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The case against behavioral advertising is stacking up

No one likes being stalked around the Internet by adverts. It’s the uneasy joke you can’t enjoy laughing at. Yet vast people-profiling ad businesses have made pots of money off of an unregulated Internet by putting surveillance at their core. But what if creepy ads don’t work as claimed? What if all the filthy lucre that’s currently being sunk into the coffers of ad tech giants — and far less visible but no less privacy-trampling data brokers — is literally being sunk, and could both be more hon...
Tags: Google, Security, Social, TC, Facebook, Mark Zuckerberg, Europe, Privacy, Advertising Tech, Tech, Unilever, Eu, New York Times, EC, Adweek, Carnegie Mellon University


This Tech Knows If Your House Will Flood Long Before You Do

At CES last week, Adweek got an inside look at the tech that's making our homes smarter than ever. Belkin's products, including everything from Phyn leak detectors to remote sensors and smart speakers from Wemo, are helping consumers save money, conserving precious resources and preventing potential disaster. We took a tour of Belkin's smart home...
Tags: Advertising, Ces, Adweek, Belkin, Wemo


Planters Is Advertising in the Super Bowl for the First Time in Over a Decade

Planters peanuts are a ubiquitous presence on grocery store shelves, but for the past 11 years, they haven 't been seen in a Super Bowl ad. That's all set to change in 2019. Planters confirmed to Adweek that it will be advertising in the Big Game this year. This year's ad is 30 seconds long...
Tags: General, Advertising, Adweek, The Big Game


Robin Roberts and Diane Sawyer Open Up About Making Morning TV History

In 2005, one year after the launch of TVNewser (now owned by Adweek), morning news history was made when Robin Roberts joined Diane Sawyer as anchor of ABC's Good Morning America. It marked the first time ever that two women had hosted a national morning news show. They worked side by side for five years,...
Tags: Abc, Advertising, Magazine, Adweek, Diane Sawyer, Robin Roberts, Programming & Performance


Doner Sued for Age Discrimination

There’s an odor to ageism. Limburger smells better. According to Lindsay Rittenhouse at Adweek, the stench of age-based discrimination led copywriter and creative director Susan Walsh, who worked for Doner for 10 years, to file a lawsuit against the agency for age discrimination. Walsh says the only explanation she received for her termination was that […] The post Doner Sued for Age Discrimination appeared first on Adpulp.
Tags: Advertising, Creativity, Demographics, Ageism, Adweek, Agencies, Walsh, Doner, Susan Walsh, Ad People, Lindsay Rittenhouse


18 Super Bowl Ads That Inspired the Creative Industry to Step Up Its Game

An objective person could watch Super Bowl advertising and plausibly think: "Yeah, that's a good ad." Of course, in the ad agency world, creatives tend to be a little more critical, picking little things out that illustrate the difference between a good Super Bowl ad and a great one. Adweek asked a wide range of...
Tags: Advertising, Adweek, Creative Industry, The Big Game


Looking for Inspiration: Ambient Advertising

As the world of marketing gets more and more cluttered every day, it's forcing advertisers to get creative. In marketing, the term 'ambient' means placing the ads at unusual places or unconventional places where you wouldn't expect an advertisement. The idea behind ambient advertising is to surprise consumers with its placement at unusual, unexpected or wacky ad spaces. "The first thing that will catch your eye when you are looking at an ambient advertisement would be its unusual location. Th...
Tags: Under The Influence, Advertising, Marketing, Sport, Skiing, Bmw, Audi, Adweek, New York Auto Show, Ambient Advertising, Ski Paradise, Terry O Reilly, Vccp, John Matejczyk, Muhtayzik Hoffer, Looking for Inspiration


A Shift in Customer Experience Marketing Is Here. Are You Ready?

As day three at CES kicked off with brilliant sunshine flooding the Las Vegas Strip and slightly less frenetic activity on the convention floor, Adweek caught up with Glen Hartman, senior managing director of Accenture Interactive in North America, to talk about global responsibility for Accenture's digital marketing, platforms and operations offerings. Following days of...
Tags: Advertising, Ces, Accenture, North America, Adweek, Las Vegas Strip, Accenture Interactive, Glen Hartman


This Cruise Line CMO Just Bought Equipment On the Spot at CES

Omnicom's media network OMD USA decided to change up how it approached CES this year by providing curated tours for clients on the massive Las Vegas trade show floor. Adweek is partnering with OMD this week to get insights into the tours and to find out what tech these big brands are eyeing up. In...
Tags: Advertising, Ces, Las Vegas, Adweek, Omd, Omnicom, OMD USA


Why Brands Like Pabst and GoPro Still Rely on Fans for Marketing, and Probably Always Will

As the first day of CES wrapped up and attendees headed out into the cool desert air for industry dinners and parties--or the casino floor to try their luck--Adweek caught up with three senior marketers to discuss how technology is helping create communities of consumers around their brands, services and products. In this video, Jillian...
Tags: Advertising, Ces, Pabst, Adweek


Persil Returns for Its Fourth Consecutive Super Bowl

Persil ProClean is returning to pro football's biggest night for the fourth consecutive year. The detergent brand will bring back The Professional, a pitchman who wants to help you clean your clothing, to the Super Bowl on Feb. 3 on CBS. A brand spokesperson confirmed to Adweek that it is returning to the Big Game...
Tags: Advertising, Cbs, Adweek, The Big Game


These CMOs Talk About the Tech That’ll Spark Higher Consumer Engagement

As CES 2019 kicked off Tuesday with the usual rush to the convention floor and scramble to make it to meetings and panels on time, Adweek caught up with three CMOs from very different categories to see where their interests and expectations lie for the coming week. While Fernando Machado, CMO of Burger King and...
Tags: Advertising, Ces, Adweek, Fernando Machado CMO


PepsiCo Is Bringing Pepsi, Bubly and Doritos to the Super Bowl

Three brands under the PepsiCo umbrella will be making appearances in the Super Bowl this year, Adweek confirms. Doritos, PepsiCo's one-year-old sparkling water business Bubly and its flagship Pepsi-Cola brand will all have 30-second spots in this year's game. It has not yet been revealed which quarter of the game the respective spots will run...
Tags: Advertising, Pepsico, Adweek, Pepsi Cola, The Big Game, Doritos PepsiCo


Adweek Acquires CMO Moves LLC to ‘Build Deeper Relationships’ With Brands

Adweek will announce Monday that it has acquired CMO Moves LLC, otherwise known as Marketer Moves, a company that launched at the beginning of last year to provide industry insights from CMOs. Financial terms of the deal, which was finalized Jan. 1, were not disclosed. Marketer Moves founder Nadine Dietz will take on the title...
Tags: Advertising, Adweek, Publishers & Platforms, Nadine Dietz, Adweek Acquires CMO Moves LLC, CMO Moves LLC


CBS’ Ratings Deal With Nielsen Expires, Complicating Network’s Advertising Buys

A day and a half after CBS and Nielsen's contract expired, the companies still haven't agreed on a new deal--and buyers told Adweek they are trying to determine how the dispute will affect their current ad inventory on the network. CBS and Nielsen have been negotiating for six months on a new contract, but failed...
Tags: Advertising, Cbs, Nielsen, Adweek, Programming & Performance, Nielsen Expires Complicating Network


10 Tips to Create Voice-Search Friendly Content

Google and Bing already agree that a big number of queries in their search happen through voice search. The search engines can now process natural language making it possible for users to speak words and syntax in normal conversations with their devices without using specific keywords and get information. Given that many people utilize mobile devices to access the internet, the number of voice search is expected to rise further. Adweek reports that by 2019 the United States alone will have more ...
Tags: Google, Mobile, Technology, Sales, United States, Miami, Bing, Adweek, Don, SEO Research, Voice Search Friendly Content


Adweek’s 25 Most Popular Brand Marketing Stories of 2018

In 2018 brands were on a mission to connect with people more than even. Sometimes brands (hey, Nike) felt it best to take a stand for an important issue or cause, while others used their creative prowess to make stunning ad campaigns that you could watch over and over again--think Apple's HomePod ad. Then there...
Tags: Apple, General, Advertising, Nike, Adweek


Adweek’s 25 Most Popular Programmatic Stories of 2018

Programmatic ad spend is only continuing to rise with such technologies powering more than 80 percent of all display ad buys in the U.S. according to eMarketer. Although, the growing dominance of the industry's largest names, a.k.a the duopoly and increasingly Amazon, is forcing 'independent ad tech' to make some major calls--such as which tech...
Tags: Amazon, Advertising, Adweek, Programmatic


Adweek’s 25 Most Popular Digital and Media Stories of 2018

Social networks may be the bedrock of modern digital marketing, but they also got rattled by high-profile tremors that left ominous cracks in the foundation this year. Major players like Facebook and Twitter, which both faced seemingly ceaseless pressure in 2018 over issues like privacy and hate speech, were only one aspect of the digital...
Tags: Facebook, Advertising, Year In Review, Adweek


Tech Team’s Reading List: Our Favorite Articles from 2018

It's been a big year for Adweek's tech team, which has been focusing intensely on the weird, wonderful and occasionally frightening world that is tech, media and advertising. Here's some of the work we're most proud of from the past year. If you have a moment or three to kill while sitting around the fireplace,...
Tags: General, Advertising, Adweek


Adweek’s 25 Most Popular TV and Video Stories of 2018

In the worlds of television and streaming video, it was a year of evolution and experimentation--but not just among the old-school media companies you might expect. Streaming services faced their own challenges in an increasingly competitive landscape. YouTube fought the uphill battle to convince viewers that it has a service worth paying for in YouTube...
Tags: Advertising, Year In Review, Adweek


Adweek’s 25 Most Popular Stories About Creativity in 2018

Do creative agencies bloom in adversity? They might, if 2018 is any indication. Despite it being a rocky and often chaotic year for the agency world, 2018 saw an astounding range of strong creative ideas--as illustrated by our Top 25 ads of the year. So what resonated with Adweek readers? Here's a look at our...
Tags: Advertising, Year In Review, Adweek


Adweek’s 25 Most Popular Stories About Agencies in 2018

It's fair to say 2018 was not the smoothest year for ad agencies, which faced existential threats and staffing controversies. Even agencies that avoided their own public drama faced the potential of getting swept up in high-profile issues like the resignation of Papa John's founder John Schnatter amid accusations of racist comments (reportedly made during...
Tags: Advertising, Year In Review, Adweek, John Schnatter


Apple Spins 'Real Artists Ship' Into 'Share Your Gifts'

theodp writes: "Have you ever made something wonderful but were too afraid to share it?" asks Apple's heartwarming "Share Your Gifts" 2018 holiday ad, which features a girl who keeps her creations secret, until they're let out into the world by her dog and enjoyed by everyone around her. Arguably deserving writing credit for the ad is the late Steve Jobs, who thirty-five years ago preached a similar "Real Artists Ship" message to the original Mac team as he led them on a holiday "death march" to...
Tags: Apple, Steve Jobs, Tech, Adweek, Andy Hertzfeld, Randy Wigginton


Agency Holiday Cards 2018: Inventive and Creative Send-Offs to the Year, Part 3

Adweek's roundup of agency holiday cards continues with approaches including gaming, ASMR, animated videos and a take on Drunk History. Please find links to the rest of the roundups below: Agency Holiday Cards 2018: Inventive and Creative Send-Offs to the Year Agency Holiday Cards 2018: Inventive and Creative Send-Offs to the Year, Part 2 ABC...
Tags: General, Advertising, Adweek


What Motivated Stance to Drop Its First Ad Campaign After 9 Years in Business

Stance, which started as a sock brand and has since evolved to include T-shirts and men's underwear, launched in 2009. But it took until the summer of 2018, almost an entire decade into the company's life, for the brand to launch its first official campaign. Candy Harris, Stance's CMO, told Adweek that the company's marketing...
Tags: General, Advertising, CMO, Adweek


Production Company Tool Moves Closer to Agency Territory, Signing Creative Directors and Strategists

Creative production company Tool of North America is enhancing its creative capabilities by expanding its roster beyond directors and artists to include creative directors and strategists. "Every year, we try to evolve and make decisions to make better work," Tool of North America owner Erich Joiner told Adweek, adding that the decision to expand its...
Tags: Advertising, Adweek, Tool of North America, Leadership & Talent, Production Company Tool Moves Closer, Erich Joiner


Video: Adweek Mashes Up the Best Ads of 2018

We're nearing the end of 2018, and thousands if not millions of ads have crossed your eyes over the past 12 months. Most were forgettable, but some had big impacts on our conversations and even our culture. Everything could have been a Tide ad after February. Nat Geo showed us a new kind of journey...
Tags: Advertising, Year In Review, Adweek, Nat Geo, Adweek Video


WPP Hires Away Longtime Publicis Vet to Serve as First Chief Marketing and Growth Officer

WPP has hired Laurent Ezekiel, a longtime Publicis Groupe and Digitas veteran, to be its first chief marketing and growth officer, WPP CEO Mark Read wrote in an internal email acquired by Adweek. The email states that he will report directly to Read. A WPP spokesperson confirmed the appointment but declined to comment further. Publicis...
Tags: Advertising, Adweek, WPP, Publicis Groupe, Digitas, Mark Read, Leadership & Talent, Laurent Ezekiel


TopRank Marketing’s Top 6 SEO Predictions & Trends for 2019

The year-end hustle and bustle is on, marketers. We’re all finalizing next year’s tactical mix and strategy, refining targets, and setting goals—all with the intention of driving bigger, badder, and better results in the new year. When it comes to setting your SEO strategy for 2019, here’s an important stat to keep in mind: 61% of marketers say improving SEO and growing their organic presence is their top inbound marketing priority. For more than two decades, SEO has been a foundati...
Tags: Google, Amazon, US, Seo, European Union, Gartner, Adweek, Surveymonkey, Toprank Marketing, World Economic Forum, Kenshoo, Lee, Facebook In, Lee Odden, Backlinko, KPI