacking transparency”. “A Market Study would provide greater understanding of the existence, nature and potential solutions to...
Tags: Google, Facebook, Europe, UK, Advertising Tech, Government, Marketing, Social Media, Tech, Eu, European Union, Competition, United Kingdom, Philip Hammond, Competition And Markets Authority, Cma


Google removed 2.3B bad ads, banned ads on 1.5M apps + 28M pages, plans new Policy Manager this year

Google is a tech powerhouse in many categories, including advertising. Today, as part of its efforts to improve how that ad business works, it provided an that details the progress it’s made to shut down some of the more nefarious aspects of it. Using both manual reviews and machine learning, in 2018, Google said removed 2.3 billion “bad ads” that violated its policies, which at their most general forbid ads that mislead or exploit vulnerable people. Along with that, Google has been tacklin...
Tags: Google, Facebook, Advertising Tech, India, Advertising, US, Tech, Eu, Adsense, Epic Games, Spencer, Bad Ads, Scott Spencer, Amazon Second, AT T Nestle, Gmail YouTube Android


Google removed 2.3B bad ads, 1.5M bad apps and 28M bad pages, plans new Policy Manager this year

Google is a tech powerhouse in many categories, including advertising. Today, as part of its efforts to improve how that ad business works, it provided an that details the progress it’s made to shut down some of the more nefarious aspects of it. Using both manual reviews and machine learning, in 2018, Google said removed 2.3 billion “bad ads” that violated its policies, which at their most general forbid ads that mislead or exploit vulnerable people. Along with that, Google has been tacklin...
Tags: Google, Facebook, Advertising Tech, India, Advertising, US, Tech, Eu, Adsense, Spencer, Bad Ads, Scott Spencer, Amazon Second, Gmail YouTube Android


The adversarial persuasion machine: a conversation with James Williams

James Williams may not be a household name yet in most tech circles, but he will be. For this second in what will be a regular series of conversations exploring the ethics of the technology industry, I was delighted to be able to turn to one of our current generation’s most important young philosophers of tech. Around a decade ago, Williams won the Founder’s Award, Google’s highest honor for its employees. Then in 2017, he won an even rarer award, this time for his scorching criticism of the ent...
Tags: Google, Social, TC, Facebook, Twitter, Media, Advertising Tech, Youtube, Democracy, Government, Samsung, Tech, Artificial Intelligence, Williams, Oxford, Oxford University


Former CEO Zain Jaffer files wrongful termination lawsuit against Vungle

Vungle founder Zain Jaffer filed a lawsuit today accusing the mobile advertising company of wrongfully terminating him from the role of CEO. The lawsuit cites a section of the California labor code that it says “expressly and specifically prohibits discrimination and retaliation by employers based upon an arrest or detention that did not result in conviction.” Jaffer was arrested in October 2017 in an incident involving his young son — the charges included performing a lewd act on a child ...
Tags: Mobile, Advertising Tech, California, Tech, Bloomberg, Allstate, Vungle, Allstate Insurance Company, Zain Jaffer, Jaffer, San Mateo District Attorney s Office, Company When, Joann Rezzo, Rezzo, Vungle Conformed


Cookie walls don’t comply with GDPR, says Dutch DPA

Cookie walls that demand a website visitor agrees to their Internet browsing being tracked for ad-targeting as the ‘price’ of entry to the site are not compliant with European data protection law, the Dutch data protection agency clarified yesterday. The DPA said it has received dozens of complaints from Internet users who had had their access to websites blocked after refusing to accept tracking cookies — so it has taken the step of publishing clear guidance on the issue. It also says it will b...
Tags: Google, Europe, Privacy, Advertising Tech, Tech, Data Protection, Targeted Advertising, Online Advertising, Gdpr, Iab, DPA, General Data Protection Regulation, Ergo, Internet Advertising Bureau IAB, Data Protection Law, Cookie Consent


Facebook refuses to disclose “chuck Chequers” Brexit advertiser to UK parliament

Facebook has refused to provide the British parliament with the names of individuals behind a shadowy network backing an extreme ‘no deal’ Brexit outcome over a government-negotiated compromise. Since the June 2016 EU referendum vote, politics in the UK has been consumed by the question of how to implement a close vote to leave. And last year the UK’s Electoral Commission confirmed the vote was tarnished by in influx of dark money ploughed into — with platforms such as Facebook offering an ...
Tags: Social, Facebook, Europe, UK, Advertising Tech, US, Social Media, Tech, Eu, European Union, United States, United Kingdom, Kremlin, Damian Collins, Collins, Committee