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Media agencies are under massive pressure to reinvent themselves. Here's how the biggest ones, including Horizon Media and PHD, are evolving to meet clients' demands.

Facing tremendous pressure on numerous fronts, media agencies are reinventing themselves, according to a new report by market research firm Forrester. The report assessed nine media agencies based on their market presence, offerings, and future strategy related to issues like brand safety, transparency, and media-vendor relations. The report found that media agencies are doing more contextual buys and forging more direct relationships. They are also getting more transparent, buying across more...
Tags: US, Samsung, Trends, Netflix, Publicis, Mailchimp, Forrester, Association of National Advertisers, MDC, IPG, Horizon Media, MediaHub, Jay Pattisall, Forrester Hearts Science


Media agencies are under massive pressure to reinvent themselves — here's how the biggest ones including Assembly and Dentsu X are evolving to meet clients' demands

Facing tremendous pressure on numerous fronts, media agencies are reinventing themselves, according to a new report by market research firm Forrester. The report assessed nine media agencies based on their market presence, offerings, and future strategy related to issues like brand safety, transparency and media vendor relations. The report found that media agencies are doing more contextual buys and forging more direct relationships. They are also addressing transparency, buying more across m...
Tags: US, Trends, Netflix, Publicis, Mailchimp, Forrester, Association of National Advertisers, Assembly, MDC, IPG, Dentsu, Horizon Media, MediaHub, Jay Pattisall, Forrester Hearts Science


Media agencies are under massive pressure to reinvent themselves. Here's how the biggest ones including Horizon Media and PHD are evolving to meet clients' demands

Facing tremendous pressure on numerous fronts, media agencies are reinventing themselves, according to a new report by market research firm Forrester. The report assessed nine media agencies based on their market presence, offerings, and future strategy related to issues like brand safety, transparency and media vendor relations. The report found that media agencies are doing more contextual buys and forging more direct relationships. They are also getting more transparent, buying across more ...
Tags: US, Samsung, Trends, Netflix, Publicis, Mailchimp, Forrester, Association of National Advertisers, MDC, IPG, Horizon Media, MediaHub, Jay Pattisall, Forrester Hearts Science


Finding a Purpose That Makes Sense for Your Brand

The announcement by the Association of National Advertisers late last year that brand purpose was chosen by its members as the 2018 Marketing Word(s) of the Year served as a timely reminder that so-called purpose marketing has come of age. But that doesn't mean that marketers have discovered the secret sauce for making it work....
Tags: Advertising, Voice, Association of National Advertisers, Brand Values


Why Big Data Means Big Responsibility for CMOs

The CMO’s position in the C-suite hierarchy has been elevated significantly over the past several years, thanks in large part to the rise of big data. With the right data at their fingertips, modern marketers can now target customers with surgical precision, as well as provide CEOs with evidence that their initiatives are working. And get this: Big data isn’t even all that big yet. At  CES earlier this year, it was said that our world produces roughly 43 million terabytes of data every single da...
Tags: Apple, Google, Amazon, Marketing, CMO, B2b, Digital Marketing, Association of National Advertisers, Las Vegas Convention Center, Consumer, International Data Corporation, Selligent Marketing Cloud, Right People Organizations


GroupM Consolidates Commercial Data Benchmarking With COMvergence, Ends Partnership With Recma

WPP's GroupM has consolidated the reporting and analysis of its commercial and business development data with global independent research firm COMvergence in an attempt to be more transparent, something that has been a sore spot for media agencies since the Association of National Advertisers first uncovered nontransparent practices in 2016. The appointment ends GroupM's relationship...
Tags: General, Advertising, WPP, Groupm, Association of National Advertisers


Facebook has a plan to solve advertisers' lingering measurement concerns — but Google is already a step ahead

Facebook and Google are notorious for their "walled gardens" limiting the amount of data advertisers can access. Facebook exec Brad Smallwood said a solution to marketers' measurement concerns already exists: Nielsen's Digital Ad Ratings product. Advertisers need to tell Facebook what metrics they want from Facebook, though, he said. But agencies say they've been clear about what metrics they want, including attribution and conversion data. Meanwhile, Google has its own privacy-safe, cross-pla...
Tags: Apple, Google, Facebook, Trends, European Union, Xiaomi, Nielsen, Interactive Advertising Bureau, Association of National Advertisers, Procter Gamble, Facebook Facebook, Smallwood, Facebook Google Twitter, Instead Facebook, Brad Smallwood, Google Cloud


Facebook says there's an easy way to break up the advertising walled gardens — but it needs brands to speak up first

Facebook and Google are notorious for their "walled gardens" that limit the amount of data advertisers can access. Facebook exec Brad Smallwood said that a solution to marketers' measurement concerns — Nielsen's Digital Ad Ratings product — already exists. Advertisers need to tell Facebook what metrics they want from Facebook, though, he said. But agencies say they've been clear about what metrics they want, including attribution and conversion data. Meanwhile, Google has its own privacy-safe,...
Tags: Google, Facebook, North Korea, Trends, European Union, Kim Jong Un, Nielsen, Interactive Advertising Bureau, Association of National Advertisers, Procter Gamble, Facebook Facebook, Smallwood, Facebook Google Twitter, Instead Facebook, Brad Smallwood, Google Cloud


Do this ONE Thing to Build Your Agency’s Brand

Owners of small to midsize advertising, digital, media agency and PR agency’s need to WRITE Owners of small to midsize advertising, digital, media agency and PR agency’s need to WRITE! This isn’t a new discovery for me. Since starting my new business consultancy, I’ve written my way into a thriving business. Creating helpful content has provided me with a consistent flow of inbound leads. In over eleven years, I’ve never had to make a single cold-call for new business. What are prospec...
Tags: Business, California, Michael, Association of National Advertisers, Twitter Facebook, Brian Morris, Perich, Blair Enns, Jeff Fromm Millennial MarketingEric Kiker, Digesitble BrandDavid Schuemann Drink


D2C Lesson For B2B Marketers: Brand Performance

I had a wide-ranging trends discussion recently with the leadership of the Association of National Advertisers’ business-to-business (B2B) marketing excellence group. We discussed the surging hype of direct-to-consumer (D2C) brands. This was prompted partly by investment banker Terry Kawaja’s awesome “Fire Your CMO” presentation, given at the ANA’s own Masters of Marketing conference in October […]
Tags: Marketing, Topics, Association of National Advertisers, Marketing & Media, Management & Leadership, Terry Kawaja


ANA Report Hints at Potential Legal Pitfalls for Media Agencies

The Association of National Advertisers released a white paper dealing with the potential legal actions media agencies may face for nontransparent practices as part of a "long-term, industrywide investigation" by the FBI. The group's "Transparency at a Crossroads" report follows a letter to members last month suggesting they cooperate with FBI investigations into nontransparent practices...
Tags: Advertising, Fbi, Association of National Advertisers, Data & Insights, Potential Legal Pitfalls for Media Agencies


FBI's media agency buying probe 'very serious,' could lead to fraud charges, says ANA lawyer

The Federal Bureau of Investigation's probe into agency media-buying practices will focus on the extent to which agencies covered up attempts to take revenue that clients maintain is theirs, the Association of National Advertisers' top lawyer said Friday."It is a very serious investigation," Doug Wood, a partner at Reed Smith and the Association of National Advertisers' general counsel, said during a presentation at the organization's Masters of Marketing conference in Orlando. "They have issued...
Tags: Advertising, Fbi, Reed Smith, Federal Bureau of Investigation, Orlando, Ana, Association of National Advertisers, J Schultz, Doug Wood, K2 Intelligence Earlier


Every minute for three months, GM secretly gathered data on 90,000 drivers' radio-listening habits and locations

On September 12th, GM's director of global digital transformation Saejin Park gave a presentation to the Association of National Advertisers in which he described how the company had secretly gathered data on the radio-listening habits of 90,000 GM owners in LA and Chicago for three months in 2017, tracking what stations they listened to and for how long, and where they were at the time; this data was covertly exfiltrated from the cars by means of their built-in wifi. The company says it n...
Tags: Post, News, Privacy, La, Park, Surveillance, Chicago, Automotive, Gm, Toyota, Association of National Advertisers, Detroit Free Press, Cadillac Escalade, XM, Andrew J Hawkins, Surveillance Capitalism


ANA report on in-housing isn't telling the full story, says 4A's

Reports of the impending demise of marketing and advertising agencies are yet again making headlines, and are still greatly exaggerated.The latest headlines, based on the Association of National Advertisers research, notes that three out of four marketers have in-house capabilities. The same research also acknowledges that 90% of ANA members still have a relationship with an agency, proving that agencies endure as we undergo the most massive transformation the industry has ever experienced. It's...
Tags: Advertising, Ana, Association of National Advertisers, Marla Kaplowitz


What you need to know in advertising today

Sears  filed for Chapter 11 bankruptcy early Monday morning after a multiyear battle to stay afloat amid steep declines in sales and customer traffic. The company said that it would close 142 stores before the end of the year and that Eddie Lampert would step down as CEO while remaining the company's chairman. The more than 125-year-old company, once the most iconic retailer in America, has seen its sales cut in half since 2014. It has been burning through cash, closing hundreds of stores and s...
Tags: Google, Facebook, Abc, Disney, America, Trends, CMO, Jimmy Kimmel Live, Hulu, Sears, Association of National Advertisers, Kelly Campbell, Eddie Lampert, CMO Today


ANA Report: In-Housing Agency Work Is Accelerating

In-house agencies are increasingly on the rise, swiping all facets of advertising work historically handled by traditional shops including creative, strategy, media, social, production, influencer marketing, experiential efforts--everything. So much so, according to a new report from the Association of National Advertisers, that it seems to be a trend far too pervasive for any external...
Tags: General, Advertising, Association of National Advertisers


FBI Contacts Influential Advertiser Group Over U.S. Ad Buying Probe

A federal probe into the practices of purchasing advertising from media outlets gained new traction Wednesday after the Association of National Advertisers, an influential trade organization, disclosed that it had been contacted by the Federal Bureau of Investigation for help in the matter. In a letter to members, ANA CEO Bob Liodice said that the […]
Tags: News, Fbi, Federal Bureau of Investigation, Association of National Advertisers, Bob Liodice


ANA Announces 2018 International Echo Award Winners

Mars NZ’s “Pedigree SelfiesSTIX” campaign created by Colenso BBDO was awarded the 2018 Diamond ECHO Award last night at a gala ceremony during the &THEN annual conference of the Association of National Advertisers’ DMA division. The ECHO awards honor the world’s most data-inspired storytellers and their innovative, creative, and effective marketing campaigns. This year, the DMA awarded 95 ECHO medals, including the 2018 Gold Mailbox Award, which is sponsored by the USP...
Tags: Hong Kong, New York, London, Featured, India, Advertising, Spain, Barcelona, Canada, Art and design, Usps, Brazil, Ana, Ogilvy, Fcb, Association of National Advertisers


Madison Avenue Ad-Buying Practices Under Federal Scrutiny (Report)

The opaque nature of media buying practices is under new scrutiny, with federal prosecutors in Manhattan believed to have opened an investigation into the matter, according to a report in The Wall Street Journal, and issuing subpoenas as part of their work. The investigation is examining agencies getting rebates from media outlets, the Journal said, […]
Tags: News, Tv Advertising, Manhattan, Wall Street Journal, Journal, Association of National Advertisers, Havas


'An apocalyptical onslaught to their models and profit margins': Why media agencies are on their death bed

The future of media agencies is as grim as ever, according to a new report by market research firm Forrester released this week. Continuing transparency issues, clients taking media-buying in-house and programmatic advertising leading to the commoditization of services threaten the very raison d'être of media agencies. Media agencies must evolve to become media consultancies to survive, bringing more value, accountability and overall marketing strategy to the table, says the report. It's been...
Tags: Trends, Deutsche Telekom, US Army, Ana, Forrester, Association of National Advertisers, Jay Pattisall, House Agency Forum


New Study Reveals That 40% of Marketers Distrust Their Media Agency Partners

Two years after the Association of National Advertisers dropped a report revealing pervasive transparency issues among media agencies and their clients, the level of trust marketers have in their relationships with media partners dropped 11 percent, according to a biyearly ID Comms 2018 Global Media Transparency Report. In 2018, 40 percent of the survey respondents...
Tags: General, Advertising, Association of National Advertisers, Marketers Distrust Their Media Agency Partners


ANA Updates Contract Template for Media Agencies to Promote Greater Transparency

The Association of National Advertisers has taken a step toward addressing brands' transparency concerns, updating its contract template for media buying agencies. "While significant progress has been made in bringing more transparency to the relationships between advertisers and media buying agencies, much more is needed," ANA CEO Bob Liodice said in a statement. "The new...
Tags: General, Advertising, Association of National Advertisers, Bob Liodice, ANA Updates Contract Template for Media Agencies


When Determining if Your Programmatic Should Be In-House or Not, Keep These 3 Points in Mind

Transparency is everything in digital advertising today. Years of fraud, brand safety issues, Facebook and Google's questionable practices and murky metrics have fostered distrust and prompted a push for greater control over ad practices. The brand/agency relationship is a case in point. In 2016, K2 Intelligence and the Association of National Advertisers reported that non-transparent...
Tags: Google, Facebook, Advertising, House, Voice, Association of National Advertisers


The 25 most innovative CMOs in the world in 2018

Today, chief marketing officers play a far more active role in the C-suite than ever before. They don business hats in the boardroom, chart out innovation strategies and ways to integrate technology at scale, and drive measurable results. With marketers emerging as stewards who steer organizations forward at a time of great disruption, Business Insider is celebrating the global marketers rising to the occasion. Here we present the third installment of our annual ranking of the world's most innov...
Tags: Facebook, China, New York City, Stephen King, US, Trends, Unilever, Justice League, Warner, Steven Spielberg, Times Square, Carter, Association of National Advertisers, Annabelle, Fiona Carter, Agathe Blanchon Ehrsam


Cannes Lions: P&G Stands Up as an Agent of Change on Diversity

Procter & Gamble is building on its legacy of gender empowerment (including the Always #LikeAGirl and Dove #RealBeauty campaigns) by bringing a bold message to the 2018 Cannes Lions International Festival of Creativity. P&G is excited to return to @Cannes_Lions! Throughout the week, our Marc Pritchard will lead a discussion on agents of change, we’re joining a conversation with @CNN’s @GreatBigStory & @GusKenworthy on diversity & inclusion, and we’re looking forward to the #CannesLions awards....
Tags: New York, Uncategorized, Advertising, Corporate Responsibility, CSR, Sustainability, Hp, United States, United Nations, Un, P&G, Citizenship, Gender Equality, Queen Latifah, Cannes, UN Women


“What the f--- is happening to our business?’: As ad execs hit Cannes, New Yorker scribe Ken Auletta’s new book chronicles the industry’s various existential crises

As hundreds of high-powered advertising and media executives descend on Cannes this week for a flurry of meetings, marketing stunts, and boozy yacht parties, there's an undercurrent of deep uncertainly about the industry's future. As well chronicled in New Yorker writer Ken Auletta's new book, "Frenemies: The Epic Disruption of the Ad Business (and Everything Else)," advertising faces a crisis at every turn. People are asking scary questions such: "Do ad agencies have a reason to exist?" "Is TV...
Tags: Google, Facebook, Europe, Navy, Trends, Netflix, Don Draper, New Yorker, Publicis, Cannes, Ana, Association of National Advertisers, Facebook Google, MediaLink, Ken Auletta, Keith Reinhard


ANA doesn't have GDPR-compliant website; says it will be up in 'two weeks'

It appears the Association of National Advertisers missed the two-year deadline to create a website that's compliant under the European Union's Global Data Protection Regulation, but it says that shouldn't be an issue in about two weeks.Anyone who visits the organization's website from any of the 28 EU member states will be greeted with the following message:Due to requirements placed upon ANA as a result of the EU's Global Data Protection Regulation (GDPR), we are not permitting internet traffi...
Tags: Advertising, Eu, European Union, Association of National Advertisers, George Slefo


Association of National Advertisers Gives Debut #SeeHer Award to NBC’s ‘This Is Us’

The Association of National Advertisers awarded the NBC drama “This Is Us”  its first #SeeHer programming award, a nod to the series’ depictions of women and girls. The new award is expected to be handed out annually to primetime programming “that pushes boundaries on changing stereotypes and recognizes the importance of women and girls in media,” […]
Tags: News, Nbc, Tv Advertising, Association of National Advertisers, This Is Us, SeeHer


ANA Acquires DMA

Marketing trade group the Association of National Advertisers has acquired data-driven marketing industry trade giant the Data & Marketing Association. [[ This is a content summary only. Visit my website for full links, other content, and more! ]] [Author: [email protected] (Jon Gingerich)]
Tags: Pr, Association of National Advertisers, DMA, Jon Gingerich, Data Marketing Association


ANA extends its reach (again) with plan to acquire DMA

The Association of National Advertisers is acquiring the Data & Marketing Association, a deal that underscores the growing importance of data within the broader marketing industry.The deal, already approved by the boards of each organization, would create the largest U.S. trade group focused on marketing and advertising. Voting members of the DMA still need to give their nods of approval, but the acquisition is set to be completed as of July 1. Financial terms of the deal were not disclosed.The ...
Tags: Advertising, Ana, Association of National Advertisers, DMA, Jessica Wohl, Direct Marketing Association, Tom Benton, Data Marketing Association