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Facetime: Adweek Celebrates Third Annual Arc Awards at SXSW

Adweek's third annual Arc Awards, which took place March 9 at South by Southwest in Austin, Texas, and was presented by Screenvision Media, celebrated the best brand storytelling of 2018. Here's a look at some of the festivities and honorees. (Photos l. to r.) Jeff Litvack, CEO, Adweek; Michelle Wald, U.S. country manager/sprinkles, Tony's Chocolonely;...
Tags: Advertising, Magazine, Facetime, Adweek, South, Sxsw, Southwest, Austin Texas, Tony, Awards & Recognition, Screenvision Media, Jeff Litvack, Michelle Wald


Who Is Today’s Top Advertiser? Vote Your Brand Picks in Adweek’s March Adness Bracket

Fellow advertising nerds, your kind of tournament bracket is finally here. Welcome to March Adness, Adweek's intense showdown of today's most marketing-savvy brands in which absolutely nothing is on the line and all of this is just being done for fun. That said, we've tried to take our jobs moderately seriously in naming the competitors...
Tags: General, Advertising, Adweek


Video: Why Tourism Houses From Across the Globe Made a Splash at SXSW

SXSW felt like a trip around the globe--and not just because of the amazing cuisine. Tourism houses had a massive presence at this year's festival, and even seasoned Adweekers were stumped as to why. So we decided: Why not ask them ourselves? Adweek video producer/editor Josh Rios and I spoke with marketers from Scandinavia, Australia...
Tags: Advertising, Adweek, Sxsw, Across the Globe, Josh Rios


The Good Fight Creators on Tackling Trump and Les Moonves, and Why There’s No Place Like Home

CBS All Access doesn't have the breadth of original content that streaming rivals Netflix and Hulu do, but it's worth the subscription price just for The Good Fight, which Adweek named one of 2018's best TV shows. That's largely due to the work of co-creators and showrunners Robert and Michelle King, who have turned the...
Tags: Advertising, Netflix, Cbs, Hulu, Adweek, Trump, Robert, Les Moonves, Michelle King, Streaming & OTT


CBS and NBC Are Swapping Super Bowl Telecasts in 2021 and 2022

The usual Super Bowl network rotation order--CBS, Fox and then NBC--is about to be shaken up. NBC and CBS have agreed to swap their next Super Bowl telecasts, which means that CBS will broadcast Super Bowl LV in 2021, and NBC will air Super Bowl LVI in 2022, Adweek has confirmed. The move allows NBCUniversal...
Tags: General, Nbc, Advertising, Cbs, Adweek, CBS Fox, LVI


Adweek Co-Founder W. Pendleton Tudor Dies at 89

W. Pendleton Tudor, one of the three executives who founded Adweek in 1979, died Tuesday in Montecito, Calif. His children Beth and Doug were with him. Tudor was 89 years old. A nationally recognized marketing and publishing executive, Tudor was born on March 5, 1930, and despite his courtly name, most everyone just called him...
Tags: General, Advertising, Adweek, Tudor, Doug, Beth, Montecito Calif, Adweek Co Founder W Pendleton Tudor Dies, Pendleton Tudor


What You Need to Know about Facebook Marketplace Ads

What Are Facebook Marketplace Ads? Facebook Marketplace gives users an easy, convenient platform to buy and sell in their area. Thanks to expansion of Facebook placement options, it is now possible for businesses to advertise on Marketplace. Facebook offers placement beyond Newsfeed and Stories, tapping into the audience to achieve business objectives where people actively shop. People will see your ads alongside other relevant products and services within Marketplace. Why Advertise on Face...
Tags: Facebook, Seo, Adweek, Facebook News Feed, Facebook Marketing, Media Buying, Facebook Advertising, Facebook Marketplace, Facebook Instagram and Audience Network, Marketplace Facebook, Activating Facebook Marketplace Ads, Advertise with Facebook Marketplace, Facebook Marketplace Ads, Facebook Marketplace Ads Advertisers


Quiz Master Scott Rogowsky Ran the First Live HQ Show at SXSW With 300 Attendees

One year after Adweek sat down with Quiz Khalifa Scott Rogowsky to discuss HQ Trivia dictating when and how consumers use apps, Rogowsky is celebrating a new win--and an HQ landmark. On Sunday afternoon at Austin's SXSW, he hosted the mobile trivia app's first live gameshow. And while plenty of mobile fads end up being...
Tags: General, Advertising, Austin, Adweek, Sxsw, Scott Rogowsky, Rogowsky, Khalifa Scott Rogowsky


Accenture Interactive’s SXSW Connects Marketers With Consumers Using AR and VR

Touring Adweek staffers through their huge, humming activation on the first Sunday of SXSW, Jamie Posnanski, head of global content for Accenture Interactive, demoed and described new tech and platforms designed to meet the demands of the rapidly evolving customer journey. That ranges from getting help picking out the right pair of earrings or sunglasses...
Tags: Advertising, Adweek, Sxsw, Accenture Interactive, Jamie Posnanski


Arc Award-Winning Storytellers Share Secrets to Creating Brand Messaging That Resonates

At SXSW on Saturday night, Adweek honored the finest brand storytellers of the past year. The Arc Award winners represented brand names like Wendy's, CNN and Land O'Lakes and lesser-known brands like Dutch confectionery company Tony's Chocolonely. During the event, Adweek caught up with the honorees to talk about what makes great storytelling and why...
Tags: Advertising, Cnn, Adweek, Sxsw, Wendy, Tony


Twitter Names Agency Veteran Donna Lamar as New Lead of Creative #Studio

Twitter has appointed a new executive creative director, Donna Lamar, a member of Adweek's 2018 Creative 100, to lead its in-house Creative #Studio. She replaces former ecd Jayanta Jenkins, who left in January to join HP as its global executive creative director. The move marks Lamar's return to Twitter after she previously served as creative...
Tags: Twitter, Advertising, Hp, Adweek, Lamar, Jayanta Jenkins, Leadership & Talent, Donna Lamar, Twitter Names Agency


New Clients Like The Washington Post and Poland Spring Give Ogilvy Much-Needed Momentum

One of advertising's oldest names is almost done playing catch-up. "We have about $20 million in revenue to go to recapture what we lost with American Express," said Ogilvy U.S. CEO Lou Aversano in a recent conversation with Adweek. "But we ended 2018 stronger than we started, and the best indicator is new business--some PR,...
Tags: Washington Post, Advertising, Accounts, Poland, American Express, Adweek, Lou Aversano, Ogilvy U S


Outdoor Advertising’s Surprising Brand Power

It may surprise you to learn that outdoor and digital out of home are booming. And before you laugh, research conducted by Outdoor Advertising Association of America shows that every dollar spent on out of home ads delivers $5.97 in ROI. Outdoor ads were the only traditional media category to show growth this year, hitting an estimated $33.5 billion in revenue. Many brands are chasing after infinite personalization in their marketing: They hyper-target based on any number of online behaviors ...
Tags: Apple, Amazon, New York, Advertising, Netflix, Aws, Adweek, Branding, Apple Google Amazon, Outdoor Advertising Association of America, Patrick Sisson, Nancy Fletcher, Hollywood 's Sunset Strip, Jen Hensley Link


"Ice cream for adults" — a cruel, "edgy" ad.

Lauded at Adweek, in "Halo Top’s First National Ad Campaign Is a Dark, Hilarious Scoop of Existential Dread."Halo Top is low calorie ice cream. So, good, don't give it to a child. But do you, the adult, identify with the girl's mother in that ad, who represents the customer for this product? She's harried, on the phone, and the creepy ice cream truck man tells her daughter that she hates her job. Halo Top has 240 calories per pint. But would you rather eat a pint of this than a quarter pint of i...
Tags: Law, Advertising, Fat, Ice Cream, Adweek, Ann Althouse, Halo Top


Founders and Funders on Adweek: ‘Inspiring, Valuable, Innovative’

As we celebrate our 40th anniversary in 2019, we're asking our readers, members, partners and friends how Adweek helps them do their jobs better. In our first installment, gathered at the recent Brandweek: Challenger Brands event, we heard from Tim Armstrong, founder of the dtx company; Porter Braswell, co-founder of Jopwell; and Leslie Kruempel, mission...
Tags: Advertising, Adweek, Tim Armstrong, Jopwell, Porter Braswell, Challenger Brands, Brandweek, 40 Years Bold, Leslie Kruempel


Verizon Media to Shutter Oath Ad Server

Verizon Media will close its Oath Ad Platform ad server next year as part of the telco unit's strategic review of the business, Adweek has learned. The strategic review was first revealed publicly at the end of 2018. According to multiple sources familiar with the developments, Verizon Media began contacting concerned industry partners, including those...
Tags: Advertising, Adweek, Programmatic, Verizon Media


Adweek’s Arc Awards: These 22 Campaigns Raised the Bar for Brand Storytelling Excellence in 2018

In advance of our inaugural Brand Challenge conference last month, we also launched the Adweek Intelligence Report, a new survey product we are rolling out this year in advance of our key tentpoles to get a better sense of the priorities of the communities we serve with our content and events. The first survey of...
Tags: Advertising, Magazine, Adweek, Awards & Recognition, Adweek Intelligence


Q&A: Anheuser-Busch CMO Marcel Marcondes on Growth, Becoming an Agile Marketer and 3G Capital

Anheuser-Busch reported its fourth-quarter results earlier this week. The company saw 4.8 percent revenue growth during the fiscal year of 2018 and 5.3 percent growth during the quarter. Following the release of the results, Adweek caught up with Anheuser-Busch InBev's U.S. CMO, Marcel Marcondes, to learn more about the company's evolving strategy, how it has...
Tags: General, Advertising, Adweek, Anheuser Busch, Marcel Marcondes


How a high-flying media executive with a $1 million annual paycheck and big plans to revamp the LA Times found himself out of a job after 5 months

A year ago, Los Angeles Times publisher and CEO Ross Levinsohn was put on unpaid leave after the publication of an NPR article accusing him of "frat-house behavior" earlier in his career. He'd been hired to turn around one of the US's leading daily newspapers, but after he left that plan was abandoned and the paper sold. His story combines a few of the big media stories of the past two years: the decline of traditional news organizations, the unionization of a newsroom, and the fallout from #M...
Tags: New York, Hollywood, London, Yahoo, Washington Post, La, Disney, US, America, Los Angeles, Trends, Fox, New York Times, Npr, The New York Times, Las Vegas


The Best Shots From Our Brandweek: Challenger Brands Summit

At the Grand Hyatt New York on Feb. 6 and 7, Adweek hosted the first Brandweek: Challenger Brands summit. Some of the world's most popular direct-to-consumer and established brands came together to explore 12 top-of-mind topics that examined challenging the brand standard. Check out the best shots from the day, as well as Adweek's upcoming...
Tags: General, Advertising, Adweek, Grand Hyatt New York, Challenger Brands, Media Agency of the Year


What Does It Take to Be One of Adweek’s Media Agencies of the Year?

Today's media agencies face a new slew of challenges, as more clients slash budgets, issue RFPs and take everything in-house, from planning to programmatic. But clients aren't the only ones making big changes. Both OMD and Initiative bounced back from challenging years with strategic pivots, picking up new business from brands like Daimler Mercedes, Liberty...
Tags: Advertising, Magazine, Adweek, Omd, Media Agency of the Year


Why 2018 Was Such a Banner Year for Essence, Adweek’s Breakthrough Media Agency of the Year

It takes a special kind of agency, one year after its founding, to win business for a mega tech company like Google and retain that partnership for 13 years. It takes that same kind of agency to then branch out from its largest and longest-standing client--while still maintaining a strong alliance as its current global...
Tags: Google, Advertising, Magazine, Adweek, Media Agency of the Year


Watch the Keynote Presentations From Brandweek: Challenger Brands

Adweek hosted its inaugural Brandweek: Challenger Brands summit in early February featuring some of the fastest rising brand marketers. Keynotes included Bethenny Frankel explaining how she built her Skinnygirl empire, Hulu CMO Kelly Campbell detailing the results of the brand's "Better Ruins Everything" campaign, Papa & Barkley CMO Kimberly Dillon revealing how its first six-figure...
Tags: Advertising, Hulu, Adweek, Bethenny Frankel, Kelly Campbell, Challenger Brands, Brandweek, Papa Barkley, Kimberly Dillon, Better Ruins Everything, Premium Events


AT&T becomes latest YouTube advertiser to pull ads over pedophile problem

AT&T is the latest advertiser to remove all of its ads from Google-owned video platform YouTube, after widespread new reports this week that pedophiles have figured out how to glom themselves onto videos of kids, often girls, marking time stamps that show child nudity and sexualizing them in gross comments. YouTube reportedly sent a memo to advertisers outlining changes it's making this week to help protect brands. On Wednesday, Nestle and "Fortnite" maker Epic Games yanked some campaigns on...
Tags: Google, Post, Technology, News, Youtube, Tech, Pedophilia, Child Sexual Abuse, Adweek, Cnbc, Nestle, Pedophiles, Child Safety, Peloton, YouTube Disney


Biddable Ads Are Coming to TikTok, Opening Up the Popular Platform to More Marketers

TikTok has told agency partners in the U.S. that it is working on a biddable advertising option on the platform, signaling it is looking to further open up to advertisers and their digital dollars. Two media buyers told Adweek that representatives from TikTok have told them that a biddable option, in which advertisers will be...
Tags: General, Advertising, Adweek, Tiktok


Calling All Champions: Adweek and Adcolor Seek Nominees for Champions Award

As we announced last fall, Adweek and Adcolor have expanded our long-term partnership by publishing and celebrating the inaugural Champions list, which will honor those in marketing, media and tech who are committed to mentoring junior talent by "reaching back." Honoree profiles will be published in print and online April 15, followed by a luncheon...
Tags: General, Advertising, Adweek, ADCOLOR


Why Spotify Isn't Simply A Music Company [Cherie Hu]

In this piece Cherie Hu looks at how Spotify's major investments in third party licensing deals and original podcast development are validating investor predictions and causing it to become the Netflix of audio while potentially putting its brand at risk. ____________________________________ Guest post by Cherie Hu on Medium On October 28, 2018, as I was on Spotify’s mobile app searching for a certain music playlist I had made for myself, I received the following, unsolicite...
Tags: Apple, Amazon, Spotify, Music, Hbo, New York, London, Amy Schumer, Disney, Syfy, Bbc, Netflix, Pandora, Guest Post, EK, Npr


"I thought this was perfect because she is Acquarius [the water-bearer]. What could be wrong?"

"Bill Graham told me [concert promoter] Michael Lang would be calling me about a poster for this festival they were calling the Woodstock Music and Arts Festival. I had been doing a lot of rock stuff at the time. I just thought it was another one of those concerts. I had no reason to think otherwise."Said the artist David Edward Byrd — quoted in "Bethel Woods, Keeper of the Woodstock Grounds, Is Looking for a New Poster—With Help From the Artist Who Did the Fest’s Original/How peace, love and mu...
Tags: Art, Law, Naked, Adweek, Woodstock, Bethel, Bill Graham, Said, Ann Althouse, David Edward Byrd, Michael Lang


Q&A: Adweek’s Chief Brand Officer Danny Wright Talks About Diversity and Challenges in the Industry

In honor of Black History Month, Adweek decided to get a little meta and interview its own newly promoted chief brand officer, Danny Wright, to shine a spotlight on his achievements throughout his career. Wright talks about some of the challenges he sees in the industry for people of color and the ebb and flow...
Tags: General, Advertising, Adweek, Wright, Danny Wright, Black History Month Adweek


How Organic Valley Has Kept Farmers at the Core of Its Business

Leslie Kruempel has a unique title to represent a unique brand. As mission executive of Organic Valley, she has grown the company's marketing presence substantially in the years she's been at the company. Adweek caught up with Kruempel at the Brandweek: Challenger Brands event earlier this month, where she chatted about working with farmers to...
Tags: Advertising, Adweek, Organic Valley, Challenger Brands, Leslie Kruempel, Kruempel