Posts filtered by tags: App Tracking Transparency[x]


 

Analytics Suggest 96% of Users Leave App Tracking Disabled in iOS 14.5

An early look at an ongoing analysis of Apple's App Tracking Transparency suggests that the vast majority of iPhone users are leaving app tracking disabled since the feature went live on April 26 with the release of iOS 14.5. According to the latest data from analytics firm Flurry, just 4% of ‌iPhone‌ users in the U.S. have actively chosen to opt into app tracking after updating their device to iOS 14.5. The data is based on a sampling of 2.5 million daily mobile active users. When looking ...
Tags: Apple, Facebook, Flurry Analytics, Verizon Media, Ios 14, App Tracking Transparency, Facebook a of ATT, Analytics Suggest


Facebook and Instagram Asks Users to Enable ATT Tracking In Order to Keep Services 'Free of Charge'

As a way to convince users to enable tracking across other apps and websites, Facebook is deploying the tactic of telling users that they must enable tracking as part of the App Tracking Transparency framework in iOS 14.5 if they want to help and keep Facebook and Instagram "free of charge." ATT or App Tracking Transparency is the newest privacy feature to come to iPhone and iPad devices as part of the iOS 14.5 update, released to the public last week. With the new update, apps are now requir...
Tags: Apple, Facebook, Instagram, Att, Facebook Instagram, Twitter Facebook, Ashkan Soltani, App Tracking Transparency, Instagram Asks Users


Facebook and Instagram Ask Users to Enable App Tracking in Order to Keep Services 'Free of Charge'

As a way to convince users to enable tracking across other apps and websites, Facebook is deploying the tactic of telling users that they must enable tracking as part of the App Tracking Transparency framework in iOS 14.5 if they want to help keep Facebook and Instagram "free of charge." App Tracking Transparency or ATT is the newest privacy feature to come to iPhone and iPad devices as part of the iOS 14.5 update, released to the public last week. With the new update, apps are now required t...
Tags: Apple, Facebook, Instagram, Att, Facebook Instagram, Twitter Facebook, Ashkan Soltani, App Tracking Transparency


Apple Explains Why 'Allow Apps to Request to Track' May Be Grayed Out on iOS 14.5

Starting with the iOS 14.5, iPadOS 14.5, and tvOS 14.5 software updates released this week, apps must ask for permission before tracking your activity across other companies' apps and websites for targeted advertising purposes. On an iPhone or iPad, users can manage tracking permissions on an app-by-app basis in the Settings app under Privacy > Tracking, and there is also an "Allow Apps to Request to Track" setting that applies to all apps. Each app that asks for permission to track while thi...
Tags: Apple, Apple Apps, Ios 14, App Tracking Transparency, Dave Verwer


Apple to Ban Apps That Reward Users for Enabling App Tracking

Apple says that it will ban and reject apps on the App Store that attempt to offer users monetary incentives to enable tracking through App Tracking Transparency (ATT), one of many measures the company is taking to ensure developers follow through with the new framework. Yesterday the Cupertino tech giant released iOS and iPadOS 14.5 with several headlining features, including ATT. ATT is a new framework on iOS and iPadOS devices that requires apps to ask for users' permission before tracking...
Tags: Apple, Facebook, App Store, Cupertino, Don, Craig Federighi, Federighi, App Tracking Transparency, iOS 14.5 Features


Apple to Ban Apps That Reward Users For Enabling ATT Tracking

Apple says that it will ban and reject apps on the App Store that attempt to offer users monetary incentives to enable tracking with ATT, one of many measures the company is taking to ensure developers follow through with the new framework. Yesterday the Cupertino tech giant released iOS and iPadOS 14.5 with several headlining features, including ATT or App Tracking Transparency. ATT is a new framework on iOS and iPadOS devices that requires apps to ask for users' permission before tracking t...
Tags: Apple, Facebook, Tim Cook, App Store, Cupertino, Don, Craig Federighi, Federighi, Human Interface Guidelines, App Tracking Transparency, iOS 14.5 Features


Apple's Craig Federighi on App Tracking Transparency: 'Users Deserve and Need Control' of Data

With Apple now enforcing its App Tracking Transparency rules with the release of iOS 14.5, The Wall Street Journal's Joanna Stern did an interview with Apple software engineering chief Craig Federighi to talk about Apple's aim with the feature and how it works. For those unfamiliar with App Tracking Transparency, it requires app developers to get express user permission before accessing a user's advertising identifier for ad tracking purposes. According to Federighi, Apple wanted users to ha...
Tags: Apple, Facebook, Wall Street Journal, Appsflyer, Joanna Stern, Stern, Craig Federighi, Federighi, Ios 14, App Tracking Transparency, Need Control of Data, Federighi Apple, IFDA


Apple Shares Video Explaining How App Tracking Transparency Works

Now that iOS 14.5 is available to the public, App Tracking Transparency is being enforced by Apple. Developers are no longer able to access the advertising identifier of your iPhone, iPad, or Apple TV without your express permission, which will prevent developers from tracking you across apps and websites for ad targeting preferences. If that sounds confusing, Apple has created an App Tracking Transparency video that's now available on YouTube, walking through what the changes mean. "It's a fea...
Tags: Apple, App Tracking Transparency


Apple’s App Tracking Transparency feature has arrived — here’s what you need to know

iOS 14.5 — the latest version of Apple’s mobile operating system — is launching today, and with it comes a much-discussed new privacy feature called App Tracking Transparency. The feature was first announced nearly a year ago, although the company delayed the launch to give developers more time to prepare. Since then, support for the feature has already gone live in iOS and some apps have already adopted it (for example, I’ve seen tracking requests from Duolingo and Venmo), but now Apple says it...
Tags: Apple, TC, Mobile, Facebook, Privacy, Advertising Tech, Washington Post, Tech, Venmo, Duolingo, Electronic Frontier Foundation, Appsflyer, New York Times The Wall Street Journal, However Facebook, App Tracking Transparency


How to Prevent Apps From Tracking You in iOS 14.5

With the launch of iOS 14.5, apps are no longer allowed to access the IDFA or tracking advertiser on your iPhone, iPad, or Apple TV without your express permission, keeping your app data more private. Apps use your IDFA to track you across different apps and websites, keeping tabs on your preferences and app usage habits. When an app wants to use your IDFA, you'll see a popup that says "Allow [app] to track your activity across other companies' apps and websites?" When this prompt comes up, ...
Tags: Apple, IDFA, App Tracking Transparency


Antitrust Complaint Filed in Germany Over Apple's Incoming App Tracking Transparency Requirement

Nine industry associations representing companies like Facebook and publisher Axel Springer today filed an antitrust complaint with Germany's competition regulator over Apple's incoming App Tracking Transparency requirement, according to the Financial Times. This follows a similar complaint filed by advertisers in France last year. In the complaint, the industry associations reportedly predicted a 60% fall in advertising revenues for app developers, as they believe the requirement will make i...
Tags: Apple, Facebook, France, Germany, Financial Times, Sdk, Axel Springer, App Tracking Transparency


Apps Must Adhere to App Tracking Transparency Rules and Be Built With iOS 14 SDK Starting April 26

Apple today released a series of updates aimed at app developers, letting them know about upcoming requirements related to iOS 14.5, the newest version of iOS 14 that's set to be released next week. Starting on Monday, April 26, all iPhone, iPad, and Apple Watch apps submitted to the App Store must be built on the Xcode 12 and ‌iOS 14‌ SDK or later, which means that new apps will no longer be able to use older SDK options. With the launch of iOS 14.5, Apple is requiring all developers to adh...
Tags: Apple, Sdk, App Tracking Transparency


Tim Cook Says Apple is 'Not Against Digital Advertising' Ahead of iOS 14.5 Launch With App Tracking Transparency

Starting with iOS 14.5, iPadOS 14.5, and tvOS 14.5, Apple will be requiring apps to receive a user's permission to track their activity for targeted advertising purposes, as part of a privacy measure known as App Tracking Transparency. Ahead of App Tracking Transparency being enforced, Apple CEO Tim Cook has participated in a privacy-focused interview with the Toronto Star, telling the Canadian newspaper that Apple is "not against digital advertising" and simply believes that users should hav...
Tags: Apple, Cook, Tim Cook, Toronto Star, Procter Gamble, App Tracking Transparency, Not Against Digital Advertising Ahead of iOS, Tim Cook App


Two-Thirds of iPhone Users Expected to Block Ad Tracking

As many as 68 percent of iPhone users are expected to deny advertisers permission to track them thanks to Apple's App Tracking Transparency feature, in what is beginning to look like a significant blow to the advertising industry (via AdWeek). With the launch of iOS 14.5, apps will have to receive explicit user permission before accessing an ‌iPhone‌'s advertising identifier or IDFA, which is used to track usage across apps and websites for ad targeting purposes. Chief analytics officer at m...
Tags: Apple, Trade Desk, App Tracking Transparency, Epsilon Loch Rose


P&G Wanted to Skirt App Tracking Transparency Rules With China Data Collection Tech [Updated]

Procter & Gamble Co. was one of the companies that worked with the China Advertising Association to test a new data collection tool designed to get around Apple's App Tracking Transparency rules, reports The Wall Street Journal. The state-backed China Advertising Agency developed a new method of tracking users called CAID to replace access to the IDFA or advertising identifier of an iPhone or iPad. Starting with iOS 14.5, Apple will not let apps access the IDFA of a device without express use...
Tags: Apple, China, Tencent, Nielsen, Wall Street Journal, Procter Gamble Co, Proctor, Facebook Google, Proctor Gamble, IDFA, China Advertising Association, App Tracking Transparency, CAID, China Data Collection Tech, China Advertising Agency, Baidu ByteDance TikTok


Apple Details Ways Advertisers Can Measure the Impact of Ads Without Tracking Users Ahead of iOS 14.5 Launch

Starting with iOS 14.5, iPadOS 14.5, and tvOS 14.5, Apple will be requiring apps to receive a user's permission to track their activity for targeted advertising purposes, as part of a privacy measure known as App Tracking Transparency. To help advertisers adjust to this change, Apple today shared a new version of its "A Day in the Life of your Data" document with details on two privacy-preserving ad measurement technologies that advertisers can use to measure the impact of their ad campaigns ...
Tags: Apple, Tim Cook, Ios 14, App Tracking Transparency, Apple Details Ways Advertisers, Private Click Measurement Apple


Apple shares more details about its imminent App Tracking Transparency feature

Apple is sharing more details today about its upcoming App Tracking Transparency feature, which will allow users to control, on an app-by-app level, whether their data is shared for ad-targeting purposes. In a sense, anyone using the current version of iOS can see App Tracking Transparency in action, since iOS already includes a Tracking menu in the Privacy settings, and some apps have already started asking users for permission to track them. But when iOS 14.5 (currently in developer beta) is r...
Tags: Apple, Mobile, Facebook, Apps, Privacy, Advertising Tech, Tech, App Tracking Transparency


Apple Reminds Developers About Upcoming App Tracking Transparency Enforcement in iOS 14.5

Apple today reminded developers that its App Tracking Transparency rules will be enforced starting with the launch of iOS 14.5, iPadOS 14.5, and tvOS 14.5. When these updates are released, developers will need to get express permission to access the IDFA or advertising identifier on a device to track users across apps and websites for ad targeting purposes.Make sure your apps are ready for iOS 14.5, iPadOS 14.5, and tvOS 14.5. With the upcoming public release, all apps must use the AppTrackin...
Tags: Apple, Tim Cook, Sdk, Kara Swisher, IDFA, Apple Developer Program, App Tracking Transparency


Google to Limit Which Apps Can See Other Installed Apps on Android Devices, Evoking Similar Privacy Changes Apple Made in iOS 9

Google will soon make it harder for third-party apps to see what other apps are installed on a user's Android device, a policy change that evokes similar privacy protections Apple introduced in iOS 9, way back in 2015. According to XDA-Developers, upcoming amendments to Google's Developer Program Policy will limit which apps can access an Android user's full list of installed apps. As noted by Ars Technica, such lists can provide developers with various private habits like dating preferences,...
Tags: Apple, Google, Google Play Store, Facebook, Privacy, Att, Play Store, App Store, Recently Google, App Tracking Transparency


Tim Cook Responds to Facebook Criticism of iOS App Tracking Transparency Changes, Says It's 'Hard To Argue Against' Privacy

In a preview of an interview with The New York Times' Kara Swisher, set to be published on Monday, April 5, Apple CEO Tim Cook said he's "shocked" at the criticism Apple has received in recent months over upcoming privacy changes in iOS, and claimed that they're "hard to argue against." Apple plans to begin enforcing App Tracking Transparency (ATT) changes following the release of iOS 14.5, meaning all apps that access an iPhone's ad identifier, or IDFA, will need to ask a user's permission b...
Tags: Apple, Facebook, Mark Zuckerberg, Cook, New York Times, Tim Cook, Att, Kara, Swisher, Kara Swisher, IDFA, Facebook Cook, App Tracking Transparency, Facebook Criticism, Facebook Tim Cook


Apple Now Rejecting App Updates That Defy iOS 14.5 App Tracking Transparency Rules

Apple has begun rejecting app updates that do not comply with the App Tracking Transparency rules that the company is enforcing starting with iOS 14.5, according to a new report from Forbes. Apps must ask for permission to access the advertising identifier or IDFA of a user's iPhone in order to track them across apps for ad targeting purposes, a rule that apps will need to comply with when iOS 14.5 launches. The rule also prevents apps from using other workaround methods for tracking users, w...
Tags: Apple, Sdk, Forbes, Eric Seufert, App Tracking Transparency, Forbes Apps, Heetch Radish Fiction InnoGames


Zuckerberg Now Claims Apple's App Tracking Transparency Rules Could Benefit Facebook

Despite campaigning heavily against Apple's upcoming anti-tracking rules, Facebook CEO Mark Zuckerberg today said that Facebook will "be in a good position" when Apple begins enforcing App Tracking Transparency and could even benefit from the changes. "It's possible that we may even be in a stronger position if Apple's changes encourage more businesses to conduct more commerce on our platforms by making it harder for them to use their data in order to find the customers that would want to use...
Tags: Apple, Facebook, Mark Zuckerberg, Instagram, Cnbc, Clubhouse, Zuckerberg, IDFA, CNBC Facebook, Facebook Shops, Instagram Shops, App Tracking Transparency


Apple Warns Chinese Tech Companies Not to Circumvent App Tracking Transparency Rules

Apple is cracking down on Chinese tech companies that are working on ways to get around upcoming App Tracking Transparency rules, reports Financial Times. Starting in iOS 14.5, Apple plans to begin requiring app developers to obtain express user permission before accessing an iPhone's advertising identifier or IDFA, and earlier this week, news suggested that the state-backed China Advertising Association was testing a tool to skirt Apple's rules. Apple on Thursday sent warnings to at least t...
Tags: Apple, China, Tencent, Caa, Baidu, App Store, Financial Times, Sdk, IDFA, China Advertising Association, App Tracking Transparency, CAID, Financial Times Starting


France’s competition authority declines to block Apple’s opt-in consent for iOS app tracking

Apple has fended off an attempt by advertisers in France to use a competition complaint route to derail incoming pro-privacy changes in iOS that will require third party apps to obtain users’ consent before they can track them. The French competition authority (FCA) said today it has rejected calls by IAB France, MMAF, SRI and UDECAM for it to intervene pre-emptively and block Apple’s move, saying it does not currently consider the introduction of the App Tracking Transparency (ATT) feature to b...
Tags: Apple, Google, Facebook, Apps, UK, Privacy, France, Tech, Competition, Fca, Att, Cnil, Reuters, Markets Authority, French Competition Authority, France Digitale


French Regulator to Probe Apple's Upcoming Anti-Tracking Feature [Updated]

Apple will face a French antitrust probe into its upcoming App Tracking Transparency feature, following a complaint from advertisers in the country that the planned changes are anticompetitive. Starting in iOS 14.5, Apple will require apps to get opt-in permission from users to collect their random advertising identifier, which advertisers use to deliver personalized ads and track how effective their campaigns were. In light of the planned changes, a group of advertising companies and publis...
Tags: Apple, Facebook, France, Paris, Fca, Antitrust, Att, Bloomberg.com, Bloomberg Apple, French Competition Authority, Isabelle de Silva, App Tracking Transparency, Via Bloomberg


French Regulator to Probe Apple's Upcoming Anti-Tracking Feature

Apple will face a French antitrust probe into its upcoming App Tracking Transparency feature, following a complaint from advertisers in the country that the planned changes are anticompetitive. Starting in iOS 14.5, Apple will require apps to get opt-in permission from users to collect their random advertising identifier, which advertisers use to deliver personalized ads and track how effective their campaigns were. In light of the planned changes, a group of advertising companies and publis...
Tags: Apple, Facebook, France, Paris, Antitrust, Bloomberg.com, Bloomberg Apple, Isabelle de Silva, App Tracking Transparency, Via Bloomberg


Chinese Tech Companies Reportedly Testing New Tool to Circumvent Apple's App Tracking Transparency Rules

Apple plans to begin enforcing its App Tracking Transparency changes following the release of iOS 14.5, and all apps that access an iPhone's ad identifier or IDFA will need to ask a user's permission before tracking is allowed. According to a new report by the Financial Times, however, the state-backed China Advertising Association (CAA) is testing a tool that could be used to bypass the new Apple privacy rules and allow companies to continue tracking users without their consent. The new met...
Tags: Apple, China, Beijing, Caa, App Store, Financial Times, Cupertino California, IDFA, Bytedance, App Tracking Transparency, CAID, China Advertising Association CAA, Rich Bishop, Digital Union, Yang Cong


Former Employees Explain What Facebook Has to Lose When Apple Implements App Tracking Transparency

As Apple prepares to implement App Tracking Transparency changes in iOS 14.5, CNBC spoke with several former Facebook employees to get details on why Facebook has been so heavily against the planned privacy updates. Starting this spring, Facebook and other app developers will need to get express permission to access a user's advertising identifier, or IDFA, which is used to track usage across apps and websites for ad targeting purposes. Facebook has campaigned heavily against App Tracking Tra...
Tags: Apple, Facebook, Texas, Instagram, Love, Cnbc, Facebook Audience Network, Facebook s Audience Network, IDFA, Facebook Has, App Tracking Transparency, Henry Love, IDFA Facebook


Apple's Personalized Ads System Targeted in Privacy Complaint to French Data Regulator

Apple's advertising system for monetizing its apps and services is the target of a new complaint in France that has been brought against it by a lobby group representing startups and venture capital firms (via Bloomberg). Submitted on Tuesday by France Digitale to the country's National Data Protection Commission (CNIL), the complaint focuses on an Apple feature called Personalized Advertising, which shows ads in the App Store, Apple News, and the Stocks app, based on a user's data. The gro...
Tags: Apple, Facebook, France, Bloomberg, Antitrust, Bloomberg Apple, IDFA, Digitale, National Data Protection Commission, France Digitale, App Tracking Transparency, Bloomberg Submitted, Apple Tracking Transparency


LinkedIn Won't Use IDFA After Apple's App Tracking Transparency Changes

Apple plans to begin enforcing its App Tracking Transparency changes following the release of iOS 14.5, and all apps that access an iPhone's ad identifier or IDFA will need to ask a user's permission before tracking is allowed. LinkedIn today said that with Apple's proposed changes, it will no longer be accessing the IDFA so LinkedIn users will not be presented with an ad tracking popup. On its Marketing Solutions blog, LinkedIn says that it won't use the IDFA "for now," a change that will r...
Tags: Apple, Facebook, Twitter, Linkedin, IDFA, Ned Segal, App Tracking Transparency, LinkedIn Audience Network LAN Conversion Tracking, IDFA LinkedIn