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When Returning to the Office, Keep Some of Those Work-From-Home Elements Alive

Editor's note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek's community of high-level experts. Today, Evelyn Rusli--co-founder, president and CMO of Yumi--surveys her network of brand marketers on their own pathways back to the office. With back-to-work-ish upon us, many companies are hurriedly drafting their...
Tags: Advertising, CMO, Adweek, Yumi, Evelyn Rusli, Columnist Network


Tampa Bay Buccaneers’ Assistant Defensive Line Coach on What it Takes to Win a Super Bowl

Inspired by our coveted award by the same name, Adweek presents a new livestream video series hosted by Chief Content Officer Lisa Granatstein. The Most Powerful Women in Sports, exclusively available to Adweek+ subscribers, celebrates the female power players in the sports world. The biweekly series will deliver life lessons, motivation and growth, with a...
Tags: Advertising, Adweek, Tampa Bay Buccaneers, Premium, Women In Sports, Sports Marketing, Lisa Granatstein


The Power of Empathy, Vulnerability, and Authenticity

As part of the CMO Reboot Playbook: The Elevated Role of Marketing, AT&T Chief Marketing and Growth Officer Kellyn Smith Kenny shares her play on leading your company through a crisis with empathy, vulnerability, and authenticity. Check out more plays from top CMOs and brand leaders here. This transcript has been edited by Adweek and...
Tags: Advertising, Adweek, Premium, Kellyn Smith Kenny, CMO Reboot Playbooks


This Is the Core of Impactful Advertising

As a leading copywriter for Wieden + Kennedy Portland, Jordan Dinwiddie is no stranger to taking on brand voices and identities. Dinwiddie spoke with fellow creative and podcast host Bimma Williams about their career journeys and the importance of authenticity at Adweek's Elevate: Experiential and Creativity event last week. Authenticity is more important than ever...
Tags: Advertising, Diversity, Adweek, Cannes Lions, Dinwiddie, Equity and Inclusion, Core of Impactful Advertising, Wieden Kennedy Portland Jordan Dinwiddie, Bimma Williams


How to Say ‘No’ to Mediocre Creativity

Like so many other companies, AB InBev was forced to reset its marketing strategy in 2020. The company went back to its storytelling roots with an emphasis on human needs and desires. Richard Oppy, vice president of global brands at AB InBev, took to the virtual stage at Adweek's fourth annual Elevate: Experiential and Creativity...
Tags: Advertising, Adweek, Cannes Lions, Ab Inbev, Richard Oppy


In the ‘Age of Cynicism,’ Your Marketing Must Be Meaningful and Authentic

Editor's note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek's community of high-level experts. Today, Stephanie Nerlich, CEO of Havas Creative, takes a moment to reflect on consumer outlooks and ideologies. Below, in her own words, she advises businesses and brands to authentically drive the...
Tags: Advertising, Adweek, Stephanie Nerlich, Havas Creative, Columnist Network


Call for Nominations for Brand Genius 2021

Adweek's Brand Genius is back. The annual awards salute the best and brightest executives working in marketing today--but we need your help finding them. Here's what makes a Brand Genius nominee: They have played a key leadership role in developing and/or growing a brand, including introducing a new product, revamping an existing one or guiding...
Tags: Advertising, Adweek, Brand Genius


How Shutterstock Is Helping Media Organizations Through Challenging Times

Editor's note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek's community of high-level experts. Today, Shutterstock's Stan Pavlovsky illustrates the success of his tech-driven approach since his promotion to CEO last year. Below, in his own words, he explains the initiatives that redefined his company's...
Tags: Advertising, Adweek, Stan Pavlovsky, Columnist Network


25 LGBTQ+ Leaders Making a Meaningful Difference in Media, Marketing, Tech and Beyond

For the second year running, Adweek is recognizing remarkable LGBTQ+ leaders across media, marketing and tech industries with our Pride Stars honors. In a year when people didn't get to celebrate Pride to its fullest--or at least in the usual way--our honorees remained steadfastly joyful and persistent. This class of Pride Stars includes some very...
Tags: Advertising, Diversity, Magazine, Adweek, AdWeek Instagram, Equity and Inclusion


Adweek Podcast: Everything You Need to Know About Cannes Lions Live

This week on Yeah, That's Probably an Ad, we're chatting about all things Cannes Lions Live. Co-hosts David Griner and Shannon Miller are joined by Adweek's European creative editor Brittaney Kiefer to get you up to speed on Cannes festivals of the past, what to expect this year and what work to watch. Stream the...
Tags: Podcast, Advertising, Creative, Adweek, Cannes, Cannes Lions, Shannon Miller, David Griner, Adweek Podcast, Adweek Podcasts, Cannes Lions Live, Awards & Honors, Cannes Lions Live Co, Brittaney Kiefer


How These Exuberant Illustrations Made Their Way Onto Popular Products—and Adweek’s Cover

When Kiehl's Canada approached Toronto illustrator Tim Singleton to design special Pride packaging for its popular face cream, the decision was a no-brainer. He'd used the brand for years, and more importantly, Kiehl's vowed to use part of the proceeds to help the queer community in practical, tactical ways. The partnership will create 2SLGBTQIA+ workshops...
Tags: Advertising, Toronto, Canada, Magazine, Adweek, Kiehl, Creative Thinkers, Tim Singleton


Taj Alavi, Former Uber and Chime Exec, Is Now Global Head of Marketing at Spotify

Industry veteran Taj Alavi is now global head of marketing at Spotify, a newly created role for the music streaming company, the brand confirmed to Adweek today. Most recently, Alavi was vp of marketing and communications for banking app Chime--a fintech company that saw its popularity and valuation skyrocket during the Covid-19 pandemic. Spotify declined...
Tags: Spotify, Advertising, Adweek, Alavi, Taj Alavi, Leadership & Talent


Smashing Fortnite Freezers: How Wendy’s Became a Fresh Voice on Twitch

Wendy's has always taken an unconventional approach to social marketing, and its path to success on streaming platform Twitch followed that model. "We made a huge impact on Twitch without arguably the most important part of Twitch: the presence of the streamer," VMLY&R group creative director McKay Hathaway said during Adweek's Elevate: Experiential and Creativity...
Tags: Gaming, General, Advertising, Adweek, Cannes Lions, Wendy, McKay Hathaway


Fans Are Your Brand’s Greatest Asset If You Can Spark an Emotional Connection

Editor's note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek's community of high-level experts. Today, Christina Wootton of Roblox describes the success of a virtual experience that builds off an authentic connection with a subset of dedicated users--and how connections like that can expand your...
Tags: Advertising, Adweek, Columnist Network, Christina Wootton


Call of Duty General Manager Johanna Faries on Leadership in Esports

Inspired by our coveted award by the same name, Adweek presents a new livestream video series hosted by Chief Content Officer Lisa Granatstein. The Most Powerful Women in Sports, exclusively available to Adweek+ subscribers, celebrates the female power players in the sports world. The biweekly series will deliver life lessons, motivation and growth, with a...
Tags: Advertising, Adweek, Esports, Women In Sports, Sports Marketing, Lisa Granatstein, Johanna Faries


Revenge Spending Will Drive Consumer Trends This Year

Editor's note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek's community of high-level experts. Today, Esther Raphael, CMO of Intersection, explains the trends in consumer behavior coming out of the most recent wave of the pandemic. Below, in her own words, she pinpoints the unique...
Tags: Advertising, Adweek, Columnist Network, Esther Raphael CMO


Agencies Mimic Hotels for Reopening Plans, Buffets and Dogs Are Not Allowed

With the projected aspiration for agencies to fully reopen their offices after Labor Day, leaders are seeking guidance on effective strategies to keep employees safe while continuing to get their businesses back and operational. While there remains no one overarching playbook, just like Adweek reported in May, agencies are exploring various options in terms of...
Tags: Advertising, Adweek


Made Music Studios Wants to Help Brands Avoid Hitting Sour Notes on Sonic Branding

Most advertising pros immediately recognize the 2020 mashup from YouTube creator Microsoft Sam called, "Every Covid-19 Commercial is Exactly the Same." It's a compilation of somber brand spots, from Apple to Uber, backed by nearly-identical "sad piano" soundtracks. Don't let this be you. That was one takeaway from a Tuesday session of Adweek at Home...
Tags: Apple, Youtube, Advertising, Adweek, Cannes Lions, Don, Microsoft Sam


As Brand Safety Evolves, Here’s How to Stay Ahead of the Curve

Editor's note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek's community of high-level experts. Today, Caitlin Rush, global head of brand safety strategy at Twitter, discusses the speed at which brand safety has progressed due to new considerations from the past year. Below, in her...
Tags: Advertising, Adweek, Columnist Network, Caitlin Rush


Adweek Podcast: 2021’s Award Season Big Winners

It's advertising award season and we have all the info on this year's big winners so far. Host David Griner is joined by our new co-host Shannon Miller to discuss the campaigns that are getting the most recognition at shows like D&AD, The One Show, and ADC. Plus, a preview of Adweek's 'Adweek at Home'...
Tags: Podcast, Advertising, Creative, Adweek, Shannon Miller, David Griner, Adweek Podcasts, Awards & Honors


GivingTuesday and Pulsar on How to Measure Cultural Change

Even cultural moments can come down to a science. At least that's what audience intelligence platform Pulsar and "global generosity movement" GivingTuesday have discovered in researching how audiences and payment platforms impact donations. The two organizations presented those insights to Adweek editor in chief Stephanie Paterik during The Giving Revolution: How Network Effects Are Rewiring...
Tags: Advertising, Events, Adweek, Pulsar, Stephanie Paterik


What Marketers Need to Know About the Transformation of TV Measurement

After technological advancements, a global pandemic and a major ratings miscalculation by Nielsen, TV consumption and viewership are evolving at record speeds. At Adweek's Elevate TV and Video Measurement event, Sean Cunningham, chief executive officer of VAB, laid out a few basic principles for marketers to start preparing for the future of TV. Demand transparency...
Tags: Advertising, Adweek, Nielsen TV, Sean Cunningham, Programming & Performance, Transformation of TV Measurement


Marketers Want Precision Targeting With CTV, and They’re Getting It

The Covid-19 pandemic forced an already shifting industry headfirst into streaming. Adweek's Mollie Cahillane talked with Ashwin Navin, cofounder and CEO of Samba TV; Ashish Chordia, founder and CEO of LG Ads; and Travis Hockersmith, vp of platform business at Vizio about the changes connected TV have undergone during the pandemic and how that impacts...
Tags: Advertising, Lg, Vizio, Adweek, Samba TV, Connected TV, CTV, Ashwin Navin, Programming & Performance, Mollie Cahillane, Ashish Chordia, Travis Hockersmith


This Is the Key to Navigating Tough Work Conversations as We Go Back to ‘Normal’

Editor's note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek's community of high-level experts. Today, 99designs' Patrick Llewellyn illustrates the value of creating space for meaningful conversations as organizations navigate the shifting landscape of work. Below, in his own words, he shares how his distributed...
Tags: Advertising, Adweek, Patrick Llewellyn, Columnist Network


How to Be Intentional About the Career You Want

As part of the CMO Reboot Playbook: Team Health, Peloton Interactive's SVP Head of Global Marketing & Communications, Dara Treseder shares the framework she uses to invest in herself and develop her career. Check out more plays from top CMOs and brand leaders here. This transcript has been edited by Adweek and may not reflect...
Tags: Advertising, CMO, Adweek, Premium, CMO Reboot Playbooks, Global Marketing Communications Dara Treseder


Grindr Embraces the Return of Live Events for Pride Month 2021

While the pandemic could not weaken the pride of the LGBTQ+ community, it did wipe out most Pride Month in-person events in 2020. LGBTQ+-focused dating application Grindr is welcoming the return toward normalcy for Pride Month 2021 with its "Grindr Pride: The Comeback" campaign. Director of marketing Alex Black told Adweek that Grindr--which currently counts...
Tags: Advertising, Diversity, Adweek, Grindr, Alex Black, Equity and Inclusion


Exclusive: CPB Has Lost Key Clients Hotels.com and Fruit of the Loom

A decade ago, Crispin Porter + Bogusky seemed practically unstoppable. But in 2021, the storied agency is facing steep obstacles and an uncertain future. Adweek has learned that CPB, which lost its coveted Dominos account in 2020 and has seen a rotation of agency leadership in recent years, has now lost key clients Hotels.com and...
Tags: General, Advertising, Accounts, Adweek, CPB, Crispin Porter Bogusky, The Future of Agencies


Meet the millennial crypto-art entrepreneurs backed by Scooter Braun who want to dominate the 'wild, wild west' of the NFT market

Mark Mastrandrea and Jeff Cole, the founders of IKONICK. Courtesy of IKONICK IKONICK, a canvas-art company, blends pop culture and quotes into high-end art millennials love. Now, it plans to disrupt the NFT space. It dropped its first NFT last month, earning $100,000 in sales. The founders spoke with Insider about tapping into the millennial art buyer and the future of NFTs. See more stories on Insider's business page. "Dreams weigh more than excuses."So says an all-white, bold font sp...
Tags: Art, Instagram, Small Business, Entertainment, Investments, Boston, Disney, Trends, Markets, Economy, Millennials, Nba, Adweek, Gary Vaynerchuk, Christie, NFT


Meet the millennial crypto-art entrepreneurs backed by Gary Vaynerchuk who want to dominate the 'wild, wild west' of the NFT market

Mark Mastrandrea and Jeff Cole, the founders of IKONICK. Courtesy of IKONICK IKONICK, a canvas-art company, blends pop culture and quotes into high-end art millennials love. Now, it plans to disrupt the NFT space. It dropped its first NFT last month, earning $100,000 in sales. The founders spoke with Insider about tapping into the millennial art buyer and the future of NFTs. See more stories on Insider's business page. "Dreams weigh more than excuses."So says an all-white, bold font sp...
Tags: Art, Instagram, Small Business, Entertainment, Investments, Boston, Disney, Trends, Markets, Economy, Millennials, Nba, Adweek, Gary Vaynerchuk, Christie, NFT


Watch Adweek’s Inaugural Elevate: Brand Safety

In 2021 brand safety has become a vital part of strategy for many brands. But brand safety, like many things in life, is not always black and white. On May 26 Adweek's Elevate: Brand Safety summit invited marketers to discuss why a nuanced approach to brand safety is required and how to create an engaging...
Tags: Advertising, Customer Experience, Adweek, Branding, Premium Events