Posts filtered by tags: Adweek[x]


 

Big Jersey Energy: How the NJ Government Twitter Account Became the Sheriff of Pandemic Safety

In Adweek's new weekly video series, Social Confidential, Adweek's social media editors take a look behind the logo to find out who's tweeting, posting and sharing from major brands. For the first episode, Adweek audience engagement editor Jess Zafarris spoke with Pearl Gabel and Megan Coyne, who have made national headlines for the fun and...
Tags: Advertising, Adweek, Gabel, Jess Zafarris, Social Confidential, Big Jersey Energy, Social Confidential Adweek, Megan Coyne


A New Star Wars vs. Star Trek Standoff; 2020’s Emmy-Winning Ad: Tuesday’s First Things First

Welcome to First Things First, Adweek's daily resource for marketers. We'll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Patrick Stewart and Mark Hamill Are Rivals in Uber Eats'...
Tags: Advertising, Patrick Stewart, Adweek, Mark Hamill, First Things First


Nostalgic Tchotchkes to Luxury Juggernaut; 40 Years of Marketing Wisdom: Monday’s First Things First

Welcome to First Things First, Adweek's daily resource for marketers. We'll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. How CEO Gary Friedman Built Restoration Hardware Into RH, a...
Tags: General, Advertising, Adweek, Gary Friedman, First Things First


7 Marketing Lessons from Ryan Reynolds; Facebook Cracks Down on Hate: Friday’s First Things First

Welcome to First Things First, Adweek's daily resource for marketers. We'll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Yes, Ryan Reynolds Really Writes His Own Stuff, and He's...
Tags: Advertising, Ryan Reynolds, Adweek, First Things First, Facebook Cracks Down


RH’s Gary Friedman Outlines the Retailer’s Bold Plans for Physical Stores

For Gary Friedman, the CEO of home furnishings retailer RH (formerly Restoration Hardware), physical stores remain vital to the brand's ambitions. "We like to say, it's not about the internet," he said at Adweek's Brandweek virtual event. "It's about the lack of imagination at retail." Uncowed by the accelerated shift to online from offline during...
Tags: Advertising, Adweek, Gary Friedman, Physical Stores, Experiential, Brandweek


3 Tips for Creating a Viral TikTok Campaign

At Adweek's Brandweek virtual event on Wednesday, marketers from TikTok, Chipotle and Simmons came together for a Brandweek Masterclass to discuss what works best on the platform--and what falls flat. Sofia Hernandez, head of U.S. business marketing for TikTok, has worked with dozens of brands to put together content that engages the platform's community of...
Tags: Advertising, Adweek, Platforms, Simmons, Brandweek, TikTok Chipotle, Sofia Hernandez, Brandweek Masterclass, U S business marketing for TikTok


BK Puts Its Insides on the Outside; 3 Bold Brand Strategies from CMOs Thursday’s First Things First

Welcome to First Things First, Adweek's daily resource for marketers. We'll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Burger King Puts the Whopper Ingredient List Front and Center...
Tags: Advertising, Adweek, First Things First


Why Hugh Jackman Isn’t a Jerk; Baby Yoda is Back: Tuesday’s First Things First

Welcome to First Things First, Adweek's daily resource for marketers. We'll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Why Isn't Hugh Jackman a Total Asshole? Ryan Reynolds' New...
Tags: Advertising, Hugh Jackman, Adweek, First Things First, Baby Yoda


More Than 5,600 Attendees—So Far—Sign Up for Brandweek 2020

The planning for the 2020 edition of Adweek's tentpole event, Brandweek, began last September, soon after the 2019 edition in Palm Springs, Calif. Miami was to play host to this year's conference, which was supposed to happen this week. Instead, like so many other companies have had to do over the last six months, Adweek...
Tags: Advertising, Adweek, Brandweek, Palm Springs Calif Miami


Live the Fresh Prince Life; Reddit’s New Political Ads Policy: Monday’s First Things First

Welcome to First Things First, Adweek's daily resource for marketers. We'll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. The Fresh Prince's Bel-Air Mansion Is Now Available on Airbnb...
Tags: Advertising, Reddit, Adweek, First Things First, Bel Air mansion


Diversity, Inclusion and Community Are Among the Touchstones of Adweek’s 2020 Brand Genius Honorees

It's always a thrill to splash some limelight on outstanding members of our community, but this year it feels especially gratifying to honor marketers who have skillfully led their brands' messaging to new heights both before and during the thicket of uncertainty, fear and dissent that has characterized 2020. As you read our profiles of...
Tags: Advertising, Magazine, Adweek, Brand Genius


Aviation Gin’s Full Frontal Nudity; Marvel’s Superpowered Marketing Strategy: Friday’s First Things First

Welcome to First Things First, Adweek's daily resource for marketers. We'll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Ryan Reynolds' Aviation Gin Launches OnlyGins.com With a Naked Bottle...
Tags: Advertising, Ryan Reynolds, Adweek, First Things First


Ryan Reynolds Drops 2 More Mint Mobile Ads; The NFL’s Strange, Extraordinary Return: Thursday’s First Things First

Welcome to First Things First, Adweek's daily resource for marketers. We'll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. After Delighting Us With Rick Moranis, Ryan Reynolds Drops 2...
Tags: Advertising, NFL, Ryan Reynolds, Adweek, First Things First, Rick Moranis Ryan Reynolds


8 Things B2B Marketers Need To Know About Reddit in 2021

What do B2B marketers stand to gain by using Reddit? Just how effective is Reddit for advertising and organic marketing communication, and what are some of the top tips and advice for B2B marketers new to Reddit or those looking to expand their presence on the social media platform? Let’s take a look at the answers to these questions and more, including eight things B2B marketers need to know about social news aggregator and discussion platform Reddit, including why more businesses than ever...
Tags: Google, Facebook, Twitter, Pinterest, Seo, Linkedin, B2b Marketing, Nasa, Reddit, Facebook Groups, Adweek, HubSpot, Wells Fargo, Toprank Marketing, Ama, Sara Jerde


Durex Destigmatizes Anal Sex; Meet the IAB’s New CEO: Wednesday’s First Things First

Welcome to First Things First, Adweek's daily resource for marketers. We'll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Durex Challenges the Stigmas Around Anal Sex, Which It's Not...
Tags: Advertising, Durex, Adweek, Iab, First Things First


Adweek Podcast: Previewing Brandweek and Fall TV

It's the week after Labor Day, which means fall is almost here. The year marches on, strangely. So here at Adweek, we've reimagined September with a bunch of things in store for you. On this episode of Yeah, That's Probably an Ad, Co-host David Griner previews his conversation at Brandweek Masters Live with our Brand...
Tags: Advertising, Adweek, David Griner, Fall TV, Brandweek, Adweek Podcasts


ESPN’s Silly Ode to Football’s Return; What Customers Expect of Brands: Tuesday’s First Things First

Welcome to First Things First, Adweek's daily resource for marketers. We'll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. ESPN and Celine Dion Capture the Mood of a Nation...
Tags: Advertising, Espn, Adweek, Celine Dion, First Things First


Kentucky Derby Horse or Ad Agency: Can You Tell the Difference?

Ahead of the Kentucky Derby each year, Adweek takes to the streets of New York to quiz random people about whether they can tell whether a name is a Kentucky Derby horse or an ad agency. This year, with the Kentucky Derby postponed until Sept. 5 and most people still working remotely, we changed things...
Tags: New York, Advertising, Adweek, Kentucky Derby, Sports Marketing, Adweek Video, Kentucky Derby Horse


Apple’s Contradictory Privacy Moves; Most-Watched Streaming Shows: Friday’s First Things First

Welcome to First Things First, Adweek's daily resource for marketers. We'll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Apple Sends Mixed Messages About Privacy Today, Apple released a...
Tags: Apple, Advertising, Adweek, First Things First


How Burger King Is Reimagining the Restaurant Experience During the Pandemic

Key insights: Planned enhancements will include contactless ordering and delivery modes such as coded lockers to pick up food. Burger King says the new design will result in a physical footprint 60% smaller than a traditional BK restaurant building and site. The last time Adweek caught up with Jos? Cil, the CEO of Restaurant Brands...
Tags: General, Advertising, Burger King, Adweek, Jos, BK


BK Reimagines the Restaurant Experience; Brands Promote Job Openings for Labor Day: Thursday’s First Things First

Welcome to First Things First, Adweek's daily resource for marketers. We'll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. How Burger King Is Reimagining the Restaurant Experience During the...
Tags: General, Advertising, Adweek, First Things First


Agency Execs Weigh in on How to Maintain Success During Pandemic Pivots

At Adweek's live virtual summit this week highlighting independent agencies and how they've found success during the pandemic, Facebook's head of partner management Katie Baldwin spoke with a panel of three top agency executives: Obele Brown-West, evp of media at Tinuiti, James Townsend, global CEO of ForwardPMX and Barbara Cavness, CEO of (un)Common Logic. To...
Tags: Facebook, Advertising, Adweek, The Future of Agencies, Adapting to Crisis, Katie Baldwin, Tinuiti James Townsend, Barbara Cavness


Multicultural Agency Founders on How They Got Started and the Future of the Space

On Tuesday, Adweek turned its independent agency focus on "Multicultural Independence" with a panel moderated by Agencies editor Doug Zanger, featuring Team Epiphany founder, managing partner Coltrane Curtis and Egami Group founder, CEO Teneshia Jackson-Warner. The panel was part of Adweek's Breaking The Mold: Creating Long-Term Success for Independent Agencies Live Virtual Summit in its...
Tags: Advertising, Adweek, Coltrane Curtis, The Future of Agencies, Egami Group, Doug Zanger, Teneshia Jackson Warner


Adweek Radio: A Cruel and Stressful Summer for Interns

In this episode of Adweek Radio, we dive into the debate around unpaid internships. During the pandemic, internships and post-grad opportunities have been upended. Some have been canceled or post-postponed, which can adversely affect how creatives, copywriters, strategists and content creators get their careers off the ground. Joining us for this episode is Adweek agencies...
Tags: Advertising, Adweek, Adweek Podcasts, Adweek Radio


Reddit’s Cheeky Pro-Voting Campaign; The Google Antitrust Battlefield: Wednesday’s First Things First

Welcome to First Things First, Adweek's daily resource for marketers. We'll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Reddit, Old Navy Launch Initiatives to Get Out the Vote...
Tags: Advertising, Reddit, Adweek, First Things First, Google Antitrust Battlefield, Reddit Old Navy


3 Burning Questions (and Answers) About Indie Agencies

During Adweek's Breaking the Mold: Creating Long-Term Success for Independent Agencies Live Virtual Summit today, Adweek senior editor, agencies, Doug Zanger, and agencies reporter Minda Smiley posed questions to three thought leaders about the pressing issues facing independent agencies today. Erin Allsman, executive vice president and managing director of Brownstein Group; Julie Dub?, partner and...
Tags: General, Advertising, Adweek, Brownstein Group, The Future of Agencies, Doug Zanger, Burning Questions and Answers About Indie Agencies, Minda Smiley, Erin Allsman, Julie Dub


Adweek Acquires Target Marketing and Publishing Executive

Adweek has acquired three market-leading properties expanding its reach into the performance marketing space. Included in the acquisition from NAPCO Media are Target Marketing and Publishing Executive as well as FUSE Media, a publishing technology summit. Terms of the deal were not disclosed. "This acquisition will help accelerate the strong growth that Adweek has been...
Tags: Advertising, Adweek, Performance Marketing


Hate Symbols on Amazon; Nike Salutes Williams Sisters: Tuesday’s First Things First

Welcome to First Things First, Adweek's daily resource for marketers. We'll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Controversial Product Listings Continue to Plague Amazon Amazon has a...
Tags: Amazon, Advertising, Nike, Adweek, First Things First


The 3 Women Who Started BLM; Ryan Reynolds Joins Brandweek: Monday’s First Things First

Welcome to First Things First, Adweek's daily resource for marketers. We'll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Meet the 3 Women Who Founded Black Lives Matter--and Started...
Tags: General, Advertising, Adweek, First Things First, Ryan Reynolds Joins Brandweek


‘The Hardest Commercial I Have Ever Edited.’ How Nike Created Its Split-Screen Masterpiece

This story is unlocked to all users until 12 p.m. ET today. To unlock all of Adweek's exclusive reporting, please consider an Adweek Pro Membership. The best advertising ideas are often simple in concept but fiendishly difficult in execution. On such a scale, this one might have surpassed them all. Nike's "You Can't Stop Us"...
Tags: Advertising, Nike, Adweek, Wieden + Kennedy, Pulse Films, Digital Storytelling, Creative Disruption