Posts filtered by tags: Apple Computer[x]


 

How Susan Kare applied embroidery skills to create the iconic Macintosh icons

In the early 1980s, Susan Kare joined Apple Computer to design fonts and user interface graphics. A legend of pixel art, Kare created the look of the original Macintosh, from the Chicago typeface to the Trash Can to the Happy Mac icon. She's currently creative director at Pinterest. David Kindy profiles Kare in Smithsonian: Pioneering designer Susan Kare was taught by her mother how to do counted-thread embroidery, which gave her the basic knowledge she needed to create the first icons for t...
Tags: Apple, Art, Facebook, Post, Design, News, Microsoft, Steve Jobs, Ui, Computers, Chicago, Illustration, Ux, Apple Computer, 8-bit, Interface Design


This Goofy Apple Computer Video From 1987 Has Futuristic Gadgets That We're Still Waiting For

Apple Computer was an innovative and nimble company in 1987, so it makes sense that people at the tech giant would imagine a world dominated by Apple ten years into the future. And that’s precisely what it did when it released this goofy video from the perspective of the year 1997.Read more...
Tags: Apple, Science, News, Communication, Newspapers, Computers, Satellites, Apple Computer, Predictions, Future Of News, Steve Wozniak


Apple's '1984' Super Bowl commercial was the 'worst ever tested' but now it's iconic. Here's how it almost never aired (AAPL)

In 1984, Apple aired what may be the most famous Super Bowl ad of all time. It's the topic of the latest episode of Business Insider's podcast "Household Name." Apple's 1984 ad has been called the best TV commercial ever. But before it aired, Apple's ad agency commissioned some focus group testing for the spot — and the public hated it. So the test results never went to Apple and the ad ultimately aired during the Super Bowl. Apple's 1984 ad ran 35 years ago, during the 1984 Super Bowl, but i...
Tags: Apple, John Sculley, Los Angeles, Trends, George Orwell, Silicon Valley, Philadelphia, MacBook Air, Ridley Scott, Apple Computer, Steve, Bill Campbell, Scully, Goldberg, Chiat Day, Steve Jobs Jobs


Here are the original ideas and storyboard behind Apple's iconic 1984 Super Bowl ad (AAPL)

In 1984, Apple aired what may be the most famous Super Bowl ad of all time. It ends with the iconic phrase: "On January 24th, Apple Computer will introduce Macintosh. And you'll see why 1984 won't be like '1984." See an original storyboard for the ad, provided to Business Insider's podcast "Household Name" by one of the people behind the spot.  To hear the full story of 1984, subscribe to Business Insider's podcast "Household Name." There are a lot of Super Bowl ads that are seared into the A...
Tags: Apple, Steve Jobs, John Sculley, Trends, George Orwell, Ridley Scott, Apple Computer, Steve, Sculley, Jay Chiat, Steve Hayden, Hank Hinton


How Brands Can Navigate Successfully Through a Rebrand

What do WW, Dunkin' and Apple have in common? The connection between fitness, coffee and the technology company may not be obvious at first, but once you go back in time, you'll know right away. Previously known as Weight Watchers, Dunkin' Donuts and Apple Computer, each of the three companies found themselves needing a name...
Tags: Apple, Advertising, Voice, Apple Computer, Dunkin


Apple forever changed the biggest tech event of the year by not showing up

CES (Consumer Electronics Show) used to be the biggest tech event of the year. Close to 5,000 companies go to Las Vegas for the industry trade show — but Apple has never been one of those companies.  Apple took a different approach to maximize press coverage by carefully choosing the date to announce new product launches and minimize competition for big tech headlines and stories.  Other companies like Motorola, Samsung, Google, Blackberry followed suit, which could have contributed to a 2,000 ...
Tags: Apple, Microsoft, Steve Jobs, Trends, Las Vegas, Apple Computer, Apple Inc, Pete Lau, Matt Stuart, Motorola Samsung Google Blackberry, Apple Incorporated Matt Stuart, CES Motorola Samsung Microsoft


A handwritten note by Steve Jobs about how the first Apple computer was 'a real deal' at $75 has been unearthed (AAPL)

A spec sheet for Apple's first computer handwritten by Steve Jobs has been unearthed and is up for auction. It's expected to fetch up to $60,000. It advertised an Apple-1 computer board for $75. "A real deal," Jobs wrote on the page.  A piece of computer history is up for auction. Bonhams is currently auctioning a yellowed spec sheet and two Polaroids from the late '70s for as much as $60,000.  The reason why these old papers could sell for such a rich sum? The spec sheet is handwritten by Ap...
Tags: Apple, Steve Jobs, Trends, Polaroid, Apple Computer, Aapl, Rom, Bonhams, Apple Computer Co, Working Apple, Byte Shop Steve Jobs, Mike Willegal


A note handwritten by Steve Jobs about how the first Apple computer was 'a real deal' at $75 has been unearthed (AAPL)

A spec sheet for Apple's first computer handwritten by Steve Jobs has been unearthed and is up for auction. It's expected to fetch up to $60,000. It advertised an Apple-1 computer board for $75. "A real deal," Jobs wrote on the page.  A piece of computer history is up for auction. Bonhams is currently auctioning a yellowed spec sheet and two polaroids from the late '70s for as much as $60,000.  The reason why these old papers could sell for such a rich sum? The spec sheet is handwritten by Ap...
Tags: Apple, Steve Jobs, Trends, Polaroid, Apple Computer, Aapl, Rom, Bonhams, Apple Computer Co, Working Apple, Byte Shop Steve Jobs, Mike Willegal


These innovative garden ideas create multi-use areas in small outdoor spaces

For lovers of cozy, outdoor spaces, the only thing better than a garden is a garden within a garden. Creating these multiuse landscapes is the latest passion of Table2Garden partners Cheryl Dimson and Milli Low. A single garden might have a space for meditation, another for entertaining or family time, and a third for growing fruits and vegetables. “What we’re most excited about is helping people understand how to create destinations in their gardens and find new ways to use space,” Dimson said....
Tags: Texas, California, Los Angeles, Sport, Things To Do, Soccer, South Africa, Arizona, Orange County, Low, Apple Computer, Australia New Zealand, Gimbel, Top Stories LADN, Top Stories OCR, Top Stories PE


If Only HoneyCrisp Was an Apple Trademark

Yeah, we usually mean this Apple, when we spill digital ink, not today, instead the edible varieties: Hat tip to Erik Pelton who tweeted about the federal registration of LUDACRISP for fresh apples. We know something about non-ludicrous trademark protection for apples > First Kiss and Rave. They are newly minted brands for the MN55 Apple, a cross between HoneyCrisp and MonArk. As it turns out, Honeycrisp might have been a trademark, but for its inclusion in a plant patent. If an apple a day keep...
Tags: Iphone, Apple, Food, Minneapolis, Advertising, Marketing, Articles, Best Buy, Lite Beer, Apple Computer, Branding, Miller, Trademarks, University of Minnesota, Winthrop Weinstine, Tim Sitzmann


First Apple Computer Goes Up For Auction, Expected to Fetch More Than $300,000

If you ever wanted to own a piece of Apple Computer history, now’s your chance. Provided you have a spare $300,000 lying around.Read more...
Tags: Apple, Science, Steve Jobs, Computer History, Apple Computer, Steve Wozniak, Apple History, Apple 1


Apple becomes nation’s 1st trillion-dollar company

In this Sept. 12, 2017 file photo, with a photo of former Apple co-founder and CEO Steve Jobs projected in the background, Apple CEO Tim Cook kicks off the event for a new product announcement at the Steve Jobs Theater on the new Apple campus in Cupertino, Calif. Apple could become the world’s first company to be valued at $1 trillion, the financial fruit of tasteful technology that has redefined society since two mavericks named Steve started the company 42 years ago. (AP Photo/Marcio Jose Sa...
Tags: Apple, Facebook, Business, Spacex, Technology, Microsoft, Steve Jobs, John Sculley, Sport, Ap, Macintosh, Soccer, Tim Cook, Apple Computer, Steve, Apple Computer inc


Defeating the iPhone Restricted Mode

Recently, Apple introduced restricted mode to protect iPhones from attacks by companies like Cellebrite and Greyshift, which allow attackers to recover information from a phone without the password or fingerprint. Elcomsoft just announced that it can easily bypass it. There is an important lesson in this: security is hard. Apple Computer has one of the best security teams on the planet. This feature was not tossed out in a day; it was designed and implemented with a lot of thought and care. If ...
Tags: Iphone, Apple, Cryptography, Cell Phones, Apple Computer, Bruce Schneier, Elcomsoft, Cryptanalysis


The idea that most successful startup founders are in their twenties is a myth — the average entrepreneur is much older

A study by MIT found that the average age of startup founders is around 42, and the average age of entrepreneurs who founded high-growth companies is 45. The study also found that 20-something founders have the lowest likelihood of starting a company with a successful exit. Mark Zuckerberg was 19 when he started Facebook from his Harvard dorm room. Steve Jobs was 21 when he launched Apple Computer from his family's garage. David Karp was 20 when he started his microblogging site Tumblr.  The...
Tags: Facebook, Mark Zuckerberg, Steve Jobs, Trends, Mit, Harvard, Silicon Valley, Apple Computer, David Karp, MIT Sloan, Daniel Kim, Pierre Azoulay


Steve Jobs’ pre-Apple job application sold for nearly $175,000 at auction

Before founding Apple, Steve Jobs was looking for work. A single-page job application filled out and signed by Jobs went up for auction and sold for more than triple the estimated price. The post Steve Jobs’ pre-Apple job application sold for nearly $175,000 at auction appeared first on Digital Trends.
Tags: Apple, Mobile, News, Steve Jobs, Trends, Auctions, Computing, Apple Computer, Job Application


23 lesser-known cofounders of the biggest tech companies, and where they are now

When a tech company reaches a certain level of success, the names of the founders often become synonymous with the brand they create. At least, that's the case with founders who are the "face" of the company. Still, we tend to forget that Steve Jobs, Travis Kalanick, and Bill Gates, didn't create Apple, Uber, and Microsoft alone.  On the contrary, these companies might not exist in the same capacity if it weren't for the co-founders who fly under the radar because they chose to steer clear of t...
Tags: Apple, Microsoft, Steve Jobs, San Francisco, Trends, Hp, StumbleUpon, Bill Gates, Silicon Valley, Travis Kalanick, UC Berkeley, Kalanick, Apple Computer, Camp, Electronic Frontier Foundation, Wayne


‘Steve No Jobs?’ Apple founder’s early job application is a mess

Before founding Apple, Steve Jobs was looking for work. A single-page job application filled out and signed by Jobs is going up for auction and is expected to fetch tens of thousands of dollars. The post ‘Steve No Jobs?’ Apple founder’s early job application is a mess appeared first on Digital Trends.
Tags: Apple, Mobile, News, Steve Jobs, Trends, Auctions, Computing, Apple Computer, Job Application


Did Tech Companies Ever Have Our Best Interests At Heart?

An adapted essay from Noam Cohen new book The Know-It-Alls: The Rise of Silicon Valley as a Political Powerhouse and Social Wrecking Ball showed up several weeks in the New York Times in the article Silicon Valley Is Not Your Friend. It’s an important one to read slowly and carefully as there are several key points in it. In the last week, two early Facebook execs made remarkably critical statements about what they were involved in helping create. It started when . “I don’t know if I really und...
Tags: Google, Amazon, Facebook, Politics, Technology, Trends, Society, New York Times, Alibaba, Tencent, Silicon Valley, Apple Computer, Chamath Palihapitiya, Amy, Feld, Stanford Graduate School of Business


Tour the goodies in Universal Audio 9.4 – including an Empirical Distressor

Universal Audio are here with their winter lineup – the latest processing tools for their hardware platform – now including a sought-after compressor. I know we’ve got some pretty hard-core UAD fans in our readership. For those of you just joining us, the idea is, you buy plug-ins that operate on dedicated hardware – DSP chips in various rack-mount and portable gear. Most popular among producers I know are the Apollo line, particularly the Twin models small enough to fit in a rucksack, which c...
Tags: Music, Germany, US, Tech, History, Software, Modeling, Stories, Retro, Microphones, Vintage, Amps, Apple Computer, DSP, Plug-ins, Music Tech


Apple cofounder Steve Wozniak just launched a new startup to reinvent tech-industry training

Steve "Woz" Wozniak, cofounder of Apple Computer and inventor of the Apple II computer, announced on Friday the launch of his latest startup, Woz U. The venture is a "digital institute" meant to help people gain skills in computer science to fill gaps in high-paying technology roles. Wozniak, beloved for his affability, said Woz U was created to make tech less intimidating. "People often are afraid to choose a technology-based career because they think they can't do it," he said in a statement. ...
Tags: Apple, Elon Musk, Steve Jobs, US, Samsung, America, Trends, Steam, Arizona, Apple Computer, Wozniak, Steve Wozniak, Steve Woz Wozniak


I’m Saying, I’m Down with the I’MN Slogan

Love the new Minnesota State Lottery advertising slogan: I’MN. Or, as one of my college age sons often says, when he’s in agreement with someone’s idea or proposal, I’m down. The lottery slogan cleverly plays off the affirmative and adoptive slang phrase “I’m in” (i.e., “Count me in”) — it also plays off the MN abbreviation for Minnesota. Congrats, . How long before we start to see brand owners saying “count me in” when it comes to using the similar meaning “I’m down” phrase as a meaningful ad...
Tags: Apple, Minnesota, Mac, Advertising, Marketing, Articles, Apple Computer, Periscope, Branding, Trademarks, Slogans, Minnesota State Lottery, Steve Baird, Minnesota Lottery, Advertising Slogans, Count Me In


Vintage Apple Computer sneakers up for auction

This fine pair of Apple Computer sneakers, a holy grail of Apple memorabilia, will go up for auction on Sunday. The starting bid is $15,000 but they are estimated to fetch as much as $36,000. Available only to company employees in the early 1990s, they feature Apple's far superior rainbow logo. The shoe size is 9 1/2. Unclear if they were ever worn, and if so, by whom. APPLE COMPUTER SNEAKERS, CIRCA EARLY 1990S SIZE 9 1/2
Tags: Apple, Post, News, Shoes, Apple Computer, Sneakers, Vintage Apple Computer


Service for Equity Formula

Say you are a service provider – consultant, designer, coder – and somebody offers you startup equity in exchange for professional service. I pondered this question after seeing it on Quora. I turned back to decades as a consultant, and decades dealing with startups, to come up with this sure-proof service for equity formula. Try it. You’ll be glad you did. Background: My actual experience with service for equity I dealt with this problem a lot during my consulting decades. I was based in Sili...
Tags: Advice, Sales, Quora, Silicon Valley, Consulting, Apple Computer


Zeta Global scores $140 mln

New York City-based Zeta Global, a data-focused marketing tech firm, has secured $140 million in Series F financing. The investors were GPI Capital, funds sponsored by Franklin Square Capital Partners and sub-advised by GSO Capital Partners LP, the credit division of Blackstone. Credit Suisse was the placement agent and adviser to Zeta Global. PRESS RELEASE NEW YORK, April 27, 2017 /PRNewswire/ — Zeta Global, the data-driven marketing technology innovator whose SaaS-based marketing cloud helps l...
Tags: Apple, Europe, New York, London, John Sculley, New York City, Trends, David, Credit Suisse, Gartner, Blackstone, Apple Computer, Company, The Company, Hyderabad India, Zeta


Apple announces that they’re not ready to announce new pro hardware

Apple today summoned a handful of tech reporters to a product lab, essentially to announce that … they were between announcements. Apple’s unusual PR experiment today was to mix mea culpa and product teaser, in a drawn out explanation of why their hardware wasn’t shipping. The result of this messaging technique: journalists in the room for the briefing dutifully recorded the agonizing details of how Apple sees its “pro” user base and how it prioritizes desktop functionality: The Mac Pro is getti...
Tags: Apple, Music, UK, Hardware, Microsoft, Mac, Opinion, Germany, Windows, US, Tech, Pc, Analysis, Computers, Rants, Macbook


A Story about Death – Steve Jobs

The following is a quote from Steve Jobs’ (CEO of Apple Computer and of Pixar Animation Studios) commencement address, delivered at Stanford on June 12, 2005. Full text here. My third story is about death. When I was 17, I read a quote that went something like: “If you live each day as if it was […]
Tags: Death, Design, Steve Jobs, Stanford, Ageing, Pixar Animation Studios, Apple Computer


Service battery soon message on MacBook Pro

I’ve been seeing the service battery soon message on Macbook Pro. The thing is I am not going to do anything to fix it. I have been increasingly dissatisfied with Apple. It is not my intention to talk about that here. What I will say is that in the past I wanted to support Apple because they were the underdog, but now Apple is the aggressor. Why? Lets take how the iPhone 7 audio jack was removed. This was another dumb decision. Not everyone can afford or buy bluetooth headphones. More importantl...
Tags: Iphone, Apple, Work, Transportation, Mobile, Dog, Bluetooth, Money, Mac, Law, Audio, Opinion, Windows, Age, Love, Time


We Pay Attention to Stories with Emotional Appeal

“All the knowledge I possess everyone else can acquire, but my heart is all my own.” [Johann Wolfgang von Goethe] Dr. Paul D. MacLean was a physician and neuroscientist who made significant contributions in the fields of physiology, psychiatry, and brain research through his work at Yale Medical School and the National Institute of Mental Health. The author of a controversial evolutionary theory, the “triune brain,” he proposed that the human brain was in reality three brains in one—the...
Tags: Apple, Business, Hollywood, Marketing, Culture, George Orwell, Storytelling, Ibm, Apple Computer, Carl Sagan, Orlando, Medina, Big Blue, Susan Cain, MacLean, Michael Anderson


A World-Renowned Futurist Reveals The Hotel Of The Future | forbes.com

World-renowned global futurist Dr. James Canton envisions hotel experiences that include supersonic travel and DNA-driven spa treatments, so what can we expect in the next decade? Canton, a former Apple Computer executive, author and social scientist, worked in conjunction with Hotels.com, to present the Hotels of the Future Study at a recent conference in San Francisco. In the study he describes hotels with everything from RoboButlers and virtual reality entertainment to hotel restau...
Tags: Travel, White House, Los Angeles, San Francisco, Apple Computer, Forbes, Canton, James Canton


Borgo Pignano, The Art of Relaxation

I have had the good fortune, these past few years, of experiencing some absolutely amazing hotels and resorts in Italy. As I write them up on the blog, I think about how each one stands out for a certain element, be it level of luxury, a central location, deep history, funky décor, even the personality of its owner. This Fall, I spent a weekend at Borgo Pignano, a boutique luxury resort about halfway between Volterra and San Gimignano, just before it closed for its annual wintertime break. I’ve ...
Tags: Travel, London, India, Luxury, Italy, Royal Drawing School, Apple Computer, Michael Moritz, Tuscany, Andrea, Don, Google Yahoo, Cortona, Olga, Moritz, Tommaso