Posts filtered by tags: Advertising Tech[x]


 

5 tips for brands that want to succeed in the new era of influencer marketing

Eric Dahan Contributor Share on Twitter Eric Dahan is co-founder and CEO of Open Influence, one of the first agencies to embrace influencer marketing. If I told you a decade ago that a spin bike would be a social community, you’d have had a good laugh. But that’s precisely what Peloton is: A spin bike with a social community where the instructors are the influencers. Peloton is just one example of how social is being integrat...
Tags: Social, Column, Celebrity, Advertising Tech, Youtube, Marketing, Social Media, Tech, Influencer Marketing, Patreon, Online Advertising, Peloton, Eric Dahan, Tiktok, EC Column, EC Marketing Tech


Instagram’s TikTok rival, Reels, rolls out ads worldwide

Instagram Reels are getting ads. The company announced today it’s launching ads in its short-form video platform and TikTok rival, Reels, to businesses and advertisers worldwide. The ads will be up to 30 seconds in length, like Reels themselves, and vertical in format, similar to ads found in Instagram Stories. Also like Reels, the new ads will loop, and people will be able to like, comment, and save them, the same as other Reels videos. The company had previously tested Reels ads in select mark...
Tags: Social, Mobile, Apps, Video, Instagram, Advertising Tech, Australia, Youtube, Advertising, Tech, Social Media Marketing, Bloomberg, Mobile Software, Video Hosting, Online Advertising, Digital Marketing


Adtech ‘data breach’ GDPR complaint is headed to court in EU

New York-based IAB Tech Labs, a standards body for the digital advertising industry, is being taken to court in Germany by the Irish Council for Civil Liberties (ICCL) in a piece of privacy litigation that’s targeted at the high speed online ad auction process known as real-time bidding (RTB). While that may sound pretty obscure the case essentially loops in the entire ‘data industrial complex’ of adtech players, large and small, which make money by profiling Internet users and selling access to...
Tags: Google, Amazon, Verizon, Facebook, Twitter, Europe, UK, New York, Privacy, Advertising Tech, Germany, Articles, Tech, Eu, European Union, Ireland


Uberall raises $115M, acquires MomentFeed to scale up its location marketing services

Location-based services may have had their day as a salient category for hot apps or innovative tech leveraging the arrival of smartphones, but that’s largely because they are now part of the unspoken fabric of how we interact with digital services every day: we rely on location specific information when we are on search engines, when we are using maps, or weather apps, or taking and posting photos and more. Still, there remain a lot of gaps in how location information links up with accurate inf...
Tags: Google, Social, TC, Mobile, Ecommerce, Europe, London, Advertising Tech, Berlin, Funding, Tech, M&a, Tripadvisor, North America, Hedges, Los Angeles CA


The demise of browser cookies could create a Golden Age of digital marketing

Hunter Jensen Contributor Share on Twitter Hunter Jensen is the CTO of Permission.io. Depending on whom you ask, the digital advertising industry is either counting down the minutes to doomsday or entering an exciting new era for engaging with consumers. Apple’s iOS 14.5 update — which effectively ends automatic opt-ins to online tracking and data collection — is finally at hand, and Google aims to phase out third-party cookie...
Tags: Apple, Google, TC, Facebook, Column, Privacy, Advertising Tech, Marketing, Social Media, Tech, Cto, Sdk, Targeted Advertising, Online Advertising, Gdpr, Digital Marketing


Google won’t end support for tracking cookies unless UK’s competition watchdog agrees

Well this is big. The UK’s competition regulator looks set to get an emergency brake that will allow it to stop Google ending support for third party cookies, a technology that’s currently used for targeting online ads, if it believes competition would be harmed by the depreciation going ahead. The development follows an investigation opened by the Competition and Markets Authority (CMA) into Google’s self-styled ‘Privacy Sandbox’ earlier this year. The regulator will have the power to order a s...
Tags: Google, TC, Europe, UK, Privacy, Advertising Tech, Marketing, Tech, European Union, Web Browsers, Rome, Policy, United States, United Kingdom, Mountain View, Brussels


France fines Google $268M for adtech abuses and gets interoperability commitments

France’s competition watchdog, L’Autorité de la concurrence, has fined Google up to €220 million (~$268M) in a case related to self-preferencing within the adtech market which the watchdog found constituted an abuse by Google of a dominant position for ad servers for website publishers and mobile apps. L’Autorité began looking into Google’s adtech business following complaints from a number of French publishers. Today it said Google had requested a settlement — and is “not disputing the facts of...
Tags: Google, Facebook, Europe, UK, Texas, Advertising Tech, France, Tech, Eu, European Union, Competition, Commission, European Commission, Antitrust, Brussels, Google Shopping


TikTok called out for lack of ads transparency and for failing to police political payola

TikTok announced a ban on political advertising all the way back in 2019. So you’d be forgiven for thinking the ugly problem of democracy-denting political disinformation doesn’t apply inside its walled garden of dancing Gen Zers. But you’d be wrong. New research by Mozilla suggests that policy loopholes and lax oversight, especially around influencer marketing, coupled with an ongoing lack of ads transparency by TikTok — which offers no publicly searchable ad archive — are making its video-shar...
Tags: Google, Social, Facebook, Europe, UK, Instagram, Advertising Tech, Youtube, US, Social Media, Tech, Eu, Native Advertising, Policy, Mozilla, Italy


Facebook opens its Messenger API for Instagram to all

F8 Refresh, Facebook’s annual developer conference with a new twist — it’s more pared down than in years past, and virtual — is going to be kicking off later today, and ahead of that Facebook is unveiling some news: all businesses can now use the Messenger API to interact with users on Instagram. The feature is opening first to all developers globally, with a phased approach for businesses: Phase 1 will see Instagram accounts with follower counts of over 10,000 and under 100,000 connect to the A...
Tags: Social, Facebook, Enterprise, Instagram, Advertising Tech, Tech, Messenger WhatsApp Instagram


Facebook opens its Messenger API for Instagram to all businesses

F8 Refresh, Facebook’s annual developer conference with a new twist — it’s more pared down than in years past, and virtual — is going to be kicking off later today, and ahead of that Facebook is unveiling some news: all businesses can now use the Messenger API to interact with users on Instagram. The feature was first announced as a closed beta in October with select businesses — 30 developers and 700 brands in all. Now, any brand or organization using Instagram to interact with customers can us...
Tags: Social, Facebook, Enterprise, Instagram, Advertising Tech, Tech, Messenger WhatsApp Instagram, Messenger Api


Twitter to begin pilot testing Fleet ads starting today

Ads are coming to Twitter’s version of Stories, known as Fleets. The company announced today it will began pilot testing Fleet ads in the U.S., which will bring full-screen, vertical format ads to Twitter for the first time, allowing it to better compete with the vertical ads offered across social media platforms, including Facebook, Instagram, Snapchat and TikTok, among others. The new Fleet ads will appear in between Fleets from people you follow and will support both images and video in 9:16 ...
Tags: Android, Social, Apps, Twitter, Instagram, Advertising Tech, Social Media, Tech, Snapchat, Software, United States, Computing, Retail, Fleet, Operating Systems, Real Time Web


Europe to press the adtech industry to help fight online disinformation

The European Union plans to beef up its response to online disinformation, with the Commission saying today it will step up efforts to combat harmful but not illegal content — including by pushing for smaller digital services and adtech companies to sign up to voluntary rules aimed at tackling the spread of this type of manipulative and often malicious content. EU lawmakers pointed to risks such as the threat to public health posed by the spread of harmful disinformation about COVID-19 vaccines ...
Tags: Google, Facebook, Europe, Microsoft, Advertising Tech, Buzzfeed, Tech, Eu, European Union, Policy, Czech Republic, Commission, Brussels, Adtech, Deception, Vera Jourova


Qualified raises $51M to help Salesforce users improve their sales and marketing conversations

Salesforce dominates the world of CRM today, but while it’s a popular and well-used tool for organizing contacts and information, it doesn’t have all the answers when it comes to helping salespeople and marketers sell better, especially when meetings are not in person. Today, one of the startups that has emerged to help fill the gap is announcing a round of growth funding on the back of a huge year for its business. Qualified — which builds better interactions for B2B sales and marketing teams t...
Tags: London, Enterprise, Advertising Tech, Funding, Marketing, Sales, Tech, Gartner, Salesforce, Redpoint Ventures, Salesforce Ventures, Lead Generation, Norwest Venture Partners, Slack Microsoft, Bill Patterson, Qualified


Google’s data terms are now in Germany’s competition crosshairs

Germany’s national competition regulator, the Bundeskartellamt, has continued its investigative charge against big tech —  that it’s opened two proceedings into Google. The move follows earlier proceedings targeting Amazon and Facebook — both of which are also looking to determine whether their businesses are of “paramount significance for competition across markets”, as German competition law puts it. (The regulator is also probing Facebook’s tying of Oculus to Facebook accounts.) In Google’s ...
Tags: Google, Amazon, Android, Facebook, Europe, UK, Privacy, Advertising Tech, France, Germany, Tech, Eu, European Union, Policy, Ireland, United Kingdom


Invoca acquires DialogTech for $100M to expand its conversational intelligence tools

On the heels of expanding its marketing call analytics platform last year to provide more insights to help those in sales, e-commerce and customer experience, Invoca is making its first acquisition to widen the net of companies that it targets. The company has acquired DialogTech, a startup that builds tools for marketers to analyze inbound phone calls and other contacts, in what TechCrunch understands to be a $100 million deal. As part of the transaction, Santa Barbara-based Invoca will be dive...
Tags: Startups, Ecommerce, Home Depot, Enterprise, Advertising Tech, Marketing, Chicago, M&a, Johnson, Voice, The Netherlands, Santa Barbara, Telus, Adt, Martech, Dialogtech


Geospatial startup Unfolded.ai acquired by Foursquare

Well, that was fast. Just a few months after raising its seed round, Unfolded.ai announced today that it is being acquired by Foursquare. Terms of the deal were not disclosed. The startup had raised a total of about $6 million when we last checked in with them. The company, founded by a group of ex-Uber geospatial engineers, was building on top of popular open-source libraries that its founders had created including Kepler.gl, a web application that can take geospatial datasets and visualize the...
Tags: Advertising Tech, Tech, M&a, Foursquare, Kepler, Geospatial Analytics, David Shim, Gary Little


Google Analytics prepares for life after cookies

As consumer behavior and expectations around privacy have shifted — and operating systems and browsers have adapted to this — the age of cookies as a means of tracking user behavior is coming to an end. Few people will bemoan this, but advertisers and marketers rely on having insights into how their efforts translate into sales (and publishers like to know how their content performs as well). Google is obviously aware of this and it is now looking to machine learning to ready its tools like Goog...
Tags: Google, Amazon, TC, UK, Advertising Tech, Articles, Tech, Eu, European Union, Web Analytics, Analytics, Google-analytics, United Kingdom, Computing, Gm, Machine Learning


MoviePass co-founder’s PreShow Interactive raises $3M to expand into gaming

PreShow Interactive is giving gamers a new way to earn in-game currency in exchange for watching ads — a concept that’s but hasn’t really made much headway on PCs or consoles. The startup is led by MoviePass’ founding CEO Stacy Spikes. When I spoke to Spikes about PreShow two years ago, he was beta testing an app that provided users with free movie tickets in exchange for watching ads. But obviously, theatrical moviegoing has taken a big hit in the past year. Spikes told me yesterday that he’d...
Tags: Fundings & Exits, Startups, TC, Mobile, Apps, Media, Advertising Tech, Funding, Tech, Moviepass, Spikes, Stacy Spikes, PreShow, Harlem Capital, PreShow Interactive, Monroe Harris


Near acquires the location data company formerly known as UberMedia

Data intelligence company Near is announcing the acquisition of another company in the data business — UM. In some ways, this echoes Near’s acquisition of Teemo last fall. Just as that deal helped Singapore-headquartered Near expand into Europe (with Teemo founder and CEO Benoit Grouchko becoming Near’s chief privacy officer), CEO Anil Mathews said that this new acquisition will help Near build a presence in the United States, turning the company into “a truly global organization,” while also ta...
Tags: Startups, TC, Europe, Enterprise, Advertising Tech, Singapore, Tech, Data, United States, North America, Yale University, Kong, Mathews, UberMedia, Near, Benoit Grouchko


Daily Crunch: iOS 14.5 brings privacy changes and more

Apple’s latest software upgrade brings a big change, Roku accuses Google of anti-competitive behavior and Brex raises a big funding round. This is your Daily Crunch for April 26, 2021. The big story: iOS 14.5 brings privacy changes and more Apple released the latest version of its mobile operating system today, which includes the much-discussed App Tracking Transparency feature, allowing users to control which apps are sharing their data with third parties for ad-targeting purposes. Other new ...
Tags: Apple, Google, Amazon, Mobile, Privacy, Advertising Tech, Australia, US, Tech, Nasa, Roku, Toyota, North Carolina, YouTube TV, Zoox, Gina Bianchini


Apple’s App Tracking Transparency feature has arrived — here’s what you need to know

iOS 14.5 — the latest version of Apple’s mobile operating system — is launching today, and with it comes a much-discussed new privacy feature called App Tracking Transparency. The feature was first announced nearly a year ago, although the company delayed the launch to give developers more time to prepare. Since then, support for the feature has already gone live in iOS and some apps have already adopted it (for example, I’ve seen tracking requests from Duolingo and Venmo), but now Apple says it...
Tags: Apple, TC, Mobile, Facebook, Privacy, Advertising Tech, Washington Post, Tech, Venmo, Duolingo, Electronic Frontier Foundation, Appsflyer, New York Times The Wall Street Journal, However Facebook, App Tracking Transparency


Hawke Ventures raises $5.6M to back digital marketing startups

Hawke Ventures, the investment arm of marketing consultancy Hawke Media, is announcing that it has closed its first $5.6 million venture fund. Managing Partner Drew Leahy acknowledged that the firm’s focus on marketing technology isn’t exactly in high demand among other VCs right now. “People are running away from martech […] but that’s our circle of confidence,” Leahy told me. “If you look at the biggest companies in the world, even Walmart now, they are all martech companies at the end of the ...
Tags: Startups, Facebook, Advertising Tech, NFL, CMO, Walmart, Venture Capital, Michael Brown, Leahy, Hawke, Holly, Jon, Conversational Commerce, Jeff Nicholson, VaynerMedia, Jill Zarin


Extra Crunch roundup: Klaviyo EC-1, micromobility’s second wave, UiPath CFO interview, more

Origin stories are satisfying because we already know the hero will overcome the odds — and in doing so, they’ll reveal their core strengths. This week, we published a four-part series about how Klaviyo co-founders Andrew Bialecki and Ed Hallen bootstrapped their startup into an e-commerce marketing automation platform now valued at $4.15 billion. Neither founder was bitten by a radioactive spider or received a serum that enhanced their entrepreneurial skills; instead, they focused on outreach t...
Tags: Startups, TC, Transportation, Europe, Advertising Tech, Finance, US, San Francisco, United States, Michael Dell, SaaS, Venture Capital, SEC, Dell, EC, Vmware


WhizzCo helps publishers maximize their content recommendation revenue

Israeli startup WhizzCo says it’s time for publishers to adopt the programmatic, auction-based approach when it comes to the ads in content recommendation widgets like Outbrain and Taboola. After all, publishers regular employ this approach for most of their other digital ad units. But co-founder and CEO Alon Rosenthal said that when trying to monetize his own websites, he discovered for himself that it was “impossible” to maximize the revenue from those widgets in the same way. “That was our re...
Tags: Google, Startups, Advertising Tech, Tech, Taboola, Outbrain, Rosenthal, Penske Media Corporation, Alon Rosenthal, WhizzCo Rosenthal, Ryan Nathanson


Catch&Release raises $14M to help marketers find and license content from across the web

Catch&Release founder and CEO Analisa Goodin told me that she wants to help brands break free from the limitations of stock photography — and that her startup has raised $14 million in Series A funding to achieve that goal. Goodin explained that the company started out as an image research firm before becoming a product-focused, venture-backed startup in 2015. The Series A was led by Accel (with participation from Cervin Ventures and other existing investors), and it brings Catch&Release’s total...
Tags: Fundings & Exits, Startups, TC, Media, Advertising Tech, Funding, Tech, Stock Photography, User Generated Content, Accel, Ugc, Goodwin, Catch Release, Goodin, Cervin Ventures, Analisa Goodin


Facebook to test new business discovery features in U.S. News Feed

Facebook announced this morning it will begin testing a new experience for discovering businesses in its News Feed in the U.S. When live, users to tap on topics they’re interested in underneath posts and ads in their News Feed in order to explore related content from businesses. The change comes at a time when Facebook has been arguing how Apple’s App Tracking Transparency update will impact its — a claim many have dismissed as misleading, but nevertheless led some about the impacts to their...
Tags: Apple, Social, Mobile, Facebook, Instagram, Advertising Tech, Social Media, Tech, Software, United States, News Feed, Facebook Photos, Social Network, Targeted Advertising, Social Software, Facebook Page


Quiq acquires Snaps to create a combined customer messaging platform

At first glance, Quiq and Snaps might sound like similar startups — they both help businesses talk to their customers via text messaging and other messaging apps. But Snaps CEO Christian Brucculeri said “there’s almost no overlap in what we do” and that the companies are “almost complete complements.” That’s why Quiq (based in Bozeman, Montana) is acquiring Snaps (based in New York). The entire Snaps team is joining Quiq, with Brucculeri becoming senior vice president of sales and customer succe...
Tags: Fundings & Exits, Startups, Mobile, New York, Enterprise, Advertising Tech, Tech, Mobile Messaging, Myer, Signal Peak Ventures, SNAPS, Bozeman Montana, Brinks Home Security, Brucculeri, Mike Myer, Quiq


Apple shares more details about its imminent App Tracking Transparency feature

Apple is sharing more details today about its upcoming App Tracking Transparency feature, which will allow users to control, on an app-by-app level, whether their data is shared for ad-targeting purposes. In a sense, anyone using the current version of iOS can see App Tracking Transparency in action, since iOS already includes a Tracking menu in the Privacy settings, and some apps have already started asking users for permission to track them. But when iOS 14.5 (currently in developer beta) is r...
Tags: Apple, Mobile, Facebook, Apps, Privacy, Advertising Tech, Tech, App Tracking Transparency


Spotify opens a second personalized playlist to sponsors, after ‘Discover Weekly’ in 2019

Spotify is opening up its personalized playlist, “On Repeat,” to advertising sponsorship. This playlist, launched in 2019 and featuring users’ favorite songs, is only the second personalized playlist on the music streaming service that’s being made available for sponsorship. Spotify’s flagship playlist, “Discover Weekly,” became the first in 2019. The sponsorship is made possible through the company’s , which gives brands the ability to market to Spotify’s free users with audio, video and displ...
Tags: Spotify, Media, Advertising Tech, Advertising, Brands, Tech, Asia Pacific, Ariana Grande, Streaming Music, Personalization, Adtech, Playlist, Turbotax, North America Europe Latin America, Ad Technology, Cathleen Ryan VP


Holler raises $36M to power ‘conversational media’ in your favorite apps

Holler, described by founder and CEO Travis Montaque as “a conversational media company,” just announced that it’s raised $36 million in Series B funding. You may not know what conversational media is, but there’s a decent chance you’ve used Holler’s technology. For example, if you’ve added a sticker or a GIF to your Venmo payments, Holler actually manages the app’s search and suggestion experience around that media. (You may notice a little “powered by Holler” identifier at the bottom of the wi...
Tags: Fundings & Exits, Startups, TC, Mobile, Advertising Tech, Messaging, Funding, Tech, Paypal, Starbucks, Anthony, Venmo, Holler, Mubadala, Travis Montaque, Meet Group