Posts filtered by tags: AT&T[x]


 

CNN Will Test Comedy With Colin Quinn Special

On many days, wringing humor out of the current news cycle seems a fruitless task. CNN is going to give it a try. On Monday at 9 p.m. – in the last hours of Memorial Day – the cable-news outlet will air an hour-long show featuring comedian Colin Quinn, who will perform a version of […]
Tags: News, Cnn, AT&T, Jeff Zucker, Chris Cuomo, Colin Quinn, Amy Entelis, Jon Adler, WarnerMedia


Why TV buyer's biggest concern is measurement

      Despite some high-profile M&A deals and new leadership at the top of the biggest TV networks groups, the biggest concern during this year’s upfronts seems to be the same as it has been for the last several years—the ineffectiveness of current measurement. “If we don’t fix this, we are leaving money on the table,” says Catherine Sullivan, chief investment officer, Omnicom Media Group North America. While Sullivan says she doesn’t want to “be so negative about Nie...
Tags: Time Warner, Advertising, Disney, Nielsen, 21st Century Fox, Walt Disney, AT T, Catherine Sullivan, Omnicom Media Group North America While Sullivan, WarnerMedia Sullivan


This TV buyer's biggest concern is measurement

      Despite some high-profile M&A deals and new leadership at the top of the biggest TV networks groups, the biggest concern during this year’s upfronts seems to be the same as it has been for the last several years—the ineffectiveness of current measurement. “If we don’t fix this, we are leaving money on the table,” says Catherine Sullivan, chief investment officer, Omnicom Media Group North America. While Sullivan says she doesn’t want to “be so negative about Nie...
Tags: Time Warner, Advertising, Disney, Nielsen, 21st Century Fox, Walt Disney, AT T, Catherine Sullivan, Omnicom Media Group North America While Sullivan, WarnerMedia Sullivan


Xandr Research: TV Advertising Helps Buyers Break Through the Binge

Xandr Releases Entertainment Discovery & Tune-In Research NEW YORK — Xandr, AT&T’s advanced advertising and analytics company, announced new television research on Entertainment Discovery and Tune-In as it relates to the power of premium content and the role of advertising. Xandr partnered with Insight Strategy Group to conduct a nationwide survey among 2,000 TV viewers. […] The post Xandr Research: TV Advertising Helps Buyers Break Through the Binge appeared first on Ad Tech Daily.
Tags: Advertising, AT&T, Tv Advertising, Press Releases, Ad & Media Strategies, Advertising Reports and Studies, Digital Intelligence, TV & Cable Advertising, Insight Strategy Group, Xandr, Xandr Research


The deal between T-Mobile and Sprint that forms a $146 billion telecom giant to take on AT&T and Verizon is reportedly in jeopardy (S, TMUS)

The merger between the telecommunications giants T-Mobile and Sprint is in jeopardy.  Department of Justice staff recommends the deal, which would form a $146 billion company to take on Verizon and AT&T, be blocked, according to Reuters. Still, the DOJ is up to a month away from making a final ruling, the report said.  The agreement, which involves T-Mobile exchanging 9.75 Sprint shares per unit of T-Mobile, would join the third- and fourth-largest US wireless providers, giving them a combined ...
Tags: Verizon, Time Warner, Softbank, US, Trends, Sprint, Department Of Justice, Donald Trump, Doj, Trump, Reuters, T Mobile, AT T, AT amp, AT T Deutsche Telekom


The Trade Desk hires ex-Nielsen exec as first-ever CRO

Ad tech darling The Trade Desk has hired Jonathan Carson as its first-ever CRO, the company said on Tuesday. Carson, a digital media veteran with more than two decades of experience, arrives after leaving Vevo, where held a similar title. The Trade Desk has seen rapid and wide-scale adoption from advertisers since going public three years ago, and has grown its revenue nearly 55 percent, from $308 million to $477 million, between 2017 to 2018. The company provides software for agencies and ma...
Tags: Advertising, Disney, Digital, Nielsen, Carson, AT T, Trade Desk, Jonathan Carson


IPG's Huge names Pete Stein new global CEO

Interpublic's Huge has named Pete Stein as global chief executive officer to replace Michael Koziol, who joined the agency last March. Huge said Koziol will be leaving to focus on private equity ventures in retail, e-commerce and media and entertainment. Stein's appointment is effective immediately. He most recently was general manager of Fullscreen, a digital video company that manages a network of creators' channels across social platforms like YouTube, Facebook and Snapchat. He is credited...
Tags: Advertising, Atlanta, Brooklyn, Fullscreen, Publicis, Razorfish, Interpublic, Michael Roth, AT T, Pete, Publicis Groupe, Shapiro, Stein, YouTube Facebook, Koziol, IPG


AT&T Gave $200,000 to Politicians Leading Abortion-Ban Efforts in Six States: Report

AT&T has donated nearly $200,000 to politicians who’ve helped pass state-level laws either banning abortion or restricting women’s access to the medical procedure, according to a recently compiled list of contributions.Read more...
Tags: Science, Att, Roe V Wade, AT T, AT amp


TV companies gun for direct-to-consumer dollars, Facebook and Google's privacy crackdown, Pepsi fights back

Hello, Welcome to your weekly Advertising and Media Insider newsletter, where we catch you up all the big stories we worked on this past week. The direct-to-consumer boom was a big theme in our reporting. It's become conventional wisdom that for these born-on-Facebook companies to get to the next level, they'll have to buy television, with its ability to introduce products to a new, mass audience. This week I surveyed how the TV giants like NBCUniversal and CBS are trying to change their hidebo...
Tags: Google, Amazon, Verizon, Facebook, Hbo, Disney, US, Trends, Netflix, Cbs, Kendall Jenner, Warner Bros, Burger King, Pepsi, AT T, Facebook Google


Sebastian Thrun and Udacity Launch New Self-Driving Nanodegree

[Corrected 5/21/19, 11:04 am. See below.] Sebastian Thrun first made his mark on autonomous vehicle development at the dawn of that industry, when he led a Stanford team whose robot car Stanley won the $2 million DARPA Grand Challenge in 2005 by racing driverless through the Mojave Desert for 132 miles.These days, Thrun seems just as excited by another imprint he’s made on the still-forming AV industry—not as a researcher, but as an entrepreneur in online education. Thrun (pictured) says many s...
Tags: Google, Deals, Mobile, Lyft, Uber, Hardware, Talent Gap, Education, Workplace, Internet, Entrepreneurship, Stanford, Funding, San Francisco, Trends, Tesla


What George Costanza taught me about leadership

Like many Gen X-ers, George Costanza tops my list of fictional anti-heroes. One of my favorite Costanza moments occurs in a famous "Seinfeld" episode when Jerry astutely points out that since every instinct of George is fundamentally misguided, then doing the direct opposite would put him on a path to success. I think about this scene often in the context of my own career and how I've advanced in the absence of strong role models along the way. This wasn’t by design. Either I was working at s...
Tags: Advertising, Globe, National Geographic, George Costanza, George, AT T, Jerry, Costanza, Dentsu Japan, Net2Phone


Watch the newest commercials on TV from Google Nest, Citi, AT&T and more

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the TV ad measurement and attribution company. The ads here ran on national TV for the first time over the weekend (May 17-19). Citi focuses on how its backing of Citi Bike in New York has helped transform the way people get around town. AT&T serves up another one of its comical ads with the tagline “Just OK is not OK”; this one focuses on rather pathetic sports memorabilia. And Google shows how you ca...
Tags: Google, New York, Advertising, Citi, AT T, Google Nest Citi


AT&T says it was perfectly legal to sell user location data, but stopped anyway

AT&T came under fire in the last year or so -- as did rival carriers Sprint, Verizon and T-Mobile -- when press reports surfaced about the practice of carriers selling location data about its users. The Federal Communications Commission opened an investigation, and the carriers promised to drop the practice.Meanwhile, a new letter made public from AT&T actually defends the behavior it got called to the carpet on, saying the company stayed within legal bounds -- but that, fine, we went ahead and ...
Tags: News, Fcc, Federal Communications Commission, AT T, AT amp, Jessica Rosenworcel, Sprint Verizon and T Mobile


Upfronts download: That's a wrap

TV networks did their darndest this week to distract media buyers and advertisers from the reality of dire TV ratings. Several even avoided the typical practice of splashing graphics on giant screens to depict how they are No. 1 with women who buy soap or men who watch sports. Instead, they tried to woo marketers with gyrating dancers, non-existent streaming services and boasts about their sheer size thanks to recent mega-deals. But we aren’t completely jaded. If there’s one takeaway from ...
Tags: Abc, Advertising, Disney, Digital, Fox, Comcast, Showtime, Cbs, Leslie Moonves, Philadelphia, Espn, Tbs, Nielsen, Nbc Universal, Rupert Murdoch, Hulu


The $550 OnePlus 6T makes me feel like I know something that others who buy expensive phones don't

The OnePlus 6T is now "the previous" phone now that OnePlus released its latest OnePlus 7 Pro. OnePlus is still selling the OnePlus 6T in the US in place of the regular OnePlus 7 — without the "pro" part — which will only be available outside the US. The OnePlus 6T is still a great option in 2019, and it's cheaper than the OnePlus 7 Pro, as well as other "cheaper" Android options, like Samsung's Galaxy S10e. Visit BusinessInsider.com for more stories.   In New York City, a lot of people ...
Tags: Apple, Verizon, New York City, US, Samsung, Trends, Hawaii, Lg, Pixel, AT T, Google Pixel


A Warner Bros. exec explains the data behind licensing shows like 'Friends' to Netflix

Warner Bros. is considering pulling popular TV shows like "Seinfeld" and "Friends" from other streaming services like Netflix and Hulu as it readies its own rival streaming platform for later this year. Netflix is still introducing the 1990s sitcom, "Friends," to new, young viewers, data from Nielsen found. The media company will have to weigh the value of building the "Friends" brand through platforms like Netflix with the show's potential to attract people to its coming service. Visit Busine...
Tags: New York, Disney, US, Trends, Netflix, Comcast, Cbs, Tbs, Jurassic World, Nielsen, Warner Bros, Hulu, Seinfeld, Paramount, Jpmorgan, AT T


Daily News Roundup: Carriers Promise They Stopped Selling Your Location… Again

Last year it was discovered that Verizon, Sprint, AT&T, and T-Mobile were all selling your real-time location data to third-party companies. They offered no oversight of what the companies did with the data whatsoever, and if that’s not disturbing enough, those third-parties turned around and sold the data to yet other parties like LocationSmart. That access made it easier for the government to track citizens without going through a full warrant process, was a veritable gold mine for advertiser...
Tags: Google, Amazon, Crafts, Verizon, Microsoft, Asus, Bbc, Sony, Npr, John Legere, T Mobile, AT T, Sprint T Mobile, Google VR, Verizon Sprint AT T and T Mobile, Oculus Quest YouTube VR


A year after outcry, carriers are finally stopping sale of location data, letters to FCC show

Reports emerged a year ago that all the major cellular carriers in the U.S. were selling location data to third party companies, which in turn sold them to pretty much anyone willing to pay. New letters published by the FCC show that despite a year of scrutiny and anger, the carriers have only recently put to end this practice. We already knew that the carriers, like many large companies, simply could not be trusted. In January it was clear that promises to immediately “shut down,” “terminate...
Tags: Travel, Mobile, Verizon, Fcc, Privacy, Government, US, Sprint, T-mobile, AT&T, John Legere, Rosenworcel, Jessica Rosenworcel, Zumigo, LocationSmart, LBS Sprint


7 upcoming HBO TV shows viewers can look forward to after 'Game of Thrones' ends

HBO's biggest show, "Game of Thrones," ends on Sunday. But there's still plenty to look forward to from the network this year, including "Big Little Lies" season two and "Watchmen." Visit Business Insider's homepage for more stories. "Game of Thrones" ends on Sunday, but HBO still has plenty to offer the rest of the year. The hit fantasy series has been HBO's biggest show over the course of its eight seasons and the final season has been a ratings hit. The premium cable network is developing ...
Tags: Hbo, Time Warner, Alan Moore, Disney, Trends, Bbc, Netflix, Britain, Nicole Kidman, Meryl Streep, John Goodman, Sydney, Brian Cox, Shailene Woodley, James Wolk, Roy


Everything you need to know about Huawei, the Chinese tech giant accused of spying that the US just banned from doing business in America

Huawei, a Chinese tech giant, was recently put on a US blacklist that prevents it from doing business with US companies without first getting US government approval. The US has long voiced concerns that Huawei technology has been used for Chinese government-sponsored spying, a claim the company has continually denied. Here's everything you need to know about Huawei and how it became viewed as a threat to US national security. Visit Business Insider's homepage for more stories. In a huge b...
Tags: White House, China, US, Samsung, America, Trends, Iran, Canada, Department Of Justice, Huawei, Cnbc, Trump, AT T, Ren, Shenzhen China, Dongguan


WarnerMedia’s Kevin Reilly Takes Reigns of TruTV in Expanded Role

WarnerMedia executive Kevin Reilly, a key executive who has been leading the company's programming efforts on TNT and TBS and spearheading its streaming service ambitions, will take over TruTV's programming efforts in an expanded role at the company, WarnerMedia parent company AT&T announced Thursday. As part of the promotion, Reilly, who joined WarnerMedia in 2014,...
Tags: Advertising, Tbs, TNT, Reilly, AT T, Kevin Reilly, TruTV, TV Upfronts, WarnerMedia


Meet the 8 execs at AT&T who are taking on rivals Disney and Verizon in the year ahead

AT&T is a legacy telecom company with modern ambitions. The Dallas, Texas-based company is an old-school wireless and wireline operator with aspirations of going head to head with Verizon in the race to create a ubiquitous 5G network in the US.  And with its acquisition of Time Warner, it cemented it's ability to control both the pipes of distribution of internet into homes, and media content creation. It's now aiming to do battle with Disney and Netflix to dominate the OTT streaming ecosystem....
Tags: Verizon, Hbo, Nbc, Time Warner, Disney, US, Trends, CMO, Netflix, United States, Ubs, Warner Bros, Doj, Cto, Kevin Tsujihara, Snyder


Stephen Colbert does upfronts humor, and the White House tackles Facebook and Twitter: Thursday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here. It’s the fourth day of the TV upfronts, with TV networks pitching their shows to advertisers; everyone’s probably a bit bleary-eyed this morning, so let’s start with a joke. At CBS’s event, Stephen Colbert said the reason the network has been No. 1 for 11 seasons is because “there are a lot of old people who d...
Tags: Facebook, Stephen Colbert, White House, Advertising, Cbs, Conde Nast, Tbs, IAC, Nielsen, Jackson, Michael Jackson, Woodstock, Trump, Conan O'brien, AT T, Les Moonves


CBS tries to forget its past, WarnerMedia revamps for OTT: Upfronts download

Welcome to our special pop-up TV upfronts roundup. Each day this week we’re bringing you breaking news and some of the best (and worst) of TV’s dog-and-pony show, curated by Jeanine Poggi, senior editor, and delivered directly to your inbox. Get it in your email by signing up here. Moonves who? My, how much things have changed. Last year at Carnegie Hall, advertisers gave Leslie Moonves a standing ovation. At this year’s upfront presentation, CBS execs sought to assure advertisers his tainted ...
Tags: Stephen Colbert, New York City, Advertising, Disney, Kaley Cuoco, Walmart, Colbert, Hillary Swank, Cbs, Leslie Moonves, Tbs, Lincoln Center, TNT, Adweek, Steven Spielberg, Michael


CBS distances itself from its former chief, touting diversity and inclusion at its upfront

On Wednesday, in the same theater where one year ago advertisers gave Leslie Mooves a standing ovation, CBS execs sought to assure the audience that the failure of his tenure has not impacted the stability of the company. CBS used sports analogies to acknowledge the scandal that’s shaken the company over the past year during its upfront presentation in Carnegie Hall in New York City on Wednesday afternoon. In a parody of its NFL pre-game show that opened the hoopla, hosts Jim Nantz and Tony R...
Tags: Stephen Colbert, New York City, Advertising, Disney, NFL, Colbert, Cbs, Jim Nantz, James Corden, Tony Romo, 21st Century Fox, Walt Disney, Ross, Carnegie Hall, AT T, Les Moonves


AT&T to Madison Avenue: Time to Hang Up on TV Networks? (Column)

You hear it from programming executives all the time: TV fans don’t watch networks; they watch shows. AT&T seems ready to transform that maxim into a truism. In a presentation to advertisers today, the telecom giant’s WarnerMedia broke down plenty of silos – some of which advertisers might prefer remain standing, at least in the […]
Tags: News, AT T, Tv Advertising, Snowpiercer, Donna Speciale, Madison Avenue, Ann Curry, Upfronts, WarnerMedia


WarnerMedia upfront: TBS, the ‘very funny’ network, gets serious about drama

TBS—the “very funny” network—is getting serious. The WarnerMedia cable channel will add dramas to its lineup starting next year, Kevin Reilly, president of TBS and TNT and chief creative officer at WarnerMedia’s direct-to-consumer unit, announced during the company’s upfront pitch to advertisers on Wednesday morning. It’s the first dog-and-pony show for WarnerMedia since being acquired by AT&T in June. The decision to broaden out TBS’s programming is part of WarnerMedia’s more flexible ...
Tags: Advertising, Tbs, Warner Bros, TNT, Donna Speciale, Conan O'brien, Reilly, AT T, Kevin Reilly, TruTV, John Stankey, WarnerMedia, Stankey, Xandr, Hearst Magazines Newsy, Philo Tubi


A new report shows HBO's big weakness as it battles Netflix and Disney in the streaming wars

Disney will be at an advantage over new streaming competitors now that it has control over Hulu. The combined assets of Disney and Fox along with Hulu raise Disney's content hours to over 57,000 hours. WarnerMedia's streaming platform, including HBO, would include over 10,000, according to Ampere Analysis. As companies remove licensed titles from Netflix and Amazon, HBO/WarnerMedia could be at a disadvantage. Visit Business Insider's homepage for more stories. Comcast relinquished operational...
Tags: Amazon, Hbo, Hollywood, Time Warner, Disney, Trends, Fox, Netflix, Comcast, Showtime, Cbs, Espn, Hulu, Turner, Arpu, Amazon Prime Video


'We want everybody to win': A Warner Bros. exec breaks down the decision to keep 'Friends' on Netflix

Warner Bros. is considering pulling popular TV shows like "Seinfeld" and "Friends" from other streaming services like Netflix and Hulu as it readies its own rival streaming platform for later this year. Netflix is still introducing the 1990s sitcom, "Friends," to new, young viewers, data from Nielsen found. The media company will have to weigh the value of building the "Friends" brand through platforms like Netflix with the show's potential to attract people to its coming service. Visit Busine...
Tags: New York, Disney, US, Trends, Netflix, Comcast, Cbs, Tbs, Nielsen, Warner Bros, Hulu, Seinfeld, Paramount, Jpmorgan, AT T, Randall Stephenson