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Behind the Scenes at the Acura Design Studio

This is a story about how Acura lost their way, then refocused on design to successfully reinvigorate the brand. If you're a designer, a car fan or simply someone who follows the sector, we think you'll enjoy and/or learn from this look at what's been going on, behind the scenes, over at the Acura Design Studio. Roughly four years ago the company started making some major changes and now, with the recent release of the new RDX, have had their renewed focus on design validated by some startling s...
Tags: Japan, New York, Design, California, Cars, America, Los Angeles, General Motors, Canada, Lexus, Gm, Kelley Blue Book, Tokyo, Ohio, Bmw, Mclaren


New Realities Test How Brands Are Managed

A Buddhist concept often called “The Law of Impermanence” states that all conditioned existence is transient, evanescent and inconsistent. When you consider that brands are never finished, a parallel is clear. We live in a world of motion. Changing customer attitudes, shifts in what they desire, and trends sweeping entire industries and cultures push and pull on brands. The challenge for brand managers is to find a balance between delivering the consistency customers need to recognize and tru...
Tags: Microsoft, Satya Nadella, US, Audi, Branding, Gillette, Trump, Brand Management, Brand Research Brand Strategy Brand Licensing, Waggener Edstrom Communications, Chris Wren, Brexit North Korea, US Government A group, US Immigration and Customs Enforcement ICE Brands


Imagine By Kia: New Concept Electric Aims To Please The Senses

This car/SUV/crossover is the first pure-electric vehicle from Kia.  The familiar Kia “tiger nose” makes way for the “tiger mask” front design.  Kia unveiled the “Imagine by Kia” concept at the Geneva International Motor Show. Ah yes, another concept EV. The Imagine by Kia is the South Korean car maker’s first-ever, pure-electric four-door car. It fuses the design attributes of a muscular SUV, athletic family saloon, and a versatile crossover. I have no idea how Kia did it, but the initial res...
Tags: Autos, Audi, Nissan, Mitsubishi, Kia, Car Tech, Peugeot, Guillaume, Kia Motors, Car News, Alfa Romeo Montreal, Kia Motors Europe, De Tomaso Mangusta, Gregory Guillaume, Alvin Reyes, Lancer GSR


Trump’s views about ‘crazy’ self-driving cars are at odds with his DOT

President Donald Trump is an automated-vehicle skeptic, a point of view that lies in stark contrast with agencies within his own administration, including the U.S. Department of Transportation . According to a recent scoop by Axios, Trump has privately said he thinks the autonomous-vehicle revolution is “crazy.” Trump’s point of view isn’t exactly surprising. His recent tweets about airplanes becoming too complex illustrates his Luddite leanings. Airplanes are becoming far too complex to fl...
Tags: TC, Transportation, Utah, Technology, California, Tech, General-motors, AV, Austin, Automotive, Electric Vehicles, Automation, Arizona, Transport, Nvidia, Toyota


2019 Audi Q8, A6 score high in IIHS safety tests

Filed under: Audi,Safety,Crossover,Sedan,SUV,Luxury Each get Top Safety Pick awards.Continue reading 2019 Audi Q8, A6 score high in IIHS safety tests 2019 Audi Q8, A6 score high in IIHS safety tests originally appeared on Autoblog on Mon, 18 Mar 2019 11:40:00 EDT. Please see our terms for use of feeds. Permalink |  Email this |  Comments
Tags: Autos, Audi, Official, IIHS, Audi A6, Top Safety Pick


Audi’s traffic light information system shows the challenges facing V2X tech

Audi’s traffic light information system is among the first commercial applications of potentially game-changing V2X tech. So how does it work in the real world? We spent a few days getting stuck at red lights to find out. The post Audi’s traffic light information system shows the challenges facing V2X tech appeared first on Digital Trends.
Tags: Cars, Trends, Tech, Traffic, Audi, V2i, V2X


Audi Q2L e-tron leaked ahead of debut next month

Weeks ahead of its official debut at Auto Shanghai 2019 next month, the Audi...
Tags: Shanghai, Autos, Audi


Switzerland Wins Alpine Team Event

Today at the Audi FIS World Cup Season Finals in Soldeu El Tarter (Andorra), there was no talk of globes and titles as the athletes took a break from securing World Cup discipline points to take part in the Nation’s Team Event.The winning team of Aline Danioth, Wendy Holdener, Daniel Yule and Ramon Zenhaeusern topped Sweden, Germany, and Norway en route to the first-place finish.Germany met Canada in the small final and took the third place thanks to a young and dynamic team. The team event has...
Tags: Germany, Sport, Canada, Skiing, Switzerland, Norway, Audi, Andorra, Pyeongchang, Sweden Germany, Wendy Holdener, Audi FIS Alpine Ski World Cup, Ski Paradise, Alpine Skiing, Grandvalira, Ramon Zenhaeusern


Switzerland Wins Team Event

Today at the Audi FIS World Cup Season Finals in Meribel (FRA), there was no talk of globes and titles as the athletes took a break from securing World Cup discipline points to take part in the Nation’s Team Event.The winning team of Aline Danioth, Wendy Holdener, Daniel Yule and Ramon Zenhaeusern topped Sweden, Germany, and Norway en route to the first-place finish.Germany met Canada in the small final and took the third place thanks to a young and dynamic team. The team event has been held at ...
Tags: Germany, Sport, Canada, Skiing, Switzerland, Norway, Audi, Andorra, Pyeongchang, Sweden Germany, Wendy Holdener, Audi FIS Alpine Ski World Cup, Ski Paradise, Alpine Skiing, Grandvalira, Ramon Zenhaeusern


Automakers are spending billions on self-driving technology people are afraid of

Automakers are spending billions of dollars on developing the technology that will power self-driving cars, but research shows consumers have no interest in giving up control. Will they ever recoup their investment? The post Automakers are spending billions on self-driving technology people are afraid of appeared first on Digital Trends.
Tags: Cars, Trends, Tesla, Ford, Self-driving Cars, Audi, Waymo


Jeep Electrifies Renegade & Compass With Plug-In Hybrid Powertrains

The Jeep Renegade and Compass are going green in 2020.  However, Jeep isn’t exactly jumping on the typical EV bandwagon.  Both plug-in hybrids feature a revolutionary electric all-wheel drive system. Jeep found a better way to make a lasting impression at the Geneva International Motor Show recently. The brand unveiled two new plug-in hybrid versions of the Jeep Renegade and Compass for all the world to see. Yes, you read that right. After dominating last year’s headlines with the all-new Glad...
Tags: Fca, Autos, Audi, Car Tech, Jeep, Phev, Fiat Chrysler Automobiles FCA, FCA US LLC, Geneva International Motor Show, Car News, Alvin Reyes, Lancer GSR


Audi seeks closer ties to Porsche in cost-cutting drive

Audi will make greater use of vehicle platforms and technologies developed with Porsche and Volkswagen as it embarks on a 15 billion euro cost cutting and efficiency drive, Chief Executive Bram Schot said on Thursday.
Tags: Money, businessNews, Porsche, Volkswagen, Audi, Bram Schot


Audi outlines upcoming model launches, focuses on performance and electrification

Filed under: Green,Audi,Electric,Hybrid,Luxury,Performance A new A4, Q7 and Q3 Sportback are coming, too.Continue reading Audi outlines upcoming model launches, focuses on performance and electrification Audi outlines upcoming model launches, focuses on performance and electrification originally appeared on Autoblog on Thu, 14 Mar 2019 10:20:00 EDT. Please see our terms for use of feeds. Permalink |  Email this |  Comments
Tags: Autos, Audi, Official, Green Audi Electric Hybrid Luxury Performance


Tesla is in 'demand hell' ahead of its Model Y unveiling, Wall Street's biggest bear says (TSLA)

Tesla is mired in "demand hell" ahead of Thursday's Model Y unveiling, the most negative Tesla analyst on Wall Street said. The electric-car maker is facing waning demand in the US and China, said Vertical Group analyst Gordon Johnson, who has a $72 price target — 75% below where shares were trading Thursday. Other analysts have also pointed to demand as a core problem for Tesla. Watch Tesla trade in real-time. Last fall, in the throes of a turbulent stretch for the electric-car maker, Tesla...
Tags: Europe, Elon Musk, New York, China, US, Trends, Tesla, Porsche, TSLA, SEC, Jaguar, Johnson, Audi, Morgan Stanley, Musk, Mount Rushmore


Hey, Wait Up: Audi Crafts Realignment Plan After German Rivals Spring Ahead

Audi’s global sales fell 3.5 percent in 2018, placing the Volkswagen Group brand further behind in its bid to challenge the likes of Mercedes-Benz and BMW. As its revenue dipped, so too did the brand’s operating margin. Mistakes were made, the automaker claims. As it gears up to present a strategic realignment plan on May […] The post Hey, Wait Up: Audi Crafts Realignment Plan After German Rivals Spring Ahead appeared first on The Truth About Cars.
Tags: Autos, Bmw, Audi, Mercedes Benz, Volkswagen Group, News Blog, Product Planning, Corporate Earnings


Audi says it is considering China joint venture stake increase

Volkswagen's premium brand Audi is reviewing whether to raise its stake in its Chinese joint venture partner companies, the premium brand's China chief Alexander Seitz said on Thursday.
Tags: Money, China, businessNews, Volkswagen, Audi, Alexander Seitz


New Realities Test How Brands Are Managed

A Buddhist concept often called “The Law of Impermanence” states that all conditioned existence is transient, evanescent and inconsistent. When you consider that brands are never finished, a parallel is clear. We live in a world of motion. Changing customer attitudes, shifts in what they desire, and trends sweeping entire industries and cultures push and pull on brands. The challenge for brand managers is to find a balance between delivering the consistency customers need to recognize and tru...
Tags: Microsoft, Satya Nadella, US, Audi, Branding, Gillette, Trump, Brand Management, Brand Research Brand Strategy Brand Licensing, Waggener Edstrom Communications, Brexit North Korea, US Government A group, US Immigration and Customs Enforcement ICE Brands


Man injured after A329(M) crash

Firefighters needed to bore through the boot of his Audi A3 to get him out [Author: James Aldridge]
Tags: Home, Audi, James Aldridge


Spirit of the XLCR: A Fat Bob custom from Blacktrack

Blacktrack Motors have got cafe racer design down to a fine art. Their first build was one of the sharpest Honda CX500 cafes we’ve ever featured, and they followed it up with a pixel perfect custom Thruxton. Now they’ve tackled their most ambitious project yet, the BT-03—a cafe racer based on the Harley-Davidson Fat Bob 114 FXFBS. The Fat Bob 114 is one of the most fun bikes in Harley’s range. Its 114 ci power plant generates 155 Nm of torque, and handling from the new generation Softail ...
Tags: Bt, Motorcycles, Paris, Bob, Honda, Audi, Harley Davidson, Harley, CNC, Harley Softail, Sacha, Custom Motorcycles, Café Racer, Nardo Grey, Harley Davidson Fat Bob, Screamin Eagle


VW Increases Electric Vehicle Target by 50%

Return on sales fell last year at the company’s three core brands VW, Porsche and Audi as trade wars, a Chinese slowdown and new emissions testing in Europe added to costs. Chief Executive Officer Herbert Diess is pushing forward with the industry’s most ambitious electrification plan, using VW’s heft to overtake e-car pioneer Tesla Inc. and as regulators pick up the pace on emissions regulation. “The supertanker is picking up speed,” Diess said Tuesday in speech notes during the company’s ful...
Tags: Europe, Science, Vw, Audi, Herbert Diess, Diess, VW Porsche, Tesla Inc, VW Increases Electric Vehicle Target


Audi Q2L e-tron to debut at Auto Shanghai next month - Report

Audi is working on an ?e-tron? pure electric variant of the Q2L. Latest Chinese...
Tags: Shanghai, Autos, Audi


Pasadena approves agreement with Tesla for largest fast-charging site in western U.S.

The Pasadena City Council voted on Monday, March 11 to join with Tesla in building the largest fast-charging site for electric vehicles in the western United States. By a 7-0 vote, the Council authorized a five-year agreement with the Silicon Valley electric carmaker that creates 44 public-access fast-chargers on the roof level of the Marengo parking garage at 155 E. Green St. Under the agreement to be executed by the city manager, Tesla would pay for 24 “super chargers” for Tesla vehicles only....
Tags: News, California, Environment, America, Tesla, Sport, Soccer, Air Pollution, United States, Silicon Valley, City Council, Pasadena, Local News, Audi, Nissan, Council


Audi conjures summoning circle for 'Avants in the U.S.'

Filed under: Etc.,Audi,Wagon,Future,Luxury,Performance Could this signal the A6 Avant and RS6 Avant are headed our way?Continue reading Audi conjures summoning circle for 'Avants in the U.S.' Audi conjures summoning circle for 'Avants in the U.S.' originally appeared on Autoblog on Mon, 11 Mar 2019 09:45:00 EDT. Please see our terms for use of feeds. Permalink |  Email this |  Comments
Tags: Autos, Audi, Audi A6, Audi Rs6 Avant, Audi A6 Avant, Avants


2019 Audi Q8 is Sleek, Luxurious, and Appealing

The 2019 Q8 is Audi’s newest SUV, a two-row model based on the large three-row Q7. This big, stylish SUV competes against smoothly styled rivals such as the BMW X6 and Mercedes-Benz GLE Coupe, al...
Tags: News, Audi, Mercedes Benz


Audi Uses Witchcraft to Tease Possibility of Wagons in the West

Late last week, Audi took to social media to tease the possibility of Avant models returning to the United States. Bizarrely, the company adopted the summoning circle meme utilized by young adults as a way to humorously express their deepest desires. While half-heartedly pretending to be a member of the occult online isn’t a new or […] The post Audi Uses Witchcraft to Tease Possibility of Wagons in the West appeared first on The Truth About Cars.
Tags: West, United States, Autos, Audi, Wagons, Witchcraft, Audi A4 Allroad, News Blog, Station Wagons, Audi A4 Avante, Audi A6 Avante


The VW I.D. Buggy is a bright-green electric smile machine (ars technica)

I never knew I wanted a buggy until today. [credit: Volkswagen ] In a move guaranteed to delight half of you and mortally offend the other half, Volkswagen revealed yet another electric concept car. It's called the I.D. Buggy, which is a great name because it's an electric buggy. The inspiration is, of course, the dune buggies of the 1960s, which were built from the ubiquitous VW Beetl...
Tags: Europe, News, United States, Vw, Tennessee, Volkswagen, North America, Audi, Chattanooga, VW Group, Jonathan M Gitlin


Audi Q4 E-Tron Concept is the next step in the world of electric Audis

Filed under: Design/Style,Green,Geneva Motor Show,Audi,Crossover,SUV,Concept Cars,Electric,Luxury A production version is on its way in 2020.Continue reading Audi Q4 E-Tron Concept is the next step in the world of electric Audis Audi Q4 E-Tron Concept is the next step in the world of electric Audis originally appeared on Autoblog on Tue, 05 Mar 2019 15:14:00 EST. Please see our terms for use of feeds. Permalink |  Email this |  ...
Tags: Autos, Audi, Audi Q4 E-tron


Audi’s new Q4 e-tron concept is a compact electric crossover with 280 miles of range

Audi provided Tuesday an advanced look at what will be its fifth production electric vehicle, a compact crossover concept that is expected to come to market at the end of 2020. The all-electric Q4 e-tron SUV concept, which was revealed at the Geneva International Motor Show, is equipped with dual motors with a power output of 225 kW and a 82 kWh battery provides 280 miles of range, that’s more than the bigger e-tron that debuted in September. Audi bases its range estimate off of Europe’s new ...
Tags: Transportation, Europe, Cars, Tech, Automotive, Vw, Transport, Audi, Sports Cars, Geneva Motor Show, VW Group, Sportback, Sedans, Audi Sport GmbH


Audi recalls nearly 75,000 vehicles due to fire risk

DETROIT (AP) — Volkswagen’s Audi luxury brand is recalling nearly 75,000 cars and SUVs in the U.S. because fuel leaks in the engine could cause fires. The recall covers certain A6, A7, and Q7 SUVs from the 2016 through 2018 model years. Also included are A8 sedans from 2015 through 2018. The company says in […]
Tags: Business, News, Ap, Nation, Volkswagen, Audi, Detroit