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How to create a business LinkedIn page to boost your company's credibility

Creating regular content and having an aesthetically pleasing page can boost your company's LinkedIn presence. kyonntra/Getty Images In order to create the best LinkedIn page for your business, aesthetics are key. Posting regularly and interacting with comments with keep your followers interested. Plan your content calendar in advance to be ready for relevant holidays or industry events. If you own a business, you should own it on LinkedIn. You need a business page to help market your ...
Tags: Facebook, Instagram, Small Business, Trends, Strategy, Linkedin, Content Creation, Nordic, Contributor, Inc.com, Business Advice, LinkedIn For Business, Amy George, Contributor 2021


Use these 3 lessons from the pandemic to build a stronger crisis plan for your business

During a crisis it is important to communicate with your employees first. pixelfit/Getty images Business crisis plans are important for unforeseen circumstances such as this pandemic. Being forced to change routines exposed a lack of preparedness in many institutions that needed to pivot. Keeping abreast of new technology and communication techniques can help strengthen future crisis plans. See more stories on Insider's business page. When I help a client communicate during a crisis o...
Tags: Business, Trends, Strategy, Crisis Management, Nordic, Inc, Contributor, Inc.com, Business Advice, Pandemic, Contributor 2019, Amy George