Posts filtered by tags: Audience[x]


Clix Marketing Blog’s #PPC News & Views: Friday, January 18, 2019

Happy Friday, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views! From the Experts CPC Strategy Google Adds Call-to-action Extensions for YouTube Ads: New customizable CTA extensions for in-stream, bumper, and discovery ads – don’t miss these post – the extensions were tested for driving awareness. WordStream 3 Big Budget Roadblocks (And How to Blast Past Them): Finding the sweet spot when setting a budget can sometimes be tricky. Three realistic cha...
Tags: Google, Content Marketing, Cta, Sem, Ip Address, Audience, Ad Blockers, Bing Ads, Google Adwords, Ppc News And Views, Yahoo Gemini, Pinterest Pinterest, Joe Martinez, PPC News amp, Youtube Ads, Amazon Advertising

UK Toughens Age Restriction Ratings On Movies

“It’s enough that a 12-year-old knows that a rape has taken place. They do not need to see it, no matter how discreetly it’s filmed.” – BBC
Tags: Art, UK, Media, Audience, 01.16.19

Ballet Specifically For TV As A Way To Get Kids Interested In Dance

Shot as 40-minute films in vibrant high-definition colours, the Bite-Sized Ballets series will kick off with an adaptation of the Tortoise & the Hare, to be followed by Elves & the Shoemaker and Three Little Pigs. At the start of each film, the story is narrated on screen and dance instructors show children how to do some of the moves to create a sort of dancealong. – The Guardian
Tags: Art, Dance, Audience, 01.12.19

When Broadway Captured The Popular Imagination

When exactly did Broadway theatre become a popular phenomenon? When it embraced other media that spilled into the public consciousness. – Commentary
Tags: Art, Theatre, Broadway, Audience, 01.19

Classical Recording Sales In UK Up By 10.2% (!)

“Furthermore, the figures – taken from the Official Charts Company data – show a 6.9 per cent increase in sales of classical CDs alone compared with 2017.” — Gramophone
Tags: Art, Music, UK, Audience, Official Charts Company, 01.12.19

New Initiative To Extend The Arts With Technology

The aim is that by using devices such as mobile phones, Extended Reality (XR) headsets and streaming into live performance environments, or even in the home, audiences will be able to experience live performance in entirely new ways. – Arts Professional
Tags: Art, Issues, Audience, 01.11.19

The Last Manhattan Arcade

Chinatown Fair Family Fun Center is a video arcade – and not a new, hip, bar-focused pinball arcade, but an old-school video arcade, which has survived Manhattan’s rising rents and the rise of personal gaming by constant reinvention. – The New York Times
Tags: Art, Manhattan, Audience, Visual, 01.14.19, Chinatown Fair Family Fun Center

Stephen King Angrily Tweets At Paper For Cutting Book Reviews, And Then Boom

The paper, Maine’s Portland Press-Herald, tweeted that it would restart regional book reviews if King – a Maine writer, of course – could bring in 100 new subscriptions. As of Sunday, the number was at 200 and counting. – The New York Times
Tags: Art, Stephen King, Maine, Words, Audience, Portland Press Herald, 01.13.19

How Can Artistic Leaders Focus On Culture, Not Just Their Institutions?

Not to be melodramatic, but, well, “This is a moment where we can either save the world or we don’t.” – HowlRound
Tags: Art, Theatre, Audience, 01.13.19

The Rise Of Realistic Self-Help Literature

Perfection isn’t real, and now publishing is starting to push “realistic” self-help books (possibly because everyone into the category had already bought, and then Konmarie’d, all of the ones that said humans were perfectable?). – The Guardian (UK)
Tags: Art, Words, Audience, 01.12.19, Konmarie

3 Techniques to Get Your Audience Involved in Your Next Presentation

In a recent presentation, I found myself speaking from a stage that was 15 feet away from the closest audience member. Due to this unfortunate layout of the auditorium, my audience felt literally and figuratively disconnected to everything I was sharing. As the presentation started, I became very aware that I had to break down this stage-to-audience barrier and reconnect with my audience on both a personal and professional level. In that moment, I made a decision: it was time for some audience p...
Tags: Design, Development, Deliver, Public Speaking, Presentation, Develop, Audience, Speaking, Presentation Hacks, Presentation Design, Involvement, Presentation Development, Audience Involvement, Presentation Deliver

Was Modernist English Literature Deliberately Written To Keep The Riff-Raff Away?

Yes, argues scholar Jonathan Rose. “The intelligentsia was driven to create literary modernism by a profound loathing of ordinary common readers. The intellectuals feared the masses not because they were illiterate but because, by the early twentieth century, they were becoming more literate, thanks to public education, adult education, scholarships, and cheap editions of the great books.” — JSTOR Daily
Tags: Art, Words, Audience, Jonathan Rose, 01.09.19

In Defense Of Opera In English Translation

Mark Wigglesworth, former music director of English National Opera, makes the case: “If opera is drama first and foremost, why is the question of the language it’s sung in so hotly debated? Shouldn’t the same rules as drama apply? I don’t hear complaints about Ibsen or Chekhov being compromised by translations. … Both Verdi and Wagner were energetically supportive of translations. If we could ask them about surtitles, I suspect they wouldn’t understand the question.” — Bachtrack
Tags: Art, Music, Audience, Verdi, Wagner, Chekhov, Ibsen, English National Opera, Mark Wigglesworth, 01.09.19

It’s Official: Met Museum Had Record 7.36M Visitors In 2018

The 5% increase over last year seems to indicate that the museum’s adoption of a mandatory $25 admission charge for out-of-state visitors didn’t discourage attendance. Even revenue from New York state residents, who may pay whatever they wish, is up by around 15%. — Crain’s New York Business
Tags: Art, New York, Audience, Visual, Crain, 01.04.19

The Future Of Publishing? This Should Depress You

Mieke Chew recalls a conversation she had with a Croatian publisher about the decrease in book criticism in the four years she has been doing publicity. “He was like, ‘Yeah, that happened in Croatia ages ago,’ and I said, ‘Well, what happened to all the critics?’ and he said, ‘They have blogs now, which barely fucking anyone reads.’ ” That leaves listicles and best-of roundups in place of a robust conversation around books, Chew says, and, as a result, she’s watched many of her colleagues in the...
Tags: Art, Croatia, Words, Audience, 01.08.19, Mieke Chew

NBC Says It Will Reduce Ads In Prime Time By 20 Percent

Why? Increasingly, viewers are resistant to ads cluttering programming. TV is competing for its life with streaming services and other entertainment options. And NBC is experimenting with something called “prime pods” – slots that the broadcaster believes are more effective. –
Tags: Art, Media, Nbc, Audience, 01.08.19

A Quarter Of Young Adults In UK Never Go To Theatre: Study

“A study of 2,000 18-to-30-year-olds found that 24% of respondents said they never attend theatre performances, with this figure higher among men than women.” (On the other hand, this means that 76% of the respondents do go to the theatre at least once a year.) — The Stage
Tags: Art, UK, Theatre, Audience, 01.07.19

Edinburgh Fringe Festival Is Now Scotland’s Most Lucrative Event

It’s now worth £200 million. Organizers say the event’s value – which has risen more than £25 million since the last official research was done in 2015 – demonstrates how it has become “an economic powerhouse in its own right.” – The Scotsman
Tags: Art, Scotland, Issues, Audience, 01.07.19

Leisure Gap: Men Are Watching More TV On Average Than Women

According to the government’s American Time Use Survey (ATUS), which tracks how people spend their days, men on average are watching three hours of TV or movies per day, while women average two hours and 34 minutes.  – The Atlantic
Tags: Art, Media, Audience, 01.07.19

Instagram Live Is The New Fireside Chat

As Beto O’Rourke and newly minted Representative Alexandria Ocasio-Cortez use Instagram to show their domestic skills, Senator Elizabeth Warren uses it to announce a presidential bid, and … what happened to TV? “This is the future of political rhetoric: handheld, streaming, and dappled with DIY lighting.” – The Atlantic
Tags: Art, Elizabeth Warren, Ideas, Audience, Beto O Rourke, Alexandria Ocasio Cortez, 01.07.19

The Year Of The Little Indies That Could

Oh, are movies entirely dominated by Disney and Netflix? These 2018 independent movies beg to differ. – Slate
Tags: Art, Media, Disney, Netflix, Audience, 01.06.19

A Choreographer Creates An Homage To Fluidity, Biculturalism, And A Classic Third-Wave Feminist Book

That’s right, choreographer Miguel Gutierrez titled his new dance after the classic anthology This Bridge Called My Back – but with the word “ass” instead of back in his title. “‘What underlies ‘This Bridge,’ Mr. Gutierrez said, is a consideration of something that has long piqued him: ‘the perception that artists of color are always doing content work’ — dealing with identity politics — ‘and white artists are only doing form and line.'” – The New York Times
Tags: Art, Dance, Audience, Gutierrez, Miguel Gutierrez, 01.04.19

Keeping Track Of What You See Can Lead To Eye-Opening Statistics

Howard Sherman kept track of statistics about his theatregoing in 2017, and didn’t like the numbers he came up with. Did he see more plays by women and nonbinary folks and more plays by people of color in 2018 – and what will change in 2019? – The Stage (UK)
Tags: Art, Theatre, Audience, Howard Sherman, 01.04.19

If You Throw A Choose Your Own Adventure, But There’s No Actual Adventure, What’s The Point?

Dear Netflix: What are you doing with Bandersnatch? (Of course, Netflix’s goal is simply to have more time spent on Netflix, which a meandering choose-your-own-adventure Black Mirror movie accomplishes quite well.) One critic: “I wanted either more control or less. I didn’t want just to declare the outcomes, I wanted to influence the motivations. Otherwise the outcomes have no grounding, no purpose.” – The New York Times
Tags: Art, Media, Netflix, Black Mirror, Audience, Bandersnatch, 01.04.19

Creating Ability-Positive Theatre for Children

“Stories that are ability-positive center around real or fictional characters with different ability statuses, not for dramatic reasons, like an abled character experiencing a new struggle, but simply to show humans, in all their complexities, who make up the fabric of our world.” Tim Collingwood, an actor-playwright-activist who identifies as having Asperger’s syndrome, writes about how he was inspired to meet the ability-positive ideal with an adaptation of The Ugly Duckling. — HowlRound
Tags: Art, Theatre, Audience, Asperger, SJ, Tim Collingwood, 01.02.19

Louvre Had Record-Breaking 10.2M Visitors In 2018, Thanks To Delacroix And Beyoncé

The figures show a bounce-back for the museum after several years of dips in attendance attributed to falling tourism in Paris following the 2015-16 terrorist attacks. Juicing the numbers were the wildly successful Delacroix retrospective and (of course) the hit Beyoncé/Jay-Z video “Apeshit.” — The Guardian
Tags: Art, Beyonce, Paris, Audience, Visual, Delacroix, Beyoncé Jay, 01.03.19

Anne Midgette Reviews The IRS’s On-Hold Music

“Background music has to walk a tricky line. We want something inoffensive yet meaningful, and you’d better believe that we — the consumer masses — will barrage customer service with complaints if the balance tips too far in one or the other direction.” — The Washington Post
Tags: Art, Music, Irs, Audience, Anne Midgette, 01.03.19

A Little Chinese Arthouse Film Sets New Box Office Records — Because Its Marketers Tricked The (Now-Angry) Public

Filmmaker Bi Gan’s Long Day’s Journey Into Night, described by a correspondent as a “dreamy pseudo-noir,” grossed nearly $38 million on its first day, nearly unheard of for an art flick in China. How? That first day was Dec. 31, and the producers marketed the film (no relation to the Eugene O’Neill play) as the perfect romantic date flick for New Year’s Eve. The overnight reaction on social media was not pretty. — Variety
Tags: Art, Media, China, Audience, Eugene O Neill, 01.02.19

Small Niche Cable Channels Are Being Dropped As Audience Flees Cable

The rise of cord-cutting (people ditching cable packages for cheaper digital options) is beginning to reduce financial margins at cable and satellite providers, and channels that aren’t driving a lot of viewership are paying the price. – Axios
Tags: Art, Media, Audience, 01.03.18

In A Record-Breaking Week, ‘Hamilton’ Smashes Another Broadway Record

Lin-Manuel Miranda’s juggernaut grossed more than $4 million last week alone, a first for any musical. “The period between Christmas and New Year’s always brings boffo business to Broadway, but even so, the week ending Dec. 30 was the best-attended (378,910 seats filled) and highest-grossing ($57.8 million) in Broadway history. An astonishing 28 shows grossed over $1 million” — including, most unusually, five straight plays. — The New York Times
Tags: Art, Theatre, Broadway, Hamilton, Audience, Lin Manuel Miranda, 01.02.19