Posts filtered by tags: Analytics[x]


 

You Ask, I Answer: Testing Campaign Creatives with Google Analytics

David asks, “How do you know what pieces of a campaign’s creative were most impactful, such as images, tone, copy, offer, etc.?” The famous direct marketer Bob Stone said in 1968 that all direct marketing is based on list, offer, creative, and that gives us guidance as to what to structure our campaigns around for […] The post You Ask, I Answer: Testing Campaign Creatives with Google Analytics appeared first on Christopher S. Penn Marketing Blog.
Tags: Marketing, Seo, Analytics, Google Analytics, David, Ai, Christopher, Marketing Technology, Google Tag Manager, Bob Stone


4 Ways to Improve Your Data Hygiene - Whiteboard Friday

Posted by DiTomasoWe base so much of our livelihood on good data, but managing that data properly is a task in and of itself. In this week's Whiteboard Friday, Dana DiTomaso shares why you need to keep your data clean and some of the top things to watch out for. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hi. My name is Dana DiTomaso. I am President and partner at Kick Point. We're a digital marketing agency, based in the froz...
Tags: Apple, Google, Facebook, Seo, Analytics, Google Analytics, West Coast, East Coast, Mixpanel, Edmonton Alberta, Eastern, GTM, Speechpad, Dana DiTomaso, DiTomaso, Ways to Improve Your Data Hygiene Whiteboard


Finding True Love Can Be Ruff, But This Startup Could Have Your Match

Too many people treat pet adoption like a one-night stand.“You look at a dog, and see his eyes, and think he’s cute,” says Tama Lundquist, co-president of Houston PetSet, an organization that works with about 70 animal shelters in the Houston area. “But if you’re a couch potato and he likes to run, that’s not going to work out.”Each year, about 3.3 million of these failed hook-ups result in a dog being surrendered to a shelter nationally, the American Society for Prevention of Cruelty to Animal...
Tags: Apps, New York, Texas, Cats, Dogs, Animals, Pets, Funding, Trends, Startup, Tech, Investment, Analytics, People, Vc, Software


Dynamic audiences in Google Analytics for Firebase

For businesses to make the best decisions about where to invest their marketing budget, it’s critical that they understand user behavior on both their web and app properties. And while a website is often the first customer touchpoint, for many businesses, apps are where customers are spending more of their time. As a result, marketers need to capture audience insights from their app analytics that they can then take action on, both within and outside of their apps.Google Analytics for Firebase, ...
Tags: Google, Analytics, Google Analytics, Google Marketing Platform


Emergency Services Cloud Software Maker RapidDeploy Nets $12M

Austin—Public safety software developer RapidDeploy has raised $12 million in a Series A funding round.Investors include GreatPoint Ventures and Samsung Next. The funds will be used to help RapidDeploy accelerate development and marketing of its Cloud Aided Dispatch platform, the company said in a press release Monday.RapidDeploy, which was founded in 2014, says its cloud-based technology was developed by first responders and is designed to dispatch emergency services personnel like police, fir...
Tags: Startups, Cloud, Texas, 911, Funding, Samsung, Trends, Tech, Investment, Analytics, People, Vc, Broadband, Software, Austin, South Africa


[Ebook] Introducing The Definitive Guide to Marketing Metrics & Analytics

Now more than ever, marketing has to prove its impact on the success of the business. All too often, it’s assumed that marketing exists solely to support sales, or that we throw fancy parties with nothing to show for our work. With the pressure increasing,  it’s time for marketers to take control of the revenue process. The time is now to earn the respect of our organizational peers. We’ve earned a seat at the revenue table. So, what must marketers do to be seen as an integral part of the machin...
Tags: Marketing, Analytics, B2b, Consumer, Marketing Metrics, Marketing Metrics Analytics


You Ask, I Answer: Qualitative Data Analysis

Dave asks, “How do you interpret the “why”, i.e. if you see data that says actions were taken (or not) how do you determine WHY those actions were taken so you can replicate or avoid those specific marketing tactics moving forward?” No analytics tool focused on gathering “what” data – meaning, what happened – is […] The post You Ask, I Answer: Qualitative Data Analysis appeared first on Christopher S. Penn Marketing Blog.
Tags: Marketing, Seo, Data, Analytics, Dave, Data Science, Metrics, Christopher, Marketing Technology


5 Things Squarespace Analytics Doesn’t Tell You and Why It Matters

If you would like to improve the audience impact of your blog, you need to know analytics. Numbers in analytics are useful tools that will guide you in creating more powerful content to maintain the happiness of your visitors. Using and understanding analytics can connect you with your audience so that they will keep coming […] The post 5 Things Squarespace Analytics Doesn’t Tell You and Why It Matters appeared first on Blogging Tips.
Tags: Blogging, Analytics, Squarespace, Blogging Guide, Things Squarespace Analytics, Things Squarespace Analytics Doesn


You Ask, I Answer: Google Analytics Goal Setting

Fiona asks, “Can anyone help with how to set up basic goals in Google Analytics?” Fundamentally, goals require two things: – Business impact – Technical confirmation When setting up goals in Google Analytics, you’ll need both. Watch the video for details. Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download […] The post You Ask, I Answer: Google Analytics Goal Setting appeared first on Christopher S. Penn Marketing Blog.
Tags: Marketing, Seo, Analytics, Google Analytics, Christopher, Fiona, Marketing Technology


Hypergiant in Space, Celltex & Saudi, Siete Foods’ $90M, & More TX Tech

Let’s catch up on the latest innovation news in Texas.—Aeglea Biotherapeutics, an Austin biotech, raised $60 million in a secondary public stock offering Wednesday, according to a press release. The company is developing drugs to essentially starve cancers to death. In 2016, it raised $50 million in an IPO. In 2017, co-founder David Lowe, who led the company from pre-clinical stage, was replaced by Anthony Quinn as interim CEO. The next year, the company named Quinn as its president and permane...
Tags: Startups, Accelerator, Texas, Minneapolis, Drugs, Big Data, Ipo, Cancer, Funding, Toronto, Trends, Startup, Tech, Atlanta, Investment, Cisco


The Insights Beat: Quash The Groundhog Day Effect In Your Insights Journey

It’s early February. Punxsutawney Phil predicted an early spring this year, and there is hope (and warmth) in the air.[i] But it’s not always rosy for you as a data, analytics, and insights leader. You tirelessly toil to get value from your enterprise data and try to apply those insights at scale to impact business […]
Tags: Ecommerce, Analytics, Artificial Intelligence, Data Science, Business Intelligence, Data Management, Predictive Analytics, Customer Insights, Phil, Advanced Analytics, Digital Intelligence, Customer Analytics, Master Data Management, Promoted, Artificial intelligence (AI, Business Insights


Microsoft Azure sets its sights on more analytics workloads

Enterprises now amass huge amounts of data, both from their own tools and applications, as well as from the SaaS applications they use. For a long time, that data was basically exhaust. Maybe it was stored for a while to fulfill some legal requirements, but then it was discarded. Now, data is what drives machine learning models, and the more data you have, the better. It’s maybe no surprise, then, that the big cloud vendors started investing in data warehouses and lakes early on. But that’s just...
Tags: Cloud, Enterprise, Microsoft, Big Data, Cloud Computing, Azure, Tech, Analytics, Artificial Intelligence, Hadoop, Machine Learning, Business Intelligence, White, Data Management, Microsoft-azure, Apache Hadoop


You Ask, I Answer: How Analytics Indicates When To Change Tactics?

Jennifer asks, “How do I know, based on my analytics, when it’s time to change tactics?” For questions like this, we look outside of marketing to a discipline that is supremely well-practiced in changing tactics as soon as indicators go sour: financial trading. There are hundreds, if not thousands, of techniques for quickly spotting trends […] The post You Ask, I Answer: How Analytics Indicates When To Change Tactics? appeared first on Christopher S. Penn Marketing Blog.
Tags: Finance, Marketing, Seo, Data, Analytics, Data Science, Metrics, Jennifer, Christopher, Marketing Technology


A deeper connection between Google Analytics 360 and Salesforce Sales Cloud

Last week, we shared that the ability to share audiences from Analytics 360 to Salesforce Marketing Cloud is beginning to roll out. Today, we’re highlighting a number of enhancements to the integration between Analytics 360 and Salesforce Sales Cloud. This integration allows you to import sales pipeline data from Sales Cloud directly into Analytics 360, making it easier to connect your offline and online data.Now, to get a more complete understanding of the customer experience, we’re helping you...
Tags: Google, Analytics, Google Analytics, Salesforce Marketing Cloud, Google Marketing Platform


Houston Investors Step Up to Bring Tech Innovation to the Energy Sector

Houston—A new crop of investors are backing efforts to support oil-and-gas innovation in Houston—just over three years after the Surge energy accelerator shut its doors.BBL Ventures, a newly formed investment and consulting firm that focuses on energy technologies will next week formally announce an accelerator program at Station Houston next week. The idea, co-founder Patrick Lewis explains, is to buttress the traditional accelerator model with consultancy services, research, and early-stage c...
Tags: Energy, Startups, Cloud, Apps, Accelerator, New York, Texas, Big Data, Funding, Trends, Tech, ExxonMobil, Investment, Analytics, Vc, Software


My Google Data Studio Wishlist

Before I get into why I want Google to drop everything they’re doing with Google Data Studio (GDS) – their answer to Power BI or Tableau – and prioritize my personal needs, I’ll say: This post should read as a love letter to Data Studio because it is. It’s (incredibly) still a free tool, and I understand that comes with some limitations. Still, Portent has already used GDS to: Overhaul our entire agency reporting with progressive detail, Publish a visualization on our “Dark Traffic” study, Map ...
Tags: Google, Blogging, Analytics, Google Analytics, NICK, Gds, Google Data Studio, Data Studio, Google Data Studio Wishlist, Google Data Studio GDS, Google Data Studio Dashboards, Data Label Control Data Studio, Google Analytics Multi Channel Funnels Today, Metrics Across Scorecards


For Our Marketing Team, These 7 Super Awesome Commercials Are Big Winners

It’s an absolute phenomenon . According to the sacred laws of modern television, digital, and on-demand viewing, consumers spend a whopping 364 days a year actively avoiding advertising and marketing messages. From strategic bathroom breaks and the embracing of alternative, bingeable entertainment channels to the installation of ad-blockers, consumers want to avoid unsanctioned commercial interruptions—whenever and wherever they’re enjoying content. But when Super Bowl Sunday...
Tags: Google, Hbo, Microsoft, Seo, Content Marketing, Analytics, Super Bowl Ads, Andy Warhol, Margaret Atwood, Annie, Pepsico, Hulu, Burger King, Jeff Bridges, Stella Artois, Casey Neistat


I Ask, You Answer: Buy AI For Marketers, Second Edition

Reversing the script today. I’m asking, and you’ll answer: please buy a copy of AI For Marketers, Second Edition. Why? What’s in it for you? This is a book to help marketers understand machine learning and how it applies to your work. You’ll learn what AI is and isn’t, the kinds of marketing problems it […] The post I Ask, You Answer: Buy AI For Marketers, Second Edition appeared first on Christopher S. Penn Marketing Blog.
Tags: Books, Marketing, Seo, Data, Analytics, Artificial Intelligence, Data Science, Machine Learning, Ai, Marketing Automation, Marketing Technology




New Funds for GoCo, CherryCircle, Phynd, Hive9 & More TX Tech

Let’s catch up with the latest innovation news in Texas.—Houston-based human resources software maker GoCo has raised a $7 million Series A round led by ATX Seed Ventures and the investment arm of UpCurve, a maker of technology for small- to medium-sized businesses, the startup reported in a press release.  This latest funding brings GoCo’s total investment raised to $12.5 million since its inception in 2017. GoCo’s previous investors include Salesforce Ventures; Corp Strategics; GIS Strategic...
Tags: Startups, Accelerator, Texas, Boston, Funding, Data Visualization, Wordpress, Los Angeles, Trends, Tech, Investment, Analytics, People, Vc, Artificial Intelligence, Software


Non Sequiturs: 02.03.19

* How have personnel changes at the Supreme Court affected the dynamics at oral argument? Adam Feldman offers this analysis. [Empirical SCOTUS] * Ed Whelan expresses relief over the White House’s new slate of Ninth Circuit nominations. [Bench Memos / National Review] * Can President Trump declare a “national emergency” in order to build his […]
Tags: Technology, Supreme Court, Law, Scotus, White House, Analytics, Donald Trump, Rudy Giuliani, Thomson Reuters, Trump, Adam Feldman, Ninth Circuit, Rudolph Giuliani, Brianne Gorod, Stephen Cooper, Kenneth Lee


You Ask, I Answer: Best Practices for Google Analytics UTM Tracking Codes?

Julie asks, “What are the best practices for managing Google Analytics UTM tracking codes?” UTM tracking codes – named after their original product, Urchin (the Urchin Tracking Module)- are a mainstay of Google Analytics. UTM codes come in five flavors – source, medium, campaign, term, and content. Each code serves a particular function, a way […] The post You Ask, I Answer: Best Practices for Google Analytics UTM Tracking Codes? appeared first on Christopher S. Penn Marketing Blog.
Tags: Google, Marketing, Seo, Analytics, Google Analytics, Metrics, Christopher, Julie, Marketing Technology, Urchin Tracking Module, Google Analytics UTM


How to Use Google Analytics to Boost Traffic to your Site

Google Analytics is a powerful reporting tool that lets you know everything that’s happening with your website. If you feel like you need to improve your website and the experience it gives customers, it’s the best place to start. Analytics is used by more than 27 million sites across the globe and that number is steadily increasing. However, not many people know how to take full advantage of Analytics and all it can do for a website’s SEO and traffic growth. It’s basically a digital roadmap of...
Tags: Google, Blogging, Analytics, Google Analytics


You Ask, I Answer: Affordable Marketing Analytics Tools for Small Businesses?

Julie asks, “What are the best affordable analytics tools for small businesses and solopreneurs?” In this video, we’ll walk through the Google Marketing Platform as the platform of choice, plus give you a decision to make: time or money. Also mentioned besides Google Analytics: Hubspot CRM Agorapulse Talkwalker R Studio Tableau Public FTC Disclosure: links […] The post You Ask, I Answer: Affordable Marketing Analytics Tools for Small Businesses? appeared first on Christopher S. Penn Marketing Bl...
Tags: Marketing, Seo, Data, Analytics, Google Analytics, Data Science, Christopher, Julie, Marketing Technology, Google Marketing Platform


You Ask, I Answer: Using SEO Data for Social Media?

Emma asks, “How can you use SEO data for social media?” In this video walkthrough, we’ll examine two different types of keyword analysis to show how SEO data can guide social media content creation, focusing on a landscape analysis and a keyword analysis of competitors to know what your audience cares about most – and […] The post You Ask, I Answer: Using SEO Data for Social Media? appeared first on Christopher S. Penn Marketing Blog.
Tags: Social Networks, Marketing, Social Media, Seo, Data, Analytics, Data Science, Search Engine Optimization, Emma, Christopher, Marketing Technology


You Ask, I Answer: Overcoming Poor Past SEO Advice

Stanley asks, “How a website that is trying to become an authority site can overcome the pitfalls occurred from poor advice in the SEO realm?” Overcoming bad past SEO advice is a straightforward, if lengthy process. First, stop doing anything that’s expressly forbidden, like keyword stuffing. Then, follow the three steps in this video. Can’t […] The post You Ask, I Answer: Overcoming Poor Past SEO Advice appeared first on Christopher S. Penn Marketing Blog.
Tags: Marketing, Seo, Analytics, Search Engine Optimization, Christopher, Stanley, Marketing Technology


TX Tech News: Techstars Austin, Essentium, Ontic, & More Startup Funds

Let’s catch up with the latest innovation news in Texas.—Essentium, maker of a 3-D printing system for manufacturers, has raised $22.2 million in a Series A funding round led by BASF Venture Capital. Materialise, Genesis Park, and previous seed round investors also participated in the deal, according to a press release. The funding will be used by the College Station, TX-based company to pay for additional manufacturing and engineering capabilities, as well as international distribution and sal...
Tags: Energy, Startups, Accelerator, Texas, Funding, Trends, Tech, Investment, E-commerce, Analytics, People, Vc, Software, Austin, Innovation, Venture Capital


Top tips for killer analytics reports for #highered

When you do analytics work, analyzing the data and unearthing analytics insights are only half the battle. They are crucial steps, but nothing that matters will get done if you can’t drive decision makers to action. So, how can you share and present analytics reports that drive action? This part of the measurement process is more art than science in higher ed marketing and communication where there isn’t a strong data-driven culture. So, I asked the 11 higher ed professionals speaking, by my sid...
Tags: Facebook, Instagram, Marketing, US, Marketing Strategy, Analytics, Google Analytics, Montgomery, Chapel Hill, Don, Alan Etkin, Joshua Dodson, Karine Joly, Google Data Studio, Kris Hardy, Higher Ed Analytics Conference


You Ask, I Answer: What’s the Right Marketing Budget?

Julie asks, “What’s the right marketing budget?” I hear this question a lot during this time of year, when marketers are facing new strategies, new plans, and of course, new budgets. The answer to this question is more complex than it sounds, and requires a fair amount of research at your firm. Asking this straight […] The post You Ask, I Answer: What’s the Right Marketing Budget? appeared first on Christopher S. Penn Marketing Blog.
Tags: Marketing, Strategy, Seo, Budgeting, Analytics, Metrics, Christopher, Julie, Marketing Technology, Right Marketing Budget


Engagement, data, bad/good managers, and the recruiting function

Amy Leschke-Kahle, the VP of Performance Acceleration at The Marcus Buckingham Company (which was acquired by ADP in 2017), gave us some of her precious Milwaukee-area time (Go Bucks! Giannis!) to discuss issues of engagement and data. We wanted to come in hot on this one, so we led with a rather-direct question. How do […]
Tags: Featured, News, Big Data, Milwaukee, Recruiting, Data, Analytics, Managers, Engagement, Hiring, ADP, Branding, Giannis, Blog Posts, Sourcing, Marcus Buckingham Company



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