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The coronavirus is upending advertising. Top marketers at Toyota, Burger King, and Hippo reveal how they're changing their ad strategies to keep up.

As the coronavirus spreads across the world, chief marketing officers are scrambling to pull and rework their ad campaigns. CMOs are fearful that consumers will punish them if they appear tone deaf in a time of social distancing and economic uncertainty. The exercise can mean combing through tons of creative and even scrapping ads, even if it means eating the cost. Click here for more BI Prime stories. Toyota was going full speed ahead with a March sales campaign featuring TV ads touting exte...
Tags: Google, UK, America, Trends, CMO, Diamond, Marriott, Toyota, Burger King, Kfc, Mindy Grossman, Arne Sorenson, Anheuser Busch, Gupta, Toyota North America, Fernando Machado


Marriott’s Crisis Response Defines Brand Leadership

It was John F. Kennedy who said; “Change is the law of life. And those that look only to the past or present are certain to miss the future.” With an uncertain future at our doorstep, markets and people are anxious for someone to demonstrate decisive leadership, grounded in reality. Enter Marriott CEO Arne Sorenson. In an emotional video to employees, he said the current financial situation was worse than the worst ever quarter for the company, which saw about a 25 percent fall in revenue. “I...
Tags: China, Marriott, John F Kennedy, Branding, Sorenson, Arne Sorenson, Los Angeles California, Blake Project, Derrick Daye, Brand Leadership, Bill Marriott Jr


Marriott announces CEO Arne Sorenson's salary will be suspended for the rest of the year and senior executives' salaries will be reduced by 50% as the coronavirus ravages the hospitality industry

In a conference call with investors on March 19, Marriott's Executive Vice President and Chief Financial Officer Leeny Oberg announced that the company will suspend the salaries of President and CEO Arne Sorenson and Executive Chairman Bill Marriott for the balance of 2020 to offset revenue losses due to the coronavirus pandemic.
Tags: Travel, Marriott, Arne Sorenson, Bill Marriott, Leeny Oberg


Video: A message to Marriott International associates from President and CEO Arne Sorenson

Arne M. Sorenson, president and chief executive officer of Marriott International ("Marriott" or the "company"), said, "The travel industry is being impacted in unprecedented ways by COVID-19. As the virus and efforts to contain it have spread around the world, demand at our hotels has dropped significantly. We are working tirelessly to take care of our associates, our guests, our owners and our other key stakeholders. The situation is changing by the day and there is still tremendous unc...
Tags: Travel, Arne Sorenson, Marriott International, Arne M Sorenson, COVID, Marriott International Marriott


Bill Gates leaves Microsoft’s board

Bill Gates has stepped down from the board of Microsoft to spend more time on his philanthropic endeavors, the company announced Friday afternoon. Though he will remain technology advisor to CEO Satya Nadella, this move reduces his involvement with the company to the lowest level it has ever been. Gates led Microsoft from the ’80s all the way through 2008, when he left to dedicate himself more fully to the Bill & Melinda Gates Foundation, through which he has channeled a great deal of his ...
Tags: Microsoft, Satya Nadella, Tech, Bill Gates, Reid Hoffman, GlaxoSmithKline, Bill, Pepsico, Gates, Gates Foundation, Greylock Partners, Mastercard, Padmasree Warrior, Marriott International Inc, Arne Sorenson, Bill Melinda Gates Foundation


Mom and Dad were Right – We Shouldn’t Waste Food | By Arne Sorenson

So many people waste food. I'm guilty of it too. It’s not a trivial thing. Consider this, about 1.3 billion tons of food are wasted each year around the world – four times the amount needed to feed the more than 800 million people who are malnourished, according to the World Wildlife Fund.
Tags: Travel, Arne Sorenson


Travel News: November 13, 2019

Losses at Hong Kong Disneyland mar an otherwise strong Q4 for Disney parks Travel Weekly Pro-democracy protests in Hong Kong have had an impact at the turnstiles at Hong Kong Disneyland, Disney CFO Christina McCarthy said during the company’s earnings call on Nov. 7. The park recorded a $55 million loss of income for the fiscal fourth quarter, a price tag that could increase to $275 million over the course of the next 12 months if the unrest continues. Bonvoy Helps Boost Marriott...
Tags: Travel, Hong Kong, Marriott, Starwood, Meredith Vieira, Hong Kong Disneyland, News And Deals, Arne Sorenson, Vieira, Federal Aviation Administration FAA, Hong Kong Disneyland Disney, Disney parks Travel Weekly Pro, Christina McCarthy, Bonvoy Helps Boost Marriott, Avalon View Travel Weekly Avalon Waterways, Ybbs Austria


Marriott International Statement on Health of President and CEO Arne Sorenson

Marriott International, Inc. (NASDAQ: MAR) today announced that President and CEO Arne Sorenson was diagnosed on Wednesday with stage 2 pancreatic cancer. Sorenson, 60, received the diagnosis from a medical team at Johns Hopkins Hospital in Baltimore after a series of tests. Sorenson will remain in his role while undergoing treatment.
Tags: Travel, Baltimore, Sorenson, Arne Sorenson, Johns Hopkins Hospital, Marriott International Inc NASDAQ, Marriott International Statement on Health


Marriott CEO diagnosed with pancreatic cancer

NEW YORK (AP) — Marriott CEO Arne Sorenson has been diagnosed with stage two pancreatic cancer. The 60-year-old Sorenson will continue to lead the company while he undergoes treatment.
Tags: New York, Science, Ap, Marriott, Sorenson, Arne Sorenson


Marriott’s CEO Has Pancreatic Cancer

Marriott announced that their CEO Arne Sorenson has stage 2 pancreatic cancer. Pancreatic cancer is asymptomatic in the early stages so it’s incredible that it was caught at this point. Continue reading Marriott’s CEO Has Pancreatic Cancer...
Tags: Travel, Advice, Marriott, Arne Sorenson


Marriott announces its CEO has pancreatic cancer

Marriott International's president and CEO Arne Sorenson has been diagnosed with pancreatic cancer, the company announced Friday.
Tags: Cnn, Marriott, Arne Sorenson, Marriott International


Marriott expands home-sharing to U.S. as hotels react to Airbnb

Marriott International Inc. is expanding its home-sharing business to the U.S., becoming the latest hotel operator to challenge Airbnb at its own game and blurring the distinction between home-sharing and the traditional hospitality companies. Marriott, the world’s largest hotel company, plans to expand the home-sharing pilot it launched in Europe last year to the U.S., adding 2,000 home rentals in vacation destinations such as Lake Tahoe and Bar Harbor, Maine. The initiative is small—the com...
Tags: Europe, New York, London, Advertising, Marriott, Airbnb, Lake Tahoe, Wall Street Journal, Cnbc, Brian Chesky, David Rubenstein, Sorenson, Marriott International Inc, Arne Sorenson, Bloomberg Television, RXR Realty


Starwood data breach: Lessons for the hotel industry

Marriott International President and CEO Arne Sorenson testified before a U.S. Senate subcommittee in early March, providing some insight into the data breach of the Starwood Hotels & Resorts Worldwide legacy reservation system.
Tags: Travel, Senate, Starwood, Arne Sorenson, Marriott International, Starwood Hotels Resorts Worldwide


Arne Sorenson named CEO of the year

Chief Executive magazine announced today that Arne M. Sorenson, the President and Chief Executive Officer of Marriott International, has been named 2019 Chief Executive of the Year by his peer CEOs.
Tags: Travel, Arne Sorenson, Marriott International, Arne M Sorenson


Marriott CEO: Source of cyberattack still unknown

Marriott International CEO Arne Sorenson testified to a U.S. Senate subcommittee Thursday, apologizing for the massive data breach that involved 383 million guest records in the Starwood hotels reservation system.
Tags: Travel, Marriott, Starwood, U S Senate, Arne Sorenson, Marriott International


Marriott CEO apologizes for data breach, vows improvements

Marriott International Inc Chief Executive Arne Sorenson apologized on Thursday before a U.S. Senate panel for a massive data breach involving up to 383 million guests in its Starwood hotels reservation system and vowed to protect against future attacks.
Tags: Money, businessNews, Marriott, Starwood, U S Senate, Marriott International Inc, Arne Sorenson


Marriott CEO to testify before U.S. Senate panel on data breach

Marriott International Inc Chief executive Arne Sorenson will testify before a U.S. Senate panel Thursday about a hacking incident it reported in December that exposed the records of up to 500 million customers in its Starwood hotels reservation system.
Tags: Money, businessNews, Marriott, Starwood, U S Senate, Marriott International Inc, Arne Sorenson


What Marriott’s CEO Thinks of the Bonvoy Name and the New Rewards Program

Marriott CEO Arne Sorenson famously dismissed customer frustrations with his chain's IT failures and problems delivering promised benefits as 'noise around the edges.' During Marriott's earnings call the CEO addressed the new name for the loyalty program, how he sees it as part of the chain's strategy, and whether hotels are frustrated. Continue reading What Marriott’s CEO Thinks of the Bonvoy Name and the New Rewards Program...
Tags: Travel, Advice, Marriott, Arne Sorenson


Housekeeper sues Marriott, says guests groped and harassed her but hotel did little to stop it

Leticia Vallejo, a housekeeper at a Marriott hotel in Irvine, said in the summer of 2017, a drunk male guest groped her while she was cleaning the hotel lobby bathroom. As he did so, he offered her $50. In an interview, Vallejo, 51, said when she told one of her supervisors, the response was laughter — and a joke to the effect of “he should have offered you $100.” This wasn’t the first or the last incident in a hotel bathroom, said Vallejo, who has worked at the Marriott location for 18 years. M...
Tags: Business, New York, Walmart, Bloomberg, Sport, Chicago, Soccer, Marriott, Hotel, Long Beach, International Monetary Fund, Seattle, McDonald, Arne Sorenson, Vallejo, Marriott International


Housekeeper at Marriott in Irvine sues over guest sexual misconduct

Leticia Vallejo, a housekeeper at a Marriott hotel in Irvine, said in the summer of 2017, a drunk male guest groped her while she was cleaning the hotel lobby bathroom. As he did so, he offered her $50. In an interview, Vallejo, 51, said when she told one of her supervisors, the response was laughter — and a joke to the effect of “he should have offered you $100.” This wasn’t the first or the last incident in a hotel bathroom, said Vallejo, who has worked at the Marriott location for 18 years. M...
Tags: Business, New York, Walmart, Bloomberg, Sport, Chicago, Soccer, Marriott, Hotel, Long Beach, International Monetary Fund, Seattle, McDonald, Arne Sorenson, Vallejo, Marriott International


Travel News: January 24, 2019

Shanghai Disney Resort to Expand With ‘Zootopia’ Land Hollywood Reporter The addition is Disney’s second expansion of its sprawling Chinese theme park, meant to build on the huge local box office success of the 2016 film. The Walt Disney Co.’s Shanghai Disney Resort is unveiling some crowd-pleasing expansion plans. The company on Wednesday announced that it will soon add a Zootopia-themed land to the sprawling Chinese theme park. Launched in 2016 after nearly two decades of development and nego...
Tags: Travel, Maryland, Washington, Disney, Marriott, North Pole, American Airlines, News And Deals, World Economic Forum, Walt Disney Co, Arne Sorenson, Bloomberg Television, Maryland Virginia, Shanghai Disney Resort, Shanghai Disneyland, D C Travel Weekly Marriott


Marriott CEO Arne Sorenson’s Bizarre Interview: We Stored Your Unencrypted Passport #s to Help You

Marriott CEO Arne Sorenson comes off as out of touch with his customers’ concerns when he claims frustrations with their loyalty program are just ‘noise around the edges’ but that hardly seems to be a one-off example. He gave a rather bizarre interview to CNBC at the Davos World Economic Forum where he floated the idea of recession being a good thing ‘to get it over with’ and suggested that Marriott was storing the customer passport numbers that were hacked to help customers. Continue reading Ma...
Tags: Travel, Advice, Marriott, Cnbc, Arne Sorenson


Marriott CEO Trash Talks Indian Hotel Chains

Marriott CEO Arne Sorenson trash talked Indian hotel chains at Arabian Business in Dubai, suggesting that they might as well just stay niche players in India — they’ll never compete with Marriott. Sorenson believes there’s no room for competitors now because of Marriott’s wide array of brands and loyalty program (“choice of price points, design sensibilities, and programmes”). He may overestimate their position, though. Continue reading Marriott CEO Trash Talks Indian Hotel Chains...
Tags: Travel, Advice, India, Dubai, Marriott, Arne Sorenson, Marriott Sorenson


Marriott data breach hits 500 million guests. Here’s what to do if you’re one of them.

The breach dates back to 2014 and potentially affected 500 million customers.Millions of guests potentially had credit card information stolen.It's likely the second largest data breach in corporate history. None Have you recently stayed at a Starwood hotel such as a Westin or a St. Regis? If so, you should probably change your Starwood passwords and check your credit card accounts because Marriott International announced Friday that its Starwood guest reservation system has suffered a data brea...
Tags: Security, New York, Maryland, Privacy, Yahoo, Nbc News, Data, Computers, Code, Innovation, Marriott, Starwood, Trend Micro, Arne Sorenson, Westin, Marriott International


Marriott’s Starwood Hotels Brand Suffers One of Largest Data Breaches

Worse than lumps of coal in their welcome baskets, customers of Marriott International and its Starwood brands—W Hotels, St. Regis, Sheraton, Westin, Element Hotels, Aloft, Four Points and many others, including Starwood-branded timeshare properties—may be greeted by a compromised credit history. In one of the largest online data breaches to date, Marriott disclosed that it had identified a problem in its Starwood reservation system that may have exposed the personal information of up to 500 mi...
Tags: New York, Yahoo, Advertising, Data Breach, Hacking, Marriott, Starwood, Cyber Attack, Cnet, Arne Sorenson, Marriott International, Starwood Hotels, Brands Under Fire, Traveling Brands, TJX Stores


Massive hack at Marriott’s Starwood hotels snares info from 500 million guests

The information of as many as 500 million guests at Starwood hotels has been compromised and Marriott said that it’s discovered that unauthorized access to data within its Starwood network has been taking place since 2014. It could be among the largest data breaches on record. The company said Friday that credit card numbers and expiration dates of some guests may have been taken. For as many as two-thirds of those affected, data exposed could include mailing address, phone number, email address...
Tags: Sport, Soccer, Hilton, Marriott, Starwood, Sheraton, Sorenson, Arne Sorenson, Equifax, Ted Rossman, Jeff Flaherty


Hackers get data of up to 500 million guests of Marriott’s Starwood hotels dating back to 2014

The information of as many as 500 million guests at Starwood hotels has been compromised and Marriott said that it’s discovered that unauthorized access to data within its Starwood network has been taking place since 2014. It could be among the largest data breaches on record. The company said Friday that credit card numbers and expiration dates of some guests may have been taken. For as many as two-thirds of those affected, data exposed could include mailing address, phone number, email address...
Tags: Sport, Soccer, Hilton, Marriott, Starwood, Sheraton, Sorenson, Arne Sorenson, Equifax, Ted Rossman, Jeff Flaherty


Huge Data Hack At Marriott Starwood Hotels Compromises Info Of 500 Million People

BETHESDA, Md. (AP) — The information of as many as 500 million people staying at Starwood hotels has been compromised and Marriott says it’s uncovered unauthorized access that’s been taking place within its Starwood network since 2014. The company said Friday that credit card numbers and expiration dates of some guests may have been taken. For about 327 million people, the information exposed includes some combination of name, mailing address, phone number, email address, passport number, Starwo...
Tags: News, Marriott, Starwood, Sheraton, Marriott International Inc, Arne Sorenson, Marriott Starwood, BETHESDA Md AP, Cristina Cabrera


What Marriott’s CEO Told Wall Street About Their New Loyalty Program

In yesterday's earnings call Marriott CEO Arne Sorenson addressed how he thinks they've done integrating the Marriott and Starwood loyalty programs. Just last week he referred to member frustrations as 'noise around the edges'. He got into much greater detail with financial analysts. Continue reading What Marriott’s CEO Told Wall Street About Their New Loyalty Program...
Tags: Travel, Advice, Marriott, Starwood, Arne Sorenson


Travel News: July 23, 2018

Grand Teton Sights Closed After Fissure Opens Travel Pulse An emergency closure in Grand Teton National Park is limiting access to popular areas around Jenny Lake in Wyoming. The National Park Service has issued an emergency closure in the Hidden Falls and Inspiration Point areas on the west side of the park due to safety concerns after a reported 100-foot fissure opened up. The cracks were identified in a large rock buttress above the Hidden Falls viewing area after careful observation.   Pass...
Tags: Travel, Hong Kong, Wyoming, Missouri, Marriott, Airbus, Seattle, Branson, National Park Service, News And Deals, Arne Sorenson, Marriott International, Cathay Pacific, Missouri State Highway Patrol, Grand Teton National Park, Table Rock Lake